SHOW DIRECTORY
A BOLD PATH
FORWARD NOVEMBER 13 – 14, 2019 | CHICAGO, IL
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Welcome
Building a Bolder Path Forward Welcome to the 2019 Path to Purchase Expo (P2PX), a reimagined event for an industry that itself is in the midst of unprecedented change. We’re delighted that you’ve decided to join us and hundreds of other industry professionals looking for the inspiration needed to succeed in today’s evolving retail marketplace. This year’s reimagined P2PX is designed to create a more conducive environment for presenting the three key components that have made the event so successful over the last 28 years: an agenda that delivers empowering, actionable learning from key industry leaders and innovators; a eclectic exhibit hall showcasing unique, businessdriving solution providers offering a variety of products and services; and a close-knit community of path to purchase professionals looking to make connections and share their experiences with fellow attendees. All three components will take place within one intimate, all-inclusive campus setting to keep the energy, the learning and the networking flowing from start to finish. We’ve also expanded the agenda, shortening the length of some sessions and adding others (check out the new 15-minute talks in the Learning Pods). We appreciate the commitment you’ve made to break away from your work stations for a couple of days; this year, more than ever, we want to make sure you won’t waste a minute of your precious time. What’s more, veteran Expo attendees will be able to make some new discoveries at the Technology in Action, Powered by CGT Lab, a new concept at the show that introduces the thought leaders, solution providers and practitioner community from the formerly
Table of Contents
04 P2PX Sponsors
stand-alone Consumer Goods Sales & Marketing Summit, an annual conference for IT-focused consumer goods executives hosted by Consumer Goods Technology magazine. (Most of you should already know that CGT recently merged with Shopper Marketing to spawn Path to Purchase IQ. If you didn’t, flip this directory over and give our new publication a look.) That influx includes a Tip of the Spear Technology Showcase of emerging tools from startup companies that can help brands strengthen engagement with consumers, their collaboration with retailers, or their internal efficiency across the enterprise. Meanwhile, veteran attendees of CGSM can now supplement the experiences they’ve had at past conferences with more content, more solution providers, and a lot more networking-worthy industry colleagues from which to choose. Of course, there’s no point in breaking away from the office for a few days if you can’t have some fun, too, so we hope you’ll capitalize on the receptions and other networking events we’ve sprinkled across the agenda to indulge in a little down time — and there will be no better place to do that than in the P2PX Spa Experience (also part of “The Campus”). We’d also suggest you schedule a few social activities of your own with the new colleagues you’re sure to meet while you’re here. That’s if you can find any extra time. We’ve worked hard this year to pack the Expo schedule with everything you might need to make your experience as productive, as informative, as worthwhile as possible. We hope we’ve succeeded. If there is anything more that we can do, please let us know.
06 Agenda-at-a-Glance
08 The Campus
10 The Campus Exhibitors
12 P2PX Show Information
14 P2PI’s Women of Excellence
16 Keynotes
18 Learning Agenda
28 Exhibitors by Solution
34 Exhibitors & Sponsors by Name
IN PATH TO PURCHASE IQ (FLIP SIDE)
14 Design of the Times Retrospective
34 Show Stoppers
64 Ad Index Peter Breen Editor-in-Chief
Karen Fenske Vice President of Sales
Patrick Hare Senior Director, Member Development
path2purchaseexpo.com
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P2PX Sponsors EVENT SPONSORS
SUPPORTING INDUSTRY PARTNERS
An official event of the
The Path to Purchase Institute is a global association serving the needs of retailer, brands and the entire ecosystem of solution providers along the path to purchase. It champions shopper-centric thinking and practice that help define the ongoing evolution of consumer marketing and the overall shopping experience. Learn more at p2pi.org. path2purchaseexpo.com
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A division of
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www.capgemini.com/us-en/P2PX
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Agenda-at-a-Glance P2PX is all about you!
DOWNLOAD THE P2PX APP TO CUSTOMIZE YOUR DAY!
WEDNESDAY, NOVEMBER 13 8:00 AM - 5:00 PM 8:30 AM - 9:30 PM
10:00 AM - 10:30 AM
ALL CONTENT IS LOCATED ON THE P2PX CAMPUS!
P2PX Campus Open (Registration & Badge Pickup) KEYNOTE ADDRESS: Alyssa Raine, Walgreens Sponsored by: Quad Learning Lab East ORGANIZATIONAL ALIGNMENT
Learning Lab West THE FUTURE OF SHOPPING
Quad Keynote Theater OMNICOMMERCE EXCELLENCE Host: TPN
Building a Best-in-Class E-Commerce Capability
Say More with Less: How CVS is Rethinking the Store Experience
The Wild West of E-Commerce: How to Survive & Thrive Taming the Future through Technology
10:15 AM - 11:00 AM
10:40 AM - 11:25 AM 10:45 AM - 11:00 AM
Tech Lab TECHNOLOGY IN ACTION
The Coca-Cola Way of Shopper Marketing 2.0
The Blurred Lines of Retail: Embracing the Opportunity
Accelerating New Brands through E-Commerce DATA POD: The Power of Retailer Location Data
TECH POD: Using Augmented Reality to Communicate to Your Shopper
Disruptor Journey: True&Co
11:00 AM - 11:30 AM 11:15 AM - 11:30 AM 11:30 AM - 1:00 PM 11:35 AM - 12:05 PM 12:00 PM - 6:00 PM 12:15 PM - 1:00 PM
DATA POD: How Digital Video Drives In-Store Dollars and Foot Traffic
TECH POD: Better Predictions Through Better Testing P2PX Campus Lunch
Building Distruptive Retail Experiences: The Case of Cannabis
Creating Multi-Dimensional Organizational Transparency
Amazon Recap & Predictions: What Does the Future Hold?
Moving at the Speed of Success
P2PX Spa Experience Sponsored by: inMarket, Monroe Boardrooms 3-5 Evolving Role of Shopper Marketing Agencies
Retail Re-Emerging
First Purchase in an Omnichannel World
12:15 PM - 12:30 PM
TECH POD: Leveraging Voice on the Path to Purchase
DATA POD: Data Just Got Real
12:45 PM - 1:00 PM
TECH POD: Leveraging the Cloud to Transform Your Business
DATA POD: Leveraging Verified Buyers & Geolocation to Improve Impact
1:30 PM - 2:00 PM 2:00 PM - 2:45 PM
Learning Lab East BEST IN CLASS SHOPPER ENGAGEMENT
Learning Lab West TECHNOLOGY INNOVATION Host: Menasha
Quad Keynote Theater OMNICOMMERCE STRATEGY
Tech Lab TECHNOLOGY IN ACTION
Digital Loyalty in Brick & Mortar Retailing
The Pixar Theory & the Coming Waves of Technology
From Cookies to Context: Meaningful Connections for Engaged Shoppers
Win the Omnicommerce Battle by Being Shopper-Centric
Nerdy Nibbles Sponsored by: Catalina
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Agenda-at-a-Glance 2:10 PM - 2:55 PM
How to Engage and Not Engage Your Shopper
“Future-Proofing” Your Brand in the Retail Environment
Retail Intel: Progress Reports on 5 Top Chains
Executive Insights: Ten Success-Driving Trends for 2020
3:05 PM - 3:35 PM
Conversational Commerce: Creating an Authentic 1:1 Conversation with Customers
Hacking Retail and Cross-Industry Innovation
Retail E-Commerce Marketing for CPGs
What’s the Real Problem with Personalization?
3:45 PM - 4:30 PM
Leveraging Occasions to Drive Relevant Connections with Consumers
Evolving Your Brand Execution Strategy
4:30 PM - 5:00 PM 5:00 PM - 7:00 PM
P2PX Campus Happy Hour P2PI’s Women of Excellence Awards Reception, Quad Keynote Theater Sponsored by: FCB/RED & IN Connected Marketing
THURSDAY, NOVEMBER 14 8:00 AM - 2:00 PM 8:00 AM - 9:00 AM 8:00 AM - 1:00 PM 8:15 AM - 9:00 AM
9:30 AM - 10:00 AM
Sales & Marketing Report Panel Discussion
ALL CONTENT IS LOCATED ON THE P2PX CAMPUS!
P2PX Campus Open (Registration & Badge Pickup) P2PX Continental Breakfast P2PX Spa Experience Sponsored by inMarket, Monroe Boardrooms 3-5 KEYNOTE ADDRESS: Rainn Wilson & Shabnam Mogharabi, SoulPancake Sponsored by: Quad Learning Lab East SHOPPER STRATEGIES
Learning Lab West INSIGHTS & ANALYTICS STRATEGIES Host: SRAX SHOPPER
Quad Keynote Theater RETAILERS AS MEDIA COMPANIES
Celebrating 25 Years of DOT Excellence
Finding Your Customers in The 2020 New Data Economy
Retail Media: Navigating the Evolving Landscape The Packaging Waste Imperative: Solutions for a New Age
9:35 AM - 10:15 AM 10:10 AM - 10:40 AM
How to Drive Profitable Sales with Waste
Reaching Ahold Delhaize Brands
The Anatomy of Irresistibility
10:20 AM - 10:50 AM
Disruptor Journey: NomNomNow DATA POD: How to Better Navigate the Digital Shopper Marketing World
10:45 AM - 11:00 AM 10:50 AM - 11:20 AM
Primo Water: How a Challenger Brand is Winning at Retail
Turning Measurement Results into Performance Improvement
12:15 PM - 1:00 PM 12:15 PM - 1:00 PM
Growing Teavana at Target with a Tea Party
Using Behavioral Research to Optimize New Products
The Next Shift in Supply Chain Operating Models
Best Practices for Working Successfully with Retail Media
Embracing Technology Innovation
KEYNOTE ADDRESS: Brendan Witcher, Forrester Research Sponsored by: Quad P2PX Grab n Go Lunch path2purchaseexpo.com
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Retailer Media Platform: Kroger Precision Marketing
DATA POD: Linking Content to E-Commerce
11:15 AM - 11:30 AM 11:30 AM - 12:00 PM
Tech Lab TECHNOLOGY IN ACTION
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The Campus
EAST LEARNING LAB
DON’T MISS THESE SPONSOR EXPERIENCES
200
ENTRANCE
10
8
10
4
inMarket Media 208
TECH LEARNING POD
Innomark Communications 116
Insignia Sytems Inc 216
500
AED
12 12
REGISTRATION
2
Valassis 226
502
504
506
508
510
512
514
516
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TIP OF THE SPEAR
TECH LEARNING LAB
6
QUAD 324
8
22
8
12 2
23
0
13
330
326
332
328
438
434
440
436
538
6 23
8
DATA LEARNING POD
300 304
6 14
PureRED
14
8
540
24
14
536
KEYNOTE THEATER
0
23
13
8 0
13
534
6
13
23
4
532
4
530
248
306
308
WEST LEARNING LAB 550
554
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556
558
560
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THESE DAYS
OPPORTUNITY
DOESN’T
KNOCK. Partner with the company that delivers digital innovation for the world’s most demanding enterprises, and open the door to your future potential. Digital transformation by DXC Technology. dxc.technology/digitaljourney
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The Campus Exhibitors BOOTH COMPANY
BOOTH COMPANY
104............................................................. News America Marketing
306.................................................................................. Coinstar LLC
108..........................................................................................Eyeview
324.............................................................................................. Quad
116......................................................... Innomark Communications
326..........................................................................TPG Rewards, Inc.
122........................................................................................... Meyers
328.................................................................................XPO Logistics
128........................................................................................ Quotient
330........................................................................ Pinpoint Data, LLC
132.............................................................................Brook & Whittle
332.................................................................... Ansa powered by RSi
134...........................................................................Breaktime Media
434................................................................. Trans World Marketing
136................................................................................. GroundTruth 138......................................................................................... Prodege 140...................................................................................... Fandango 148............................................................................................. Ibotta 200...............................................................................TLC Marketing 208........................................................................................ inMarket 216................................................................... Insignia Systems, Inc. 226.......................................................................................... Valassis 228.............................................................................. Volta Charging 230......................................................ElastiTag - Bedford Industries 234................................................................................. Scentisphere
436........................................................................... SmartCommerce 438...........................................................................Aki Technologies 440................................................................ TwoFer(R) Shelf Talkers 500................................................................The Krazy Coupon Lady 502..........................................................................................UpClear 504............................................................................ DXC Technology 506...................................................................................... Prevedere 508..................................................................................... Capgemini 510....................................................................................StayinFront 512...........................................................................................Pactera
236.............................................................................. hmt Associates
530................................................................... M.A.S. Industries, Inc.
238....................................................................................... SellCheck
532.................................................................................Kantar Media
240......................................................................... Macaroni Kid, LLC
554.................................................................................... Field Agent
248.........................................................................................PureRED
558.............................................................................................. Myxx
300.......................................................................... Snipp Interactive
560.................................................................................. Freeosk, Inc.
304...................................................................Coolio North America
Monroe Boardroom 2.............................................The Mars Agency
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Important P2PX Show Information What’s Happening on The Campus?
Stay Informed. Download the P2PX App Spnsored by:
IMMERSIVE TOURS Sign up to participate in a 45-min tour of The Campus and we’ll guide you to the booths that meet your specific needs. Your tour comes with exclusive “Swag” and a chance to win valuable airline miles. Sign up at Registration.
