Oasis fresh magazine nr. 12 by Kenneth Nielsen

ISSUE 12

fresh

Products, news and ideas to help create inspirational floral arrangements

Distributed to the United Kingdom and Ireland

the CHOICE of PROFESSIONALS brand

FLORAL PRODUCTS

Designed for Maximum Flower Life

freshtalk Already this year OASIS® Floral Products have given support and a helping hand to many of our top floral designers and to the numerous national and regional floristry competitions held in the UK. David Denyer, previous Interflora World Cup winner, who has recently won a Gold Medal at the RHS Chelsea Flower Show for his exquisite Interflora exhibit is indebted to OASIS® Floral Products for the sponsorship he received. David Denyer’s Chelsea exhibit entitled ‘A Sense of Perspective,’ was a dramatic installation of nine spectacular doorways. Each one a progression of dynamic colour using strong textured and blocking techniques to create different visual entrances drawing the eye through an exciting corridor of colour whichever way you looked. David says ‘Nothing was too much trouble for OASIS® Floral Products, they actually cut and shaped all the floral foam to precise measurements that slotted into my Chelsea structures perfectly. This saved me no end of time and because the floral foam was the new OASIS® Floral Foam Maxlife it meant that the

flowers lasted much longer meaning replacement of flowers over the five days of the show was minimal. I love working with the new OASIS® Floral Foam Maxlife, so thank you OASIS® Floral Products for giving me great products to work with and for supporting me and the millions of other florists out there.’

If you can catch up with freelance floral designer Wendy Andrade then you are lucky as she has a jet setting lifestyle that often means work across the pond in the USA. Renowned for her floral jewellery Wendy’s talents don’t stop at necklaces, she is a skilled floral artist with a passion for flowers and a thirst for knowledge.

The UK Skills competition heats have taken place around the country in the last few months with around two hundred competitors in the Advanced and Intermediate sections. At each of the heats throughout the country OASIS® Floral Products have sponsored the materials used in the innovative demonstrations held in the various venues around the UK. The highest scoring competitors will be competing in the final that will take place at RHS Tatton Park Show on 20th & 21st July 2011.

Wendy’s Kent event business in the UK means a non-stop way of life where she specialises in weddings and special occasion events. She also manages to be area co-ordinator for the British Florist Association in her spare time. Wendy likes to share her enthusiasm and passion for floristry and she runs workshops in the UK and America, globally demonstrating her distinctive style of floristry.

The World Skills Competition takes place the first week in October this year at EXCel, London and the young florist representing Great Britain is Victoria Richards. Neil Whittaker is the UK competitor in the Europa Cup this year to be held in Havirov, Czech Republic on 2nd & 3rd September. Anthony Hart, Sales and Marketing Manager at OASIS® Floral Products says, ‘We are delighted to sponsor Neil in his bid to win the Europa Cup, and we wish him every success in the competition.’ It’s a summer of great floristry competitions with the Interflora Florist of the Year competition and the BFA Window Display competition both being held at RHS Tatton Park Show. Flowers at Chicheley Hall also happens on 5th-7th August, 2011. Enjoy this summer issue of fresh where we take the very best product, OASIS® Floral Foam Maxlife, and team it with great designers to produce leading floral trends to aid your business.

© Smithers-Oasis UK Ltd 2011. All rights reserved. Neither the whole, nor any part of the images or copy in this literature may be reproduced in any form without express prior permission from SmithersOasis UK Ltd

Gaining her American Institute of Floral Designers pin was one of the pinnacles of Wendy’s career and last year she was invited to be part of an elite team of 10 florists’ chosen to create flowers for the Oscars in Hollywood. It was the floral teams responsibility to decorate the prestigious red carpet using more than 75,000 stems of flowers and 3,000 plants. Whilst there, Wendy made bouquets for Barbara Streisand and Oprah Winfrey plus decorated the stars dressing rooms. With so many dream assignments it would be easy to get carried away but Wendy has her feet firmly on the ground and also helps out at local flower shops in her area. Check out multi tasking, multi talented Wendy on her website www.wendyandrade.co.uk

Wendy Andrade

Welcome to the hot summer issue of fresh with sizzling sunny designs to give you inspiration this season and provide floral arrangements which customers will find hard to resist. Helping florists achieve more sales through creativity is the aim of fresh magazine and OASIS® Floral Products are committed to encouraging and supporting florists worldwide, always striving to give you the latest design trends and techniques to support your daily business and your profitability.

