DSGN Style Guide by Eric Norton

LIVE

LEARN

THE MAGAZINE PUBLICATION NAME

DESCRIPTORS

DSGN - Live. Learn. Follow.

DSGN is a design magazine for the younger creative mind. Don’t think of this magazine as a formal textbook, think of it as inspiration to

WHAT IS DSGN?

guide you on your quest for the perfect design career. There are three

It is an informational digest for young creatives,

categories in order to make it easier for you to find what you want;

ages 20–30. It is a tool to help you become em-

Live, Learn and Follow.

ersed into the professional design world. Some magazines that would bookend ours would be

LIVE is all about how to help you live your life creative-

CommArts and Print.

ly. From what design objects you just have to have to creative cities across the country, this category will give you suggestions to keep you inspired.

TRIM 8.264” x 11.694

DESIGN FIELD FOCUSES Architecture

LEARN is here to teach you. Don’t worry, it’s not like school, it’s interesting. We teach you how to organize your studio, ace your presentation and how to become a business proffessional.

Industrial Design Graphic Design Illustration Photography

FOLLOW is our way to show you who you should keep your eye out for in the design world in order to stay inspired. We featured two different designers that are meant to inspire, teach, and show you where you can go with your careers.

THE TEAM Daniel Held Stephanie Schulz Eric Norton Micaela Clarke Sam Williger

[ ART DIRECTOR ]

T AR R

C RE

WORD LIST Design to prepare the preliminary sketch or the plans for (a work

Humor a comic, absurd, or incongruous quality causing amuse-

to be executed), especially to plan the form and structure of: to design a new bridge.

ment or generally good/happy feelings.

Witty possessing wit in speech or writing; amusingly clever in

Archive Usually, archives. documents or records relating to the

perception and expression: a witty writer.

activities, business dealings, etc., of a person, family, corporation, association, community, or nation.

Casual without definite or serious intention; careless or offhand;

Modern of, pertaining to, or characteristic of contemporary

passing: a casual remark.

styles of art, literature, music, etc., that reject traditionally accepted

Inspiration something inspired, as an idea. Creativity the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination.

Educational tending or intended to educate, instruct, or inform by the means of providing learning material.

Insight an instance of apprehending the true nature of a thing, especially through intuitive understanding.

or sanctioned forms and emphasize individual experimentation and sensibilities detached from said traditions.

Arts the quality, production, expression, or realm, according to aesthetic principles, of what is beautiful, appealing, or of more than ordinary significance.

Culture the quality in a person or society that arises from a concern for what is regarded as excellent in arts, letters, manners, scholarly pursuits, etc.

DEMOGRAPHIC Target Gender: Gender nuetral Target Age Group: 20 – 30 Education: Undergad torecent graduates Income Level: $60,000 and under Marital Status: Not applicable Other Comments: Someone in a field of design or an interest in design.

AUDIENCE RESPONSE The audience that our magazine is targeting loves a good layout, however craves dynamic content that is evolving as fast as the design world around it. We want to have some pieces which are low on text, and others where large quantities of type/information are showcased. Our magazine strive towards the best content available regardless of whether that content be visual or textual. The subject matter is what is important and the education and inspiration of our readers is what will always be our magazine’s top priority. Our design will remain clean, sophisticated and appropriate because our team has a understanding of the design ideal in this case, both through being a part of our target demographic and through a unanimous realization that clean/clear communication sells. This established design aesthetic will allow us to provide our readers with a well-constructed and cohesive magazine that will ultimately be a noteworthy and satisfying addition to the ‘design-digest” genre of reading material.

AUDIENCE PROFILE CHAD TARPENTER Meet Chad Tarpenter. Chad currently lives in Kansas City, MO and works as a Graphic Designer and Illustrator as well as teaches these subjects at a four year university. He likes to travel and frequently vacations in Mexico and many other South American countries. In his free time (or what little he has of it) he usually finds himself work on his design undertaking or doing something equally as creative. He drives a Landrover which was his first self-bought vehicle. He graduated from the University of Kansas in 2002 and has enjoyed teaching at his alma mater. Illustration/Graphics have always been a passion of his and he enjoys getting to transform those passions into a career as well as teach young people about the craft. An example of his music tastes is the band Arcade Fire. He enjoys movies from the Criterion Collection such as “Playtime” and the “The Descendents.” He also has a monthly description to the popular graphic design magazine, Communication Arts, which will be on of our magazine’s leading competitors.

AUDIENCE PROFILE ZERIN INGRE Meet Zerin Ingre. She is a student living in Seattle, WA and spends most of her time job hoping amongst trendy stores like Urban Outfitters, ATC and Wildman Vintage to appease her lust for “good-looking, well-designed things.” When she does have the time (and the money) to go on a vacation she loves to visit the many musically oriented cities such as New York, L.A., and Nashville. She plays the cello in a band called “Panda Circus” and likes to draw and write to release her creativity. She drives a Corolla and attends the Art Institute of Seattle studying multiple majors including Illustration, Art History, French and Graphic Design (she has a lot of homework). She enjoys listening to obscure music (keeping her trendy nature at the forefront by watching many Indie films and reading magazines like “The New Yorker,” “Communication Arts”, and “National Geographic.”