The P2PX app delivers everything you need to know.
P2PX SPA EXPERIENCE
How to download: 1. Go to Apple App Store or Google Play Store and search for P2PX 19. 2. Download and install the P2PX 19 App. 3. Log in using your email address and company zip code as your password. 4. You’re all set! Use the app to view the attendee list, full agenda, speaker bios, sponsor information and exhibitor locations.
EVALUATE SESSIONS ...
Wellness is often overlooked, and we want you to revitalize your mind, body and soul. Whether you’re a relaxation expert or overdue for a “treat yourself” day, you deserve to unwind and destress. We know how important wellness is for a balanced life, so inMarket is hosting a complimentary spa experience for all you hardworking folks attending P2PX. Wednesday, November 13, 12PM - 6PM & Thursday, November 14, 8AM - 1PM. Visit the inMarket Spa in Monroe Boardrooms 3-5.
Keynote and seminar session evaluations are only available via the P2PX app. Simply select the session you wish to evaluate and complete the survey.
NERDY NIBBLES
AND GET REWARDED!
Take a break from all the learning to enjoy some Chicago inspired treats at Catalina’s Nerdy Nibbles Dessert Experience on Wednesday, November 13 at 2:00 PM. on The Campus
Your feedback is very important to us! To show our gratitude, you’ll be automatically entered into a drawing to win prizes each day.
Socialize Your Experience: Follow us on @P2PInstitute @Path2PurchaseIQ @Path2PurchaseIQ and include #P2PX in your posts
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CELEBRATION P2PI’s Women of Excellence Awards is the only program that recognizes female brand marketers, retailers, technology specialists, agency executives and solution providers for their contributions to success along the path to purchase. See page 15 for more information about the Women of Excellence Ceremony to be held Wednesday, Nov. 13 at 5pm. in the Quad Keynote Theater, sponsored by FCB/RED and IN Connected Marketing
SHOW STOPPERS Path to Purchase Institute’s editors reviewed the ranks of exhibitors at this year’s show to curate a special list of must-see innovations that will be demoed, displayed and available for evaluation. See page 34 in the November issue of Path to Purchase IQ (by flipping over your Show Directory) to see the list of can’t-miss exhibitors.
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Important P2PX Show Information Can’t Miss Content PRE-EVENT SHARE GROUPS New for most P2PX attendees, our pre-event share groups provide a forum for industry practitioners to discuss the key challenges they’re facing and the solutions they’ve identified as they seek to build enterprise excellence in key functional areas.
Tip of the Spear Technology Showcase
The Data & Analytics Share Group, facilitated by EY, provides a forum for consumer goods executives to share best practices around the use of data analysis to address critical business challenges. It will meet on Tuesday, Nov. 12 at 2pm.
The Revenue Growth Management Share Group, facilitated by subject matter experts at UpClear, was created to share best practices in revenue growth management and commercial strategy, using trade promotion management and trade promotion optimization as the foundation. It will meet on Tuesday, Nov. 12 at 4:15pm. NOTE: Both share groups are exclusive to professionals from consumer goods and retailer companies.
The pace of technology is moving fast, making it hard for consumer goods companies to stay ahead of trends. Visit the Tip of the Spear Technology Showcase on the Campus Floor where technology commercializer i2i Labs presents a showcase of emerging technologies from innovative startups for attendees to experience and evaluate up close.
On-Site Podcasts Design of the Times 25th Anniversary Retrospective
For the past 25 years, the Path to Purchase Institute has recognized the best in marketing and merchandising with its Design of the Times awards program. In recognition of this milestone anniversary, and in conjunction with MarketingLab/SellCheck, we’ve conducted a retrospective to celebrate the “Best of the Best” from the program’s first 25 years. We also looked beyond the top winners to recognize other noteworthy campaigns. See page 14 in the November issue of Path to Purchase IQ (by flipping over your Show Directory) to see a full list of these merchandising classics. In a special presentation on Nov. 14 at 9:30 am, we’ll showcase five campaigns determined to represent the finest examples of marketing and merchandising at retail, and select one as the best program of the DOT’s first 25 years.
path2purchaseexpo.com
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“In a world where marketing + technology collide, two heroes will rise to make sense of it all — one podcast at a time.” Mo + Jo’s Epic Tech Talks is a conversation between two regular guys who work in the Marketing Tech industry. Mo works on the Tech side, Jo works on the Agency side — together they demystify big tech and share an unfiltered POV on what matters ... and what doesn’t. They keep things funny, informative and irreverent. And they’ll be podcasting live from The Campus throughout the event.
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Congratulations! The P2PI’s Women of Excellence awards recognize female brand marketers, retailers, agency executives and solution providers for their significant contributions to success along the path to purchase. The Institute is pleased to partner with the Network of Executive Women (NEW) to announce the winners from this year’s list of nominees in four categories: Collaboration, Innovation, Leadership and Rising Star.
Women of Excellence Awards Reception November 13, 2019 | 5pm-7pm Quad Keynote Theater
Tickets are required and may be purchased at Registration.
In partnership with:
Sponsored by:
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2019 Nominees COLLABORATION Veronica Aquino IN Connected Marketing Rachel Bateast The Mars Agency Courtney Becker Insignia Systems Rebecca Bemrich Reynolds Consumer Products Lesley Bender Chewy Sheila Bonner Keurig Dr Pepper Kelly Burt Quad Sheena Chadha Power Supplements Laura Dickey LALA, US Anita Fredrick Saatchi & Saatchi X Laura Furnald IN Connected Marketing Rebecca Gillespie VizSense Molly Hollenkamp IN Connected Marketing
Traci Schwinnen Abbott Nutrition Leigh Suresky Brandshare Candie Velasco IN Connected Marketing Kate Whatley Social Forces Olivia Wong TPN
LEADERSHIP Nicole Aragi TWINOAKS Kandi Arrington The Mars Agency Lorran Brown Cosby Bacardi USA, Inc. Joanne Caines Menasha Packaging Canada LP Jeanne Collins Quotient Technology
Tammy Teague Key Food Stores Co-Operative Nicole Trudo MOjO Marketing Julia Werb Upfield Lauren Wright Mondelez International Debbie Zefting Barilla America
INNOVATION
Whitney Cooper Kellogg Co.
Yolanda Angulo Mondelez International
Sarah Cunningham TPN
Sara Bafundo TPN
Emily Curry Johnson & Johnson
Sheila Bijoor Quotient Technology Inc.
Jessica Fair JM Smucker Co
Christie Ciccolone Nestle Coffee Partners
Kerry Farrell Eversight
Olivia Cookfair IN Connected Marketing
Kristine Glancy Insignia Systems
Dorothy Daniel Nestle Waters North America
Rhonda Hiatt CLEAR M&C Saatchi
Jessica Koop VizSense
Heidi Hinkle Vargas Bacardi USA, Inc.
Pamela Lazakis IN Connected Marketing
Lea Kauling IN Connected Marketing
Kelly Marcin IN Connected Marketing
Melissa King Lucky’s Market
Libby McCorry IN Connected Marketing
Lisa Kinney Albertsons
Alexandra McDade Bimbo Bakeries USA
Alma Klein Arc Worldwide
Linda Miller Quad
Mandi Kleppel HMT Associates
Alison Nelson Insignia Systems
Sheila Lukaszewski Kimberly Clark Corp
Lucy Nicholls Eversight
Darcy McNair The Mars Agency
Christine Piston Bimbo Bakeries USA (Acelerada)
Tonia Entous Pharmavite Meggie Giancola Valassis Regina Haley IN Connected Marketing
RISING STAR Lauren Averill IN Connected Marketing Jordan Brainard MOjO Marketing Caitlin Burg 3M
Colleen Kelly TPN
Kelly Kachnowski The Mars Agency
Suzanne Kempf Nestle Coffee Partners
Christa Klausner TPN
Anne Martin Mondelez International
Dianne Le Avocados From Mexico
Jen Mason Mondelez International
Liz Mayer JM Smucker Co
Ariel McHoney Coca-Cola
Katie McCoy Coca-Cola
Jeannette Murphy HMT Associates
Susan O’Neal Dabbl
Jamie Olson Blue Chip Worldwide
Sara Rossio PowerReviews
Alicia Mosley Tyson Foods
Ashley Ryon Quotient Technology Inc.
Jana Rivet U.S. Display Group
Mindy Stone Mondelez International
Lynn Murphy Eversight
Bailey Taylor Saatchi & Saatchi X
Stacy Schubert Meyers
Stacy Vossberg Insignia Systems Inc.
Kelly Ravestijn IN Connected Marketing
Taylor Wilson Eversight
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Keynotes Hosted by
Walgreens: Combining Technology and the Human Touch to Improve the Customer Experience
My Life as an Actor and Entrepreneur & “Finding Your Why”
Digital Mastery: A Roadmap for Transformation in the Age of the Customer
Wednesday, November 13, 2019 8:30 AM - 9:30 AM
Thursday, November 14, 2019 8:15 AM - 9:00 AM
Thursday, November 14, 2019 12:15 PM - 1:00 PM
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Alyssa Raine
Acting CMO & Divisional VP, Brand Marketing, Walgreens
Today’s consumers are rapidly evolving in how they self-identify, communicate, connect, and shop given advancements in technology. Yet core human needs, such as the desire to be part of a community and to be seen and loved for who you are, have not changed. That is why forward-thinking companies like Walgreens are accelerating transformation through leveraging their scale, their deep roots in local communities, their human touch, and their equity in health, to better meet the needs of today’s consumers. In this presentation, Acting Chief Marketing Officer Alyssa Raine will discuss: • How Walgreens is keeping its customers front and center as it continues to innovate • The retailer’s vision for the future as a onestop-shop for health, wellbeing and beauty needs • How the company is leveraging today’s digital tools to better meet the needs of consumers and build loyalty through personalized experiences • The power, timeliness and also the timelessness of a story
Rainn Wilson
Actor (“The Office”) & Co-Founder, SoulPancake
General Manager, SoulPancake
For nearly a decade, Rainn Wilson endeared himself to millions on the hit television series “The Office” earning three Emmy nominations for his portrayal of Dwight Schrute. Join Wilson in this special Path to Purchase Expo presentation as he draws on the offbeat genius behind his on-screen characterizations, showing how creativity isn’t simply for artists — it’s for everyone. In this warm, anecdote-filled talk, he’ll touch on another subject in which he (and Dwight) are well-versed: office culture. Wilson serves as an amiable guide through the corporate struggles, teamwork challenges, human triumphs, and very real “personalities” that define the workplace. Joining Rainn at the end of his talk will be Shabnam Mogharabi, general manager of SoulPancake, a media company and creative content studio they co-founded, to lead the P2PX audience through an interactive exercise around joy, purpose and gratitude: “Finding Your Why.”
path2purchaseexpo.com
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Shabnam Mogharabi
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Brendan Witcher
Vice President / Principal Analyst, Digital Business Strategy, Forrester Research
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For brands to succeed in the dynamic world of commerce today, they must transform to both meet the needs of their customers and compete against an ever-growing lineup of competitors. But change is difficult, complex, and often hard to define. As such, a solid strategy for change requires a roadmap – a clear understanding where the company sits today, the North Star vision of where the company needs to be tomorrow, with a defined path to evolve from the former to the latter.
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In this session, Forrester Vice President/ Principal Analyst Brendan Witcher will discuss: • What drives strategic digital transformation, and what must be addressed to achieve success • How companies tie a roadmap for change to the specific needs of their customers • Which tech investments leading brands are making today to future proof themselves for tomorrow
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Learning Agenda Wednesday, November 13, 2019 10:00AM-10:30AM Track: Omnicommerce Excellence Location: Quad Keynote Theater Hosted by: TPN The Wild West of E-Commerce: How to Survive & Thrive in Omnichannel Retail • Whitney Cooper, Director, Omnichannel & Emerging Delivery Platforms, Kellogg Company The world of omnichannel retail continues to change at a break neck pace. Hear from Kellogg’s director of omnichannel and emerging delivery platforms Whitney Cooper, on best practices navigating the “Wild West” of omnichannel. Expect practical advice in areas such as retail partnerships (JBP/crossfunctional collaboration, content) and internal change management, as well as tips and watch-outs from lessons learned the hard way.
Track: Organizational Alignment Location: Learning Lab East Building a Best-in-Class E-Commerce Capability • Peter Tunkey, VP, Capre Group • Leslie Myrie, Director, Capre Group With change happening at such an accelerated pace in e-commerce, many companies struggle with where they should invest for long-term advantage. In a recent study of leaders from over 25 companies representing nearly 60% of e-commerce sales, Capre Group explored best practices in building capability for this changing environment. Four strategic imperatives form a roadmap to best-in-class e-commerce capability. Learn how e-commerce leaders build best-in-class e-commerce capabilities to win now and in the future.
Track: The Future of Shopping Location: Learning Lab West Say More with Less: How CVS is Rethinking the Store Experience for Shoppers & Brand Marketers • Marcy Brewington, Director, In-Store Marketing Strategy, CVS Health
• Dana Stotts, SVP, Strategic Director, Arc Worldwide When it comes to retailers, there aren’t many brands that have taken more drastic stances than CVS. From tobacco-free stores to eliminating retouching of models in their marketing communications, CVS has established itself as a brand that helps their customers on the path to better health. But what about their manufacturer partners? How does CVS effectively maintain its own brand voice while also allowing the brands they sell to connect to their shoppers? It all starts with creating the right messaging strategy and design system that allows for this, and comes to life by adhering to this all the way to in-store execution.
