October 2019

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FOR THE CIOs. BY THE CIOs. OCTOBER 2019

THE ROLE OF SDN IN NETWORK

TRANSFORMATION Complementing the revolutionary changes in the Storage and Computing structures, Networking is undergoing its own transformation in its shift from the traditional network architecture to a Software Defined Network.

SDN, with its advantages over the traditional network, is in tune with the Digital Transformative tendencies of the enterprises.

P-14

EDITOR’S LETTER

AI AND IOT TO HELP THE COUNTRIES BECOME SMOKE FREE

They can deploy IOTs in strategic locations and generate actionable data for the authorities to determine the trigger of growth. Not only IOT technology can help the meteorological department of the countries but also other departments in the city administration. It can help the department which is for city lights, water system, drainage, etc.

In this issue, we have brought out a lot of coverage on the applications of SDN, which is attracting a lot of investment from the market.

The other thing, which we are covering in this issue is the CIO Select Awards 2019, which is a new endevour for Enterprise IT World. We are optimistic to take it to next level in coming times.

Thank you very much Happy Reading this issue and Wish you a Happy and Prosperous Diwali 2019!

Dear Friends.

You love it or hate it, but this Diwali too, there will be firecracker celebration all around - further deteriorating the air condition in the urban India.

We have been suffering from a very bad air quality in the cities for a long time. Now with the government initiative of making the cities smart, we are trying to bring safety and security to the citizens.

But the element of nature, which is beyond our control, is very difficult to control but surely, we can eliminate the chances of enhanced pollution by the help of AI and automation. The meteorological department of India or even various states can curb it based on their experience. They can utilize the AI into the existing data collected form past years and the run AI into it and the department can bring in right solution about the chances of the decreasing pollution. They can pin point the location where maximum pollution gets generated for whatever reasons and with the help of AI they can suggest actionable plans to the city administration.

COVER STORY

NEXT MONTH SPECIAL

ENTERPRISE APPLICATIONS

The next issue is dedicated to the adoption of Enterprise Applications in India. The enterprises are transforming and applications are playing a crucial role. Therefore, we would like to take feedback from the CIOs and Vendors and create our judgment on the Enterprise Applications Market Landscape.

S A N J AY M O H A PAT R A S A N J AY @ A C C E N T I N F O M E D I A . C O M

SUPPLEMENT

PHARMA SECTOR GROWTH

PLUS

Interviews and Case Studies

The supplement story of the magazine would be on the growth of the Pharma Sector, which is going through a lot of innovation.

Catch interviews, guest articles and case studies of recent applications from the Industry stakeholders, IT/ITES Vendors and IT leaders and CIOs from the Enterprise IT World CIO Community.

Send in your inputs to sanjay@accentinfomedia.com OCTOBER 2019 ENTERPRISE IT WORLD

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CONTENTS V O L U M E 0 4 | I S S U E 0 8 | OCTOBER 2019 | W W W . E N T E R P R I S E I T W O R L D . C O M

FOR THE CIOs. BY THE CIOs.

Publisher: Sanjib Mohapatra Chief Editor: Sanjay Mohapatra Managing Editor: Anisha Nayar Dhawan Sub Editor: Pooja Jain, Nidhi Shail Designer: Ajay Arya Assistant Designer: Shadab Khan, Rahul Arya Web Designer: Vijay Bakshi, Sangeet Technical Writer: Manas Ranjan Lead Visualizer: DPR Choudhary SALES CONTACTS Delhi 6/102, Kaushalya Park, Hauz Khas New Delhi-110016 Phone: 91-11-41055458 E-mail: info@accentinfomedia.com EDITORIAL OFFICE

COVER STORY

Delhi: 6/103, (GF) Kaushalya Park, New

ROLE OF SDN IN NETWORK 14 THE TRANSFORMATION

Delhi-110016, Phone: 91-11-41657670 / 46151993 info@ accentinfomedia.com

Complementing the revolutionary changes in the Storage and Computing structures, Networking is undergoing its own transformation in its shift from the traditional network architecture to a Software Defined Network. SDN, with its advantages over the traditional network, is in tune with the Digital Transformative tendencies of the enterprises.

