P2PI Sep/Oct 2024

FROM CONCEPT TO REALITY

HOW TO WIN AT RETAIL

With in-house expertise in design and manufacturing, we bring your vision to life and transform an average shopping day into a memorable experience. Our innovative approach adapts to changing markets and shoppers’ needs with transformational displays from temporary to permanent.

Multipurpose

to

Women of Excellence

We recognize 35 female executives working at CPG brands, retailers, agencies and solution providers for their achievements in influencing the commerce marketing industry as well as shoppers along the path to purchase.

REGGIE Awards

We spotlight five best-in-class campaigns from the retail media networks and shopper marketing categories of the 2024 REGGIE Awards.

P-O-P Showcase

Our latest display gallery presents a sampling of eye-catching and effective in-store activations representing a variety of product categories.

Editor’s Note

Honoring 2024’s Women of Excellence

In this issue of P2PI Magazine, we’re celebrating the winners of the Path to Purchase Institute’s ninth annual Women of Excellence Awards.

The program recognizes female executives working at CPG brands, retailers, agencies and solution providers for their achievements in influencing the commerce marketing industry and shoppers along the path to purchase.

Every year, our industry nominates colleagues, clients and industry friends for this program, and our judging panel (a powerhouse comprised of former Women of Excellence winners) meticulously combs through the entries to carefully select the new honorees. For 2024, our judges ended up selecting 35 outstanding women across fi ve categories: Business Excellence, Industry Impact, Innovator, Technology and Mentorship.

At P2PI LIVE & Expo, we’ll be recognizing this year’s winners at an awards ceremony at 5 p.m. on Nov. 13, which will be a special opportunity for our industry to gather, network and honor these remarkable 35 women. On page 12, you can get to know the 2024 honorees, spanning roles from director and VP all the way on up to CMO and CEO.

At P2PI LIVE, we’ll also unveil the winner of our Executive of the Year award, which is selected from this year’s 35 winners. In the November/December issue of P2PI Magazine, we’ll feature an in-depth profi le of the woman who takes home this top honor.

Celebrating excellence through our awards programs is one of my favorite things we do here at P2PI. It’s always such a fascinating process reading through the winners’ profi les, catching small glimpses of their personalities and the impressive list of accolades each person has accrued. As editors, we come away from these awards programs invigorated and excited to share their stories with our greater community, both through the pages of this magazine and online at P2PI.com.

As a female leader myself, I’m especially inspired by these amazing women who have become part of the Women of Excellence program over the years. The fact of the matter is, in today’s increasingly complex societal landscape, it’s more important than ever to champion women who are leading the way. The ones who are blazing new trails, battling back against restraints and harnessing their unique skillsets to carve out success in the competitive workplace.

What’s even more inspiring, though, is to reflect on my own team here at P2PI. I’m incredibly fortunate to work with a rockstar roster of women — from the editorial team to sales, marketing and events, every department is graced with at least one “woman of excellence” whom I am lucky enough to call colleagues and mentors. On a day-to-day basis, I am beyond impressed by how these women navigate the nuanced complexities of their careers and personal lives. I am proud to know them, work alongside them, learn from them and laugh with them — and so, in honor of our annual Women of Excellence Awards, this issue is dedicated to them. We wouldn’t be where we are without you. Thank you for everything you’ve brought to our team — cheers to you, and to 2024’s Women of Excellence. We can’t wait to celebrate you in November at P2PI LIVE!

, Editorial Director

8550 W. Bryn Mawr Ave., Suite 225, Chicago, IL 60631 877.687.7321 www.p2pi.com

BRAND MANAGEMENT

Senior Vice President, Brand Director Eric Savitch esavitch@ensembleiq.com

EDITORIAL

Editorial Director Jessie Dowd jdowd@ensembleiq.com

Executive Editor Tim Binder tbinder@ensembleiq.com

Managing Editor Charlie Menchaca cmenchaca@ensembleiq.com

Digital Editor Jacqueline Barba jbarba@ensembleiq.com

Managing Editor, Member Content Cyndi Loza cloza@ensembleiq.com

Editor, Member Content Heidi Bitsoli hbitsoli@ensembleiq.com

Director, Events Content and Strategic Engagement Lori Pugh lpugh@ensembleiq.com

Contributing Writers Michael Applebaum, Ed Finkel, Erika Flynn, Jenny Rebholz, Bill Schober

ADVERTISING SALES & BUSINESS

Associate Director, Brand Partnerships Arlene Schusteff 847.533.2697, aschusteff@ensembleiq.com

Regional Sales Manager Orlando Llerandi 678.591.8284, ollerandi@ensembleiq.com

MEMBER DEVELOPMENT

Director of Retail Patrycja Malinowska pmalinowska@ensembleiq.com

Sr. Director, Membership Development Nicole Mitchell 203.434.5733, nmitchell@ensembleiq.com

Membership Experience Manager Ann Estey aestey@ensembleiq.com

Manager, Membership Development Brady O’Brien bobrien@ensembleiq.com

Membership Experience Manager Heather Kurtik 724.553.0093, hkurtik@ensembleiq.com

DESIGN/PRODUCTION/MARKETING

Art Director Catalina Gonzalez Carrasco cgonzalezcarrasco@ensembleiq.com

Production Director Michael Kimpton mkimpton@ensembleiq.com

Marketing Manager Mackenzie Fennell mfennell@ensembleiq.com

SUBSCRIPTION SERVICES

List Rental mbriganti@anteriad.com

Subscription Questions contact@pathtopurchase.com

CORPORATE OFFICERS

Chief Executive Officer Jennifer Litterick

Chief Financial Officer Jane Volland

Chief People Officer Ann Jadown

Chief Strategy Officer Joe Territo

Chief Operating Officer Derek Estey

Member Spotlight

Meet the Marketers

HERE’S A SNAPSHOT OF INDUSTRY LEADERS FROM THE P2PI MEMBER COMMUNITY.

MADELYN RADETSKY

Director of Integrated Marketing Amylu Foods

Main job responsibilities: My focus is to develop the omnichannel marketing strategy and make sure it is executed cohesively for a unified brand experience.

How you win with shoppers during uncertain economic times: We focus on being the reliable fridge staple that families can count on. By offering convenient, healthy meal solutions that cater to every family size — whether it’s a larger pack or individually wrapped options to avoid waste — we ensure that everyone has access to nutritious meals without added stress. While life throws plenty of challenges our way, mealtime doesn’t have to be one of them.

New marketing tactic that you use: One channel that I have really seen expand is the offerings via digital delivery services — both third party and through the retailer directly. They have continued to offer new ways for us to reach consumers while they are in the act and mindset of purchasing, which has been a great opportunity for us to reach the consumer directly while shopping.

Best career advice you’ve received: Fail fast, learn quick. That advice has really taken a new meaning in my current role. As a growing brand, learning to embrace mistakes as learning opportunities and rapidly adjusting is why we have seen such success within our team. Being encouraged to experiment and accepting that failure is inherently part of the process allows me to drive innovations.

Memorable aha moment in your career: Realizing the power of integrating insights from all of my past career experiences. Having this realization helped me grow into my integrated marketing role by recognizing the value of connected experiences across every touchpoint from in-store, to digital, to social in order to drive deeper engagement and ultimately help build a brand.

ERIN BARBER President and Chief Client Officer C+R Research

Main job responsibilities: I oversee client relationships and ensure their satisfaction. I also direct our analytic teams, encouraging innovation and employee empowerment. All of this feeds into my role of fostering growth, creativity and profitability that guides our strategic direction.

How you win with shoppers during uncertain economic times: We offer targeted educational webinars, newsletters, blogs, workshops and conference presentations to keep our clients informed about the latest shopper behavior trends and strategies.

Best career advice you’ve received: Always view your organization and role as “under construction.” It fosters an environment of growth and humility, recognizing there’s always room to evolve and innovate.

Memorable aha moment in your career: Recognizing and appreciating the nuances of individuals and the power of collaboration has shaped my journey. These moments remind me to stay curious and adaptable. They’ve taught me the value of continuously learning from others who have different perspectives and experiences.

Fall travel plans: My husband and I are heading to Croatia to visit his family who live there. Most of our time there will be spent with family and friends, enjoying the amazing Adriatic Sea, delicious fresh seafood and touring Krka National Park.

Member Perspective

AI at Every Stage

HERE’S HOW ARTIFICIAL INTELLIGENCE IS USED IN THE RETAIL MEDIA NETWORKS OF MAJOR COMPANIES.

BY EVAN BOWEN

In the burgeoning market of retail media, we have transitioned from experimental stages to a period of significant maturation. From $600 million in ad revenues in its fi rst year to $45 billion in 2023, the rise of Amazon’s retail media network has influenced some of the world’s biggest companies to launch media networks, including Costco, CVS, The Home Depot, Lowe’s, United Airlines, Walmart and Wayfair.

As retail media networks grow more integral to business success, agile processes and the need for continual optimization become paramount. To maintain a competitive edge and drive profit margins, leveraging technologies like artificial intelligence is no longer optional — it is essential.

Research by Microsoft found that 87% of retail companies globally have implemented AI in their store operations. Another study by CoolerX found that 53% of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads. While the adoption of AI might be in its infancy, I have seen it empower retailers to achieve sustained growth in an increasingly complex market.

At Placements.io, this means helping clients implement AI into every step of the order-to-cash process — optimizing at the following six stages:

1. AI identifies sales prospects based on campaign performance, ensuring timely and targeted outreach. Administrative tasks become automated and every action is optimized, making the sales process faster, smarter and more effective.

2. AI eases the creation of media plans, eliminating manual work while ensuring strategies are data-driven and tailored to performance insights. This leads to more precise targeting, better budget allocation and faster implementation.

3. AI streamlines the execution of ad campaigns by automating administrative tasks like bid adjustments, scheduling and optimization. It enhances efficiency without replacing the critical human touch in campaign direction.

4. AI optimizes campaigns in real time, providing insights on whether you’re on track to meet ROI targets. It also suggests actionable improvements to enhance

To maintain a competitive edge and drive profit margins, leveraging technologies like artificial intelligence is no longer optional — it is essential.

performance. This ensures campaigns are always aligned with goals and maximizes ROI.

5. AI enhances reporting and ad campaign analysis by standardizing metrics across all channels, ensuring consistent measurement and generating comprehensive reports. Quicker and more accurate insights enable faster data-driven decisions.

6. AI simplifies billing and invoicing for ad campaigns by automating the verification of charges and tracking outstanding payments, ensuring accuracy and timeliness. The end result reduces administrative overhead, minimizes errors and improves cash flow management. While AI can automate numerous aspects of advertising, the human touch remains indispensable in retail media where consumers demand a superior customer experience. Human expertise is vital for interpreting data and making strategic decisions that AI might miss. Understanding the subtleties of customer behavior, seasonal trends and competitive dynamics requires intuition and experience that AI alone can’t replicate. By blending AI-driven insights with human judgment, brands can craft well-rounded strategies that fuel long-term success.

About the Author

Evan Bowen is chief business officer at Placements.io. He helps Fortune 500 brands build and operate their retail, finance and other omni-vertical media networks.

FOCUS: Retail Media

Kettle & Fire’s Retail Media Strategy

NICCOLO GLOAZZO DISCUSSES THE BROTH AND SOUP BRAND’S APPROACH TO RETAIL MEDIA AND HOW IT COMPETES WITH THE BIGGER, LEGACY BRANDS.

BY CYNDI LOZA

While Kettle & Fire had strong numbers in the summer, its key marketing seasons are just around the corner as broth and soup are a staple in the fall and winter holiday months. We recently chatted with Niccolo Gloazzo, Kettle & Fire’s senior director of media and omnichannel, on the brand’s retail media strategy and the unique challenges of being a small- to mid-sized brand in the space.

P2PI: How much of your marketing budget is dedicated to solutions from retailer media networks, and has that increased in recent years?

Gloazzo: Right now, a very big portion of our budget is focused toward retail media networks, and the percentage increased a lot year after year — especially with new retailers developing their own platforms. We’re leveraging Carrot Ads as the back end so we can run advertising using Instacart’s platform but laser-focus on a specific retailer. For example, Sprouts.com is powered by Carrots, hence we can support that retailer more directly by using the Instacart advertisement console, which powers the ads on Sprouts.com.

I believe that being fi rst to market, or in this case being able to jump on a platform before anyone else, is a good competitive advantage that smaller brands can have against much larger legacy brands, especially in the CPG industry. A lot of our paid social dollars, for example, shifted toward retail media given their capabilities to provide a full-funnel marketing approach.

P2PI: What has led Kettle & Fire to invest in or rely more on retailer media networks?

Gloazzo: It became mandatory to invest in retail media networks, not only to support the retailers, but also to boost sales and help move units as much as possible. If you are not there, someone will be and will take market share from you, especially now when more and more retailers offer options like order pickup and delivery, which is used by a tremendous number of people. Data is another important piece of the

puzzle. Some retail networks can leverage data to understand how effective our advertising is for a given retailer and incentivize users to buy more.

P2PI: What are some of your go-to retail media solutions, and are there any areas the company is interested in exploring more?

Gloazzo: We use all native retail media platforms. Especially when you have a small assortment of SKUs, there is no need to use some other third-party platforms, in my opinion. We started using The Trade Desk recently for our streaming advertising mostly because of their direct integration with some retailers and the possibility to build very targeted audiences.

P2PI: Are there any particular technologies the company is seeing and keeping in mind?

Gloazzo: I would love to leverage more AI for media buying and help with the analysis portion especially to make optimization much faster.

Data clean rooms are definitely something I would love to explore more especially while we are investing more and more into the retail media network. However, the cost for the smaller brands, in my opinion, it’s still a little bit high, or you don’t invest enough toward specific channels to drive any meaningful insights.

P2PI: What challenges within the retail media space are unique to smaller, new brands?

Gloazzo: Placement and pilots. You won’t get the best placement within the retail media network if you are small. Priority is given to those legacy, old brands that have infi nite budgets. Access to pilot programs, like mentioned above ... I often have to ask to see if there are some new opportunities/ tactics/features we can try before public release. Developing a good relationship with the account manager helped to get that. However, not all of those programs are given to small- or medium-sized brands, hence you miss out on an opportunity to reach your audience on new placements.

Skills and management. It is not easy to fi nd people who understand the retail media space (given it is so new and evolving fast), marketing and retail/sales — plus, have the time to actually execute the media buying on those platforms. Lack of skills and time is the challenge I found across multiple brands as well as when I started managing this portion of the business.

In-Store Experience

Co-op Stores in the UK

OUR STORE VISITS SHOW HOW CO-OP FOCUSES PRIMARILY ON CONVENIENCE AND SELLS A MIX OF OWN BRAND AND NAME BRAND PRODUCTS.

BY JACQUELINE BARBA

Co-operative Group is the largest consumer co-op in the U.K. with approximately 5 million active members. It operates about 2,400 grocery convenience stores across the U.K., making it the country’s most geographically widespread retailer.

Co-op is also a food wholesaler, a funeral services provider and a provider of regulated consumer legal services, while it additionally provides a range of consumer insurance products.

Its shoppers prioritize ease and speed, with around 50% of shopping trips aimed at “topping up” essentials, said Dean Harris, head of Co-op Media Network, in an interview with the Path to Purchase Institute earlier this year. Harris said its stores are mostly visited for quick, impulsive decisions.

The stores mainly operate in a variety of convenience formats, and there are some larger neighborhood stores. For franchise stores, 2,500 to 3,000 square feet is considered ideal, but exceptions are made for unique locations, so stores vary from as little as 2,000 square feet to as much as 12,000. However, Co-op in November 2023 relaunched its largest store (in Stornoway, Scotland) at nearly 22,000 square feet, after a multimillion-pound makeover.

Most Co-op stores focus primarily on convenience and sell a mix of own brand and name brand products selected for each location/community.

P2PI recently visited a couple of stores in Liverpool. The stores look like mini grocery stores, with a dedicated on-the-go food section, chilled and frozen food options, fresh bakery goods, a produce section, a wine and beer area and, of course, aisles of snacks, non-perishables and household items.

Notably, the smaller space doesn’t necessarily limit the amount of P-O-P marketing materials present. Upon entry, guests see a number of retailer displays with branded sign panels lining

the windows near the entrance. Retailer-led violators, shelf and price-label signage, freezer clings and dump bins promote “Member prices,” special deals/programs and individual brands/ products throughout the aisles and departments.

Also present are branded violators, shelf trays, floor clings and other signage promoting larger campaigns or sweepstakes, and branded floorstands are often positioned near the end of aisles.

Perhaps the most commanding display at one of the stores we visited promoted Ever Ground, Co-op’s popular Fairtrade coffee private label. Located at the store entrance, a massive blue to-

go coffee cup depicted the Ever Ground logo and the message “Freshly made and grounded in good.” Nearby, in the on-the-go section, an Ever Ground dispensing machine allowed shoppers to pick their blend via a touchscreen and pour their own cup.

Other unique merchandising, marketing and interactive offerings included:

• A “Hot Food” enclosed case.

• A branded three-tiered freezer stocking individual ice cream treats from Unilever’s Magnum.

• A Costa Express coffee touchscreen machine that grinds coffee beans and creates a variety of beverages such as lattes and cappuccinos.

• Self-checkouts.

Additionally, the retailer in January debuted Co-op Media Network, the fi rst retailer media network in the convenience store sector in the U.K. The network’s in-store solutions include print, radio and digital.

2024

BY ERIKA FLYNN

Winners

The Path to Purchase Institute is proud to showcase the winners of its ninth annual Women of Excellence Awards. The program recognizes female executives working at CPG brands, retailers, agencies and solution providers for their achievements in influencing the commerce marketing industry as well as shoppers along the path to purchase.

The 2024 honorees are:

Business Excellence (page 13)

 Swati Bothra, BJ’s MediaEdge

 Stephanie Bunnell, Aki Technologies, Media by Inmar Intelligence

 Alicia Crespin, Mattel Inc.

 Rulynn Hansen, Arc Worldwide

 Katie Streeter Hurle, Threefold (SMG)

 Claudia Johnson, Flywheel, a division of Omnicom

 Charel MacIntosh, Clinch

 Shannon Randlett-Romano, Therabody

 Jackie Stone, A a Foods

 Pamela Young, CVS Media Exchange

Industry Impact (page 16)

 Jill Cruz, Publicis Commerce

 Christine Foster, Kroger Precision Marketing

 Melissa Gallo, CVS Media Exchange

 Sally Tobin, Mars United Commerce

 Alexandra Trott, 84.51

Innovator (page 19)

 Diana Barr, Coborn’s Inc.

 Kristen DiCorleto, CVS Media Exchange

 Molly Hjelm, Dollar General

 Erin Mitten, Arc Worldwide

 Heather Nichols, Acorn

 Asha Tantuwaya, VML

 Tanya Valle, Tinuiti

Mentorship (page 22)

 Susan Bagley, Lowe’s

 Jayme Jansky Beck, Unilever

 Brittany Billings, Trax Retail

 Beth DeBona, Arc Worldwide

 Jen Hutchings, Volt

 Donnalyn Smith, Momentum Worldwide

Technology (page 24)

 Melissa Hamilton, Momentum Worldwide

 Yenifer Hernandez, Kroger Precision Marketing

 Margit Kittridge, Ahold Delhaize USA

 Virginia Lewis, Miller Zell

 Roli Saxena, NextRoll

 Lori Schafer, Digital Wave Technology

 Jackie Shannon, Eversight by Instacart

EXECUTIVE OF THE YEAR

We will recognize the recipient of our top honor, Executive of the Year, at P2PI LIVE & Expo on Nov. 13 in Schaumburg, Illinois, during a special Women of Excellence Awards Ceremony and cocktail reception. The Executive of the Year will also be pro led in the Nov/Dec issue of P2PI Magazine

THANKS TO OUR JUDGES!

Genna Carlson

Senior Vice President, Account Director

Arc Worldwide

Amy Hintz

E-Commerce Marketing Manager - Retail Media

Jack Link’s

Meghan Howard

Chief Revenue O cer

Chicory

Elizabeth Johnson

Founder and CEO

Pathformance

Cristina Marinucci

Global Head of Shopper,

Senior Director Insights & Analytics

Mondelez International

Trina Rizzo

Chief Revenue O cer

InMarket

Jill Smith

Vice President of Sales

Kroger Precision Marketing

BUSINESS EXCELLENCE

Swati Bothra Senior Director, Digital Marketing and Retail Media

BJ’S MEDIAEDGE

Swati Bothra led the launch of BJ’s MediaEdge retail media program, assembling a team of more than 10 members in just three years. She increased revenue by more than 300% month over month in just 10 months, and oversaw an active vendor jump of 83%, all while increasing return on ad spend by two times the original gures.

Bothra was the main driver in creating a new operating model and way of working with her team. She facilitated her vision to request more support for the team including process automation, better technology, deeper analytics and reporting, and a focus on strategic sales. Through this, she ensured that her team was equipped with retail media training, experiences and infrastructure needed to scale the program successfully.

Innovation is at the heart of Bothra’s vision to succeed, and she has focused on generative AI and omnichannel to expand the program. Working with Microsoft, she tested and rolled out a generative AI creative solutions feature called Creative Studio, which streamlined the creative approval process for brands from start to nish and signi cantly reduced hando s and the time required to launch creatives. She also added new self-service options such as the Smart Suite feature, which allowed brands to automatically optimize campaign bids at scale. Focusing on an omnichannel experience, she positioned her team to drive strategies across onsite, o site, social and instore, which is currently in build.