10:15AM-11:00AM Track: Technology in Action, Powered by CGT Location: Tech Learning Lab Taming the Future Through Technology • Shelly Palmer, CEO, The Palmer Group How do you see the future? While many companies struggle to react to the everchanging business landscape, successful ones know that tomorrow will look nothing like today, and they embrace the emerging technologies that are available to them. Shelly Palmer, CEO of The Palmer Group, will discuss how to leverage emerging technologies such as machine learning, 5G, AI, open-source software, best-in-class marketing technology (martech), and associated data science technologies to help you prepare for tomorrow and be ready for whatever comes next.
10:40AM-11:25AM Track: Omnicommerce Excellence Location: Quad Keynote Theater Hosted by: TPN Accelerating New Brands Through E-Commerce • Laura Lisowski Cox, CEO & Founder, Oars + Alps • Rami Odeh, VP, Digital Commerce, Velocity Commerce Group • Joe Scartz, Chief Digital Commerce Officer, Velocity Commerce Group
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The evolution of the changing, “fast and fluid” shopper has led to a disconnect between shopper priorities and many CPG brands. This, coupled with the changing face of retail and the rise of e-commerce in CPG lays the foundation for this presentation, where CMO of emerging brand Oars & Alps along with Velocity’s commerce experts will explore how successful brands and retailers are responding. In this case study session featuring specific Amazon examples from this direct-toconsumer (DTC) launch, hear about new ways that consumers are shopping and the new types of demands they are placing on brands.
Track: Organizational Alignment Location: Learning Lab East The Coca-Cola Way of Shopper Marketing 2.0 Moderator: April Carlisle, VP, Shopper Marketing National Retail Sales, The CocaCola Company • Dana Barba, AVP, Shopper Marketing, The Coca-Cola Company • Tammy Brumfield, AVP, Shopper Marketing Large Store West, The Coca-Cola Company • Jennifer Hale, AVP, Shopper Marketing, Convenience Retail Channel, The Coca-Cola Company • Stacy Jackson, AVP, Shopper Marketing, Kroger, The Coca-Cola Company • Rachel Smith, AVP, Shopper Marketing, Drug/Value, The Coca-Cola Company • Joe Vizcarra, GVP, Shopper Marketing, Walmart & Sam’s Club, The Coca-Cola Company The Coca-Cola Company continues to accelerate growth as a total beverages company with their “Beverages for Life” strategy. Shopper marketing is a critical capability the company embraces and invests in to enable this growth. The Coca-Cola Shopper Marketing Leadership Team will share how they are building on best practices to build joint equities with key customers, build new capabilities in omnicommerce shopper marketing, and how they are working towards a 2020/2025 Vision. This panel discussion will be led by April Carlisle and will feature her executive leadership team.
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Learning Agenda Wednesday, November 13, 2019 Track: The Future of Shopping Location: Learning Lab West The Blurred Lines of Retail: Embracing the Opportunity
Learning Pod: Data The Power of Retailer Location Data
• Tina Manikas, President, FCB/RED • John Kenny, Chief Strategy Officer, FCB/RED
InMarket and Path to Purchase Institute have entered into a new partnership to provide exclusive consumer foot traffic reports to P2PI members. These reports will focus on trip frequency, consumer loyalty and dwell time at 30 major retail chains in the U.S., including Walmart, Kroger and Publix. In this session, inMarket will detail how the consumer data was collected, how it’s presented for P2PI members, and how brands and agencies of all kinds can use the data in order to make strategic business decisions and even impact the effectiveness of a variety of purchase driven initiatives.
Delivery services, digital assistants with voice skills, payment schemes and shopper apps are all changing the nature of our relationships with brands and even the act of shopping. This session is about understanding the myriad transformational services and technologies that are blurring the lines between traditional retail and what most of us would consider “services.” With digital assistants poised to make more and more buying decisions on our behalf and delivery services literally fitting in between our relationship with retailers and brands, we now can imagine a world where services, brands, retailers and others are all compellingly equipped to provide for our needs and wants, and in new ways. These developments matter because shoppers now have more choices and options than ever before. If retail is a dance that retailers have traditionally led, it now seems that brands and services are equally capable of leading, maybe even more capable than retailers.
10:45AM-11:00AM Learning Pod: Technology Using Augmented Reality to Communicate to Your Shopper • Brian Hutchinson, Director, Shopper Marketing, Georgia-Pacific Whether it’s an in-store display or an e-commerce package, there is a limit to what you can communicate to your shopper. There is only so much graphic real estate, but brands have so much more to say. Shoppers are saying that they want engaging experiences. Augmented Reality is here, and the technology is changing more and more. This presentation is going to look at a casestudy of the first display to engage shoppers through augmented reality — without the use of an app.
• Cameron Peebles, CMO, inMarket
11:00AM-11:30AM Track: Technology in Action, Powered by CGT Location: Tech Learning Lab Disruptor Journey: True&Co • Michelle Lam, Co-Founder & President The San Francisco-based lingerie company launched in 2012 to solve one of women’s most misunderstood tasks: finding the correct bra size. As the first retailer in the intimate apparel industry to utilize an algorithmic “fit quiz,” True & Co. recommends bras based on the individual’s body and preferences — and utilizes consumer feedback to build better bras for diverse body types. Co-founder and President Michelle Lam will explain how True&Co.’s focus on personalization and customer data has made it “the Netflix of bras” for more than 7 million women and attracted the attention of traditional apparel maker PVH Corp.
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Learning Pod: Data Art Meets Science: How Digital Video Drives In-Store Dollars and Foot Traffic • Risa Crandall, VP, Sales, Eyeview It’s no secret that people love video content. In 2019, US adults spent an average of 22% of their day watching video. Imagine if you could use your most powerful branding tool to drive measured sales lifts across all of your retailers and products at scale? Join Risa Crandall, VP Brand Partnerships, to get a sneak peek of new data showcasing how Eyeview helps CPG and retail marketers drive measurable, incremental sales online and offline by creating and delivering millions of datadriven personalized videos locally, to consumers at national scale.
11:35AM-12:05PM Track: Omnicommerce Excellence Location: Quad Keynote Theater Hosted by: TPN Amazon 2018-2019 Recap & Predictions: What Does the Future Hold? • Andrea Leigh, VP, Client Services, Ideoclick
11:15AM-11:30AM Learning Pod: Technology Better Behavior Predictions Through Better Behavior Testing • Jonathan Asher, EVP, Explorer Research Behavioral science is a popular topic for shopper researchers. However, too often
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the “real” behavioral aspect is missing from this science, and the insights obtained do not always accurately predict in-market behavior. “In-situation” life-size testing is crucial for gauging how shoppers will actually behave as it includes marketplace conditions that influence shopping behavior. By combining this real shopping behavior with state-of-the-art science (eye-tracking, facial coding, implicit testing), actionable insights are uncovered that will grow your business.
Life with Amazon in 2018 and 2019, for manufacturers, has not been dull. And the future looks no different. Managing change effectively with Amazon is the difference between thriving, surviving and complete failure. Andrea will apply her deep Amazon expertise to a session that explains what they’ve been up to (in advertising, private
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Learning Agenda Wednesday, November 13, 2019 label, and annual negotiations, among other areas), predict what’s coming down the pipeline, and provide practical and proven strategies for brands to win in this ever-changing landscape.
Track: Organizational Alignment Location: Learning Lab East Creating Multi-Dimensional Organizational Transparency • Laura Dickey, Sr. Shopper Marketing Manager, LALA, US • Olga Yurovski, Founder/CEO, Shopperations Research & Technology, LLC At LALA, U.S., producer of top quality dairy brands, shopper marketing is not an afterthought, but a strategic growth enabler and a core marketing capability. Laura Dickey, senior. shopper marketing manager will share the story of how her nimble, ambitious and resourceful team partners across the matrix create radical transparency and go to market faster than ever. Learn why and how LALA embedded shopper marketing into the company’s S&OP process. See what role marketing digital process transformation played in enabling multi-dimensional transparency with sales, brands, finance and agency partners. Understand LALA’s approach to building a “Total Marketing System of Record” to get a real-time, panorama view of their brands’ multichannel activations.
Track: The Future of Shopping Location: Learning Lab West Building Disruptive Retail Experiences for New Industries: The Case of Cannabis • Andrew Lytwynec, VP, US Strategy, Canopy Growth Corp. Behind the scenes with Tokyo Smoke: Join Lacey Norton, vice president, retail, and Andrew Lytwynec, vice president, US strategy, as they discuss navigating the intersection of brand and retail in a net new industry: cannabis. In late 2018, cannabis was legalized across Canada, and soon to
will be in new markets (like the U.S. and beyond). Learn how retailer and brand Tokyo Smoke (a Canopy Growth company) is leading the charge in this new eco-system and how they are establishing brand trust and loyalty in an emerging market, carving out new paths to purchase and creating instore and online experiences that educate and delight.
purchases” and, in turn, use these real customer experiences to create demand for products online. The presentation will feature a case study showing how a leading brand is rethinking costly, imprecise methods for generating newproduct trial and purchase, choosing instead to meet today’s shoppers exactly where they are.
Track: Technology in Action, Powered by CGT Location: Tech Learning Lab Moving at the Speed of Success
Track: Organizational Alignment Location: Learning Lab East The Evolving Role of the Shopper Marketing Agency
• Sandeep Dadlani, Chief Digital Officer, Mars Incorporated Mars Incorporated has undertaken a digital transformation designed to equip its associates with the “digital armor” they need to move 100 times faster, allowing them to work more efficiently, avoid technical risks and pursue new growth opportunities. In this fast-paced session, Dadlani — Path to Purchase IQ’s 2019 CIO of the Year honoree — will outline the steps the company has undertaken to reposition itself as a fast-moving consumer goods organization focused on effectively solving the changing needs of consumers and retail customers.
12:15PM-1:00PM Track: Omnicommerce Excellence Location: Quad Keynote Theater Hosted by: TPN Gaining ‘First Purchase’ in an Omnichannel World • Josh Bruns, Associate Director Shopper Marketing, Kraft Heinz • Rick West, CEO, Field Agent Traditional methods for driving newproduct trial and purchase, including retailtainment and product sampling, are losing influence as more consumers shop online and use delivery/pickup instead of walking in-store. In this presentation, Field Agent CEO Rick West and Josh Bruns from Kraft Heinz will describe how brands can incentivize shoppers to make “first
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Moderator: Steve McGowan, RVP, Shopper Marketing & Strategic Partnerships, Mondelez International • Abbey Ash, Partner, Director of Shopper Marketing, Phoenix Creative Co. • Lisa Norat, SVP, Business Leadership, MT Associates • Amy Stockwell, Account Director, Mondelez, Geometry Global • Nicole Trudo, President, MOjO Marketing. The role of agencies is changing dramatically as the landscape has changed. New technologies and the need for speed force brands and retailers to become nimbler than ever. Datadriven planning, digital communication, artificial intelligence, automation and other new tools give brands innovative ways to engage with shoppers and have uncovered different needs and solutions from their partner agencies. Additionally, the dynamic and evolving retail/customer landscape requires a different type of support and solutions and agency needs and requirements. All of this, coupled with the zero-based budgeting and limited resources means everyone needs to be working harder, smarter and more efficiently. Shopper marketing industry veteran Steve McGowan, RVP at Mondelez International, will lead a panel of his agency partners in exploring the new role that shopper marketing agencies should play.
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Learning Agenda Wednesday, November 13, 2019 Track: The Future of Shopping Location: Learning Lab West Retail Re-Emerging
buyers and buyers into loyal fans. Catalina is seriously redefining how to see and use buyer data. So should you.
• Leon Nicholas, VP, Retail Insights & Solutions, WestRock
12:45PM-1:00PM
Retail has re-emerged from a period of retrenchment as more differentiated, digitized and convenient than at any time in its history. This session will review core strategies that are working and how suppliers can collaborate in this new era of brick-and-mortar differentiation. We will explore: merchandising engagement and relevance; digital activation; from store to distribution center; and driving traffic through services merchandising.
12:15PM-12:30PM Learning Pod: Technology How to Leverage Voice on the Path to Purchase • Bree Glaeser, Director of Innovation, Voice Practice Lead, The Mars Agency While many brands have been trying to crack the code on voice shopping, we will share what it looks like at the forefront. Over the first half of 2019, we’ve partnered with leading brands to pilot new voice-shopping engagement approaches. We will share how to leverage these tactics for your own brand, what results you can expect, as well as how these point toward the future state of voice shopping and what’s next on the horizon.
Learning Pod: Data Data Just Got Real • Stan Turek, VP/GM, Catalina HUB360 Imagine having a 360-degree view of 85 million households and their buying behaviors. Then imagine having a real-time, self-serve portal that allows you to track your shoppers’ path to conversion across multiple channels at the UPC level — literally at your fingertips. Stop dreaming and check out Catalina’s Hub360, which is providing retailers and brands access to real-time data for insights that convert shoppers into
Learning Pod: Technology Leveraging the Cloud to Transform and Reimagine Your Business • Kris Baritt, Technical Director, Office of the CTO, Google Cloud The retail industry is going through a transformation driven by customers who expect a seamless experience between online and in-store and are looking for services that can make recommendations to help them find what they need. Retailers generally have cloud initiatives across three areas: new workloads, migration from on-premise to the cloud, and fullscale digital transformations. Google Cloud brings value along the spectrum from a reliable infrastructure to leading data analytics capabilities and a culture of innovation.
