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EDGE TO INFINITY The Future of WAN and Edge Computing Revealed

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A Year-End Tech Spectacle!

s we approach the end of 2023, it’s time to get excited about the journey we’ve had this year and gear up for a fantastic year-end. In this November issue of the Enterprise Channel Magazine, we’re talking about WAN and EDGE and apart from that we are also getting ready to close the year with a big celebration. This edition is like the grand finale of a year full of amazing achievements and cool innovations. While we explore the world of technology, there’s so much more to look forward to. We’re just a month away from saying goodbye to a year that has been a gamechanger for businesses and professionals. Get ready for the “Tech+” event, which is going to be a blast. It’s not just about technology this time; it’s about bringing people together who are excited about keeping our minds and bodies healthy and happy. And that’s not all – the CPCA event is around the corner too, where the brightest minds and leaders in the IT industry come together, it’s a hub for sharing ideas, building partnerships, and recognizing outstanding accomplishments. With an expected turnout of more than 500 resellers, SIs, and VADs from the UAE and KSA, CPCA is set to be a game-changing event that perfectly aligns with your brand’s goals and aspirations. As we look ahead to the next year, we’re excited and ready to make it an amazing one. We’re here to create numerous opportunities, work together with others, and bring more to the table. Get ready for a year filled with growth and innovation, all powered by technology, as we build connections and explore new possibilities. So, join us as we end 2023 with a bang! Let’s not just say goodbye to the year; let’s celebrate the good stuff we’ve done and get ready for new adventures. Stick with us, enjoy the stories, and get ready for a super ending to 2023. We’re here to make sure you have all the fun and information you need as we say goodbye to this year and welcome the next one. Get ready for some enthusiastic reading!

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V I E W P O I N T

IoT Boom sparks tech cycle in MENA In the dynamic landscape of 2023, the proliferation of AI-driven tools and innovations is compelling organisations worldwide to rethink their technology adoption strategies. Ahmad El Soufi, Sr. Systems Engineer – Extreme Networks, META

he surge in AI-driven tools and innovations, particularly in 2023, has challenged entities around the world to consider whether they are maximising their use of available technologies. The objective is to stay ahead of the competition by not just adopting the latest technologies but actively creating opportunities around them. A recent report by McKinsey on the state of AI adoption in GCC countries highlights that while our region exhibits awareness and willingness to harness AI-related technologies, there is untapped potential. Currently, the primary application area appears to be in marketing and sales, rather than supply chain management or business operations. Further, many entities would significantly benefit from deploying more sophisticated AI technologies such as machine learning and analytics to support more strategic data-driven decision making. Companies wanting to seize these opportunities to differentiate themselves have ample avenues to do so. However, I believe that the IoT boom will also play a pivotal role in advancing the region’s AI aspirations, due to the synergy between the two technologies. According to IoT Analytics, by 2027 there will likely be more than 29 billion IoT devices connected globally. This will represent an

incredible amount of data for companies to delve into, which is essential for the success of AI applications. Currently, the McKinsey report notes that companies that have not yet integrated IoT as a tool to capture meaningful insights may be facing high costs for AI adoption, making it unaffordable for many smaller or mid-sized entities. But when companies invest in secure, scalable networking systems that facilitate secure IoT connections, they can generate more data that can boost AI’s ability to learn

The influx of new IoT devices that will need to be connected to the network will have its own challenges. and become more intelligent. The availability of usable data beforehand helps reduce the initial costs of setting up AI technologies. Otherwise, companies would have to invest in additional resources and initiatives to gather the data needed to run AI tools. Further, the more intricate and stronger the connections between IoT devices, the higher the quality of reliable data, and hence the more complex AI applications that can be used to generate more

revenue which can then be invested back into IoT capabilities. And voila! The virtuous circle continues. To illustrate this in action, consider a key retail customer for Extreme Networks. This retail giant relies on our networking solutions to collect real-time insights on customer behavior and supply chain movements. Consequently, the company has launched several initiatives and offerings, including its digital concept store, click-and-collect, loyalty program, and scan-and-go options, all of which have enhanced purchase completion journeys and increased profitability. These digital offerings also enable the entity to continually gather customer data, both online and on-location, for future analysis. The IoT explosion isn’t limited to data-driven industries like retail. More IoT connections in factories and plants will lead to automated supply chain management and the utilisation of digital twin technology to maintain operational conditions. In healthcare facilities, interconnected networks will facilitate contactless technologies and predictive AI models for patient care. The prolific rise in usecases will drive deeper analytics that open new doors and opportunities for AI technologies across all major industries in the region. Of course, the influx of new IoT devices that will need to be connected to the network will have its own challenges. Here again the virtuous circle will come into play as AI and machine learning provide critical insights that enable better tracking, protection and on-going management of the devices to allow safe and secure IoT performance.

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V I E W P O I N T

Sander Vinberg, Threat Research Evangelist, F5 Labs

Identity Threat: One-Fifth of authentication requests malicious Digital identities have become a cybersecurity battleground, with a fifth of authentication requests coming from malicious automated systems.

n an age of digital identities and increasing threats from malicious actors, the battle for online security has become more complex than ever. Credential stuffing attacks, where attackers leverage stolen usernames and passwords to breach multiple systems, are a growing concern. To combat this, organizations are implementing various mitigations to protect their digital assets. F5 Labs recently conducted a study to explore the effects of these mitigations on credential stuffing attacks and shed light on the evolving landscape of identity-based threats. Mitigations and Their Effect: The study found that without mitigations in place, the average rate of automation in credential stuffing attacks was alarmingly high at 19.4%. However, when organizations proactively implemented measures to counter malicious traffic, this rate plummeted to just 6%. This significant reduction highlights the importance of effective mitigation strategies. Malicious automation, a key driver of credential stuffing attacks, allows attackers to maximize their attempts. When protections are in place, attackers tend to give up, seeking easier targets. This study showcases the extent to which digital identities are under attack and the vital role of mitigations. Mitigation’s Impact on Attack Sophistication: Mitigations not only reduce the overall attack rate but also influence the sophistication of

Malicious automation, a key driver of credential stuffing attacks, allows attackers to maximize their attempts. attacks. Before mitigations, most attacks were basic, with no attempt to emulate human behaviour or counteract bot protection. After implementing protections, the share of basic attacks fell significantly, from 64.5% to 44%. On the contrary, intermediate attacks, which make some effort to tamper with anti-bot solutions, increased from 12% to 27% postmitigation deployment. Advanced attacks, which closely emulate human behaviour, including mouse movement, keystrokes, and screen dimensions, increased from 20% to 23%. This suggests that attackers who persist after mitigations are more determined and sophisticated, using tools that mimic human actions or conceal their activities. Challenges for Defenders: Defenders face challenges in monitoring and detecting

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identity-based threats. F5 Labs examined the supply chain of compromised credentials and discovered that as many as 75% of credentials submitted during attacks were not previously known to have been compromised. Attackers are adapting to defensive measures, such as the use of multi-factor authentication, by employing tactics like reverse proxy phishing and detection-evasion tools like AntiRed. The study found attackers setting up fake login pages to trick users into entering their credentials and using tools designed to bypass browser-based phishing analysis. Emerging Threats: As technology advances, new threats emerge. F5 Labs noted a new generation of threats, including the use of artificial intelligence in phishing calls, as observed on the Dark Web. AI-driven phishing calls represent a growing threat, driven by the increasing sophistication and declining costs of AI. The study underscores the importance of implementing anti-bot solutions and cryptography-based multi-factor authentication to mitigate malicious automation and strengthen defences. As threats continue to evolve, defenders must monitor and adapt to combat vulnerabilities inherent in systems where user identity verification is essential. Understanding the impact of mitigations on credential stuffing attacks and staying ahead of emerging threats is crucial in safeguarding digital identities and assets.

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10th edition of GEC Awards 2023

A night of glitz, music and excellence 10

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he Conrad Hotel, Dubai was graced with the enchanting allure of a “JAZZ Night” on October 16, 2023, as it played host to the prestigious 10th edition of GEC Awards 2023. This memorable evening celebrated excellence in the technology and innovation industry. GEC Awards 2023 recognised outstanding contributions in many categories. Top Distributor - Recognized leading distributors who have driven the true vision of the channel. Top Reseller - Honoured the visionary resellers who have nailed the channel game with integrated solutions. ‘Innovative’ Vendors - Celebrated the ‘Innovative’ vendors who successfully brought a difference to the ICT landscape in 2023. Top Project Executions Honoured the mastery of those who have executed exceptional technology projects that have positively impacted the industry. Top System Integrator - Recognized the top SIs for their unparalleled service portfolio and cutting edge USPs. Top Public

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Relations Agency - Recognized the Top Public Relations Agency of 2023 in Editor’s choice. The spectacular evening featured a series of performances and special guests, adding to the glitz and glamour of the event. The evening was set alive by a captivating dance performance that left the audience in awe, highlighting the fusion of technology and artistry. The event kicked off with an inspiring and insightful opening note by Ronak Samantaray, Co-Founder and CEO, GEC Media Group setting the stage for the night’s celebrations. The stage came alive with the rhythm and energy of an African dance performance, showcasing the

diversity and vibrancy of the tech industry. As the night progressed, a DJ took over, ensuring that attendees could dance the night away and celebrate in style. The GEC Awards marked a spectacular celebration of innovation and achievement in the tech industry. The dazzling Jazz Night, with its rhythm and melodies, added an aura of sophistication to the occasion. This event would never have been successful without the invaluable contribution of the partners. The Platinum Partners were Dell Technologies, Logitech, Redington, Spire Solutions and Ingram

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Micro. The Gold Partners were Gurucul, Positive Technologies, StorIT and NetApp. The Supporting Partners include HUAWEI, X0PA, Multipoint, Delinea, Jabra, MBuzz, FINESSE and ASBIS. The Registration Partner was Cloudflare. The GEC Awards this year served as a tantalizing glimpse into our future ambitions, where we intend to continue casting a spell of brilliance akin to this event. Our vision is to keep the entire community gathered under one roof, seamlessly blending business discourse with a symphony of delight, much like a harmonious orchestra.

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E V E N T S

GITEX GLOBAL 2023 A landmark in global Innovation and collaboration

ITEX GLOBAL 2023, the world’s premier technology event, has concluded with a resounding success that has left a lasting impact on the global tech landscape. This extraordinary event, which took place at Dubai Harbour, exceeded all expectations and set the stage for unparalleled global connectivity, innovation, and the establishment of enduring international partnerships. The GITEX GLOBAL 2023 event served as a stage where the full potential and strength of artificial intelligence (AI) were showcased on an unprecedented scale. It was a platform where both nimble startups and industry behemoths converged, making AI the star of the show and unveiling its transformative capabilities across a multitude of industries. International Collaboration: GITEX GLOBAL 2023 emerged as a global hub for technology leaders, enterprising entrepreneurs, and innovative minds. With participants hailing from diverse backgrounds and industries, the event became the ideal crucible for fostering international collaboration. The spirit of cooperation and the exchange of ideas were at the forefront, paving the way for global progress. Innovation Across the Spectrum: The event painted a vivid picture of the boundless innovation within the world of technology. From cutting-edge startups with groundbreaking solutions to established industry giants unveiling products that will shape our future, GITEX GLOBAL 2023 was a testament to the ever-evolving and limitless world of technology innovation.

