TECHNOLOGY
Pumped-Up Connections The future of the fueling experience can be spelled m-o-b-i-l-e By Melissa Kress MUCH OF THE conversation about forecourt technology has centered on outdoor EMV compliance, and rightfully so. Now, with one year passed since the compliance deadline, some retailers are still working to get up to speed, but the conversation has also shifted to other innovations.
If retailers are investing in upgraded pumps, why not look for new solutions to bring along? One of the more compelling topics on the forecourt is mobile payments, according to Brad Bossert, director of sales and marketing at Bulloch
Technologies, an Ontario, Canada-based provider of petroleum point-of-sale (POS) systems. While there are still many customers happy to use credit cards to pay for fuel, Bossert believes the industry will see a rising number of mobile transactions at the pump.
Making the Case for Mobile Mobile is something that P97 Networks LLC, one of Bullock Technologies’ partners, knows well. Houston-based P97 provides secure, cloud-based mobile commerce, in-vehicle payments and digital marketing solutions to the convenience and fuel retailing industry. P97 CEO Don Frieden reports that the company’s mobile transactions have grown 6.8 percent since January 2020. “Consumers are interested in using mobile devices to find
74 Convenience Store News C S N E W S . c o m
74-80.Technology_CSN0622.indd 74
6/3/22 2:14 PM
