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AN
FEED WHAT NOURISHES YOU
BREAD
Commercial Bread is $3.4 billion in sales1 in the last 52 weeks (ending August 10, 2024) with sales growth of +1% and gaining $29 million in Canada. Commercial Bread is a large grocery category and plays a significant role at retail with a high household penetration of 97%2. Higher Health—comprised of grains, rye, dietary needs (weight management, no fat, no sugar, gluten free) and organic breads— is the largest segment in Commercial Bread with almost a 19% dollar share, followed by White Bread at 18%, Buns & Rolls at 18%, and Breakfast at 15%. These four major segments account for 70% of the Commercial Bread category.
Higher Health is the segment that supports consumers’ growing awareness and demand for healthy, nutritious and “better-for-you” products.
Sources: 1. NielsenIQ MarketTrack National Incl NFLD GB+DR+MM L52W period ending August 10, 2024 2. NielsenIQ Panel data National Total Outlets L52W period ending June 15 2024
INNOVATION KEY GROWTH DRIVERS
Source:
COMMERCIAL BREAD SEGMENTATION
NEW
PRODUCT INNOVATION
plays a key factor in category growth and innovation is coming from all segments within Commercial Bread.
Source:
BREAKFAST
Breakfast habits in Canada are shifting in the wake of the pandemic. Skipping breakfast is becoming more common, particularly among younger adults, with more than one in five Canadians acknowledging a tendency to skip this meal. In contrast, families with children continue to prioritize breakfast, presenting opportunities for retailers and brands. Currently, 81% of breakfast occasions are sourced from home, with an increase in carriedfrom-home options (+1% vs. 2022) among work commuters. Traditional breakfast staples like eggs, sliced bread, and ready-to-eat cereals remain popular, showing strong ongoing performance. Brewed coffee remains the primary breakfast beverage, however, there has been growth in the consumption of specialty hot coffee and hot chocolate
The top motivators for breakfast choices are the need for physical energy, hunger satisfaction, and ease of preparation. Consumers of all ages are increasingly seeking ultraconvenient breakfast options that take less than 15 minutes to prepare, favouring portioned and portable choices. Given breakfast is the most important meal of the day, brands and retailers have ample opportunity to grow by addressing evolving consumer preferences and emerging trends.
Source: Ipsos 10th Edition of Consumption Habits and Attitudinal Trends, Dec. 2023
TOP FOOD AT BREAKFAST
TOP COMMERCIAL BEVERAGES AT BREAKFAST
BREAKFAST OCCASION VENUE
Source: Ipsos FIVE R12ME August 2023 – % Occasions Based on Total Foods consumed at Breakfast, Indexed to Total Population
Source:
COFFEE
The coffee category has seen continued value growth over the past year, fueled by the rising demand for instant coffee, espresso capsules, and ready-to-drink beverages across grocery stores, drugstores, and mass merchandisers. While traditional coffee and K-Cup® pods remain key stable segments, meeting consumer needs for innovation1, sustainability2, and affordability1 is critical for driving further expansion. Over the last 52 weeks, larger K-Cup® pod formats have gained popularity as consumers navigate economic pressures and tighter budgets. The latest Coffee Association of Canada study reveals that many are stocking up on coffee to manage inflation3. Highlighting sustainability and promoting value-driven messaging will help unlock additional growth opportunities.
Sources: 1. Shopper Intelligence, Coffee Category Decision Factors Importance, 12 months ending Q1, 2024. 2. Mintel, The Sustainable Consumer, Canada, December 2023. 3. Coffee Association of Canada, Coffee drinking trends, (n=1,503), December 2023.
COFFEE ANNUAL VALUE
Total Coffee Annual Value $2,661M / +6%
K-Cup® Pods Coffee Disc
Traditional Ground Traditional Beans Instant Ready to Drink Coffee Espresso caps
Source: Nielsen NATIONAL EX NFLD GB +DR +MM, L52W period ending June 15 2024 , Espresso Caps are compatible Nespresso capsules sold at retail.
COFFEE SHOPPER BEHAVIOURS
RISING INFLUENCE OF YOUNGER COFFEE DRINKERS (16-34 yrs.)
of consumers are stocking up on at-home coffee when it’s on sale.
of consumers started buying larger packages of at-home coffee to save money
Source: Coffee Association of Canada, Coffee drinking trends, (n=1,503), December 2023
This group is more likely to make unplanned purchases, with of them indulging in spontaneous buys.