AI’s Grand Showcase: GITEX GLOBAL 2023 firmly established AI as the driving force behind the ongoing tech revolution. It was remarkable to witness AI-powered startups boldly making their mark, while established industry leaders showcased how AI is transforming their applications. The event offered an extensive view of AI’s present capabilities and its potential to shape the future. Networking Opportunities: Attendees at GITEX GLOBAL 2023 had the valuable opportunity to connect with thought leaders, industry experts, and potential collaborators. This networking atmosphere was instrumental in forming strategic partnerships and creating long-lasting connections that will continue to drive technological advancements in the future. The success of GITEX GLOBAL 2023 is a testament to the pivotal role played by events of this magnitude in uniting the global tech community. This event went beyond being just a gathering; it served as a catalyst for change, a hub for innovation, and a glimpse into the future of technology. GITEX GLOBAL 2023 has not only celebrated innovation but also ignited a spark of creativity that will inspire a new era of technological advancement. It has demonstrated that the power of collaboration and the exchange of ideas can lead to transformative breakthroughs that shape our world for the better. As technology continues to evolve, GITEX GLOBAL stands as a beacon of progress, connecting global innovators and propelling us into a brighter and more advanced future.

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Channel partners at GITEX 2023

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Security players at GITEX 2023

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Service providers at GITEX 2023

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Top vendors at GITEX 2023

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C H A N N E L

Saudi based Elm is expanding its footprint into East Asian markets Elm, a pioneer in digital solutions, seeks to expand its footprint into East Asian markets in line with its efforts to boost its potential in developing products and solutions that are capable of meeting evolving demands and reinforcing its presence across the global market. The move aligns with Elm’s objective to exhibit its expertise in these markets by delivering innovative products and services that facilitate individuals’ lives, enhance institutional operations, and keep up with global developments in digital transformation. Elm’s expansion into global markets is vital to the company’s success, as it enables engagement with new customers and broaden its scope of work. The company highlighted that entering Asian markets in particular depends mainly on partnerships with the private sector. Furthermore, the company intends to collaborate with the private sector in East Asia to leverage the opportunities available within the digital sector, especially in creating digital identity in several Asian countries and

creating a digital identity signature to identify all individuals with a distinctive identity, in addition to transferring its expertise to these

markets in the field of change management solutions, which is considered one of the challenges in the region.

Kent partners with AVEVA to become SI for AVEVA solutions for industrial customers AVEVA has signed two contracts with Kent, the leading engineering company in oil and gas and low-carbon energy. As part of an enterprise agreement, AVEVA’s complete suite of cuttingedge cloud-based engineering software is now the primary choice for Kent’s upcoming digital projects in the energy industry. Alongside, a system integrator agreement will enable Kent to implement AVEVA solutions to industrial customers. The agreements build on a May 2022 strategic memorandum of understanding between the two companies. The enterprise contract will see Kent standardize its engineering and construction processes based on AVEVA products. An AVEVA Flex agreement, supports better collaboration within Kent’s global team while enhancing data integrity, transparency and project

execution for traditional and new energy customers. Thanks to proven AVEVA’s EPC4.0 and digital twin solutions, customers can realize on-time and on-budget deliveries of capital assets. Under the second agreement, Kent is now

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an AVEVA-certified system integrator and will be able to implement AVEVA’s engineering and operations software for key players in the energy sector. Over the past year, AVEVA and Kent have successfully delivered two digital twin projects.

C H A N N E L

Mindware appointed NVIDIA value added distributor to drive AI and digital twin use cases Mindware, a value-added distributor in the Middle East and Africa, announced that it will promote and distribute NVIDIA’s leading technology solutions in the AI and digital twins sectors, which are transforming some of the world’s largest industries and significantly influencing society. Speaking about the milestone, Philippe Jarre, Mindware Group President, comments: “As we become an NVIDIA value-added distributor, we are truly excited about the opportunities it presents for both our company and our valued customers across the Middle East and Africa. NVIDIA’s innovative solutions not only complement, but also enrich our portfolio. Its leading technologies align seamlessly with our commitment to delivering innovative solutions. By providing these offerings, we eagerly anticipate the advancement of the technological landscape in the region.” NVIDIA technologies will help empower organizations in the Middle East and Africa

to accelerate their digital transformation, enhance productivity, and gain a competitive edge in today’s data-driven world. NVIDIA’s advancements in AI, high-performance

computing, graphics, and simulation make it an attractive choice for customers seeking to harness the power of cutting-edge technology for their business needs.

Infopercept expands its container security offering with NeuVector by SUSE Infopercept, a global cybersecurity solutions and services company, announced its appointment as a Managed Security Services Provider (MSSP) partner for NeuVector by SUSE’s container security platform, NeuVector. NeuVector is a zero-trust, full-lifecycle container security platform designed to safeguard cloud-native applications from build to deployment. It offers comprehensive features such as vulnerability scans, image assurance, runtime security, and network segmentation. Under this strategic agreement, Infopercept will offer Container Security and Kubernetes Security solutions to organisations embarking on their digital transformation journey in the cloud. Containers play a pivotal role in cloud adoption, providing the essential components for running applications in diverse environments, including public and private clouds. Kubernetes, an orchestration

platform, effectively manages containers. While both Kubernetes and Containers offer the agility necessary for digital transformation, security concerns persist among companies transitioning to cloud-based digital transformation initiatives. Jaydeep Ruparelia, CEO of Infopercept Consulting Private Limited, stated, “Our partnership with SUSE for NeuVector is not only rooted in our shared vision but also in the technological synergy between our organisations. Our visions align on two critical fronts: addressing complex cloud security challenges and harnessing the power of opensource innovation. Infopercept has been diligently tackling the cloud security concerns of our global clientele through a combination of our ‘Invinsense’ platform and managed services. We’ve expanded our engineering team to deliver code-level security services,

Jaydeep Ruparelia, CEO of Infopercept Consulting Private Limited facilitating the setup of secure Infrastructure as Code (IaC) and DevSecOps practices.

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ZorroSign enters into strategic partnership with Vision Tech Solutions for Gulf region ZorroSign, a global leader in data security solutions built on blockchain, is entering into a strategic partnership with Vision Tech Solutions to bring its data security platform and blockchain technologies to the Gulf region via Vison Tech Solution’s IT infrastructure and services. ZorroSign’s platform is a comprehensive digital signature and digital transaction management solution that includes robust document management capabilities, advanced forms filling functionality, and stateof-the-art document security features. ZorroSign was founded to advance technology and sustainability towards helping customers adopt sustainable practices and securely transform paper-based workflows into digital workflows. This conscientious approach to operations helps decrease costs, lower resource consumption, reduce data errors, and

(L) Vision Tech Solutions CEO, Rajab Ali Virani and (R) ZorroSign CEO, Shamsh Hadi, sign partnership agreement increase productivity. Businesses, educational institutions, financial organisations, governments, IT firms, legal service providers,

real estate companies, and others use ZorroSign to privately and securely manage their digital transactions.

Ingram Micro announces distribution agreement with Zoho for key Middle East and North Africa countries Ingram Micro, a global leader in technology and supply chain services, announced a new distribution agreement with Zoho, a global technology company, to bring Zoho’s suite of products to multiple countries across the Middle East and North Africa (MENA) region. The primary focus of this initiative will be on Zoho Workplace, an enterprise collaboration platform, and Zoho Bigin, a pipeline-centric CRM for small businesses. The countries covered under this agreement include Egypt, Qatar, Oman, Morocco, Lebanon, the United Arab Emirates, and Saudi Arabia. This move is expected to significantly enhance the availability and accessibility of Zoho products to businesses of all sizes across the region. Dr Ali Baghdadi, SVP & Chief Country Executive – MEA, Ingram Micro, commented on the new initiative: “The integration of services between Ingram Micro and Zoho is a testament to our dedication to bringing the best technological solutions to our clientele

Left to right: Cheif Executive Officer, Middle East, Turkey and Africa and SVP Ingram Micro & Hyther Nizam President Zoho, Middle East and Africa across MENA. Zoho products can empower businesses to operate more efficiently and serve their customers better. We believe in the

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power and versatility of these tools, and we’re excited to help usher in a new era of digital transformation in the region.”

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Cornelis Networks and StorIT announce strategic partnership to bring HPC and AI offerings to the Middle East and North Africa (MENA) Cornelis Networks, the leading provider of intelligent, high-performance networking solutions that accelerate the world’s most data intensive AI and HPC applications and workloads, and StorIT, a leading Value Added Distributor that enables enterprises to store, protect, manage and monitor business critical system application and data, today announced a strategic partnership designed to meet the rapidly growing need for AI, HPC and data solutions, services and expertise in the Middle East and North Africa (MENA). “The Middle East and North Africa are important regions for our growing business and we are pleased to welcome StorIT as our distribution partner in this geography. StorIT’s advanced technology solutions and IT infrastructure expertise coupled with their wide Reseller Channel Network will enable us to better serve customers across the region,” said Ian Wardrope, VP of EMEA Sales at Cornelis Networks. “For many years, the region has been at the forefront of HPC adoption in areas like Energy, Health and Life Sciences,

Suren Vedantham, Managing Director, StorIT

Matt Jacobs, Chief Commercial Officer, Cornelis Networks

and Education and we anticipate continued expansion fueled by AI.” Generative AI models require massive data sets and an unprecedented scale of compute resources to train. These workloads place immense pressure on the networks that drive

them and require the power of Omni-Path interconnects to deliver predictable high performance at production scale. Cornelis Networks and StorIT plan to meet this demand in the MENA region with leading architectures to unlock the full potential that AI has to offer.

Infor announces launch of new Developer Programme, Developer Portal to support its ERP Infor has announced the launch of its new Developer Programme and Developer Portal, which are designed to provide developers with the information and tools they need build applications on top of Infor cloud ERP systems. The Infor Developer Portal includes baseline concepts and definitions to get started, a centralized library of APIs (Applications Programming Interfaces), and a set of specific tutorials that will help developers assemble the components they need to build nextgeneration solutions. The 50+ tutorials are offered in addition to Infor U. courses and topical videos on Infor YouTube. As the central place for developers, links to product documentation, developer forums (Infor

Story Monforte, Senior Director of Digital Strategy, Infor

Communities), and best-practice guides are all located within the portal. Infor’s Monforte noted that the launch of the Infor Developer Program and Developer Portal is a key milestone in Infor’s roadmap for introducing its next-generation Infor Marketplace in 2024. The Infor Marketplace, accessible at https:// market.infor.com, currently serves as a listing marketplace, where customers can register to receive information and assets related to a wide range of Infor and partner solutions and services. In the coming year, Infor plans to develop it into a real-time provisioning platform, where users can conduct frictionless e-commerce.

