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SKIN CARE
Beauty Bounce Work-from-home trends help propel skin care products
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kin care emerged as the darling of the beauty industry during COVID-19. With time on their hands, Americans purchased more products to perfect their complexions, often hoping to look better on video calls. The obsession with skin care hasn’t abated, as the global skin care industry is on track to exceed sales of $165 billion by 2025, according to artificial intelligence provider ProQuo. The United States represents almost 30% of total spending. What has changed is what people are buying. Supplanting last year’s heroes, such as cleansers, face masks and antiaging facials, are acne remedies, body lotions and facials devices. IRI data for the 52-week period ending Oct. 3, 2021 in mass outlets illustrates the shift. Cleanser volume is down 1.4% versus double-digit gains throughout 2020. Conversely, acne sales during the same period jumped 11.4%, hand and body rose 5.3%, and devices chalked up gains of 35%. Spate, which tracks Google searches, offers a snapshot of what’s to come in skin care as retailers prepare for 2022 planograms. Armed with research completed in September 2021, Spate pinpointed the biggest search action in acne, hybrid skin care products like tinted moisturizers, body care, solutions for sensitive skin, derm-backed formulas, genderless brands and sunscreens. Industry observers and retailers identified other beauty trends on the radar, including conscious/clean formulas, sustainable
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packaging including PCR and refillables, buzzy ingredients and celebrityendorsed entries. The high-wattage faces behind skin care include Nicole Kidman for Sera Lab’s Seratopical, Alicia Keys with E.l.f.’s Keys Soulcare, Fenty Skin Care by Rihanna,
Rare Beauty from Selena Gomez and Cindy Crawford Meaningful Beauty. The star spigot hasn’t been turned off with Ellen DeGeneres debuting Kind Science in October and Meghan Markle reported to be in the market to launch her own brand in the coming future.
December 2021 DRUGSTORENEWS.COM
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