WELCOME KIT
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TABLE OF CONTENT WHAT WE OFFER 4 Access to network...................................................................................... 5 Assigned Account Manager Diagnostic of priorities and needs Endeavor OPEN Access to Services & Programs............................................................... 6 Access to Talent EY Vantage Advisors Executive Education Programs eMBA Fellows Bain & Company Externship Access to Mentors World-Class Mentors Custom Advisory Boards Service Panels Access to Markets Industry Tours Networking Events Global Networking Events Local Networking Events Access to Capital Investor Network Endeavor Catalyst Fund Mentor Capital Program DealMakers WHAT WE EXPECT FROM YOU 10 Annual Membership Fee........................................................................... 11 Grow and Multiply Your Effect................................................................. 12 Multiplier Effect The Endeavor Entrepreneur Path Measuring Success.................................................................................... 13 Net Promoter Score................................................................................... 13 Promote the ‘E’........................................................................................... 13 You are our Ambassador Referrals Online and Offline Media........................................................................ 13 NEXT STEPS 14 WHO’S WHO AT ENDEAVOR JORDAN
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WELCOME LETTER Dear Hussam, Congratulations! We are delighted to welcome you again to the Endeavor family. It has truly been a pleasure working with you throughout the selection process and we are now ready to start helping you with your growth journey. Endeavor will be supporting you through both our local and global services which, as you know, encompass access to talent, markets, mentors and investors. With the new wave of 28 high-impact entrepreneurs selected at Endeavor’s 71st ISP in London during May 15-17, 2017, Endeavor now supports 1461 entrepreneurs leading 915 companies in 30 growth markets around the world. This document has further information and details on the services Endeavor has to offer you so you can make the best out of this journey. Lastly, we’ve attached an MOU; it would be much appreciated if you can please sign and return it back to us at your convenience. We look forward to embarking on this exciting journey with you. Endeavor Jordan Team May 2017
WHAT WE OFFER
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ACCESS TO NETWORK ASSIGNED ACCOUNT MANAGER
Ellen Hindeleh has been assigned as your account manager, to be your contact person in liaising with our global and local network. Ellen will guide you through your journey and make sure that you leverage all available resources and get the most out of the network.
DIAGNOSTIC OF PRIORITIES AND NEEDS
To get started, we will take you through a 360-degree diagnostic process to identify the strengths and challenges of Tamatem, through working with mentors to create an action plan aiming at tackling the challenges of your business and unlocking growth potential, and set an action plan accordingly.
ENDEAVOR OPEN
Endeavor Entrepreneurs have access to a constantly growing global network of 1460+ highimpact entrepreneurs and 3000+ business leaders, partners, academics and investors worldwide. Since 2016, Endeavor has adopted the open network strategy to maximize the Endeavor experience, and thus created the Endeavor Open platform, allowing Entrepreneurs, mentors, and Board Members from Endeavor’s global network to connect directly and exchange ideas, expertise, and experience.
To start building your global network, create and personalize your Endeavor Open account as per the steps below: https://endvr.force.com/Open/Xchange_ CommunitiesSelfReg • “Sign Up” or “Register” in the bottom right-hand corner of the Open log-in page. Since this is your first time logging in, you must click “Sign Up” or “Register” before clicking “Log In” • Enter your email address into the username field • Choose “Entrepreneur” • Create a password • Log in using your new password Personalize your page & start exploring the network!
In order to insure the best outcome of the entrepreneur’s access to the global resources and network, they are requested to comply with basic communication guidelines: Engage with the network of Endeavor board members, mentors, entrepreneurs and other services, according to local practice. Respect the network. All communications should be polite and requests should be thoughtful based on specific challenges that you face. Thoroughly prepare for every interaction with Endeavor network members, in cooperation with the assigned Account Manager. Adapt to any other local requirements to remain an active Endeavor Entrepreneur.