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Liferay Experience Cloud now available on Google Cloud Doha, Mannai InfoTech prime integrator Liferay is now fully available on Google Cloud in Doha, Qatar via Liferay Experience Cloud. This will enable enterprise customers to boost hyper-personalized digital experiences in line with Qatar’s Vision 2030. The news follows the recent launch of Google Cloud’s first cloud region in Qatar. With project implementations for Liferay led by Qatar’s largest system integrator, Mannai InfoTech, an ICT division under Mannai Trading Company, that has deep rooted local expertise in Qatar, the hosting on Google Cloud will benefit customers to achieve fully secured, scaled, integrated, end-to-end cloud-powered seamless digital journeys. The development brings the accessibility of a data center in addition to Liferay’s multiple deployment options that include DXP on premise, Liferay Experience Cloud – SM and Liferay Experience Cloud through a single provider.

This new data center in the country will enable joint customers of Liferay and Mannai InfoTech to harness full capabilities of Liferay Experience Cloud on a ready-made, cloudhosted software application, to optimize digital experience outcomes with agility, speed and

convenience through the cloud based DXPas-a-Service. Additionally, Liferay will power entities in the country with faster end-to-end development & implementation cycles, fully secured and compliant as per global standards as well as data residency policies of the country.

Veeam and Sophos unite with strategic partnership to advance security of business-critical backups Veeam Software, the leader in Data Protection and Ransomware Recovery, announced a strategic partnership with Sophos, a global leader in innovating and delivering cybersecurity as a service. Through the partnership, Veeam Data Platform will integrate with Sophos Managed Detection and Response (MDR), adding a critical layer of human-led threat detection and response to advance the security of business-critical backups against ransomware attackers who attempt to manipulate, delete or change the customers backup environment as a tactic in their overall attack chain to increase pressure on victims to pay the ransom. With persistent cyberattacks constantly upping their game, the question is no longer if or when, but how often an organization will be impacted, making it more critical than ever for organizations to have the right protection and recovery capabilities in place. Together, Veeam and Sophos technologies vigilantly detect

(L) Danny Allan, CTO at Veeam and (R) Marty Ward, Vice President of Technology Operations at Sophos cybersecurity threats, determine the warranted response and rapidly recover impacted data, providing organizations peace of mind knowing their data is always available and easily

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recoverable. Veeam Data Platform monitors an organization’s environment to detect potential threats against customers’ production workloads and their backup environment.

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Commvault signs agreement with UAE Cyber Security Council to strengthen national data protection

Commvault has signed a Memorandum of Understanding (MoU) with the UAE Cyber Security Council at GITEX Technology Week 2023 in Dubai. The UAE Cyber Security Council was formed in 2020 by the Cabinet of the UAE to support the UAE’s ongoing commitment to safer digital transformation. The Council is tasked with creating and developing regulatory and legal frameworks that focus on cybersecurity and

cybercrime, as well as securing present and upcoming technologies in the region, all in the name of improving the country’s cybersecurity outlook. The collaboration will help protect UAE data and support government and private sectors with their continued digital transformation journeys. Commvault will support the UAE Cyber Security Council across cloud, both on premise and off premise workloads, whilst

providing Risk Visibility on data protection. Commvault’s modern data protection platform delivers a unified customer experience, helping them secure, defend, and recover their data on-premises, at the edge, or in the cloud. Customers rely on Commvault for the broadest support of legacy applications, modern workloads, and SaaS applications, all managed through a single intuitive platform.

45% global executive leaders are in piloting mode with generative AI finds Gartner In a recent Gartner poll of more than 1,400 executive leaders, 45% reported that they are in piloting mode with generative AI, and another 10% have put generative AI solutions into production. This is a significant increase from a Gartner poll conducted in March and April 2023, in which only 15% of respondents were piloting generative AI and 4% were in production. The poll included 1,419 respondents who participated in a Gartner webinar in September 2023 discussing enterprise cost and risks of generative AI. Results of this poll do not represent global findings

Frances Karamouzis, Distinguished VP Analyst at Gartner

or the market as a whole. Seventy-eight percent of respondents believe that the benefits of generative AI outweigh its risks. This is higher than the 68% who reported this sentiment in the earlier poll. The poll found that 45% of enterprises are scaling generative AI investments across multiple business functions, with 22% scaling across more than three different functions. Growth initiatives were cited as the primary business focus of generative AI investments by 30% of respondents, followed by cost optimization (26%) and customer experience/retention (24%).

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Zebra demonstrates GenAI LLM running on Zebra handheld mobile devices without cloud Zebra Technologies has successfully demonstrated a Generative Artificial Intelligence large language model running on Zebra handheld mobile computers and tablets without needing connectivity to the cloud. This breakthrough empowers Zebra partners and customers to unlock exciting productivity gains that will shape the future of work across industries from retail to warehouse and logistics to hospitality and healthcare. On-device execution of GenAI LLMs has the potential to empower frontline workers with new capabilities so they can deliver new outcomes for their end customers. On-device AI can offer additional personalization as well as enhanced privacy and security as data remains on the device. It also drives faster performance and lower costs as GenAI searches on the cloud can

be expensive. A whitepaper published by Qualcomm Technologies, suggests that GenAIbased search cost per query is estimated to

increase by ten times compared to traditional search methods. By removing the need to utilise the cloud, costs can be reduced.

Core42 and Publicis Groupe Middle East partner to advance Generative AI applications Core42 has partnered with Publicis Groupe Middle East, a regional leader in marketing, communication, and digital business transformation, to further enhance its Jais Arabic large language model (LLM) and increase its ability to generate content that is specifically suitable for the marketing and communications industry. The new partnership was signed by Andrew Jackson, Executive Vice President and Chief AI Officer, Core42, and Bassel Kakish, Chief Executive Officer at Publicis Groupe Middle East & Turkey during GITEX GLOBAL at Dubai World Trade Centre. As the world’s highest-quality Arabic LLM, Jais is already transforming generative Artificial Intelligence (AI) across the Arabicspeaking world. Under the agreement, the two parties will further develop the tool so it is able to generate content that is marketing-aware while being even more culturally sensitive for

the region than it already is. Further development will also enable it to better understand and produce content that incorporates the various dialects and nuances

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of the Arabic language. Jais is an open-source, 13-billion parameter model trained on a newly developed 395-billion-token Arabic and English dataset.

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57% UAE organisations feel at risk with increasing data security threats finds Veritas Veritas Technologies unveiled the regional results of a new international survey, which finds that, while almost all (98%) UAE businesses are confident that they have the staff required to keep their organisations secure, over half (57%) still believe they are currently ‘at risk’, as a result of rising data security threats. Surveying over 1,600 IT executives and practitioners across 13 countries around the world, including 100 respondents from the UAE, the new report from Veritas explores the challenges and risks organisations globally are facing when it comes to securing data. Despite confidence, data security risks remain rife The research found that nearly all UAE respondents (98%) report that risks had

led to reputational or financial damage to their organisation in the last two years, with three-quarters (73%) admitting to having experienced a successful ransomware attack. Two in five (39%) said their organisation has suffered as a result of data security risks, such as ransomware, data loss or data theft, and believe these risks will continue to increase in the next 12 months. Renewed focus on technology and talent to reduce risk Data protection spending has increased by a third across all on-premises, public and private cloud environments in the last 12 months, while over three-quarters (77%) are turning to AI and ML technologies to keep their organisations secure.

Ramzi Itani, Regional Director, Middle East at Veritas Technologies

Emaar Misr and Salesforce implementing AI-enabled smart city solutions at Egypt’s Marassi Luxury developer Emaar Misr, a subsidiary of the UAE’s Emaar Properties, is driving digital innovation with AI-enabled smart city solutions at Marassi, a 6.5 million sqm luxury development on Egypt’s north coast, thanks

to a collaboration with Salesforce, the global leader in customer relationship management. Emaar Misr has deployed Salesforce CRM solutions including Sales Cloud, Service Cloud, Field Service, and Partner Community, which

it has integrated with Marassi’s systems for access and security, facilities management, and maintenance. This has enabled Marassi to deliver greater convenience to its 30,000-plus residents and 100,000-plus monthly visitors, while also maximizing the use of data to drive visibility, efficiency, and intelligence. Coupled with the identification system provider ‘Nedap’, the Salesforce solutions enable residents and guests to access the community and its facilities, including beaches, sports facilities, and car parking, through a solution that uses facial recognition and is connected to each user’s mobile application. The system means Emaar Misr can set controls on access to its facilities and has complete visibility of user footfall, including how its facilities are being used, and the number of people using each facility. In addition, it can also drill down deeper into the data to see details such as the age and gender of people using the facilities, and how many visitors are in specific locations at any time. This enables the developer to improve its services and cater better for specific groups of people.

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Dubai Islamic Bank selects HPE GreenLake edge-to-cloud platform to modernise core banking system Hewlett Packard Enterprise announced that Dubai Islamic Bank has selected the HPE GreenLake edge-to-cloud platform to modernize their core banking system to deliver improved customer experience and launch new services and digital products. In addition, the deployment of a comprehensive set of HPE Aruba Networking wireless solutions will enhance DIB’s connectivity and mobility capabilities as well as overall network security. Established in 1975, DIB is the largest Islamic bank in the UAE and the second largest in the world. Driven by the bank’s customercentric approach and its commitment to sustainable digital transformation, DIB aims to instill simplicity and convenience in all their offerings by providing a personal and engaging experience. One key focus for DIB is to stay highly agile, delivering optimal solutions, whenever and wherever needed. To ensure this kind of agility, flexible and easily scalable IT as well as broad visibility across the estate is needed, so the bank can quickly respond to the constantly evolving business requirements. This will enable DIB to optimize internal operations and processes and

Ahmad Alkhallafi, Managing Director UAE & Africa at Hewlett Packard Enterprise

Obaid Al Shamsi, Chief Operating Officer Dubai Islamic Bank

predict future resource requirements as they grow. With the HPE GreenLake for Aruba services, DIB will be able to centrally manage its network with ease and comprehensive oversight. HPE

Aruba Network Edge Services Platform is a cloud-native architecture that offers automated network management, integrated edge-tocloud security, and predictive AI-powered insights.

CoreWeave selects VAST Data to build global, NVIDIApowered accelerated computing cloud Commvault has signed a Memorandum of Understanding (MoU) with the UAE Cyber Security Council at GITEX Technology Week 2023 in Dubai. The UAE Cyber Security Council was formed in 2020 by the Cabinet of the UAE to support the UAE’s ongoing commitment to safer digital transformation. The Council is tasked with creating and developing regulatory and legal frameworks that focus on cybersecurity and cybercrime, as well as securing present and upcoming technologies in the region, all in the name of improving the country’s cybersecurity outlook. The collaboration will help protect UAE data

and support government and private sectors with their continued digital transformation journeys. Commvault will support the UAE Cyber Security Council across cloud, both on premise and off premise workloads, whilst providing Risk Visibility on data protection. Commvault’s modern data protection platform delivers a unified customer experience, helping them secure, defend, and recover their data on-premises, at the edge, or in the cloud. Customers rely on Commvault for the broadest support of legacy applications, modern workloads, and SaaS applications, all managed through a single intuitive platform.

