CBD NEWS
Medterra Names Reeder New CEO
CbdMD Rolls Out CBD-Infused Drink Mixes CbdMD is adding drink mixes to the company’s line of products. Sold in four flavors, the drink mixes contain 25 mg of CBD per packet, as well as added vitamin C. The sugar- and caffeine-free drink mixes use cbdMD’s nano-encapsulated technology to enable fast, water-soluble absorption of CBD, enabling users to feel the benefits sooner, according to the company. “We’re constantly looking for new ways to innovate within the CBD industry and offer a variety of product solutions for our customers,” said Martin Sumichrast, cbdMD chairman and co-CEO. “This new line of drink mixes makes adding CBD to a daily routine even easier, giving people the options they want to make the right decisions for a healthy lifestyle. And, we look forward to debuting even more exciting and innovative products this fall.” The cbdMD drink mixes, available in strawberry kiwi, lemonade, peach and fruit punch flavors, are designed to be easily mixed into any beverage. They are sold in 10-count boxes that carry a suggested retail price of $24.99.
34
CBD brand Medterra has a new executive at its helm. The Irvine, Calif.-based company has named Gregory Reeder CEO, succeeding founder Jay Hartenbach, who will move into the role of chief innovation officer and remain chairman of Medterra’s board. Reeder moves into the role from his position as managing director of Medterra International, which he held since February 2021. He brings to the role extensive CPG experience, including time spent leading Pfizer’s $18 billion global wellness business. Other roles at Pfizer include general manager of Pfizer Canada Consumer Healthcare and country manager of Pfizer Romania. His career started at Procter & Gamble in product development and brand management. “Throughout his career, Greg has found continual success in accelerating the growth of both well recognized and newer brands. That experience is going to be critical to our efforts to expand as a company,” Hartenbach said. “Greg’s success has only continued as he completely reshaped Medterra’s international business. It was clear very early on that all of Medterra would benefit from this level of leadership.” At the helm of Medterra, Reeder will be charged with spearheading the company’s growth into the larger wellness category while also continuing the company’s push for the mainstream adoption of CBD.
October 2021 DRUGSTORENEWS.COM
034-036_DSN_CBDNews_1021_v1_NM_DS_MM.indd 34
10/8/21 11:27 AM