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ACCESS TO SERVICES & PROGRAMS Through your assigned Account Manager, you gain access to customized services, get introduced to a tailor-made mix of programs, specialized industry tours to equip you with the resources needed to think bigger, make better decisions by accessing talent, mentors, capital, and markets also multiply your influence by becoming a role model, mentor and an investors in your local community.
ACCESS TO TALENT Through our partnership with leading consultancy firms and academic institutions, we provide our entrepreneurs with a wide array of talent services; ranging from having stay-in strategic consultants on operational and financial levels, to having top post graduates as interns, and exclusive training programs specifically tailored for Endeavor Entrepreneurs. EY Vantage Advisors1 EY Vantage Advisors spend 6 weeks on the ground with Endeavor Entrepreneurs, leveraging their professional expertise as high-performing employees at EY to support consulting projects.
The Advisors help the entrepreneurs with obstacles ranging from improving financial management and operational efficiency, to formulating a new growth strategy, to understanding the cross-border tax implications of expanding into new markets and much more. Since its launch in 2005, the program has supported over 215 Endeavor Entrepreneurs in countries across Africa, Asia, Eastern Europe, Middle East and Latin America with over 60,000 hours of service. In the first two years after engaging with EY Vantage Advisors, Endeavor businesses have experienced an average annual growth rate of almost 70%. Executive Education Programs Every year, Endeavor works closely with faculty at Harvard and Stanford Universities to craft a tailored curriculum for week-long educational sessions offered to Endeavor Entrepreneurs. During the two programs, the entrepreneurs stay on campus to engage in a week of guest lectures and discussion groups custom-designed by university faculty. Participants are given access to the world-class resources and expertise of each leading institution while also networking and sharing insights with peers. The Harvard Scaling Entrepreneurial Ventures program is designed to help Endeavor Entrepreneurs successfully build larger and more successful businesses. Cost (US $6000, at time of selection, includes lodging and meals at HBS Campus) 2 The Stanford Innovation and Growth program draws from the best of Stanford GSB’s world-class faculty and network to help Endeavor Entrepreneurs drive innovation and build leading companies in a competitive global marketplace. Cost (US $5150, at time of selection, includes registration material, housing, & meals) 2
1 Eligibility for this program is subject to EY approval based on internal conflict of interest regulations 2 These amounts are subject to change Welcome Kit | 6
eMBA Fellows Each summer, Endeavor Entrepreneurs are able to recruit MBA students from top U.S. and international business schools, to work on-site. Participants often come from world-class institutions including Harvard, Stanford, MITSloan, Wharton, Columbia, Kellogg, Yale, INSEAD, LBS, and IESE. This program allows Endeavor companies to bring in top-tier talent, working for a fraction of the market rate, who can be recruited to work on projects revolving around strategy, operations, financing, marketing, and expansion. Bain & Company Externship The externship allows highperforming Bain & Company consultants from offices worldwide to work closely with Endeavor Entrepreneurs on a variety of business development and operational projects. Externs represent top business talent trained in strategic, operational, and financial frameworks who can focus on high-priority initiatives without redirecting existing staff. Externship duration: 2-3 months, all year round Estimated Cost: US$2000 - $2500 per month
ACCESS TO MENTORS Endeavor offers its entrepreneurs access to a worldclass network of talented individuals and organizations that help them think bigger, make better decisions and multiply their impact. World-Class Mentors Endeavor connects entrepreneurs with personal mentors who provide ongoing one-on-one support. Mentors are selected from Endeavor’s active global network and are matched based on the entrepreneur’s goals, needs, and interests. Mentor relationships are continuous and provide entrepreneurs with inspiration and support. Custom Advisory Boards Endeavor works with entrepreneurs to build a team of advisors pulled from our mentor network. The Advisory Board provides sessions of in-depth counseling and guidance on strategy, industry, and specific topics of interest to help entrepreneurs grow their business efficiently. These strategic sessions help entrepreneurs: • validate their ambitions, • prioritize their problems, • build an action plan to address their strategic and • operational priorities. Mentors collaboratively advise the entrepreneur on specific challenges and general strategies. They develop, refine, and review the growth strategy to link the entrepreneur needs to the menu of Endeavor services. Service Panels Service Panels are an opportunity for Endeavor Entrepreneurs to engage directly with the Endeavor Jordan Board members, and get feedback on growth challenges and future expansion plans.
