New Products

from CSN-0622

by ensembleiq

Trends in DEI&B

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1. White Claw Surf Variety Pack

White Claw Hard Seltzer introduces its first full-flavor offering from the brand. White Claw Surf features “a collision of flavors for sensational refreshment,” according to the maker. Available in a 12-can variety pack, White Claw Surf is being launched in four flavor combinations: Citrus Yuzu Smash, Tropical Pomelo Smash, Watermelon Lime Smash, and Wildberry Acai Smash. Each variety is crafted using White Claw’s BrewPure process, has a 5 percent ABV, contains 100 calories, and is gluten free. White Claw Surf beverages are available nationwide.

White Claw Hard Seltzer Chicago whiteclaw.com

2. Seagram’s Escapes Cocktails 3. Red Diamond Ready-to-Drink Teas

Driven by consumer interest in full-flavored cocktails without all the calories found in traditional mixed drinks, the Seagram’s Escapes brand unveils Seagram’s Escapes Cocktails, a new line of cocktail-inspired flavored malt beverages. The line includes four modern cocktail flavors: Pineapple Mule, with subtly spicy ginger notes; Strawberry Margarita, with a splash of lime; Grapefruit Paloma, featuring smooth and citrusy grapefruit and lime flavors; and Lemon Collins, bursting with lemon flavor. Available in variety 12-packs of 12-ounce slim cans, Seagram’s Escapes Cocktails are 100 calories per can and have a 5 percent ABV.

Seagram’s Escapes Rochester, N.Y. seagramsescapes.com

Red Diamond Coffee & Tea expands its beverage lineup with new 11-ounce bottles of ready-to-drink tea. The single-serve bottles come in three varieties: sweet, sugar-free with Splenda, and unsweet. With Red Diamond Readyto-Drink Teas, customers can enjoy high-quality tea that consistently delivers terrific color, body and a crisp, clean tea taste, according to the company. The products are made from simple ingredients: water, tea leaves, plus sugar or Splenda for the sweetened product. They are available nationwide in 40-count cases.

Red Diamond Coffee & Tea Birmingham, Ala. reddiamond bevservice.com

4. SaltMe! Potato Chips

MicroSalt Inc. announces that its SaltMe! Potato Chips are now available to foodservice operators. According to the company, this move is a major milestone in its mission to provide healthier, full-flavor potato chips that deliver 50 percent less sodium per serving to help people have better cardiovascular health. MicroSalt’s microscopic salt crystal technology enables consumers to lower their sodium intake without sacrificing flavor. SaltMe! Potato Chips come in two varieties: Original and BBQ. Each bag contains a 1-ounce serving. They are packed 24 to a case.

MicroSalt Inc. West Palm Beach, Fla. saltme.com

5. MiniMini Chicles Gum

Gerrit J. Verburg Co. expands its portfolio of nostalgic treats with MiniMini Chicles Gum. The whimsical chewing gum aims to transport consumers back to their childhood. Packaged in easy-to-tear, easy-to-pour pouches, MiniMini Chicles Gum is available in two varieties: fruit-flavored and sugar-free peppermint. The fruit-flavored gum comes in a 0.79-ounce pouch and features a medley of fruit flavors in bright colors. The sugar-free peppermint gum comes in a 0.58-ounce pouch and delivers a refreshing mint blast. Both varieties are gluten-free and contain no GMOs.

Gerrit J. Verburg Co. Fenton, Mich. gerritjverburg.com/pages/miniminichiclegum

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6. Labatt Blue Light Seltzer Tart

Labatt USA is bringing a new experience to hard seltzer drinking with the introduction of Labatt Blue Light Seltzer Tart, which mixes the tangy flavors of a fruited sour beer with the light drinkability of a summer seltzer. Variety packs are available featuring Tart Pineapple, Tart Passion Fruit, Tart Mango and Tart Guava varieties. Additionally, the fan-favorite Labatt Blue Light Seltzer variety pack is getting two new flavors: Watermelon Kiwi and Strawberry Guava. These portfolio updates align with consumer trends and relevant category data, meeting demand and filling white space across the beverage industry, according to the company.

Labatt USA Buffalo, N.Y. labattusa.com

7. Verte Absinthe Spirited Selzer

OLDKNOW Bev Co., a spirited seltzer distillery, released the first absinthebased spirited seltzer in the United States. Absinthe is an herbaceous elixir with a long tradition of lore, according to the company. Its new Verte Absinthe Spirited Selzer is made from a combination of clean and crisp mountain water, spirit, and fresh herbs. It has a lower ABV compared to other ready-to-drink beverages at 5 percent. Available nationwide, Verte Absinthe Spirited Selzer aims to bring “an old-world style of drinking to a new generation.”

OLDKNOW Bev Co. Rabun Gap, Ga. oldknowbevco.com

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8. Perk2o Caffeinated Spring Water

Advanced Beverage Inc. introduces Perk2o, an ultrapure caffeinated spring water. Designed to serve as an alternative to energy drinks, Perk2o is formulated to give consumers a boost of energy while they’re on the move. The spring water is triple filtered with a pH level of 7+, infused with electrolytes, and contains 100 milligrams of caffeine — equivalent to a cup of coffee. Packaged in 16.9-ounce bottles, Perk2o comes in three flavors: Mango, Black Cherry, and Lemon.

Advanced Beverage Inc. Union, N.J. perk2o.com

9. Buffalo Wing Seasoned Pistachio Kernels

Setton Farms, the nation’s second-largest pistachio grower and processor, is expanding its selection of premium seasoned pistachio kernels with the launch of a new variety. Inspired by the Setton family’s favorite Buffalo Wing recipe, the new Buffalo Wing Seasoned Pistachio Kernels feature shelled pistachios seasoned with a blend of spicy cayenne pepper, bold paprika, and a dash of vinegar. The Buffalo Wing variety joins Setton Farms’ established line of 5-ounce premium seasoned pistachio kernels in standup, resealable bags.

Setton Farms Terra Bella, Calif. settonfarms.com

10. Southern Recipe Small Batch Refresh

Southern Recipe Small Batch unveiled new packaging for its handcrafted small-batch pork rinds. The brand’s full lineup underwent this refresh. Packaging elements were lightened with brighter, bolder colors and clear flavor cues highlighting key product features added. The update also includes a refreshed logo, and an enhanced website and social presence. The refresh aims to speak to a more feminine aesthetic due to pork rinds being historically purchased by men, according to the company. The nationwide launch is being accompanied by an integrated campaign.