Learning Pod: Data Leveraging Verified Buyers & Geolocation to Improve Impact • Dave Schaff, Ibotta Sometimes it’s challenging to identify the impact of one merchandising strategy versus another. Join us to learn more about how Ibotta Insights leverages verified buyers and geolocation to better understand the impact of merchandising, packaging and in-store tactics along the path to purchase.
1:30PM-2:00PM Track: Best-in-Class Shopper Engagement Location: Learning Lab East Digital Loyalty in Brick & Mortar Retailing • Andrew Locke, VP Managing Director, Response Labs • Donald Taylor, Loyalty Campaign Manager, Hannaford/Ahold Delhaize Hannaford Supermarkets, a leading “every-
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day-low-price” (EDLP) Ahold Delhaize supermarket chain in the northeast, overcame multiple obstacles to enter the customer-centric loyalty marketspace. Creating value for the customer while holding true to a “no card, no gimmicks” brand promise, Hannaford launched My Hannaford Rewards in early 2018 and have not looked back. By not rushing to market, thoughtfully building architecture, and establishing internal and external CRM partnerships, Hannaford was able to launch one of the first 100% all-digital supermarket loyalty programs in the nation.
Track: Omnicommerce Strategy Location: Quad Keynote Theater From Cookies to Context: Meaningful Connections for Engaged Shoppers • Nicole Robbins, Amazon Shopper Marketing Manager, The Clorox Company • Matthew Tilley, Sr. Director, Marketing, Valassis Digital Recent years have brought radical social and technological changes, causing consumers to think, live and decide differently. Add the explosion of media influences and old purchase journey models just don’t hold up. To ensure a brand engages shoppers, marketing approaches must be reimagined to meet the needs of today’s active, demanding and evolving consumer. This presentation offers advice on turning these changes into opportunities.
Track: Technology Innovation Location: Learning Lab West Hosted by: Menasha The Pixar Theory & the Coming Waves of Technology • Tom Edwards, Chief Digital & Innovation Officer, Epsilon Culture is technology and technology is culture. The talk explores the coming waves of technology and its impact on consumer behavior. We will use three filters to navigate the narrative. These filters are empower, exponential and enhanced. Each lays the
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Learning Agenda Wednesday, November 13, 2019 foundation for how consumers will evolve from their mobile device as their primary interaction point with technology to their environment adapting to them. Edwards will discuss proprietary research that points towards a specific date in time when we will see multimodal interfaces at scale. The talk ends with the new marketing 4 P’s that are enhanced for the age of intelligence.
Track: Insights & Analytics Location: Tech Learning Lab Shopper 2.0: Win the Omnicommerce Battle by Being Shopper-Centric • James Sorensen, EVP, Kantar E-commerce is growing faster than other channels, but online sales remain low because brands are focused too much on the retailer and technology and not enough on the shopper. This presentation will explore the lessons learned from Shopper 1.0, and how to avoid the mistakes of the past by removing barriers along the omnicommerce shopper journey.
2:10PM-2:55PM Track: Best-in-Class Shopper Engagement Location: Learning Lab West Path to Purchase Audit: How to Engage & Not to Engage Your Shopper • Jennifer Mason, Customer Director, Shopper Marketing, Mondelez International • Josh Ginsberg, EVP, Breaktime Media Shoppers are now exposed to over 5,000 ads each day. That number is only growing as the connected consumer spends more and more time on their devices. In this session, Mason and McGowan from Mondelez and Ginsberg of Breaktime Media will examine the entire purchase journey and audit what is working and what is not. They will look through a variety of lenses with a focus on true consumer engagement and putting the needs of the shopper first. This will be a noholds-barred session where the audience will be asked to participate and provide feedback on the audit.
Track: Omnicommerce Strategy Location: Quad Keynote Theater Retail Intel: Progress Reports on 5 Top Chains
Track: Technology in Action, Powered by CGT Location: Tech Learning Lab Executive Insights: Ten Success-Driving Trends for 2020
• Tim Binder, Executive Editor, Path to Purchase IQ • Cyndi Loza, Associate Editor, Content, Path to Purchase Institute • Charlie Menchaca, Managing Editor, Path to Purchase IQ • Patrycja Malinowska, Associate Director, Content, Path to Purchase Institute • Jacqueline Barba, Associate Editor, Path to Purchase Institute
• Riddhi Sheth, Director of Customer Success, North America, Prevedere
In this session, join Path to Purchase Institute’s editors as they present uncensored, up-to-the-minute updates on the go-to-market activity of the most important players in today’s volatile retail marketplace, including Walmart, Kroger, Walgreens, CVS and Lowe’s.
Track: Technology Innovation Location: Learning Lab West Hosted by: Menasha Taking Steps to “Future-Proof” Your Brand in the Retail Environment • Stacey Andrade, Senior Brand Manager, P&G Fabric Care Growth • Stefanie Detwiler, SVP, Regional Sales Manager, News America Marketing • Tracey Koller, EVP, Chief Retail & Merchandising Officer, News America Marketing Procter & Gamble’s Fabric Care brand and News America Marketing share its innovation journey from the past 6 months where it piloted and engaged with shoppers in unique ways at the shelf. Together with News America and key retail customers, P&G embarked on several innovative tests with a focus on scalable technology possibilities and shopper engagement by tpurposefully testing both “now” and “near” technologies. Attendees will hear about why innovation in-store is so important and where the speakers see opportunity for brands to expand in retail POS communication. Attendees will learn more on how to “future-proof” in the ever-changing retail environment.
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The last few years have been tough for the consumer goods industry, with McKinsey finding the median revenuegrowth rate for large companies slowing to 1.2% in 2018. More than ever before, leaders need access to forward-looking economic insights to successfully navigate the turbulent waters that may lie ahead. In this session, Sheth will provide a macroeconomic view of the consumer goods industry, with a special look at the leading indicators of industry health. She’ll also highlight a report from Prevedere and Coresight Research that identifies 10 trends reshaping the market.
3:05PM-3:35PM Track: Best-in-Class Shopper Engagement Location: Learning Lab West Conversational Commerce: Creating an Authentic 1:1 Conversation • Ginger Guthrie-Wilson, Director, Shopper Marketing, Ferrara Candy Co. • Leigh Suresky, Senior Account Director, Brandshare • Jason Sinclair, VP, Digital Media, Brandshare Learn how Butterfinger moved to the forefront of sampling innovation by integrating conversational commerce (through a QR code) into its omnichannel marketing strategy for the relaunch of its reformulated iconic bar with premium ingredients and innovative packaging. Learn how the brand reimagined sampling as a brand experience to engage and activate consumers across multiple touchpoints on the path to purchase journey; leveraged digital technology to create dynamic 1:1 conversation with consumers; and educated shoppers and extended brand engagement through conversational commerce.
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Learning Agenda Wednesday, November 13, 2019 Track: Omnicommerce Strategy Location: Quad Keynote Theater Retail E-Commerce Marketing for CPGs • Paul Koop, Team Lead & GM–Albertsons, Quotient • Brian Messerschmitt, VP Shopper & National Marketing, Albertsons Cos. • Ken Platt, Managing Director, E-Commerce, Quotient Grocery e-commerce is the fastestgrowing product category online in the U.S. Amazon dominates today, but major mass and grocery retailers are experiencing faster growth, leveraging their category expertise, networks of stores and sales data. In this burgeoning but developing channel, many CPG marketers seek new insights on the products, strategies, best practices and ROI that can be realized from a retailer’s e-commerce media offerings. In this presentation, senior executives from Albertsons Cos. and Quotient Technology will review the integrated e-commerce solutions they have implemented together, and how they work for consumers and marketers.
Track: Technology Innovation Location: Learning Lab West Hosted by: Menasha Hacking Retail & Cross-Industry Innovation • Manolo Almagro, Managing Partner, Q Division Retailers and brands are rethinking everything to keep up with the pace of changing consumer behavior. To accelerate these initiatives, they are hacking retail by looking outside the industry for innovation, as well as using the growing number of “retail as a service” technologies. In the next 24 months 5G, intelligent connectivity and breakthroughs in emerging tech will bring new opportunities for seismic change on a global scale, transforming several different industries all at once.
Track: Technology in Action, Powered by CGT Location: Tech Learning Lab “What’s the Real Problem with Personalization?” • Jesse Blount, VP-Client Strategy, Quad • Peggy Munnagle, VP-Client Strategy, Quad This session will identify the real gaps between interest and readiness when it comes to advanced personalization in today’s retail landscape. The presentation will examine trends and data related to gaps in technology, analytics and content.
3:45PM-4:15PM Track: Best-in-Class Shopper Engagement Location: Learning Lab East Leveraging Consumer & Shopper Insight to Drive Relevant Connection • Elaine Bragg, VP, Executive Creative Director, TPN • Cynthia Liu, Marketing Director, Partnerships & Occasion Marketing, The Hershey Co. As the experience economy has changed consumer expectations, relevance relies on connecting products to the organic occasions occurring in their everyday lives. Incremental growth hinges on identifying consumption/eating and cultural occasions that provide new opportunities for core brands. The Hershey Co. recognized one such occasion, back-to-school, as rich new territory for its 125-year-old iconic brand Hershey’s. This presentation will cover the strategic approach to winning in this space and the importance of connecting consumer and shopper insights to deliver on both emotional and functional needs.
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Track: Technology Innovation Location: Learning Lab West Hosted by: Menasha Evolving Your Brand Execution Strategy • Regina Bailey, Senior Director of Retail & Category Strategy, Menasha In today’s fast-paced, technology-driven retail landscape, disruption is becoming the norm rather than the exception. Is your brand execution strategy getting twisted in the resulting cyclone? In this session, Bailey will discuss how brands can respond to disruption and consistently win in their categories by using data and analytics. By looking at the recent evolution of brands and trends in the marketplace, she’ll lay the foundation for an understanding of how new channels and new technologies have changed consumer and shopper behavior, and how brands can leverage category data to determine where best to invest their merchandising dollars.
3:45PM-4:30PM Track: Technology in Action, Powered by CGT Location: Learning Lab East Sales & Marketing Report 2019: Tools of Engagement Moderator: Peter Breen, Editor-in-Chief, Path to Purchase Institute Panelists: Ian Tyndall, Senior Director, Senior Director, Digital Marketing and Advanced Analytics Delivery, Altria • Other panelists to come CGT/Path to Purchase IQ’s 14th Annual Sales & Marketing Report examined the various tools that consumer goods companies are implementing inside and outside their organizations to build better relationships with retailer partners and stronger bonds with consumers. Using the report as a starting point, a panel of industry thought leaders will offer their perspectives on the key technologies that are driving success in today’s omnichannel marketplace.
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Learning Agenda Thursday, November 14, 2019 9:30AM-10:00AM Track: Shopper Strategies Location: Learning Lab East Celebrating 25 Years of DOT Excellence • Peter Breen, Editor-in-Chief, Path to Purchase Institute • Rich Butwinick, President, MarketingLab/ SellCheck
will answer many of the questions brand marketers have been asking.
Track: Insights & Analytics Strategies Location: Learning Lab East Hosted by: SRAX Shopper Finding Your Customers in the 2020 New Data Economy • George Stella, VP, SRAX Shopper
For the past 25 years, Path to Purchase Institute has been recognizing the very best in marketing and merchandising at retail through our Design of the Times awards program. In recognition of this milestone anniversary, the Institute this year conducted a special retrospective to celebrate the “Best of the Best” from the program’s first 25 years. In conjunction with executives from MarketingLab/SellCheck, we evaluated the top winners through the years to identify the in-store campaigns that represented truly breakthrough thinking and innovation, applying the “4 C’s” of effectiveness that SellCheck devised in 2010.
Our industry is riddled with challenges. Data accuracy is at an all-time low. Consumer sentiment about online privacy is on the rise. Regulations around data and audience targeting is upon us. How will shopper marketers gain 360-degree, omnichannel insights along the consumer journey to find their online grocery pick-up customers, their Millennial Mom shoppers, and others, in this rapidly intensifying environment? In this session, attendees will learn how to prepare their brands (or clients) for the new data economy.
Track: Retailers as Media Companies Location: Quad Keynote Theater Who’s Who in Retail Media: Navigating the Evolving Landscape
Track: Technology in Action, Powered by CGT Location: Tech Learning Lab The Packaging Waste Imperative: Solutions for a New Age
• Chris Perry, VP Global Education, Edge by Ascential
Moderator: Werner Graf, Chair, P2PI Advisory Board Panelists: Meghan Stasz, Vice President of Packaging and Sustainability at the Grocery Manufacturers Association • Other panelists to come
The emergence of national retailers as digital media operators has added a new wrinkle to the shopper marketing world. Retailers are scrambling to build effective platforms that can attract both new shoppers and additional brand marketing dollars, and consumer brands are striving to assess the growing opportunities with key retail partners and rethink their overall media strategies accordingly. With top retailers jockeying for brand marketer attention as they build-out programs, and with brand marketers still debating internally about the effectiveness of retail media platforms, there is plenty of confusion in the marketplace. This session will provide a candid, objective overview of the current landscape that
9:35AM - 10:15AM
The modern age of grocery packaging delivered tremendous convenience for consumers and favorable scale economics for product manufacturers. But it also placed an undeniable burden on the environment — of which younger consumer generations are keenly aware. Realizing this tectonic shift in consumer attitudes toward sustainability, today’s CPGs are attacking the issue with vigor. This panel will examine the initiatives already underway and the steps CPGs must still take to address evolving consumer expectations and environmental necessity.
