Prplansbook

The University of Tampa Student Advertising Association Public Relations Program Plan Professor Jennie O’Leary COM 284-T1 Dec 6, 2014

By Enma Pineda and Cylie Svartoien

TABLE OF

CONTENTS

3

4

SITUATION

6 8

23 24 4

25

AUDIENCE

11

STRATEGY

MEASUREMENT

RESEARCH

7

OBJECTIVES

TIMETABLE

EXECUTIVE SUMMARY

26

12 BUDGET

APPENDIX

TACTICS

EXECUTIVE SUMMARY

To promote the launch of new advertising services being offered to surrounding small businesses, the Student Advertising Association will launch an interactive public relations campaign with the motif question, “What’s your brand?”. The campaign aims to grow a client base of at least 3 businesses by May 2014. The SAA will start promoting the new, discounted services on January 20th, before officially offering the new services on February 1,2014.

One key tactic will include promotional videos in which business owners, customers, students at UT, and citizens off the street are asked “What is your brand?”.

Every individual perceives themselves differently based on their strengths and personalities. We are proposing that businesses have brands like individuals: unique and personal. Then we will go a step further and inquire how they share their brand with others. Then, we will inform the participant how the Student Advertising Association can help develop and boost their brand.

The parallel between individual branding and business branding is key to this interactive campaign because it makes the act of branding an entity, such as a business, personal. It also forces customization, which is what the Student Advertising Association will provide.

3

SITUATION

SITUATION

The Advertising Student Association consists of 13 underclassmen members and the assistant professor, Gracieli Scremin, who provide advertising services to small businesses in the South Tampa area. At the beginning of the Fall 2013 semester, the group was going to take part in the National Student Advertising Competition hosted by the American Advertising Federation. The competition consists of 200 college advertising chapters around the country who compete to design the best 26 page marketing campaign for Mary Kay; the winner’s campaign will be used by Mary Kay in years to come. However, the ideal chapter consists of 30 or more members. Since Professor Scremin did not believe the club had enough man power to thrive at such a competitive level, the group has since switched gears. Now, the organization aims to branch out into the local community to extend services including image branding, logo design, web design and marketing material designs. Since it is a college organization, the group will receive funding from the student government. However, the goal is to become self-sufficient through the means of charging for their marketing services. As a result, the group aims to hold a professional status within the community and college environment.

Founded in 2011, the group is still growing and striving to gain and maintain a solid structure. This year, the young club has redefined the organizational roles and ranks in order to grow. Last year (the second year of the club’s existence) the club was mainly occupied and dominated by senior students enrolled in Scremin’s advertising class. The structure of the club was assembled within the class; assignments, deadlines and grades were given, which demanded progress and production in return. Now, however, last year’s seniors have graduated, leaving the club in the hands of now seniors, who were not involved in the previous class-structured club, but still hope to keep the club alive for future generations. After the fall 2013 semester that is dedicated to the remodeling of the Advertising Student Association’s structure, the club will shift its focus to raising awareness and clientele.

4

SITUATION

SITUATION

5

This public relations campaign is designed to be implemented at that time. Since the club will be venturing out into the community for virtually the first time, the public will need to be aware of its presence. Luckily and ironically, the club has expertise in advertising. However, the club could use some assistance in the public relations department. That is where this campaign comes in. We will use strategic communication and creative tactics to alert and entice the public, in order to grow the club and market share. By interacting with the surrounding public, we will increase public and business awareness of the professional, coveted, cutting-edge services offered by SAA. Without public awareness, the club will remain stagnant and static.

The Advertising Student Association no longer wants to remain in academia, but instead they wish to learn by action, which will come from experience with real businesses and with real campaigns. Students will learn to cover all the steps and details included in a professional campaign. But, in order to propel in the intended direction, the public needs to take notice of the Advertising Student Association, which is why they need this public relations campaign.

Since the club has little to no history, we turned to other collegiate advertising clubs to look for a base-line understanding of their functions, expectations and services. Looking at other clubs, there are two directions clubs can take: educational (workshop and college community advertising) or active advertising (community advertising). Boston Ad Club has been “building brands in Boston for one hundred years,� showing they are in the active category. The University of South Florida focuses more on workshop-learning activities, rather than active community advertising.