Stephanie Bunnell Senior Vice President, Marketing AKI TECHNOLOGIES, MEDIA BY INMAR INTELLIGENCE

Since joining Aki Technologies in 2019, Stephanie Bunnell has supported the closing of its largest brand deals in the company’s history, including its rst agency of record deal in 2023, and contributed to yearover-year revenue growth that has reached up to 80%. She consistently creatively shapes industry-leading advertising campaigns and pioneers technology and research that sets a new standard for how top brands and agencies inspire their audiences.

By leading Aki’s marketing team and inhouse creative agency, Bunnell’s impact extends beyond B2B marketing to her clients’ customers. Her team builds advertising creative for several household CPG brands, with strong campaign results.

Client Primal Kitchen recently achieved a 46% sales lift with CTV ONE, an advertising product that combats CTV’s top problem, repetitive ads, through dynamic creative diversi cation. Bunnell pioneered the product, showing her ability to in uence advertising technology that elevates viewers’ experiences, drives business outcomes and wins partners’ trust.

She is known for her constant pursuit of the next intersection of technology and consumer behavior, and how that impacts the company’s positioning to service their clients better. Bunnell has helped bring Aki to the forefront of the ad tech conversation with 36 award wins since 2020.

She also mentors under-represented groups and supports her local advertising community through her volunteer work with the Bay Area Advertising Relief Committee and sfBIG.

BUSINESS EXCELLENCE

Alicia Crespin Director, Omnichannel Retail Marketing, Walmart

MATTEL INC.

Alicia Crespin steers the Omnichannel Retail Marketing team for Walmart at Mattel. Her leadership in partnership with Brian Greczyn, the team’s sales lead, has resulted in Walmart being positioned as the company’s largest growth account this year, as of July. She has been credited with transforming her team with a strong focus on driving strategy for the most important areas of the business, including out-of-aisle.

Crespin helped secure Mattel as a strategic partner to Walmart through thoughtleadership initiatives. She led the planning for the rst CEO meeting, and o ered insights and impactful merchandising displays to strengthen the company’s relationship with the retailer. She was also instrumental in the success of the “Barbie” movie at Walmart, and led the execution of a cross-category $11 million-plus pallet train as well as a groundbreaking marketing collaboration called “Welcome to Barbie’s Walmart.”

Prior to her current post, she led the Target Omnichannel Retail Marketing team at Mattel. With Crespin at the helm, the account experienced exponential growth and Mattel won back-to-back “Partner of the Year” awards. Crespin, who assumed her current role in May 2023, is a highly valued thought partner in the organization and embodies the ONE Mattel spirit. She leads multiple cross-account initiatives that help optimize processes, consistently elevates and promotes her team, and is involved in several key company initiatives, such as planning the toy maker’s 80th birthday.

Rulynn Hansen Senior Vice President, Account Director ARC WORLDWIDE

Rulynn Hansen has spent more than 25 years in the agency world. Her experience spans across food service, brand and shopper marketing for companies such as PepsiCo, Kimberly-Clark, Burger King, Clorox, Zespri and, most recently, ColgatePalmolive. She mixes fearlessness, passion and compassion in her role, continuously working to identify new opportunities to grow the business.

As a leader of Arc’s Colgate team, Hansen has overseen exponential growth in fewer than three years, and has not only managed the expansion of the team, but has instilled in every member a sense of ownership and pride in its continued growth and potential.

More than just building business at Arc, Hansen is seen as Colgate’s go-to partner, collaborating with its team to challenge current ways of working and help it transform and grow as an organization. Under her guidance, the team has implemented continuous improvement strategies that include the evolution of its annual omnicustomer marketing planning process, resulting in a best-in-class approach.

Hansen has also led the creation of omnicommerce platforms that were crafted with retailer-centric experiences in mind. Often spanning categories, these strategic e orts inspire basket-building and drive retailer engagement by providing a consistent approach for Colgate in the market.

Hansen joined Arc in late 2020 after nearly seven years at Catapult Marketing. Prior, she held roles at Alcone, AMP, TracyLocke, Geometry Global, Integrated Marketing Services and Epsilon.

Katie Streeter Hurle Chief Strategy Officer THREEFOLD (SMG)

Katie Streeter Hurle has been instrumental in the growth of SMG for nearly 15 years. She helped transform the business from a small startup to a global entity with nearly 400 retail media experts, encompassing the Threefold, Capture and Plan-Apps agencies. Her ability to raise SMG’s pro le at a senior level has unlocked new business opportunities on both the retailer and brand sides. A recent notable achievement was winning the Asda partnership earlier this year. SMG’s thought leadership and clear expertise were cited as key factors in the retailer’s decision to move its retail media network to an SMG-managed model.

Hurle has also played a pivotal role in the development of Threefold, the agency’s managed retail media network service model for retailers, which currently operates more than 40% market share of nonAmazon retail media networks in the U.K. She led the development of SMG’s 3-point plan (3PP), which shaped the company’s long-term strategic direction and was instrumental in driving the growth of SMG’s expanded marketing function in Europe and North America.

Hurle’s guidance has also led to SMG being named a best company to work for by Best Companies for eight years, earning the highest accreditation this year. It was named a Top 5 Agency to work for in 2023, and it has garnered multiple industry awards for its contributions to commerce marketing.

Prior to SMG, Hurle spent nearly three years as a shopper marketing manager at Procter & Gamble.

BUSINESS EXCELLENCE

Claudia Johnson Chief Client Officer FLYWHEEL,

A DIVISION OF OMNICOM

Claudia Johnson has helped lead the transformation of Flywheel since it integrated 11 di erent companies to provide solutions for speci c segments of the digital commerce value chain, in part by replacing Flywheel’s engagement model with her Partnership Acceleration model. In late 2022, she established a global crossdivision engagement model for Flywheel to elevate its business interactions within an identi ed client group.

To expand the model beyond this initial test, Johnson sourced external leaders with deep knowledge about the omnichannel digital consumer goods world and expertise in retail media and the digital shelf. This led to the creation of Flywheel’s Partnership Acceleration team, including outside professionals from companies such as Procter & Gamble, Haleon, Dunnhumby, CVS Health, Instacart and others. To expand client stakeholder awareness of Flywheel’s strategic partnership impact, she also instituted Annual Impact Reports, providing a high-level overview of the Flywheel solutions actively being used by each client and the client stakeholders, which in turn helped broaden the awareness of the company’s solutions.

Since launching the Partnership Acceleration model just over a year ago, the portfolio has grown from nine to 14 enterprise clients, representing more than 30% share of Flywheel’s revenue. With the acquisition of Flywheel by Omnicom in January 2024, Johnson and the Partnership Acceleration team are leaders in shaping how Flywheel plays a pivotal role in the commerce capabilities of Omnicom. She was promoted to her current post of chief client o cer in July.

Charel MacIntosh Head of Business Development and Strategic Partnerships CLINCH

Charel MacIntosh has spearheaded numerous transformative initiatives during her time at Clinch. She builds exible frameworks that enable brands to personalize omnichannel ads in the wake of cookie deprecation and signal loss, bringing new solutions to market to improve the way advertisers e ectively serve personalized campaigns. She has also helped establish a holistic measurement solution for dynamic creative, in uencing how outcomes are measured across channels, online and o ine.

In the past year, MacIntosh has spearheaded more than 160 publisher certi cations, driving substantial business growth at Clinch. She also built the company’s business development program from the ground up. Her foundational work ensures that the solutions Clinch o ers to its clients are resilient against anticipated challenges in the media and ad serving/ dynamic creative optimization (DCO) sectors, such as third-party cookie deprecation and media fragmentation.

Under her leadership, Clinch became the rst client-side ad server in 2024 to incorporate UID2, an identity solution pioneered by The Trade Desk. She also drove Flight Control’s integration with Google Ad Manager’s Creative Transcoding API, allowing Clinch to deliver personalized video ad content, enhance the viewing experience for users, and ensure better outcomes for advertisers and publishers.

MacIntosh has also played a crucial role in developing industry standards and best practices, such as the IAB’s Retail Media Buyer’s Guide, as well as supporting the professional growth of women and minorities.

Shannon Randlett-Romano Vice President, Sales and Vertical Strategy THERABODY

Shannon Randlett-Romano joined Therabody in 2022 and has been transformative both within the sales organization and cross-functionally during her tenure. She created a collaborative approach for U.S. sales and execution that aligns with key partners’ go-to-market strategies, and she partnered internally on new consumer strategies to support returning consumer demand to the handheld massage and adjacent categories and increase Therabody conversion.

She also led the development of omnichannel strategies that shifted trends over the past year to neutralize year-overyear declines in 2023 and deliver growth in 2024. Her e orts helped improve year-overyear brand share in the handheld massage category by more than 25%.

Randlett-Romano has e ectively helped Therabody become a data-driven organization that uses a range of insights and a developing business-intelligence practice for go-to-market planning and decision making that impacts all parts of the business. She spearheaded the analysis to create a more than 10% year-over-year improvement in pro tability with key wholesale retail partners, and deployed use of P&L across sales channels. It has been adopted corporately as a tool to set new product MSRP, determine promotional programs, negotiate new partner programs, identify product development priorities (COGS vs TAM and return issues), optimize marketing investments/spend and assess cost/bene t of new opportunities.

Prior to joining Therabody in 2022, she spent time at SharkNinja, iRobot, LifeStraw and Echelon Fitness Multimedia in marketing and retail strategy roles.

BUSINESS EXCELLENCE INDUSTRY IMPACT

Jackie Stone Chief Marketing Officer AFIA FOODS

Jackie Stone coordinates all marketing e orts for A a in the U.S. As the Eastern Mediterranean food brand expands its footprint into key retailers, including Target, Costco, Whole Foods Market, Kroger, Publix and H-E-B, Stone uses a data-centric approach in positioning the brand and maximizing customer impact. The brand’s growth on Instacart, which services 90% of A a’s retail doors, marked a six times return on ad spend and 56% year-over-year growth in existing doors.

Within Whole Foods Markets, marketing e orts have resulted in a record-high of 13.9 times return on ad investment as of April 2024. Her work has resulted in Whole Foods seeing the most online sales of any retailer where A a is sold, and online sales now represent 24% of A a’s total Whole Foods business. As a result, the company saw double the SKU count in May 2024 across all Whole Foods regions.

Stone focuses on new tools and services to capture insights, as well as increasing socialdriven word of mouth and product trial to help grow the brand and the innovation pathway. In one month, her e orts gained more than 2,000 new product trials of A a’s new frozen entrees at Publix. This work also led to insights that are being used to support future innovation work. She has been with the company since January 2023.

Pamela Young Head of Sales

MEDIA EXCHANGE (CMX)

Pamela Young has a passion for connecting media and commerce. She began her career managing brand marketing for various regional casino and hotel properties. She then led CPG e orts at Vericast for seven years, guiding a team to re ne business strategies and measurement practices for major CPG brands across the food and beverage and personal care categories.

In 2021, she became a founding member and leader of the sales team at video commerce solution, Firework, where she was a core revenue driver and led the development of its rst global enterprise partnerships with major organizations across the CPG, entertainment and publishing sectors.

Young joined the CVS Health leadership team as an executive director in 2023 amidst the rapid growth of the retail media industry and then the CMX team. Leading sales e orts for the past year, her contributions have directly resulted in growth across the business, its revenue and its partner portfolio, further positioning CMX as a leading health and wellness retail media network.

She spearheaded the brand relaunch and ampli ed CVS Pharmacy’s voice across the market to highlight the value of each part of the organization. She also grew the CMX sales team four-fold and converted 900% more CMX campaigns from RFPs to activations compared to the previous year. She also increased the average CMX campaign size by 107% in this time, and delivered a CMX revenue growth rate of 200% in 2023 compared to the previous year.

Jill Cruz Executive Vice President, Commerce Strategy

PUBLICIS COMMERCE

With more than 25 years of industry experience, Jill Cruz has played a key role in developing retail media network practices for three of the top four holding companies, enabling many of her clients to strategically enter the e-commerce and retail media space. She currently leads Publicis Commerce, where she is responsible for enhancing its commerce media capabilities. Her tasks include developing strategic retail media partnerships, championing integration with digital shelf provider Pro tero, and providing thought leadership, commerce training and enablement services to all Publicis agencies to build best-in-class retail media network practices.

Cruz represents Publicis on the IAB’s Retail Media Committee and has contributed to the 2023 Retail Media Buyer’s Guide and the Digital OOH & In-Store Retail Media Playbook. She also has co-chaired the RMN Measurement and Standards Committee.

Previously, she held a dual role within WPP, where she was part of the senior leadership team at Wunderman Thompson Commerce. During her tenure, she helped grow commerce revenues by 2.5 times, leading three key clients to become some of the organization’s most successful in 2021. She also led Mediacom in building its retail media network practice and developing dedicated teams to serve senior clients. Throughout her career, she has won numerous retail awards and led dozens of Fortune 500 clients across various sectors.

Cruz was a pioneer in the industry at the early retail media network MyWebGrocer. Her leadership signi cantly impacted how various retailers connected with consumers.

CVS

INDUSTRY IMPACT

Christine Foster Vice President, Product Strategy and Media Operations

KROGER

PRECISION MARKETING

Christine Foster leads a team of more than 100, spanning product strategy, media activation, account management and campaign operations. As KPM’s leader of media sustainability initiatives, she is driving systemic change and rede ning industry standards.

She is a pivotal gure in advancing sustainability practices within the digital advertising industry and has been instrumental in in uencing the industry’s progression by sharing insights and doing pioneering research. Her participation in Ad Net Zero, the advertising industry’s initiative to achieve real net zero carbon impact, and her leadership in KPM’s collaboration with Scope3 show her commitment to tangible action and guiding KPM to pledge to measure and reduce carbon emissions, setting a benchmark for the industry.

Foster emphasizes the critical role of media companies in addressing the carbon footprint of digital advertising. By highlighting the environmental consequences of data centers powering digital ads and advocating for energy-e cient practices, she is pushing the industry to recognize and mitigate its environmental impact.

Under her guidance, KPM is leveraging retail data to enhance ad e ciency and reduce carbon emissions. Her work with Scope3 enables KPM to measure and minimize wasted ad impressions, contributing to a more sustainable advertising ecosystem. Initial benchmarks of this collaboration have demonstrated the e cacy of using retail data to reduce carbon emissions.

Foster has been with KPM for three years and, prior to that, spent nearly eight years at Goodway Group.

Melissa Gallo Head of Operations

CVS

MEDIA EXCHANGE (CMX)

Melissa Gallo joined CVS Health in May 2023 and became a part of the CVS Media Exchange leadership team shortly thereafter. She is responsible for leading advertising performance, business and ad technology operations as well as managing the company’s ads policy, business systems and activation e orts. During her rst year, she also spearheaded the formation of the organization’s Operations team, growing its headcount from three to 17.

Gallo played a pivotal role in the creation of ve divisions within the company, including Optimization & Performance, Ads Policy, Sales Operations, Ad Technology and Support Operations, and Yield Management. She also contributes to outlining and de ning the company’s internal processes, working to identify and adopt emerging technologies that give its team a competitive edge.

Outside of her work building CMX in retail media and ad technology, Gallo has been a leading voice in the industry, using her knowledge and experience to drive conversations about retail media’s future. She has helped champion transparency within the market, most notably by contributing to the development of IAB’s recently released guidelines for retail media measurement.

Gallo spent two years as Yieldmo’s senior vice president of global exchange operations. Prior to that, she held leadership roles at companies such as Walmart Connect, Index Exchange, IAB Tech Lab, VivaKi and Spongecell. She has attended and/ or participated in more than 20 thought leadership summits and contributed to multiple industry publications since 2015.

Tobin Managing Director, APAC

As part of a restructuring in May, Sally Tobin was named to her current post, re ecting her e orts building the agency’s business in Australia and New Zealand since Mars United acquired her agency, the former XPO Brands, two years ago. She works to de ne and expand commerce marketing in the region by elevating the emerging practices of retail media and marketing analytics. Under her leadership, Mars United is now recognized as a leader in both disciplines.

A longtime leader in Australia’s marketing community, she served as chair of the Shop! organization’s regional chapter from 2019-2022, spearheading the development of industry benchmarks for marketing measurement that optimized processes and spending practices. She then shared the framework with the world at the EuroShop conference in Germany in 2023.

Tobin was 23 when she developed her rst software platform and sold her rst agency business. She founded XPO Brands in 2011 and built the company into a multimilliondollar agency delivering rst-class shopper, customer and experiential marketing services to Australia and New Zealand’s leading brands. It became the most-awarded local commerce agency for three years running before being acquired in 2022.

Tobin then stepped into an agencywide leadership role, driving client success globally and expanding its capabilities locally into retail media, e-commerce and marketing analytics. Earlier this year, she helped guide the acquisition of New Zealand’s The In Group. She has also created multiple tech platforms that drive operational e ciency for the company and its clients, speaks regularly at a leading university and sits on mentor program boards for several startups.

Sally

MARS UNITED COMMERCE

INDUSTRY IMPACT INNOVATOR

Alex Trott Director, Insights

84.51

Alex Trott is a key thought leader and spokesperson for 84.51, charged with communicating about Kroger shoppers, customer trends and the overall data and insights industry. For three years, she and her team have supported the agency’s CPG clients to ensure they are getting the most value and insights out of its data and products. She also works to provide holistic knowledge and expertise across data and connecting CPG clients’ strategies with retailer strategy.

She joined 84.51 in 2015 as a Kroger merchandising lead consultant, where she created and led the multi-disciplinary, customer-focused strategy for the natural foods department at Kroger, prior to it being in-house. In this role, she spearheaded the creation of the Natural Foods Summit, an innovation event that promoted discussion about natural food trends and allowed emerging brands to showcase their products directly to Kroger. The initiative has helped Kroger become a leader in the natural and organic space.

Trott speaks at industry events/conferences and held supplier forums at Natural Products Expo West for ve years with more than 500 supplier attendees to facilitate discussions about how CPGs can successfully work with Kroger and incorporate data into their businesses — and she became an expert voice on the natural food shopper. She has also been featured in industry publications, including Fortune, Food Navigator, Grocery Dive, Food Business News and The Food Institute podcast.

Diana Barr

Senior Director of E-Commerce COBORN’S INC.

In her current position since February, Diana Barr and her team partner with Birdzi, a provider of personalized digital customer engagement solutions. Under her leadership, the investment in the MORE Rewards program drove customer loyalty through a dedicated guest-facing website, mobile shopping app and personalized emails. After creating a loyalty program touchpoint, the retailer witnessed a signi cant increase in customer retention, trips per month and spend per month.

Using innovation to continue building relationships with shoppers, Barr and her team were one of the rst to pilot Birdzi’s Visper 1.0 solution in 2020. Now, with Visper 2.0 technology (powered by AI) across all of Coborn’s banners, grocers are able to create personalized promotions with no manual input, and every element is customized to individual shoppers. The technology has improved Coborn’s customer relations and heightened the in-store experience for loyal shoppers.

Barr was named a Chain Store Age Top Woman in Retail Tech in 2021 for her work on the frontlines of retail’s shift to new technologies and personalized solutions. Throughout her 20-year career, she has blended her passion for consumer psychology with data-driven strategies to develop omnichannel marketing campaigns that maximize ROI. Barr joined Coborn’s in early 2012 as an e-commerce marketing manager and then was in charge of its digital and loyalty marketing e orts for more than eight years.

Kristen DiCorleto Head of Marketing

Kristen DiCorleto has headed up CMX’s marketing e orts since March 2023. Responsible for its recently revamped go-to-market approach, including sales enablement and learning and development, she has established CMX as a best-in-class retail media network through initiatives that aim to enhance measurement transparency and standardization within the industry.

DiCorleto’s team has increased from fewer than 10 team members at the organization’s inception to more than 100 today. She oversees a portfolio of an average of more than 80 CPG supplier partners each year, representing a 43% increase in the average number of CPG supplier partners in the CMX ecosystem each year. She also runs an average of more than 280 CMX campaigns annually, resulting in steady 32% business and revenue growth year over year, and a 76% revenue growth rate year over year in 2023.

DiCorleto was awarded the CVS Breakthrough Award in 2020 for the launch of CMX while serving as the executive director, digital marketing strategy and innovation at CVS Health. She then moved to general manager and executive director of CMX in 2021.

She also played a major role in the launch of a data clean room collaboration with Pinterest and LiveRamp, positioning CMX as the rst health and wellness retail media network to embark on this partnership — and bringing greater campaign transparency and attribution to partners. She has worked on measurement standardization in the industry through collaboration with IAB, with CMX serving as the rst health and wellness retail media network to measure and report attributed sales based on viewable impressions.

CVS MEDIA EXCHANGE (CMX)

INNOVATOR

Molly Hjelm Head of Ad Sales, DG Media Network

DOLLAR GENERAL

Molly Hjelm and her team leverage DGMN’s reach to position Dollar General as a brand that puts the customer rst, and they develop media channels that allow the retailer’s partners to develop campaigns based on data-driven insights. Part of the largest and fastest-growing retailer in the U.S. by store count with more than 20,000 stores across 48 states, DGMN has access to more than 90 million customer pro les through Dollar General.

