INDUSTRY NEWS
Sally Hansen Debuts ‘Cruella’-Inspired Collection
3M Intros Nexcare Duo to Offer Strong Hold, Easy Removal 3M’s Nexcare brand is rolling out a new bandage line meant to offer a pain-free removal process. Nexcare Duo uses a silicone adhesive to allow for lasting hold while also making it easy to take off. The company noted that a survey it commissioned from Atomik Research in March found that painful bandage removal plays a factor in how people care for minor injuries at home. Roughly 1 in 3 respondents said they avoid wearing bandages to forego the pain of removing them, and more than half of parents surveyed said they are willing to leave a child’s bandage on longer than necessary because of the child’s fear of removal. The silicone adhesive was developed by 3M’s science and medical technology experts to offer 360-degree wound protection and nonslip hold in a bandage that also features flexible, water-resistant fabric that holds up to handwashing. Nexcare Duo launched with an ad campaign in early April, with plans for spots to appear on Discovery Digital and NBC affiliate stations during the 2021 Olympics from July 23 through Aug. 8, including the opening and closing ceremonies. The Nexcare Duo bandages are offered in a 20-count box of assorted bandages, a “ready for anything” 40-count pack of assorted bandages, an eight-count box of knee and elbow bandages, and an assorted 100-count box. They retail between $5 and $10 at Target, Walgreens and CVS Pharmacy, as well as on Amazon.com.
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Sally Hansen’s Miracle Gel line of nail polishes is putting a twisted spin on its products through a partnership with the highly anticipated “Cruella” movie from Disney. “We are thrilled to collaborate on a collection supporting Disney’s “Cruella,” an ultra-exciting live-action film exploring the untold origins of Disney’s most notoriously fashionable villain,” said Celia Tombalakian, vice president of global marketing at Sally Hansen. The Sally Hansen Miracle Gel and Disney’s “Cruella” Collection consists of 13 limited-edition shades that range from crème and shimmer to glitter finishes. Shades include: • Get Mod, a rich crème white shade; • Red Eye, a bright red shade; • The Devil Is In The Details, a glitter black-and-white shade that channels Cruella’s signature tresses; • Onyx-pected, a pitch-black shade; • Iconic Darling!, a pearlized silver shade that is laced with pink; • TuTu The Ballet, a pearl-crème pink color; • Greyfitti, a dove gray crème shade; • Luck & Glory, a navy-meets-white, metallic cornflower blue color; • Fame & Fortune, an orchid metallic shade; • Pretty In Punk, a purply rainbow glitter shade; • Tipsy Gypsy, a carnation pink color; • No To Conformity, a multi-glitter shade; and • Tidal Wave, a royal blue crème color. The Sally Hansen Miracle Gel and Disney’s “Cruella” Collection is available on Ulta.com for $9.99
May 2021 DRUGSTORENEWS.COM
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