Designed for Maximum Flower Life

Hats off Hats off for this fairytale headdress designed by Finnish designer Miia Hakala that is utterly wearable and is luxury at an affordable price. Whether it’s a posh wedding, a sophisticated cocktail party or a glamorous gathering, this stunning hat will hit the right spot. Showing customers a new dimension in headdresses is essential for additional sales, and for the brides Mum this will be a definite winner. An OASIS® Mini Deco is glued onto a headband and then an outline of white Marabou Feathers gives soft gentle movement. Dancing around the central group of white Spray Roses are green Hypericum berries and Diamante Sprays. Frothy and fun, this headdress is a great way to show clients a red carpet look for floral hair accessories. FLOWERS AND FOLIAGE Spray Roses ‘Vivianne’ Hypericum ‘Emerald Flair’

SUNDRIES OASIS® Mini Deco Apple on Silver Diamante Sprays White Marabou Feathers Silver Metallic Wire Glue Gun Hot Melt Glue Sticks Headband

fresh designer tips • If necessary for added security glue the materials into the OASIS® Mini Deco.

OASIS® Mini Deco

Diamante Spray

Hot Glue Gun and Glue Sticks

Metallic Wire

Marabou Feathers

Designed for Maximum Flower Life

Princess PROM

Prom wrist corsage sales have gone into the doldrums slightly so its time to give them an update into designs that rock and that prom princesses clamor to show off. Most importantly the wrist corsage must complement the outfit worn and be light, easy to wear and secure. With the super range of bracelets from OASIS® Floral Products, it’s easy to start a new trend for stunning, wearable designs with great profits.

Lacy Leaves FLOWERS AND FOLIAGE Phalaenopsis Orchids Chlorophytum leaves Echiveria

SUNDRIES Rock Candy Bracelet Dazzle Turquoise Bullion Wire Turquoise Aluminium Wire OASIS® Floral Adhesive Tube

Rock Candy Bracelet

fresh designer tips • Don’t cut off the ribbon ties on the bracelet as these give more security and the glue will stick to ribbon more securely than to wire. • Make the petal structure first then tie into place and glue on the Orchids. Aluminium Wire

Bullion Wire

OASIS® Floral Adhesive Tube

Designed for Maximum Flower Life

Two Tier Coils FLOWERS AND FOLIAGE Phalaenopsis Orchids Hypericum ‘Classic Flair’ SUNDRIES Black Small Pearl Flower Bracelet Strong Pink Aluminum Wire OASIS® Floral Adhesive Tube

fresh designer tips • Glue Hypericum berries to the tips of the wire for decorative protection.

Small Pearl Flower Bracelet

OASIS® Floral Adhesive Tube

Classic Corsage

Aluminium Wire

FLOWERS AND FOLIAGE Phalaenopsis Orchids Peperomia caperata ‘Schumi Red’ Chlorophytum leaves Wrap Wristlet

Bullion Wire

Beads

SUNDRIES Black Wrap Wristlet Rose Aluminum Wire Silver Bullion Wire White Pearls on Reel 8mm White Beads OASIS® Floral Adhesive Tube

Pearls on Reel

fresh designer tips • Make the leaf shape and structure first, glue in place and then add the flowers and foliage last. • Use a small amount of OASIS® Floral Adhesive and leave the glue to go tacky before placing in position. 5

Designed for Maximum Flower Life

SUNDRIES OASIS® Bioline Large Ring on Stand Bleached White Midelino Sticks Silver Morning Dew Drop Flat White OASIS® Spray Colour Bleached White Skeleton Bayan Leaves

FLOWERS AND FOLIAGE Rose ‘Avalanche’ and ‘Akito’ Sweet Peas – White Veronica ‘Caya’ Viburnum opulus ‘Roseum’ Ornithogalum ‘Mount Fuji’ Hypericum ‘White Condor’ Asparagus ‘Meyers’ Aspidistra leaves

Take your Seats Brides like to have every element of their wedding themed, and this clever seating plan surrounded by luscious green and white flowers will provide a decorative and fragrant centrepiece. Using an OASIS® Bioline Large Ring on Stand with its rigid backing and the addition of OASIS® Floral Foam Maxlife will ensure a stable and long lasting display even when using delicate Sweet Peas. Theme the colour harmony to match the table designs, and site the floral seating plan near the entrance to the reception where the fragrant flowers will give off a delicate perfume to greet the guests.