Hjelm has transformed DGMN’s go-tomarket strategy and enhanced the value that DGMN generates for its advertiser partners by putting shopper data at the center of the conversation. Her push to “democratize” shopper data within DGMN by commissioning user-friendly reporting to dissect causes of growth and decline has helped her team identify business pain points proactively on behalf of partners and address them via media that drives conversion outcomes. These insights, paired with DGMN’s strong portfolio of partnerships, and with rst-party targeting and measurement help to connect the dots between insights and activation, ultimately driving greater in-store sales for advertisers and Dollar General.

Hjelm has also built omnichannel partnerships with CPG and non-endemic advertisers, providing access to the retailer’s audiences and inventory in the tech stack of their choice via The Trade Desk and Criteo. She was instrumental in deploying DGMN’s partnership with The Trade Desk to provide incremental reach to Dollar General’s audiences, leveraging programmatic advertising across growing channels such as Connected TV. She also helped launch rstto-market partnerships with Meta, YouTube, DoorDash and Ibotta.

Erin Mitten Director of Product Strategy, Data Intelligence ARC WORLDWIDE

Erin Mitten’s brainchild, the Retail Media Network Insights Engine, not only simpli es data analysis but also empowers teams to uncover actionable insights quickly. She leads the Arc Data Intelligence team in the creation of exible solutions that can collect data across channels and integrate with new technology, and she sees this as essential to Arc Worldwide clients’ ability to remain adaptable and capitalize on new opportunities.

Mitten concepted the RMN Insights Engine, engineered the architecture, built the product roadmap, and then developed, championed and sold it internally. She also established data partnerships with retailers, built and integrated data pipelines from retailers, and on boarded clients. The tool compares incrementality of RMN performance and unlocks the siloed, disparate data sources that contain the information marketers need from their RMN, DSP or vendors and puts it into an easy-touse, AI-driven dashboard to help marketers understand their program’s performance and make decisions moving forward.

The real-time, on-demand, commerce program performance analysis has seen measurable growth and acceptance across Arc, Publicis Groupe and their client partners. Since its inception, the tool has analyzed more than 10 million rows of data for insight generation and benchmark development. Upward of 80% of users across multi-agency and client partners access the tool on a weekly basis to drive optimizations and planning.

Mitten also acts as an Ambassador for Google’s Women Techmakers and is an active member of Chicago’s Google Developer Group, where she speaks, collaborates and learns as part of a variety of teams within the organization.

With Heather Nichols at the helm of Acorn In uence since August 2023, the solution provider and hub of New Engen’s in uencer marketing practice has experienced unprecedented growth and success. Nichols recognized the need for a comprehensive in uencer capability with omnichannel scale and led the launch of its full-service solution, Canopy by Acorn, which extends creator content across the entire marketing funnel. It empowers brands to unlock incremental digital scale, accurately measure the impact of their in uencer endeavors, and cultivate genuine relationships with consumers.

She also played a pivotal role in establishing New Engen and Acorn’s access to inventory and rst-party data within Walmart’s Demand Side Platform (DSP), which combines rstparty audiences with the control and scale of o -site programmatic ads.

Nichols joined Acorn in May 2020 as its chief resource o cer, a post she held for two years before becoming general manager and, one year later, CEO. Under her leadership, the company has managed and provided services for many top CPG companies and quick-service restaurant chains. It also boasts threefold growth since 2020.

She led business development e orts at Collective Bias for nearly three years before moving to Ogury in sales and partnerships roles. Her commentary on trends and breaking news in the media landscape has been featured in various publications, most recently in Digiday and Modern Retail, where she discussed the impact of a potential TikTok ban on in uencers.

Heather Nichols CEO ACORN

INNOVATOR MENTORSHIP

Asha Tantuwaya

Group Strategy and Insights Director

Asha Tantuwaya assumed her current post in May 2023. She is passionate about demonstrating the e cacy of media in driving incremental sales, achieved through the deployment of sophisticated attribution models and predictive solutions. The innovative tools she has spearheaded not only validate marketing strategies, but also empower businesses to reallocate budgets dynamically in alignment, meeting their overall business growth objectives.

Tantuwaya recently championed the development of a framework that illuminates how creativity can catalyze business impact in commerce channels beyond the reach of paid retail media alone. She led her team in exploring the interplay between sales and two variables, paid media and earned media, to calculate the ROI of creativity in commerce. With the prioritization of creative commerce among shopper practitioners, this approach facilitated the quanti cation of the “Creative Multiplier E ect,” showcasing that ampli ed messaging and buzz generated through earned media channels drives both brand equity and sales/conversions.

Tantuwaya and her team also surfaced the insight that led to an award-winning campaign, OreoCodes, where VML Commerce sparked a sales surge and ignited social buzz for client Mondelez as shoppers scanned bar codes for exclusive deals. The campaign yielded a +326% multiplier e ect, showcasing the powerful synergy between creative ideas and earned media ampli ed with paid media.

Tantuwaya joined VML just over ve years ago in marketing science and has more than 13 years of analytics expertise across retail media, shopper marketing and customer insights.

Tanya Valle

Commerce Media, Senior Manager & Solutions Lead TINUITI

Tanya Valle joined Tinuiti more than seven years ago and has led the commerce media strategy for client Poppi since 2021, scaling its business from Amazon to more than 15 retailers. Her strategy on Instacart was featured in a case study, securing Tinuiti’s rst Instacart case study. First-time buyers increased 269% and repeat buyers increased 704%.

With a complex digital media channel mix and Poppi’s growth in in-store distribution, Valle also helped answer the question of whether digital media was having a positive impact on in-store sales. She worked in partnership with Crisp, a platform that collects, connects and analyzes retailer sales data, and Tinuiti’s internal analytics and insights team to create an attribution model that tracks the in uence of digital campaigns on in-store sales. It allowed Tinuiti and Poppi to understand, at the channel level, the in uence digital retail channels are having in-store at the retailer level.

Valle also led the development of the goto-market media strategy for Gap Inc. when it launched on Amazon in Q4 of 2022 with a strategy that included media support for more than 40 categories, encompassing paid search and display strategy to drive both brand and product awareness on the platform.

By leveraging Amazon Marketing Cloud insights after the brand launched on Amazon, Valle and her team’s analysis resulted in investment across Amazon media properties of streaming TV, online video, standard display and paid search. This strategy has been standardized at the agency for brands that are new to selling on Amazon.

Susan Bagley

Head of Client Services, Lowe’s One Roof Media Network

LOWE’S

Susan Bagley’s recent promotion to head of client services for Lowe’s One Roof Media Network is the latest leadership milestone in the 18 years she has been innovating and driving impact across retail and media for her teams and clients. It is also a re ection of her longstanding history of mentoring and championing women in the sector.

In fewer than two years, Bagley’s authentic ability to create a culture of mentorship and development for women within Lowe’s media and marketing organization has been a testament to her character and integrity. Her passion has played an integral role in the acceleration of recruiting a bestin-class, experienced sales and account management team. Top women talent in the marketplace are choosing to join Lowe’s due to the recruitment and onboarding culture she has created.

Her e orts are not just being recognized through recruitment and retention but also within the broader organization. This past year at Lowe’s Women’s Leadership Summit, Bagley was highlighted by the Lowe’s marketing leadership team for her leadership in mentoring within the organization. Her direct team and partner teams nominated her for her e orts and impact on their careers.

Bagley also participates in multiple women leadership events in the industry while engaging with in uential platform and agency leaders in the marketplace, showing her dedication to networking and development through continued education. Outside of work, she is passionate about mentoring the next generation of women leaders via Sharing & Caring Kids, Teen Action and Support Center (TASC) and as a Women in Revenue education mentor.

Jayme Jansky Beck Head of Shopper Marketing UNILEVER

Jayme Jansky Beck has spent the past 13 years of her career at Unilever. As the director of U.S. shopper marketing e orts for the past three years, she has successfully led her teams through the ever-evolving shopper marketing landscape, promoting a strong culture of execution, excellence and experimentation that has been repeatedly recognized both internally and externally.

Beck’s door is always open. Despite challenging demands on her time, she makes herself available to discuss ideas, share her perspective or o er suggestions. She allows her team members to bring their whole selves to work, and to champion the projects they are passionate about.

Within the organization, she has fully leveraged the convergence of marketing and sales to position shopper marketing as a lynchpin to drive competitive advantage with retailers. She organizes both formal and informal forums, bringing in industry experts to continuously upskill the shopper marketing organization. She wants her team to have a strong understanding of marketing, retail media and sales KPIs, but also to become retailer partner experts and focus on connecting cross-functional objectives to drive the maximum business impact for both Unilever and its retail partners.

When Beck brings people into her team from other functions, she takes the time to train and mentor them, ensuring that an experience in eld shopper marketing is a valued skillset. She is a leader who is recognized for her own expertise, but also for her ability to develop talent, and her group has one of the highest employee engagement rates in the company with equally high retention rates.

MENTORSHIP

Brittany Billings

Chief Marketing Officer

TRAX RETAIL

Brittany Billings has led her team through several acquisitions in which she drove the integration of multiple teams and cultures to build a new team with the highest measured employee engagement in the company.

She joined Trax Retail in April 2023 and has been praised for her relationship management skills, highly evolved strategic and critical thinking acuity, nancial acumen and, most of all, people management and mentorship passion. She is seen as inherently generous, of both her time and experience, and takes pride in seeing her colleagues excel.

Billings spearheaded Trax’s femalefocused Women’s Employee Resource Group. She championed this initiative as a Trax-sponsored organization and created co-working groups and leadership trainings as well as mentoring opportunities. With more than 70 female employees across the globe, the group has hosted events such as the Fearless Female Speaker Series, where female clients and partners have come to speak and further the empowerment of the team, and led small group conversations, book clubs and more.

She also created a Female Mentorship Program, a global initiative where senior female leaders are paired with highperforming junior female leaders for an eight-week mentorship program. These women received untethered access to female leadership as well as a cultural education when women from di erent countries, roles and backgrounds came together through this program.

Most recently the technology solutions company’s executive vice president of global marketing, Billings was promoted to chief marketing o cer in August.

Beth DeBona Vice President, Strategy Director

ARC WORLDWIDE

Beth DeBona has been on the team at Arc Worldwide for nearly eight years, rst as a senior strategist working on the Procter & Gamble and Diageo accounts, and then as strategy director working with Unilever, Diageo, Kraft Heinz and Coca-Cola. In her current post since May 2023, she is seasoned in strategy for big brands, but is also a mentor, leader, coach and advocate for many on her team and others around her.

DeBona is invested in individuals’ career growth. She takes the time to understand their working styles, ambitions and challenges, and then tailors her leadership to everyone. She also sets the tone and leads by example, navigating tough situations with poise and diplomacy. She instills con dence and pushes her team to step out of their comfort zone.

Not only has DeBona been a key mentor for young strategists at Arc advocating for their career growth, but she is also the architect of Arc’s strategy intern program with Northwestern University. In that role she challenges and shepherds the next generation of marketers as they prepare and deliver their rst real client-facing commerce marketing strategies. She led the program for three years and then mentored her successors who stepped into the role. Still in contact with many of the students, she is frequently asked to sit on the panel of marketing leaders curated by Northwestern to provide insight and inspire interns as they start their journey.

MENTORSHIP TECHNOLOGY

Jennifer Hutchings CEO & Founder VOLT

Jennifer Hutchings is the CEO and founder of marketing, research and consulting agency Volt. A former colleague during her tenure as the Target shopper marketing director for Procter & Gamble can attest to her “exceptional leadership, strategic prowess, and remarkable customer- and consumer-centricity.” She is a combat veteran, a barrier buster and an advocate for mentoring women.

While at P&G from 2010-19, she was recommended for “Coach of the Year” ve separate times, and won the award globally in 2017. In 2019, she recognized an opportunity to turn coaching into a career, and left P&G to pursue her dream of becoming an entrepreneur, ultimately founding Volt in December 2022.

Volt is focused on accelerating talent in Corporate 100 companies, and speci cally focuses on building general management skills with marketers. Hutchings leads a General Management Academy, where she trains to overcome skill gaps such as business analytics, retailer joint business planning, and business writing fundamentals and internal in uence. Post training, she stays on with the trainees and prepares them for key stakeholder meetings and major business decisions.

Hutchings has amassed more than 78 junior executives (70 of them women) that she coaches to help prepare them for general manager leadership roles. Her clients are companies such as Coca-Cola, Unilever, P&G and Johnson & Johnson.

Donnalyn Smith

Global CEO

MOMENTUM WORLDWIDE

As the rst female Global CEO at Momentum Worldwide, Donnalyn Smith has actively encouraged women’s leadership, from speaking on numerous Female Quotient panels to more recently being the Executive Sponsor for its Women’s Employee Resource Group. In celebration of International Women’s Day this year, she participated in a panel alongside in uential women from key brands including the NBA, Verizon, Purina and the NFL.

Smith has been a mentor to numerous women within the agency as part of the Global Mentorship Program, aimed at providing opportunities for Black, Indigenous and people of color (BIPOC) talent. It has more than 100 participants, 25% of whom identify as BIPOC.

She is also the key driver for Momentum’s purpose-driven strategy, “Make It Matter,” which comprises three core verticals: DEIBA (Diversity, Equity, Inclusivity, Belonging and Accessibility), Sustainability and Wellness. Under her leadership, Momentum hosted the rst Make It Matter Day last year across the global o ces, aiming to unite the network’s more than 1,000 employees to share knowledge and explore the interconnectedness of DEIBA, Sustainability and Wellness.

Smith demonstrates strong teamwork within the Global Executive Committee, with the leadership team playing a vital role within the agency, regularly contributing to Global Town Hall meetings and keeping the global markets closely connected. As an inspirational thought leader, she is a champion for advocacy. Momentum has been recognized as Adweek’s Experiential Agency of the Year, Digiday’s Employer of the Year and more recently named Campaign US Experiential Agency of the Year.

Melissa Hamilton

Senior Vice President, Director, Integrated Production & Creative Technology, St. Louis MOMENTUM WORLDWIDE

Melissa Hamilton has been driving business improvements at Momentum for nearly 14 years. In her current role, she leads integration with its technology partner, The Famous Group, for awardwinning, cutting-edge technologies in the marketplace.

Hamilton works in partnership with Momentum’s global chief technology o cer, Jason Snyder, on projects like physical computing for the American Express Glow Tennis experience, a metaverse integration for Verizon’s Fortnite experience, and AI for the award-winning Coke Studio experience.

The latter was the rst-ever AI-driven traveling music studio of its kind where CocaCola turned music lovers into music creators. Available at a variety of festivals, fans responded to simple prompts and recorded a quick performance with integrated AI, allowing them to generate a customized band name, a debut single, a debut music video and visuals. The experience has generated a reach of more than 178 million and counting, and it has the beverage giant continuing to explore generative AI within marketing.

Hamilton was also instrumental in creating Momentum’s AI Brand Ambassadors, who are equipped with full experiential awareness, navigation, human-like motion, emotion and personality. They are trained for 24/7 customer engagement and discovery inside dynamic brand experiences.

She has also been fundamental in bringing machine learning for experiential marketing. Most recently, she helped the agency secure three experiential AI patents.

Yenifer Hernandez Director, Software Engineering

KROGER PRECISION MARKETING

Yen Hernandez has been instrumental in delivering retail media software at Kroger Precision Marketing. She joined the company in June 2022 and has spearheaded critical initiatives that have signi cantly enhanced the delivery, operation and support of the company’s media platform. She sets high standards for herself and her team, emphasizing process improvement and outcome optimization. She also fosters a culture of continuous improvement and learning, treating each member as an individual and focusing on developing their skill sets.

Her customer-focused mindset extends beyond her immediate responsibilities. She consistently collaborates across teams, striving to achieve optimal outcomes for KPM stakeholders. This cross-functional approach highlights her dedication to delivering value and maintaining high customer satisfaction.

Hernandez has led the creation of several innovative components, including bid management, third-party API integration and creative management capabilities. She has guided teams to conceptualize and deliver new customer experiences across various product lines, such as onsite, o site and managed products. She has also developed and re ned the incident and release management processes, enhancing the quality of deliverables and improving operational issue resolution. As a champion and early adopter of DevOps and deployment tools, she has modernized the development, deployment, monitoring and observation of mission-critical systems and infrastructure.

Prior to joining KPM, she spent ve years at Capital One leading software engineering e orts.

TECHNOLOGY

Margit Kittridge

Advertising Technology Lead, AD Retail Media

AHOLD DELHAIZE USA

Margit Kittridge has been a driving force behind Ahold Delhaize USA’s revolutionary Connected Store Commerce Initiative, which has transformed the retail landscape through cutting-edge advertising technology integrations. Under her leadership, the retailer has successfully implemented groundbreaking in-store digital signage integrations and ad tech strategy that leverages digital screens to enhance shopper engagement, drive incremental revenue and overall retail experience.

The initiative marks the rst time instore digital signage has been incorporated into the list of channels utilized to reach the connected customer when and where it matters most. Through strategically leveraging digital screens throughout its stores, the retailer has seamlessly blended the physical and digital realms to create an immersive experience for shoppers, while providing advertisers the opportunity to reach customers across the full path to purchase. By harnessing the power of advertising technology, Kittridge has helped Ahold Delhaize revolutionize how consumers interact with products, access information and make purchasing decisions in store.

Kittridge’s e orts have created an initiative that has not only elevated shopper engagement but has also driven notable improvements in the retailer’s overall instore digital signage operational e ciency and ad tech integrations. With dynamic content tailored to real-time promotions, it is now able to deliver more relevant experiences that resonate with shoppers on a deeper level, leading to increased loyalty, category sales and customer satisfaction. The Connected Store Initiative has paved the way for data-driven insights and analytics.

Virginia Lewis Vice President, Digital Growth and Development

MILLER ZELL

When Virginia Lewis joined the Miller Zell team in 2022, she identi ed opportunities within the digital realm to craft strategies centered on digital consulting and solutions architecture. Her foresight led to the company seeing ve times the number of proposals containing digital work, and its digital client projects tripled within just one year.

Lewis devised a seamless integration of cutting-edge digital technologies that catered to dynamic client needs. Her small team of four introduced innovations such as custom LED walls, digital pricing systems and bespoke content templates. The team also developed an award-winning inventory management application coupled with a QR code platform, which enhanced compliance and data collection across the board.

She spearheaded the digital elements of the NYC Marathon Expo activation for longstanding client Citizens Bank, integrating LED oor and wall technology that not only captivated attendees but also signi cantly boosted Miller Zell’s revenue by contributing incremental revenue of $1 million. The success of this activation was measurable; post-event brand studies showed that sponsor recall among marathon participants doubled.

Lewis also introduced augmented reality technology at a New York Giants sponsorship event, allowing fans to transform into virtual bobbleheads via their mobile devices. It was supported by robust, batterypowered digital display kiosks, designed to withstand the diverse weather conditions at MetLife Stadium.

Lewis and her team have been recognized for their technological impact through multiple awards, highlighting the quality and innovative nature of their digital projects.

TECHNOLOGY

Roli Saxena CEO

Roli Saxena has more than 20 years of experience driving the rapid growth of software as a service (SaaS), e-commerce and marketing enterprises. She is passionate about leading business transformations, operational e ectiveness, and strategy for early-to-late-stage startups and established publicly-traded companies.

Saxena’s AdRoll team, a B2C ad tech subsidiary of NextRoll, created an industryrst automation builder, which allows digital marketers to e ortlessly launch and manage social ads (Facebook, Instagram, TikTok and Pinterest), display ads and email campaigns through a single platform, saving time and money while improving campaign e ciency.

Her leadership also led to AdRoll partnering with WooCommerce, the opensource e-commerce platform for WordPress. The collaboration assisted retailers with increasing revenue and conversions from online customers through improved tracking and targeting abilities across channels, and eliminated the need for developer support for marketers creating individualized campaigns. The integration simpli ed the setup of AdRoll’s marketing automation templates, o ering a guided experience to handle crucial marketing objectives for businesses, including re-engaging customers or converting cart abandoners.

Saxena is dedicated to the privacy-forward future of advertising. Under her leadership, NextRoll’s team that develops alternative solutions to third-party cookie-based targeting became a market testing grantee for Google’s Privacy Sandbox Initiative.

Prior to joining NextRoll in 2021, Saxena contributed to the customer experience and growth strategies at various industry-leading technology companies, including LinkedIn, Clever, Brex Inc., Lightspeed Venture Partners and Culture Amp.

Lori Schafer CEO

DIGITAL WAVE TECHNOLOGY

As a software executive and entrepreneur with more than three decades of experience in technology, analytics, e-commerce and retail merchandising, Lori Schafer sits at the helm of Digital Wave Technology. The AI solutions company she co-founded in 2019 uses cutting-edge AI and machine-learning innovations for the retail and CPG industry.

Schafer’s team of former retailers and current technology innovators in retail, brand building, data science and low-code/nocode analytical architecture, developed the only AI-native rapid development platform with master data management at its core. It o ers enterprise content management and marketing solutions (product information management, product experience management, generative AI capabilities) alongside merchandising solutions (merchandise planning, assortment, lifecycle pricing).

