Editor's choice
MULTIPANEL MAKE IT BRITISH What did companies that saw significant growth during and after the previous recessions have in common? n these challenging times, we need to look at those IPG suppliers who are not just flying their ‘open for business as usual’ flag but are continuing to innovate and introduce new and exciting products to the marketplace.
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Multipanel, the UK’s leading brand of waterproof wall panels for bathrooms, recently announced the launch of the Neutrals Collection, an exciting addition to their existing marine grade plywood panels which offers consumers greater flexibility in bathroom design and full room application. Comprising five subtle colours: Creamy White, Parchment, Clay, Dove Grey and Pebble Grey, these contemporary decors are reminiscent of painted walls with a stunning eggshell finish and have been hand-picked to complement
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the best sellers from the existing Linda Barker, Classic and Heritage Collections. As with all Multipanel plywood panels, this collection is 100% waterproof with no need for grout and thanks to Multipanel’s unique Hydrolock® system, installation is quick and easy and makes is possible to join panels with a virtually seamless connection. Made using FSC certified materials, these panels are 100% recyclable, easy to clean and maintain and come with a 15-year warranty. And, importantly in the current climate, they are made in Britain. John Mortimer, Sales Director, at Multipanel said: “By introducing the Neutrals Collection we are offering consumers even more choice and flexibility in bathroom
design. We are confident that our ‘perfect pairing’ solution will inspire consumers to become more adventurous in their choice of bathroom décor.” The launch is being supported by a complete brochure redesign featuring a step-bystep style guide and designer recommendations. Customers and Installers now have access to new digital assets via the Multipanel website (registration required) to support the launch. David Cairns, The IPG’s Head of Supplier and Commercial Strategy commented: “This is a good news story, its reassuring to see that in times of chaotic change, a British manufacturer is investing in products and marketing.”
