REX AWARDS 2022: BEAUTY
Sheer Beauty Who are the standout brands in this growing category? By Gisselle Gaitan
The beauty category is one of the most innovative spaces that continues to attract consumers. Whether shoppers are on the hunt for new skin care products, cosmetics, personal care/grooming items or products that have gone viral on social media, there’s something out there for everyone. Drug Store News is recognizing some of the most notable names in the beauty and personal care space that are continuing to innovate and change the category in various ways. Without much further ado, here are this year’s Retail Excellence Awards — Beauty.
Urban Hydration Known for its clean and plant-based skin, hair, and bath and body products, Urban Hydration began as a natural sugar scrub brand with a charitable arm. The certified women- and minorityowned company, co-founded by Psyche Terry, donates 1 gallon of water to a community without access. The company also formulated an aloe glycerin bar soap that is designed to help conserve water. This year, the brand is working to launch a collection of products focused on scalp care and “backne” care to round out its
head-to-toe personal care offerings that are powerful yet gentle for every hair, skin and body. It also debuted products with an array of fragrances including mango, lime, peach, papaya and vanilla.
TruSkin Offering a wide range of affordable, clean skin care products that help nourish, TruSkin’s portfolio of products includes cleansers, toners, moisturizers, serums and eye creams. In 2021, the brand added a Vitamin C Night Cream, as well as expanded online and in-store locations.
DRUGSTORENEWS.COM June 2022
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