Schafer’s leadership has contributed to heightened conversion rates, accelerated speed-to-market, improved e ciency and reduced shopper returns while delivering an exceptional end-user experience. Each brand resides on a single, uni ed product platform, developed by Digital Wave Technology, helping to improve executive leadership visibility and decision making.

The company’s technology recently enabled a leading fashion and sporting goods retailer to increase the number of drop ship SKUs by 50% in a few months, capitalizing on new market opportunities. Enriched product content also contributed to a 25% increase in conversions and a 25% reduction in cart abandonment.

Schafer was named to RIS News’ “In uentials: Top Movers and Shakers in Retail” list in November 2023, and RETHINK Retail honored her with its 2024 Top Retail Experts award.

BY INSTACART

As the director of customer success, Jackie Shannon manages the CPG arm of the Eversight by Instacart business, encompassing more than 30 accounts and a large percentage of the company’s SaaS revenue. Under her guidance, the team successfully onboarded nine new customers in 2023, and strategic collaborations with the Commercial Team led to expansion strategies for other major clients.

Shannon has also been pivotal in driving technological innovation at Eversight. She was instrumental in the development and successful launch of the Eversight Access Solution for SMB (small- and medium-sized business) CPGs. This innovative technology approach facilitates companies in harnessing advanced AI-driven insights to improve promotion decision making without the need for extensive in-house resources. The solution includes predictive analytics, shopper behavior insights and an automated recommendations engine. She managed e orts across various functional teams, helping to de ne the go-to-market strategy and directly contributing to the solution’s strategic framework.

Shannon also guided the architecture of the Consumer Insights Portal, providing a true voice of the customer for Eversight’s Product teams. This new capability is instrumental for its customers in gaining deeper insights into consumer behavior speci cally related to price and promotion. The platform leverages big data analytics to enable customers to drive actionable insights through detailed data reporting, predictive models and data visualizations. The portal has signi cantly enhanced Eversight’s value proposition, enabling CPGs to understand longitudinal pricing and promotion decisions around trial, incrementality, take rate and more.

Jackie Shannon Director, Customer Success EVERSIGHT

Brands & Retailers Are Riding ... The Wellness Wave

Multipurpose products with added health benefits are catering to growing wellness demand, but marketers must win over today’s more knowledgeable and discerning customers.

BY MICHAEL APPLEBAUM

America has gone wild for wellness. Ritzy social wellness clubs, step-by-step books on mindfulness and constant online chatter about self-care are all signs of our cultural obsession with holistic health. Simply stated, this is the principle that our physical, mental and emotional well-being are interconnected, and that true happiness requires us to be healthy in all aspects of our lives.

Betting on wellness as something more than a passing fancy, CPG companies have flooded the market with multi-purpose products that promise an array of added health benefits. Socalled adaptogenic coffees with traces of mushrooms and herbs purport to reduce anxiety and stress. Moisturizers and other skincare products with ingredients like turmeric tout their anti-inflammatory properties. Just about any food that can credibly make the claim now features packaging that highlights its gluten-free, fiber-rich and Keto-compliant credentials.

“This is an opportunity for any company that has a product that you put in your body or on your body,” says Stephen Bettencourt, executive director of retail insights and enterprise brands at CVS Health. “Everybody seems to be moving in the direction of holistic health and wellness.”

But as marketers eye a bigger stake in the multitrillion-dollar wellness industry — which is projected to grow 8.6% annually and reach $8.5 trillion globally by 2027, according to The Global Wellness Institute — they must proceed with caution. One of the biggest challenges is to win over a knowledgeable and discerning public that expects scientifically backed claims and has a knack for detecting clean label practices that don’t pass the smell test.

“Consumers are a lot smarter now,” says Amy Avellar, director of customer marketing at SmartyPants Vitamins. “They’re demanding products that are of high quality and efficacious, and they’re not believing in the smoke and mirrors. They want to know that what they’re buying delivers on what it says.”

The latter is a cautionary note for marketers when developing packaging, merchandising and wellness-themed ad campaigns. “Wellness messages must resonate as authentic,” says Bettencourt. “Consumers have become so adept at understanding what the truth is. If you’re trying to create a marketing campaign with no real substance, they’ll see right through it.”

Girl Dinners, Gut Health: The TikTok Factor

From calorie-conscious “girl dinners” to mocktail recipes for the sober curious to the latest tips on gut health, social media has become a powerful incubator for health and wellness trends. Younger generations are increasingly likely to seek ideas and information on social media platforms — particularly those driven by visual content like TikTok, Instagram and Pinterest — instead of a traditional search engine like Google. This is especially true in beauty and wellness. Gen Z consumers use TikTok to search for hair & makeup (40%) and well-being and fitness (39%), more than any topic except gift ideas (40%), according to an April 2024 survey from Talker Research.

“Teens are flocking to Sephora for multi-step skincare routines because they’ve seen it on TikTok,” notes Avellar. “They’re getting advice on building healthy habits and performance nutrition from their favorite content creators.”

Similar trends are playing out in the vitamin and supplements category. Thanks to surging online interest, digestive health is now the largest segment in the category, according to Avellar. SmartyPants has responded to the demand with new products, such as a kids fiber and veggies gummy vitamin introduced in April 2024 that contains the equivalent fiber per serving as three cups of kale.

“Consumers are becoming more aware of bio-absorption, and we are only making claims that we can substantiate with proven literature,” says Avellar. “We’re testing and learning what messages resonate best. That may mean the message I serve to a shopper in an aisle in Target is different than a high-impact TikTok ad, but ultimately it comes down to reinforcing quality.”

In August, the SmartyPants brand launched an omnichannel “Smart Move, SmartyPants” back-to-school campaign for its kids multivitamin that included TikTok ads, influencer partnerships, digital out-of-home ads, in-store merchandising and sampling. “At the shelf, we’re activating point-of-sale that communicates our distinctive product superiority to help close conversion in-aisle, where we see the majority of purchase decisions are still being made,” notes Avellar.

Buzzing Over Non-Alcoholic Spirits

One clear sign of consumers’ push for a healthier lifestyle is the proliferation of non-alcoholic beverages. Volume in the category grew at an average annual rate of 24% from 2018 to 2023, and it’s expected to grow an average of 10% over the next five years, according to IWSR. The U.S. currently leads the global market for non-alcoholic spirits (i.e., bottled beverages marketed as spirits substitutes, excluding non-alcoholic beer and wine) with sales that could reach $13.3 million by 2027, according to GlobalData.

“The overall category is still relatively small, but it’s growing because people are either not drinking, or drinking less, especially younger consumers,” says Duane Stanford, editor and publisher of Beverage Digest.

In a departure from the more serious messages of the past, spirits marketers are now embracing the idea of moderation in alcohol consumption as not just responsible, but fashionable, behavior. We see this approach in Diageo’s marketing for Captain Morgan Spiced Gold 0.0 brand, which launched last September in the U.K., as well as its Seedlip non-alcoholic beverage brand.

In a series of ads, Diageo makes the case that consumers can have fun with or without drinking in social settings. Rapper Bree Runway stars in an “Enjoy Slow” campaign for Captain Morgan 0.0, which features a slower version of the ’90s pop hit “Rhythm of the Night,” while Vine star Nicholas Fraser’s “Why You Always Lying” lyrics are replaced with “Why You Always Whying” in ads that challenge the question that often kills the fun vibes: “Why aren’t you drinking tonight?” And actor RegeJean Page suggests the choice to not drink can be seen as stylish and one’s individual expression, as he encourages consumers to “Choose Different” in a recent campaign for Seedlip’s newest flavor, Notas de Agave.

Retail Stores: The Next Wellness Frontier

As the idea of holistic health has taken root in society, marketers are exploring new ways of communicating with customers to promote wellness. “There’s a variety of promises that brands can make from a lifestyle point of view,” says Melissa Gonzalez, principal at MG2. “It can be everything from new product offerings to sections of beauty departments that explain benefits in a wellness context to awareness of environmental issues.”

A January 2024 report on holistic health from the MG2 Advisory group explores how marketers can capitalize on what it sees as the next wellness frontier: the retail store. “By evaluating traditional store design elements through the lens of wellness,” the report states, “brands have the opportunity to create environments that are more holistic, rather than simply physical, and inclusive of cognitive, emotional and spiritual health attributes.”

Based on a survey of about 1,200 consumers, the report found that displays that communicate the effects wellness services have on the mind and body are especially effective. In addition, sounds generated by physical events, such as waves and rain, in tandem with natural lighting can establish a sense of calm. Activity spaces, such as meditation or exercise rooms, can also reinforce wellness-driven environments.

Retailers have already taken steps such as lowering shelves to create better sight lines and a less confi ned space, says Bettencourt. “Stores are grouping items with similar benefits, or similar colors, which does a lot to promote positive emotion and well-being. It’s a less stressful environment because you can relax and browse versus doing more destination shopping.”

Keeping It Real

As notions of holistic wellness continue to expand, marketers outside the bounds of traditional health-related categories are looking for ways to participate in the arena while staying true to their brands. For example, gyms like Equinox often engage in

marketing partnerships with skin care brands to offer samples and deals on products that can help achieve the customer’s overall health and fitness goals.

“It’s a way to kind of ‘stay in your lane’ while contributing to wellness in a positive way,” says Sampo Parkkinen, CEO and founder of Revieve, a New-York based fi rm that works with beauty and skincare brands to create personalized digital experiences.

Still, as marketers wade further into wellness territory, there is a risk of stepping into what some see as a saturated market. “Consumers are overwhelmed by all the different messages they receive about what’s healthy and what’s not,” says Katie Thomas, head of The Kearney Consumer Institute. “None of us are looking to be hit over the head with more options.”

Thomas cautions marketers not to try to lead consumers too far down the wellness path. “Health and wellness is very personal. Everyone is going to make their own choices and tradeoffs,” she says. “You don’t have to over-market to consumers or try to over-innovate. Just make sure you have a good understanding of how your customers are thinking about health.”

Health and wellness is very personal. ... You don’t have to over-market to consumers or try to over-innovate. Just make sure you have a good understanding of how your customers are thinking about health.

— Katie Thomas, The Kearney Consumer Institute

Diageo leveraged Vine star Nicholas Fraser in an ad for Captain Morgan Spiced Gold 0.0. His “Why You Always Lying” lyrics are replaced with “Why You Always Whying.”

• Meet 10-15 qualified solution providers in private rooms for 20-minutes sessions.

• Valuing your time and resources is a priority. Meetings are based on your business objectives, not quotas.

• Two attendees each receive hotel accommodations and complimentary tickets to P2PI LIVE & EXPO.

“I recommend CONNECT to other brands for its ability to facilitate meaningful connections and drive forward-thinking discussions.”

Lily Chou Sr. Manager, Digital Marketing Fairlife

BRAND ACTIVATION

EXCELLENCE

We showcase five best-in-class campaigns from the retail media networks and shopper marketing categories of the 2024 REGGIE Awards.

BY MICHAEL APPLEBAUM

The Path to Purchase Institute for the fifth straight year has teamed up with the Association of National Advertisers (ANA) to share case studies for selected winners of the ANA’s annual REGGIE Awards. Each of these shopper-focused campaigns is worthy of “best in class” designation for the unique ways in which they engaged shoppers and drove results. “REGGIE,” shorthand for “cash register,” is an acknowledgment that the ultimate objective of any brand activation program is to drive sales.

The 2024 REGGIES honored more than 75 winners from more than 25 categories. Here, we provide in-depth case studies of five of the winning programs from the “Retail Media Networks” and “Shopper Marketing, Retailer-Specific or Omnichannel Marketing” categories:

• “Walmart Ugly Sundaes” (page 33)

• “Untold Beauty” (page 34)

• “Dare to Be Truly You” (page 35)

• “Jimmy Dean/Walmart ‘Shine Your Way’ “ (page 36)

• “I’m Just the Flu” (page 37)

The 2025 ANA REGGIE Awards program will be open for entries this fall. For full details and to download an entry kit, visit REGGIEAwards.org.

Client: UNILEVER Agency: ARC WORLDWIDE

While ice cream enjoys a starring role in the summer, it is often marginalized to a supporting player during the holidays. Pumpkin pie a la mode, anyone?

When Walmart gave Unilever the sweet opportunity to allocate shelf space for 16 new items in the category — including seasonally irrelevant cones, bars and ice cream truck favorites — Unilever sought to develop a clever concept that could elevate its frozen treats to top billing.

“All of the new items were novelties and pints, so we had to get creative. We knew that we needed to break through the noise of all of the other holiday advertising and fi nd a way to make these items relevant,” says Julia Frazier, shopper marketing manager at Unilever. “We pushed the consumer’s understanding of our brands in the category’s offseason by bringing the items together in a way that prioritized memories and fun over holiday expectations and stress.”

Enter Ugly Sundaes, a campaign dripping with irony (and hot fudge) that pays homage to the cheeky holiday pastime of ugly Christmas sweater parties. The message to Walmart’s target audience of Gen X and younger parents: Have fun, let loose and dispense with stressful holiday entertaining in favor of more spontaneous and free-form ice cream sundae desserts.

“We looked to the beloved tradition of ugly sweater parties because it embraces the messy, untraditional and imperfection of the season. It was a white space for ice cream in a crowded market,” says Katrine Ryan, senior strategist at Arc Worldwide. “When our creative team suggested that shoppers mix and mash our products together, it felt like the ultimate rebellion our shopper seeks from cookie-cutter expectations and holiday pressures.”

As part of its online platform, Unilever targeted shoppers using Walmart’s fi rst-party data on TikTok, where influencers showcased how to unlock stress-free fun with ugly sundaes during the holidays. It also extended the activation into

“WALMART UGLY SUNDAES”

Pinterest to create more space for recipe content and inspiration. Unilever leveraged its portfolio of ice cream brands — Breyers, Ben & Jerry’s, Talenti, Magnum and Klondike — to encourage shoppers to “get messy” in the kitchen and post their creations online at a brand engagement page at Walmart.com.

“The most unusual posts we saw were some of my absolute favorites from the program,” says Jon Britt, creative director at Arc Worldwide. “The influencer posts were about making a game out of our call to action and amplified across Instagram and TikTok via the influencer’s handle and TikTok via Walmart’s handle. We saw influencers and followers alike pitting themselves against loved ones in a battle for the ugliest — and most delicious — sundaes.”

Taking advantage of a surge in holiday website traffic, Unilever drove inspiration and consideration for conversion through digital media buys with animated imagery, while catering to shoppers’ lean holiday budgets with a variety of basket-building savings offers.

To the delight of Unilever and Walmart, the results were a lot prettier than the sundaes. Posting a strong 13.2% year-over-year dollar growth across the Unilever portfolio, the program surpassed the benchmark of 8.7% year-over-year category growth at Walmart. Unilever brought 1.7 million new households versus the previous period, surpassing 2021’s household penetration growth of 18%. An impressive 27% of buyers at Walmart tried one of the featured brands for the fi rst time.

Consumer engagement and media performance also exceeded expectations. Audiences targeting traditional holiday items saw the thirdhighest click-through rate of .22% and drove a $10.43 ROAS, significantly exceeding benchmarks. Influencer content achieve a positive sentiment rate, which was two times higher than the benchmark.

I“UNTOLD BEAUTY”

Client: UNILEVER

Agency: ARC WORLDWIDE

n 2022, Unilever launched Untold Beauty to increase representation of multicultural shoppers in the beauty and personal care (BPC) category at Walgreens. The omnichannel campaign featuring the Shea Moisture, Vaseline and Dove brands showcased multicultural imagery accompanied by beauty narratives that had historically gone unheard.

Despite the program’s success, its creators believed it had room to grow. On the business side, multicultural shoppers continued to purchase most of their BPC products elsewhere. While they made 22 trips to Walgreens, they only purchased the BPC category on five of those occasions. Other retailers were capturing 90% of their total wallet in the category.

To address this challenge, Unilever saw an opportunity to expand Untold Beauty to a wider audience through Walgreens Advertising Group, while featuring additional products and a strengthened purpose. Primary and secondary research was deployed to understand the pain points around both the product and retail experience for multicultural shoppers.

“The modern multicultural shopper doesn’t just want top-quality products and services,” says Jessica Bydlak, vice president of strategy at Arc Worldwide. “They view the products they purchase and the retailers they shop as an extension of their personality, values and identity, as well as a meaningful way to connect with others who share their values and experiences. All of the other brands and retailers were offering discounts and offers — our point of difference was to offer community and commitment to their unique needs.”

In a change from its previous influencer strategy, Unilever and Walgreens formed a partnership with The Moth, a New York-based nonprofit that works within local communities to share uplifting stories through live “Slam” events. The idea was to meet shoppers where they were — on the streets, in Walgreens parking lots and in stores. “We knew our shoppers had some amazing stories, and although they weren’t content creators, we knew they could be — with a little help,” says Katie McElligott, vice president of creative at Arc Worldwide.

“We decided a more powerful way to approach representation authentically would be to show the actual community through their own images and stories,” adds Kelvin Hill, associate creative director at Arc Worldwide. “We were able to accomplish this by having real conversations with shoppers at Walgreens — authentic, unscripted, on-the-spot dialogue. These came to life in year two in some of the same places across the Walgreens retail media, but also expanded our reach into digital out of home and the Moth’s ecosystem.”

Highlights of these conversations were featured during the Moth Radio podcast hour, which aired through in-store audio at Walgreens stores, and at Slam events in Chicago, New York and Miami. Images captured throughout the events were displayed across a series of digital out-of-home ads, with activation in the retail media network providing the greatest reach and impact. Stories that stopped the scroll on Walgreens’ social platforms informed but also inspired shoppers to click through to the brand page on Walgreens.com.

Untold Beauty exceeded expectations with a 6.36% conversion rate and $21.29 directional ROAS, doubling and tripling respective benchmarks.

The partners note that the ultimate success is the meaningful impact of the program in the communities and lives of Walgreens’ shoppers.

“Through our groundbreaking partnerships with Walgreens, alongside the profound collaboration with The Moth, our platform emerges as a testament to inclusivity and empowerment, celebrating diversity and amplifying stories untold,” says Mary Drapp, health and beauty shopper marketing lead at Unilever.

“While The Moth has partnered with brands in the past, they have never worked holistically across all of their offerings to do storytelling workshops and sponsored events,” adds McElligott. “It was a rare opportunity for both The Moth and Arc to work together, and we both embraced it. Together, we were able to create a new chorus of voices while breaking down walls in the commerce.”

From a very young age, girls are bombarded on social media with unrealistic body images and unhealthy advice about dieting, fitness and nutrition. Alarmingly, it is estimated that nine in 10 children are exposed to toxic online beauty content. Mental health experts warn that exposure to such content can lead to risky behavior and conditions, including a wide range of eating disorders and self-harming practices.

Client: UNILEVER

Agency: ARC WORLDWIDE

“DARE TO BE TRULY YOU”

Unilever’s global education initiative, Dove Self-Esteem Project, created a platform to engage shoppers on this sensitive topic while boosting sales of Dove personal care brands at Walmart. Previously, Walmart shoppers had mainly purchased body wash products from Dove, and Unilever needed to jumpstart sales throughout the portfolio. This dual incentive led to the creation of Dare to be Truly You, an interactive experience platform based on the Truth or Dare game to encourage more open conversations between parents and girls.

“The Dove Self-Esteem Project equips young people with free, evidencebased tools to help them overcome appearance pressures and stereotypes and improve their body confidence so they can realize their full potential,” says Maxine Williams, shopper marketing manager at Unilever. “Using these tools, we were able to create a fun interactive experience, making it easy for mom to have those hard conversations using our TikTok ‘Dare to be Truly You’ fi lter. By bringing it to Walmart, we made it accessible to everyone and we were able to make this learning moment more relatable using language our kids can relate to.

Unilever’s strategic insight revealed what had been preventing progress on this issue. “We knew that four out of five girls wanted their parents to talk to them about managing toxic online beauty advice, but we found that our barrier was about managing how these conversations felt,” explains Katrine Ryan, senior strategist at Arc Worldwide. “That barrier was our springboard for possible ways in, and it led to the idea of parents playing a game with their daughters.”

Truth or Dare seemed like a perfect fit. For many, the game harkens back to a sleepover, camp or bus ride — a rite of passage that spans generations. “We felt that by taking something familiar to both parties we could introduce thought-provoking prompts and dares in a way that didn’t create any pressure on either party,” says Ryan.

TikTok users were introduced to a version of the game in which moms and daughters played by tipping their heads right or left to select a truth or

dare and shared their recorded answers. A brand engagement page on Walmart.com featured a printable game, educational materials and suggestions for head-to-toe self-care. An in-store endcap showcased deodorant and skin cleansing products to promote basket-building.

In addition, Unilever sent 1,000 Walmart families everything they needed to host a Dare to Be Truly You party with others. Kits included friendship bracelets, props and cards to spark conversations. For families who shopped together, Dove hosted an immersive parking lot event that drove home the importance of self-esteem in everyday life.

Dove reached and impacted thousands of families with the Dare to be Truly You campaign. In terms of awareness and engagement following use of the at-home party kits, 79% of participants said the program was extremely or very effective in raising awareness about self-esteem and body confidence, and 67% said they now have significantly more discussions or conversations with their child or others about those topics.

