INVENTIVE SOLUTIONS: TOWARDS A STEADY PROGRESS

Mahindra will offer dedicated aircraft, enhanced transit time, and expertise in end market solution development, integration with other logistics services and a strong technology interface.

The broad macro environment has been the modern driver for choosing Dubai as a hub for the cargo charter business globally and as a hub in the region as well. There are no real constraints in that sense. For the business of Mahindra, the capital level of work is important. People, talent, and global trade activities of the work play significant roles. The government is making investments in building out logistics and connectivity in terms of expansion in warehousing and other infrastructure. There is clearly a focus on dynamic digitization and e-commerce. For the business specifically, Mahindra is launching the air cargo charter business in UAE. It is relevant for a couple of reasons and it follows a product that is part of globalization. There is an intent to start and expand this idea globally. The charter business will be based in Dubai as globally. Mahindra is hoping that over the seven years, these initiatives will be more effective in this rapidly growing market. This reaffirms their confidence in the geographical and strategic environment of this region. And of course, given the growth of bilateral relations between India and UAE strengthened over the last few years.

MAHINDRA, THE NEUTRAL PLAYER

The choice of Dubai, UAE as the hub for its global charter operations bears strategic importance. Over the last few decades, UAE has emerged as India’s third largest trading partner in the year 2021-22. Dubai has also emerged as a global and regional trading hub.

Mahindra Logistics will service the large Middle East region from its Dubai operations.

Mahindra wishes to introduce something that is innovative and productive in the market. They identified an opportunity in the segment of the global air charter brokering business. When Mahindra started global forwarding divisions for Mahindra Logistics, one of the successes came from a lot of chartered businesses which they handled for a lot of B2C customers in India. Mahindra probably handled in the last four years with more than 100 plus aircrafts of different sizes.

Providing More Innovative Solutions

Mahindra is one of the specialists today that moves 5G equipment or pharmaceutical kinds of stuff. During Covid-19 they handled the full aircraft for the vaccine stuff. This has given Mahindra some kind of a platform to look up a diversified portfolio as a part of its growth

Managing Director & CEO, Mahindra Logistics Limited

Key Takeaways

l People, talent, and global trade activities of the work play significant roles.

l Over the last few decades, UAE has emerged as India’s third largest trading partner in the year 2021-22.

l Mahindra probably handled in the last four years with more than 100 plus aircrafts of different sizes.

l Mahindra is looking for a global charter brokering business, air charter, that is specific to cargo.

roadmap. Mahindra is looking for a global charter brokering business, air charter, that is specific to cargo. Now the objective is to work in the market as a neutral player, as Mahindra Logistics has an irreplaceable position in the Middle East. The entire global charter brokering business is not only restricted to B2C, but also it covers the B2B domain. Mahindra will penetrate the global market by providing appropriate solutions to the world.

CONNECTING WITH PEOPLE: WORLDWIDE ACCESS

Mahindra’s business is expanded globally and not locally. Their system is operated globally.

Mahindra is deeply committed to sustainability and has the mission of carbon-neutral by 2040. Mahindra hopes to launch many offerings focusing on carbon neutrality.

Mahindra always believes in people and in business they are all subject domain experts. With more than 2 decades of experience in the charter working business, their professionals were all on boarded from large Aviation companies like Emirates. Mahindra is following a people-centric business and more of ‘connect’. International Cargo Charter operations mark the first international foray for Mahindra Logistics. With increasing complexity in global supply chains, cross-border supply chain services have become critical to supply chain resilience. The business expands cross-border logistics business, in addition to the current freight forwarding business, providing customers with enhanced service options.

Mahindra has chosen Dubai as the location for its air charter brokering business due to the unparalleled access and connectivity it provides. The charter business will be an independent division serving customers and partners across multiple verticals and geographies. Mahindra estimates this will significantly enhance the integrated solutions portfolio in line with long-term business objectives. n