Carbon Neutral Charitable Fund brand guidelines 2016 by Enovate Studio. Branding and Website Design

Carbon Neutral Charitable Fund Identity and Style Guide 2016

CNCF Phone 08 9200 4251 • 4 Norkfold House, 85 Forrest St Cottesloe 6011 catherine@cncf.com.au • www.cncf.com.au

Contents About CNCF 02 Primary logo 03 Secondary logos 04 Correct logo usage 05 Logo isolation 06 Typefaces 07 Typeface hierarchy 08 Mobile fonts 09 Colour scheme 10 Web colour usage 11 Stationery designs 12 Collateral designs 13 Web design elements 14 Icons 15 Imagery 01

Carbon Neutral Charitable Fund Brand Guidelines 2016

About this document This identity and style guide has been designed as a day-to-day reference for internal and external CARBON NEUTRAL CHARITABLE FUND’s communications. The content in this document is the physical manifestation of a vision for consistent, high quality communications across the organisations activites. This document contains detailed information about the application of the organisation’s identity elements, including logo usage, typography, image style or iconography amongts others. This guide is the go-to document for advice about the way the organisation talks about its mission, activities and projects to both clients and donors. As a living document, the content within it will continue to evolve and change over time. The CNCF identity has three basic components: the logo, typography and colour palette. The combination of these elements forms the basis of the organisation’s visual language and recognition, and is supported by a consistent use of language, photography and image use. The following pages set out the design standards for CNCF, and contain instructions and specifications to successfully reproduce the components of the visual identity.

Carbon Neutral Charitable Fund Brand Guidelines 2016

About CNCF “We plant trees for our planet. Together we can reduce our carbon footprint, restore the landscape, and revive the biodiversity of the Australian native land.” Carbon Neutral Charitable Fund (CNCF) helps individuals, families and organisations to minimise their impact on the environment.

to assist companies in becoming more environmentally responsible and manage their carbon emissions, two new entities were born.

CNCF uses the funds raised through donations and carbon offsets to plant native trees on degraded land in Australia. Our reforestation projects sequester carbon whilst helping to restore the landscape and conserve the natural biodiversity.

Carbon Neutral - a ‘profit for purpose’ organisation, offers a range of carbon and environmental consulting services and products to business and corporates.

We started as a nonprofit organisation known as Carbon Neutral in 2001. Based on a concept initiated by Men of the Trees to use the emerging carbon market to plant even more trees, our charity restores unused and degraded land back to natural habitat. In 2013, responding to a fast growing need for corporate advisory services

CNCF continues as a not-for-profit, working with the community to reduce and offset carbon emissions. Research, education and tree plantings are our motivation, as is restoring our wonderful natural bushland.

Carbon Neutral Charitable Fund Brand Guidelines 2016

About CNCF (continues) “OUR MISSION ... to assist the community to adopt a more sustainable approach to a healthy environment and to reduce greenhouse gas (carbon) emissions.”

CNCF’s Focus Areas Educate, engage and inform the community about climate change, the environment and how we can all be part of the solution Generate reforestation carbon offsets / credits Restore our unique natural biodiverse habitat Research carbon emission reduction and ways to offset our impact on the environment Collaborate with other environmental organisations Encourage the community to become involved in our tree planting projects.

Carbon Neutral Charitable Fund Brand Guidelines 2016

Primary Logo Logo and logo usage CNCFâ&#x20AC;&#x2122;s logo is a graphic; it is not typeset. It should not be recreated or modified in any way The following formats in which the CNCF logo may appear are: - Full Colour (Green and Grey) - Green version of the logo - Logo variation with tag lines - Logo variation acronysm with or without tagline

Carbon Neutral Charitable Fund Brand Guidelines 2016

Secondary Logos Logo Variations 1

growing trees capture carbon

Logo Variations 2

growing trees capture carbon

we plant trees for the planet

Favicon

Carbon Neutral Charitable Fund Brand Guidelines 2016

Correct logo usage Ensure not to do the following A. Logo on a dark or non approved background colour such as black or orange. B. Write over C. Distort D. Rotate

DO NOT WRITE OVER LOGO

Carbon Neutral Charitable Fund Brand Guidelines 2016

Logo isolation

At least 40px 10px

Carbon Neutral Charitable Fund Brand Guidelines 2016

Typefaces The typeface for CNCF is Proxima Nova. Refer to the Type Hierarchy section in this document for additional details on font weights and colours. Primary typeface is used for all printed collateral and should be used in all instances where possible.