INTERVIEW: /12

“Biggest IT Challenges, Threats, & Solutions for Healthcare Industry” 4

MORE INSIDE

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All rights reserved. No part of this publication can be reproduced without the prior written permission from the publisher.

Subscription: Rs.200 (12 issues) All payments favouring: Accent Info Media Pvt. Ltd.

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Phone: 91-11-46151993 / 41055458

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Raritan

MERIL GROUP OF COMPANIES

Printed, Published and Owned by Sanjib Mohapatra Place of Publication: 6/103, (GF) Kaushalya Park, Hauz Khas New Delhi-110016

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RAVIKISHOR MUNDADA

CYBER SECURITY

CMO LEADERSHIP WARDS

CIO SELECT AWARDS

“The Case of Judiciary’s False Positive?

Cybersecurity Techniques & Principles can Help!”

“3rd Enterprise IT World CMO Leadership Summit & Awards, Goa became a Melting Pot for Marketing Innovation”

“Mapping the Technology Leadership Landscape with CIO Select Awards 2019”

ENTERPRISE IT WORLD OCTOBER 2019

NEWS BRIEF // IT WORLD

ITWORLD

ROUND UP

B Y S A N J AY @ A C C E N T I N FO M E D I A . C O M

Oracle’s AI-powered Digital Assistant Launched Oracle has released its AI-trained voice with Oracle Digital Assistant. With this, enterprise customers can use voice commands to communicate with their enterprise applications to drive desired actions and outcomes, enriching the user experience with conversational AI, simplifying interactions and improving productivity.

Built on Oracle’s next-generation infrastructure, Oracle Digital Assistant applies AI with deep semantic parsing for NLP, natural language understanding (NLU) and custom ML algorithms. This combination allows Oracle Digital Assistant to understand a user’s natural conversation, derive intent, produce compositional logical forms, and identify and learn

D ATA BRIEFING

user behavior patterns in order to proactively take action on behalf of the user. A no-code tool that allows enterprises to build conversational experiences, Oracle Digital Assistant can also integrate with human agent work-flows and business processes without any coding required.

“Enterprises are demanding an AI-Powered voice assistant that understands their specific vocabulary and enables naturally expressive interactions for its users. Most of all though, enterprises value a highly secure AI-Powered voice assistant that stores their business’ sensitive data in Oracle’s second-generation Cloud Infrastructure,” said Suhas Uliyar, Vice President, AI and Digital Assistant, Oracle.

SD-WAN adoption will exceed $8 Billion by 2021.

Source: IDC

OCTOBER 2019 ENTERPRISE IT WORLD

5

ITWORLD // NEWS BRIEF

Nutanix Delivers Automation for Private Cloud Workflows

Nutanix has integrated its Hyperconverged Infrastructure (HCI) platform with the ServiceNow IT Operations Management solution to automate critical private cloud workflows. With this integration, ServiceNow customers can not only discover Nutanix HCI environments automatically, but also gain access to Nutanixpowered IT services and get direct notification of critical incidents related to Nutanix HCI in their private clouds.

Integration with the ServiceNow IT Operations Management solution enables Nutanix customers to automatically discover Nutanix

CIO

private cloud environments with ServiceNow ITOM Discovery capability, giving IT operators end-to-end visibility of Nutanix assets, including HCI clusters, individual hosts, virtual machine (VM) instances, storage pools and dozens more configuration parameters and application-centric metrics.

This also delivers self-service capabilities to ServiceNow users so they can quickly provision, manage and scale applications via Nutanix Calm blueprints, which are published as service catalog items in the Now Platform.