After interviewing the president and vice president of the SAA, it was revealed that there are two branches within the club: administrative and execution. The administrative is in charge of generating business leads and maintaining the logistics of the group, while the execution department consists of the designers who produce the design materials.

RESEARCH Since the club has little to no history, we turned to other collegiate advertising clubs to look for a baseline understanding of their functions, expectations and services. Looking at other clubs, there are two directions clubs can take: educational (workshop and college community advertising) or active advertising (community advertising). Boston Ad Club has been “building brands in Boston for one hundred years,� showing they are in the active category. The University of South Florida focuses more on workshop-learning activities, rather than active community advertising.

To discover what the community would want from an advertising organization such as ours, we went into the community and asked business owners. When given a survey (attached), the most common response was digital advertising and YouTube videos. More and more people are realizing the value of social media and the impact it can have. As businesses grow and want to be a part of that world, they soon realize that the most visually appealing accounts have the most success. They want their brand to be perceived as cutting edge and visually appealing to draw attention and customers to their business.

RESEARCH

After interviewing the president, Rodney Montenegro, and the vice president, Erin Swarthout, of the SAA, it was revealed that there are two branches within the club: administrative and execution. The administrative is in charge of generating business leads and maintaining the logistics of the group, while the execution department consists of the designers who produce the design materials. The members within the club are pursuing a variety of majors which will determine which branch students will fall under, depending on their interests, skill sets and expertise. Majors within the club include: advertising, accounting, business, graphic design, marketing and public relations.

As for the SAA’s social media, it was non-existent. The club had no Facebook or Twitter or any other social media to interact or inform the public of specials or offerings. This will make it extremely easy to measure progress at the end of the campaign. However, it means we have to start from scratch.

The previous leaders of the SAA did not advertised or promote the club in any way. It was more of an exclusive, class-based organization than an open, professional organization. To an extent, this is good for our campaign because it gives us the power to control the message that is being sent to the community.

6

INFORMATIONAL BEHAVIORAL

7

1. To inform at least 40 local business owners within a 5 mile radius to the University of Tampa about the Student Advertising Association at the University of Tampa, and about the services they can provide, by February 15, 2014.

2. To inform at least 100 student organizations on the University of Tampa campus about the Student Advertising Association at the University of Tampa, and about the services they can provide, by February 15, 2014.

1. To have 3-6 local business owners within a 5 mile radius to express their intent of working with the Student Advertising Association at the University of Tampa within the next 2.6 months.

2. To have 10 student organizations on the University of Tampa campus to express their intent of working with the Student Advertising Association at the University of Tampa within the next 2.6 months.

OBJECTIVES

OBJECTIVES

OBJECTIVES

DEMOGRAPHICS

•Students involved in campus organizations •Organization Leaders • Faculty Sponsors •Undergrads •Age 18-25

•Invested in their organization •Desire to gain more members •Desire to gain more recognition across campus

PSYCHOGRAPHICS:

Student organizations on the University of Tampa campus.

• Business Owner • Age 25-65 • Own a business within a 5 mile radius to the University of Tampa

•Invested in their business •Desire to succeed •Desire to re-brand, or establish a brand for, local businesses

We will target the local business owners that are in their first years of having their business in the Tampa area. The area we have chosen withing 5.1 miles in proximity to the University of Tampa, for if meetings need to happen with the business owners it is not a far commute. Because business owners are more focused in the actual startup of a business, some may overlook their brand identity- so targeting new businesses will give us more chances of getting work.

Every year over 200 campus organizations at the University of Tampa try to reach out to students in order to have more members.

Since the organizations are on campus, it will be fairly easy to walk around and hand out flyer’s or brochures, or even send out an email over OSLE, as seen in the tactics section. The organizations we will target will be those that may need advertising, avoiding clubs such as the marketing club that does their own advertising.