The campaign also met its business objective of increasing conversions beyond body wash. Deodorant and hair care moved the most units compared to other Dove categories versus the prior year (10% and 9%, respectively). Dove grew multi-category customers by 7.3%, while singlecategory customers increased by 4.1%.

“JIMMY DEAN/ WALMART SHINE YOUR WAY”

TClient: TYSON FOODS

Agency: IN CONNECTED MARKETING

he Walmart breakfast foods category has struggled to keep up with the tremendous growth it recorded during the COVID-19 pandemic. In late 2022, Tyson Foods’ Jimmy Dean sausage brand was in the midst of a steady sales decline at Walmart when it embarked on a new, months-long campaign with the Walmart Connect retail media network to help reverse the slide.

Based on its research, Jimmy Dean uncovered that the general breakfast eater has an emotional connection to the meal that influences their habits and purchases. Notably, it found that 91% of Walmart breakfast eaters fall into four specific need states, which it labeled Healthy, Routine, Social and Indulgent. These four segments became the foundation for distinct protein breakfast targets and customized ad messages on Walmart Connect.

“The yellow and red of the Jimmy Dean brand are instantly recognizable, but we needed to go beyond brand recognition,” says Cheyanne Woods, director of commerce marketing at Tyson Foods. “Our challenge was to make sure the right consumers discovered these solutions to correlate with their needs. Our tactics came to life through extremely engaging headlines and aesthetics, crafted by our award-winning creative team.”

While most Walmart shoppers regularly eat breakfast, their need states vary depending on what motivates them to eat breakfast during different timeframes throughout the year. Thus, Jimmy Dean set out to identify and overlay every message, piece of content, delivery timing and target to ensure it was optimally meeting those needs.

The resulting Shine Your Way campaign used shopper behavior data to inform which pathways within the retail media network would resonate best with each need state. The communication strategies were individualized to each piece of content to hyper-target the shopper that related most to a specific SKU. The segments and associated themes were broken down as follows:

• Mornings Together: New Year, New You — Routine and Healthy

• Something to Brunch On: Spring Celebrations — Social and Indulgent

• Spark Summer with Breakfast: Summer Meal Solutions — Indulgent, Social and Routine

Given the lengthy span of the campaign, Jimmy Dean needed to remain agile in responding to changing conditions. Throughout the activation in 2023, the brand team observed changes in how shoppers were approaching breakfast purchases and navigating through the Walmart Connect platform, and used real-time data to adjust campaign strategy accordingly.

“We faced numerous challenges, including competitive launches, new SKUs from rivals and private labels, and the widespread impact of inflation,” notes Woods. “Although the campaign ran for a longer duration, we assessed in smaller periods to correlate with seasonality to ensure we had a flexible approach to our market strategy. We adapted to each opportunity in real time, ensuring our actions were timely and effective. This includes optimization of channels, spend thresholds, communication and targeting.”

She added that the “flexibility to pivot at every critical juncture” enhanced velocity and drove impressive results for the duration of the Shine Your Way campaign.

“We’ve built upon our achievements by addressing gaps, capturing more market share and driving incremental growth,” says Woods. “Our relentless pursuit of excellence ensures we stay ahead, delivering impressive results and solidifying our position in the market. Our goal is to continue to optimize in partnership with Walmart Connect, building off our previous learnings and gain more in-depth personalization for incremental growth.”

DHEALTH NEW YORK (AREA 23)

Client: SANOFI; Co-client: WALGREENS Agency: McCANN

espite its status as the world’s largest manufacturer of flu vaccines, Sanofi faced a couple of big challenges with public perception. First, people often underestimate the seriousness of the flu and flu-related complications such as pneumonia, heart attack and hospitalization. And second, despite the widespread name recognition that Pfi zer and Moderna were able to generate for their COVID-19 vaccines, most consumers don’t think twice about which brand of flu vaccine they get — they just roll up their sleeve and take what’s offered.

With this in mind, Sanofi saw an opportunity to partner with Walgreens Advertising Group (WAG) and leverage the reach of its omnichannel retail media network to motivate consumers to ask for a Sanofi flu shot by name at Walgreens.

The campaign had to strike a delicate balance. Sanofi needed to remind people of the seriousness of the flu and take necessary action without resorting to scare tactics. Seeking a thought-provoking and memorable idea, Sanofi landed on the vivid image and familiar metaphor of a wolf in sheep’s clothing, with a deceptively reassuring campaign title: “I’m just the flu.”

“Creatively, we always felt the wolf in sheep’s clothing idea had the stopping power to engage consumers with these messages,” says Megan Buckley, vice president and director of strategic planning at Area 23. “This was confi rmed by multiple rounds of quantitative and qualitative testing that proved that consumers remained engaged throughout the entire TV commercial. Over the course of concept testing, we learned that we had to do more to let consumers know that they could request a specific flu vaccine, so this became part of our narrative.”

While Sanofi had previously marketed its high-dose flu vaccine Fluzone Quadrivalent, this campaign was its fi rst portfolio-driven campaign to also include its recombinant vaccine, Flublok. This meant creating a campaign that motivated consumers not only to get vaccinated, but also to request a Sanofi flu shot from their pharmacist or doctor.

“I’M JUST THE FLU”

“For us, motivating consumers to ask for a Sanofi flu shot fi rst meant getting people to recognize that the flu can be serious and then explaining why Sanofi’s higher-dose flu shots are shown to offer better protection against the flu and flu-related complications,” says Josh Grossberg, executive creative director at Area 23.

“The trick for us was just to show them how big of a problem the flu could really be,” says Grossberg. “Because most of us spend so much time thinking about our vaccines, that connection can seem obvious and unmissable. But taking the time to discover how consumers really felt about a product they actually just took for granted helped us locate the right fulcrum to really change their behavior.”

Sanofi retail media ads directed people to book their flu shot appointment on the Walgreens flu shot scheduling page. National TV spots, a new WAG partnership with neighborhood engagement app Nextdoor and in-store Rx bags all reinforced the messages and call to action. Lastly, a pharmacist pocket guide allowed the specialists to educate consumers on the differences between Sanofi flu vaccines and which vaccine they’d be eligible to receive.

The awareness and engagement efforts paid off. Nextdoor ads delivered a 2.55% behavioral lift compared to those who hadn’t seen the campaign. The most significant change in visitation came from Hispanic-American and African-American communities, which historically have experienced lower vaccination rates compared to white communities. Dedicated brand emails achieved a 58% open rate and over 24,000 clicks, surpassing both Walgreens’ email click-through rates and open-rate benchmarks.

Most importantly, the campaign achieved its main objective. “With the Fluzone High Dose vaccine, we do see brand recognition within the targeted age group,” says Samantha Picking, director of immunizations at Walgreens. “People come in and ask for it by name.”

P-O-P SHOWCASE

Our latest display gallery presents a sampling of eye-catching and effective in-store activations representing a variety of product categories — in the U.S. and beyond.

Brand: Hershey’s/Reese’s Retail partner: Albertsons

Display manufacturer: Universal Display & Fixtures

This permanent endcap fi xture from Universal Display & Fixtures has successfully elevated the Hershey’s and Reese’s portfolio within Albertsons. Collaborating with Anderson Merchandising, the fi xture has been implemented across Albertsons outlets, creating a fun and eye-catching destination that entices shoppers through its strong appetite appeal. Notably, all materials used are from postconsumer recycled or upcycled sources and are fully recyclable at the end of their lifecycle.

Brands: Motocompacto

Display manufacturer: Innovative Marketing Solutions

Innovative deployed 1,100 displays to Honda and Acura dealerships nationwide, spotlighting the reintroduction of Honda’s Motocompacto scooter to the global market. The display is designed with a removable base, and as the Motocompacto line evolves over time, this display can grow with its needs. As built, it ships as single-sided, but it can be double-sided as well. The display glorifies the scooter while offering a modular structure for potential future additions.

Brands: Britvic/PepsiCo brands

Display manufacturer: DS Smith

London-based DS Smith Retail Marketing produced an eye-catching display for PepsiCo products that offered fans a chance to win a subscription to TNT Sports’ broadcast channels in the UK. Produced for soft drink company Britvic, the display stood out in UK supermarkets’ linear layouts by using high-quality graphics, product imagery and captivating shapes that attract shoppers. The display is also modular in design, allowing for maximized execution in different sizes across various store formats. DS Smith created the display consulting with Britvic on ways to make a bigger impact in-store at a time when consumers’ shopping habits continue to change.

Brand: The Kraken Display manufacturer: Bish Creative

Bish created this “Kraken the Ship” display to attract consumers to Proximo Spirits’ new gold spiced rum. The display was handsculpted and molded from poly resin and metal. The key visuals were simple touches such as floating barrels, broken wood pieces and the Kraken holding a bottle of gold spiced rum like a trophy. The display was placed in more than 300 stores and has been rerun three times. The brand team was able to secure 2030 case stackings in markets across the country, making this the most successful product launch in Proximo Spirits history.

Retail partner: Belk Display manufacturer: The Imagine Group

Belk’s back-to-school campaign invites students to start the year in classroom-ready style. The Imagine Group partnered with Belk to create store displays that featured trendsetting hanging signs and specially designed faux lockers for fun pops of color. This campaign captures the excitement of the BTS season with dimensional displays that make the grade.

P-O-P Showcase

Brand: Transitions

Retail partner: Lenscrafters

Display manufacturer: Frank Mayer

Frank Mayer designed a custom countertop display box to store four Transitions Optical lens trays. These boxes allow for easy access to showcase Transitions’ lines of products for sale at Lenscrafters locations. Each lens tray consists of two laser-cut acrylic pieces held together by magnets. A printed graphic with product information is set between the frame and tray.

Brand: Ariel and Downy

Retailer partner: Walmart

Brands: PepsiCo’s beverage brands

Display manufacturer: Universal Display & Fixtures

This Pepsi endcap, featuring a roll-feed system and dynamic lighting, serves as a prime destination for PepsiCo’s power brands in multiple retailers nationwide. Thanks to the efforts of PepsiCo’s dedicated bottling teams and partners, as well as efficient store-delivery processes, this endcap has been flawlessly executed at retail. The engineered structure offers a discreet and mobile solution, allowing for easy loading in distribution centers or back rooms. It can be conveniently moved into place using a pallet jack and removable headers, ensuring a large and effective placement that meets the needs of the execution team.

Display manufacturer: Visual Branding

Procter & Gamble’s Ariel and Downy brands have made a significant impact with their “Laundry Cycle” campaign, successfully rolled out across Walmart stores in Central America. The in-store execution, designed and produced by Visual Branding, was implemented in more than 36 locations and key to the campaign’s success. A visually striking endcap display was crafted to replicate an authentic laundry center, capturing the attention of consumers and immersing them in the laundry cycle experience. Central to the display was a washing machine that not only reinforced the visual and thematic concept but also served a functional purpose by providing storage and dispensing solutions for the products.

Brands: Coca-Cola Display manufacturer: Smurfit WestRock

Coca-Cola Co. collaborated with Smurfit Westrock during the bustling Super Bowl season to create an extraordinary merchandising display. The partners harnessed their existing “Caseman” design, elevating it into the captivating “Rushing Caseman.” Crafted from approximately 20 parts, this football player illusion bursts forth from the wall. The cost-effective approach, coupled with a streamlined assembly process, ensured success within Coca-Cola’s tight timeframe. By leveraging an existing concept, the partners contained costs, and the flatpack design facilitated simplified shipping and assembly.

Brand: Viktor & Rolf

Retail partner: Macy’s Display manufacturer: Bish Creative

The objective for this Viktor & Rolf holiday spectacular was to showcase a plethora of flowers inside an atomizer to attract the attention of consumers and achieve strategic placement of their gift sets inside Macy’s. Viktor & Rolf parent company L’Oréal requires sustainability in its displays. This display was made from chrome-plated steel, a wooden base and a vac form atomizer with the key element being more than 300 silk flowers within the core. Each flower was hand placed inside the core cylinder, which arrived fully assembled. Fragrance is the leading category within the L’Oréal portfolio, and with a 100% placement of this display, Viktor & Rolf had an 80% lift in sales.

Brands: Manscaped

Display manufacturer: The Imagine Group

The Imagine Group teamed up with Manscaped to craft an endcap display that marries bold aesthetics with effortless function. Vividly designed backer panels, shelf liners, and blocker boxes blend vibrant colors, adding a splash of visual intrigue to this campaign. Custom riser trays keep everything neatly in place for easy access, echoing the sleek simplicity of the products themselves. Just like Manscaped’s products, this display is all about turning heads while keeping things ruggedly straightforward.

P-O-P Showcase

Brand: Oral-B

Retail partner: Walmart

Display manufacturer: Visual Branding

In the competitive retail environment, Procter & Gamble’s Oral-B brand has distinguished itself with the “Power Oral-B” campaign, which has been successfully implemented in Walmart stores in Guatemala, El Salvador and Costa Rica. The in-store execution, designed and produced by Visual Branding, provided a visually striking display that was crafted to capture consumer attention. The display featured a model of a tooth, with one side dirty and the other clean. This visual presentation not only increased consumer interaction with the brand but also drove significant sales growth across Walmart stores in these three countries.

Retail partner: Buck Knives

Display manufacturer: Innovative Marketing Solutions

Innovative deployed 100 Buck floor displays to independent outdoor retailers in the summer of 2024. This was the fi rst reinvention of the Buck brand at retail in 10-plus years. Modular display components gave retailers options of mounting product on glass shelves or hanging it via magnetic panels. This was key to Buck providing retailers with the flexibility they needed.

BevAlc Merchandising

The beverage alcohol (BevAlc) category has been interesting to watch in recent years as alcohol consumption trends evolved and brands increasingly diversified their product offerings. One subcategory we’re watching closely at the Path to Purchase Institute is non-alcoholic beverages, which are especially prevalent among Millennials and Gen Zers.

According to off-premise data from NielsenIQ, 94% of BevAlc consumers are also purchasers of non-alcoholic alternatives. Also noteworthy, beer has been losing ground to other alcoholic beverages, and canned cocktail sales are growing faster than that of hard seltzer.

Additionally, online alcohol sales have been on an upward trajectory since at least 2017 and will continue significant growth through 2025, per many estimates. However, the most influential place to purchase is still in stores.

Here is a sampling of how brands have activated at retail over the past six months.

BY JACQUELINE BARBA

1

Molson Coors activated its summer music promotion, “Chill Amplified,” at Albertsons Cos.’ namesake banner with a pole topper above case stacks of limited-edition Coors Light packages. The topper communicated a “This summer, choose chill” message and invited shoppers to scan a QR code to enter a sweepstakes that awards a “VIP music experience” with one of the brand’s musical partners, such as LL Cool J and Mt. Joy.

2

Molson Coors’ Miller Lite tied in to the Houston Livestock Show and Rodeo, which took place February-March, with a commanding spectacular at a Circle K in Texas. The presentation comprised themed “Round up great taste” standees, a floor cling and signage surrounding case stacks and a small tower of individual, limited-edition cans.

3

Total Wine showcased noncarbonated spiked refresher Happy Thursday from Molson Coors after it launched and hit retail shelves in April. A colorful, branded standee and large stanchion sign communicating “New” was surrounded by stacks of cases on an elevated platform right next to the entrance.

4

At Amazon Fresh, a branded floorstand stocking individual bottles of Treasury Wine Estates’ Matua wine encouraged shoppers to “Refresh your bucket list” by scanning a QR code that directed shoppers to the brand’s Instagram page for inspiration.

5

At Kroger, various branded cases of wine are merchandised together below a pole topper designed as a cheat sheet for different types of wine, including pinot noir, red blend and pinot grigio. Signage for each type of wine highlights primary flavors and a taste profile alongside a QR code that directs shoppers to more in depth profiles, including info on select brands from, for example, Seaglass Wine Co. and E. & J. Gallo Winery’s Barefoot.

6

At Kroger, a dedicated endcap united and comarketed different champagne and wine brands ideal for brunch, including Kim Crawford, The Beach Rose by Whispering Angel, Cook’s, Andre and Lamarca The endcap included pink co-branded signage such as violators, a header sign and shelf blocks promoting the bottle/brand merchandised on that shelf. The signage communicated cocktail ideas, tips and recipes.

7

Heat Check, a new hot pepper-flavored vodka from Spirit of Gallo, was created in partnership with New Amsterdam and YouTube talk show “Hot Ones.” At Kroger, it was co-marketed alongside cases of ZingZang bloody mary mix on a co-branded floorstand that communicated a cocktail recipe.

8

Non-alcoholic brand Wonder Fusion drew attention in the BevAlc department at ShopRite with stacks of its freeze pops displayed under a colorful, branded umbrella that depicted all the flavors and that it’s “For ages 21 and younger.”

IGA Unites CPGs for Sweepstakes

THE

‘CELEBRATE SUMMER’ PROGRAM PROMOTED

THE SPONSORS: COCA-COLA CO., CLOROX

CO., UNILEVER, MARS WRIGLEY, HERSHEY CO. AND POTATOES USA.

BY SAMANTHA NELSON

The Independent Grocers Alliance united five major CPGs for its annual “Celebrate Summer” sweepstakes.

“The promotion is an opportunity to celebrate the freedom that summer brings and highlight all the best of the season, from juicy steaks and delectable seafood to the freshest local fruits and vegetables,” said Michael S. La Kier, IGA USA vice president, brand development. “The program allows local grocers to highlight the products most relevant to their local communities.”

Shoppers entered from May 29 to June 25 through IGA.com, with three winners receiving $1,000 to spend on a new grill. Violators positioned near grilling supplies and condiments used a QR code to link to the entry page and touted the sweepstakes’ sponsors: Coca-Cola Co., Clorox Co., Unilever, Mars Wrigley, Hershey Co. and Potatoes USA.

“Most of these companies are part of our IGA Red Oval partnership program, where IGA partners with brands each year to help them best achieve their commercial goals,” La Kier said. “The Coca-Cola Company has been title sponsor of our Celebrate Summer program since the beginning. It’s an opportunity to highlight how great Coca-Cola goes with food, but also Gold Peak and Vitaminwater. And, since it’s summer, Smartwater

and Powerade play a key hydration role with consumers, too.”

IGA’s retail media network promoted the program through digital ads, social media posts, digital circulars and programmatic display ads. A June 13 post on IGA’s “Shopper Solutions” blog spotlighted the sweepstakes and shared recipes from Coke, Clorox’s Kingsford and Hidden Valley Ranch, and Potatoes USA. Participants from last year’s program and the IGA’s Family Meals Made Easy Recipe Club email list received targeted messages.

The Celebrate Summer program launched in 2021 with the goal of driving shoppers to make purchases at the more than 2,000 IGA-affi liated retailers across the U.S.

“Success will be measured by looking at total store sales (digital and in-store), the performance of sponsor brands, and overall shopper engagement,” La Kier said. “It’s a bit too early to tell, but we’ve seen very positive early results for many of the brands involved.”

THE ART OF MERCHANDISING ®

THE ART OF MERCHANDISIN G ®

Create Your Own Merchandising Masterpiece with Trion Fixtures

Think Beyond the Obvious Literature Holder

Literature Holder

Think Beyond the Obvious Literature Holder

Paint the Town Red Think Beyond the Obvious Literature Holder

The forecast is a cold cooler front when you use Trion’s Air Flow Baffle in coolers. Product temperature can be difficult to maintain at the front of a cooler. This Air Flow Baffle ensures that cold air is forced forward to keep items at their ideal temperature. Use as part of your cooler outfitting strategy, along with WonderBar ® Bar Merchandisers and hooks, EWTTM Expandable Wire Tray System, and cooler capable Clear Scan® label holders.

Don’t judge a literature holder by its cover these coated-wire multi-taskers can be used to accommodate anything that is best displayed upright. Rather than stacking that merchandise flat on shelves, show off features and benefits where customers can fully view the entire item. Creatively deploy these to sell almost anything, including games, mirrors, frames, clocks, puzzles, life vests, baking sheets, and — for traditionalists —even product literature.

Z ip Track ® Merchandiser

Literature Holder

For Base Deck and More Clear Dividers & Stops

Clear Dividers & Stops

For Base Deck and More Clear Dividers & Stops

WonderBar® EWTTM Large

For Base Deck and More Clear Dividers & Stops

Don’t judge a literature holder by its cover these coated-wire multi-taskers can be used to accommodate anything that is best displayed upright. Rather than stacking that merchandise flat on shelves, show off features and benefits where customers can fully view the entire item. Creatively deploy these to sell almost anything, including games, mirrors, frames, clocks, puzzles, life vests, baking sheets, and — for traditionalists —even product literature. Call 800-444-4665 | TrionOnline.com

Don’t judge a literature holder by its cover these coated-wire multi-taskers can be used to accommodate anything that is best displayed upright. Rather than stacking that merchandise flat on shelves, show off features and benefits where customers can fully view the entire item. Creatively deploy these to sell almost anything, including games, mirrors, frames, clocks, puzzles, life vests, baking sheets, and — for traditionalists —even product literature. Call 800-444-4665 | TrionOnline.com

Call 800-444-4665 | TrionOnline.com

Call 800-444-4665 | TrionOnline.com

Don’t judge a literature holder by its cover these coated-wire multi-taskers can be used to accommodate anything that is best displayed upright. Rather than stacking that merchandise flat on shelves, show off features and benefits where customers can fully view the entire item. Creatively deploy these to sell almost anything, including games, mirrors, frames, clocks, puzzles, life vests, baking sheets, and — for traditionalists —even product literature. Call 800-444-4665 | TrionOnline.com

Use ZIP Track® storewide for a wellorganized display of spray paint cans and other craft items. Works well with caulking tubes in hardware too. This is the most versatile system of its kind on the market. Easy to install, ZIP Track® components clip on a front rail allowing lanes to adjust quickly, even when full or to add additional facings. Use actual product to set lane width from 2" up to 3 3/4 ". Slide product front-to-back to “ZIP” each track together. ZIP Track ® offers a wide

Cooler Capable AMT®

Best Selection Guaranteed Holders & Strips on Hooks

Holders & Strips on Hooks

Best Selection Guaranteed Holders & Strips on Hooks

Best Selection Guaranteed Holders & Strips on Hooks

You’ll be hooked on these Clear Scan® Label Holders when you see how easily they accommodate drop-in plain paper labels. Promote product and price or features and benefits so customers can choose easily and so can you! Make your selection of Clear Scan Label Holders from a variety of profiles, colors and lengths, then add them to hooks with flip-front or FISH-TipTM mounts. Skip the mess of sticky adhesive labels and trade up to easy-to-use plain paper label holder systems.