OASIS® Bioline Large Ring on Stand

Midelino Sticks

fresh designer tips • Make sure the wreath is not over-flowered. Keep the central hole large enough to take the table plan. 6

Morning Dew Drop

OASIS® Spray Colour

Skeleton Bayan Leaves

Designed for Maximum Flower Life

Graduation Now here is a novel idea for a graduation gift. Passing an exam, gaining a degree, receiving a scholarship are all causes for celebration, and what better way to commemorate success than with flowers, and a floral book is a unique and fun gift. The OASIS® Bioline Open Book with Stand can easily be transformed into a literary gift with inexpensive leafy pages and an exotic flower arrangement bookmarker running through the centre of the book. Finish off with Sisal tassels and here’s a gift that will speak volumes to scholars.

fresh designer tips • Use China Grass at the sides of the book to replicate the pages. • Fix a small piece of domed OASIS® Premium Floral Foam Maxlife into the centre of the book for the flower bookmarker. Secure with pot tape.

FLOWERS AND FOLIAGE Tropical Leaf Pack including Croton, Draceana, China Grass and Rhapis Palm Gloriosa rothschildiana Calla ‘Black Magic’ Leucospermum ‘Succession’ Hypericum ‘Envy Flair’ Craspedia Arenthera Orchids ‘James Storey’

OASIS® Premium Floral Foam Maxlife

5mm Round Headed Pearl Pins

Metallic Wire

Midelino Sticks

Bamboo Leaves

Sisal

SUNDRIES OASIS® Bioline Open Book with Stand OASIS® Premium Floral Foam Maxlife Bleached White Midelino Sticks Apple Green Sisal Lime Green Metallic Wire Brown Bamboo Leaves Black 5mm Round Headed Pearl Pins

OASIS® Bioline Open Book with Stand

Designed for Maximum Flower Life

Twice as Nice When it comes to hand tieds versus flower arrangements there is no comparison, because the floral arrangement wins hands down in visual impact and value for money every time. Here we take two distinctly different selections of flowers, one tropical and the other an English summer mixture and show exactly how the same amount of flowers gives much more impact in a design made in floral foam. Plus OASIS® Floral Foam Maxlife enhances the lasting qualities of the flowers, and this is what your shops reputation relies on.

Garden

Summer

A mixed seasonal design is always appealing to customers and with a riot of summer flowers to choose from now is the time to maximize sales.

Supermarkets sell summer hand tieds by the bucket full so florists have to be inventive and create designs that have the abundant look of mid summer and value for money appeal. The benefits of OASIS® Floral Foam Maxlife is that it has been proven to supply flower life as long, or longer than a vase of water. Just look at the comparison here, the same flowers yet the flower arrangement in OASIS® Floral Foam Maxlife looks twice as good. FLOWERS AND FOLIAGE Larkspur Eustoma ‘Mariachi Misty Blue’ Astrantia Rose ‘Dolce Vita’ Sweet Peas Alchemilla Mollis Hypericum ‘Jade Flair’ Asparagus virgatus – tree fern Rhapis palm SUNDRIES OASIS® Ideal Floral Foam Maxlife Lilac Pepe Cones 12” Flat Wire Wreath Frame Soft Lilac Metallic Wire Lilac Sisal 20 x 10cm Lilac Round Tinware Tub with Ears

fresh designer tips • To extend the base of the flower arrangement and give extra value make a frame of Sisal and then bind on Pepe Cones with Metallic Wire. Sit this around the rim of the container for added width.

OASIS® Ideal Floral Foam Maxlife 8

Round Tinware Tub with Ears

Sisal

Pepe Cones

Flat Wire Wreath Frame

Metallic Wire

Designed for Maximum Flower Life

Tropical Without doubt this is a lovely tropical flower hand tied, but just look at the difference when the same amount of flowers are used in a flower arrangement made with OASIS® Floral Foam Maxlife. Particularly when using Anthuriums, with their rigid stem and faced flower it is difficult to show them off to their full potential in a hand tied design. In the flower arrangement every flower can be seen clearly and the perceived value of the design is heightened to give a much more dramatic and superior look, which appears to be worth so much more money.

OASIS® Premium Floral Large Tall Glass Foam Maxlife Cylinder

FLOWERS AND FOLIAGE Anthurium ‘Tropical’ Strelitzia Phornium Arenthera Orchids ‘James Storey’ Tropical mix foliage SUNDRIES OASIS® Premium Floral Foam Maxlife 40 x 20cm Large Tall Glass Cylinder Red Amor Mesh Red Palm Leaves

Amor Mesh

fresh designer tips • When making the flower arrangement use red Amor Mesh around the outside of the vase to hide the floral foam.

