11 minute read
Industry News
from DSN-1021
by ensembleiq
Hershey’s Gets in the Holiday Spirit with New Treats
Hershey’s is previewing several of its holiday-themed products well ahead of the season. For this year’s seasonal treats, the company said it drew inspiration from classic holiday sweets and transformed them into candies from its iconic brands, including Reese’s and Kit Kat.
“The holidays are a time to create new special memories, so we wanted to make sure your season is sweet in a big way with your favorite flavors, fun holiday shapes and new ways to enjoy the treats and tastes you love,” said Melissa Blette, senior associate brand manager of the Hershey holiday team.
Available for a limited time, new Reese’s launches include: • Peanut Brittle Flavored Cups, a peanut brittle-flavored crème wrapped around crunchy peanut butter; • Snack Size Trees Giant Gift Box, a 15-in. gift box filled with snack-sized trees; • Snack Size Trees 4-Pack, a pack of four snack-sized treats; and • Peanut Butter Cups Yardstick, a super-sized pack that contains 18 full-sized Reese’s Peanut Butter Cup packs.
New innovations from Hershey’s include: • Kisses Milk Chocolates with Grinch Foils, featuring 10 different candy foils, each with the Grinch’s signature smirk and his pup Max; • Kisses Milk Chocolates with Grinch Foils Cane, containing Hershey’s Kisses with various Grinch foils; and • Sugar Cookie Flavored Bar, showcasing sugar cookie-flavored white crème and cookie pieces.
Kit Kat’s holiday exclusive is Gingerbread Cookie Flavored Miniatures, which contain its classic crispy wafers combined with gingerbread-flavored crème.
York Peppermint Pattie is rolling out Peppermint Pattie Snowflakes, which feature snowflake-shaped treats wrapped in dark chocolate.
While the Whoppers brand is debuting its Snowballs Theater Box, which has malted milk balls wrapped in a vanilla-flavored crème.
Sundown Kids Features ImmuneSupport Products
The Bountiful Company’s Sundown brand is growing its immunity offerings for children with its latest products — Sundown Kids Vitamin C Gummies and Sundown Kids Vitamin D3 Gummies.
The company said the new gummies respond to growing demand for immunesupport offerings from consumers. A MarketPlace survey from August 2020 found that immune health is a key reason people purchase supplements, with 54% focused on vitamin D and 53% focused on vitamin C.
“Proactive care and wellness for adults and kids is at an all-time high. And as parents ourselves, we understand how important it is to keep our little ones healthy,” said Aileen Stocks, president of wellness brands at The Bountiful Company. “We’re focused on creating new ways for people to live healthier lives and make the most of each and every day — no matter how old — and this launch showcases our commitment to children. It marries immune health with clean vitamins — only the best for youngsters.”
The orange-flavored vitamin C gummies are formulated to help maintain strong joints, gums and heart health, while the D3 gummies target immune health and strong bones and teeth.
Sundown Kids’ immunity products are available at CVS Pharmacy nationwide, as well as on Amazon.com.
Cetaphil Revamps Formulas, Product Packaging
Cetaphil is upping its commitment to caring for sensitive skin by updating its formulas.
The Fort Worth, Texas-based skin care brand announced new and improved product formulations that advance the science behind them, with such dermatologist-backed ingredients as niacinamide, panthenol and glycerin to improve the overall resilience of skin, the company said.
“In order to meet the needs of today’s consumer while also delivering on our commitment to innovation, we made the decision to upgrade some of our original products, most of which haven’t changed since they were first brought to market,” said June Risser, vice president and general manager of consumer business at Galderma. “It’s important that we are not only meeting — but exceeding — the current standards that our consumers expect from a sensitive skin care brand, and we believe our new and improved formulas will allow us to do just that.”
Reformulated products include Gentle Skin Cleanser, Daily Facial Cleanser, Moisturizing Cream, Moisturizing Lotion and Advanced Relief Lotion, which now feature a cleanser formula to cater to sensitive skin.
In addition, the products contain a proprietary blend of hydrating and skin-strengthening ingredients that look to defend against five signs of skin sensitivity, including irritation, roughness, tightness, dryness and a weakened skin barrier, the company said.
To accompany these new formulations, Cetaphil also is unveiling a new look for its products, which consists of an updated logo and sleeker, modern packaging that features color coding for specified skin types.
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CosPro Agency Rebrands as CosProXM
CosPro Agency, which is part of the CosPro Marketing family, announced its rebrand as CosProXM and the expansion of its services to include live market and brand activations, the company said.
The organization will also now be led by Dan Reyes, a 20-year veteran in market activation.
“I am thrilled to join CosPro Marketing with all their inhouse abilities. They have a ton more tools than larger activation agencies, who outsource most of their labor and creative services,” Reyes said. “I love being in experiential marketing because the results are powerfully obvious. After a live activation, 98% of consumers are more likely to make a purchase as well as capture and share content of these events on social media — all helping build brand loyalty and brand recognition.”
The agency will continue to provide in-store shopper events and target marketing sampling programs, as well as expand its services to now offer pop-up stores, mobile [experimental] tours, sports and entertainment product placement, and culinary and beverage events, the company said.