You’ll be hooked on these Clear Scan® Label Holders when you see how easily they accommodate drop-in plain paper labels. Promote product and price or features and benefits so customers can choose easily and so can you! Make your selection of Clear Scan Label Holders from a variety of profiles, colors and lengths, then add them to hooks with flip-front or FISH-TipTM mounts. Skip the mess of sticky adhesive labels and trade up to easy-to-use plain paper label holder systems.

You’ll be hooked on these Clear Scan® Label Holders when you see how easily they accommodate drop-in plain paper labels. Promote product and price or features and benefits so customers can choose easily and so can you! Make your selection of Clear Scan Label Holders from a variety of profiles, colors and lengths, then add them to hooks with flip-front or FISH-TipTM mounts. Skip the mess of sticky adhesive labels and trade up to easy-to-use plain paper label holder systems.

Truth or dare? The truth is that Trion’s ShelfWorks® Clear Dividers and Product Stops are up to any dare. Choose straight, reversible, or interlocking-front clear dividers to align, stack, divide, and organize almost any product you want to sell. Another truth is Trion’s products are durable, high-quality items that will work as hard as you do. Try to find better merchandising solutions. We double-dog dare you.

Truth or dare? The truth is that Trion’s ShelfWorks® Clear Dividers and Product Stops are up to any dare. Choose straight, reversible, or interlocking-front clear dividers to align, stack, divide, and organize almost any product you want to sell. Another truth is Trion’s products are durable, high-quality items that will work as hard as you do. Try to find better merchandising solutions. We double-dog dare you.

Call 800-444-4665 | TrionOnline.com

Call 800-444-4665 | TrionOnline.com

Call 800-444-4665 | TrionOnline.com

You’ll be hooked on these Clear Scan® Label Holders when you see how easily they accommodate drop-in plain paper labels. Promote product and price or features and benefits so customers can choose easily and so can you! Make your selection of Clear Scan Label Holders from a variety of profiles, colors and lengths, then add them to hooks with flip-front or FISH-TipTM mounts. Skip the mess of sticky adhesive labels and trade up to easy-to-use plain paper label holder systems. Call 800-444-4665 | TrionOnline.com

Neatly and effectively display cooler and freezer items, including yogurt, dips, puddings, ice cream, single-serve foods, and more. Our small Adjustable Merchandising Tray (AMT) fits a range of 4- to 6-ounce cups; the medium AMT organizes mid-range offerings; and the large AMT gives ice cream lovers pause to browse and choose a pint of their favorite flavor (hmmm why not get both Cherry Vanilla and Rocky Road?). This manual-feed tray ensures that products remain faced and accessible. Time to re-stock? Just lift out and refill. Add Clear Scan® Label Holder, and you’re finished! Call 800-444-4665 | TrionOnline.com

Truth or dare? The truth is that Trion’s ShelfWorks® Clear Dividers and Product Stops are up to any dare. Choose straight, reversible, or interlocking-front clear dividers to align, stack, divide, and organize almost any product you want to sell. Another truth is Trion’s products are durable, high-quality items that will work as hard as you do. Try to find better merchandising solutions. We double-dog dare you.

Don’t judge a literature holder by its cover these coated-wire multi-taskers can be used to accommodate anything that is best displayed upright. Rather than stacking that merchandise flat on shelves, show off features and benefits where customers can fully view the entire item. Creatively deploy these to sell almost anything, including games, mirrors, frames, clocks, puzzles, life vests, baking sheets, and — for traditionalists —even product literature. Call 800-444-4665 | TrionOnline.com

Call 800-444-4665 | TrionOnline.com

Call 800-444-4665 | TrionOnline.com

Truth or dare? The truth is that Trion’s ShelfWorks® Clear Dividers and Product Stops are up to any dare. Choose straight, reversible, or interlocking-front clear dividers to align, stack, divide, and organize almost any product you want to sell. Another truth is Trion’s products are durable, high-quality items that will work as hard as you do. Try to find better merchandising solutions. We double-dog dare you.

Call 800-444-4665 | TrionOnline.com

If you think the WonderBar EWT is great, wait till you meet its big brother! Oversized just like some of your products, this weightlifter stays strong on both metal and open wire shelves and bar. One-piece installation means you can drop this bad boy right into place, adjust as needed, and watch the revenue increase. The EWT takes over from there, automatically feeding product to the front and billboarding merchandise for maximum visibility. Call 800-444-4665 | TrionOnline.com

Call 800-444-4665 | TrionOnline.com

Best Selection

Inventory Control

ICC’s and Shams Inventory Control

WonderBar® Hooks

ICC’s and Shams Inventory Control

ICC’s and Shams Inventory Control

Holders & Strips on Hooks

WonderBar® Displays are the versatile heroes of the Trion product family, coming to the rescue when you need muscle and good looks to merchandise items of all sizes. These Bar Hooks can lift heavy loads in their capable arms. Display or Scan, Saddle Mount or Plug in, there are Trion WonderBar Hooks for every need.

Keep those carded products tidy and easy to see when you add inventory control clips (ICCs) to your standard, medium, heavy or extra heavy wire hook displays. These handy clips keep merchandise faced and double as a marker to let you know when it’s time to reorder or re-stock products. Available in Rabbit Ear ICC and circular Sham configurations. Or order with half-moon ATICC Inventory control clips already pre-mounted on the hook for you.

Keep those carded products tidy and easy to see when you add inventory control clips (ICCs) to your standard, medium, heavy or extra heavy wire hook displays. These handy clips keep merchandise faced and double as a marker to let you know when it’s time to reorder or re-stock products. Available in Rabbit Ear ICC and circular Sham configurations. Or order with half-moon ATICC Inventory control clips already pre-mounted on the hook for you.

Keep those carded products tidy and easy to see when you add inventory control clips (ICCs) to your standard, medium, heavy or extra heavy wire hook displays. These handy clips keep merchandise faced and double as a marker to let you know when it’s time to reorder or re-stock products. Available in Rabbit Ear ICC and circular Sham configurations. Or order with half-moon ATICC Inventory control clips already pre-mounted on the hook for you.

Keep those carded products tidy and easy to see when you add inventory control clips (ICCs) to your standard, medium, heavy or extra heavy wire hook displays. These handy clips keep merchandise faced and double as a marker to let you know when it’s time to reorder or re-stock products. Available in Rabbit Ear ICC and circular Sham configurations. Or order with half-moon ATICC Inventory control clips already pre-mounted on the hook for you.

You’ll be hooked on these Clear Scan® Label Holders when you see how easily they accommodate drop-in plain paper labels. Promote product and price or features and benefits so customers can choose easily and so can you! Make your selection of Clear Scan Label Holders from a variety of profiles, colors and lengths, then add them to hooks with flip-front or FISH-TipTM mounts. Skip the mess of sticky adhesive labels and trade up to easy-to-use plain paper label holder systems.

Call 800-444-4665 | TrionOnline.com

THE ART OF MERCHANDISIN

THE ART OF MERCHANDISING ®

THE ART OF MERCHANDISIN

Create Your Own Merchandising Masterpiece with Trion Fixtures

Unlimited configuration

Unlimited Configuration Expandable Wire Tray™

Expandable Wire TrayTM

Cold Front Forecast Air F low Baffle

The forecast is a cold cooler front when you use Trion’s Air Flow Baffle in coolers. Product temperature can be difficult to maintain at the front of a cooler. This Air Flow Baffle ensures that cold air is forced forward to keep items at their ideal temperature. Use as part of your cooler outfitting strategy, along with WonderBar ® Bar Merchandisers and hooks, EWTTM Expandable Wire Tray System, and cooler capable Clear Scan® label holders.

Call 800-444-4665 | TrionOnline.com

Product offerings come in different sizes, so it makes sense that displays should come in different sizes, too. That’s why Trion created the WonderBar® Expandable Wire Tray System, aka EWT. We included every feature you would want if you created it yourself: powdercoated galvanized wire that stands up to harsh environments; adjustable width; easy custom configuration; rail mount and freestanding units; wire or clear acrylic product stops. EWT mounts on pegboard, slatwall, gondola shelf, table top and cooler.

Product offerings come in different sizes, so it makes sense that displays should come in different sizes, too. That’s why Trion created the WonderBar ® Expandable Wire Tray System. We included every feature you would want if you created it yourself: powder-coated galvanized wire that stands up to harsh environments; adjustable width; easy custom configuration; rail mount and freestanding units; wire or clear acrylic product stops. EWT mounts on pegboard, slatwall, gondola shelf, table top and cooler.

Call 800-444-4665 | TrionOnline.com

Make an Appearance Z ip Track ® Merchandiser

Finish the Job Base Deck Fencing

Bin there, organized that! Trion’s deck fencing helps you bin small, large, bulk or packaged items while keeping them accessible to customers. Customize your display to create closed-front or open-front compartments using straight or offset front fence, then add our convenient labeling systems to finish the job right.

Call 800-444-4665 | TrionOnline.com

Announce Product Presence

Announce Product Presence

Extruded Sign Holders

Extruded Sign Holders

Containers Well Contained Cooler Capable AMT®

Think of these extruded signs as a GPS for your retail setting. Quickly guide customers to the products they want and need with these versatile sign holders. Plan your customer’s routes, then slide in signs when you’re ready. Creative merchandisers might also use these sign holders for monthly or weekly specials, buy-one-get-one offers, specialized category definition (think gluten free, organic, fair trade, etc.), or promotion of in-store loyalty cards. A variety of mounting options are available including hooks, push pin, and foam tape. The opportunities for use are endless.

Think of these extruded signs as a GPS for your retail setting. Quickly guide customers to the products they want and need with these versatile sign holders. Plan your customer’s routes, then slide in signs when you’re ready. Creative merchandisers might also use these sign holders for monthly or weekly specials, buy-one-get-one offers, specialized category definition (think gluten free, organic, fair trade, etc.), or promotion of in-store loyalty cards. A variety of mounting options are available including hooks, push pin, and foam tape. The opportunities for use are endless. Call 800-444-4665 | TrionOnline.com

Neatly and effectively display cooler and freezer items, including yogurt, dips, puddings, ice cream, single-serve foods, and more. Our small Adjustable Merchandising Tray (AMT) fits a range of 4- to 6-ounce cups; the medium AMT organizes mid-range offerings; and the large AMT gives ice cream lovers pause to browse and choose a pint of their favorite flavor (hmmm why not get both Cherry Vanilla and Rocky Road?). This manual-feed tray ensures that products remain faced and accessible. Time to re-stock? Just lift out and refill. Add Clear Scan® Label Holder, and you’re finished! Call 800-444-4665 | TrionOnline.com

Call 800-444-4665 | TrionOnline.com

If you think the WonderBar EWT is great, wait till you meet its big brother! Oversized just like some of your products, this weightlifter stays strong on both metal and open wire shelves and bar. One-piece installation means you can drop this bad boy right into place, adjust as needed, and watch the revenue increase. The EWT takes over from there, automatically feeding product to the front and billboarding merchandise for maximum visibility. Call 800-444-4665 | TrionOnline.com

Use ZIP Track ® storewide for neat and tidy health, beauty and wellness displays. This is the most versatile system of its kind on the market. Easy to install, ZIP Track® components clip on a front rail allowing lanes to adjust quickly, even when full or to add additional facings. Use actual product to set lane width from 2" up to 3 3/4 " Slide product front-to-back to “ZIP” each track together. Custom spring tensions and lane depths are available to fit any and all shelf and product needs. Manufactured from durable, modern plastics, ZIP Track® provides an extended merchandising life.

Call 800-444-4665 | TrionOnline.com

Slatwall Hooks

Hooks! WonderBar® Hooks

Yeah, We’ve Got That Slatwall Hooks

WonderBar® Displays are the versatile heroes of the Trion product family, coming to the rescue when you need muscle and good looks to merchandise items of all sizes. These Bar Hooks can lift heavy loads in their capable arms. Display or Scan, Saddle Mount or Plug in, there are Trion WonderBar Hooks for every need.

Let’s review your wish list of slatwall hook features: flat back plate base? Trion’s got it. Even load distribution? Check. Customizable with Clear Scan Labels? Yep. Flip-front or metal plate Label Holder, gotcha. Like your varied products, Trion’s Slatwall Hooks are offered in a range of standard, medium, heavy, and extra heavy gauges. Our hooks fit all industry standard slatwall slots, and many work with slot inserts. Call for a sample to check the fit with your design.

Let’s review your wish list of slatwall hook features: flat back plate base? Trion’s got it. Even load distribution? Check. Customizable with Clear Scan Labels? Yep. Flip-front or metal plate Label Holder, gotcha. Like your varied products, Trion’s Slatwall Hooks are offered in a range of standard, medium, heavy, and extra heavy gauges. Our hooks fit all industry standard slatwall slots, and many work with slot inserts. Call for a sample to check the fit with your design.

THE ART OF MERCHANDISIN

THE ART OF MERCHANDISIN

THE ART OF MERCHANDISIN

THE ART OF MERCHANDISING

THE ART OF MERCHANDISIN G

THE ART OF MERCHANDISIN G

THE ART OF MERCHANDISIN

Create Your Own Merchandising Masterpiece with Trion Fixtures

Create Your Own Merchandising Masterpiece with Trion Fixtures

Create Your Own Merchandising Masterpiece with Trion Fixtures

Create Your Own Merchandising Masterpiece with Trion Fixtures

Create Your Own Merchandising Masterpiece with Trion Fixtures

Create Your Own Merchandising Masterpiece with Trion Fixtures

Extruded Sign Holders

Extruded Sign Holders

Sign Up!

Cold Front Forecast Air F low Baffle

Sign Up! Extruded Sign Holders

Sign Up!

Extruded Sign Holders

Extruded Sign Holders

Check out the benefits of our promotional products, and you’ll want to sign up!

Extruded sign holders are multi-purpose fit your fixture needs. Use plastic pushbuttons to attach signs to pegboard. Use FISH Tip TM hooks to position outboard on pegboard, slatwall and more. These sign holders make it easy to define product categories update price specials, highlight product features, and offer special deals to your customers. Extruded sign holders are offered in 4 heights and almost any length. Staggered rear mounts allow positioning at 4 different heights. Call 800-444-4665 | TrionOnline.com

Check out the benefits of our promotional products, and you’ll want to sign up! Extruded sign holders are multi-purpose to fit your fixture needs. Use plastic pushbuttons to attach signs to pegboard. Use FISH Tip TM hooks to position outboard on pegboard, slatwall and more. These sign holders make it easy to define product categories update price specials, highlight product features, and offer special deals to your customers. Extruded sign holders are offered in 4 heights and almost any length. Staggered rear mounts allow positioning at 4 different heights. Call 800-444-4665 | TrionOnline.com

The forecast is a cold cooler front when you use Trion’s Air Flow Baffle in coolers. Product temperature can be difficult to maintain at the front of a cooler. This Air Flow Baffle ensures that cold air is forced forward to keep items at their ideal temperature. Use as part of your cooler outfitting strategy, along with WonderBar ® Bar Merchandisers and hooks, EWTTM Expandable Wire Tray System, and cooler capable Clear Scan® label holders.

Check out the benefits of our promotional products, and you’ll want to sign up! Extruded sign holders are multi-purpose to fit your fixture needs. Use plastic pushbuttons to attach signs to pegboard. Use FISH Tip TM hooks to position outboard on pegboard, slatwall and more. These sign holders make it easy to define product categories update price specials, highlight product features, and offer special deals to your customers. Extruded sign holders are offered in 4 heights and almost any length. Staggered rear mounts allow positioning at 4 different heights. Call 800-444-4665 | TrionOnline.com

Check out the benefits of our promotional products, and you’ll want to sign up! Extruded sign holders are multi-purpose to fit your fixture needs. Use plastic pushbuttons to attach signs to pegboard. Use FISH Tip TM hooks to position outboard on pegboard, slatwall and more. These sign holders make it easy to define product categories update price specials, highlight product features, and offer special deals to your customers. Extruded sign holders are offered in 4 heights and almost any length. Staggered rear mounts allow positioning at 4 different heights. Call 800-444-4665 | TrionOnline.com

Check out the benefits of our promotional products, and you’ll want to sign up! Extruded sign holders are multi-purpose to fit your fixture needs. Use plastic pushbuttons to attach signs to pegboard. Use FISH Tip TM hooks to position outboard on pegboard, slatwall and more. These sign holders make it easy to define product categories update price specials, highlight product features, and offer special deals to your customers. Extruded sign holders are offered in 4 heights and almost any length. Staggered rear mounts allow positioning at 4 different heights. Call 800-444-4665 | TrionOnline.com

Call 800-444-4665 | TrionOnline.com

Verdict: Guilty! ScanLock® Hook Locks

Verdict: Guilty!

Tool Displayers

ScanLock Hook Locks

ScanLock® Hook Locks

Containers Well Contained Cooler Capable AMT®

Verdict: Guilty!

ScanLock® Hook Locks

Verdict: Guilty!

ScanLock® Hook Locks

Stop! Thief! Send your loss prevention team for a long lunch when Scanlock® Scan Hook Locks are on the job. The great price is a steal in itself, but don’t let the deal fool you. These locks secure most common scan hooks and can retrofit existing hooks. Choose your preferred lock-up: purchase the locks alone or choose full lock-and-hook combinations. Open hooks when customers request, then replace items and re-lock without the need for the key. Even the lock itself is secure, as it stays in place while items are accessed by staff. These locks have been rightly accused of protecting merchandise of all types while protecting your profits. Verdict: guilty!

Neatly and effectively display cooler and freezer items, including yogurt, dips, puddings, ice cream, single-serve foods, and more. Our small Adjustable Merchandising Tray (AMT) fits a range of 4- to 6-ounce cups; the medium AMT organizes mid-range offerings; and the large AMT gives ice cream lovers pause to browse and choose a pint of their favorite flavor (hmmm why not get both Cherry Vanilla and Rocky Road?). This manual-feed tray ensures that products remain faced and accessible. Time to re-stock? Just lift out and refill. Add Clear Scan® Label Holder, and you’re finished! Call 800-444-4665 | TrionOnline.com

Stop! Thief! Send your loss prevention team for a long lunch when Scanlock® Scan Hook Locks are on the job. The great price is a steal in itself, but don’t let the deal fool you. These locks secure most common scan hooks and can retrofit existing hooks. Choose your preferred lock-up: purchase the locks alone or choose full lock-and-hook combinations. Open hooks when customers request, then replace items and re-lock without the need for the key. Even the lock itself is secure, as it stays in place while items are accessed by staff. These locks have been rightly accused of protecting merchandise of all types while protecting your profits. Verdict: guilty! Call 800-444-4665 | TrionOnline.com

Stop! Thief! Send your loss prevention team for a long lunch when Scanlock® Scan Hook Locks are on the job. The great price is a steal in itself, but don’t let the deal fool you. These locks secure most common scan hooks and can retrofit existing hooks. Choose your preferred lock-up: purchase the locks alone or choose full lock-and-hook combinations. Open hooks when customers request, then replace items and re-lock without the need for the key. Even the lock itself is secure, as it stays in place while items are accessed by staff. These locks have been rightly accused of protecting merchandise of all types while protecting your profits. Verdict: guilty! Call 800-444-4665 | TrionOnline.com

Stop! Thief! Send your loss prevention team for a long lunch when Scanlock® Scan Hook Locks are on the job. The great price is a steal in itself, but don’t let the deal fool you. These locks secure most common scan hooks and can retrofit existing hooks. Choose your preferred lock-up: purchase the locks alone or choose full lock-and-hook combinations. Open hooks when customers request, then replace items and re-lock without the need for the key. Even the lock itself is secure, as it stays in place while items are accessed by staff. These locks have been rightly accused of protecting merchandise of all types while protecting your profits. Verdict: guilty! Call 800-444-4665 | TrionOnline.com

Stop! Thief! Send your loss prevention team for a long lunch when Scanlock® Scan Hook Locks are on the job. The great price is a steal in itself, but don’t let the deal fool you. These locks secure most common scan hooks and can retrofit existing hooks. Choose your preferred lock-up: purchase the locks alone or choose full lock-and-hook combinations. Open hooks when customers request, then replace items and re-lock without the need for the key. Even the lock itself is secure, as it stays in place while items are accessed by staff. These locks have been rightly accused of protecting merchandise of all types while protecting your profits. Verdict: guilty!