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Michael Intrator, CEO and co-founder of CoreWeave

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UAE developing cybersecurity vision to achieve highest level of resilience over next 50 years

The UAE is developing a cybersecurity vision to achieve the highest level of resilience over the next 50 years, enhancing the UAE’s global leadership, readiness for the future, and its ability to address growing digital challenges, said Dr Mohammed Al-Kuwaiti, Head of the UAE Cybersecurity Council. He was speaking at the “Cyber Next 50: Securing the UAE’s 2071 vision”, a joint media event by the UAE Cybersecurity Council in collaboration with KPMG Lower Gulf, on

an upcoming joint report highlighting major trends expected to impact life in the coming decades. The report, which is coming soon to the public, highlights megatrends expected to impact life in the upcoming decades, including demographics, climate change, and energy consumption. By 2050, the world’s population is expected to reach 9.7 billion, bringing unique societal risks to different regions. According to the report, developments in

immersive virtual reality will blur real life and fiction, with businesses thriving in the virtual world and data becoming the new money. KPMG experts reviewed the social, economic, and political trends of today, as well as future information technology trends, creating a set of “Imagine if ” scenarios that explore the potential socio-political implications of technological advances. These scenarios were grouped into themes such as virtual worlds, robotics, and AI.

Alliance between board members, CISOs not yet delivered changes says Ryan Kalember Proofpoint Proofpoint released its second annual Cybersecurity: The 2023 Board Perspective report, which explores board of directors’ views on the global threat landscape, cybersecurity priorities, and relationships with CISOs. The findings reveal that nearly three-quarters (73%) of those surveyed feel at risk of a material cyberattack, a notable increase from 65% in 2022. Likewise, 53% feel unprepared to cope with a targeted attack, up from 47% the previous year. Interestingly, recent research from Proofpoint illustrates similar sentiments are shared by CISOs in the Middle East, with 55% of KSA CISOs and 75% of UAE CISOs admitting they feel at risk of experiencing a material cyberattack in the next 12 months. Half of CISOs in the Middle East believe their organization is unprepared to cope with a targeted cyber-attack. This year-over-year change may reflect the

Ryan Kalember, executive vice president of cybersecurity strategy at Proofpoint

ongoing volatility of the threat landscape, including lingering geopolitical tensions and rises in disruptive ransomware and supply chain attacks. The emerging risk of artificial intelligence (AI) tools such as ChatGPT may also be contributing to these sentiments: 59% of board members believe generative AI is a security risk for their organization. Global board members have those concerns even though 73% view cybersecurity as a priority, 72% believe their board clearly understands the cyber risks they face, and 70% believe they have adequately invested in cybersecurity. The Cybersecurity: The 2023 Board Perspective report examines global, third-party survey responses from 659 board members at organizations with 5,000 or more employees across different industries.

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Gartner forecasts’ MENA IT spending to reach $183.8 billion in 2024 at 4% YoY growth Hewlett Packard Enterprise announced that Dubai Islamic Bank has selected the HPE GreenLake edge-to-cloud platform to modernize their core banking system to deliver improved customer experience and launch new services and digital products. In addition, the deployment of a comprehensive set of HPE Aruba Networking wireless solutions will enhance DIB’s connectivity and mobility capabilities as well as overall network security. Established in 1975, DIB is the largest Islamic bank in the UAE and the second largest in the world. Driven by the bank’s customercentric approach and its commitment to sustainable digital transformation, DIB aims to instill simplicity and convenience in all their offerings by providing a personal and engaging experience.

One key focus for DIB is to stay highly agile, delivering optimal solutions, whenever and wherever needed. To ensure this kind of agility, flexible and easily scalable IT as well as broad visibility across the estate is needed, so the bank can quickly respond to the constantly evolving business requirements. This will enable DIB to optimize internal operations and processes and predict future resource requirements as they grow. With the HPE GreenLake for Aruba services, DIB will be able to centrally manage its network with ease and comprehensive oversight. HPE Aruba Network Edge Services Platform is a cloud-native architecture that offers automated network management, integrated edge-tocloud security, and predictive AI-powered insights.

Miriam Burt, Managing VP Analyst at Gartner

Proofpoint detects increase in email malware associated with Chinese language usage Since early 2023, Proofpoint has observed an increase in the email distribution of malware associated with suspected Chinese cybercrime activity. This includes the attempted delivery of the Sainbox Remote Access Trojan, a variant of the commodity trojan Gh0stRAT, and the newly identified ValleyRAT malware. After years of this malware not appearing in Proofpoint threat data, its appearance in multiple campaigns over the last six months is notable. The phrase “Chinese-themed” is used to describe content related to this malicious activity, including lures, malware, targeting, and metadata that contains Chinese language usage. Campaigns are generally low-volume and are typically sent to global organizations with operations in China. The email subjects and content are usually written in Chinese, and are typically related to business themes like invoices, payments, and new products. The targeted users have Chinese-language names spelled with Chinese-language characters, or

specific company email addresses that appear to align with businesses’ operations in China. These recently identified activity clusters have demonstrated flexible delivery methods, leveraging both simple and moderately complex techniques. Commonly, the

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emails contain URLs linking to compressed executables that are responsible for installing the malware. Proofpoint has also observed Sainbox RAT and ValleyRAT delivered via Excel and PDF attachments containing URLs linking to compressed executables.

Accelerate Intelligent Outcomes Everywhere with AI to Win We are witnessing the rise of artificial intelligence (AI) at an unprecedented pace and scale, with a market forecast to reach the $500 billion mark in 2023*. Dell Technologies and NVIDIA have the AI-optimized end-to-end solutions to help you adapt to the enormous change being driven by increasing amounts of data, advancing technological capabilities and the large-scale adoption of connected devices.

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Karim Azar, Regional Vice President for Middle East and Turkey at Cloudera

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WAN AND EDGE COMPUTING THE POWER OF

The fusion of Wide Area Networking and Edge Computing is emerging as a transformative force, reshaping the landscape of how companies operate, engage with customers, and optimize their processes.

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n an era of rapid technological advancements, businesses continually seek ways to stay ahead of the curve, especially in a region like the Middle East. The fusion of Wide Area Networking (WAN) and Edge Computing is emerging as a transformative force, revolutionising how companies operate, interact with customers, and optimise their processes. This dynamic duo is key to unlocking a new realm of possibilities, from real-time analytics to seamless global data distribution. Governments across the Middle East have been highlighting the importance of Digital Transformation in their objectives, particularly in the UAE and Saudi Arabia, both have announced their technology visions for 2030. Earlier this year, H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai, unveiled a project to create a cutting-edge digital infrastructure in Dubai. The primary goals are to enhance the efficiency of government services by ensuring rapid delivery, top-notch quality, and cost-effectiveness. This will be made possible by harnessing state-of-the-art cloud technologies and building a dependable and agile digital ecosystem in Dubai. This ambitious digital infrastructure project in Dubai is a clear testament to the region’s commitment to technological advancement.

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It aligns with the broader trend of digital transformation in the Middle East. Technologies like WAN and Edge Computing will be crucial in achieving these technology goals and reshaping the landscape.

The Confluence of WAN and Edge WAN is the backbone of modern connectivity and has been crucial in ensuring businesses stay globally connected. However, it’s the integration with Edge Computing that takes this to the next level. Edge Computing involves processing data closer to its source, reducing latency, and allowing for real-time decision-making. This is especially crucial in scenarios where immediate actions can make a tremendous difference. By placing computing resources at the edge of the network, organisations can harness the power of local data processing, making WAN even more efficient and responsive.

Real-time Analytics at the Edge One of the primary benefits of combining WAN and Edge is the ability to perform realtime analytics. Whether dealing with IoT devices, cybersecurity threats, or dynamic datasets, the Edge empowers you to act swiftly and decisively. Consider the scenario of autonomous vehicles. When two self-driving cars are on a collision course, there’s no room for delay. Edge Computing ensures these vehicles can communicate and make split-second decisions without relying on data centres located miles away. This capability has the potential to save lives and prevent catastrophic accidents. This is one of the many examples and possibilities that the blend of WAN and Edge can transform businesses, making them more responsive and efficient.

Data Relevance in a Fastchanging World In the digital age, data has a rapidly diminishing shelf life. Traditional data processing, where information is sent to a centralised data centre, can take weeks or even months before actionable insights are derived. This lag is no longer acceptable in industries where rapid decision-making is vital. Edge Computing ensures that data remains relevant. For instance, during the COVID-19 pandemic, the scientific community faced an avalanche of new data and discoveries daily. Traditional data processing methods would have made it nearly impossible to keep up with the ever-evolving knowledge. However, with

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In an interconnected world, the synergy of WAN and Edge Computing isn’t just a technological choice; it’s the driving force for businesses to excel in the digital age.

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Edge Computing, researchers can analyse data as it arrives, enabling them to adapt to changing circumstances rapidly. This agility also extends to sectors such as finance and retail, where real-time fraud detection is critical. Machine learning algorithms can spot anomalies in financial transactions, preventing fraudulent activities as they occur. Social media platforms can use the same technology to detect and curtail cyberbullying and the spread of fake news, creating safer online spaces.

Scaling with Ease Scalability is a significant concern for businesses with vast networks of IoT devices and sensors. Centralised data processing can easily become overwhelmed, resulting in inefficiencies and delays. Edge Computing steps in to streamline data capture, processing it closer to the source, alleviating the burden on central systems. Whether in retail, finance, or healthcare, this approach prevents bottlenecks, ensuring seamless real-time actions. The ability to scale up and down as needed is a gamechanger in the digital age. Integrating WAN and Edge Computing represents a monumental leap forward in business and technology. Real-time analytics, relevance of data, and seamless scalability are just a few of the benefits that this partnership offers. In an age where speed and efficiency are paramount, organisations that harness the power of WAN and Edge will lead the way in innovation, customer service, and problem-solving. As businesses strive to stay at the forefront of their industries, WAN and Edge Computing are the tools that empower them to do so. The prominence of these technologies is rapidly gaining traction. A 2022 study highlighted that the Middle East market for edge computing is projected to expand from $36.5 billion in 2021 to $87.3 billion by 2026, reflecting a CAGR of 19%. The region is witnessing growing investments in areas like the UAE’s National Artificial Intelligence Strategy 2031, Saudi Arabia’s Vision 2030, and Oman’s Vision 2040 as part of national initiatives, among many others. These investments are poised for further expansion in the future. The ability to process data at the network’s edge, whether for life-saving decisions, fraud prevention, or realtime analytics, opens up a world of possibilities. In an interconnected world, living on the edge isn’t just an option; it’s a necessity for those who seek to thrive in the digital age.

