CONSUMABLES: BEVERAGES
A Toast to Good Health Quality, simple ingredients continue to lead the drive with new beverage products By Carol Radice
During the past two years, after consumers reconnected with their health, and it left many wondering if this renewed interest in living “one’s best life” would extend beyond quarantine. Halfway into 2022, the answer seems to be a resounding “yes.” In a recently published “State of the Industry” report, New York City-based Beverage Marketing noted that the U.S. beverage market has quickly rebounded after a period of relatively soft performance, largely a byproduct of the pandemic. Among other things, the report found that carbonated soft drinks returned to growth after several years of decline. It also found that bottled water hit a milestone by becoming the largest beverage category in the United States. By most indicators, interest in functional and healthy beverages remains high as consumers continue to seek out sustainable, cleaner, healthier and more socially responsible options. CBD-infused drinks, functional waters, bubble teas, organic beverages and fermented drinks are all poised to see substantial growth for the next several years. On a broader basis, energy drinks, sports drinks and ready-to-drink coffees are some of the products positioned to see the largest growth. Within RTD coffee, the demand for low sugar and sugar-free alternatives, coupled with a host of innovative new products, are two of the biggest factors behind this growth. Another rising star in the beverage category is tea. Nitro offerings, cold brews and plant-based milk blends are attracting new consumers to the cold-tea category. At the same time, growth is also being seen in bottled herbal teas, driven by the
Body IQ
Body Intelligence has introduced Harmony and Euphoria, two lines of sparkling waters. The low calorie functional beverages feature blended antioxidants, minerals, adaptogens, biopolymers and vitamins for wellness, immunity support, refreshment and hydration. Both Harmony and Euphoria are free of artificial flavors, colors and preservatives and are packaged in 12-oz. cans.
Bottled water hit a milestone by becoming the largest beverage category in the United States. Source: “State of the Industry” report, Beverage Marketing
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Chiki Chiki Boom Boom
Chiki Chiki Boom Boom is a plant-based fruit punch, made from herbs, flowers and alkaline water from Ecuador. This ancient recipe was recently brought to the United States for the first time. Sold in 16-oz. glass bottles, the beverages are fair trade, non-GMO, natural and USDA organic certified with only 3 g of sugar, zero fat and 20 calories. Chiki beverages are said to offer immunity, anti-inflammatory and gut health protection. It comes in Classic Punch & Lemon, Mango & Passion Fruit, Apple & Pear and Strawberry & Lemon flavors.
June 2022 DRUGSTORENEWS.COM
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5/30/22 11:02 PM