Source: 2023 Q4 Shopper Intelligence Grocery Survey, Decision factor importance rank 1 to 10
COFFEE CREAMERS
Consumers seeking to replicate an out-of-home coffee experience are fueling the growth of Flavoured Coffee Creamers (+7.4%), ranking as one the fastest growing categories within the Refrigerated Dairy case in the last 52 weeks.2 Refrigerated Coffee Flavourings are fueled by strong growth within the Traditional Segment +4.9% dollar sales driven by dollar sales per Point of Distribution growth of +9.1% and Large format (>1L) growth of +16.7% in the last 52 weeks.2 Refrigerated Plant Based Creamer’s momentum continues as the segment grew at +7.3% in the last 52 weeks.2 Creamers performance is supported by the growth of Barista Shelf Stable Creamers, posting gains of +11.5% in the last 52 weeks on increased TDP’s of +4.6%.2 Category growth is aided by new occasions created through innovative items such as Cold Foam Creamer, introduced to the market in February 2024, the segment has secured a 3.4 dollar share of the Total Refrigerated Coffee Creamers & Flavourings in the last 12 weeks.2
Cold coffee drinks (Cold Brew & Iced Coffee) continue to create excitement with portfolio innovation and increased awareness fueled by a rise in distribution points across all channels. Cold Brew, in particular, has posted category growth of +27.2% in the last 52 weeks. Despite the growth of RTD and multi-serve RTD cold coffee, 30% of consumers reported drinking more hot coffee compared to last year, driven by Gen Z and Millennials paving the way for continued coffee creamer growth.1 Sources: 1. Coffee & RTD
NEVER, EVER BLAND
And always fine, coarse or grindable.
CULINARY SALT
Culinary Salt is a well-established staple category in Canada, reporting $59MM in annual sales. The category reported some decline during the pandemic, but recovered fully in 2023, showing +14% growth vs. the previous year
• There are seven main segments in the Culinary Salt Category with Sea Salt, Table Salt and Pink Salt being the main segments, representing over 75% of the total market share.
• Sea Salt (+5.4%) and Pink Salt (+2%) are the fastest-growing segments, reflecting rising consumer interest in natural and unprocessed food products along with awareness of the benefits of sea/pink salt.
• On average, Canadian consumers purchase two different types of culinary salt per year
Source: Culinary Salt U & A Study, 2024
TYPES OF CULINARY SALT PURCHASED IN PREVIOUS 12 MONTHS/MOST
Source: Culinary Salt U & A Study, 2024 Q10. Which of the following types of culinary salts did you buy for your household in the past 12 months? Base: Gen Pop (n=2481)
CULINARY SALT MARKET SIZE, $ SALES
$ SHARE AND VARIATION BY SALT SEGMENT Year-Over-Year Growth
Sales $ Share by Segment
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EGGS
In Canada, Eggs in all forms (Shelled, hard boiled, liquid and liquid replacement eggs) is a $1.5B dollar category1. Mature categories rarely generate significant growth yet Canadian consumers have increased total Egg sales by $111.8MM (+8%) vs the same time last year. The value added segments are also contributing to total egg growth (Figure 1).
Shelled Eggs are the largest segment accounting for 97% of total Egg sales and growing +8%.1 From coast to coast, Shelled Eggs are generating more revenue for retailers. (see Figure 2) It is important to understand segment development for the east vs west to address regional consumer demands.
More households are purchasing Shelled Eggs (buyers +2%) and those households who purchased last year are spending more ($’s per HHLD +5.8%).2 (see Figure 4) This trend isn’t surprising as consumers are looking to larger pack sizes in the category to find value. Both 18 Packs (+13%) and 30 Packs (+33%) have increased their share of Eggs significantly vs year ago.1
Although Conventional Eggs (no additional claims) make up the largest share of Shelled Eggs (76.8 dollar share & +9%), Specialty Eggs have been growing significantly as well (23.2 dollar share & +6%).1 Free Run Eggs have been a primary driver of Specialty Eggs growing +14% vs year ago.1 This trend is positive for building bigger baskets in the category as Specialty Eggs retail at a higher price per unit vs Conventional Eggs. (see Figure 3) Optimizing the category requires keeping up with trends on larger packages while offering a strong range of specialty products.