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| GITEX NEWS

Citytech: 30+ years of tech innovation and success Citytech, a dynamic software development company with over 30 years of experience, has established itself as a prominent player in the technology industry

Spearheading business evolution with Cloud ERP Software in MENA In a dynamic era of technological advancement, Daftra.com has emerged as a beacon of innovation in the MENA region.

Ashok Dorairajan, CEO, Citytech Software

Mohamed Saleh, Marketing Manager, Daftra

City Tech, a software development company based in India with a strong presence in the United Arab Emirates, has been a stalwart at Gitex for 18 years. Ashok Rajan, a key figure in the company, revealed that their continuous participation in Gitex has been instrumental in expanding their presence and clientele. City Tech’s mission revolves around using technology to enhance business performance and tackle operational challenges. The company’s impressive portfolio spans a wide array of services, including software development, e-commerce projects, mobile applications, and websites. Notably, they have a well-established product known as HRMS Pay Light, an all-encompassing solution for Human Resource Management Systems. With modules covering everything from recruitment and payroll to self-service functions, Pay Light has garnered over 300 clients in the UAE, Saudi Arabia, Bahrain, Kuwait, Qatar, and more, including government entities and prominent companies. Recently, City Tech diversified its services by venturing into ERP implementation, partnering with Microsoft Gold to help companies deploy Microsoft Business Center CRM and point of sale solutions. Their rich expertise and a substantial team of 200+ professionals in India and 25-40 personnel in the UAE ensure they can cater to a broad spectrum of client needs. At Gitex 2023, City Tech reported a successful turnout, citing a steady flow of foot traffic. While the event’s opening day was relatively slow, the subsequent days were bustling with activity, with numerous leads and opportunities coming their way.

Embarking on the journey to meet Mohammed Saleh, the dynamic marketing manager at Daftra, introduced us to a visionary company pioneering the first-ever cloud-based ERP (Accounting, Resource, and Business) software in the MENA region. Their impressive array includes support for sales, accounting, human resources, inventory, operations, CRM, and E-invoicing, making them the ultimate destination for a wide range of business needs. While Daftra is no stranger to innovation, their recent venture into the realm of genetics has been nothing short of extraordinary. Mohammed Saleh expressed their astonishment at the experience, which has led to impressive financial accomplishments and fruitful partnerships with numerous companies. Their enthusiasm for genetics is undeniable, as they eagerly anticipate their return to this exciting field in the coming year. Daftra’s software has been met with resounding praise from customers who are captivated by its technological prowess. The standout feature is their all-in-one software solution, eliminating the need for expensive consultants or developers. Within a mere two minutes, businesses can establish their accounts by selecting their industry, and the software’s AI takes over, effortlessly customizing itself to meet their unique requirements. This unparalleled efficiency and user-friendly experience have left customers amazed and eager to adopt this groundbreaking technology. Daftra is not merely transforming business management; they are setting the standard for innovation and convenience throughout the MENA region and beyond.

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| GITEX NEWS

Illumio showcases the future of cybersecurity An Interview with Trevor Dearing, Director of Critical Infrastructure Solutions at GITEX 2023 GITEX, the renowned technology exhibition, recently wrapped up its three-day event, drawing attendees and exhibitors from around the world. Among them was Trevor Dearing, Director of Critical Infrastructure Solutions at Illumio, who shared his insights on emerging technology trends and Illumio’s cutting-edge cybersecurity solutions. Dearing highlighted the pivotal role of two emerging trends: the rapid adoption of cloud technology and the potential of artificial intelligence. These trends, he noted, are driving a significant shift in business operations and security considerations. His message to organizations was clear – focus on simplification and the essential aspects of security to mitigate threats like ransomware. Illumio’s mission revolves around ensuring businesses can continue to deliver services even when under attack. Their approach,

rooted in the principles of zero trust, involves creating micro perimeters around critical assets, whether in finance, retail, energy, or healthcare, thereby safeguarding against ransomware attacks across various platforms. In the context of GITEX 2023, Dearing observed a notable increase in vendor participation, marking a post-pandemic resurgence. Attendees, however, expressed feelings of being overwhelmed by the vast array of technologies on display. Customers appeared to seek simplicity and costeffectiveness, highlighting the industry’s need for streamlined solutions. GITEX 2023 not only unveiled groundbreaking technologies but also underscored the importance of simplification and enhanced security in a rapidly evolving digital landscape.

Trevor Dearing, Director Critical Infrastructure Solutions, Illumio

Leading the way in digital experience platforms In a recent interview, Omar, Regional Sales Manager, Middle east, Liferay, Oman, and Kuwait, shared insights into the innovative products and solutions offered by Omar, the country lead for Liferay in Egypt, Oman, and Kuwait, recently discussed Liferay’s commitment to digital innovation. He introduced their “Do More with Less” theme at a recent GITEX 2023. Liferay’s focus is on providing a comprehensive Digital Experience Platform (DXP), which includes out-of-thebox features such as the commerce engine and analytics cloud. Omar highlighted the significance of emerging technologies like AI and machine learning, stating that Liferay actively integrates these technologies to enhance the user experience. The company’s dedication to staying at the forefront of these trends is evident. At the event, Omar noted the substantial turnout, quality of prospects, and successful meetings with both clients and potential customers. Liferay values its participation in

such industry events as a means of engaging with the industry and showcasing their solutions. The interview also explored AI’s role in optimizing business processes and improving customer experiences. Omar emphasized that AI can be tailored to specific use cases, enhancing user experiences on various fronts, including B2C, B2B, G2G, and employee experience (EX). In summary, Liferay remains committed to leading the way in digital experience platforms. They actively incorporate emerging technologies like AI and machine learning, delivering a comprehensive DXP experience while participating in industry events to engage with clients and prospects. Their approach showcases their dedication to innovation and customer satisfaction.

Omar Sheliby, Regional Sales Manager, Middle east, Liferay

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| GITEX NEWS

Fortifying the digital world with cloud DDoS protection at GITEX 2023 StormWall specializes in Cloud DDoS protection, offering a robust shield for a wide array of internet assets.

Ramil Khantimirov, CEO and Co – Founder, StormWall

In the bustling atmosphere of GITEX, Ramil, representing StormWall, a prominent DDoS protection company, shared insights into their innovative solutions. Specializing in Cloud DDoS protection, StormWall offers a robust line of defense for a diverse range of internet assets, from websites to mobile applications and networks. Their presence extends to the UAE, where they’re making strides in safeguarding digital landscapes. At the heart of their showcase was their cloud solution, complete with a client portal. The company also unveiled their new partner portal, designed for white-labeling their solution. They have set their sights on establishing partnerships within the Middle East, particularly in the GCC region, as they work towards expanding their footprint and enhancing the digital security infrastructure. GITEX proved to be an event of significant importance for StormWall. The exhibition brought together a diverse crowd of individuals from various sectors, all in search of solutions to meet their specific needs. In just the first day, StormWall managed to secure around 20 valuable contacts, a testament to the event’s worth as a platform for networking and business expansion. While this marked Ramil’s debut as an exhibitor at GITEX, he was no stranger to the event, having visited it four times before. This experience, coupled with the positive reception at their booth, underlined the significance of GITEX in the technology and cybersecurity landscape.

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VVDN technologies makes striking debut at GITEX 2023 with cutting-edge solutions VVDN Technologies took center stage, showcasing its global prowess and commitment to meeting the Middle East’s growing hunger for cutting-edge technology solutions.

Manoj Biswal, Director Cloud and Mobile Apps at VVDN GITEX 2023, the Middle East’s technology extravaganza, witnessed the impressive arrival of VVDN Technologies, a 16-year-old Indian company renowned for its end-to-end product engineering capabilities. Manoj Bishwal, Director Cloud and Mobile Apps at VVDN Technologies, shared his GITEX experience and unveiled the innovative solutions the company showcased at this high-profile event. VVDN Technologies has built a solid reputation globally, serving markets in the US, India, Japan, and Europe with its comprehensive offerings encompassing product design, manufacturing, and services. GITEX 2023 marked the company’s Middle East debut, emphasizing its strategic intent to expand partnerships with existing clients and explore new collaborations in the region. GITEX 2023 exceeded expectations in terms of scale and the quality of participating technology companies. Bishwal expressed his enthusiasm for the event, highlighting the diverse range of cuttingedge technologies on display. The Dubai and GCC markets exhibited a strong appetite for the latest technological advancements, presenting a wealth of opportunities for VVDN. This GITEX experience unveiled the thriving demand for advanced tech solutions in the Dubai market and the broader GCC region. VVDN Technologies’ participation underscored their commitment to meeting this demand with innovative products and services.

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Revolutionized business transformation with low-code solutions Odoo, an open-source platform, stood as a prime example, offering an innovative low-code, no-code solution that aligned perfectly with the evolving technological landscape. We had the opportunity to speak with Mohammed Aman, the Senior Partnership Manager at Odoo, who discussed the most promising emerging technology trends for channel companies. Notably, the UAE had been strongly emphasizing digitalization in line with its Vision 2030, focusing on low-code and no-code solutions. Odoo, an open-source platform, perfectly embodied these trends by offering a low-code, no-code solution. Odoo’s approach allowed businesses to embark on the digitalization journey while minimizing costs and disruptions to their operations. This innovative platform empowered companies to seamlessly transform their digital processes without a significant

financial or operational impact. During their exhibit, Odoo showcased how their solution could revolutionize businesses, whether on a modular level for specific departments or across entire organizations. Odoo’s versatility and adaptability were instrumental in demonstrating how companies could embrace digital transformation while maintaining operational efficiency. Odoo’s presence at the event served as a testament to the growing importance of low-code and no-code solutions in the everevolving technology landscape. With the support of Odoo’s offerings, companies were well-positioned to navigate the future of business with agility and innovation.

Mohamed Ayman Hayes, Senior Partnership Manager, Odoo

Shaping the future of business excellence Specktron stands at the forefront, driving innovation and redefining the future of business excellence.

Afshin Riazi, Managing Director at Specktron

Afshin Riazi, the managing director of Specktron, introduced the promising emerging technology trends for companies in the years to come. In the dynamic audiovisual industry, Specktron specializes in manufacturing cutting-edge displays, interactive displays, and digital signage. These products are in high demand and serve diverse sectors such as education, retail, and hospitality, catering to a wide range of applications. Their standout offering is the latest 21:9 displays, a novelty in the industry. These displays are designed to support meeting room solutions, acknowledging the growing importance of effective communication. In a world where connectivity is paramount,

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the traditional 16:9 aspect ratio is deemed insufficient for meeting rooms. The 21:9 solution provide a comfortable and immersive viewing experience, especially in the context of conferencing solutions. Afshin Riazi’s insights highlighted the company’s commitment to staying at the forefront of technological innovation, ensuring that their products are not only up-to-date but also tailored to meet the evolving needs of businesses and organizations. With their focus on enhancing communication and collaboration, Specktron’s offerings are wellpositioned to meet the demands of the digital age, providing a glimpse into the future of technology integration for businesses.