Call 800-444-4665 | TrionOnline.com

Oversize? No Problem! WonderBar® EWTTM Large

Hard Working Tool Displayers

Hard Working Tool Displayers

Hammer sales when home and garden tools are attractively merchandised. Trion specialty hooks are designed to work as hard as the items they hold. Sort, angle, hang, and sell all types of hand tools using a pegboard display, then nail down the details with accessories like our FlipScan® Label Holders and Strips, Scan ItTM Sign Holders, wall tags, and more.

Hammer sales when home and garden tools are attractively merchandised. Trion specialty hooks are designed to work as hard as the items they hold. Sort, angle, hang, and sell all types of hand tools using a pegboard display, then nail down the details with accessories like our FlipScan® Label Holders and Strips, Scan ItTM Sign Holders, wall tags, and more.

Hammer sales when home and garden tools are attractively merchandised. Trion specialty hooks are designed to work as hard as the items they hold. Sort, angle, hang, and sell all types of hand tools using a pegboard display, then nail down the details with accessories like our FlipScan® Label Holders and Strips, Scan ItTM Sign Holders, wall tags, and more.

Hammer sales when home and garden tools are attractively merchandised. Trion specialty hooks are designed to work as hard as the items they hold. Sort, angle, hang, and sell all types of hand tools using a pegboard display, then nail down the details with accessories like our FlipScan® Label Holders and Strips, Scan ItTM Sign Holders, wall tags, and more.

Call 800-444-4665 | TrionOnline.com

Call 800-444-4665 | TrionOnline.com

Call 800-444-4665 | TrionOnline.com

Hammer sales when home and garden tools are attractively merchandised. Trion specialty hooks are designed to work as hard as the items they hold. Sort, angle, hang, and sell all types of hand tools using a pegboard display, then nail down the details with accessories like our FlipScan® Label Holders and Strips, Scan ItTM Sign Holders, wall tags, and more.

Call 800-444-4665 | TrionOnline.com

If you think the WonderBar EWT is great, wait till you meet its big brother! Oversized just like some of your products, this weightlifter stays strong on both metal and open wire shelves and bar. One-piece installation means you can drop this bad boy right into place, adjust as needed, and watch the revenue increase. The EWT takes over from there, automatically feeding product to the front and billboarding merchandise for maximum visibility.

Call 800-444-4665 | TrionOnline.com

Best Selection Scan Hooks for Grid

Super Hooks! WonderBar® Hooks

Best Selection

Best Selection Scan Hooks for Grid

Scan Hooks for Grid

Best Selection

Scan Hooks for Grid

WonderBar® Displays are the versatile heroes of the Trion product family, coming to the rescue when you need muscle and good looks to merchandise items of all sizes. These Bar Hooks can lift heavy loads in their capable arms. Display or Scan, Saddle Mount or Plug in, there are Trion WonderBar Hooks for every need.

Slat or flat! Trion Industries makes slatgrid or flatgrid scan hooks for that. Flip or clip, you get your choice of label holder styles. Choose from flatback metal, or open wire backplates in single prong, loop, or scan hook fronts. You then have a choice of label holder styles. The entire range of 1 " , 3 " and 4 " grid surfaces are supported. If slatwire or gridwall is your display surface, your hook choice should be Trion.

Slat or flat! Trion Industries makes slatgrid or flatgrid scan hooks for that. Flip or clip, you get your choice of label holder styles. Choose from flatback metal, or open wire backplates in single prong, loop, or scan hook fronts. You then have a choice of label holder styles. The entire range of 1 " , 3 " and 4 " grid surfaces are supported. If slatwire or gridwall is your display surface, your hook choice should be Trion.

Slat or flat! Trion Industries makes slatgrid or flatgrid scan hooks for that. Flip or clip, you get your choice of label holder styles. Choose from flatback metal, or open wire backplates in single prong, loop, or scan hook fronts. You then have a choice of label holder styles. The entire range of 1 " , 3 " and 4 " grid surfaces are supported. If slatwire or gridwall is your display surface, your hook choice should be Trion.

Slat or flat! Trion Industries makes slatgrid or flatgrid scan hooks for that. Flip or clip, you get your choice of label holder styles. Choose from flatback metal, or open wire backplates in single prong, loop, or scan hook fronts. You then have a choice of label holder styles. The entire range of 1 " , 3 " and 4 " grid surfaces are supported. If slatwire or gridwall is your display surface, your hook choice should be Trion.

Slat or flat! Trion Industries makes slatgrid or flatgrid scan hooks for that. Flip or clip, you get your choice of label holder styles. Choose from flatback metal, or open wire backplates in single prong, loop, or scan hook fronts. You then have a choice of label holder styles. The entire range of 1 " , 3 " and 4 " grid surfaces are supported. If slatwire or gridwall is your display surface, your hook choice should be Trion.

| info@triononline.com

THE ART OF MERCHANDISIN G

THE ART OF MERCHANDISIN

THE ART OF MERCHANDISING

THE ART OF MERCHANDISIN G

Create

Create Your Own Merchandising Masterpiece

with Trion Fixtures

Base Deck Fencing

Pin-Stop Waterfall Hooks

Grab-and-Go Beverage Sales

Zip Track® Beverage System

The forecast is a cold cooler front when you use Trion’s Air Flow Baffle in coolers. Product temperature can be difficult to maintain at the front of a cooler. This Air Flow Baffle ensures that cold air is forced forward to keep items at their ideal temperature. Use as part of your cooler outfitting strategy, along with WonderBar ® Bar Merchandisers and hooks, EWTTM Expandable Wire Tray System, and cooler capable Clear Scan® label holders.

Literature Holder

This mini tray leads to maximum revenue, because it allows complimentary items to be featured together. Dual lanes adjust to fit narrow merchandise sizes as small as 1 3⁄4 ". Each lane features a separate pusher paddle to keep products forwarded and faced. Feature items of different widths via asymmetric lane configurations. Cross merchandise a variety of products with ease. Trays install without tools and lift out for quick restocking or product rotation. Full line includes standard and oversize trays, and display, scan and pusher hooks. Call 800-444-4665 | TrionOnline.com

These strong, downward-canted waterfall hooks lift more weights than a personal trainer. Ready for a workout, Trion Industries’ hooks display heavy products, like free weights in multiple sizes, with both sales and safety in mind. Your customers can easily browse the merchandise, which is held in place by built-in pins to keep product from shifting or falling. Exercise your opportunity to cross-sell related products and keep your bottom line in shape! Of course these waterfall utility

Call 800-444-4665 | TrionOnline.com

Merchandise all size drinks from mini Red Bull® cans to oversized Gatorade® bottles. ZIP Track® is the most versatile and cost-effective Grab-and-Go system available on the market. Use actual product to set lane width from 2" to 3 3/4 " Reset lane width on set-up in less than 30 seconds. Shelf-based and coolerready, this anchored system billboards product for easy selection and fast sale. ZIP Track® forwards and faces product at all times. Quickly add lanes with this easy to install and adjust system. ZIP Track® offers a wide range of adjustability for this ever-evolving beverage category and changing package designs.

Clear Scan

Create Your Own

Cooler Capable AMT

Staging Areas Built In Pin-Stop Waterfall Hooks

Sign Up!

Mirror, mirror on the wall. You can be the most difficult item to display of all. Clever merchandisers use large literature holders for three-dimensional, awkwardly sized items like mirrors, framed art, clocks, and more. Available in a range of sizes, gauges, and weights, Trion’s large literature holders can be spaced horizontally to accommodate all manner of product sizes.

Call 800-444-4665 | TrionOnline.com

This bottom is tops for displaying heavy, bulky, or hard-to-fit items. Display them attractively and neatly using front fencing and dividers to customize the display space and create unique presentations of similar or related items. This cross-selling approach makes shopping easier for the customer and more profitable for you. Select from a range of other Trion outfitting to maximize selling space from the base deck to the top shelf and beyond. Call 800-444-4665 | TrionOnline.com

If you think the WonderBar EWT is great, wait till you meet its big brother! Oversized just like some of your products, this weightlifter stays strong on both metal and open wire shelves and bar. One-piece installation means you can drop this bad boy right into place, adjust as needed, and watch the revenue increase. The EWT takes over from there, automatically feeding product to the front and billboarding merchandise for maximum visibility.

Call 800-444-4665 | TrionOnline.com

THE ART OF MERCHANDISIN G

Versatile Wall Tags

Staging Areas Built In Pin-Stop Waterfall Hooks

These strong, downward-canted waterfall hooks lift more weights than a personal trainer. Ready for a workout, Trion Industries’ hooks display heavy products, like free weights in multiple sizes, with both sales and safety in mind. Your customers can easily browse the merchandise, which is held in place by built-in pins to keep product from shifting or falling. Exercise your opportunity to cross-sell related products and keep your bottom line in shape! Of course these waterfall utility hooks are perfect for more than hand weights. Give them a try.

Call 800-444-4665 | TrionOnline.com

Storewide solutions for any labeling need. Available in a variety of profiles (shapes), these bright, clear label holders are easily positioned in all standard C-channel configurations, as well as displays incorporating metal, glass, wood, wire baskets, wire shelving, wire fencing, and scanning hooks. Plain paper labels drop in behind a clear flexible PVC front, allowing labels to be changed quickly and inexpensively without messy adhesive backing. Adhesive label holders and strips also available if that is your need. Save time, increase visibility, and boost sales with this storewide labeling system. Cooler capable, color, and built-in promo Clip label holders and strips available. Call 800-444-4665 | TrionOnline.com

Neatly and effectively display cooler and freezer items, including yogurt, dips, puddings, ice cream, single-serve foods, and more. Our small Adjustable Merchandising Tray (AMT) fits a range of 4- to 6-ounce cups; the medium AMT organizes mid-range offerings; and the large AMT gives ice cream lovers pause to browse and choose a pint of their favorite flavor (hmmm why not get both Cherry Vanilla and Rocky Road?). This manual-feed tray ensures that products remain faced and accessible. Time to re-stock? Just lift out and refill. Add Clear Scan® Label Holder, and you’re finished! Call | TrionOnline.com

What do you want your customers to know? Want to promote great prices or unique product features? Add wall tags to your displays faster than you can say “sign up!” Wall tags allow you to mount your product and price separately on vertical display surfaces, for cleaner overall presentation.

Call 800-444-4665 | TrionOnline.com

These strong, downward-canted waterfall hooks lift more weights than a personal trainer. Ready for a workout, Trion Industries’ hooks display heavy products, like free weights in multiple sizes, with both sales and safety in mind. Your customers can easily browse the merchandise, which is held in place by built-in pins to keep product from shifting or falling. Exercise your opportunity to cross-sell related products and keep your bottom line in shape! Of course these waterfall utility hooks are perfect for more than hand weights. Give them a try.

Call 800-444-4665 | TrionOnline.com

Available

heroes of the Trion product family, coming to the rescue when you need muscle and good looks to merchandise items of all sizes. These Bar Hooks can lift heavy loads in their capable arms. Display or Scan, Saddle Mount or Plug in, there are Trion WonderBar Hooks for every need.

Mirror, mirror on the wall. You can be the most difficult item to display of all. Clever merchandisers use large literature holders for three-dimensional, awkwardly sized items like mirrors, framed art, clocks, and more. Available in a range of sizes, gauges, and weights, Trion’s

Flip-Scan case for ease of use. The articulated label holder lifts up and out of the way for easy product access, then falls back to vertical for viewing product and price info. Our unique label holder flexes open so plain paper labels can be inserted effortlessly. Available with short label holders or full length label strips and constructed of long-life materials, these durable, attractive scan hooks can outfit all display surfaces, including pegboard, slatwall, grid, crossbar, and corrugated. Fully compatible with the Clear Scan® Label Holder System for C-channel, shelf edge, wire basket, and refrigerated areas storewide.

make it easy to label and price products, regardless of plan-o-gram fixture layout, unusual product shape, or tightly spaced displays. When you need a flexible aid to label and price items quickly and conveniently, turn to this Swiss Army knife of outfitting. Scan-ItTM is available in a range of back plate sizes and label holder configurations.

THE ART OF MERCHANDISIN G

THE ART OF MERCHANDISING ®

THE ART OF MERCHANDISIN

THE ART OF MERCHANDISIN G

Create Your Own Merchandising Masterpiece with Trion Fixtures

THE ART OF MERCHANDISIN G ®

Create Your Own Merchandising Masterpiece with Trion Fixtures

See More, Sell More WonderBar® Trays

Cold Front Forecast Air F low Baffle

See More, Sell More WonderBar® Trays

Grab Pouches by the Scruff pouch Hook™

Hook

Food for Thought Z ip Track ® Merchandiser

Trion delivers your merchandising solutions on a platter actually, more of a tray. WonderBar® Trays solve the problem of how to stock, display, and sell an unlimited variety of products, including hardware, soft goods, coffee, dry goods, pet treats, and more. Adjust the tray from 51⁄2 " to 8 " wide, creating customized widths that accommodate boxes, bags, pillow packs, gusseted bags, bottles, clam shells, blister packs, and various tub shapes. Depths range from 13 " to 24 ", and trays feature integrated label holders. You’ll sell more when customers can see more! After the sale, simply lift out the tray for convenient rear restocking.

The forecast is a cold cooler front when you use Trion’s Air Flow Baffle in coolers. Product temperature can be difficult to maintain at the front of a cooler. This Air Flow Baffle ensures that cold air is forced forward to keep items at their ideal temperature. Use as part of your cooler outfitting strategy, along with WonderBar ® Bar Merchandisers and hooks, EWTTM Expandable Wire Tray System, and cooler capable Clear Scan® label holders.

Trion delivers your merchandising solutions on a platter actually, more of a tray. WonderBar® Trays solve the problem of how to stock, display, and sell an unlimited variety of products, including hardware, soft goods, coffee, dry goods, pet treats, and more. Adjust the tray from 51⁄2 " to 8 " wide, creating customized widths that accommodate boxes, bags, pillow packs, gusseted bags, bottles, clam shells, blister packs, and various tub shapes. Depths range from 13 " to 24 ", and trays feature integrated label holders. You’ll sell more when customers can see

Trion delivers your merchandising solutions on a platter actually, more of a tray. WonderBar® Trays solve the problem of how to stock, display, and sell an unlimited variety of products, including hardware, soft goods, coffee, dry goods, pet treats, and more. Adjust the tray from 51⁄2 " to 8 " wide, creating customized widths that accommodate boxes, bags, pillow packs, gusseted bags, bottles, clam shells, blister packs, and various tub shapes. Depths range from 13 " to 24 ", and trays feature integrated label holders. You’ll sell more when customers can see more! After the sale, simply lift out the tray for convenient rear restocking.

Oversize? No Problem! WonderBar® EWTTM Large

Call 800-444-4665 | TrionOnline.com

Call 800-444-4665 | TrionOnline.com

Call 800-444-4665 | TrionOnline.com

It’s not just for coolers or beverages. Use ZIP Track® in grocery to arrange and organize peanut butter & jelly, salad dressings, condiments, and more. The most versatile system of its kind on the market and in the supermarket. Easy to install, ZIP Track® components clip on a front rail allowing lanes to adjust quickly, even when full or to add additional facings. Use actual product to set lane width from 2" up to 3 3/4" Slide product front-to-back to “ZIP” each track together. Custom spring tensions and lane depths are available to fit any and all shelf and product needs. The sturdy plastic is durable, with an extended merchandising life.

What’s better than a pouch hook that automatically positions products for purchasing? A pouch hook that allows for easy restocking and is compatible with existing bar merchandising systems, that’s what! Need more reasons? They are available in 4 lengths to accommodate varied depths; feature a rear-loading design; include flip-front label holder, and tool-free installation on gondola, on pegboard, and in coolers. Of course, standard pouch hooks are available in case you are not a believer in gravity feed or gravity itself.

Containers Well Contained

Cooler Capable AMT®

Cross Sell Adjacencies

Cross Sell Adjacencies

Cross Sell Adjacencies Dual Lane Trays

Dual Lane Trays

Dual Lane Trays

After one item is removed from our auto-feed, adjustable dual lane trays, the next product moves right into position. Each lane can be individually adjusted to a range of widths to maximize cross-sell opportunities. In addition, you can choose the push strength for either lightweight or heavy items. Dual Lane Trays give you the ability to customize displays to suit your inventory offerings.

After one item is removed from our auto-feed, adjustable dual lane trays, the next product moves right into position. Each lane can be individually adjusted to a range of widths to maximize cross-sell opportunities. In addition, you can choose the push strength for either lightweight or heavy items. Dual Lane Trays give you the ability to customize displays to suit your inventory offerings.

After one item is removed from our auto-feed, adjustable dual lane trays, the next product moves right into position. Each lane can be individually adjusted to a range of widths to maximize cross-sell opportunities. In addition, you can choose the push strength for either lightweight or heavy items. Dual Lane Trays give you the ability to customize displays to suit your inventory offerings.

Call 800-444-4665 | TrionOnline.com

Call 800-444-4665 | TrionOnline.com

Neatly and effectively display cooler and freezer items, including yogurt, dips, puddings, ice cream, single-serve foods, and more. Our small Adjustable Merchandising Tray (AMT) fits a range of 4- to 6-ounce cups; the medium AMT organizes mid-range offerings; and the large AMT gives ice cream lovers pause to browse and choose a pint of their favorite flavor (hmmm why not get both Cherry Vanilla and Rocky Road?). This manual-feed tray ensures that products remain faced and accessible. Time to re-stock? Just lift out and refill. Add Clear Scan® Label Holder, and you’re finished! Call 800-444-4665 | TrionOnline.com

Call 800-444-4665 | TrionOnline.com

What’s better than a pouch hook that automatically positions products for purchasing? A pouch hook that allows for easy restocking and is compatible with existing bar merchandising systems, that’s what! Need are available in 4 lengths to accommodate varied depths; feature a rear-loading design; include flip-front label holder, and tool-free installation on gondola, on pegboard, and in coolers. Of course, standard pouch hooks are available in case you are not a believer in gravity feed or gravity itself.

What’s better than a pouch hook that automatically positions products for purchasing? A pouch hook that allows for easy restocking and is compatible with existing bar merchandising systems, that’s what! Need more reasons? They are available in 4 lengths to accommodate varied depths; feature a rear-loading design; include flip-front label holder, and tool-free installation on gondola, on pegboard, and in coolers. Of course, standard pouch hooks are available in case you are not a believer in gravity feed or gravity itself.

If you think the WonderBar EWT is great, wait till you meet its big brother! Oversized just like some of your products, this weightlifter stays strong on both metal and open wire shelves and bar. One-piece installation means you can drop this bad boy right into place, adjust as needed, and watch the revenue increase. The EWT takes over from there, automatically feeding product to the front and billboarding merchandise for maximum visibility. Call 800-444-4665 | TrionOnline.com

What’s better than a pouch hook that automatically positions products for purchasing? A pouch hook that allows for easy restocking and is compatible with existing bar merchandising systems, that’s what! Need more reasons? They are available in 4 lengths to accommodate varied depths; feature a rear-loading design; include flip-front label holder, and tool-free installation on gondola, on pegboard, and in coolers. Of course, standard pouch hooks are available in case you are not a believer in gravity feed or gravity itself.

Call 800-444-4665 | TrionOnline.com

Call 800-444-4665 | TrionOnline.com

A Clear Solution Dividers & Pushers

Super Hooks! WonderBar® Hooks

Dividers & Pushers

A Clear Solution Dividers & Pushers

Let’s be clear. These are the best systems to display colorful items that draw the customers’ eyes... and their dollars. Sturdy enough for busy retail environments, these dividers let products promote themselves keeping packaging visible. Trion pushers keep items forwarded and faced for best visibility. Deploy Trion’s acrylic options for items including cosmetics, vitamins and supplements, crafts, party supplies, and more.

WonderBar® Displays are the versatile heroes of the Trion product family, coming to the rescue when you need muscle and good looks to merchandise items of all sizes. These Bar Hooks can lift heavy loads in their capable arms. Display or Scan, Saddle Mount or Plug in, there are Trion WonderBar Hooks for every need.

Let’s be clear. These are the best systems to display colorful items that draw the customers’ eyes... and their dollars. Sturdy enough for busy retail environments, these dividers let products promote themselves keeping packaging visible. Trion pushers keep items forwarded and faced for best visibility. Deploy Trion’s acrylic options for items including cosmetics, vitamins and supplements, crafts, party supplies, and more.

Let’s be clear. These are the best systems to display colorful items that draw the customers’ eyes... and their dollars. Sturdy enough for busy retail environments, these dividers let products promote themselves keeping packaging visible. Trion pushers keep items forwarded and faced for best visibility. Deploy Trion’s acrylic options for items including cosmetics, vitamins and supplements, crafts, party supplies, and more.