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10:10AM - 10:40AM Track: Shopper Strategies Location: Learning Lab East How to Drive Profitable Sales with Waste • Marie-Agnes Daumas, Head, Retail Shopper Marketing, TerraCycle • Michael Waas, Global VP, Brand Partnerships, TerraCycle Waste is not waste when it has a meaningful value for consumers, and when it drives sales & profits for companies and increases stock prices for investors. The marketplace has changed and margins and categories are under pressure. Driving profitable sales now requires an extra level of value strategies. Creating in-store and on-line foot traffic shopper programs around an empowering behavior like recycling waste to benefit families and communities engages people in the same environment where purchases occur and drive brands’ favorability. Following a transformative strategic approach is critical to ensuring the success of these purposeful waste-based shopper programs to drive profitable sales.
Track: Retailers as Media Companies Location: Quad Keynote Theater Retailer Media Platform: Ahold Delhaize • Mark Williamson, VP, Head of Media Partnerships Peapod Digital Labs, an Ahold Delhaize Co. Peapod Digital Labs was established to help Ahold Delhaize USA optimize its omnichannel customer value proposition across the company’s six local retail brands. Before the end of 2019, the retailer will launch an integrated omnichannel platform that provides consistency across all local brands in terms of functionality and services while maintaining the uniqueness of each individual banner.
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Learning Agenda Thursday, November 14, 2019 Track: Insights & Analytics Strategies Location: Learning Lab East Hosted by: SRAX Shopper The Anatomy of Irresistibility • Lauren Hawes, SVP Director, Strategy, Arc Worldwide • Tanner Van Dusen, Chief Innovation Officer, EIQ We’re in an era where shoppers have never been harder to reach, win or retain. People have the power to resist brands and retailers like never before. The winners are those who create commerce experiences that are truly “irresistible.” With this new reality, Arc & EnsembleIQ conducted a research study focused on dissecting “irresistibility.” This presentation will cover the study’s key learnings including 1) uncovering the universal language shoppers use to describe “irresistibility,” 2) defining the associations and attributes driving an irresistible purchase and 3) measuring the importance different factors have in creating a shopping experience that is wholly irresistible.
Track: Technology in Action, Powered by CGT Location: Learning Lab East Disruptor Journey: NomNomNow • Wenzhe Gao, Chief Technology Officer, NomNomNow Founded in 2015, NomNomNow homedelivers meals for dogs and cats made with fresh, restaurant quality ingredients that are tailored to meet the specific nutrition needs of each pet. Wenzhe Gao, co-founder and chief technology officer at NomNomNow, will describe how the company went from a side project operated out of a San Francisco studio to a national, vertically integrated pet health company.
10:45AM-11:25AM Track: Technology in Action, Powered by CGT Location: Tech Learning Lab What’s the Next Shift in Supply Chain Operating Models? • Narayan Tripunithura Mahadeva, Director, Americas Consumer Industries & Retail, DXC Technology
Business models in the consumer packaged goods industry are rapidly transforming and becoming more consumer-centric. To support this, supply chain operating models need to be more dynamic and agile fundamentally shifting from today’s “inside out” model designed around the company to an “outside in” model that responds directly to changing consumer buying patterns and behaviors. This session will highlight how CPG companies can harness the power of big data, artificial intelligence and advanced analytics to transform supply chain models from “inside out” to “outside in” and future-proof their solutions for tomorrow.
10:45 AM - 11:00 AM Learning Pod: Data How to Better Navigate the Digital Shopper Marketing World • Michael La Kier, Chief Digital Strategist, MarketingLab When it comes to connecting with shoppers via digital shopper marketing brands have an overwhelming amount of options. social, mobile, e-mail and digital all operate in unique ways. There are hundreds of potential partners with no easy way to assess opportunities. Is it frustratingly hard to make the right choice? Making sense of all this is critical to ensure marketing is efficient and effective. This presentation offers a proven system to find, fully evaluate, and keep up-to-date on digital shopper marketing partners and their capabilities.
10:50 AM - 11:20 AM Track: Shopper Strategies Location: Learning Lab East Primo Water: How a Challenger Brand Is Winning at Retail • Matt Sheehan, President & CEO, Primo Water Corp. • Ged King, Head of Marketing, Primo Water Corp. Primo Water’s daring challenger brand marketing strategy has disrupted the home drinking water category. In this session, hear how this purpose-driven brand is inspiring
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healthier lives through its innovative dispensers and bulk water offerings, its bold brand messaging and its breakthrough retail activation programs. Primo Water CEO Matt Sheehan will talk about the challenger brand principles and how Primo has brought them to life at retail.
Track: Retailers as Media Companies Location: Quad Keynote Theater Retailer Media Platform: Kroger Precision Marketing • Lindsay Pullins, Director, Product Strategy & Innovation, 84.51˚, Kroger Precision Marketing • Michael Schuh, Director, Product Strategy & Innovation, 84.51˚, Kroger Precision Marketing As the second-largest grocery retailer that harnesses a vast first-party dataset, Kroger is connecting brands directly with customers to create engaging moments that drive meaningful value for advertisers. Two years into the journey, Kroger Precision Marketing is focused on leveraging customer data, predictive analytics, and marketing strategies to drive innovation and transparency in media. Discover what lies ahead for KPM across media channels, targeting optimization and measurement.
Track: Insights & Analytics Strategies Location: Learning Lab West Hosted by: SRAX Shopper How Tyson Turned Measurement Results into Performance Improvement • Alicia Mosley, Director, Shopper Marketing, Tyson Foods • Elana Rakitin Kipp, VP, Client Services, IN Connected Marketing • Rick Abens, CEO & Founder, Foresight ROI, Inc. A common challenge in shopper marketing is knowing what and how to measure performance. Yet an even more daunting challenge is how to share and apply the results to change future behavior and get better results. Tyson has an effective process to share their measurement results with stakeholders to align on a common action plan. This drives a common
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Learning Agenda Thursday, November 14, 2019 Track: Shopper Strategies Location: Learning Lab East Growing Teavana at Target with a Tea Party
Track: Insights & Analytics Strategies Location: Learning Lab West Hosted by: SRAX Shopper The Why Behind the Buy: Using Behavioral Research to Optimize New Products
• Cortne Younk, Manager, Shopper Marketing – Target, Nestle Coffee Partners • Kerry Lyons, CEO, Ripple Street • Gail Baumgart, Senior Manager, Category Development, Nestle Coffee Partners
• Sarah Tomasaitis, Associate Director, Consumer Insights, Mars Wrigley Confectionery • Gram Bowsher, VP, Client Services, NAILBITER
How could Teavana build on the brand’s success at Starbucks Cafes to enable consumers to enjoy the delicious, vibrant flavor experience of their favorite Teavana blends at home? By launching super-premium packaged teas for at-home occasions. With six new and differentiated hot tea sachets for at-home consumption and an existing line of ready-to-drink craft iced teas, Teavana had some lofty goals: build awareness, trial and basket among new tea guests and drive super-premium trade up at Target. To do it, they cultivated a community of tea-drinking, Target-shopping consumers and activated them to drive trial, reviews and more.
Each year, 95% of all new product launches in the CPG industry fail. Mars Wrigley, in partnership with NAILBITER, found a better way to optimize innovation performance postlaunch by revealing how shoppers engage with new products at shelf. Using in-store behavioral observation at scale via Videometrics, NAILBITER uncovered insights on shopper behavior in the market. The ability to see how consumers shop and make purchase decisions allowed Mars Wrigley to make agile in-market changes to optimize new launches. Mars Wrigley would like to showcase how behavioral research can help you think smarter about your new product launches.
11:15AM - 11:30AM
Track: Retailers as Media Companies Location: Quad Keynote Theater Retailer Media Platform: Albertsons
Learning Pod: Data Linking Content to E-Commerce: The CPG Opportunity
• Brian Messerschmitt, VP Shopper & National Marketing, Albertsons Cos. • Paul Koop, Team Lead & GM–Albertsons, Quotient
Track: Technology in Action, Powered by CGT Location: Tech Learning Lab Embracing Technology Innovation • Trent Carrender, Co-Founder, i2i Labs • Becca Shaddox, Chief Operating Officer, i2i Labs
understanding and realistic objectives based on clear knowledge of historical results, leading to agreement on what to do next
10:50AM-11:30AM Track: Technology in Action, Powered by CGT Location: Tech earning Lab What’s the Next Shift in Supply Chain Operating Models? • Narayan Tripunithura Mahadeva, Director, Americas Consumer Industries & Retail, DXC Technology Business models in the consumer packaged goods industry are rapidly transforming and becoming more consumer-centric. To support this, supply chain operating models need to be more dynamic and agilefundamentally shifting from today’s “inside out” model designed around the company to an “outside in” model that responds directly to changing consumer buying patterns and behaviors. This session will highlight how CPG companies can harness the power of big data, artificial intelligence and advanced analytics to transform supply chain models from “inside out” to “outside in” and future-proof their solutions for tomorrow.
11:30 AM - 12:00 PM
• Jennifer Silverberg, CEO, SmartCommerce Your brands are touching consumers in all the right places — social, websites, influencers, events, chatbots, etc. —and your content is doing a great job of creating purchase interest and intent. The only thing missing is a path to purchase that’s lightweight enough for CPG. In this session, Silverberg will share new data (gleaned from observing over 7 million consumers shopping from CPG brand touchpoints over the last year) that helps define the surprising opportunities most brands are missing, and the simple changes that can unlock significant online volume from real consumers.
The growth of retail media is driven by retailers’ need to stay competitive by leveraging their own sales data and media assets together with digital media capabilities to drive measurable sales for their CPG partners, and for themselves. But for many retailers, developing or acquiring the technologies and expertise to succeed is difficult. Quotient has worked to fill this need, bringing exclusive end-to-end retail digital media solutions to major retailers, including Albertsons Cos. In our presentation, we will provide a guide for CPG marketers to help better understand the intricacies of retail media solutions and answer common questions.
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The obstacles to driving real transformative innovation are often created more by a company’s culture and structure than they are by any lack of technology capabilities. And even the most advanced tools for retailer collaboration and consumer engagement are worthless if the organization isn’t prepared to fully implement and embrace them. Trent Carrender and Becca Shaddox of i2i Labs, the technology commercializer that staged the Tip of the Spear Technology Showcase, will examine the primary roadblocks companies face as they seek to develop the quickness, decisiveness, and willingness to take risks they need to become true agents of innovation.
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Exhibitors by Solution
PLANNING YOUR BOOTH VISITS
The following pages are designed to improve and customize your Path to Purchase Expo experience. Refer to them to easily and efficiently find solution providers in your key areas of need and clearly understand their main areas of expertise. Show Stoppers: In addition to these category listings, the editors of Path to Purchase IQ have reviewed the exhibitor ranks to compile a special list of innovations that will be demoed, displayed or available for evaluation during the show. You can find those on page 34 of the opposite (flip) side of this booklet.
CATEGORIES Agencies/Marketing Services: Full-service agencies that provide strategic shopper marketing expertise and/or tactical execution capabilities, as well as service providers offering solutions for various aspects of shopper marketing program development. Digital/Retail Media Platforms: Solution providers that operate unique digital platforms and destinations that are designed to attract a consumer/shopper audience and deliver brand marketing messages and promotional offers.
Digital Marketing/Social Media Activation: Solution providers with various tools and services that deliver marketing messages and promotional offers to consumers/shoppers through various digital media channels. Enterprise Excellence: Solution providers delivering expertise in such missioncritical business needs as revenue growth management, retail execution, AI-driven analytics, digital transformation, IT services and management consulting. Incentives: Solution providers who offer platforms and tools that drive engagement
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and sales through the use of promotions such as loyalty programs, coupons, rebates, cash rewards, third-party prizes and others. In-Store Media: Solution providers who offer unique opportunities to engage with brickand-mortar shoppers through syndicated or regularly scheduled promotional tools such as shelf signage, digital advertising, themed display opportunities and other programs. P-O-P Displays/Services: Solution providers involved in the design, manufacture and distribution of product displays and signage that engage consumers and drive sales in the brickand-mortar retail environment. P-O-P Specialty & Printers: Solution providers involved in the manufacture of unique in-store marketing materials or printing services for various types of P-O-P signage. Shopper Insights/Research/Loyalty: Solution providers offering services for the collection, processing, synthesis and/or analysis of shopper/consumer data to help brands uncover actionable insights.
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MON ROE BOA RD
ROO MS
Exhibitors by Solution
EAST LEARNING LAB 200
ENTRANCE
10
8
10
4
inMarket Media 208
Agencies/ Marketing Services
5 4
Brook & Whittle Ltd............................... 132 Pressure-sensitive and shrink-sleeve labels for many of the nation’s leading brands.