FireEye’s Digital Threat Monitoring is a new way for customers to defend their digital footprint across otherwise inaccessible facets of the web.

FireEye Digital Threat Monitoring automatically collects and analyzes content on the dark and open web, alerting defenders whenever a potential threat is detected. By exposing threats early, organizations can more effectively identify breaches, exposures, and digital threats before they escalate – without adding operational complexity for the current security team.

“Digital Threat Monitoring serves as a natural starting point for organizations looking to add intelligence capabilities to their security portfolio.

We’re reducing risk by helping internal security teams extend their reach so they can focus on the most immediate threats to their organizations.

This ROI benefit is easy to understand for business leaders outside of security,” said Sandra Joyce, SVP of Global Intelligence, FireEye.

EVENTS

25 OCT 2019 Pune The summit aims to help achieve cooperative solutions and industry teaming to defend against the ever-growing cyber threat.

CYBER SECURITY SUMMIT

6

FireEye Protects Enterprises with Digital Threat Monitoring

ENTERPRISE IT WORLD OCTOBER 2019

08 NOV 2019

Bengaluru It is a platform to educate and involve practitioners and industry experts to meet, exchange ideas and collaborate.

ROBOTIC & INTELLIGENT AUTOMATION CONFERENCE

18-19 NOV 2019

21 NOV 2019

ARTIFICIAL INTELLIGENCE SUMMIT

IOT INDIA

Bengaluru The summit will evaluate the nature and scale of changes that AI could bring about in various sectors such as retail, enterprise, consumer and commerce.

Bengaluru The event will explore the latest innovations in IoT and its impact on the industries.

Bengaluru

NEWS BRIEF // IT WORLD

HPE and Nutanix deliver ProLiant DX solutions for Business Agility at Lower Costs

S/HE SAID IT

SURESH SAMBANDAM

FOUNDER AND CEO, ORANGESCAPE

“In the pre-cloud era, the cost of building software was so high that we often have to define a scope and leave out functionality which we feel doesn’t fetch the ROI for automation. Cloud makes whatever that was previously left out of scope as candidate for automation now! ”

HPE and Nutanix have partnerd to deliver HPE’s integrated hybrid cloud as a service (aaS) offering, HPE GreenLake for Nutanix, and the HPE ProLiant DX solution.

“Through our combined offering with Nutanix, we’re helping customers deliver cloud capabilities with greater agility, flexibility, control and choice, so that they can focus on driving digital initiatives that allow them to innovate and move their business forward,” said Pradeep Kumar, Senior Vice President and General Manager, HPE Pointnext Services.

The HPE GreenLake solution leverages Nutanix’s Enterprise Cloud OS software, including its built-in AHV hypervisor, to deliver a fully HPE-managed private cloud that dramatically lowers total cost of

QUICK BYTE ON

ownership and accelerates time to value, while allowing customers to pay for the service based on actual consumption.

With HPE GreenLake, businesses can design IT solutions with their chosen technologies and consume them easily, reduce CapEx up to 30 percent due to reduced overprovisioning, increase IT resource utilization by 40 percent by lowering the support load on IT operations staff, and as a result speed time to value for their critical IT projects. The as a service solution is now available to order across the 50+ countries where HPE GreenLake is offered. The HPE GreenLake for Nutanix offering will be initially focused on simplifying customer deployments of End User Computing initiatives, databases and private clouds.

“At least 40 per cent of all businesses will die in the next 10 years... if they don’t figure out how to change their entire company to accommodate new technologies.”

JOHN CHAMBERS FO R M E R E X E C U T I V E C H A I R M A N , C I S C O SY S T E M S

SECURITY

Severe Breaches in Security Caused over 9 hrs of Downtime in 37% of Indian Companies: Cisco According to the Cisco 2019 Asia Pacific CISO Benchmark Study, 37 percent of companies in India experienced a downtime of over 9 hours after their most severe breach in the past year, compared to just 30 percent globally. Further to that, 24 percent of companies saw a financial impact of USD one million or more from their most significant breach in the past year.

