INDUSTRY NEWS
Sundown Kids Features ImmuneSupport Products
Hershey’s Gets in the Holiday Spirit with New Treats Hershey’s is previewing several of its holiday-themed products well ahead of the season. For this year’s seasonal treats, the company said it drew inspiration from classic holiday sweets and transformed them into candies from its iconic brands, including Reese’s and Kit Kat. “The holidays are a time to create new special memories, so we wanted to make sure your season is sweet in a big way with your favorite flavors, fun holiday shapes and new ways to enjoy the treats and tastes you love,” said Melissa Blette, senior associate brand manager of the Hershey holiday team. Available for a limited time, new Reese’s launches include: • Peanut Brittle Flavored Cups, a peanut brittle-flavored crème wrapped around crunchy peanut butter; • Snack Size Trees Giant Gift Box, a 15-in. gift box filled with snack-sized trees; • Snack Size Trees 4-Pack, a pack of four snack-sized treats; and • Peanut Butter Cups Yardstick, a super-sized pack that contains 18 full-sized Reese’s Peanut Butter Cup packs. New innovations from Hershey’s include: • Kisses Milk Chocolates with Grinch Foils, featuring 10 different candy foils, each with the Grinch’s signature smirk and his pup Max; • Kisses Milk Chocolates with Grinch Foils Cane, containing Hershey’s Kisses with various Grinch foils; and • Sugar Cookie Flavored Bar, showcasing sugar cookie-flavored white crème and cookie pieces. Kit Kat’s holiday exclusive is Gingerbread Cookie Flavored Miniatures, which contain its classic crispy wafers combined with gingerbread-flavored crème. York Peppermint Pattie is rolling out Peppermint Pattie Snowflakes, which feature snowflake-shaped treats wrapped in dark chocolate. While the Whoppers brand is debuting its Snowballs Theater Box, which has malted milk balls wrapped in a vanilla-flavored crème.
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The Bountiful Company’s Sundown brand is growing its immunity offerings for children with its latest products — Sundown Kids Vitamin C Gummies and Sundown Kids Vitamin D3 Gummies. The company said the new gummies respond to growing demand for immunesupport offerings from consumers. A MarketPlace survey from August 2020 found that immune health is a key reason people purchase supplements, with 54% focused on vitamin D and 53% focused on vitamin C. “Proactive care and wellness for adults and kids is at an all-time high. And as parents ourselves, we understand how important it is to keep our little ones healthy,” said Aileen Stocks, president of wellness brands at The Bountiful Company. “We’re focused on creating new ways for people to live healthier lives and make the most of each and every day — no matter how old — and this launch showcases our commitment to children. It marries immune health with clean vitamins — only the best for youngsters.” The orange-flavored vitamin C gummies are formulated to help maintain strong joints, gums and heart health, while the D3 gummies target immune health and strong bones and teeth. Sundown Kids’ immunity products are available at CVS Pharmacy nationwide, as well as on Amazon.com.
October 2021 DRUGSTORENEWS.COM
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10/8/21 10:18 AM