Palm Leaves

Designed for Maximum Flower Life

FRESH THINKING Innovative design ideas with customer appeal. Wendy Andrade admits to loving designs with a growing landscape feeling, entwined natural flowers housed in a tall structure are her favourite look. Here she shows her unique grow box where the lofty green Willow Bundle construction gives dynamic support to Callas, Oncidium and Craspedia. Clever use is made of the inner space and differing textures of the materials. The arrangement is made in an apple green Acrylic Designer Cube filled with OASIS® Ideal Floral Foam Maxlife, to ensure maximum longevity for the flowers.

OASIS® Ideal Floral Foam Maxlife

Acrylic Designer Cube

Bindwire

Mikado Reeds FLOWERS AND FOLIAGE Equisetum Zantedeschia ‘Naomi’ Oncidium ‘Golden Showers’ Hypericum ‘Jade Flair’ Willow Bundle

fresh designer tips • Finish off the green Willow Bundle sticks by gluing matching Hypericum berries to the tops.

SUNDRIES OASIS® Ideal Floral Foam Maxlife Apple Green Acrylic Designer Cube Apple Green Willow Bundle Natural Mikado Reeds Green Bindwire

Inside the Acrylic Designer Cube green Willow Bundles are cut to conceal the floral foam and to echo the structure above.

Designed for Maximum Flower Life

FLOWERS AND FOLIAGE Carnations ‘Pink Nelson’ Spray Chrysanthemum ‘White Euro’ Vanda Orchids ‘Blue Magic’ SUNDRIES OASIS® Bioline 3D Football 12” OASIS® NAYLORBASE® Ring Strong Pink Skeleton Bayan Leaves Strong Pink Aluminum Wire Strong Pink 10mm Round Headed Pearl Pins Perfect Pink OASIS® Spray Colour Pink Feather Butterflies on Wire OASIS® Floral Adhesive Tube

OASIS® Bioline 3D Football

Skeleton Bayan Leaves

OASIS® NAYLORBASE® Ring

Aluminum Wire

Night out

OASIS® Spray Colour

Round Headed Pearl Pins

OASIS® Floral Adhesive Tube

Feather Butterflies on Wire

GIRLS

For a girly night out, hen party, pampering session or even a chick flick stay at home night with friends, its setting the right tone for the evening that is essential.

A pinky theme is vital and this over the top design made on an OASIS® Bioline 3D Football with its stable plywood base has a 12” OASIS® NAYLORBASE® Ring surround filled with Carnations and embellished with Vanda Orchids. Follow the step-by-step instructions to make this giggly fun design.

HOW TO... STEP 1 Soak the OASIS® NAYLORBASE® Ring and mass with the white double Chrysanthemum. Make sure the Chrysanthemum stems are firmly pushed into the floral foam and the heads are evenly distributed to cover the floral foam. Spray the Chrysanthemum base with OASIS® Spray Colour Perfect Pink.

STEP 2 Once dry pin in Skeleton Bayan Leaves to form a pattern around the edge of the frame, adding some leaves between the Chrysanthemum base. Soak the OASIS® Bioline 3D Football and then carefully place in the centre of the flowered ring. Cut the stems of the Carnations diagonally for easy insertion into the floral foam and cover the entire OASIS® Bioline 3D Football with Carnations. Intersperse Skeleton Bayan Leaves securing with Round Pearl Headed Pins between the Carnations.

STEP 3 Make a garland of looped Aluminum Wire to trail around the base and the OASIS® Bioline 3D Football. Seal the stem ends of the Vanda Orchids and glue them into place in a random pattern throughout the design. Add the Feather Butterflies on Wire to flutter between the Orchids. 11

Sizzler

Design Courtesy of Smithers-Oasis North America

Designed for Maximum Flower Life

SUMMER

FLOWERS AND FOLIAGE Roses ‘Milva’ and ‘Video’ and ‘Super Green’ Spray Chrysanthemum ‘Feeling Green’ Gerbera ‘Serena’ Anthurium ‘Midori’ Dendrobium – Green

SUNDRIES 14” OASIS® NAYLORBASE® Ring Apple Green Pearls on Reel 11mm Clear Head Diamante Pins 12

When the heat gets too much then it’s time to cool down with a refreshing summer punch, and what better way to emphasize the punch bowl at a party than with a garland of flowers. A riot of sizzling summer colours with a hint of tropical flowers will ensure the party gets off to a dazzling start. Use a 14” OASIS® NAYLORBASE® Ring made with OASIS® Floral Foam Maxlife, that will ensure the flowers stay fresh even if the party continues through the night. Discuss colour combinations with the client and then theme the flowers to match the colour of the fruit punch.

OASIS® NAYLORBASE® Ring

Diamante Pins

fresh designer tips • Use the lime green stems of the Anthurium as a design element by looping through the arrangement and securing the heads into the floral foam.