OCTOBER 2019 ENTERPRISE IT WORLD

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ITWORLD // NEWS BRIEF

Dell Technologies’ PowerProtect DD Series delivers Next-Gen Data Protection Solutions

Cybersecurity Leaders Launch Initiative for Interoperable Security Technologies to Thwart Attacks The OASIS international consortium is leading an industry initiative to bring interoperability and data sharing across cybersecurity products.

With initial open source content and code contributed by IBM Security and McAfee, and formed under the auspices of OASIS, the Open Cybersecurity Alliance (OCA) brings together organizations and individuals from around the world to develop open source security technologies which can freely exchange information, insights, analytics, and orchestrated responses.

The purpose of the OCA is to develop and promote sets of open source common content, code, tooling, patterns, and practices for interoperability and sharing

EXECUTIVE

8

data among cybersecurity tools.

For enterprise users, this means Improving security visibility and ability to discover new insights and findings that might otherwise have been missed; Extracting more value from existing products and reducing vendor lock-in; Connecting data and sharing insights across products.

“The mission of the OCA is to create a unified security ecosystem, where businesses no longer have to build one-off manual integrations between every product, but instead can build one integration to work across all, based on a commonly accepted set of standards and code,” said Jason Keirstead, Chief Architect, IBM Security Threat Management.

Dell Technologies is introducing PowerProtect DD Series Appliances, the next-gen of its Data Domain protection storage appliances, enabling organizations to protect, manage and recover data at scale across diverse environments. In addition, Dell Technologies is enhancing Dell EMC Cyber Recovery, now Dell EMC PowerProtect Cyber Recovery, and to Dell EMC PowerProtect Software that will provide customers with cyber resiliency and support for workloads on PowerProtect DD Series Appliances.

According to the Dell EMC Global Data Protection Index, in APJ, organizations on an average managed 8.13 petabytes of data in 2018, a 384% increase compared to the data managed in 2016.

With PowerProtect DD Series Appliances, customers can equip themselves with a solution that supports their growing data needs, has the ability to quickly restore their systems in times of disruption and fosters business value and innovation through a secure path to existing data sets.

“With The New PowerProtect DD Series Appliances And Our Expanding Data Protection Portfolio, Dell Technologies Is Redefining The Next-Generation Of Data Protection Capabilities To Deliver Data Management At Global Scale,” said Beth Phalen, President, Dell EMC Data Protection Division, Dell Technologies.

MOVEMENT

Yotta Infrastructure appoints Bhavesh Adhia as the Head of Alliance & Channel Partnership.

Aspire Systems has named Suresh Ranganathan as the Head of Banking and Financial Services.

Canon India ropes in C Sukumaran as the Director of Image Communication Products Division.

Amur S Lakshminarayanan has been appointed by Tata Communications as the MD and Group CEO.

Ritesh Deokar joins Milestone Systems as the Country Manager for India.

Jon Fox has joined Sophos as the Channel Director for Asia Pacific and Japan.

ENTERPRISE IT WORLD OCTOBER 2019

NEWS BRIEF // IT WORLD

BOOK

SHELF

Computer Networking Problems and Solutions

GLOBAL UPDATE

Trend Micro and Snyk Partner to Enable Rapid and Secure Applications Delivery

BY

GRUSS WHITE

PRICE

RS. 3,961.00 (PAPERBACK) WHERE:

AMAZON.COM

About The Book Trend Micro has entered into a strategic partnership with Snyk to focus on solving the unrelenting challenge that open source vulnerabilities create for developers, stemming from code-reuse, public repositories and open source.

