6 minute read
Industry News
from DSN-0521
by ensembleiq
3M Intros Nexcare Duo to Offer Strong Hold, Easy Removal
3M’s Nexcare brand is rolling out a new bandage line meant to offer a pain-free removal process. Nexcare Duo uses a silicone adhesive to allow for lasting hold while also making it easy to take off.
The company noted that a survey it commissioned from Atomik Research in March found that painful bandage removal plays a factor in how people care for minor injuries at home. Roughly 1 in 3 respondents said they avoid wearing bandages to forego the pain of removing them, and more than half of parents surveyed said they are willing to leave a child’s bandage on longer than necessary because of the child’s fear of removal.
The silicone adhesive was developed by 3M’s science and medical technology experts to offer 360-degree wound protection and nonslip hold in a bandage that also features flexible, water-resistant fabric that holds up to handwashing.
Nexcare Duo launched with an ad campaign in early April, with plans for spots to appear on Discovery Digital and NBC affiliate stations during the 2021 Olympics from July 23 through Aug. 8, including the opening and closing ceremonies.
The Nexcare Duo bandages are offered in a 20-count box of assorted bandages, a “ready for anything” 40-count pack of assorted bandages, an eight-count box of knee and elbow bandages, and an assorted 100-count box. They retail between $5 and $10 at Target, Walgreens and CVS Pharmacy, as well as on Amazon.com.
Sally Hansen Debuts ‘Cruella’-Inspired Collection
Sally Hansen’s Miracle Gel line of nail polishes is putting a twisted spin on its products through a partnership with the highly anticipated “Cruella” movie from Disney.
“We are thrilled to collaborate on a collection supporting Disney’s “Cruella,” an ultra-exciting live-action film exploring the untold origins of Disney’s most notoriously fashionable villain,” said Celia Tombalakian, vice president of global marketing at Sally Hansen.
The Sally Hansen Miracle Gel and Disney’s “Cruella” Collection consists of 13 limited-edition shades that range from crème and shimmer to glitter finishes.
Shades include: • Get Mod, a rich crème white shade; • Red Eye, a bright red shade; • The Devil Is In The Details, a glitter black-and-white shade that channels Cruella’s signature tresses; • Onyx-pected, a pitch-black shade; • Iconic Darling!, a pearlized silver shade that is laced with pink; • TuTu The Ballet, a pearl-crème pink color; • Greyfitti, a dove gray crème shade; • Luck & Glory, a navy-meets-white, metallic cornflower blue color; • Fame & Fortune, an orchid metallic shade; • Pretty In Punk, a purply rainbow glitter shade; • Tipsy Gypsy, a carnation pink color; • No To Conformity, a multi-glitter shade; and • Tidal Wave, a royal blue crème color.
The Sally Hansen Miracle Gel and Disney’s “Cruella” Collection is available on Ulta.com for $9.99
Dr. Scholl’s Launches Freeze Away Max, Offering Direct Freezing of Warts
The latest product from Dr. Scholl’s aims to make wart removal easier. The company launched Dr. Scholl’s Freeze Away Max Wart Remover, which it said is the first OTC wart remover to offer direct freeze technology, spraying a precise dosage of cooling agent directly onto the wart.
The most current wart-removal products on the market employ an indirect freezing approach, in which a cooling agent is used to freeze an applicator that is then applied to the wart, according to the company. With Freeze Away Max, the product uses Pronova Labs’ AeroFocus precision-spray technology, which delivers a targeted low volume of freezing agent directly to the wart. The company said it can be used on people as young as 4 years old.
Dr. Scholl’s Freeze Away Max Wart Remover is sold in a box with a ready-to-use applicator, which can provide 10 applications, along with 10 protective patches. The product carries a suggested retail price of $17.99.
Jack Black Targets Men’s Acne-Related Skin Concerns
Jack Black is expanding its offerings by entering the acne space.
New from the Dallas-based company is the ProSeries Acne Remedy line, which is specially formulated to offer men of all ages a solution to their breakouts and other acne-related concerns.
Featuring acne-fighting and moisturizing ingredients, the line aims to prevent acne without overdrying the skin, the company said.
The collection includes: • Acne Remedy Balancing Foam Cleanser, a sulfate-free foaming cleanser containing antioxidants that aim to penetrate pores to help control acne blemishes and blackheads. It features .5% salicylic acid, turmeric root extract, lactic acid, aloe vera, an oil-free foam and bisabolol to exfoliate and soothe skin; • Acne Remedy Overnight Repair Moisturizer, an oil-free moisturizer with adaptogen-rich ingredients to clear current breakouts and prevent future ones. It contains a proprietary blend of AHA, BHA and plant-based acids to exfoliate dead skin, smoothe, balance and refine skin texture to improve brightness and clarity; and • Acne Remedy Clearing Spot Treatment, a 10% sulfur formulation meant to help clear blemishes and blackheads while also allowing skin to heal in the process. Designed as a gentle treatment, it also absorbs excess oil, eliminates acne-causing bacteria and soothes the skin.
Jack Black’s Acne Remedy Set can be found online at GetJackBlack.com and at various retailers.
ECRM this summer will try to overhaul the way that CPG products get discovered. The Cleveland-based company’s 2021 Global Market: Food & Beverage program — slated for June 28 through July 2 — will offer an immersive product discovery experience on an international scale.
“The scale and magnitude of the 2021 Global Market: Food & Beverage can’t be overstated,” said Greg Farrar, CEO of ECRM. “We are utilizing best-of-breed technology, built specifically for retail and CPG, to provide participants an unmatched global marketplace experience that will define the future of how retailers and brands connect.”
The program will enable virtual meetings on a proprietary platform that will allow brands to showcase relevant products to buyers from retailers of all sizes and locations. Both ECRM Connect and discovery platform RangeMe will play central roles in making the program happen.
“ECRM’s innovative and market leading platforms have helped Wakefern drive effective and efficient product discovery and business solutions that meet the needs of our customers,” said Wil Magistrelli, director of wholesale/international sales at Wakefern Food. “We look forward to ECRM’s 2021 Global Market: Food & Beverage showcase to connect with suppliers and stay on trend with the latest in retail.”
Product discovery begins May 17 for registrants and runs through June 21. This time will allow buyers to find relevant products and choose brands that they want to meet with virtually. Meetings begin the following week.
In addition to the product discovery component, ECRM said that the program also will feature a dynamic content lineup, including a fireside chat with entrepreneur and author Gary Vaynerchuk. Additional content — including daily keynotes, insights and interactive workshops — will run throughout the weeks.
Registration runs through June 7. To register or learn more, visit leads.marketgate. com/globalmarket-foodbeverage.
Reese’s Adds Peanut Crunchy Bars
There’s a new sweet, permanent addition to the Reese’s family.
Hershey, the brand’s parent company, announced the launch of the Reese’s Peanut Crunchy Bar.
Featuring the classic peanut butter and chocolate combination the brand has become synonymous for, the bar also features peanuts and a peanut butter crème for an extra crunch and creamy taste, the company said.
News of this launch comes on the heels of the brand rolling out a peanut butter cup sans chocolate.
Reese’s Peanut Crunchy Bar is available in a 3.2-oz. king size that retails for $1.89.