Pearls on Reel

Designed for Maximum Flower Life

HOW TO...

HEATWAVE

Whatever the weather this exotic plant and flower arrangement will be a long lasting gift as the foliage plants will continue to grow long after the flowers have finished. This type of design is highly suitable for nursing homes, reception areas, contract work and anywhere that has a hot environment, as the plants will go on living once the flowers have been removed and it’s easy to replenish the flowers when necessary. Turn up the heat and follow the easy step-by-step instructions to create a long lasting arrangement.

OASIS® Premium Floral Foam Maxlife

OASIS® Spray Colour

Natural Wood Bowl

Clear Film Roll

Rustic Grapevine Wire

OASIS® Floralife® Leafshine

FLOWERS AND FOLIAGE Choose two or three foliage plants that are compatible and that like the same environment. Ginger Heleconia Leprospernum ‘Succession’ Moss for soil coverage.

SUNDRIES OASIS® Premium Floral Foam Maxlife White Natural Wood Bowl October Brown Spray Colour Clear Film Roll Brown Rustic Grapevine Wire OASIS® Floralife® Leafshine Houseplant Compost Gravel or chippings for drainage.

STEP 1 Line the sprayed bowl with a Cello Film liner for protection against water leakage. Add a layer of gravel or chippings for drainage and a few pieces of Charcoal to keep the soil sweet. Then add a layer of compost. Gently tap out the plants from their pots and arrange with the taller plants to the back of the bowl. STEP 2 Soak two pieces of OASIS® Premium Floral Foam Maxlife and cover half the floral foam with a protective polythene liner. Insert the floral foam into position with one piece at the front of the design and the other at the back. Firm in the plants and floral foam with additional compost. Ensure the soil is approximately 2½cm below the rim of the container for ease of watering. STEP 3 Use the tall exotic Heleconia and Ginger at the back of the design. Cut the thick stems diagonally and push well into the OASIS® Premium Floral Foam Maxlife. Use a group of Leprospernum making a low pathway through the arrangement. Cover the soil with moss. Twist Rustic Grapevine Wire into curls and entwine around the arrangement. Spray the foliage plants with OASIS® Floralife® Leafshine. 13

Condolences A condolence gift is a personal token of shared grief, and a gesture of remembrance. The design generally sent to the home of the bereaved should be easy to maintain and long lasting, and this is why a floral arrangement is the perfect solution. Particularly now with the benefits of using OASIS® Ideal Floral Foam Maxlife to enhance the life of flowers, florists can be certain that their arrangement will last longer. Choose a few special flowers to give a traditional basket a contemporary twist and a meaningful expression of sympathy.

OASIS® Ideal Floral Foam Maxlife

Dark Stained Willow Bowl

Glass Test Tubes

Pot Tape

FLOWERS AND FOLIAGE Corylus – Contorted Hazel Amaranthus caudatus – Green Anthurium ‘Midori’ Cymbidium Orchids Zantedeschia ‘Black Magic’ Hypericum ‘Green Condor’ Aspidistra Hedera Helix SUNDRIES OASIS® Ideal Floral Foam Maxlife 30cm Dark Stained Willow Bowl Pot Tape Glass Test Tubes

fresh designer tips • When the Orchid heads have short stems insert Glass Test Tubes into the floral foam, fill with water and pop the Cymbidium heads into these to give additional height. 14

Designed for Maximum Flower Life

Butterfly Love is like a

OASIS® FOAM FRAMES® Butterfly

Midelino Sticks

The sturdy OASIS® FOAM FRAMES® Butterfly has indentations in the floral foam to show the body and wings sections making it easy to use. The soft satin like wings are made with luxurious Phalaenopsis Orchids and Chyrsanthemums to give texture and impact.

Beads

OASIS® Floral Adhesive Tube

With OASIS® FOAM FRAMES® Design Frames it’s simple to make personalized tributes that reflect the character of the deceased and this beautiful Butterfly will be a cherished emblem of flight and hope.

FLOWERS AND FOLIAGE Phalaenopsis Orchids Spray Chrysanthemum ‘Feeling Green’ and ‘Biarritz’ Gypsophila

The soft and gentle colouring of this Butterfly tribute and the symbolic connotation of flight makes this a special last gift.

• Make the Butterfly antennae with Midelino Sticks topped with a Bead.

SUNDRIES OASIS® FOAM FRAMES® Butterfly Strong Pink Midelino Sticks 10mm White Beads OASIS® Floral Adhesive Tube

Design Courtesy of Smithers-Oasis Germany

fresh designer tips