Together, Trend Micro and Snyk will help businesses manage the risk of vulnerabilities without interrupting the software delivery process. The combination of open source vulnerability intelligence from Snyk and Trend Micro will result in the most comprehensive ability to detect vulnerabilities for teams operating in a DevOps environment. Once vulnerabilities in containers are identified, Trend

Micro is the shield and Snyk is the fix that combine for streamlined remediation and risk mitigation.

“When it comes to DevOps, Trend Micro gets it. We’re excited to partner with Trend Micro to bring their enterprise customers an easy and scalable way to fix open source vulnerabilities. Together, we will continue to help organizations improve their ability to find vulnerabilities earlier in the development process and provide options for how to mitigate and prevent risk in software development,” said Geva Solomonovich, Chief Operating Officer, Snyk.

The book offers an innovative approach to building resilient and modern networks.

Key Feature This guide’s problem-solving approach reveals why modern computer networks and protocols are designed as they are, by explaining the problems any protocol or system must overcome, considering common solutions to those problems, and providing examples of these solutions as they’ve been implemented in protocols both old and new.

Companies Scaling Technology Innovation Generate Double Revenue Growth A new research survey on Future Systems from Accenture reveals the enormous impact that technology investment and adoption have on a company’s financial performance. The new research, titled: “Full Value. Full Stop. How to scale innovation and achieve full value with Future Systems,” provides insights on how to scale innovation and achieve full value of technology investments, builds on Accenture’s initial Future Systems report launched last year, and is based on a survey of more than 8,300 organizations across 20 industries and 22 countries. It is designed to help companies understand and close the

innovation achievement gap – defined as the difference between potential and realized value from technology investments.

Tracking performance indicators between 2015 and 2023 (projected), the study identifies the relationship between technology adoption and value achieved, finding that Leaders grow revenue at more than twice the rate of Laggards. Moreover, in 2018 alone, Laggards surrendered 15 percent in foregone annual revenue, and stand to potentially miss out on an astonishing 46 percent in revenue gains by 2023 if they do not change their enterprise technology approach.

OCTOBER 2019 ENTERPRISE IT WORLD

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ITWORLD // NEWS BRIEF

LogMeIn’s New Version of GoToMeeting has AI-Powered Transcription Capabilities LogMeIn brings in a new major launch for its GoTo portfolio of Unified Communications and Collaboration (UCC) products with a completely new experience for GoToMeeting. The new GoToMeeting focuses on delivering a simple, intuitive end-user experience, while giving IT even more control over deployment, management, and security. The product includes a video-first meeting experience, industry-leading audio quality, a new meeting hub, powerful meeting diagnostics, and additional AI-powered transcription capabilities. These updates help to streamline collaboration with a faster, more modern look and feel that’s consistent across web browsers as well as desktop and mobile applications.

LogMeIn took a customer-first approach with the new GoToMeeting, listening to feedback from thousands of collaboration users to develop the product. LogMeIn’s GoTo portfolio delivers an intuitive experience for end-users while supporting the needs of IT leaders. According to recent research from Ovum, seven out of ten IT leaders are looking to invest in new collaboration technologies in 2020. The new GoToMeeting was built with IT leaders in mind to support a modern workforce working how, where, and when they want.

McAfee Report Prods the Security Question in the Cloud Setting McAfee has released Cloud-Native: The Infrastructureas-a-Service Adoption and Risk Report, covering new research on Infrastructure-as-a-Service (IaaS) incidents in the cloud. The results of the survey demonstrate that 99 percent of IaaS misconfigurations go unnoticed—indicating awareness around the most common entry point to new “Cloud-Native Breaches” (CNB) is extremely low.

With regards to Practitioner-Leadership Disconnect, the report showed that 90 percent of companies have experienced some security issue in IaaS, misconfiguration or otherwise. Yet twice as many practitioners think they’ve never experienced an issue compared to their C-Level leadership. Only 26 percent are equipped to audit for misconfigurations in IaaS, which likely accounts for the lack of visibility.