3 2
1 TECH LEARNING POD
Innomark Communications 116
MAIN ESCALATORS Insignia Sytems Inc 216
500
AED
12 12
REGISTRATION
2
Valassis 226
502
504
506
508
510
512
514
516
TIP OF THE SPEAR
TECH LEARNING LAB
6
QUAD 324
8
22
8
12 2
23
0
13
330
326
332
328
438
434
440
436
4
538
23
8 24
DATA LEARNING POD
300 304
6 14
PureRED
14
8
540
KEYNOTE THEATER
0
23
6 13 14
536
PureRED................................................. 248 Digital content creation at the scale, speed and precision that large enterprise retailers and consumer marketers require.
6
23
4 13 8 0
13
534
The Mars Agency....... Monroe Boardroom 2 Full-service strategic agency combining “the smartest humanity with the latest technology.”
Quad....................................................... 324 Marketing solutions provider with a strong print foundation and integrated capabilities.
530 532
hmt Associates...................................... 236 Shopper-focused brand engagement agency delivering insights, strategies and big ideas.
248
SellCheck................................................ 238 Proprietary tool for evaluating advertising and shopper marketing concepts to provide clear direction for brands.
306
TLC Marketing.......................................200 Global marketing promotions agency with 25-plus years of success in driving consumer behavior, including sales and loyalty.
308
WEST LEARNING LAB 550
554
556
558
560
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Exhibitors by Solution Digital Marketing/ Social Media Activation
EAST LEARNING LAB
Digital/Retail Media Platforms
200
8
10
4
inMarket Media 208
10
ENTRANCE
Digital Marketing/Social Media Activation
Aki Technologies...................................438 AI-powered science uncovers patterns in ad receptivity to deliver timely, relevant marketing messages to mobile consumers.
TECH LEARNING POD
Innomark Communications 116
Insignia Sytems Inc 216
500
AED
12 12
REGISTRATION
2
Valassis 226
502
504
506
508
510
512
514
516
TIP OF THE SPEAR
TECH LEARNING LAB
6
QUAD 324
8
22
8
12 2
23
0
13
330
326
332
328
438
434
440
436
4
538
23
8 24
DATA LEARNING POD
300 304
6 14
PureRED
14
8
540
KEYNOTE THEATER
0
23
6 13 14
536
6
23
4 13 8 0
13
534
Eyeview..................................................108 Data-driven, personalized videos that drive measurable, incremental sales online and offline. Macaroni Kid, LLC..................................240 Geo-targeting of local influencers with relevant, actionable messaging for shopper marketing campaigns.
530 532
Ansa, powered by RSi...........................332 Daily store-level sales data brought to life to deliver insights on the in-store effectiveness of digital shopper marketing campaigns.
248
306
SmartCommerce ...................................436 Links messaging to constantly updated retailer data to turn brand assets into direct e-commerce response points via direct-tocart technology.
308
WEST LEARNING LAB 550
554
556
558
560
Digital/Retail Media Platforms
inMarket................................................ 208 Verified, real-time data from 50 million firstparty integrations identifies and engages consumers at every stage of the purchase cycle.
Quotient................................................ 128 Uses proprietary data and tools to target audiences and optimize performance for digital coupons and ads.
Breaktime Media...........................................134 Custom digital content promoted to 36 million consumers, activated in-store or with any digital tactic.
The Krazy Coupon Lady....................... 500 Online and app properties with a combined 50 million views per month to strategically promote brand messaging.
Valassis.................................................. 226 Data, tools and expertise to help brands anticipate consumer intent, inspire action and create demand.
GroundTruth......................................... 136 Combines proprietary technology with predictive targeting products to precisely reach mobile users.
Myxx...................................................... 558 Intelligent marketing platform connecting brands and retailers to consumers through personalized “shoppability.� path2purchaseexpo.com
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Exhibitors by Solution Enterprise Excellence EAST LEARNING LAB
Capgemini...............................................508 Global leader in IT consulting, technology services and digital transformation.
200
ENTRANCE
10
8
10
4
inMarket Media 208
DXC Technology.....................................504 End-to-end IT services for managing and modernizing mission-critical systems with new digital solutions.
TECH LEARNING POD
Innomark Communications 116
Insignia Sytems Inc 216
500
AED
12 12
REGISTRATION
2
Valassis 226
502
504
506
508
510
512
514
516
TIP OF THE SPEAR
TECH LEARNING LAB
6
QUAD
Pactera.................................................... 512 Customized end-to-end solutions to help CPGs thrive in a world of emerging technologies and customer expectations.
324
8
22
8
12 2
23
0
13
330
326
332
328
438
434
440
436
538
6 23
8
DATA LEARNING POD
300
14
8
PureRED
248
Prodege................................................... 138 New Shoply app offers a next-generation approach to retail with in-store shopping solutions for marketers, strengthened by powerful insights. StayinFront............................................. 510 Mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods organizations.
304
6 14
540
24
14
536
KEYNOTE THEATER
0
23
13
8 0
13
534
6
13
23
4
4
530 532
Field Agent..............................................554 Crowdsources on-demand workers to equip brands and retailers with fast, accurate retail information.
306
308
UpClear....................................................502 Revenue management enterprise software to support sales planning, trade promotion management, analytics, and optimization.
WEST LEARNING LAB 550
554
556
558
560
XPO Logistics..........................................328 Global logistics company offering e-commerce fulfillment, reverse logistics, factory, and aftermarket support, packaging and labeling, distribution and managed transportation.
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Exhibitors by Solution Incentives Fandango.............................................. 140 Experiential rewards provider for movie ticket purchases.
EAST LEARNING LAB
Incentives
200
In-Store Media 4 10 8 10
ENTRANCE
P-O-P Displays/Services
inMarket Media 208
Pinpoint Data........................................ 330 Data management, barcoding and family code management to improve the quality of data and coupon offers.
TECH LEARNING POD
Innomark Communications 116
Insignia Sytems Inc 216
500
AED
12 12
REGISTRATION
2
Valassis 226
502
504
506
508
510
512
514
516
TIP OF THE SPEAR
TECH LEARNING LAB
6
QUAD 324
8
22
8
12 2
23
0
13
330
326
332
328
438
434
440
436
In-Store Media Coinstar LLC.......................................... 306 In-store coin-counting service with accompanying AdPlanet digital advertising platform.
538
6 23
8
DATA LEARNING POD
304
8
PureRED
14
News America Marketing.................... 104 Marketing vehicles delivering access to 60 million consumers at home, on the go, and 60,000 grocery, drug and dollar stores.
300
6 14
540
24
14
536
KEYNOTE THEATER
0
23
13
8 0
13
534
6
13
23
4
4
530 532
TPG Rewards......................................... 326 End-to-end services for custom-tailored loyalty and promotional programs.
248
306
Volta Charging...................................... 228 Nationwide network of electric vehicle chargers that incorporate digital displays for store-based advertising.
308
WEST LEARNING LAB 550
554
556
558
560
P-O-P Displays/Services Coolio North America...........................304 Display products and creative merchandising solutions for refrigerated categories and brands. Freeosk...................................................560 Smart sampling kiosks in 1,300 stores at leading retailers to drive trial and build relationships.
Innomark Communications................. 116 In-house design, engineering, printing, manufacturing, and fulfillment of visual marketing solutions.
Meyers....................................................122 Designs and manufactures innovative signage, temporary and permanent displays, labels, and cards to support retail marketing.
Insignia Systems....................................216 In-store signage, custom displays, on-pack solutions and digital advertising supported by dedicated account management.
Trans World Marketing.........................434 Designs, develops and executes in-store displays, environments, branded category management systems and applied technology solutions.
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Exhibitors by Solution P-O-P Specialty & Printers EAST LEARNING LAB
P-O-P Specialty Printers
200
Shopper Insights/ Research/Loyalty ENTRANCE
10
8
10
4
inMarket Media 208
ElastiTag (Bedford Industries).............230 Unique hang tags custom-designed to meet client requirements for new product launches, point-of-purchase coupons, product details and cross-merchandising programs.
TECH LEARNING POD
Innomark Communications 116
Insignia Sytems Inc 216
500
AED
12 12
REGISTRATION
2
Valassis 226
502
504
506
508
510
512
514
516
TIP OF THE SPEAR
TECH LEARNING LAB
6
QUAD 324
8
22
8
12 2
23
0
13
330
326
332
328
438
434
440
436
538
6 23
8
DATA LEARNING POD
8
TwoFer Shelf Talkers............................ 440 Shelf-edge technology providing ecological, economical, recyclable back-to-back shelf labels with half the environmental impact at half the cost.
304
PureRED
14
Scentisphere..........................................234 Various scent sampling solutions to help stop, hold, and engage consumers within every media to increase awareness, recall, response rates, sales and ROI.
300
6 14
540
24
14
536
KEYNOTE THEATER
0
23
13
8 0
13
534
6
13
23
4
532
4
530
M.A.S. Industries, Inc............................530 Custom specialty screen and digital printing delivering competitive pricing, quality products and responsiveness.
248
Shopper Insights/ Research/Loyalty
306
308
Ibotta......................................................148 Shopping rewards app ideal for generating new customers, bigger baskets, and more trips on a 100% pay-per-sale platform.
WEST LEARNING LAB 550
554
556
558
560
Kantar Media.........................................532 Global data, insights and consulting company combining human understanding with advanced technologies. Snipp Interactive...................................300 SaaS-based loyalty programs and promotions using engagement solutions that generate unique first-party data.
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Exhibitor & Sponsor Alphabetical Listing Aki Technologies
438
375 Alabama St., Suite 480 San Francisco, CA 94110 415-624-3253 www.a.ki, shoppermarketing@a.ki Imagine you could predict at which moments your audience was most likely to respond to your mobile ads. That’s what Aki Technologies does. Our AI-powered moment marketing science uncovers patterns in ad receptivity so you can deliver more timely and relevant marketing messages to mobile consumers. We help you reach your audience during the moments they’re most likely to respond to your messages so you can improve awareness, engagement, foot traffic and sales. Moment marketing is a cost-effective and consumer-friendly approach to mobile advertising. Stop by our booth or visit www.a.ki to learn more.
Ansa, powered by RSi
332
100 Century Center Court, Suite 800 San Jose, CA 95112 650-390-6100 www.ansainside.com, contact@retailsolutions.com Ansa, powered by RSi, brings daily store-level sales data to life, delivering insights on the in-store effectiveness of digital shopper marketing campaigns at the nation’s leading retailers. By partnering with leading media providers and agencies, Ansa provides intelligence across the campaign lifecycle by planning and targeting smarter, optimizing in real-time based on performance, and delivering insights to fine-tune strategies for future programs. We’ve helped over 150 of the world’s largest CPGs and their brands close the loop between online advertising and in-store sales. Understand sales lift and receive learnings for every campaign.
Breaktime Media
134
46 Waltham St., Floor 4 Boston, MA 02118 617-686-9181 www.breaktimemedia.com, advertising@breaktimemedia.com Breaktime Media provides custom digital content that is promoted to an audience of 36 million and can also be activated in-store or with any client digital tactic. Shopper marketers, consumer promotion managers, brand teams and their agencies from CPGs such as Mondelez International, Unilever and General Mills work with Breaktime to educate, inspire and convert shoppers both in-store and online. All programs are 100% performance-based, guaranteeing action and engagement against our customer’s digital goals nationally or at a retail-specific level. Recent sales results have shown our clients upwards of $3.00 returned for every dollar spent.
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Brook & Whittle Ltd.
132
20 Carter Drive Guilford, CT 06437 920-492-1340 brookandwhittle.com, bsmith@bwhittle.com Brook & Whittle Ltd. is one of North America’s leading sustainable labeling solutions providers. Producing pressure-sensitive and shrink-sleeve labels for many of the nation’s leading brands, the company serves multiple consumer markets, including personal care, beverage, food, nutraceuticals, wine & spirits and household chemicals. The company’s rapid growth can be attributed to its world-class staff of employees and its commitment to sustainability, print innovation and the latest technology advancements.
Capgemini 508 79 Fifth Ave., #300 New York, NY 10003 212-314-8000 http://www.capgemini.com, naleads.nar@capgemini.com A global leader in consulting, technology services and digital transformation, Capgemini is at the forefront of innovation to address the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms. Capgemini enables organizations to realize their business ambitions through an array of services, from strategy to operations. Sponsor: Technology in Action
Catalina
200 Carillon Parkway St., Petersburg, FL 33716 727-579-5000 https://www.catalina.com, events@catalina.com Catalina is a recognized leader in highly targeted, personalized digital media that drives, tracks and measures sales lift for leading CPG retailers and brands. Powered by the richest shopper database in the world, Catalina’s mobile, online and in-store networks personalize the consumer’s path to purchase, delivering $7.9 billion in relevant consumer value each year. Based in St. Petersburg, FL, Catalina has operations in the United States, Europe and Japan. To learn more, please visit www.catalina.com or follow us on Twitter @Catalina. Sponsor: Nerdy Nibbles
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Exhibitor & Sponsor Alphabetical Listing Coinstar LLC
306
Coolio North America
304
1800 114th Ave. SE Bellevue, WA 98004 800-928-2274 www.coinstar.com, newclients@coinstar.com Coinstar helps retailers drive traffic, generate revenue and increase profits by providing a hassle-free coin-counting service where consumers already shop. Coinstar options include: Coins for cash, No Fee eGift cards, and charity donations. Coinstar also offers an in-store digital advertising platform. AdPlanet transforms shoppers into buyers by allowing companies to reach consumers with the right messaging where they make their purchase decisions.