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ACCESS TO SERVICES & PROGRAMS ACCESS TO MARKETS With 27 offices around the world, Endeavor helps its entrepreneurs connect with mentors in the global network through a targeted and needs-based approach. Connections include mentoring, strategic advice, and introductions with a variety of organizations and individuals in a number of fields. In addition to linking entrepreneurs with one another, Endeavor also facilitates introductions and meetings with consultants in fields ranging from accounting to public relations. Industry Tours In 2016, Endeavor Global adopted a new approach for effective communication with its entrepreneurs. A sector-based communication strategy was put in place to provide entrepreneurs with customized services that best correspond with their needs. As part of the change, Endeavor started planning focused industry tours, where a Fintech, F&B and South East Asia Tours were organized. Tamatem will be placed as part of the “Data Marketing & Media” vertical. Networking Events Global Networking Events Endeavor organizes networking events bringing together entrepreneurs, mentors and investors and encouraging new ideas, synergies and connections. Entrepreneurs are also encouraged to attend International Selection Panels as observers, and get the chance to network, exchange views and ideas with fellow Endeavor Entrepreneurs and other network members. Welcome Kit | 8
Local Networking Events At Endeavor Jordan we have our own set of networking events that we love to see our entrepreneurs attend! Catalyzing Conversation: An event organized to shed light on success stories, role models, hot topics of interest to the entrepreneurial ecosystem in Jordan and the region E-Meetups: An informal networking “happy hour” evening that aims at engaging members of the Endeavor network and ecosystem to develop relationships and exchange business interests Year-End Reception: We take the opportunity at the end of each year to celebrate our network, and extend gratitude to those who support us; while sharing our annual impact results and future plans
ACCESS TO CAPITAL
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Endeavor provides its entrepreneurs with a comprehensive approach to acquiring funds to scale up their business. The access to capital pillar covers different perspectives; mentorship on the perfect fundraising pitch, 1:1 meetings with investors from around the globe, workshops on obtaining smart capital, as well as the opportunity for an investment from the Endeavor Catalyst Fund.
Investor Network The Endeavor Investor Network is a global community that extends the reach of leading investment firms by providing access to high-growth companies and local investment partners in all of Endeavor’s markets. The Investor Network organizes annual regional treks and events that convene top entrepreneurs and investors. Investor Treks are one-day events that gather Endeavor’s network of leading investors and entrepreneurs from across Europe, MENA, and Southeast Asia for a day of networking and stimulating conversation.
Endeavor Catalyst Fund Endeavor Catalyst is the rules-based, co-investment arm of Endeavor Global, set up to invest exclusively in Endeavor Entrepreneur-led companies and to sustain Endeavor’s long-term operations in a mission-aligned way.
INVESTOR
INVESTOR
ENDEAVOR CATALYST
ENDEAVOR ENTREPRENEUR COMPANY ENDEAVOR
The Fund invests in: • Endeavor Entrepreneurs in good standing with their local office • Raising a minimum of US$5million of equity capital in a single round of financing • Led by a qualified institutional investor • If all criteria are met, Endeavor Catalyst, will invest up to 10% of the round - capped at US $1million • Endeavor Catalyst has invested in 40+ companies, across 15 countries, alongside top-tier venture capital funds Mentor Capital Program The Mentor Capital Program allows for mentors to provide feedback to Endeavor Entrepreneurs on their fundraising strategy, pitching materials, and term-sheets through ongoing one-on-one support. DealMakers An exclusive annual two-day event, organized and hosted by Endeavor Jordan. The goal of the event is to engage top local, regional, and international investors with the most promising entrepreneurs through a richly curated agenda of networking activities, entrepreneur workshops, investors round-table discussions, and 1:1 speed networking sessions.