TARGET AUDIENCE

Local business owners that are just starting up their business, or have less than 5 years of having their business open.

PSYCHOGRAPHICS:

SECONDARY TARGET AUDIENCE

DEMOGRAPHICS

PRIMARY TARGET AUDIENCE

8

TARGET

TARGET AUDIENCE

AUDIENCE

9

The Student Advertising Association will focus on generating relationships with local businesses that are within a 5 mile radius from the University of Tampa, located in downtown Tampa. The above red circle shows the 5 mile radius that the organization will be focusing on. A close proximity will make doing business easier for the college students who supply the advertising services.

TARGET AUDIENCE

Gregory J Zacharias, CPA, PA Hallmark CPA Group, LLC Hamilton Engineering & Surveying, Inc Paycor Rivero, Gordimer & Company, P.A.

Mobile Gaming Revolution Old City Helicopters LLC

RECREATION & LEISURE

AUTOMOTIVE & TRANSPORT ACCOUNTING:

Barracuda Travels, LLC Charlie’s Euro Car Service Detail Wiz

A R Savage & Son, LLC AFS Janitorial Anchor Air Conditioning Birkitt Environmental Services, Inc. Cafe Dufrain

TARGET AUDIENCE

Benz Model and Talent Agency Bonneau Consulting LLC FranNet of Greater Tampa Bay Lucas Group

PROFESSIONAL SERVICES

EMPLOYMENT

LOCAL BUSINESSES THAT WOULD BENEFIT FROM THE SERVICES OFFERED BY THE SAA:

10

STRATEGY HOW WE WILL

BEHAVIORAL

OBJECTIVES

OBJECTIVES

INFORMATIONAL

STRATEGY

ACCOMPLISH OUR..

11

•Face to face interaction with business owners will be most effective and a physical presence will be implemented in order to evoke a higher chance of business correlation.

•By using pledge and feedback cards and surveys throughout the tactical process, we will generate which businesses are considering using our services, so that we may focus our efforts on gaining their business.

•Use online social media to generate a buzz that

will get businesses and organizations to start talking about SAA through word of mouth.

•Implement print advertising as well as contacting

local media through PSA’s and news releases to inform the public of our new services.

PHONE CALLS PERSONAL APPEARANCE

• Supports: Objectives 1, 2, and 3.

• Strategy: Promotional video will be visually appealing and moving, allowing watcher to get a sense of inspiration and either share with others, or contribute to SAA- whether by asking for services or donating. Video will be posted on Kickstarter for a funding project, as well as YouTube, Facebook, and Twitter.

• Includes: One key tactic will include promotional videos in which business owners, customers, students at UT, and citizens off the street are asked “What is your brand?”. Every individual perceives themselves differently based on their strengths and personalities. We are proposing that businesses have brands like individuals: unique and personal. Then we will go a step further and inquire how they share their brand with others. Then, we will inform the participant how the Student Advertising Association can help develop and boost their brand.

• Message: Video will provide viewers with information about SAA, on a more personal level. The message of the video will be promotional, but will also serve as a tool of gaining sponsors or funders.

• Time: Promotional Video will be released in December, and will run for the rest of the year, as it will be posted on the website and social media sites.

• Supports: Objectives 1 and 2.

• Strategy: With personal appearances, businesses and campus organizations will be able to get to know SAA and its group members personally, allowing for a relationship to build for further projects.

• Includes: Going to group meetings and announcing services, meet-and-greets with business owners and discuss how SAA can help their business grow, network with AD agencies around the Tampa area.

• Message: Shows that the SAA cares about each business and organization by giving it special attention.

• Time: Weekly, starting February 20th.

TACTICS

• Supports: Objectives 1 and 3.

• Strategy: Creating and maintaining relationships with business owners as we inform them about the SAA and their advertisement services.

• Includes: Brief descriptions of what the SAA means, and what they want to do for the company or business.

• Message: Personal announcement of services to local Tampa businesses • Time: Phone Calls will be made twice to each business. The first time to inform business of what the SAA is and the second call to establish a relationship that may lead to commitment. Scheduled to start in December, and ends on the final days of January.