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YASH Technologies unveiled promising AI solutions for the future Nitin Kumar Gupta, the head of Digital Infrastructure Services for YASH Technologies in the Middle East and globally, took center stage at GITEX 2023 to share insights into emerging technology trends and the cuttingedge solutions his company unveiled.

Nitin Kumar Gupta, Global Head Digital Services, YASH Technologies YASH Technologies was at the forefront of addressing this challenge, showcasing examples of how AI could revolutionize different sectors and assisting in the identification of tailored use cases.

The company’s GITEX exhibit had been characterized by three key focal points: Digital Twin Use Case: YASH Technologies highlighted the immense potential of digital twin technology, a concept that promised to transform industries by creating virtual replicas of physical assets, systems, and processes. This innovative approach offered improved insights, predictive maintenance, and streamlined operations across various sectors. Metaverse Exploration: The company had also delved into the exciting world of the metaverse, where digital and physical realities converged. The possibilities within the metaverse had been vast, from immersive experiences to innovative business solutions, and YASH Technologies had been at the forefront of exploring its potential. Generative AI Solutions: The power of Generative AI, exemplified by models like ChatGPT and DALL-E, had been a central focus for YASH Technologies. These AI-driven solutions had been showcased as they provided transformative capabilities for diverse sectors, including healthcare, BFSI and manufacturing.

Safeguarding critical infrastructure At GITEX 2023, Dr. Manu Nayar, General Manager and Chief Technical Architect of Oregon Systems, a key player in the field of critical infrastructure and operational technology, offered valuable insights into their unique focus.

Dr. Manu Nair, General Manager and Chief Technical Architect of Oregon Systems At GITEX 2023, Dr. Manu Nayar, the General Manager and Chief Technical Architect of Oregon Systems, and one of its founding members, took the stage to share insights into their focus on critical infrastructure and operational technology. In this unique niche, they highlighted the importance of protecting critical infrastructure as the world continues to embrace technology trends, with a particular emphasis on safeguarding sectors like power, utilities, and building management. In a world where everything is interconnected and exposed to the public domain, securing these crucial assets has never been more vital. Oregon Systems, as the largest master partner for US space highend technology solutions, showcased their dedication to this mission. As Dr. Nayar explained, while many understand the concept of cybersecurity, it’s essential to clarify the specialized role they play in safeguarding critical infrastructure. Attacks on these sectors can have far-reaching consequences, impacting not just data but entire facilities, making their role in securing these assets indispensable. Reflecting on GITEX 2023, Dr. Nayar highlighted the event’s significance for brand building and awareness, especially for niche technology providers. It offered a unique opportunity to showcase their capabilities and have meaningful conversations with those seeking specialized cybersecurity solutions. The event’s increased attendance post-COVID-19 was notable, and the technology trends presented at GITEX continued to evolve, underscoring the dynamic nature of the tech industry.

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Empowering e-commerce expansion GITEX 2023 offered Nethansa a unique platform to engage with potential partners and clients, illustrating the vast potential of their suite of e-commerce solutions. At GITEX 2023, Slawek Bardadyn, Account Management Expert representing Nethansa, offered a glimpse into their multi-marketplace agency and their dynamic pricing tool and stock management platform, designed for businesses seeking to tap into the European e-commerce landscape. Nethansa specializes in assisting resellers and brand owners looking to expand into Europe and leverage Amazon’s nine European marketplaces. Their dynamic pricing tool extracts competitive data from these markets, enabling businesses to make informed pricing decisions. This not only helps businesses position their products competitively but also ensures they remain competitive over time. In addition to their platform, Nethansa provides end-to-end services for marketplace sellers. They assist in establishing seller

accounts and offer comprehensive day-to-day management. For brand owners, their agency manages dedicated pay-per-click advertising campaigns across multiple platforms, including Amazon Europe, Confluence in Germany, Allegro in Poland, and eMAG in Romania. For Amazon they offer a specialized platform that not only manages pricing but also provides insights into competitor pricing. This powerful tool enables brand owners to devise effective pricing strategies for their products on these marketplaces. Reflecting on their experience at GITEX 2023, Slawek Bardadyn highlighted the enormity of the event and the diverse array of service providers in attendance. While GITEX 2023 proved to be a platform of immense scale, Slawek Bardadyn acknowledged that their ideal clientele consists of companies looking

Slawek Bardadyn, Account Management Expert, Nethansa to expand into Europe with physical products to sell. [Nethansa] remains committed to empowering businesses with the tools and services they need to thrive in the global e-commerce landscape.

Empowering digital transformation At GITEX 2023, Advanced Integration remains at the forefront of AI infrastructure, empowering digital transformation across the Middle East and Africa. Ahmed Gamal, representing Advanced Integration, offered invaluable insights into the company’s participation in GITEX 2023. As the sales lead for the Middle East and Africa, Ahmed is at the helm of key account management, serving regions such as the GCC, Egypt, Saudi Arabia, and the broader Middle East. Advanced Integration, a global AI service provider with a regional office in Dubai, specializes in delivering data center solutions, with a primary focus on AI infrastructure hardware. Their offerings encompass GPU servers, AI storage solutions, and high-speed networking switches. In addition to data center solutions, Advanced Integration provides Edge AI solutions, such as video analytics for face recognition, graphical management systems, and facility management with an emphasis on unusual behavior detection, all powered by

machine learning. Ahmed’s reflections on GITEX 2023 indicate its success, with fruitful engagements and promising project leads in the region. He highlighted the growing interest in AI applications and infrastructure, driven by digital transformation and the rising prominence of generative AI applications like ChatGPT. This marked Advanced Integration’s third appearance at GITEX, and Ahmed emphasized the increased diversity and international participation at this year’s event. The spotlight is now on AI solutions and infrastructure readiness, aligning with the region’s growing focus on digital transformation. As GITEX 2023 continues, Advanced Integration remains dedicated to empowering digital transformation in the Middle East

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Ahmed Gamal, Key Account Manager-MEA, Advanced Integration and Africa, ensuring that businesses and governments are prepared for the future. Their presence at the event reinforces their commitment to providing cutting-edge AI solutions in a rapidly evolving technological landscape.

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Disrupt-X’s evolution in the IoT industry

CRESTAN’s resounding success at GITEX 2023

Over the course of the last year, Disrupt-X has not only realized this vision but has extended its horizons by incorporating cutting-edge workforce management solutions.

In the ever-evolving realm of cybersecurity, CRESTAN emerged as a leading force, captivating audiences at GITEX 2023 – a beacon among the region’s most prestigious cybersecurity events.

Asim Sajwani, CEO and Founder, Disrupt-X Disrupt-X embarked on its journey in December 2018 with a vision to become the most comprehensive IoT platform in the MENA and Asia Pacific regions. Over the past year, they have extended their IoT platform to incorporate workforce management, thereby transforming traditional facility maintenance practices into predictive maintenance within their regions of operation. Currently headquartered in Dubai, they have expanded their presence with offices in Malaysia and the UK. In GITEX 2023 they showcased cutting-edge technologies. Their latest achievement is the development of a cutting-edge, cloud-agnostic platform that seamlessly integrates on-premises solutions with AI-powered, ready-to-use use cases. Notably, they stand as one of only eight companies worldwide to have created a fully-fledged network server. Their ecosystem primarily revolves around telcos and corporate partners, with most of their partners being asset owners in the facility management sector. In light of the ongoing global digitization trend, they play a pivotal role in the IoT landscape by offering a comprehensive end-to-end solution. They take pride in being pioneers in introducing IoT within the MENA region, as the telecom and IoT market continue to expand globally. Looking ahead, the IoT market is poised for substantial growth, with projections of a $6 trillion market size by 2030, and an estimated 6 billion sensors to be connected within the MENA region alone. Disrupt-X is at the forefront of this dynamic industry, driving innovation and digital transformation.

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Nizar Hirbli, Business Development Manager – GCC, CRESTAN CRESTAN, a leading player in the cybersecurity landscape, made waves at GITEX, one of the region’s premier cybersecurity events. With a comprehensive array of state-of-the-art cybersecurity solutions, CRESTAN was on a mission to exhibit its prowess to the world, its esteemed clientele, and prospective partners. At GITEX, CRESTAN’s presence was marked by their unwavering commitment to elevating cybersecurity maturity levels. They have a keen interest in fostering new connections with customers and partners, ensuring that their expertise is accessible to all. In that dynamic environment, CRESTAN’s primary goal is to network with fresh faces, fostering collaborative relationships that drive the industry forward. GITEX had established itself as a cornerstone in the cybersecurity event calendar, attracting a multitude of CRESTAN’s existing clients and an influx of potential prospects. CRESTAN successfully cultivated invaluable connections with both customers and partners during the event, and they were eager to revisit this platform in the future. CRESTAN’s GITEX presence was a testament to their dedication to advancing the field of cybersecurity, with their diverse range of solutions and a relentless drive to connect with new customers and partners. This annual event was the ideal backdrop for CRESTAN to make their mark in the industry and leave a lasting impression on all those in attendance.

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Networking for cybersecurity excellence at GITEX 2023 With a portfolio designed to elevate cybersecurity maturity, Stor X sought to forge new connections with customers and partners. This is a testament to the pivotal role of GITEX as a hub for cybersecurity and technology, fostering valuable interactions among industry players. The GITEX Experience As GITEX unfolded over a full day, the company embraced the opportunity to engage with customers and gather feedback. The event’s scale and reach were evident as it drew in a diverse crowd of customers and prospects, all seeking innovative cybersecurity solutions. This dynamic environment allowed the company to strengthen relationships with existing customers, explore new partnerships, and connect with like-minded vendors.

Fostering Valuable Connections The experience at GITEX emphasized the significance of collaborative networking in the cybersecurity landscape. Existing customers found value in the solutions offered, while

new prospects were introduced to cuttingedge cybersecurity tools. Partnerships in the cybersecurity sector are vital, and GITEX served as a platform to nurture these collaborations, paving the way for a more secure digital future.

An Ongoing Commitment The company’s presence at GITEX was not just a fleeting engagement but a testament to their commitment to the region’s cybersecurity ecosystem. This event, with its reputation for excellence, provided the ideal backdrop for meaningful interactions and knowledge sharing. As they prepare to revisit GITEX in the future, the company remains dedicated to their mission of advancing cybersecurity maturity.

Murphy John, Sr. Manager, StorX Tech

Joseph Digital Solutions lit up GITEX 2023 with unique solutions With a mission to cater to clients spanning the UAE and the expansive Middle East and Africa, Joseph Digital Solutions has expertly honed their craft in software and comprehensive solutions.