Proxima Nova Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Proxima Nova Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Carbon Neutral Charitable Fund Brand Guidelines 2016

The secondary typeface for CNCF is Lato Regular and Bold respectively. Refer to the Type Hierarchy section in this document for additional details on font weights and colours. This secondary typeface is used, together with the primary typeface, for all printed collateral and should be used in all instances where possible.

Lato Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Lato Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Carbon Neutral Charitable Fund Brand Guidelines 2016

Type Hierarchy (web) H1 Header

Proxima Nova Bold 32pt / 36pt leading Colour #808080 H2 Header

Proxima Nova regular 28pt / 32pt leading Colour #B2B2B2 H3 Header

Proxima Nova regular 24pt / 28pt leading Colour #62A12E

Carbon Neutral Charitable Fund Brand Guidelines 2016

Type Hierarchy (web) H4 Header

Proxima Nova regular 20pt / 24pt leading Colour #854E23

H5 Header

Proxima Nova regular 20pt / 24pt leading Colour #6699CC H6 Header

Proxima Nova regular 20pt / 24pt leading Colour #333333 Body Proxima Nova regular 18pt / 20pt leading Colour #b2b2b2

Carbon Neutral Charitable Fund Brand Guidelines 2016

Type Hierarchy (print) H1 Header

Proxima Nova Bold 32pt / 36pt leading Colour #808080 H2 Header

Proxima Nova regular 28pt / 32pt leading Colour #B2B2B2 H3 Header

Lato regular 24pt / 28pt leading Colour #62A12E

Carbon Neutral Charitable Fund Brand Guidelines 2016

Type Hierarchy (print) H4 Header

Lato regular 20pt / 24pt leading Colour #854E23 H5 Header

Lato bold 20pt / 24pt leading Colour #6699CC H6 Header

Lato regular 20pt / 24pt leading Colour #333333 Body Lato regular 18pt / 20pt leading Colour #b2b2b2

Carbon Neutral Charitable Fund Brand Guidelines 2016

Type Hierarchy (mobile & tablet) H1 Header

Proxima Nova Bold 36pt / 40pt leading Colour #808080 H2 Header

Proxima Nova regular 32pt / 36pt leading Colour #B2B2B2 H3 Header

Proxima Nova regular 32pt / 36pt leading Colour #B2B2B2

Carbon Neutral Charitable Fund Brand Guidelines 2016

Type Hierarchy (mobile & tablet) H4 Header

Proxima Nova regular 24pt / 28pt leading Colour #854E23 H5 Header

Proxima Nova regular 24pt / 28pt leading Colour #854E23 H6 Header

Proxima Nova regular 24pt / 28pt leading Colour #854E23

Carbon Neutral Charitable Fund Brand Guidelines 2016

Colour scheme The primary colour palette consists of two key colours: #62A12E #B2B2B2 For printing purposes, always use the CMYK values provided below. For colour reproduction on screen (e.g. electronic letterhead, website, PDFs etc) follow the RGB colour breakdown provided below. Logo colours

R 98 G 161 B 46

R 178 G 178 B 178

C 67% M 15% Y 100% K 2%

C 28% M 22% Y 19% K 0%

#62A12E

# B2B2B2

Carbon Neutral Charitable Fund Brand Guidelines 2016

These additional colours are used accross the website and printed material. For printing purposes, always use the CMYK values provided below. For colour reproduction on screen (e.g. electronic letterhead, website, PDFs etc) follow the RGB colour breakdown provided below.

additional web & print colours

R 217 G 84 B 13

R 47 G 161 B 98

R 102 G 153 B 204

R 128 G 128 B 128

R 133 G 78 B 35

C 2% M 73% Y 97% K 5%

C 75% M 4% Y 77% K 3%

C 57% M 26% Y 1% K 0%

C 51% M 42% Y 39% K 2%

C 22% M 61% Y 90% K 30%

#D9540D

#2FA162

#6699CC

#808080

#854E23

Carbon Neutral Charitable Fund Brand Guidelines 2016

Web colour usage color-default-lighter: color-default-light: color-default-border: color-default: color-default-dark:

#F5F5F5 #D0D0D0 #CCCCCC #B2B2B2 #808080

color-primary: #62A12E color-primary-dark: #508718 color-pop: color-pop-dark:

#FF5E2B #E73801

color-link: color-link-hover:

#FF5E2B #E03904

Carbon Neutral Charitable Fund Brand Guidelines 2016

Collateral

Carbon Neutral Charitable Fund Brand Guidelines 2016

Stationery designs Business cards

Letterhead

With compliments slip info@cncf.com.au (08) 9200 4251 1300 851 211 4 Norkfolk House 85 Forrest Street Cottesloe WA 6011

CLIENT NAME CLIENT ADDRESS POST CODE SUBURB ESTATE

ABN 99 124 696 966

12 January 2016

Dear Sir, Nam faccuptat expedit invelec eaquiani iumqui temperitat. Cearum iunt ommoluptasit aci venis et aceatibus ex essimilita nim aut pe non endisto rectia verios enihil ipicia sequatis adissunt mo molupta cus acea accuptatur, sa dit, quias am dolendenis suntur mint. Uptatem arume delest, que sequiat quuntios ent vel mi, ut et vel ilitatia alignatur? Magnimi, odistores earis audanih itatia perrum reptae nis excepra quis in nulla asitas re mil ese dunt ut fuga. Faccatur? Lit laut ratius quiate odi nam, quae omnis solum et fugitia ius, et hillend usciis andi omnihil latisentis adion nonsequ aercium nis mo mo volorero del maximpor sum ut aut quisciis inctur soluptio es dollor re, qui unto eaquis eossimus conecescid que optatio cum sectur sum dolor minctatur? Nonserum deliqua tiusam, quias ni nonseque presto optatem ea imagnim quas ex expliqui cuptas ilique volent, nit odit, coribus reptae niantia pratiorro dollautaquis dipisiti debiti con exero oditatur mosanto etusdan duscid moluptur sum fuga. Nemporum is sam se liquatquid ullam lanisseque vellab ius esequid quat. Onse re, inumque volupid mi, officatem int qui to eatur archill ecabo. Re voloria sum quae excesti scienim qui quati occae odiscit et is volorit ioritibus, seditatur alignis qui dolum simus. Yours sincerely

Ray Wilson Ray Wilson Executive Director

www.cncf.com.au

DL envelope front

Carbon Neutral Charitable Fund Brand Guidelines 2016

Collateral designs Marketing collateral designs

Kaarakin Black Cockatoo Reforestation Project Providing essential habitat for the for the endangered black cockatoo The Kaarakin Black Cockatoo Reforestation Project involves the restoration of a 38 hectare site of black cockatoo habitat within Banyowla Conservation Park in the Perth foothills. The project will focus on native plant species known to be important to the feeding, breeding and roosting cycles of the three endangered/ threatened black cockatoo species unique to the southwest corner of WA. By reforesting an old orchard and grazing property in Banyowla Regional Park the project also enhances local flora and fauna, and forms an important carbon sink. A critical time for black cockatoo conservation, this iconic Australian bird’s population numbers have seen a 50% decline in the last 45 years. Most of their habitat in the southwest suitable for breeding and foraging has been cleared entirely or fragmented. Black cockatoos migrate annually between the Wheatbelt, where they breed in tree hollows during the spring, and the Swan Coastal Plain which is the “nursery” area for the young birds in their first year summer/autumn. But much of their habitat in the Swan Coastal Plain has been destroyed and over 90% of bushland in the Wheatbelt has been cleared. This project is unique because it is located on the very edge of the Swan Coastal Plain – a key habitat area for all three threatened species of black cockatoo endemic to the southwest of WA the Endangered (Carnabys and Baudins) and threatened subspecies (NASO Forest Red

Tail). The project will reforest the only remaining cleared area within the greater Banyowla Conservation Park, making this once fragmented area of bushland one large area of habitat for black cockatoos. Carbon Neutral will partner with the Black Cockatoo Conservation Centre and the Department of Parks and Wildlife on this project to get the best possible outcome for black cockatoo conservation. The Alcoa Foundation is also supporting this project with a generous grant. The sale of urban reforestation carbon credits will provide essential funding for the planting of trees species suitable as food source, roosting and nesting area. By removing and storing carbon dioxide (CO2) from the atmosphere in their trunks, shoots and leaves as they grow, trees and shrubs planted through the project will also help combat climate change.

Black cockatoo photos by Keith Lightbody

REFORESTATION CARBON OFFSETS TREE PLANTING

Moresby - Reforesting the Range Carbon Neutral Charitable Fund (CNCF) specialises in reforesting partly-degraded and marginal farmland in Australia to generate biodiverse reforestation carbon credits. To date, CNCF has planted over four million trees in Australia. Since its inception in 2001, CNCF has honoured every donated tree and carbon offset by the planting of trees.