Sources:
FIGURE 1 - $ % Chg vs YA
FIGURE 2 - $ Sales, $ Share and $% Change
FIGURE 3 - AVG UNIT PRICE All formats: 6s, 12s, 18s, 24s, 30s
4 - SHELLED EGGS
FIGURE
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- Demand planning, trade marketing, and actionable insights.
FRESH & DELI
Canadians take their cheese seriously, with 86% saying that cheese is a planned purchase. 1 Packaged cheese is by the far the largest segment within the category, representing a 60% dollar share or $3B and growing at +5%.2 Most consumers are making their cheese purchases at grocery stores – with an even split between channels: 48% of consumers buy at conventional grocery and 47% buy at discount. Within the grocery store, most consumers are purchasing from the dairy section, however 1/3 are also purchasing from the deli counter and another 1/3 are purchasing from dedicated cheese counters.3
• Expanded occasions – the versatility of cheese will be its winning factor. The vast array of domestic and imported varieties fulfills all need-states and occasions.
• Familiar flavours – flavoured cheeses are an important segment to the category, but consumers’ will reach for familiar flavours before unique flavour innovation. Familiarity is a safe buying strategy, especially for specialty cheeses.
• Variety for occasion – cheddar continues to hold a large share of our fridge deli drawers, but expanded knowledge has consumers trying different varieties. Domestic artisanal brands are showcasing stellar cheeses. Meanwhile, access to imported cheese varieties from abroad allows for global exploration. Cheese has not been immune to ongoing pricing concerns, but the pièce de resistance of this category is its flexibility between nourishment and indulgence.
Dairy section of grocery stores (ie where cheese is pre-packaged) Deli counters in grocery stores Dedicated cheese counters in grocery stores (i.e. sells artisanal cheese)
Base: 1,901 internet users who eat cheese I Source: Kantar Profiles/Nibtel, April 2022
CHEESE TICKS THE BOXES ON BOTH NOURISHMENT AND INDULGENCE
Source: Mintel Canada, Cheese, 2022
CHEESE PERFORMANCE IN CANADA
Source: NielsenIQ, All Channels, Natl L52W period ending Dec 30, 2023
Sources: 1. Caddle Cheese Shopping Insights, March 2023
2. NielsenIQ, All Channels, Natl L52W period ending Dec 30, 2023
3. Mintel Canada, Cheese, 2022
FROZEN FOODS
Frozen Food in Canada continues to experience notable growth, with a compound annual growth rate (CAGR) of 7.6% over the past five years, accompanied by a unit growth of 1.3% during the same period. Key factors, including rising inflation, are influencing the growing trend of meals prepared at home, now accounting for 78.8% of food consumption, up from 77.3% last year. Consumers’ desire for convenient yet high-quality meal options has propelled frozen dinners and entrées, the largest subcategory, to grow at an 8.5% CAGR, reaching $2.6 billion in sales.1
Frozen dinners and entrées are favoured by a diverse range of demographics. Millennials and Gen Z, responsible for 41% of frozen food occasions, are drawn to the wide selection of global flavours available, offering culinary adventure without the time and effort of cooking from scratch. For busy families with young children, frozen meals provide quick, nutritious solutions, while frozen snacks and appetizers have become a go-to for snacking.2
Older adults also appreciate frozen foods for their ease of preparation, reliability, and portion control, particularly as they seek balanced meals with minimal effort. At the same time, classic comfort foods continue to play a significant role across all age groups. These familiar dishes provide a sense of nostalgia and comfort, making them a go-to for those seeking warmth and simplicity in their meals.
The Frozen category strikes an effective balance between convenience, affordability, variety, and familiar comfort, making frozen dinners and entrées a staple for a wide array of consumers.
Sources: 1. Nielsen, National All Channel L52W period ending June 15, 2024.
2. IPSOS Canada, 5YR month ending June 2024. Easy to prepare/little or no planning
Source: Nielsen, National All Channel L52W period ending June 15, 2024
Satisfies my hunger
Wanted something hearty/something to fill up
Pack size was right for me
Wanted something all the householdmembers would like Satisfies a craving
Source: IPSOS Canada, 5YR month ending June 2024
Source: IPSOS Canada, Total Food Items 12M ending June 2024.