THE COLORS

Color Orange

Color Black

Color White

Color Grey

Color Lt. Ornage

C: 02 M: 83 Y: 91 K: 00

C: 00 M: 00 Y: 00 K: 100

C: 00 M: 00 Y: 00 K: 00

C: 00 M: 00 Y: 00 K: 100

C: 02 M: 83 Y: 91 K: 00

Tint 100%

Tint 50%

THE LOOK & FEEL SWISS DESIGN SIMPLE PALETTE CLEAN LAYOUTS

SAN SERIF TYPE DETAILED TREATMENTS TYPOGRAPHIC COLOR

HIGH-RES PHOTOS RELEVANT IMAGERY

FINAL LOGO & ELEMENTS MASTHEAD Univers Light Condenced

LIVE

LEARN

SUBHEAD/FLAGS Helevtica Neue Bold-11 point

ARROW ELEMENT

FINAL COVER

Cover deisgn by: Daniel Held

STYLE GUIDE

Grid

.75”

.25”

flow line

.95”

1.5”

1.25”

1.75”

Department Specifications

LEARN DEPARTMENT NAME

Helvetica Neue, Regular, All Caps, 9/12pt. Helvetica Neue, Bold Italic, 45pt.

| 04

Header Style

Helvetica Neue, Regular, 22pt.

Subhead Style

Helvetica Neue, Regular, 14pt.

Author

Helvetica Neue, Italic, 14/20pt.

“Hey, look here! This is a pull quote.” —This is who said so

Helvetica Neue, Bold Italic, All Caps, 11pt. Helvetica Neue, Bold Italic, 8/12pt.

1. NUMBERED CONTENT HEAD

Helvetica Neue, Bold Italic, 60pt.

1.3 Solid Rule 1.3 Japanese Dots

This is Body Text. This is Body Text. This is Body Text. This is Body Text. This is Body Text. This is Body Text. This is Body Text. This is Body Text. This is Body Text. This is Body Text. This is Body Text. This is Body Text. This is Body Text. This is Body Text. This is Body Text. This is Body Text. This is Body Text.

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Department Sample

Samuel Williger

Feature Opening Specifications

LEARN FEATURE NAME

Helvetica Neue, Bold, Varies: 72-90pt.

Helvetica Neue, Regular, 22pt. Helvetica Neue, Regular, 14pt. Helvetica Neue, Italic, 14/20pt.

| 04

HEADER Subhead Style/Subhead Style Author “Hey, look here! This is a pull quote.” —This is who said so

White Icons on Orange Circles

Helvetica Neue, Bold, 8/12pt.

1.3 Solid Rule 1.3 Japanese Dots

This is Intro Text. This is Intro Text. This is Intro Text. This is Intro Text. This is Intro Text. This is Intro Text. This is Intro Text. This is Intro Text. This is Intro Text. This is Intro Text. This is Intro Text. This is Intro Text. This is Intro Text. This is Intro Text. This is Intro Text. This is Intro Text. This is Intro Text. This is Intro Text. This is

Feature Opening Sample

Micaela Clarke

Feature Interior Specifications

LEARN FEATURE NAME

| 04

Helvetica Neue, Regular, All Caps, 9/12pt.

Interior Header

Helvetica Neue, Regular, Varies: 26-28pt. Helvetica Neue, Italic, 14/20pt.

“Hey, look here! This is a pull quote.” —This is who said so

Helvetica Neue, Bold Italic, 11pt.

1. Numbered Content Header This is Body Text. This is Body Text. This is Body Text. This is Body Text. This is Body Text. This is Body Text. This is Body Text. This is Body Text. This

Helvetica Neue, Bold Italic, 8/12pt. 50% Tint

is Body Text. This is Body Text. This is Body Text. This is Body Text. This is Body Text. This is Body Text. This is Body Text. This is Body Text. This is Body Text.

BOXED HEADER 1234 HEADER STYLE > Subhead Style This is a caption. This is a caption. This is a caption. This is a caption. This is a caption. This is a caption. This is a caption. This is a caption. This is a caption. This is a caption.

Helvetica Neue, Bold Italic, 60pt. 1.3 Solid Rule 1.3 Japanese Dots

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Feature Interior Sample

Stephanie Schulz

Spread Thumbnails

Micaela Clarke

Eric Norton

Daniel Held

Eric Norton

Samuel Willger

Eric Norton

Micaela Clarke

Daniel Held

Micaela Clarke

Stephanie Schulz

Samuel Willger

Daniel Held

Stephanie Schulz

Daniel Held

Micaela Clarke

Samuel Willger

Micaela Clarke

Samuel Willger

Eric Norton

Stephanie Schulz

Eric Norton

Stephanie Schulz

Samuel Willger

Micaela Clarke

Stephanie Schulz

Daniel Held

Eric Norton

Micaela Clarke

DIVISION OF LABOR AR T O CT

DI R

Feature

Department Ads

Other

Daniel Held

Stephanie Schulz

Eric Norton

Micaela Clarke

Samuel Willger

Giving a Good Presentation

Meet: Tad Carpenter

Blocks and Barriers

10 Best Cities for Creative Minds

Business Ready

On Trending

$hit to Get

Creative Health

Up and Coming

Then and Now

Expedia Nike

Pottery Barn IKEA

Prismacolor Urban Outfitters

Starbucks Canon

Ray Ban Toyota

Front and Back Cover Editing

Logo Editing Style Manual

Table of Contents Style Manual

Intro Parting Shot Editing

Contributors Page Style Manual