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WHAT WE EXPECT FROM YOU
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ANNUAL MEMBERSHIP FEE Endeavor is an organization of, by, and for entrepreneurs. To support its mission and ongoing operations, Endeavor has established an annual membership fee of US $10K for each Endeavor Entrepreneurs. A giveback request of US $2500 will be sent your way at the beginning of each quarter, as of the 3rd quarter of 2017.
GROW & MULTIPLY YOUR EFFECT Multiplier Effect One of the main attributes of Endeavor Entrepreneurs is the ability to Pay it Forward. As community leaders and role models, Endeavor Entrepreneurs reinvest their knowledge, credibility, time, and financial gains in the next generation of entrepreneurs, thus multiplying their influence. In particular, they mentor earlier-stage innovators and startups, share their stories to inspire future generations, and spearhead socially responsible business initiatives and venture funds.
Endeavor Entrepreneurs have demonstrated their high-impact through:
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The Endeavor Entrepreneur Path As their companies grow, entrepreneurs can become board members and Catalyst investors and contribute to Endeavor’s sustainability. Ultimately, Endeavor aims to be self-sustaining through its network members and other market-driven revenue. Endeavor’s ideal entrepreneurs complete the cycle from selection, to growth, to reinvestment.
MEASURING SUCCESS Endeavor takes pride in its numbers! Local and Global impact are measured annually through surveys that collect data on entrepreneur performance in that year.
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NET PROMOTER SCORE “On a scale from 1-10, 1 being Extremely Unlikely, and 10 being Extremely Likely, Would you recommend Endeavor to a friend or colleague?” A simple, but yet obligatory, one-question survey sent to all Endeavor Entrepreneurs at the end of each year to evaluate their level of satisfaction from Endeavor to help us improve our operations.
PROMOTE THE ‘E’ You are our Ambassador Endeavor Entrepreneurs are highly encouraged to incorporate the entrepreneur seal on all their communication; email signature, website, social media, stationery, as well as acknowledging Endeavor as a milestone in their company’s growth journey when talking to the media. The entrepreneur seal will be emailed to you in different formats. Referrals There is never a deadline to receiving referrals; Endeavor is always on the lookout for high-impact entrepreneurs to join the network, and who’s more credible than an Endeavor Entrepreneur to do the introduction! Online and Offline Media Do not hesitate in sharing your news and highlights with us; keep us on your mailing list, we love sharing your success with our followers on social media, our website, and Global’s monthly newsletter, to shed light on Jordanian success stories that would create the multiplier effect! As an initial step, a profile page has been created for you on our website, but we still need you to provide us with the below: • High-resolution pictures of you • High-resolution pictures of your workspace • Company brief in Arabic • English and Arabic Biographies • Introduce your Marketing & Communications Team to ours! And if by now you still do not follow Endeavor on social media, here are Jordan and Global’s handlers!
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NEXT STEPS
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DRAFT ACTION PLAN
DISCUSS PRIORITIES & URGENT REQUESTS
COMPLETE DIAGNOSTIC PROCESS
SIGN MEMORANDUM OF UNDERSTANDING
M.O.U
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WHO’S WHO AT ENDEAVOR JORDAN
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Rasha Manna Managing Director rasha.manna@endeavor.org M: + 962 7 7750 1090
Ellen Hindeleh Entrepreneur Selection & Growth ellen.hindeleh@endeavor.org M: +962 77 061 0000
Rewa Nesheiwat Entrepreneur Selection & Growth rewa.nesheiwat@endeavor.org M: +962 7 977 45425
Zara Najjar Entrepreneur Selection & Growth zara.najjar@endeavor.org M: +962 79 617 4777
Nadine Odat Marketing & Communications Manager nadine.odat@endeavor.org M: +962 77 505 0002
Mahmoud Alaeddin Graphic Designer mahmoud.alaeddin@endeavor.org M: +962 79 631 1170
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