CBD News

CbdMD Rolls Out CBD-Infused Drink Mixes Medterra Names Reeder New CEO

CbdMD is adding drink mixes to the company’s line of products. Sold in four flavors, the drink mixes contain 25 mg of CBD per packet, as well as added vitamin C.

The sugar- and caffeine-free drink mixes use cbdMD’s nano-encapsulated technology to enable fast, water-soluble absorption of CBD, enabling users to feel the benefits sooner, according to the company.

“We’re constantly looking for new ways to innovate within the CBD industry and offer a variety of product solutions for our customers,” said Martin Sumichrast, cbdMD chairman and co-CEO. “This new line of drink mixes makes adding CBD to a daily routine even easier, giving people the options they want to make the right decisions for a healthy lifestyle. And, we look forward to debuting even more exciting and innovative products this fall.”

The cbdMD drink mixes, available in strawberry kiwi, lemonade, peach and fruit punch flavors, are designed to be easily mixed into any beverage. They are sold in 10-count boxes that carry a suggested retail price of $24.99. CBD brand Medterra has a new executive at its helm. The Irvine, Calif.-based company has named Gregory Reeder CEO, succeeding founder Jay Hartenbach, who will move into the role of chief innovation officer and remain chairman of Medterra’s board.

Reeder moves into the role from his position as managing director of Medterra International, which he held since February 2021. He brings to the role extensive CPG experience, including time spent leading Pfizer’s $18 billion global wellness business. Other roles at Pfizer include general manager of Pfizer Canada Consumer Healthcare and country manager of Pfizer Romania. His career started at Procter & Gamble in product development and brand management.

“Throughout his career, Greg has found continual success in accelerating the growth of both well recognized and newer brands. That experience is going to be critical to our efforts to expand as a company,” Hartenbach said. “Greg’s success has only continued as he completely reshaped Medterra’s international business. It was clear very early on that all of Medterra would benefit from this level of leadership.”

At the helm of Medterra, Reeder will be charged with spearheading the company’s growth into the larger wellness category while also continuing the company’s push for the mainstream adoption of CBD.

Charlotte’s Web Adds to its Gummy Line

Charlotte’s Web is growing its assortment of CBD gummies. The Denver-based company has rolled out Daily Wellness, THC-Free and Immunity gummies online and will be shipping the products to its 14,000 retail partners in October. “As America’s No. 1 hemp CBD gummy brand, gummies provide a convenient and flexible CBD delivery format for consumers and represent one of the fastest-growing hemp wellness product categories in the industry,” said Charlotte’s Web CEO Deanie Elsner, citing data from the Brightfield Group.

The Daily Wellness gummy contains full-spectrum hemp extract in a raspberry lime flavor and is sold in strengths of 15 mg per gummy for $44.99 and 25 mg per gummy for $69.99. The THC-Free gummies also contain broad-spectrum hemp extract with .01% or less THC and also are sold in 15- and 25-mg-per-gummy strengths for $44.99 and $69.99, respectively. The Immunity Gummy contains full-spectrum hemp extract, alongside 90 mg of vitamin C from organic acerola extract and ascorbic acid, as well as 20 micrograms of vegan vitamin D3 and 70 mg of organic astragalus root for immune support. The Immunity gummies contain 10 mg of CBD per serving and are sold in lemon berry flavor for $44.99.

“After launching in 2019, Charlotte’s Web Gummies continue to receive overwhelmingly positive feedback from consumers,” Elsner said. “Our varieties are uniquely formulated, and some contain functional herbs, vitamins and botanical supplements that work together to support targeted wellness goals.”

Elixinol Debuts Pet Collection

With interest in CBD-based pet products growing, Elixinol is rolling out its first collection of pet products with two chews and a tincture designed for dogs.

“Our mission has always been to improve the quality of people’s lives through the power of natural, science-backed products created with integrity,” said Rob Hasselman, Elixinol president of the Americas. “We are so proud to extend that opportunity to our furry family members. We all want to see our dogs happy, healthy and active, and now our loyal customers can turn to the Elixinol brand to help support that.”

Elixinol’s Everyday Dog Drops feature a natural bacon flavor in a formulation that blends broad-spectrum hemp extract with MCT coconut oil. Each bottle of the tincture contains 500 mg of CBD.

Among the chews are the Calm Dog Chew and the Active Mobility Dog Chew. The peanut butter liver-flavored Calm Dog Chew, formulated to promote calm and relaxation among adult dogs, offers 5 mg of CBD, 50 mg of ashwagandha, 25 mg of chamomile, 50 mg of L-theanine and 25 mg of lemon balm per chew. The Active Mobility Dog Chew features a peanut butter cheddar flavor and contains 5 mg of CBD per chew, alongside 225 mg of turmeric powder and 250 mg of Anivestin, a natural joint care ingredient meant to help joint discomfort and improve mobility among aging dogs.