USE CASES
CNN explores how the Middle East’s aviation industry is growing post-pandemic In the latest episode of Marketplace Middle East, CNN’s Eleni Giokos highlights the aviation industry and the sector’s post-pandemic recovery. Rana Nawas, Partner – Transportation & Services at Oliver Wyman discusses how the aviation industry is bouncing back, Global aviation is almost at preCovid levels, a lot of passenger demand climbing back up. And what we’re seeing with passengers is very interesting behaviour, you can call it ‘revenge travel’ post-Covid. One of the leading players in the aviation industry is Akbar Al Baker, CEO of Qatar Airways. He tells Giokos about his goals for Qatar as a tourist destination, “We want Qatar to be a family destination. We don’t want 20, 30, 100 million visitors. We just want a number that my country can
sustain and give them an experience that is second to none.” The environmental challenges facing the industry are also key for Al Baker. They are buying SAF, sustainable aviation fuel. The problem is, it’s exorbitantly expensive, it’s not available, and the oil companies are more inclined to make more profit from the oil than they can from SAF because the cost to produce is high. But they don’t realise that if they do the volume, then they get the economies of scale and they’ll be able to reduce the price.
Coursera launches three VR-enabled courses With augmented, mixed, and virtual realities currently reshaping education and work, Coursera, a global online learning platform, is expanding immersive learning opportunities for all with the launch of three new virtual reality (VR) course experiences from top global universities and a specialized augmented reality (AR) certification course from Meta. Learners on the Coursera platform can now access VRenabled course experiences from Duke University, Peking University, and the University of Washington, which harness the power of VR to make learning even more engaging. Additionally, the new AR Professional
72
BT MAY 2023.indd 72
MAY 2023
Certificate and Specialization from Meta will help learners develop job-relevant AR skills. The new experiences and content are available to learners on Coursera from today. Coursera’s experiential learning courses are timely as global markets for AR and VR specifically are projected to reach US$88 billion by 2026. According to PwC, VR and AR in the UAE are forecast to contribute US$4.1 billion to the national economy, representing a 1% boost to GDP by 2030 – and during the same period, VR and AR will
also have a significant impact on employment in the country, enhancing 0.6% of jobs. Coursera has worked closely with Duke, Peking, and the University of Washington to create new VR experiences for learners, along with support from Meta. To help learners engage with concepts more deeply, three popular courses in human physiology, Chinese language, and public speaking now have VR experiences. The VR additions complement the courses’ existing lecture videos, readings, and assessments, are designed for learners of all educational backgrounds, and increase in difficulty as a learner progresses through the course material. These new experiences expand the immersive coursework on Coursera. The University of Michigan (U-M) already offers courses in health equity, the future of mobility, and giving effective feedback that use extended reality (XR) on Coursera.
biznesstransform.com
5/2/2023 10:33:04 AM