HOW WE SELL YOUR HOME.
OR ANGE COUNT Y'S REAL ESTATE EXPER T S
MARKETING PLAN PHASE 1
PREPARATION AND GETTING READY
INTRODUCING YOUR HOME’S STORY
PHASE 2
PHASE 3
ENHANCING YOUR PROPERTY
MARKETING PHASE
MARKETING
· Improvements, landscaping and staging
· Input into MLS upon receipt of photography
· Networking and making sure all parties are aware of
· For sale sign
CREATING AND MONITORING INTEREST
our offering
MARKETING PREPARATIONS
· Door knock surrounding communities
· Broker previews hosted by the team
· Schedule professional photography
· Agent e-blasts to 30,000+ Realtors sharing new listing
· Open houses hosted by the team
· Custom property brochure, direct mailers, and e-blasts will
· Social e-blast to 2,000+ potential buyers
· Online advertising - adjust based on analytic feedback
be deigned and ordered by our in-house marketing and
· Strategic public relations exposure
creative studio
· Brochure and flyer distribution | targeted mailing
· Social marketing will be designed by out in-house marketing and creative studio
print advertising | internet marketing · Broker preview hosted by the team · Open house hosted by the team on Saturday and Sunday (discretional)
SHOWING YOUR PROPERTY · Creating the property first impressions · Private tour highlight property features (no lock boxes) · Knowing the competition and understanding the market · Demonstrating opportunity
CONSTANT COMMUNICATION · Establishing a method and an interval schedule · Communicating marketing efforts
34451& 34555 SCENIC DRIVE,DANA POINT - FOR SALE WE ARE ENGEL & VÖLKERS
1 | BEFORE WE LIST DISCUSS · Staging, landscaping, improvements, and functionality
MARKETING · Online-centric focus (premium placement on top public sites) Instagram and Facebook ads · Custom brochure for open house and private showings · Direct mail “Just Listed” piece sent to social list and targeted homes
CREATING YOUR PROPERTY’S STORY · Phenomenal photography · That ‘one” shot · Aerials
COMPELLING CREATIVE COPY · Overview of property · Emphasis on distinct features · Surrounding community amenities · Custom branded video (Examples provided by video)
PRICING · Broad to narrow market review · Specific comparable review (Active,In-Escrow,Sold) · Discuss and identify sales range · Review pricing strategies (aspirational, fair market, event)
· Discuss and select price
2 | OFFICIALLY LISTED
3 | NEGOTIATIONS, ESCROW AND A SUCCESSFUL CLOSE
FIRST WEEK
BREAKDOWN OF OFFER NEGOTIATIONS
· Enter listing into MLS 48 hours before Broker preview
· First Contact
· Broker preview on Friday 11:00-2:00pm (e-blast sent to 2,000+ Agents at 9:30 am)
· Purchase agreement
· Open house both days during first weekend (if possible)
· Appraisal
· Following weekends at owner’s discretion
· Providing escrow time line and setting expectations
FEEDBACK AND FREQUENCY
SCHEDULING INSPECTIONS, VENDORS AND REPAIRS
· Open House provided same day (via text,email or phone call) · Number of groups, positive and negative feedback, interested parties
CONSTANT LENDER COMMUNICATION
· Private showing log provided weekly
· A team member will accompany every buyer during open house and private
· Agent, date, feedback, status (follow-up until they write or out)
showings
· Real time market updates on relevant comp activity
PREPARING FOR THE MOVE ACCESS
· Utilities
· Open house scheduled on Monday for the following weekend
· Movers
· Private showings (24-hour notice standard)
· Cleaners · Disposal
SHOWING EXPECTATION · A team member will accompany every buyer during open house and private
KEY AND REMOTE TRANSFER
showings
BREATHE DEEP AND CONGRATULATIONS! PROGRESS REVIEW · Activity · Interest · Feedback
BRENNAN | FORSYTHE | GOOD +1 949-275-2775 coleen.brennan@evrealestate.com DRE # 01003247 ©2020 Engel & Völkers. All rights reserved. Each brokerage independently owned and operated. Engel & Völkers and its independent License Partners are Equal Opportunity Employers and fully support the principles of the Fair Housing Act.