PROMOTIONAL VIDEO

TACTICS

12

POSTER ADS

TACTICS

NEWSLETTERS

TACTICS

13

•Supports: Objective 1, 2 and 3.

•Strategy: Creating, on a more personal level, a sense of credibility and sustainability through a newsletter.

Featured portfolio items will showcase SAA’s experience levels.

•Includes: All of the newsletters will include areas of information about the SAA members, highlights of the months, and any news or events they may have. The January issue will include the announcement of the beginning of services in February, while later issues will act as a portfolio for any work done for local businesses or campus organizations. The SAA website will also include newsletter sign-up links for those not regularly receiving the newsletters.

•Message: With the ability to connect on a more personal level, the SAA Newsletter will be a great way to communicate what SAA’s goals are, what their services are, any news of expansion of services, updates, and events.

•Time: Every other month, starting in January.

•Location: Target businesses within a 5.1 mile radius of the University of Tampa will receive the newsletters.

Campus organizations will also be receiving newsletter- 5 newsletters to an organization. Those who sign up on the website will also receive the newsletters.

• Supports: Objective 1 and 3.

• Strategy: The poster Ad Campaigns will serve as both an advertising tool for the SAA, but will showcase to businesses and campus organizations one of the SAA services- Poster Ad Campaigns.

• Includes: A poster in which showcases creativity, information, and effectiveness, all while appealing to those target publics. This tactic will be supervised by the PR professionals, but will be executed by the SAA themselves. There will be a total of five different poster designs in order to better showcase SAA talent and creativity.

• Message: Posters will include information about the SAA, their services, with emphasis on the Advertising Poster Campaign services.

• Time: This two month campaign will start in February and end the next month, March.

• Location: Posters will be set up throughout campus, as well as random sites- such as malls, bus stop signs, gas stations, and areas where traffic is often high, and often stops (stop signs, stop lights, etc.)

• Supports: Objective 1 and 3.

• Strategy: By reaching out to local businesses and school organizations, the PSA will raise awareness of the SAA and its services.

• Includes: PSA will be featured in the local newspaper, as well as the school paper, QUILT. PSA will also be featured in the Tampa Bay Business Journal- in website and print, and in the local news on television.

• Message: PSA will include information about the SAA, what they are, what their goals are, and what their services include.

• Time: PSA will be released February 1st.

UT Student Advertising Association to launch new services to local businesses December 1, 2013

Tampa, FL—The University of Tampa’s Student Advertising Association announced today that the organization will be offering advertising services such as media, digital and print advertising to local businesses near downtown Tampa starting February 1, 2014. In exchange for professional service skills as well as experience, the SAA are offering their services at low, competitive pricing.

“Our team is equipp ed with a variety of skill sets Depending on the individual order, the average service will that really all ow s us to provide a wide ran sell for 50-25% less than the surrounding professional ge of quality products advertising companies. This is because the designers and services.”

-SAA President, within the organization are looking to gain experience Rodney Montenegro and enhance their portfolios to be better prepared for their future careers.

Services Offered

SEE APPENDIX A

Logo Design Website Graphic Design Print Marketing Materials HTML e-mails Magazine ads

TACTICS

PUBLIC SERVICE ANNOUNCENT/ PRESS RELEASE

TACTICS

Banner ads YouTube ads Print ads Newspaper ads

About UT’s Student Advertising Association The Student Advertising Association contains students pursuing majors in a range of majors: accounting, advertising, business, graphic design, marketing and public relations.

Contact

To learn more about services being offered or the SAA, please contact Cylie Svartoien, Media Relations 401 W. Kennedy Blvd Office: (813) 929-1046 cylie.svartoien@gmail.com

14

TACTICS

TACTICS

15

WEBSITE • Supports: Objectives 1, 2, and 3.

• Strategy: Creating a space on the internet allows for the SAA to showcase another one of their skills and services- Web Design. This will be a perfect platform to communicate the theme of “What’s your brand?” and explain what the theme means. Web content will be updated weekly, and have active interaction with those customers that connect with the SAA through social media. A web page increases credibility, and is also an easy way to measure traffic.

