COVER STORY
TECHNOLOGY PLAYS A MAJOR ROLE IN DRIVING BUSINESS GROWTH IN PRESENT TIMES Software AG offers a range of software solutions to help organizations with their digital transformation initiatives
WHAT ARE THE CORE BUSINESS AND ACTIVITIES OF YOUR ORGANIZATION? At the core of our business philosophy at Software AG, we turn data into value for our customers. The objective is to support our customers to integrate their systems, applications, and data silos as well as their IT sensors or any data that originates from unorthodox sources. Our goal is to help our customers unleash their true potential by changing the way they conduct their business to improve efficiency and profitability.
HOW WOULD YOU CHARACTERIZE THE KEY ENABLERS POSITIVELY INFLUENCING YOUR BUSINESS IN THE REGIONAL ENVIRONMENT? In the broad spectrum, the most potent enabler is the leadership in the government for our region, there is a content pressure to drive change using technology. We have witnessed this in the last few years, a major transformation in the areas of smart cities, the adoption of blockchain, and most recently the push to adopt ChatGPT in services. With responsibility towards achieving ESG goals, UAE is hosting COP28 later this year as the climate envoy to the world. This also encourages and motivates businesses to replace traditional practices with more sustainable ones using technologies that can bring about this change.
DO YOU BELIEVE THERE HAS BEEN AN INCREASE IN AWARENESS OF DIVERSITY AND ITS POSITIVE ROLE IN THE WORKPLACE? Cultural diversity is a way of life in UAE and with the leadership’s focus on diversity, inclusion, and tolerance, not only do companies follow this fully, but as individuals and residents, everyone amalgamates well within this diverse population spread across the length and breadth of the country. On the other hand, even within gender diversity, we have witnessed many leadership roles and conventional male roles and leadership titles
42
BT MAY 2023.indd 42
MAY 2023
being held by women in the last decade and more. For eg: the UAE ministerial cabinet today boasts of nine women ministers in charge of important mantles for the country. Personally, speaking too, in the realm of technology, when I first entered the industry in 2013, there were no senior IT executives in the industry while presently, there are numerous Women in Tech who have carved a niche for themselves in various technologically lead roles in an industry predominantly known to be male-dominated. Therefore, I believe, not only the awareness of this has increased, but the actual numbers are quite heartening and growing rapidly within the mainframe of the business community. This diversity is what we live and cherish in the UAE.
WHAT IS, IN YOUR OPINION, THE STRATEGIC ROLE OF TECHNOLOGY IN DRIVING BUSINESS GROWTH? Technology plays a major role in driving business growth in present times through ways of enabling companies in optimizing growth opportunities through improved efficiencies. More importantly, reaching new customers by penetrating deeper into the market and driving growth through those new customers to increase market share in today’s cutthroat economy is possible only through technology.
WHAT IS THE ROLE OF TECHNOLOGIES IN STRENGTHENING URBAN RESILIENCE WHICH IS IMPACTED BY SEVERE WEATHER CONDITIONS? HOW CAN DIGITAL TECHNOLOGY SIMPLIFY URBAN PLANNING AND PROCESSES? The short answer to this is – Smart Cities. The industry has been talking about and implementing this in the last few years and we have seen a massive leap since the onset of the pandemic when mobility was
biznesstransform.com
5/2/2023 10:32:37 AM