“This expansion makes great sense when you consider the depth and breadth of our capabilities. Besides being a leader in product sampling, we have 8,000 brand ambassadors nationwide, plus a dedicated in-house creative and fulfillment team,” said CosPro Marketing CEO Joann Marks. “These assets allow us to provide quicker turnaround and more attention to detail, resulting in more value and higher ROI for a client’s marketing budget.”
Red Bull is embracing a new flavor with its latest limited edition seasonal offering, Winter Edition Pomegranate.
The Santa Monica, Calif.-based company’s new beverage, which features notes of pomegranate, sour cherry and red berries, was made to be enjoyed on its own or mixed into a mocktail.
The energy drink includes caffeine, B-group vitamins, sugars and taurine.
Available in 8.4-fl.-oz. and 12-fl.-oz. crimson-colored cans, Red Bull Winter Edition Pomegranate is now available at select retailers, including 7-Eleven.
Red Bull will expand the beverage’s distribution to additional retailers, beginning Nov. 4, for a limited time.
Scynexis Releases Brexafemme
Scynexis is introducing Brexafemme (ibrexafungerp tablets), the first and only oral non-azole prescription medication approved by the Food and Drug Administration to treat vulvovaginal candidiasis, commonly referred to as vaginal yeast infection.
“It’s incredibly exciting for all of us at Scynexis to bring this innovative antifungal treatment to the millions of women across the country who suffer from yeast infections,” said Marco Taglietti, president and CEO of Scynexis. “This approval is just the first step to potentially building a wide-ranging ibrexafungerp antifungal franchise in multiple indications for broad patient community infections and in the hospital setting for life-threatening invasive fungal infections.”
Brexafemme, a one-day oral medication — two pills taken in the morning and two in the evening — is the first new antifungal class in more than 20 years, the company said.
“Despite the fact that vaginal yeast infections are extremely common with about 3 out of 4 women experiencing them at least once in their life, until now there had been limited advancement in this area of women’s health for decades,” said Christine Coyne, Scynexis chief commercial officer. “Brexafemme is a truly new, first-in-class fungicidal triterpenoid antifungal, designed to kill the yeast causing the infection, including azole-resistant strains.”
Hallmark is highlighting the importance of character traits like kindness, courage, community and being true to oneself with a new assortment of greeting cards.
The Little World Changers line from the Kansas City, Mo.-based company aims to help children understand big issues on a personal level and encourage them to also share kindness and support with others. The collection includes standard-sized cards, mini-cards and a 24-piece mini-card tin.
“For the past 110 years, Hallmark has helped people put more care in the world, and we believe it’s important to teach the current and next generation of Little World Changers about what really matters — kindness,” said Lindsey Roy, chief marketing officer of Hallmark. “We hope this new collection inspires people to slow down and thank kids for their acts of kindness, while showing them how much of a positive impact their actions have on themselves and the recipient.”
As part of the launch, Hallmark will give away 1 million cards from the new line, which can be requested online for free.
In addition, the brand is releasing the Little World Changers Kindness Jar: 52 Ways to Share Kindness, which contains 52 printed notes with suggestions for ways to share kindness and care, and The Power of Being You Book with Medal.
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Chike, Hydrant Top Buyers’ Picks at ECRM VMS Program
Chike Nutrition won the Drug Store News/ECRM Buyers’ Choice Award for its Vanilla Iced Coffee at ECRM’s Vitamin, Weight Management & Sports Nutrition Program held in September. Hydrant was a finalist for its Hydration Mix + Caffeine.
Chike Nutrition, based in Abilene, Texas crafts functional, “better-for-you” products meant to improve health and wellness. It aims to prove that consumers don’t have to sacrifice great taste when seeking to make healthier nutritional choices.
The company’s Protein Iced Coffee is low in calories, gluten-free, and has no artificial flavors or colors. Each serving contains 20 g of non-GMO whey protein, two shots of real espresso coffee (150 mg caffeine) and 1 g of sugar. Its vanilla flavor was made to be a healthy twist on a classic espresso drink.
Hydrant’s products use the power of hydration as a functional foundation and include additional ingredients like caffeine or vitamins to supercharge wellness routines. Each product is designed to hydrate you faster than water alone, the company said.
Its Energy product is a precise blend of balanced electrolytes, 100 mg of caffeine from green tea and 200 mg of L-theanine for smooth, jitter-free energy. It’s made with real fruit juice powder and contains no synthetic colors, artificial sweeteners or stevia.
One Brands gets warm and cozy ahead of the winter season with the launch of its latest limited-edition seasonal flavor — marshmallow hot cocoa bar.
Made with gluten-free ingredients, the bar features 20 g of protein, 1 g of sugar per serving, and a smooth and creamy texture with notes of cocoa, the company said.
“We wanted to create another flavor like our seasonal (and extremely popular) pumpkin pie bar that people could really cozy up to during the holidays — and our marshmallow hot cocoa bar has that same seasonal magic,” said Eric Clawson, One Brand chief operating officer. “This new limited variety delivers on the indulgent flavors of your favorite holiday drink, hot cocoa with marshmallows, but is guilt-free and convenient for any time of day.”
One Brand’s marshmallow hot cocoa bars are available for a limited time at such retailers as Publix, Kroger, The Vitamin Shoppe and Wegmans.
