COVER STORY
DIGITAL DELIVERY
Pixojam allows clients to receive digital files, which reduces the need for physical transportation and associated carbon emissions.
ALIGNED WITH THE UAE’S YEAR OF SUSTAINABILITY, COULD YOU EXPLAIN HOW VIRTUAL PRODUCTION LEADS THE WAY AS AN ECO-FRIENDLY FILMING SOLUTION FOR THE ENTERTAINMENT INDUSTRY? At present, a suite of ground-breaking virtual production technologies is driving transformation in the entertainment industry. Computergenerated visuals and real-time rendering techniques have enabled filmmakers to produce immersive settings and high-quality visual effects more sustainably and environment-friendly than with conventional on-location filmmaking. It additionally allows filmmakers to create immersive visual experiences with the ultimate level of realism through the best and superior-quality visual effects. In addition, these technologies also support a sustainable approach by reducing carbon footprint. Unlike conventional on-location filming which involves travel, energy, and resources, all of which can hurt the environment, virtual production allows filmmakers to develop complete sets, locations, and characters without the requirement to leave the studio. This considerably lowers the film industry’s carbon footprint. From pre-visualisation to post-production, virtual production profoundly relies on digital workflows. It lessens the dependence on paper, chemicals, and other physical resources associated with traditional film production, which significantly contributes to reducing the negative impact on the environment. Through innovative virtual production technologies, a more sustainable film industry can be ensured by significantly minimising waste as well as the use of dangerous materials. Another significant advantage of virtual production is the flexibility to reuse virtual sets, props, and characters in a variety of other projects, which minimises the requirement to create new resources from the beginning. It lessens the environmental effect of movie production while also saving time and resources. We promote the use
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of virtual production in its ‘Year of Sustainability’ to lessen the negative impact on the environment and support a more sustainable future for the entertainment sector.
HOW TO LEVERAGE A VIRTUAL STUDIO AND SAVE ON THE COST OF PRODUCTION The utilisation of virtual production techniques can significantly reduce costs for film and video production. Without the need to build locations and sets, accelerate post-production, improve cooperation, and reuse resources, it can substantially lower production costs while maintaining high-quality outcomes. Filmmakers can construct whatever environment or backdrop they require using virtual production without having to travel to a set, which can be timeconsuming and expensive. Costs related to filming on location, such as those permits, lodging, transportation, and other expenses can be reduced by using virtual sets. Physical set construction can be extremely expensive. Thanks to virtual production, filmmakers may develop and alter sets digitally, lowering the expenses of labor, supplies, and storage associated with creating and retaining sets. Virtual production can contribute to streamlining post-production by saving time and money through the incorporation of postproduction operations into the production process. Since the process is digital, adjustments and modifications to scenes are made instantly and in real-time, doing away with the need for labor-intensive reshoots. It also directly contributes to the reduction of significant postproduction costs by merging CGI and visual effects into shots. Furthermore, virtual production also trims down travel expenses and on-site time, while improving remote team collaboration. Reusing digital assets is another benefit that saves costs of film production, in addition to the time and effort of generating new resources.
biznesstransform.com
5/2/2023 10:32:36 AM