3179 Mainway Burlington, Ontario L7M 1A6 Canada 905-331-9497 https://coolionorthamerica.com/, megan@coolionorthamerica.com We are the exclusive North American distributor of Coolio Displays, committed to developing innovative display products and creative merchandising solutions for refrigerated categories and brands. Coolio North America is a subsidiary of R. Jones Print and Display. With a visionary creative team and more than 140 years of combined experience in production techniques, both R. Jones and Coolio North America provide innovative point of purchase products and creative merchandising solutions for the world’s leading brands and retailers in multiple categories.
DXC Technology
504
1775 Tysons Blvd. Tysons, VA 22102 773-671-5370 http://www.dxc.com DXC Technology, the world’s leading independent, end-to-end IT services company, manages and modernizes mission-critical systems, integrating them with new digital solutions to produce better business outcomes. The company’s global reach and talent, innovation platforms, technology independence and extensive partner network enable more than 6,000 private and public-sector clients to thrive on change. Sponsor: Technology in Action
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ElastiTag (Bedford Industries) 230 1659 Rowe Ave. Worthington, MN 56187 507-376-4136 www.elastitag.com, bedford@bedford.com Capture your customer’s attention and move more products off the shelf with the one-ofa-kind ElastiTag from Bedford Industries. This innovative hang tag engages the consumer, enhances the overall appeal of your brand and is custom-designed to meet your brand’s requirements and objectives, including: new product launches, pointof-purchase coupons, product details and cross-merchandising. Our special elastomer loop grips the product and stays in place, allowing tagging of uniquely shaped items. The Elastitag Marquee offers even more possibilities, with shaped tags and targeted placement on products. The shape and design of your Marquee is limited only by your imagination.
EY
5 Times Square New York, NY 10036-6530 212-773-3000 http://www.ey.com/consulting, jennifer.friedberg@ey.com EY’s better-connected consultants help clients navigate the Transformative Age. We ask better questions to help find answers to some of the world’s toughest challenges by connecting with each other, EY clients, market influencers and strategic alliances globally to help build a better working world. The better the question. The better the answer. The better the world works. Sponsor: Technology in Action
Eyeview
108
33 East 33rd St. New York, NY 10016 646-430-3777 www.eyeviewdigital.com, sales@eyeviewdigital.com Eyeview is a performance video company that drives measurable, incremental sales online and offline by creating and delivering millions of data-driven, personalized videos locally to consumers at a national scale. Eyeview applies machine learning and decision-making algorithms built specifically to drive business objectives across retail, e-commerce and CPG, closing the loop between brand communication and consumer action. Headquartered in New York City with offices in Los Angeles and Chicago, Eyeview serves the nation’s top brands, including Stop & Shop, Clorox, Nestle, Duracell, Campbell Soup, Walgreens, CVS, Meijer, Lowe’s, Bayer and Office Depot.
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Exhibitor & Sponsor Alphabetical Listing Fandango 140 407 N Maple Drive, Suite 300 Beverly Hills, CA 90210 310-954-0278 www.FandangoRewards.com, rhelp@fandango.com Our mission is to deliver fans the best movie experience across the total movie lifecycle — anywhere, anytime — and create a platform that will generate value for partners: fans, studios, exhibitors, tech platforms and brands.
FCB/RED
875 N Michigan Ave Chicago, IL 60611 312-425-5000 https://www.fcbred.com/, Fcb.red@fcb.com Top-ranked in brand engagement, connected commerce and shopper marketing agency, FCB/RED believes every touchpoint is an opportunity to build a brand and change shopper behavior. We approach the ever-growing complexity of modern commerce through a proprietary strategic model we call FCB/RED Shopping Systems. We created this model of interconnected commerce and communications to make the buy better for brands, consumers and shoppers. Sponsor: Women of Excellence
Field Agent
554
2429 N Gregg Ave Fayetteville, AR 72703 479-966-9573 fieldagent.net, sales@fieldagent.net Field Agent crowdsources the smartphones of more than two million on-demand workers across the U.S. and six other countries to equip brands, retailers, and other businesses with retail information, shopper insights, and digital marketing services. Through the Field Agent app, we mobilize real shoppers to furnish companies with fast, affordable, reliable retail audits, mystery shops, market research, and digital product demonstrations.
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Freeosk 560 325 N La Salle Drive, Suite 525 Chicago, IL 60654 312-357-5326 www.thefreeosk.com, discovermore@thefreeosk.com Freeosk is the leading interactive product discovery platform for speeding the connection between brands and consumers. We operate over 1,300 smart sampling kiosks in today’s most well-known and beloved retailers. Our omni-channel touch point with consumers generates the largest set of real-world intent signals, allowing brands and retailers to build their own long-lasting relationships.
GroundTruth 136 1 World Trade Center, Floor 60 New York, NY 10007 516-528-5401 www.groundtruth.com, events@groundtruth.com GroundTruth is the leading location platform for driving visits. Using its proprietary Blueprints technology along with predictive targeting products, GroundTruth is able to precisely reach mobile users in the real world and influence business performance. Since 2009, GroundTruth’s focus on scale and accuracy has allowed it to capture two out of three smartphone users in the U.S. and more than 30 billion global physical visits annually. Learn more at www. groundtruth.com.
hmt Associates
236
335 Treeworth Blvd. Cleveland, OH 44147 216-369-0109 hmtassociates.com, connect@hmtassociates.com hmt is the shopper-focused brand engagement agency. Dedicated to delivering unparalleled engagement at every touchpoint, connecting consumers’ hands, hearts and minds with brands is the core of everything we do. Through our proprietary FOURmula, we humanize data to create eye-opening insights, spot-on strategies and big ideas that inspire consumers to buy, guests to embrace, and fans and followers to share. And with client partnerships that date back to 2002 (did we mention the average client/agency relationship is only 3-5 years?), the results speak for themselves.
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Exhibitor & Sponsor Alphabetical Listing Ibotta 148 1801 California St., Suite 400 Denver, CO 80202 303-593-1633 www.cpg.ibotta.com, partnerships@ibotta.com Ibotta is the No. 1 shopping rewards app in the U.S. We are the most efficient way to generate new customers, bigger baskets and more trips, all on a 100% payper-sale platform. In addition, our receipt capture and loyalty card data from 100-plus retailer integrations capture every transaction, providing robust purchase insights to help you understand how top of funnel media translates to in-store sales.
Innomark Communications
116
420 Distribution Circle Fairfield, OH 45014 888-466-6627 www.innomarkcom.com, info@innomarkcom.com Innomark delivers visual marketing solutions that attract attention, engage shoppers and convert sales. Our mission is to create retail experiences that connect brands and consumers through effective visual communication. In-house design, engineering, printing, manufacturing and fulfillment guarantee excellence from concept to completion. Our Retail without Boundaries (RwoB) division adds powerful strategy, technology and retail environment capabilities. This team specializes in creating meaningful experiences at the intersection of the digital and physical worlds. These collective capabilities allow Innomark and RwoB to develop impactful solutions IN Connected Marketing that motivate purchase and facilitate lasting connections between brands and consumers. 333 Ludlow St., 4th Floor Stamford, CT 06902 203-847-6400 www.inconnectedmarketing.com, info@inconnectedmarketing.com Insignia Systems 216 IN Connected Marketing is leading the retail and shopper evolution 8799 Brooklyn Blvd. through what we call “Connected Commerce.” We know “buy Minneapolis, MN 55445 moments” can happen anywhere, no matter where the consumer 763-392-6200 journey leads. Our hyper-connectivity to retailers and a $12 million insigniasystems.com, info@insigniasystems.com investment in data and proprietary tools allow us to connect real-time Insignia Systems is a leading provider of in-store and historical location data, past purchase behavior, online media and digital marketing solutions. Our products consumption, and your own data to build true lifestyle shopper are used by national brand teams, shopper personas. We can target shoppers with unmatched, personally marketing teams, emerging brands, agencies and thousands of relevant shopper communications across every media channel to retailers across the country to provide a wide variety of shopper truly impact how, where and why they find, buy, and love your brand. engagement tactics. Our portfolio consists of all types of in-store Sponsor: Women of Excellence signage, custom displays, on-pack solutions and digital advertising. Every program is supported by a dedicated account management team to ensure the highest quality execution and most programs can inMarket 208 be completed in six weeks or less. 10549 Jefferson Blvd. Culver City, CA 902932 310-392-0500 Kantar Media 532 www.inmarket.com, sales@inmarket.com Via del Lavoro 47 Winner of the 2019 Digiday Award for Best Casalecchio di Reno BO 40033 Mobile Marketing Platform, inMarket is the Italia 39 0518658611 leader in digital advertising for the physical https://consulting.kantar.com, salesperformance@kantarconsulting.com world. Using comScore-verified, real-time data from 50 million firstKantar is the world’s leading data, insights and party integrations with the world’s most popular apps, inMarket consulting company. We understand more about identifies and engages consumers at every stage of the purchase how people think, feel, shop, share, vote and cycle and creates exciting experiences that drive huge campaign ROI view than anyone else. Combining our expertise for the world’s top brands. Founded in 2010, the company has offices in human understanding with advanced in New York, Bentonville and Chicago, and is headquartered in Los technologies, Kantar’s 30,000 people help the Angeles. For more information, visit www.inmarket.com or follow on world’s leading organizations succeed and grow. Twitter at @inMarket_Media. Sponsor: Technology in Action Sponsor: Spa Experience
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Exhibitor & Sponsor Alphabetical Listing The Krazy Coupon Lady
500
M.A.S. Industries, Inc.
530
1028 S. Bridgeway Pl STE 200 Eagle, ID 83616 https://thekrazycouponlady.com, sponsored@thekrazycouponlady.com As the No. 1 influencer in the country, our readers’ intent-to-purchase and conversion rates are high. Our web and app properties receive close to 50 million views per month. We partner with various CPG & retail brands, shopper marketing teams and agencies to strategically promote directly through our site and app.
1050 Pilgrim Road Plymouth, WI 53073 800-528-1931 www.mas-ind.com, sales@mas-ind.com M.A.S. Industries, Inc., is a custom specialty screen and digital printing company committed to your success. As our partner, you are assured of competitive pricing, quality products and responsiveness to your needs. As a G7 Master Qualified Printing Company, we’re an industry leader in color management. You will see color consistency regardless of the printing method or the substrates being printed on.
Macaroni Kid, LLC
240
7 Tradesmans Path Bridgehampton, NY 11932 631-726-1412 https://www.macaronikid.info, eric@macaronikid.com Macaroni Kid has the unique ability to geo-target influencer messaging for shopper marketing campaigns. With our model, we have more than 500 local Macaroni Kid Publishers across the U.S. who reach local readers; 90% of our readers live within 10 miles of their influencer. This has two advantages: First, since they are neighbors, there is more influence. Second, our readers can actually purchase the product at their local retailer. As one client put it, “There’s nothing more wasteful then having influencers tell moms in California to visit their local Publix!”
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The Mars Agency
Monroe Boardroom 2
25200 Telegraph Road Southfield, MI 48033 248-936-2200 themarsagency.com,NewBusiness@TheMarsAgency.com The A-to-V Commerce Company. From Autonomous to Voice and everything in between, we’ve spent 45-plus years revolutionizing relationships on every side of commerce — finding growth opportunities through consumers, shoppers and customers — and everywhere. We unleash the smartest humanity and latest technology to deliver better decisions, greater experiences and stronger results.
Menasha
1645 Bergstrom Road Neenah, WI 54956 920-751-1000 www.menashapackaging.com, solutions@menasha.com Menasha Packaging Company is a privately held, family-owned company and a subsidiary of Menasha Corporation. Menasha Packaging is a leading provider of packaging and merchandising supply chain solutions for both in-store and online. With a network of retail and design centers, sales service centers, corrugated and paperboard manufacturing plants and fulfillment facilities located throughout North America, the company’s mission is to help its customers protect, move and promote their products better than anyone else. Visit our website at www.menashapackaging.com. Sponsor: Technology Innovation Track Host
Meyers 122 7277 Boone Ave. North Minneapolis, MN 55428 612-801-6987 www.meyers.com, info@meyers.com Meyers is a Minneapolis-based print services company that designs and manufactures innovative signage, temporary and permanent displays, labels and cards to support retail marketing. We also feature a 50,000-square-foot assembly, kitting and pack-out area where we specialize in getting promotions manufactured, assembled and delivered to hundreds or thousands of locations on time, every time with zero defects. Meyers is also known for its integrated software solutions, which facilitate fulfillment of in-stock, custom-printed and print-on-demand items. These solutions provide visibility to your organization for all orders and integrate seamlessly with your internal and/or third-party systems where necessary.
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Exhibitor & Sponsor Alphabetical Listing Myxx 558 122 E. Chatham St. Cary, NC 27511 919-592-6203 www.myxxsolutions.com, info@myxx.it Myxx is an intelligent marketing platform that helps brands and retailers survive and thrive in e-commerce. Myxx dynamically connects brands and retailers to consumers through personalized “shoppability,” providing unique insights to help drive deeper funnel engagement, conversions and measurable sales lift across the path to purchase (and repurchase). Experience Myxx first-hand at www.myxxrecipes. com or learn more at www.myxxsolutions.com.
