FUTURE CELLULOSIC
A collaborative collection exploring ways to design modern, forward thinking denim garments and the very best sustainable denim crafted by NAVEENA DENIM MILLS using the best TENCEL™ Lyocell advancements.
Garments Designed by ENDRIME ® studio in West Sussex in UK, and sustainably finished by the experts at OFFICINA + 39 in Italy.
This collection has been a call to action and hopefully a starting point to inspire the denim community to try to design with a circular mindset, using sustainable garment finishing. Special attention has been made with removable buttons and circle bar tacks - so these garments can completely be recycled in end of use.
“We are no longer designing for the next season. Considering future generations we are building products that have a low impact on the environment and people, as well as to last beyond a season. The foundation is fibers from nature, like TENCEL™ Lyocell and Modal bringing softness and strength for traditional denim looks. Considering the planet, TENCEL™ fibers are derived from certified and controlled wood sources. The future belongs to us now – FUTURE CELLULOSIC.”
Tricia Carey Director of Global Business Development Lenzing Fibers Inc“This collaboration is a concrete example how designers can create real low-impact denim. The next big thing in design is dreaming to use the latest and best sustainable products, materials and technologies available in the market. A low-impact denim must first be imagined in the designer’s mind. Sustainability is no longer added as one of the ingredients of the process, but it is the essence of the final product. The result is an amazing low-impact denim with authentic character.”
Andrea Venier CEO of Officina +39“It was a honour to design this collection. NAVEENA DENIM MILLS are one of the most forward thinking denim mills - I love receiving R+D fabrics from them and exploring ways I can use it - and even more excited as every fabric in the collection is using TENCEL™ a superb starting point.”
Mohsin Sajid Owner, Creative Director of ENDRIME ®“Circularity is the final frontier in the denim industry. In order to achieve this frontier, R&D is of utmost importance for sure. That’s what we strive to do every day at Naveena. But we believe that focusing on collaboration is also of utmost importance. Designing a circular economy requires a shared vision and actions to support it. The outcome of this collaboration is not just only amazing denim with authenticity but also an invitation to all to close the loop together.”
Aydan Tuzun Executive Director of Sales and Marketing NAVEENA DENIM MILLS
FUTURE CELLULOSIC is a seventeen-piece collection hand-sewn in-house at the ENDRIME ® design studio in West Sussex, England, UK
The collection was made with Naveena Denim Mills TENCEL™ denim, washed and sustainably finished at Officina +39, in Italy.
THE FUTURE CELLULOSIC TEAM:
AYDAN TUZUN
Executive Director of Sales and Marketing at Naveena Denim Mills
ANDREA VENIER CEO of Officina +39
MOHSIN SAJID
Founder and Creative Director at ENDRIME® Creative Director on Denim Collection, Premium Denim Design, Pattern Cutting, Sewing, Film Direction & Film Editing
SADIA RAFIQUE Art Director at ENDRIME® Photographer, Creative Director on Photoshoot, Lookbook Layout Design & Production
NICKQUE PATTERSON — Style Director & Photoshoot Art Director
LEWIS STANFORD HAIR — Hairstylist
EMMA BROOM — Makeup Artist
AZRA — BAME Models & Talent Management WILL C — Menace Model Management
AALIYA RAFIQUE — Photoshoot Assistant
LEAUNA (LAM WAI, CHAN) — Photoshoot Assistant
PACKSHOT
Flat Photography by Luke Jennings & Rachel Price, Senior Stylist
SPECIAL THANKS
Tricia Carey at TENCEL™ x Carved in Blue®
Joe Hutchings at Grenson & Kelly Harrington for lending us “The Kelly Boot”
Freddie’s Flowers
© NAVEENA DENIM MILLS — 2022 | © ENDRIME ® — 2022 MOOD VIDEO