STORE SPOTLIGHT
A Convenient Concession Experience GetGo Café + Market opens its first-ever arena store, teaming up with the Pittsburgh Penguins By Danielle Romano
At a Glance GetGo Café + Market Size: 2,800 square feet Location: PPG Paints Arena, Pittsburgh Unique features: The first GetGo Café + Market inside an arena; fresh made-toorder and grab-and-go items, including signature burgers, chicken sandwiches, subs and craveworthy appetizers; a variety of soda, bottled water, beer and spiked seltzer options
AS TWO ICONIC Pittsburgh brands, Giant Eagle Inc. — the parent company of GetGo Café + Market convenience stores — and the Pittsburgh Penguins have been partners for many years. When the National Hockey League (NHL) team began thinking about reimagining the concession experience inside its PPG Paints Arena, exploring the idea of adding GetGo’s culinary-driven fresh food menu and convenient experience seemed a natural fit.
think of a better opportunity to bring fan favorites right to the fans!”
After 18 months of collaboration, GetGo opened its first-ever arena store. The GetGo Café + Market location inside PPG Paints Arena debuted on April 21, giving Penguins fans access to fresh made-toorder and grab-and-go items to fuel their cheers throughout the game.
“The Penguins team was amazing to work with; they have the same approach to innovation, and focus on an outstanding customer experience as we do at GetGo,” the retailer’s Chief of Staff Rug Phatek told Convenience Store News. “Our design and culinary teams worked closely with the Penguins team to replicate both the visual and culinary experience of a GetGo inside PPG Arena.”
“We have been partners and friends with the Pittsburgh Penguins for a number of years and we’re thrilled to bring together two iconic Pittsburgh brands to open our newest, one-of-a-kind GetGo experience in PPG Paints Arena,” Giant Eagle President and CEO Laura Karet said. “We provide high-quality, fresh, flavor-packed food and beverages. Convenience should never mean compromise and we couldn’t
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Located behind Section 116 on the FedEx Level of the arena, the 2,800-squarefoot store spans the combined spaces of three former concession stands. The store employs about a dozen employees, with a full kitchen and culinary staff ready to accommodate the hundreds of fans expected to come through the store on game days.
The fare available at the arena store includes many of GetGo’s signature items. Among them: • The retailer’s famous buffalo tenders; • Signature burgers, chicken sandwiches, and subs like the Buffaloaded