News America Marketing
104
1185 Ave. of the Americas New York, NY 10036 212-782-8000 http://www.newsamerica.com, atopp@newsamerica.com For more than 30 years, News America Marketing has been a partner for growth to top CPG brand marketers by helping them reach over 60 million of their customers at home, on the go, and in some 60,000 grocery, drug and dollar stores across North America. Today, we are forging partnerships with state-of-the-art technology and marketing companies and building a seamless intelligent activation ecosystem that delivers performance for brands, growth for retailers, value to shoppers, and a platform for innovators.
Pactera 512 14980 Northeast 31st Way Redmond, WA 98052 425-233-8578 www.pactera.com, info_en@pactera.com Pactera offers customized end-to-end solutions for our CPG clients to help them thrive in the rapidly changing world of emerging technologies and customer expectations. Our clients trust us as a digital transformation and robust delivery partner as they navigate the challenges and opportunities brought about by a world dominated by data, artificial intelligence, machine learning and modern infrastructures. We are a 30,000-plus employee organization with presence across 38 offices in the U.S., Europe and Asia-Pacific. Our clients include more than 100 Global 500 companies ranging from electronics and software to CPG, food & beverage, travel & hospitality, retail and logistics. Sponsor: Technology in Action
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Pinpoint Data
330
339 Somerset St. North Plainfield, NJ 07060 908-756-9400 www.Pinpoint-Data.com, info@pinpoint-data.com Pinpoint Data is the leading expert on data management, barcoding and family code management for the promotions industry. Our integrated services help you improve the quality of your data and the coupons you distribute. Each of Pinpoint Data’s products (CouponChek, Barcode Wizard, Family Code Manager, Product Data Dispatcher, Family Code Data Center, and Promotion Manager) produce and deliver an accurate, high-quality, user-friendly, innovative and cost-effective service to manufacturers, retailers and their agents.
Prevedere 506 5201 Great America Parkway, Suite 460 Santa Clara, CA 95054 888-686-7746 http://www.prevedere.com, inquiries@prevedere.com Prevedere provides consumer packaged goods and retail leaders with future category, segment and product demand insights by using machine learning with global economic and consumer behavior data. Sponsor: Technology in Action
Prodege 138 100 N Pacific Coast Highway, 8th Floor El Segundo, CA 90245 424-397-2002 www.prodege.com, b2bmarketing@prodege.com Prodege is an internet and media company, operating on web and mobile with an audience of over 100 million members. With the launch of our new app, Shoply, we offer a next-generation approach to retail with in-store shopping solutions for marketers, strengthened by powerful insights, resulting in an improved experience and more engaged consumers. Our first-party data and omnichannel solutions focus on measurable engagement and a KPI-driven approach to driving response for CPG and shopper marketers.
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The path to purchase has become inďŹ nite. We map the journey and give you back control.
Shopper Journey AscendanceTM from EIQ Insights & Innovation shows you how your customers navigate the omnichannel experience and empowers you with a strategic plan to inuence behavior. Partner with us to master your view and elevate your performance. ascendance@ensembleiq.com 34-44-P2PX_exhibit listing.indd 41
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Exhibitor & Sponsor Alphabetical Listing PureRED 248 2196 W Park Ct Stone Mountain, GA 30087 770-498-4091 www.purered.net, tiffany.froy@purered.net PureRED is a leading marketing service and technology partner to 14 of the 25 largest retailers and consumer brands. Our 500-plus experts work at an astonishing speed to create and deliver digital content at the scale, speed and precision that large enterprise retailers and consumer marketers require. Founded in 1967, PureRED has been creating marketing solutions for some of the largest retail and consumer companies in the world for 52 years. Our job has been to drive buying decisions by creating and implementing compelling content that connects with consumers in the way they shop today. Sponsor: Welcome
Quad 324 N61W23044 Harry’s Way Sussex, WI 53089 888.782.3226 quad.com, solutions@quad.com Quad is a leading marketing solutions provider with a strong print foundation, dedicated to creating a better way. With an integrated offering, Quad helps clients reduce complexity and eliminates the need to use multiple agency and vendor partners while increasing process efficiencies and marketing-spend effectiveness. Welcome Sponsor: Keynote Theater
Quotient 128 400 Logue Ave. Mountain View, CA 94043 650-967-4720 http://quotient.com, communications@quotient.com Quotient is a leading digital promotions, media and analytics company that delivers personalized digital coupons and ads — informed by proprietary shopper and online engagement data — to millions of shoppers daily. We use our proprietary promotions, media, audience and analytics platforms and services to seamlessly target audiences, optimize performance and deliver measurable, incremental sales for CPG and retail marketers. Quotient serves hundreds of CPGs and retailers nationwide, executes 70% of digital coupon redemptions in the U.S., and can target a verified buyer audience of 100-plus million through our exclusive retailer partnerships that together have $150 billion in retail sales. Sponsor: Keynote Theater
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Repsly 77 Summer St., Floor 2 Boston, MA 02111 617-356-8125 www.repsly.com, info@repsly.com Repsly is a retail execution software that empowers CPG teams to achieve peak performance in the field. It is the only retail execution solution to centralize brand sales, field activity and in-store data, connecting store-level activities with their impact on sales. Sponsor: Technology in Action
Scentisphere
234
97 Old Route 6; Unit 2 Carmel, NY 10512 845-225-3600 www.scentisphere.com, mbernstein@scentisphere.com Scentisphere is the leader in scent marketing and activation solutions, servicing the global consumer packaged goods, mass and fine fragrance industry. We help provide various scent sampling solutions to help stop, hold and engage consumers within every media, helping to increase awareness, recall, response rates, sales and ROI for brand’s marketing communications.
SellCheck 238 701 North Washington Ave., Suite 500 Minneapolis, MN 55401 612-248-8538 www.sellcheck.com/, chris@sellcheck.com SellCheck uses behavioral science and shopper marketing principles to evaluate advertising and help brands increase their conversion. Reports are delivered in just 48 hours. The evaluations provide clear direction on how to improve as well as a go/no-go recommendation on going to market. Over 750 brands including Procter & Gamble, Mondelez International and Walgreens pre-qualify their ads with SellCheck. Sponsor: Design of the Times Retrospective
SmartCommerce
436
75 5th St NW, Suite 2000 Atlanta, GA 30308 800-571-3520 smartcommerce.co, info@smartcommerce.co SmartCommerce helps CPG companies dramatically accelerate e-commerce by replacing old-school “where to buy” with a single click that sends products all the way into retailer carts. Linking brand products to constantly-updated retailer data, Click2Cart eliminates the friction and dead ends that have limited CPG e-commerce potential, turning CPG websites, ads, social media, videos, etc. — even packaging — into direct e-commerce response points, driving millions of dollars of products into retailer carts. Sponsor: App
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Exhibitor & Sponsor Alphabetical Listing Snipp Interactive
300
219 Dufferin St, Unit 208B Toronto, Ontario M6K 3J1, Canada 888-997-6477 www.snipp.com, amy.scott@snipp.com Snipp is a global loyalty and promotions company with a focus on creating meaningful brand relationships through engagement solutions that generate unique first-party data. We bring together a modular SaaS technology suite and best-in-class marketing expertise to help our clients increase sales, retain customers and build robust, proprietary data sets that enable intelligent decisionmaking. Our receipt processing engine is the market leader for receipt-based purchase validation, and SnippLoyalty is the only unified loyalty solution in the market for CPG brands. We are proud to power three of the five largest multichannel brand loyalty programs in North America.
SRAX Shopper
456 Seaton St. Los Angeles, CA 90013 479-903-5063 https://srax.com, marketing@srax.com SRAX Shopper is a data-driven technology company that is leading the way into the new data economy with our permission-first BIGtoken data platform. Create 360-degree, full consumer journey insights and custom audiences around attributes like online grocery shoppers or Millennial moms and activate in a future-proof, regulatory-compliant manner for your brands. Permission-first, consumer-powered, accurate data means higher performance and efficiency. The largest global CPG companies are utilizing our nextgeneration media and data activation, insights and offer delivery products to drive results. Sponsor: Insights & Analytics Strategies Track Host
StayinFront 510 107 Little Falls Road Fairfield, NJ 07004 973-461-4800 www.stayinfront.com, sales@stayinfront.com StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods organizations. Companies of all sizes use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products are seamlessly integrated to provide companies with timely, accurate field data and actionable insights, enabling field reps and management to “Do More, Know More and Sell More.” Sponsor: Technology in Action
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TLC Marketing
200
TPG Rewards
326
60 Hudson St., #1809 New York, NY 10013 512-672-9444 https://www.tlcmarketing.com/Market/us, lorraine.bobek@tlcmarketing.com TLC Marketing is a global marketing promotions agency with 25plus years of success in driving consumer behavior, including sales and loyalty, for the biggest brands worldwide by rewarding their consumers with meaningful experiences tailored to their lifestyle and personal interests. Their focus is not on just plain rewards, but creating rewarding moments — moments that connect brand and consumer in a strong, lasting emotional bond.
29 Broadway, Suite 1400 New York, NY 10006 800-838-4550 tpgrewards.com, santone@tpgny.com TPG Rewards is a marketing technology company that develops loyalty and promotional programs for some of the largest consumer packaged goods companies in the world. TPG’s capabilities range from custom-tailored platforms that validate and reward purchase, sweepstakes, content dissemination and proprietary rewards. TPG has pioneered and developed TAP Technology, the most robust NFC chip technology, to assist clients with both “compliance” and “consumer marketing” programs. Brands engage TPG for its 360-degree capabilities, which include sales-driving marketing analysis, concept ideation and program execution through the company’s tech platforms and, importantly, its second-to-none customer service and compliance.
TPN
225 N Michigan Ave., Suite 2310 Chicago, IL 60601 312-396-0206 https://tpnretail.com, sarah_cunningham@tpnretail.com TPN is a creative commerce agency that exists to Make the Buy Happen for some of the most iconic retailer, technology and CPG brands in the world. We leverage technology, creativity, human understanding and data-driven insights to create connected experiences that drive sales and build brand commitment. Sponsor: Omnicommerce Excellence Track Host
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Exhibitor & Sponsor Alphabetical Listing Trans World Marketing
434
360 Murray Hill Parkway East Rutherford, NJ 07073 201-559-2001 https://transworldmarketing.com, skocerha@transworldmarketing.com For over 50 years, Trans World Marketing (TWM) has provided leadership in the design, development and execution of in-store displays, environments, branded category management systems and applied technology solutions. We “connect the dots” between strategy and brand development with creative solutions that demonstrate our Design Think approach. TWM is creating dramatic and cost efficient in-store experiences for some of the world’s most recognized brands, many with a global reach. Our ability to build a brand at retail encompasses everything from a simple counter display through a complete retail store environment.
TwoFer Shelf Talkers
440
2348 Pinehurst Dr. Middleton, WI 53562 608-831-9600 www.twofershelftalkers.com, sales@nastar-inc.com A novel retail shelf-edge technology providing ecological, economical, recyclable back-to-back shelf labels with half the environmental impact at half the cost to the retailer than the shelf label it replaces. Recyclable back-to-back paper-based tag labels, without a silicone coated liner, provide film-like performance without curl, even in refrigerated use. Increase printing efficiency with high-speed duplex printing. Store labor savings is realized with half the labels to peel and no silicone liner to discard. Transportation costs are reduced by 50% with half the weight and the cost to ship finished tags to individual stores.
UpClear 502 151 W 19th St. New York, NY 10011 212-989-5000 http://upclear.com, info@upclear.com UpClear provides revenue management enterprise software, supporting sales planning, trade promotion management, analytics and optimization to consumer goods manufacturers and distributors. We serve 65-plus clients in over 25 countries across North America, Europe, Africa, and Asia from our locations in New York, London, Paris, Hong Kong and Australia. Sponsor: Technology in Action
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Valassis
226
Volta Charging
228
XPO Logistics
328
3020 Carrington Mill Blvd., Suite 300 Morrisville, NC 27560 800-916-9960 www.valassis.com, digitalinfo@valassis.com Valassis is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand.
155 De Haro St. San Francisco, CA 94103 888-264-2208 www.voltacharging.com, media.info@voltacharging.com Volta Charging operates a nationwide network of electric vehicle chargers that incorporate digital displays. We install these place-based media stations in high-traffic locations along the path of entry to retail and partner with forward-thinking advertisers to sponsor the service and capture the attention of all consumers walking into the store. By combining a green amenity with out-of-home media, Volta also helps retailers and brands demonstrate their commitment to sustainability.
4035 Piedmont Parkway High Point, NC 27265 336-207-7741 xpo.com, andrew.adair@xpo.com XPO is a top global logistics company. We run our business as one, highly integrated network of people, technology and physical assets in 30 countries, with approximately 100,000 employees and 1,537 locations. We use our network to help customers manage their goods efficiently throughout their supply chains. We provide a range of supply chain services, including highly engineered solutions and high-valueadd contract logistics. We perform e-commerce fulfillment, reverse logistics, factory and aftermarket support, packaging and labeling, distribution and managed transportation. We have a strong franchise in each of our service offerings, including leading positions in fastgrowing areas like e-fulfillment.
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