New Products

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1. White Claw Hard Seltzer Surge

Launched in response to consumer demand for a higher alcohol option, White Claw Hard Seltzer Surge arrives in two flavors: Blood Orange and Cranberry. At 8 percent ABV for a 16-ounce can, the new variety is perfect for those consumers looking for a higher alcohol option and the delicious fruit flavor profiles they expect from White Claw, the company said. The brand’s original hard seltzer has a 5 percent ABV for a 12-ounce can. White Claw Hard Seltzer Surge is crafted using a proprietary BrewPure process, resulting in pure, crisp refreshment.

White Claw Hard Seltzer Chicago whiteclaw.com

2. Fruit-tella Soft Gummies

Perfetti Van Melle is expanding its U.S. presence with the introduction of Fruit-Tella Soft Gummies, a better-foryou offering that boasts real fruit puree as the No. 1 ingredient. The FruitTella brand has a 90-year heritage as a leading candy brand in Europe in the non-chocolate category. Fruit-Tella Soft Gummies are available in 3.2-ounce peg bags with a suggested retail price of $1.79 and 5-ounce peg bags for a suggested price of $2.49. The gummies come in two fruit flavor combinations: Mixed Berry (Strawberry & Raspberry), and Peach & Mango. Each package contains a variety of fun and playful character shapes.

Perfetti Van Melle Erlanger, Ky. perfettivanmelle.com

3. Snickers Almond Brownie

Snickers Almond Brownie, the brand’s newest flavor innovation, features a chewy brownie filling mixed with chopped almonds and topped with a layer of caramel, all coated in dark chocolate. The new product will hit shelves nationwide in August in singles (1.26 ounces), share size (2.52 ounces), and sharing standup pouches (6.93 ounces). The new variety joins two existing products in the Snickers brownie lineup: Snickers Peanut Brownie, and Snickers Peanut Brownie Ice Cream.

Mars Inc. Newark, N.J. mars.com

4. Frutly Hydrating Juice Waters

Frutly is a new brand of hydrating juice waters from PepsiCo Inc. Made with fruit juice, water and the electrolytes magnesium and potassium for taste, the Frutly line provides flavorful hydration at just 60 calories per 16-ounce serving. Initial flavors include Strawberry Kiwi, Fruit Punch, and Apple Grape. Frutly contains no added sugar or artificial sweeteners, and is designed to offer on-the-go hydration to teenagers and other thirsty consumers.

PepsiCo Inc. Purchase, N.Y. drinkfrutly.com

5. Happy Place CBD Topicals Line

Happy Place expands its CBD product assortment with the launch of an extrastrength Topicals line. Targeted at one of consumers’ most common ailments, pain, the line includes four new products made with CBD derived from 100 percent U.S.grown hemp. The Topicals line features a Hydrating Cream, Healing Balm, Muscle & Joint Patch, and Roll-On. Happy Place products are scientifically formulated using technology and rigorous testing procedures to ensure the highest level of safety, performance and consistency.

Happy Place St. Paul, Minn. discoverhappyplace.com

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6. Wild Hemp Wraps

Crown Distributing LLC launched a new range of intensely flavored all-hemp smoking wrappers under the Wild Hemp brand. Available in six flavors — Natural, Sweetz, Puprz, Island Twist, Tropical Buzz, and Limeaide — Wild Hemp Wraps are designed for adult consumers looking for a soft feel, easy-stick, makeyour-own hemp wrapper that will complement enjoyment of their preferred legal smokable hemp flower or traditional non-tobacco smoking herbs, according to the company. After an initial launch in limited markets, the brand is now being offered nationwide. The product is available from Crown Distributing, Global Tobacco LLC, and America Juice Co. LLC.

Crown Distributing LLC Dallas wild-hemp.com

7. AHA Sparkling Water New Flavors

Just over a year since debuting on U.S. store shelves, the AHA sparkling water brand unveils two new calorie-, sodium- and sweetener-free varieties: Raspberry + Acai, and Mango + Black Tea. The team started with more than 300 flavors and tested 42 pairings before optimizing the recipes for these two top performers. The tropical taste of mango is complemented by a burst of black tea flavor (and 30 milligrams of caffeine), while the refreshing taste of raspberry is brightened by notes of acai. The new flavors are available in 16-ounce individual cans and eight-packs of 12-ounce cans.

The Coca-Cola Co. Atlanta drinkaha.com

8. Kool-Aid Dipping Candy

Hilco, maker of affordable, fun and unique novelty candy, is teaming up with The Kraft Heinz Co. to offer Kool-Aid Dipping Candy. Described as “delicious and entertaining,” the new product features two types of candy in each pouch: Kool-Aid flavored powdered candy in either Blue Raspberry or Cherry flavor, and edible dextrose candy sticks. Available in peg bags, Kool-Aid Dipping Candy ships as two 12-count displays per case. Each bag has a suggested retail price of $1.49 to $1.99.

Hilco Louisville, Ky. (502) 785-3087 hilcousa.com

9. Rebel Hard Coffee Variety Pack

Twelve5 Beverage Co. introduces a variety pack of its Rebel Hard Coffee. According to the company, Rebel is the first hard coffee brand to offer a variety pack to consumers. The eightpack features the brand’s hard latte favorites including the Mocha Hard Latte and Vanilla Hard Latte, as well as two new varieties — the Maple Pecan Hard Latte and Salted Caramel Hard Latte. Made with 100 percent Arabica coffee and natural ingredients, with a 5 percent ABV, the Maple Pecan Hard Latte mixes the flavors of sweet maple and buttery pecan, while the Salted Caramel Hard Latte is crafted to deliver the right blend of sweet and salty through a balance of caramel and a touch of salt. The variety pack is available in more than 40 states.

Twelve5 Beverage Co. Neenah, Wis. rebelhardcoffee.com

10. The Donut Hole Individually Wrapped Donuts

With food safety more important than ever now due to the pandemic, Baker Boy launched a line of individually wrapped donuts under The Donut Hole brand. The line of packaged and fully finished retail-ready donuts features eight varieties, including Baker Boy’s signature Magic Ring Filled Donuts. The flavors are: Chocolate Iced Chocolate & Creme Filled Magic Ring Donuts, White Iced Raspberry Filled Magic Ring Donuts, Apple Filled Magic Ring Donuts, Glazed Donuts, Glazed Old Fashioned Donuts, Maple Iced Long Johns, Cake Donuts, and Blueberry Cake Donuts. The donuts arrive at the operator frozen and ready to thaw and serve. 10