Alan Philip, General Manager, Joseph Digital Solutions

Joseph Digital Solutions, a well-established signage manufacturing company with a 45-year legacy, made waves in the business solutions sector. Based out of the United Arab Emirates and part of a conglomerate with 13 companies, the organization expanded its focus into AV business solutions. Notably, most of their solutions were locally manufactured in Dubai, underscoring their commitment to quality and innovation. In a bid to serve clients across the United Arab Emirates and the broader Middle East and Africa, Joseph Digital Solutions specialized in software and end-to-end solutions. They had built a strong presence in this dynamic region over the years, and their AV offerings had become central to their mission. At the GITEX 2023 exhibition, the company showcased a variety of cutting-edge products that demonstrated their dedication to pushing

the boundaries of technology. These products included: a transparent display with 95% transparency that captivated audiences. The AI Refrigeration System, a groundbreaking solution that employed camera technology to manage entire refrigeration units. AI Marketing Analytics Solutions, harnessing the power of artificial intelligence to revolutionize marketing analytics. Lift and Learn Solutions, IOT integrations, and interactive technology that offered hands-on learning experiences. Unique LEDs featured small pixel outdoor LEDs and the first non-combustible LED in the market, which was patented. Joseph Digital Solutions was enthusiastic about the positive responses from visitors at the exhibition. However, the true measure of success would be determined after following up on inquiries and assessing conversion rates.

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Veritas channel director talks about tech trends GITEX 2023, the Gulf Information Technology Exhibition, was a beacon of innovation and collaboration, where tech leaders like Veritas Technologies showcased their prowess in data management and protection

n an exclusive Q&A session with Yudum Yonak, Channel Director of International Emerging Region at Veritas Technologies, we delved into the company’s presence and impact at GITEX 2023, one of the Middle East’s most influential technology events.

demonstrated exceptional performances throughout the year. A total of 23 awards were presented to partners from the Middle East region in various categories, ranging from cloud performance to technical innovation.

GITEX: A Platform for Innovation and Collaboration

When asked about emerging technology trends that channel companies should watch out for, Yonak stressed the ongoing significance of cybersecurity. Cyber threats continue to challenge organizations worldwide. However, while AI technologies hold immense potential, they also introduce significant security vulnerabilities. Yonak shared research indicating that a substantial 73% of UAE organizations had experienced successful ransomware attacks in the past two years, with 39% suffering due to data security risks. Moreover, IT teams within organizations are grappling with increasing risk levels across various areas, including security regulations, compliance regulations, and workload management. Channel partners

GITEX, the Gulf Information Technology Exhibition, has long been regarded as a hub for technology innovation and collaboration. It offers a unique opportunity for tech giants like Veritas to connect with customers and partners while showcasing their market-leading data management and protection expertise. Yudum Yonak highlighted that during GITEX 2023, Veritas also hosted its annual Veritas Partner Event. This special evening was dedicated to honoring and celebrating the dedication, commitment, and achievements of their valued partners. The event included an awards ceremony recognizing the excellence and endeavors of partners who

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Emerging Technology Trends and Challenges

have a valuable opportunity to address these challenges by harnessing data protection solutions integrated with AI and ML. These solutions can help organizations safeguard their data effectively without overwhelming their human resources. As IT teams become stretched, channel partners can play a vital role in offering advisory, training, and support services, allowing internal teams to operate more efficiently and focus on strategic priorities.

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Yudum Yonak Channel Director of International Emerging Region at Veritas

Building Strong Channel Partner Relationships To maintain strong relationships with channel partners, Veritas continually updates its comprehensive Veritas Partner Force Program based on partner feedback. Recent updates aim to accelerate channel partners’ transition to the cloud by enhancing rewards for cloud-based deals and simplifying transaction processes. Additionally, new training and accreditation programs are in place to support partners. Veritas has also launched a dedicated Managed Service Provider (MSP) Program as part of this effort. This program offers MSPs incentives, extensive training, enablement, and flexible pricing models to meet the growing demand for data protection and cloud-native cyber resilience solutions. Yonak emphasized the collaborative nature of the relationship between Veritas and its channel partners. They work together tirelessly to create synergies and solutions to meet the ever-evolving needs of their joint customers.

Securing Digital Operations with Veritas Solutions Veritas offers a range of solutions and services to help businesses secure their digital operations effectively. One noteworthy solution is Veritas Alta, a secure, unified, and cloudnative data management platform. It provides data protection with unmatched ransomware resiliency, enabling customers to manage their entire data protection estate through a singlepane-of-glass console. Veritas Alta also offers the highest levels of application resiliency, application portability across clouds, and optimization of storage consumption. It allows enterprises to identify and remediate information risks with data compliance as-a-service. Additionally, Veritas’ AI-powered anomaly detection capabilities can quickly alert backup administrators to potential issues and suspicious behavior, while automated recovery processes isolate backups with malware, minimizing the impact of successful attacks.

AI’s Role in Enhancing Customer Experiences Yonak highlighted that access to Veritas’ Autonomous Data Management strategy, which includes AI- and ML-powered solutions, allows the company’s channel ecosystem to significantly enhance customer experiences and address their most pressing needs. Partners have access to a wide range of Veritas solutions, including AI-powered anomaly detection capabilities, which alert organizations to potential issues and suspicious behavior. Automated recovery processes further minimize the impact of successful attacks. Veritas offers a breadth of solutions, including NetBackup Enterprise, the industry’s first AI-powered autonomous data management solution. These solutions empower organizations to bolster their cybersecurity defenses with AI-powered tools.

Veritas’ Global Competitive Strategy and Collaborations Yonak discussed Veritas’ competitive strategy in a global marketplace marked by increasing

globalization of technology services. The company’s vision is built on Autonomous Data Management, leveraging AI and machine learning to self-provision, self-optimize, and self-heal. This strategy is founded on Cloud Scale Technology, a cloud-optimized reimaging of the software underpinning their NetBackup solution. Veritas collaborates with leading cloud providers, such as Microsoft, AWS, and Google, offering customers greater storage options to meet their data protection, privacy, and cybersecurity needs. The company also partners with Kyndryl to help enterprises protect and recover their critical data across various environments, from on-premises to hybrid and multi-cloud. In response to the question about impactful technology trends for the future, Yonak emphasized the evolving cybersecurity landscape, driven by AI and emerging technologies. Organizations must be prepared to counter sophisticated cyber threats, leveraging AI-powered solutions for protection.

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Synology’s IT solutions take center stage at GITEX 2023 Michael Chang, Sales Manager at Synology, provided unique insights into their participation at the event, offering a glimpse into how Synology is poised to redefine the future of data management, protection, and surveillance.

n the evolving landscape of IT solutions, Synology, a global leader in data management and protection, emerged as a prominent player at GITEX 2023. Michael Chang, Sales Manager at Synology, shared valuable insights into the company’s presence and impact at one of the Middle East’s most influential technology events. Synology showcased a comprehensive suite of IT solutions designed to address the needs of businesses across the spectrum, from edge to core to cloud environments.

Comprehensive IT Solutions: Spanning Edge, Core, and Cloud This year, Synology’s GITEX exhibit was nothing short of impressive, featuring four dedicated zones that highlighted their commitment to providing holistic IT solutions.

Enterprise Storage and Data Management In a world driven by ever-advancing technologies like generative artificial intelligence, the demand for robust data storage and management in enterprises has surged. Synology rose to the challenge by offering solutions tailored to high-performance requirements, including virtualization environments, big data analytics, and deep learning. Their portfolio expansion was a testament to their adaptability,

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with offerings like the FS Series all-flash storage solutions designed for latency-sensitive workloads, the SA6400 for future scalability, and the HD6500, catering to PB-level storage needs. Yet, the focus wasn’t solely on capacity; data security took center stage. Synology’s latest version of DiskStation Manager, 7.2, introduced a suite of advanced tools. Notable among these was full-volume encryption and Immutable Snapshots, leveraging write once read many (WORM) technology. These innovations granted organizations the power to safeguard their data against malicious attacks, tampering, and accidental deletions by creating unalterable data copies.

Data Protection Solutions Synology’s commitment to data protection was evident in their built-in, license-free backup solutions. These solutions seamlessly backed up data across various platforms, encompassing physical servers, virtual machines, PCs, Google Workspace, and M365, all accessible through a single portal. This approach ensured that critical business data remained regularly backed up and readily restorable in cases of data loss or system failures. Promisingly, Synology teased an upcoming, game-changing project set to revolutionize data protection solutions for enterprises. While specifics remained under wraps, the prospect of a novel approach to data

End-to-End Smart Surveillance System Synology showcased their end-to-end smart surveillance solution, featuring cuttingedge AI-powered cameras capable of highquality, stable, 24/7 recording and built-in AI recognition. These cameras allowed organizations to detect people, vehicles, and space intrusions, thus enhancing security and operational efficiency. Moreover, Synology’s centralized video management system, Surveillance Station, facilitated intelligent monitoring and streamlined multi-site management with ease. The solution promised to revolutionize the way organizations approached surveillance and security, offering an all-encompassing package of features and capabilities.

Cloud Solutions Synology’s cloud infrastructure solutions were on full display, highlighting their secure C2

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GITEX 2023 offered Synology the perfect platform to present our enterpriseready products and solutions to a diverse and international audience. It reinforces our position as an industry leader and opens the door to a multitude of potential business opportunities.

Michael Chang Sales Manager at Synology

protection piqued the curiosity of visitors and industry experts alike.

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cloud infrastructure. This versatile system encompassed password management, backup and recovery, secure file sharing, identity and access management, and scalable object storage with S3-compatibility. Furthermore, Synology’s deep integration with their on-premises systems allowed for the creation of an efficient and reliable hybrid cloud infrastructure. This comprehensive suite of cloud services addressed the evolving needs of businesses, aligning seamlessly with the demands of a dynamic digital landscape.

Expanding Horizons in the MEA Market Michael Chang acknowledged Synology’s substantial growth in the Middle East and Africa (MEA) market. With a year-over-year growth rate exceeding 30%, the company anticipated even more expansion in the current year. Synology’s active participation in regional exhibitions like GITEX was strategically driven by the potential of the MEA market. GITEX offered the perfect platform for Synology to showcase their enterprise-ready products and solutions to a diverse and

international audience. It also served as a valuable feedback loop, enabling Synology to receive direct input from users, thereby validating their offerings and gaining insights into potential areas for improvement. The GITEX platform extended beyond mere presentation; it had far-reaching implications for Synology’s brand credibility. It solidified their position as an industry leader and opened the doors to a plethora of potential business opportunities. The event served as a testament to Synology’s commitment to innovation and excellence in the field of IT solutions, leaving a significant impact on the tech landscape of the MEA region. In conclusion, Synology’s participation in GITEX 2023 showcased their dedication to providing comprehensive IT solutions that address the evolving needs of businesses in a rapidly changing technological landscape. With their innovative approaches to data management, protection, and surveillance, Synology is poised to play a pivotal role in shaping the future of IT solutions in the Middle East and beyond.

