NEW PRODUCTS
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1. White Claw Hard Seltzer Surge
2. Fruit-tella Soft Gummies
3. Snickers Almond Brownie
4. Frutly Hydrating Juice Waters
Launched in response to consumer demand for a higher alcohol option, White Claw Hard Seltzer Surge arrives in two flavors: Blood Orange and Cranberry. At 8 percent ABV for a 16-ounce can, the new variety is perfect for those consumers looking for a higher alcohol option and the delicious fruit flavor profiles they expect from White Claw, the company said. The brand’s original hard seltzer has a 5 percent ABV for a 12-ounce can. White Claw Hard Seltzer Surge is crafted using a proprietary BrewPure process, resulting in pure, crisp refreshment.
Perfetti Van Melle is expanding its U.S. presence with the introduction of Fruit-Tella Soft Gummies, a better-foryou offering that boasts real fruit puree as the No. 1 ingredient. The FruitTella brand has a 90-year heritage as a leading candy brand in Europe in the non-chocolate category. Fruit-Tella Soft Gummies are available in 3.2-ounce peg bags with a suggested retail price of $1.79 and 5-ounce peg bags for a suggested price of $2.49. The gummies come in two fruit flavor combinations: Mixed Berry (Strawberry & Raspberry), and Peach & Mango. Each package contains a variety of fun and playful character shapes.
Snickers Almond Brownie, the brand’s newest flavor innovation, features a chewy brownie filling mixed with chopped almonds and topped with a layer of caramel, all coated in dark chocolate. The new product will hit shelves nationwide in August in singles (1.26 ounces), share size (2.52 ounces), and sharing standup pouches (6.93 ounces). The new variety joins two existing products in the Snickers brownie lineup: Snickers Peanut Brownie, and Snickers Peanut Brownie Ice Cream.
Frutly is a new brand of hydrating juice waters from PepsiCo Inc. Made with fruit juice, water and the electrolytes magnesium and potassium for taste, the Frutly line provides flavorful hydration at just 60 calories per 16-ounce serving. Initial flavors include Strawberry Kiwi, Fruit Punch, and Apple Grape. Frutly contains no added sugar or artificial sweeteners, and is designed to offer on-the-go hydration to teenagers and other thirsty consumers.
White Claw Hard Seltzer Chicago whiteclaw.com
PepsiCo Inc. Purchase, N.Y. drinkfrutly.com
Mars Inc. Newark, N.J. mars.com
Perfetti Van Melle Erlanger, Ky. perfettivanmelle.com
5. Happy Place CBD Topicals Line Happy Place expands its CBD product assortment with the launch of an extrastrength Topicals line. Targeted at one of consumers’ most common ailments, pain, the line includes four new products made with CBD derived from 100 percent U.S.grown hemp. The Topicals line features a Hydrating Cream, Healing Balm, Muscle & Joint Patch, and Roll-On. Happy Place products are scientifically formulated using technology and rigorous testing procedures to ensure the highest level of safety, performance and consistency. Happy Place St. Paul, Minn. discoverhappyplace.com
30 Convenience Store News C S N E W S . c o m
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