PEANUT BUTTER
Peanut Butter continues to be a household staple for Canadians, reaching annual sales of $351 million. 1 While the total category has experienced inflationary dollar growth of 6%, tonnage volume has declined slightly by 2%.1 The category is led by Regular (Stabilized) Peanut Butter, accounting for 81% of sales across the category and experiencing dollar growth of 7% vs year ago, while the Natural Peanut Butter segment represents the remaining 19% of total category with annual dollar growth of 2%.1 Creamy Peanut Butter continues to be the preferred Peanut Butter sub-segment of consumers (68%), followed by Crunchy (19%), Light (12%), and Dark Roast (1%).1
With annual household penetration at 67.8%, 2 Canadians continue to consume peanut butter in their diets, perceiving it as a healthy, convenient, on-the-go option that satisfies hunger and provides an energy boost.3 With multiple usage occasions, Canadians continue to use peanut butter as a spread (77%), ingredient in dishes (45%) or even straight out of the jar (28%).3 Peanut Butter continues to offer an affordable solution to evolving consumer needs, making it key for retailers to offer a variety of Brands to meet them.
Sources: 1. NielsenIQ, National All Channels, L52W Period Ending July 13, 2024
2. NielsenIQ Panel On Demand Homescan Data, L52W Period Ending July 13, 2024
3. Erickson Research, Peanut Bureau of Canada – Canada (2024)
Source: NielsenIQ, National All Channels, L52 Period Ending July 13, 2024
Dollar Volume and % of Dollar Share $ Volume Tonn Volume (Kg)
Peanut Butter Dollar Volume $351,202,913
Source: NielsenIQ, National All Channels, L52W Period Ending July 13, 2024
Source: NielsenIQ, National All Channels, L52W Period Ending July 13, 2024 Note: Creamy and Crunchy calculations exclude overlap of Light and Dark Roast Sub-Segments
* As part of a complete breakfast and balanced diet.
PLANT-BASED BEVERAGES
Health and taste are the main reasons why Canadians turn to non-dairy milk, with health as the number one purchase driver for all plant-based shoppers in Canada. Personal values influence buying behaviour as those who eat plant-based diets are 2.5 times more likely than the average consumer to say they chose their diet to align with their values demonstrating, aligning the category with rising consumer concerns around health, sustainability, animal welfare and food security.
The Plant-Based category lends itself to the changing consumer landscape as 80% of new Canadians, particularly those from South Asia, have purchased non-dairy milk in the last three months 1 This is especially true for recruitment and retention of younger shoppers as 73% of new Canadians aged 18-34 have purchased non-dairy milk in the last three months, important facts for long-term category growth as 44% of the Canadian population is expected to be multicultural by the year 2030. 2 Consumer behaviours have influenced Coconut base growing at +13.4% dollars3 due to its versatility across many occasions including cooking. Changing demographics and the high protein offering in Soy helped the segment deliver +0.2 dollar share gains 3 The Dairy Like segment, delivering on taste and texture sought out by the plant-based consumer secured a 2.0 share, +17.3% dollars in the latest 52 weeks3 on portfolio and distribution expansion.
Sources: 1. Mintel, June 2023 | Insight Plant-Based Milks Can Recruit New Flex-Dairy-ans; Mintel, Dairy and Non-Dairy Milk Canada, 2023.
2. Mintel, August 27, 2024 | Report Milk and Non-Dairy Milk – US – 2024.
3 Nielsen, MarketTrack, National Incl. NFLD GB+DR+MM – L52W period ending July 13, 2024.
HOUSEHOLD PENETRATION
Plant-Based Beverages
Nielsen, Marketrack, National Incl. NFLD GB +DR +MM, L52W period ending July 13, 2024.
SHARE OF SEGMENT
PROTEIN SNACKS
Canadians are turning to snacks with protein in their quest for healthier food options.3
Snacking continues to increase in frequency and importance
• With increased focus on satisfying daily nutritional priorities, Canadians are turning to snacks with protein in their quest for healthier food options2
• 46% of Canadian consumers agree that they can’t get enough protein without animal meat1.
Product Innovation is driving growth of the Meat Snack category
• Loyal Jerky consumers continue to indulge in more of their favourite brand when it is offered in bold new flavours, but product innovation is critical to attract new consumers to the Meat Snack category, driving trial and purchase incidence.
