A CREATIVE REVIEW ISSUE 47 OCT/NOV 2009 R150/year www.enjin.co.za
Welcome to the magazine for the rest of us. As the Web is full of all kinds of stuff, and there are no barriers to publication, we needed to find a way to make the magazine more relevant. The result: a participatory platform merging writers and readers and turning the public into producers. The new website is a place where anyone can submit their work or make suggestions for the next issue – an interactive space in which the word magazine takes on a new meaning comprising both paper and pixels.
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Team Uncool will show you that uncool is the new black – showcasing the fashion on the streets of a nation
Charl Blignaut looks at how a boutique agency is pioneering the use of uniquely South African illustration in their work
peet for president
Mokena Makeka is an architect with a clean-shaven head and a distinctive preference for button shirts with colourful verticals
Here at ENJIN we’ve always been fans of Peet Pienaar’s wonderfully eclectic work. His Afromag – a collection of stickers, posters and graphic elements – gave us a fresh take on what a magazine could be. Pienaar’s studio, The President, has since opened in Buenos Aires, and was earlier this year approached by DStv to produce MK Bruce Lee – a publication that would capture the imagination of the music channel’s hard-to-please demographic. The solution is radical but simple, and blithely disobeys conventional magazine formulas by dividing its content into a collection of folded posters, packets of cards and stickers and a mini-book, all held in a Lucky Packet envelope. There are two versions of the magazine: Bruce for boys, and Lee for girls, meaning that editorial content and advertising can be targeted to gender groups. ENJIN OCT/NOV 2009 1