Trion delivers your merchandising actually, more of a tray. WonderBar Trays solve the problem of how to stock, display, and sell an unlimited variety of products, including hardware, soft goods, coffee, dry goods, pet treats, and more. Adjust the tray from 51⁄2 " to 8 " wide, creating customized widths that accommodate boxes, bags, pillow packs, gusseted bags, bottles, clam shells, blister packs, and various tub shapes. Depths range from 13 " to 24 ", and trays feature integrated label holders. You’ll sell more when customers can see more! After the sale, simply lift out the tray for convenient rear restocking. Call 800-444-4665 | TrionOnline.com

THE ART OF MERCHANDISIN G

THE ART OF MERCHANDISING ®

THE ART OF MERCHANDISIN G ®

THE ART OF MERCHANDISIN G

Create Your Own Merchandising Masterpiece with Trion Fixtures

Create Your Own Merchandising Masterpiece with Trion Fixtures

Create Your Own Merchandising Masterpiece with Trion Fixtures

THE ART OF MERCHANDISIN G ®

THE ART OF MERCHANDISIN G ®

Create Your Own Merchandising Masterpiece with Trion Fixtures

Create Your Own Merchandising Masterpiece with Trion Fixtures

Endless Baskets

The Problem Solver Endless Baskets

Z ip Track ® Merchandiser

the length and uses. Mount level or in gravity-feed mode from pegboard or slatwall, or place on shelves or table tops. Pair the baskets with hang tags, efficiently displaying both products and prices. Customize your baskets with handy dividers to create exactly the compartmentalization you need.

When Visibility is Your Goal Clear Acrylic Dividers

you use Trion’s Air Flow Baffle in coolers. Product temperature can be difficult to maintain at the front of a cooler. This Air Flow Baffle ensures that cold air is forced forward to keep items at their ideal temperature. Use as part of your cooler outfitting strategy, along with WonderBar ® Bar Merchandisers and hooks, EWTTM Expandable Wire Tray System, and cooler capable Clear Scan® label holders.

effectively, attractively merchandise in these baskets is, well, endless, as is the length and uses. Mount level or in gravity-feed mode from pegboard or slatwall, or place on shelves or table tops. Pair the baskets with hang tags, efficiently displaying both products and prices. Customize your baskets with handy dividers to create exactly the compartmentalization you need. Call 800-444-4665 | TrionOnline.com

When Visibility is Your Goal Clear Acrylic Dividers

Call 800-444-4665 | TrionOnline.com

The number of products you can effectively, attractively merchandise in these baskets is, well, endless, as is the length and uses. Mount level or in gravity-feed mode from pegboard or slatwall, or place on shelves or table tops. Pair the baskets with hang tags, efficiently displaying both products and prices. Customize your baskets with handy dividers to create exactly the compartmentalization you need.

Call 800-444-4665 | TrionOnline.com

Call 800-444-4665 | TrionOnline.com

The number of products you can effectively, attractively merchandise in these baskets is, well, endless, as is the length and uses. Mount level or in gravity-feed mode from pegboard or slatwall, or place on shelves or table tops. Pair the baskets with hang tags, efficiently displaying both products and prices. Customize your baskets with handy dividers to create exactly the compartmentalization you need.

Call 800-444-4665 | TrionOnline.com

Use ZIP Track® storewide to organize various types of cleaning products, insect repellent and various other household items. It is the most versatile system of its kind on the market. Easy to install, ZIP Track® components clip on a front rail allowing lanes to adjust quickly, even when full or to add additional facings. Use actual product to set lane width from 2" up to 3 3/4 " Slide product front-to-back to “ZIP” each track together. ZIP Track® offers a wide range of adjustability for everevolving package designs.

Cooler Capable AMT®

Fast and Easy Attached-Back HooksTM

Fast and Easy Attached-Back HooksTM

assembled – a dream come true for speeding labor intensive projects. Because the hooks are already assembled, you can display merchandise as quickly as you can say “profits.” Once installed, these hooks come apart easily, making merchandising changes in tight displays fast and easy. Reinforced to host even heavy items, these hooks are available in standard, medium and heavy gauge frontwires with engineering grade plastic backplates to provide durable and attractive ways to keep your merchandise accessible.

straight-entry hooks arrive already assembled – a dream come true for speeding labor intensive projects. Because the hooks are already assembled, you can display merchandise as quickly as you can say “profits.” Once installed, these hooks come apart easily, making merchandising changes in tight displays fast and easy. Reinforced to host even heavy items, these hooks are available in standard, medium and heavy gauge frontwires with engineering grade plastic backplates to provide durable and attractive ways to keep your merchandise accessible.

Neatly and effectively display cooler and freezer items, including yogurt, dips, puddings, ice cream, single-serve foods, and more. Our small Adjustable Merchandising Tray (AMT) fits a range of 4- to 6-ounce cups; the medium AMT organizes mid-range offerings; and the large AMT gives ice cream lovers pause to browse and choose a pint of their favorite flavor (hmmm why not get both Cherry Vanilla and Rocky Road?). This manual-feed tray ensures that products remain faced and accessible. Time to re-stock? Just lift out and refill. Add Clear Scan® Label Holder, and you’re finished! Call 800-444-4665 | TrionOnline.com

If you think the WonderBar EWT is great, wait till you meet its big brother! Oversized just like some of your products, this weightlifter stays strong on both metal and open wire shelves and bar. One-piece installation means you can drop this bad boy right into place, adjust as needed, and watch the revenue increase. The EWT takes over from there, automatically feeding product to the front and billboarding merchandise for maximum visibility. Call 800-444-4665 | TrionOnline.com

customers can spot and browse neatly displayed, upscale merchandise. Adjustable, multi-functional dividers allow you to customize depth and change the width of displays just as fast as new products are delivered. Sturdy, clear presentation keeps products looking their best, highlighting the colors, options, sizes, quality, and billboarding brands. Trion’s Clear Acrylic Divider Systems are among the best looking and adaptable merchandising systems. Call 800-444-4665 | TrionOnline.com

displayed, upscale merchandise. Adjustable, multi-functional dividers allow you to customize depth and change the width of displays just as fast as new products are delivered. Sturdy, clear presentation keeps products looking their best, highlighting the colors, options, sizes, quality, and billboarding brands. Trion’s Clear Acrylic Divider Systems are among the best looking and adaptable merchandising systems. Call 800-444-4665 | TrionOnline.com

The way to profits is clear when customers can spot and browse neatly displayed, upscale merchandise. Adjustable, multi-functional dividers allow you to customize depth and change the width of displays just as fast as new products are delivered. Sturdy, clear presentation keeps products looking their best, highlighting the colors, options, sizes, quality, and billboarding brands. Trion’s Clear Acrylic Divider Systems are among the best looking and adaptable merchandising systems. Call 800-444-4665 | TrionOnline.com

The way to profits is clear when customers can spot and browse neatly displayed, upscale merchandise. Adjustable, multi-functional dividers allow you to customize depth and change the width of displays just as fast as new products are delivered. Sturdy, clear presentation keeps products looking their best, highlighting the colors, options, sizes, quality, and billboarding brands. Trion’s Clear Acrylic Divider Systems are among the best looking and adaptable merchandising systems. Call 800-444-4665 | TrionOnline.com

Call 800-444-4665 | TrionOnline.com

Call 800-444-4665 | TrionOnline.com

You read that right. These two-piece straight-entry hooks arrive already assembled – a dream come true for speeding labor intensive projects. Because the hooks are already assembled, you can display merchandise as quickly as you can say “profits.” Once installed, these hooks come apart easily, making merchandising changes in tight displays fast and easy. Reinforced to host even heavy items, these hooks are available in standard, medium and heavy gauge frontwires with engineering grade plastic backplates to provide durable and attractive ways to keep your merchandise accessible.

You read that right. These two-piece straight-entry hooks arrive already assembled – a dream come true for speeding labor intensive projects. Because the hooks are already assembled, you can display merchandise as quickly as you can say “profits.” Once installed, these hooks come apart easily, making merchandising changes in tight displays fast and easy. Reinforced to host even heavy items, these hooks are available in standard, medium and heavy gauge frontwires with engineering grade plastic backplates to provide durable and attractive ways to keep your merchandise accessible. Call 800-444-4665 | TrionOnline.com

Call 800-444-4665 | TrionOnline.com

Pegboard Extenders

Extend Your Revenue Pegboard Extenders

coming to the rescue when you need muscle and good looks to merchandise items of all sizes. These Bar Hooks can lift heavy loads in their capable arms. Display or Scan, Saddle Mount or Plug in, there are Trion WonderBar Hooks for every need.

pegboard extenders. Use them to layer display surfaces so you can simultaneously show tall and short items. Commonly used to merchandise mops, brooms, long handled tools and more, with cross sells and accessories directly in front. Pegboard extenders extend your merchandising reach.

layer display surfaces so you can simultaneously show tall and short items. Commonly used to merchandise mops, brooms, long handled tools and more, with cross sells and accessories directly in front. Pegboard extenders extend your merchandising reach.

Extend your opportunities to increase revenue with Trion’s pegboard extenders. Use them to layer display surfaces so you can simultaneously show tall and short items. Commonly used to merchandise mops, brooms, long handled tools and more, with cross sells and accessories directly in front. Pegboard extenders extend your merchandising reach.

Extend your opportunities to increase revenue with Trion’s pegboard extenders. Use them to layer display surfaces so you can simultaneously show tall and short items. Commonly used to merchandise mops, brooms, long handled tools and more, with cross sells and accessories directly in front. Pegboard extenders extend your merchandising reach.

800-444-4665 | info@triononline.com

In-Store Retail Media: I Believe the Hype

It’s a well-known fact that working at the Path to Purchase Institute turns you into a terrible shopping companion. If you want to get in and out of a store, do not invite any P2PI staffer to come along.

I’ve been on the P2PI editorial team for more than 10 years, and long gone are the days that my shopping trips are quick. I’m easily distracted by impressive and creative corrugate floorstands, aisle violators, endcap displays, ceiling signs and spectaculars. (We have a robust P-O-P glossary on P2PI.com I frequently referenced when I was new to the team).

I’m not alone, either. Many of my colleagues often share stories and images of the displays and signs they spotted shopping with their families, partners and friends. Appreciating the in-store environment is a result of working at P2PI, which is why it’s so exciting to see more marketers looking at the space more closely for its potential retail media opportunities.

It’s no secret that in-store retail media has been a hot topic recently. When I asked Shock Torem, Vestcom’s SVP of media solutions, why he thought that was the case, he shared “in-store has always been fertile ground for CPGs to execute lucrative consumer promotions and trade overlays to engage shoppers.

“The emergence of retail media as a digital medium was a natural starting point for retailers to leverage their online audience,” he explained. “It was only a matter of time before they recognized that the in-store audience was even more relevant and that media monetization could naturally extend to where consumers make 90% or more of their purchase decisions — in a brick-and-mortar store. It’s equally as exciting for CPGs because they can finally converge their consumer, trade and media strategies at the shopper’s point of decision to drive incremental sales.”

By 2028, in-store retail media spend will reach more than $1 billion, but it will make up less than 1% of total omnichannel retail media ad spending. Andrew Lipsman, independent analyst and consultant at Media, Ads + Commerce, kicked off P2PI’s inaugural Storefronts event in September by calling out this 1% forecast as “very conservative.”

“The physical store is the next major media channel,” Lipsman said. “It’s the only place where you can have this dynamic, digital creative content right next to the point of sale.”

Recognizing the importance of both retail media and in-store tactics, I’m excited about all the editorial content we have produced this year and have in the pipeline, including our:

• Retailer Receptivity Guide, a reference guide to P-O-P options accepted by leading retailers;

• Omnichannel Landscape, which spotlights key players in the industry from retailer media networks to in-store retail media companies;

• and work-in-progress Retail Media Planning & Analysis Playbook.

And that’s just scratching the surface! As I write this, we are currently gearing up for Retail Media Summit UK, P2PI LIVE & Expo and Retail Media Summit Canada, which each plan to deliver insightful, educational sessions and networking opportunities. While this industry continues to evolve, we hope you’ll join us at these events, and also tune in and keep updated via P2PI.com and P2PI Magazine. We can’t wait to show you all the things we have in store (pun intended).

Cyndi Loza Managing Editor, Member Content

In-Store Digital Signage: The Shopper Perspective

By Cyndi Loza

In-store retail media continues to be a hot topic in the commerce marketing community, but do shoppers even like it?

Vestcom teamed with the Path to Purchase Institute to find out just that, surveying 1,000 shoppers from April 24 through May 9 to understand their experience with in-store electronic shelf tags and digital screens. We recently chatted with Shock Torem, SVP of media solutions, Vestcom, to walk us through the findings.

P2PI: What was the goal of the research?

Torem: With the next horizon of in-store media transitioning to digital surfaces, we felt it was important to ensure that the consumer voice was heard as both retailers and CPG brands begin to formulate their strategies and how to best optimize digital engagement in the store.

P2PI: What stood out to you the most from the research findings?

Torem: Unsurprisingly, consumers are rather receptive to digital media messaging in-store, but there are still some fundamental truths that must be adhered to for brands to connect with them in the right way. Ultimately, the three things retailers need to get right are the screen format, the screen location and, perhaps most importantly, the content strategy.

P2PI: Based on the findings, how accepting do you think shoppers are of digital screens in the store?

Torem: Consumers are accepting of digital engagement in-store, much like everything else in their life that has become digital. Nearly half of shoppers feel that digital screens have a positive impact on their grocery shopping experience. This number is likely to increase, provided retailers and brands implement the right strategies for shopper engagement through digital surfaces.

P2PI: What content do shoppers find most valuable from digital screens? What don’t they like?

Torem: What really stood out is that shoppers don’t want to receive brand or media messaging on its own. They see value in integrating sales and promotional offers as well as relevant product information that will guide their purchase decision. In addition, shoppers are not interested in seeing content for products that are not relevant to the current shopping experience.

P2PI: How influential are digital screens on shoppers and their purchase decisions?

Torem: What we are seeing already is digital screens having a meaningful impact on grocery shopper purchase decisions, with 1-in-4 shoppers reporting trying a new product or buying an unplanned item based on the influence of an in-store digital screen. And that figure is even higher with the younger generations.

P2PI: Where do shoppers want to see digital signs? Where do they think is an appropriate place for them?

Torem: Beyond checkout and store entrance, where screens are most common today, shoppers prefer to see screens on endcaps and in-aisle — at intuitive points of their shopping journey, closer to where they are making purchase decisions in the categories that are relevant to them.

P2PI: What are some of the challenges that might drive a company to invest less in in-store retail media?

Torem: I suppose the greatest challenge is a lack of education and organizational silos. In-store media consistently outperforms other media tactics that are served higher up in the marketing funnel. It stands to reason that the closer your message is received to the point of decision, the greater the probability that a brand can

Shock Torem, SVP of media solutions, Vestcom

What Shoppers Like About In-Store Digital Displays

Shows me information about sales and promotional offers

Helps me discover new products I may not have otherwise found

Colorful and engaging content makes my shopping trip more fun

Gives me the information I need to inform my buying decisions

Improves the overall aesthetics of the store

Makes navigating the store easier

Provides the most accurate pricing information

Provides inspiration for my shopping trip

Makes waiting in line more enjoyable

Reminds me of products or brands I have seen or heard about before

Makes me feel more connected to the brand being advertised

None of the above, I don’t like anything about in-store digital displays

What Shoppers Dislike About In-Store Digital Displays

The brands or products featured are not relevant to me

It’s just a way for retailers to make money on advertising

I’m weary of cameras/sensors incorporated into some digital displays that encroach on my privacy

Don’t have any information that helps me make shopping decisions

They

Disruptive to my shopping experience

The content is boring/not engaging

Worsens the overall aesthetics of the store

None of the above, I like everything about in-store digital displays

motivate a consumer action. For CPGs to really embrace in-store media as a powerful component of their marketing mix, they’ll have to work across pre-existing organizational silos that traditionally box in-store activation as purely a trade or shopper marketing function.

P2PI: What do you hope commerce marketers come away with from this research report?

Torem: Our hope is that both retailers and CPGs embrace the consumer’s point of view in how they shape their evolving in-store media strategies. While the research focuses on emerging digital screen preferences, it’s important to connect it back to the overall in-store experience and

consider how to design a cohesive engagement strategy across both digital and print mediums. As a longstanding partner in this space, Vestcom is uniquely positioned to deliver a holistic approach, integrating brand content with price and promo messaging. We look forward to continuing to evolve the role of in-store media to optimize shopper engagement and motivate incremental purchases.

Scan the QR code for more on the research report conducted by Vestcom and the Path to Purchase Institute.

P2PI Vestcom “Shopper Experiences with Electronic Shelf Tags and Digital Screens Study,” May 2024

P2PI Vestcom “Shopper Experiences with Electronic Shelf Tags and Digital Screens Study,” May 2024

• Meet 10-15 qualified solution providers in private rooms for 20-minutes sessions.

• Valuing your time and resources is a priority. Meetings are based on your business objectives, not quotas.

• Two attendees each receive hotel accommodations and complimentary tickets to P2PI LIVE & EXPO.

“I recommend CONNECT to other brands for its ability to facilitate meaningful connections and drive forward-thinking discussions.”

Lily Chou Sr. Manager, Digital Marketing Fairlife

CMX™ leverages a closed-loop reporting system which combines data from both the marketing and sales functions and allows CVS® and its supplier partners to see exactly how CMX™ advertisements are driving traffic and online/offline sales, making it easier to determine the best return on investment (ROI) for the business.

What is the biggest challenge with retail media today?

Measurement standardization. At CMX™, we believe that transparency is the future of retail media. As we think about the evolution of advertising, standardizing measurement practices is what will drive the industry forward. When advertisers can effectively measure results, they can and will see the value in growing their spend in this category.

CMX™ employs high-fidelity, front-store data from 74M+ ExtraCare® members’ loyalty card data to anticipate a shopper’s retail needs and deliver personalized communications, helping advertisers connect to CVS shoppers, online and at our 9,000 CVS Pharmacy locations – the largest retail pharmacy network.

What we do

CMX™ is the leading health and wellness retail media network. We are a data-led, technology-driven media network that supports CVS’ broader mission: to improve customers’ well-being by connecting them with brands and products that align with their overall goals.

• Wellness

• Personal care

• Beauty

• Consumables

• General merchandise

Customer base

• CPG manufacturers

• Advertising and media agencies

Products & services

• Bespoke audience targeting to 74M+ ExtraCare® members

• Self & managed service options

• Onsite solutions including sponsored product on cvs.com and the CVS.com® app

• Offsite capabilities – display, social, audio, video

• In-store advertising opportunities –over 2.5M promotional placements in 7,400 locations

• Closed-loop reporting

Key executives

Parbinder Dhariwal VP, General Manager

In-house to stand out

This is your ad business.

It’s time to stop letting third party tech have control of your ad business. In-house your retail media ad tech to build and scale a differentiated retail media network with your brand, your data and on your terms.

Being an API-based solution gave us the ability to evolve through time because retail media is in a very fluid context right now. Even from an ad server perspective, the ability to adapt to whatever formats and channels we want to launch in the future...that is definitely a plus. We wouldn’t be stuck with a solution that gives us little room for adaptation.

Carlos Paulo, Head of ENDLESS (MC Sonae), Retail Media Solutions

Lowe's Media Network is one of the fastest-growing major retail media networks. Our customizable advertising solutions and proprietary customer insights allow our brand partners to connect with Lowe's customers at all stages of their shopping journey – from research and evaluation to consideration and purchase.

Unparalleled access to our diverse and growing audience

DIY and Pro customers turn to Lowe's for more than just shopping. Customers come to Lowe's to get inspiration and innovation for new projects, service and insights to pick the right products and experiences that drive awareness and purchases.

Solutions tailored to your business ambitions

Lowe's has the ability to reach over 120M unique consumers supported by our rich first and third–party data. Our Lowe's Media Network draws on this reach and uses unique insights to help brands meet a wide range of marketing objectives, from share–of–shelf and new product launches to seasonal promotion and multi–product sales.

Lowe's Media Network offers brands a consultative, strategic approach as well as a robust omnichannel and full-funnel suite of products and solutions that deliver across brands' marketing and advertising objectives. With perpetually expanding products, rich campaign performance measurement and insights, flexible and creative strategies, there is a portfolio of solutions for every brand's goals.

Advertising solutions from offsite to in-store

Best in-class service & experience

Closed-loop measurement and insight Robust audience targeting

As the industry leader in shelf-edge media, Vestcom enables retailers and CPGs to engage shoppers at their critical point of decision, uniquely offering price-integrated media in a variety of print and digital forms.

Drive brand visibility and conversion with shelfAdzTM

Capture the power of the shelf-edge, integrating brand content with price and promotional offers to engage shoppers in a buying mindset, where it matters most.

Versatile, Flexible, Customizable:

• Complement traditional print formats with newly expanded digital screen offerings

• Tailor item-specific messaging with UPC-specific creative

• Support a wide range of objectives: brand content, new item, digital offers, QR code, portfolio, seasonal and more

• Speed-to-market in less than 6 weeks

In-Store Media at Scale:

Tap into Vestcom’s network of leading retailers to generate high-quality impressions at national scale.

Closed-Loop Measurement:

Evaluate true incremental impact based on industry-leading test vs. control methodology tied to store-level POS data.

10-20%

AVG INCREMENTAL ITEM SALES LIFT

70+ LEADING RETAILERS

60,000+ RETAIL STORES and more...

Reach out to media@vestcom.com to learn more vestcom.com