ALL WALKS BEFORE THE CATWALK BY ENIOLA KUSHIMO
DEMOGRAPHICS AGE: OCCUPATION: EDUCATION LEVEL: EMPLOYMENT: INCOME: MARITAL STATUS: HOUSING: LOCATION: FASHION DESIGNER:
18 – 55. Celebrity photographer and Stylist. College, University, Master degree Student, employed, and unemployed £32,363 - £50, 000. Singles and married Owned and Rented England Oliver Rousteing, Alexander Wang, Karl Lagerfeld, and Oscar de la Renta.
PSYCHOGRAPHICS PERSONALITY AND ATTITUDE:
Optimistic, courageous, confident, energetic, spontaneous
VALUES:
Vals1 and vals2
INTEREST AND LIFESTYLE:
Travelling, exhibitions, sightseeing, festivals, fashion, shows, music directory.
UK VALS FRAME
LABELS/STORES
MARKET
CONSUMER
Rick Owens, Mary Katarantzou, Neil Barett, Raf Simons
DESIGNERS
YOUNG ADULTS AND ADULTS
CONTEMPORARY ADULTS
Matalan, sport luxe, high tech, oasics, puma
MODERATE
YOUNG ADULTS AND ADULTS
Hood by air, Givenchy
MASS MARKET
YOUNG ADULTS AND ADULTS
SOCIAL MEDIA
COMPETITTORS
CUSTOMER
ONLINE SALES