Solution Provider News
Criteo Retail Media Adds New Partners Tech company Criteo expanded its Criteo Retail Media API program with new partners including Pacvue, Perpetua, Flywheel, Kenshoo and Tinuiti. The program enlists partners that can give brand advertisers more choices for managing and optimizing their retail media campaigns at top retailers while expanding their activity to reach highintent shoppers in new, cookieless channels. In a report with Forrester Consulting, Criteo found that 76% of brand advertisers in North America said that the growth of their businesses depends on retail media advertising.
Tops Friendly Markets Picks Inmar Intelligence for Its Retail Media Network Tops Friendly Markets is expanding its use of Inmar Intelligence’s retail cloud to include targetable and attributable on-site and off-site media at scale to accommodate brand advertising. Leveraging these additional capabilities as a part of the Tops Shopper Link Digital Media Network will allow brands to access ad placements on topsmarkets.com, shopper-targeting offsite ad placements across programmatic media and paid social, and real-time sales reporting at the UPC level. Tops was already an Inmar Intelligence partner for shopper incentives and loyalty, through which digital promotions are integrated into supplier campaigns. The
Inmar Intelligence Retail Cloud is powered by ShopperSync, a data intelligence platform that enables retailers to leverage their firstparty, anonymized transactional data across all media and promotions channels in their network while managing permissions and governance rights.
Albertsons, Google Hope to Reinvent Grocery Shopping Albertsons Cos. and Google have formed a multiyear partnership aimed at making shopping more convenient. The partners are developing digital shopping aids such as shoppable maps with hyperlocal features, AI-powered conversational commerce and predictive grocery list-building via Google Cloud. Later this year, Google Maps will provide information about online ordering from many Albertsons stores directly within mobile search. The partnership builds on projects already implemented to improve the shopper experience. For example, Albertsons this spring began using Google Business Messages to help consumers get up-to-date information about COVID-19 vaccines at the retailer’s pharmacies. The companies said their teams have been collaborating behind the scenes for the past year.
Crisp Joins Nielsen IQ Connect Partner Network New York-based Crisp, which in December launched what it called the first programmatic commerce platform for food and beverage
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brands, has joined the NielsenIQ Connect Partner Network. The partnership allows the Crisp platform to give food and beverage brands direct access to NielsenIQ Retail Measurement market data within their own tools, such as Snowflake, Microsoft Azure, Power BI and Excel. According to Crisp, this will provide a process for executives within production, marketing, merchandising, supply chain and other departments to leverage NielsenIQ market data and insights to improve and optimize business operations. NielsenIQ collects consumer sales information from roughly 900,000 stores, including grocery, fresh produce, pet, cannabis, drug, convenience, discount and e-commerce retailers. That market data can be integrated with real-time business data via the Crisp platform to offer new perspectives on current business performance and opportunities.
Innovatus Capital Partners Acquires Public Label and Match Retail Investment adviser and portfolio management firm Innovatus Capital Partners has acquired Match Marketing Group’s Public Label and Match Retail from Southfield Capital. The acquisition comes on the heels of Innovatus’ January purchase of VSA Partners, a design and brand experience agency that represented the foundational entity in a planned global marketing services platform. The acquisition marks the next stage of evolution for Public Label and Match Retail following Match Marketing Group’s restructuring and official launch of the two agencies in December 2020.
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