OPINION
INVENTIVE SOLUTIONS: TOWARDS A STEADY PROGRESS Mahindra will offer dedicated aircraft, enhanced transit time, and expertise in end market solution development, integration with other logistics services and a strong technology interface.
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he broad macro environment has been the modern driver for choosing Dubai as a hub for the cargo charter business globally and as a hub in the region as well. There are no real constraints in that sense. For the business of Mahindra, the capital level of work is important. People, talent, and global trade activities of the work play significant roles. The government is making investments in building out logistics and connectivity in terms of expansion in warehousing and other infrastructure. There is clearly a focus on dynamic digitization and e-commerce. For the business specifically, Mahindra is launching the air cargo charter business in UAE. It is relevant for a couple of reasons and it follows a product that is part of globalization. There is an intent to start and expand this idea globally. The charter business will be based in Dubai as globally. Mahindra is hoping that over the seven years, these initiatives will be more effective in this rapidly growing market. This reaffirms their confidence in the geographical and strategic environment of this region. And of course, given the growth of bilateral relations
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between India and UAE strengthened over the last few years.
MAHINDRA, THE NEUTRAL PLAYER The choice of Dubai, UAE as the hub for its global charter operations bears strategic importance. Over the last few decades, UAE has emerged as India’s third largest trading partner in the year 2021-22. Dubai has also emerged as a global and regional trading hub. Mahindra Logistics will service the large Middle East region from its Dubai operations. Mahindra wishes to introduce something that is innovative and productive in the market. They identified an opportunity in the segment of the global air charter brokering business. When Mahindra started global forwarding divisions for Mahindra Logistics, one of the successes came from a lot of chartered businesses which they handled for a lot of B2C customers in India. Mahindra probably handled in the last four years with more than 100 plus aircrafts of different sizes.
PROVIDING MORE INNOVATIVE SOLUTIONS Mahindra is one of the specialists today that moves 5G equipment or pharmaceutical kinds of stuff. During Covid-19 they handled the full aircraft for the vaccine stuff. This has given Mahindra some kind of a platform to look up a diversified portfolio as a part of its growth
RAMPRAVEEN SWAMINATHAN
Managing Director & CEO, Mahindra Logistics Limited
KEY TAKEAWAYS l
People, talent, and global trade activities of the work play significant roles.
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Over the last few decades, UAE has emerged as India’s third largest trading partner in the year 2021-22.
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Mahindra probably handled in the last four years with more than 100 plus aircrafts of different sizes.
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Mahindra is looking for a global charter brokering business, air charter, that is specific to cargo.
biznesstransform.com
7/4/2023 4:59:28 PM
