PROTECT HYDRATE AND RESTORE SKIN BARRIER THE

Blending zinc oxide with chemical sun filters, CeraVe Hydrating Sheer Sunscreen’s hybrid formula provides the protective benefits of a mineral sunscreen with the cosmetic elegance of a chemical sunscreen.

• Mineral and chemical sun filters help reflect and absorb harmful UVA and UVB rays

• Suitable for sensitive skin

• Ceramides 1, 3, & 6-II help restore and maintain the skin’s natural protective barrier

• Water resistant for 80 minutes

• MVE® technology continually releases moisturizing ingredients for 24-hour hydration

Recommend An Effective Suncare Regimen

building blocks for skin care launches.

The top ingredients by search included glycolic acid, tretinoin, snail mucin, rice, hyaluronic acid, niacinamide, chebula, ceramide, polypeptide and argireline. The fastest growing year-over-year ingredients people searched for were celery, chebula, polypeptide, snail mucin, buttermilk, copper peptide, polyglutamic acid, caramel flavor, watermelon and sake.

Ingredient stories were center stage during the recent NYSCC Suppliers’ Day exhibition in New York City. Because some people are sensitive to retinol, several suppliers presented natural bakuchiol as an alternative. Vegan collagen was also a hot topic as a replacement for the commonly used bovine options.

Evergreen Ingredients are Still Safe Bets

Keeping an eye on future ingredients, brand marketers said they also see consumers returning to the tried and true.

“The buzziest ingredients in skin care right now happen to be the same ingredients we’ve been famous for over 10 years—pure shea butter, raw cocoa butter, natural coconut oil and cold-pressed castor oil,” said Chris Lopez, marketing director for Okay Pure Naturals. The brand has incorporated these desired ingredients in products for the entire body.

Although emerging ingredients lure shoppers, Lopez called salicylic acids and niacinamides “timeless” favorites. “The mechanism behind how they work is so effective they simply cannot be beat at the moment... and they’re ingredients backed by clinical studies,” he said. “That’s why we see these ingredients at the forefront of most innovative skin care products—even now in 2023.”

Okay Pure Naturals offers a variety of skin care products with both salicylic acid and niacinamides, he said.

Consumers are more aware of ingredients’ effects on their bodies, he added. “We see a shift away from beeswax, which highlights a shift toward cleaner, healthier and more sustainable beauty products overall.” That is exemplified by labeling that reflects what products are “free of” or “packed with,” Lopez said.

While “BeautyTok” creates viral sensations, consumers also get product advice from professionals, including beauty consultants and dermatologists. The latter raised awareness about the importance of a healthy skin barrier. That has been one of the catalysts for the meteoric rise in sales of CeraVe—the market leader in almost all skin care segments.

“Choosing ingredients that help care for the skin barrier is essential for having healthy skin,” said Jasteena Gill, vice president of marketing at CeraVe. ”CeraVe products are developed with dermatologists to ensure all formulations have gentle, safe and efficacious ingredients, and one of those key ingredients is ceramides.”

David Horwitz, vice president of retail sales for Pura D’Or, just launched a new product formulated with tea tree, chamomile and lavender oil. Long-term and repeat usage trumps just hopping on a viral trend.

“It’s important to note that Pura D’Or doesn’t focus on the hottest ingredients per se but the most efficacious in the highest concentration available,” he said. “Our castor oil, rosehips oil and argan oil are single-ingredient skin care products that stand the test of time because they are not fads.”

“Our oils are USDA certified organic while many other oils are not,” Horwitz explained. ”Our vitamin E oil—also USDA certified organic—contains 70,000 IUs [individual units] of vitamin E while others often have 35,000 or fewer IUs of vitamin E.”

“Pura D’Or is driven by tried-and-true ingredients that have stood the test of time and have performed well for consumers over the years,” Horwitz continued. “We always see a resurgence in interest in oils and that’s when we welcome new customers to our brand who, in turn, become loyal clients.” dsn

No7 Future Renew

After a successful rollout in the U.K., No7 & Future Renew debuted in Walgreens in late May. No7 Future Renew has a “super peptide” blend that is designed to biohack the skin’s natural repair process, signaling renewal of more than 50 key proteins in skin cells.

Pura D’Or Awakening Body Wash

Pura D’Or’s Awakening Body Wash features a mixture of aloe vera, tea tree, chamomile oil and lavender oil.

Pipette Baby Lotion, Shampoo + Body Wash and SPF 50 Mineral Sunscreen

CVS just added the Pipette baby and sun collection. The range is clinically shown to moisturize skin. The shampoo + body wash is made with sugarcane-derived squalane.

Okay Naturals Miami Beach

Skin Care Collection

A sunscreen and body lotion are part of Okay’s newly released Miami Beach Collection. Featuring evergreen ingredients such as coconut, vitamin E and jojoba oil, the products also use salicylic acid and niacinamides—two highly desirable ingredients based on Spate consumer research.