• Includes: Website will include the ability to connect further through social media. A portfolio page will include any work the SAA has done. An About Us page will include SAA group members or leaders, along with services the SAA provides, divided for local business and for campus organizations. The Your Brand page will include methods of contacting the SAA, whether it be questions or inquiries.

• Message: The SAA web page will allow the SAA to communicate their services through a visual representation of lists and portfolio items.

• Time: Website will launch February 1st.

SOCIAL MEDIA

• Supports: Objectives 1, 2, and 3.

• Strategy: Connecting with businesses through social media is a great way to raise awareness.

• Message: establish SAA credibility as an organization, and inform target publics about SAA events, progress, news, and any community involvement the SAA may have.

• Time: Social media sites will activate on January 1st.

Includes: The Facebook account will grant us the ability to connect with local businesses outside of our 5 mile radius from the University of Tampa. It will also allow us to connect with those businesses that are already following us. PSA’s may also be posted to Facebook, as well as other news and events that the SAA may be a part of. Facebook is also a great way to showcase work done for the community.

TACTICS

FACEBOOK

TACTICS

16

17

Includes: The Twitter account will allow instant communication with the local businesses and students part of an organization on campus. They can ask us questions and we can answer them immediately.

TWITTER

TACTICS

TACTICS

INSTAGRAM

TACTICS

Includes: The Instagram account will allow instant communication with local businesses and students part of an organization on campus. The Instagram will also serve as a social media portfolio of our work, show events and other visuals.

TACTICS 18

TACTICS

TACTICS

About SAA Branding Services Logo Design The epitome of branding, the logo is the image of your business. Work with us and let your new logo work for you!

What’s Your Brand?

Every business has a personality. Some are playful and fun while others are innovative and cutting edge. Just like people, businesses are active, adaptive and quirky. Your brand is simply a reflection of your business’ personality.

So, what’s YOUR brand?

Media Advertising From YouTube videos to radio and TV commercials, the Student Advertising Association will help make your brand viral.

Digital to Print The possibilities are endless!

Our in house graphic designers produce cutting edge materials for online digital use as well as print marketing materials!

19

Whether you have identified your personal brand or are still putting the pieces together, the Student Advertising Association is here to help at every step of the way. From business promotion to marketing materials, we are right down the street with sharp skills and a personal smile.

A group of creative minds at the University of Tampa joined forces and various talents to form the Student Advertising Association.

The organization includes students pursuing majors in a variety of areas such as advertising, graphic design, marketing, public relations, accounting and business. These various skills and interests work together to provide clients with the best services in the downtown Tampa area and at an exceptionally low cost.

INFORMATIONAL BROCHURE

• Supports: Objectives 1 and 3.

• Strategy: Brochure provides visual representation of what the SAA is and what their services are. Brochures ensure credibility and attracts through easy reading.

• Includes: Informational brochure will serve as a guide of the SAA, contact information, 5 tips to promote your business, list of services and a section addressing the “What’s your brand?” theme.

• Message: Informational Brochure will allow the reader to know who SAA is and what they do as well as communicate the campaign theme “What’s your brand?”

• Time: Brochure will be distributed across campus. Brochure will also be taken to areas of large traffic, such as malls, networking events, waiting offices- wherever they allow. They will also be distributed at an event that the SAA attends or is a part of, such as a community events with booths and music. Brochures will be updated and distributed every three months, starting in February.

HTML EMAILS

TACTICS

TACTICS

•Supports: Objectives 1, 2 and 3.

•Strategy: Creating a visual HTML email flyer that states what the SAA is, and what their services are. A creative HTML email flyer will not only appeal to the senses, but will also act as an example of what the SAA can do for the company or business.

•Includes: Creative HTML content containing the SAA logo, their location, their services, and their contact information.

•Message: HTML Flyer allows for a visual representation of SAA work, while giving business owners information on how the SAA can be of service.

•Time: HMTL Email Flyer’s will be sent out every three weeks, with different flyer design every time, for the months of December through February.