Disrupt the shopping trip to drive purchase incidence
• By merchandising top performing core items as well as innovative new items with multiple points of availability, retailers will see increases in impulse purchase, frequency of purchase, and ultimately, profitable category growth.
Trends in product innovation, coupled with consumers’ focus on prioritizing nutritional snacking, will continue to fuel the growth of Meat Snacks in Canada.
Sources: 1. Mintel, Future of Animal Proteins, 2024;
2. Healthy Hits the Spot, Canadian Grocer, Sept 9,2021
3. Mintel snacking motivations, 2024.
SNACKING CONTINUES TO GROW IN IMPORTANCE
Source: Mintel Salty Snacks Report, Feb 27, 2024.
MEAT SNACKS CONTINUE TO ATTRACT NEW SHOPPERS
3.4 MILLION HOUSEHOLDS +200,000
MEAT SNACKS, AS A CATEGORY, CONTINUE TO DELIVER SALES GROWTH
Shoppers are spending more and putting Meat Snacks in their basket more often.
PROTEIN POWER
Protein is considered the most important nutrient, and most Canadians think of meat as the main source of protein
When eyeing snacks at the store, consumers cite protein as the most important attribute. An overwhelming of consumers admit it’s more critical than ever for protein to take center stage
Source: NielsenIQ MarketTrack. National All Channels. Total Meat Snacks Trended sales L52W period ending July 13, 2024. * Projected Sales.
Source: NielsenIQ. Wellness Trends Influencing Consumers. 2024.
Source: Nielsen Homescan. Market Summary. L52W weeks period ending Feb 2024. Total Outlets. Total Meat Snacks.
SALAD DRESSINGS
Pourable Salad Dressings (PSD) is a $316MM1 mature category with a +3.4% 2-year CAGR and an average household penetration of 71.7% over the last 2 years2 The category is comprised of two major segments, refrigerated and shelf stable dressings (SSD), where SSD represents two-thirds of the category. In the last 52 weeks, PSD has seen a continued rise in dollar sales vs. prior year while overall product consumption declines (-3.0% pounds vs. last year)3 – this is due to two factors, rise of inflation and growth of premium smaller/restaurant brands.
Pourable Salad Dressings are primarily consumed at meal occasions led by dinner, and routinely used with over 60% consuming it three or more times per week4. Since 2020, household penetration continues to decline as consumers are dissatisfied with the additives and lack of flavour in current offerings, turning to homemade dressings for simpler, customizable ingredients. While salads remain the top host food, consumers are expanding consumption to non-traditional occasions such as dipping with creamy dressings and marinating with vinaigrettes4
Sources: 1 NielsenIQ, TOTAL National - L52W period ending Aug 17 2024 & Cal-Year 2022 & 2023
2 NielsenIQ, TOTAL National - BMO TOTAL OUTLETS - L52W period ending Jul 27 2024 & Cal-Year 2022 & 2023
3 NielsenIQ, TOTAL National - L52W period ending Aug 17 2024
4 Ipsos FIVE 12ME February 2024 | % Occurrences – Total Food Universe
IMPORTANCE IN BOTH SHELF STABLE & REFRIGERATED SEGMENTS
*Note: Year to date, August 17, 2024
Source: NielsenIQ, TOTAL National - L52W period ending August 17, 2024 & Cal-Year 2022 & 2023
HOUSEHOLD PENETRATION
*Note: Year to date, August 17, 2024
Source: NielsenIQ, TOTAL National - BMO TOTAL OUTLETS L52W period ending July 27, 2024 & Cal-Year 2022 & 2023
DOLLAR SALES GROWTH BUT DECLINE IN POUNDS DUE TO INFLATION & PREMIUMIZATION
in Pounds (lbs) Dollar Sales ($)
*Note: Year to date, August 17, 2024
Source: NielsenIQ, TOTAL National - L52W period ending August 17, 2024 & Cal-Year 2022 & 2023
Shelf-Stable Share Refrigerated Share Volume
SPECIALTY FOODS
Canada’s shifting demographics, fueled by immigration and global connectivity, is propelling its culinary world into a vibrant tapestry of flavours. Almost 40% of new immigrants hail from Asian countries like India, the Philippines, and China, enriching Canada’s food culture.1 While Canadians are increasingly embracing international cuisines for diverse culinary experiences, new immigrants often seek comfort in dishes reflecting their cultural heritage.