Trees Help To... Sequester carbon dioxide Reduce soil erosion Combat salinity Provide wind breaks Improve biodiversity Provide habitat for our native plant and animal species

About CNCF Trees

Multiple local native species of trees and shrubs are planted.

How to work with CNCF’S Workplace Giving Program A. Calculate your carbon emissions using an online calculator

Join our project to reforest 140 hectares of the Moresby Range. Carbon Neutral Charitable Fund and Forbes Spillman, the landowner, want to plant a wide selection of biodiverse native trees and shrubs will be planted to rehabilitate the area, lock in carbon and provide habitat for animals, plants and birds.

OR decide on a set amount.

The Yarraweyah Biodiverse Reforestation Project is working to restore 100 hectares of partly degraded rural land in Australia’s southwest, an area recognised internationally for its exceptional ecological values and vast array of plant and animal species. A wide selection of biodiverse native trees and shrubs will be planted to rehabilitate the area, locking in carbon, reconnecting remnant bushland and providing habitat for animals, plants and birds. The south western part of Australia is one of the world’s biodiversity hotspots, with an abundance of unique and endangered plants and animals – many of which are found nowhere else on earth.

B. For calculated carbon emissions, divide your carbon emissions total by 26 (weeks) C. Fill out a Workplace Giving Form with the amount to be deducted With much of Western Australia’s natural landscapes lost to deforestation, this is a unique opportunity to revive Geraldton’s local environment.

Trees are legally protected on most sites.

As well as helping to rehabilitate the Range, this planting will also help to sequester carbon through the growth of large trees and shrubs.

As a guide, sites will conservatively sequester between 150250 tonnes of carbon dioxide equivalent (CO2-e) per hectare over their lifetime in the areas we plant.

Carbon Neutral Charitable Fund already has a biodiversity grant, but extra funds for planting costs and maintenaince need to be raised. This project will only be possible with your support.

Sites are prepared to industry best practice standards to promote maximum health, vigour and survival of seedlings.

Yarraweyah Biodiverse Reforestation Project Restoring Australia’s precious rural landscape

Helping to revegetate Australia’s natural landscape

Packed with over 1,500 species of flora, wildflower viewing in the region is an incredible sight. Yet large amounts of native vegetation in the Southwest have been cleared for agriculture. The Yarraweyah project works to help restore cleared land that is less suitable for farming to assist the survival of the region’s unique flora and fauna and to support the return of wildlife. The project will be unique due to its size and the number of species being planted — over 200 native species of trees and shrubs will be established through the direct seeding and planting.

Well positioned within existing nature corridors, the Yarraweyah project is located between the Stirling Ranges and Fitzgerald River National Park. The project borders remnant vegetation and other neighbouring nature hotspots include Corackerup Nature Reserve and Bush Heritage Australia’s Monjebup Reserve. The project is also situated in the middle of the Gondwana Link pathway, one of the largest and most ambitious conservation projects in Australia. The Gondwana Link vision is to protect and restore ecological connectivity and biodiversity across south-west Australia, from the Karri forest of the SW corner to the woodlands and mallee bordering the Nullarbor plain. Deforestation and loss of natural vegetation is one of the most significant

global contributors to climate change, due to the release of carbon that was previously locked up in the biosphere. By helping native trees and vegetation to regenerate on degraded land, this project will capture approximately 25,000 tonnes of C02-e.

Carbon Neutral Charitable Fund Brand Guidelines 2016

Web design elements Carbon Calculator

7 CO2-e

Carbon Calculator Icon

Vehicles icon

Flights icon

Electricity icon

Waste icon

Public transport icon

Food & drinks icon

Events icon

Carbon Neutral Charitable Fund Brand Guidelines 2016

Web design elements Quick Offsets

Car Offsets Icon

Car Offsets

Household Offsets Icon

Flights Offsets Icon

Other Offsets Icon

Carbon Neutral Charitable Fund Brand Guidelines 2016

Web design elements Household Offsets

Flights Offsets

Other Offsets

Carbon Neutral Charitable Fund Brand Guidelines 2016

Icons (web only) Existing web icons

Carbon Neutral Charitable Fund Brand Guidelines 2016

Icons (print & web) Suggested new icons style

Carbon Neutral Charitable Fund Brand Guidelines 2016

Imagery Homepage slides existing designs

Phone 08 9200 5024 4 Norkfold House, 85 Forrest St Cottesloe 6011