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Five reasons why edge is an essential component to future proof computing In an era where data serves as the driving force of progress, both in the corporate world and the public sector, it has become abundantly clear that the traditional approach of centralised data repositories is no longer sufficient.

ata has become the engine of progress. Private enterprises use it to optimise experiences, enhance operations, improve customer services and invent new business models. Governments use it to build the cities of the future, to plan for the consumption of utilities and energy resources, and to manage crises such as the COVID pandemic. But centralised repositories for data are becoming obsolete and legacy approaches for accessing insights will not work for future minded organisations. Forward thinking organisations should be planning at the edge because it is where the data is created. Those that do not invest in the edge risk being left behind by these new environments. Gartner predicts that by 2025, 75% of all data processing will take place at the edge. It’s clear that now is the time to invest in edge computing capabilities. Here are five reasons why organisations should do this today.

where data is generated. Processing occurs at the outer reaches of an organisation’s environment instead of forcing data to make a trip ‘back to base’, which may be a data centre that is hundreds, if not thousands, of miles away. By enabling data to be stored at the edge, organisations get faster response times and can more easily deliver real-time insights. Applications at the edge will then be able to distil, process, and visualise data, displaying rich, actionable information on the spot. This ability is critical for essential and cutting-edge applications across industries. Manufacturing firms can deliver predictive maintenance, repairing equipment before it degrades or breaks down. Healthcare providers can leverage advanced monitors, sensors, and other devices that greatly enhance diagnosis and treatment. The transportation industry is being disrupted by autonomous vehicles.

Faster response times

Another key benefit of edge computing is business continuity. In the event of disruption or downtime in a centralised data centre, sites at the

Edge computing architecture places apps, data, and resources closer to

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Transporting data from the edge to a centralised data centre for processing brings with it cost increases and latency hikes.

edge can continue to operate independently since the infrastructure is local. That is just the beginning. Edge platforms allow faster, more consistent, and more reliable services, enhancing customer and employee experiences across industries and use cases.

Economical data movement When assessing edge computing as a businessviable proposition, the term “data gravity” emerges. One estimate suggests that by 2024, Forbes Global 2000 enterprises will be creating 1.1 million gigabytes each second. But there are time and monetary expenses to moving this data around — increasing network bandwidth to accommodate more devices and data comes at significantly higher costs. Instead of constantly streaming data and consuming large amounts of bandwidth, edge computing can help because it processes data in place and only delivers the most important information to the central location. Edge computing also reduces

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connectivity costs by moving smaller amounts of data between the edge and data centres.

Security and data sovereignty The UAE and other countries have strict data residency regulations that restrict the moving of data across national boundaries. Edge computing’s ability to process data on site leads to more straightforward compliance. Not only that; when transmitting to the data centre, the edge can encrypt packets of data, which may be important if the data centre is governed by different data security laws than the edge location.

Innovation Technologies such as AI and ML are gaining widespread acceptance in the region because businesses know they can enhance competitiveness. Edge computing enables the latest in AI, automation, and the Internet of Things (IoT) by feeding algorithms the latest and most pertinent data sets. Sensors connected to edge machinery can act on ML models by passing far less data back and forth than was used to create the model in the first instance. It speeds up time to action from an AI or ML algorithm because there isn’t time lost to network latency and the amount of data being moved is minimised to only the essential. Therefore, the rate to insight is vastly increased, which can improve innovation.

The competitive edge

Fred Lherault Field CTO, EMEA - Emerging Markets

Transporting data from the edge to a centralised data centre for processing brings with it cost increases and latency hikes. Not only that — it’s not necessary to transport all data back to a centralised location. In a world where unstructured data is growing exponentially — every single piece of data isn’t going to add value and be strategically important to an organisation. There needs to be a gatekeeper — both a physical device and also a skilled person who can differentiate between strategic and non-strategic information which doesn’t need to be moved around. This differentiation will enable innovation and provide competitive advantage. Edge locations can be managed simply with automation: infrastructure-as-code can deploy and maintain across many sites easily, no matter if they are edge or centrally located. A distributed analytics platform can then analyse data from anywhere without bringing it back to a central location first. This will speed up time to insight and add a further level to differentiation.

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Why business risk observability is essential for sustainable cybersecurity In the digital landscape of today, modern applications face an ever-present threat of cyberattacks.

odern applications are under the constant threat of attack. Last year, Red Hat found that 93% of businesses had experienced at least one security incident in their Kubernetes environments in the previous 12 months. Of these, nearly a third (31%) went on to experience financial or customer loss. What’s worse — such breaches are only set to increase as organisations across the globe ramp up their cloud initiatives. With reputation and revenues on the line, IT teams are facing unrelenting pressure. On one hand, they must bring new applications to market at ever faster speeds, while on the other, they must remain acutely aware that deployment of cloud native technologies is leaving their applications increasingly vulnerable to attack. As governments in the Middle East outline their cloud-first policies, the security of containers and Kubernetes has become a top concern for DevOps, engineering and security professionals. This is encouraging, as in recent years, security programs haven’t kept pace with accelerated digital transformation. This is evidenced, in a recent Cisco study wherein 92% of technologists admitted that rapid innovation during the

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pandemic has come at the expense of robust application security. The problem is that it is only set to get worse. With Gartner predicting that 95% of new digital workloads will be deployed on cloud native platforms by 2025, we can expect bad actors to increasingly look to exploit vulnerabilities within Kubernetes environments. IT teams that are already struggling to secure applications urgently need to find a more sustainable approach to manage this heightened level of threat. For most, this will mean embracing new security approaches and tools.

Growing attack surfaces require IT teams to think application security refresh Much like the users they serve, applications today are becoming increasingly distributed. This expands the potential attack surface area dramatically. Whether it’s greater deployment of Internet of Things (IoT) and connected devices or new hybrid working models, technologists are having to contend with an ever more fragmented and complex security landscape. The sheer volume of applications spread across microservicebased application architectures has made monitoring security throughout

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A business risk score highlights which business transactions present the greatest risk to the business

Joe Byrne CTO Advisor, Cisco AppDynamics

the DevOps pipeline extremely challenging. Moreover, the ability of many IT teams to identify and pinpoint vulnerabilities is greatly inhibited by the gaping visibility gaps that exist across their Kubernetes environments. The move to cloud native technologies has exposed the shortcomings of traditional vulnerability scanning solutions. Two thirds of technologist’s report that their current security solutions work well in silos but not together, meaning that they can’t get a high-level view of how a vulnerability could impact critical application components, nor can they assess which issues represent the biggest risk to the business. The rise of modern, cloud-native applications has also highlighted the lack of collaboration between development, operations and security teams, which in many cases has resulted in security being treated as an afterthought.

Business risk observability, a need for technologist to manage application security The challenges outlined above call for a new approach to managing application security. IT teams can no longer afford to worry only about

the next potential breach. Rather, they need to lay the foundations for a more sustainable approach to innovation. They must come together with development and operations teams to effectively tackle security within Kubernetes environments and to reap the full benefits of modern application stacks over the coming years. To achieve this, organisations need expanded visibility into cloud-native environments, and they need business context on their security intelligence. This is where business risk observability comes in to offer an effective solution. This paradigm enables IT teams to locate and isolate security issues across application entities — whether that’s business transactions, services, workloads, pods or containers. Being able to correlate security issues across application entities allows technologists to reduce metrics such as meantime to detect (MTTD). However, on its own, this level of unified visibility isn’t enough. IT teams also need to be able to group and filter vulnerabilities based on entities in order to view a prioritized list of the vulnerabilities that could affect a core area of

the application. And they still need a way to cut through the crippling data noise to focus their attention on the issues that matter most. Business risk observability offers context by combining security intelligence with application performance data. This enables IT teams to assess and prioritize risk and remediate security issues based on potential business impact. A business risk score highlights which business transactions present the greatest risk to the business. For instance, technologists can immediately see the sensitivity of customer data associated with a particular business transaction. It means that overworked security teams prioritize far better, thus instantly becoming more effective. As organisations continue to churn out ever-growing numbers of applications, the case for business risk observability becomes increasingly clear. As many as 93% of technologists believe that it’s now important to be able to contextualize security and to prioritize vulnerability fixes based on potential business impact. IT leaders now need to implement the right tools and processes to accelerate this transition.

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Tenable names cybersecurity expert Meg O’Leary as Chief Marketing Officer Tenable, the Exposure Management company, announced the appointment of Meg O’Leary as chief marketing officer With more than two decades of marketing and communications experience, O’Leary is widely regarded as an expert storyteller who has built powerhouse brands for some of the most respected companies in cybersecurity. Most recently, she served as chief marketing officer at Cybereason, where she and her team positioned the company as an endpoint security leader. She was also chief marketing officer at Capsule8, a pioneer in cloud workload protection, which was acquired by Sophos. O’Leary co-founded InkHouse Marketing+Media, a public relations agency (now part of Berlin-Rosen), where she advised on hundreds of company and product launches, initial public offerings (IPOs), and exits. At Tenable, O’Leary will lead the company’s global marketing organization, driving brand awareness, messaging and positioning, go-to-market strategy and demand generation for the entire platform.

Meg O’Leary, Chief Marketing Officer, Tenable

AVEVA appoints Dr Yanbing Li, Carl Bass as non-executive directors to its board

Carl Bass, Non-Executive Director at AVEVA and Yanbing High Non-Executive Director at AVEVA

AVEVA, a global leader in industrial software, announced appointment of two new non-executive directors to its board this September. The appointments come as the company further strengthens its focus on the transition to Software-as-a- Service and expands in key markets including the US and China. Dr Yanbing Li is a global business and technology leader with extensive experience building market leading products and hyper-growth businesses of over US$1 billion. Deeply rooted in technology and engineering, she has led large-scale international business operations. She brings expertise in cloud commerce and enterprise software, and the evolving digital SaaS marketplace. Carl Bass is a former president and chief executive officer of industrial design software company Autodesk. He was credited with expanding Autodesk beyond its core software offerings through acquisitions and new product developments, leading the transition from 2D to 3D model-based design. Carl is co-founder of Flying Moose, Ithaca Software and buzzsaw.

N OV E M B E R 2 0 2 3

MEA

Frances Karamouzis, Distinguished VP Analyst at Gartner

Elie Gemayel, CEO, Quest Esports

In a strategic move to enhance its global influence in the esports industry, Quest Esports announced Elie Gemayel, the co-founder and driving force behind the company’s acclaimed Dota 2 initiatives, will take the reins as new CEO. The significant leadership change will be effective immediately. Gemayel, renowned as a Middle East esports visionary, has had an illustrious trajectory in the gaming world. Beginning his journey with a fervent passion for Dota 2 in 2004, he has been instrumental in nurturing regional talents and propelling them to the limelight in global tournaments. Under Gemayel’s stewardship, Quest Esports’ Dota 2 team has not only emerged as a top contender in international championships but has also qualified for “The International”, the world’s most prestigious esports tournament featuring a prize pool of US$20 million.

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