The Asian cooking and baking sauces segment in Canada experienced a 12% increase in sales, reflecting the growing preference for home cooking2, with these sauces being a top choice. Chinese cuisine is favoured, followed by Mediterranean and Latin American/Mexican dishes. African cuisine piques the interest of 45% of Canadians, followed by Korean and Caribbean flavours.3
Grocery stores can diversify their offerings by introducing seasoning kits, meal kits, frozen or fresh prepared meals, encouraging customers to explore new flavours. Fusion dishes are a welcoming gateway to international cuisine for those seeing new culinary experiences. With these trends, Canada’s food landscape is set for ongoing expansion and evolution.
Sources: 1. Stats Can 2. Nielsen IQ Item Ranking – Oriental
3
L52W period ending Sept 2, 2023
CANADA: CONSUMPTION AND INTEREST IN INTERNATIONAL FOODS, 2023
Have eaten Have not eaten, but interested in trying
CANADA: INTERNATIONAL FOODS CANADIANS HAVE NOT EATEN BUT ARE INTERESTED IN TRYING, 2023 Chinese
not eaten, not interested in trying
CANADA: AREAS OF INTEREST IN INTERNATIONAL FOODS, 2023
dishes inspired by a mix of different countries/regions
kits inspired by different regions
seasoned with international/ internationally inspired flavours Beverages
infused with international/ internationally inspired flavours Heatable prepared foods inspired by international foods
inspired meal kits
MARKET SIZE, DOLLAR GROWTH AND UNIT SALES Oriental Sauces plus Baking
Sauces Plus Cooking & Baking Sauces, National excl NFLD
Mintel – Internationally Inspired Foods, Canada, 2023
Source: Mintel – Internationally Inspired Foods, Canada, 2023
Source: Mintel – Internationally Inspired Foods, Canada, 2023
Source: Nielsen IQ Item Ranking – Oriental Sauces Plus Baking & Cooking Sauces, National excl NFLD GB+DR+MM, L52W period ending Sept 2, 2023
Source: Mintel – Internationally Inspired Foods, Canada, 2023 Seasoning
Desserts
Fusion
Salty snacks
& Cooking Sauces
Bringing health through food to Canadians
YOGURT
Consumption of yogurt has been driven in part by an increase in household penetration, hitting 88.6% in the last 52 weeks,1 +0.2 pts and a shift towards more premium and valueadded segments, mainly functional benefits, which has lifted total Yogurt category growth of +9.2% dollar share, +5.4% EQ (tonnage) in the last 52 weeks.2
The primary motivation for consumers planning to increase their yogurt intake is the pursuit of a healthier diet, focusing on products that offer specific health benefits. Yogurts highlighting health attributes, include those with natural ingredients, protein and added functional benefits.1
The Greek segment continues to drive absolute dollar sales as shoppers are seeking out high-protein options within their diets. 45% of consumers agree that “high in protein” is a key health-related consideration when choosing yogurt products.3 50% of consumers are interested in yogurt with a creamier/thicker texture which is very on trend with the profile of High Protein and Indulgent segment. In addition to consumer interest in high-protein, shoppers are seeking gut-healing properties found within Yogurt, especially within the Active Health segment holding a 20.3 dollar share of total yogurt on +3.8% dollar growth in the last 52 weeks2 driven by gut health, gut microbiome and probiotic trends. Continued growth of the yogurt category will stem from an appetite for healthier lifestyles, satisfied by a broad selection of Yogurt with functional benefits and diverse flavours.
Sources: 1. Nielsen Homescan, National Incl. NFLD GB +DR + MM, L52W period ending June 15, 2024.
2. Nielsen, National Incl. NFLD GB +DR + MM, L52W period ending September 7, 2024
3.
ABSOLUTE $ GROWTH OF THE SEGMENT
Greek incl. Skyr Active Health Kids Regular Indulgent Light Organic Plant-Based All Other
Source: Nielsen, National Incl. NFLD GB +DR + MM, L52W period ending September 7, 2024.
Greek including Skyr
Yogurt and Yogurt Drinks Report 2024 - Canada, Mintel.
Source: Nielsen, National Incl. NFLD GB +DR + MM, L52W period ending September 7, 2024.
Source: Nielsen Homescan, National Incl. NFLD GB +DR + MM, rolling 52W period ending June 15, 2024.