20

21

• Supports: Objectives 1, 2, and 3.

• Strategy: Kickstarter is the world’s largest crowd funding platform.

Posting a promotional video will increase awareness of the SAA in the Tampa area and beyond.

While it will not pull in work, it will be able to find funding for the SAA and the materials they may need that the University of Tampa may not cover. This may be a good way to gain sponsors and gain credibility with local Tampa businesses.

• Includes: Promotional video will be posted on Kickstarter, and will run a campaign for three months in order to fund the creative projects of the SAA. • Message: Kickstarter campaign will include information about SAA, their story, their goals, services, and contact information.

Kickstarter automatically adds a “fund” button.

• Time: Kickstarter campaign will run from January to March in order to receive extra funding while SAA gets started.

KICKSTARTER

TACTICS

TACTICS

NEWS RELEASE INFORMATION MEETINGS

• Supports: Objectives 1, 2, and 3 • Strategy: By meeting with perspective clients and students, information sessions and promotional events will raise awareness and continue to educate individuals about SAA services.

• Includes: Setting up a booth that displays previous work, handout of flyer’s and brochure which include QR codes to link individuals to the SAA social media sites. Pledge cards and newsletter sign-ups will be available.

• Message: Community involvement and it also allows SAA to promote themselves.

• Time: Promotional events will be at the beginning of every semester- for spring 2014 it will be given on January 20th. Information meetings will be held by appointment with businesses.

GIVEAWAYS

• Supports: Objectives 1, 2, and 3.

• Strategy: By giving out free services to those who connect with the SAA through the social networks, it will not only serve as a way for the community to be involved, but also allows for that chosen business to see the SAA’s work.

• Includes: Business cards, posters, and any easy-to-do SAA service • Message: Shows the SAA’s abilities, along with creating a social media buzz with the giveaways many organizations and local business want.

• Time: One service every other month starting February 1st.

TACTICS

• Supports: Objective 1 and 3.

• Strategy: By reaching out to local businesses and school organizations, the news release will raise awareness of the SAA and its services.

• Includes: News release will be featured in the local newspaper, and in the local news on television channels, Includes announcement of new services, quote from president, includes a section about SAA and contact info • Message: News will include information about the SAA, what they are, and what the low cost services are.

22

TACTICS CALENDAR

Nov

Promo Video Ad Giveaways Info Brochure Email Flyers

TIMETABLE

Jan

Feb

Phone Calls Info Meetings

Press Release & PSA Newsletters Poster ADs Website Social Media Kickstarter Student Org Involvement Personal Appearance Promo Events

23

Dec

Giveaways

By appointment

Mar

Apr

May

BUDGET

BUDGET

Since the Student Advertising Association is a registered group at the University of Tampa, the group receives funding from the student government. However, since the nature of the group is a business-based organization that works with real, local businesses, the main financial goal of the SAA is to be self-sufficient. The group has a budget of $________ per semester. During the fall semester of the 2013-2014 school year, all money from the student government will be put into tactics to promote the launch of SAA’s new services.

In the spring semester, 25% of the funding from the University of Tampa will be put into continued promotion, while the other 75% will be placed into providing the new advertising services. Since the cost of creating a logo is virtually free (once the software and knowledge is obtained, which is true in this case), the cost of graphic designing, such as logos or website layout, is little to none. Another major service offered is Social Media Networking, which is also virtually free, therefore greatly reducing, if not eliminating the club’s overhead cost. The only things that will cost money to provide is print advertising, which will be covered by the student government funding allowance.

After the spring semester, the financial situation will continue to augment in success. The more clientele gained, the greater our fund bank will be. Once the funds grow, the club can look into more advanced and costly services to add to our menu of offerings.

24

Audience Attendance: We will count how many students or businesses approach our table at fairs Flyer’s: We will count the total number of flyer’s produced and distributed.

Brochures: We will count the total number of brochures produced and distributed.

Internet: We will count the number of followers on our social networks. We will also count how many times our promotional video is viewed on YouTube (hits) and Kickstarter.

Promotional Materials: We will count the number of promotional materials (mugs, pens) produced and distributed.

OF AWARENESS

25

Through measurement of production, we can determine how many people were exposed to our message through what we produced.

This method of measurement will help us to evaluate our public’s attitudes toward University of Tampa’s Student Advertising Association as a result of our efforts. We will send surveys to distribute to students and businesses before our campaign starts. We will then resend this survey and see how their attitudes have changed as a result of our campaign. This method of comparison will allow for us to see our progress and the impact we have had in changing the attitudes of our publics.

OF ACTION

MEASUREMENT

OF PRODUCTION

MEASUREMENT:

Event Attendance: We will count the total number of people who attended the fairs we participated in. This number will tell us how many people we informed about the Student Advertising Association and came to our table to find out more about the services and pick up information and promotional items.

Number of Newsletter Sign-ups Received: By counting the number of applications from students who attended our five targeted high schools we can determine how many people took action and ap plied to RWU as a result of our campaign.

Booked Services: By counting the number of services done for local businesses before, during, and after our campaign, we can determine how their perceptions have changed as a result of our campaign.

APPENDIX: INTERVIEW NOTES What is this club’s purpose?

-This is up in the air because we are shifting directions. It used to be centered around a class curriculum, but now we would like to provide services for the community. We are definitely in a transition period.

How did it start?

-last year’s seniors led it for Professor Scremin’s Advertising class.

What would you like to see this group look like in 6 months?

What area would you like to develop?

-The structural. There needs to be a structure. There should be two branches, the execution branch and the administrative. The business and the trade of design itself. We don’t have any real structure besides the designated president, vice president and treasurer.

APPENDIX A

-We would love to see the club gain a better foundation before we graduate. We’d like to leave something for generations to come, and right now, there’s nothing here. In 6 months, we’d like to have something started. We want it to be a professional organization that offers services to businesses in the community so we can build our portfolios to show future employers. It’s competitive out there for advertising and graphic designers.

If you had one goal or objective that you would like help with accomplishing, what would it be?

-We would like to connect with businesses in the community. Basically, we want to build a client base that will help our portfolios.

How many members are in the club?

-13

How many would you like there to be?

-As many as possible. We want this to be a professional, accountable and efficient organization. So we should probably have a lot of people.

26

APPENDIX: PRESS RELEASE

UT Student Advertising Association to launch new services to local businesses December 1, 2013

APPENDIX A

APPENDIX B

Tampa, FL—The University of Tampa’s Student Advertising Association announced today that the organization will be offering advertising services such as media, digital and print advertising to local businesses near downtown Tampa starting February 1, 2014. In exchange for professional service skills as well as experience, the SAA are offering their services at low, competitive pricing.

“Our team is equipp ed with a va riety of skill sets th Depending on the individual order, the average service will at really allows us to provid sell for 50-25% less than the surrounding professional e a wide range of quality products advertising companies. This is because the designers and services.”

-SAA President, within the organization are looking to gain experience Rodney Montenegr and enhance their portfolios to be better prepared for their o future careers.

Logo Design Website Graphic Design Print Marketing Materials HTML e-mails Magazine ads

Services Offered Banner ads YouTube ads Print ads Newspaper ads

About UT’s Student Advertising Association The Student Advertising Association contains students pursuing majors in a range of majors: accounting, advertising, business, graphic design, marketing and public relations.

Contact

To learn more about services being offered or the SAA, please contact

27

Cylie Svartoien, Media Relations 401 W. Kennedy Blvd Office: (813) 929-1046 cylie.svartoien@gmail.com

APPENDIX: TWITTER CALENDAR January 2014

APPENDIX C 28

APPENDIX:

APPENDIX D

INFO BROCHURE

29

APPENDIX: REFERENCES “Ad Club.” Ad Club. N.p., n.d. Web. 4 Dec. 2013. <http://usfadclub.com/>.

“Boston University AdClub.” Boston University AdClub. N.p., n.d. Web. 5 Dec. 2013. <http://buadclub.com/>.

APPENDIX C 30