Rubrik and NetApp Bring Policy-Based Data Management to Cloud-Scale Architectures Rubrik brings new joint solution in collaboration with NetApp. The solution, Rubrik Cloud Data Management for NetApp StorageGRID, combines Rubrik’s platform with enterprisegrade object storage to automate data lifecycle management through Rubrik’s simple control plane, while using StorageGRID as a cloud-scale object-based archive target.

This enables enterprises to quickly find and restore virtual machines, databases, files, and 10 ENTERPRISE IT WORLD OCTOBER 2019

more, regardless of location – in Rubrik, in StorageGRID, and across the public cloud.

With Rubrik Cloud Data Management for NetApp StorageGRID, IT teams can power new business applications while quickly and easily optimizing cost and performance at scale. Rubrik Cloud Data Management for NetApp StorageGRID delivers policy-based automation to simplify all aspects of data management and enable global file-level search, providing customers with instant access to massive amounts of unstructured data. Key features of the joint solution include Policy-Based Simplicity, CostEffective Scale and Cloud Mobility.

DIGEST FINESSE AND UIPATH TO ENABLE DIGITAL TRANSFORMATION AT MEDCARE HOSPITALS Finesse has entered into a strategic partnership with Medcare, a premium healthcare network ventured by Aster DM Healthcare. Finesse in association with its partner – UiPath, has proposed a customized solution for better customer experience and value generation at Medcare Hospitals & Medical Centres.

The partnership between Finesse and UiPath will offer a seamless implementation experience. Finesse endeavors to build a robust digital platform for Medcare’s business processes. It has proposed an automation platform to make the insurance eligibility process quick and accurate for both Medcare and its existing patients.

HAPPIEST MINDS RECOGNIZED AS AMONG TOP 25 INDIA’S BEST WORKPLACES FOR WOMEN Happiest Minds has been recognized among top 25 India’s Best Workplaces for Women by Great Place to Work Institute.

‘India’s Best Workplaces for Women’ is a celebration of the best work cultures in the country, especially the ones that have made work environments feel welcome and safe for their women employees.

“I am delighted that we are recognized by Great Place to Work and this is a testament of our commitment to gender fairness and women development at our workplace,” said Ashok Soota, Executive Chairman, Happiest Minds Technologies.

SAP AND UNICEF PARTNER TO POWER THE FUTURE WORKFORCE SAP SE and UNICEF have announced a new global partnership to provide quality education, life skills and job skills training to young people in disadvantaged communities, preparing them for decent work and active citizenship.

Announced at an event taking place at the 74th session of the United Nations General Assembly in New York, the three-year partnership will bring together businesses, governments and nongovernmental organizations to build sustainable education models. The partnership will focus on workforce inclusion initiatives to help young people thrive and provide organizations with a prepared workforce.

The partnership will look to develop a standardized national curriculum, workforce readiness programs and in-depth research to better inform and connect the private sector with future talent.

NEWS BRIEF // IT WORLD

MANAGEMENT

MANTRA

“The way management treats associates is exactly how the associates will treat the customers.”

New Technologies Keep the Company Strong and Employees Efficient: Citrix

Sam Walton, Founder of Walmart

Matrix Awarded as the Best Intelligent Security Solutions Provider

Matrix has bagged the Electronics Maker Award for Best Intelligent Security Solutions Provider for the fifth consecutive time. This award recognizes the contribution and performance of companies operating in the security field.

“Matrix is focused on designing and manufacturing world-class cutting-edge Security and Telecom solutions for modern organizations. Matrix exports these products to more than 50 countries, most of which are first-world technologically advanced nations. With 250+ R&D

engineers and world-class infrastructure and equipment, Matrix is committed to indigenous R&D. This award is a validation of Matrix’s innovation and design capabilities. I thank all our customers and channel partners for their trust in Matrix and congratulate the entire Matrix team for this outstanding achievement. Such recognitions encourage us to work harder towards building innovative technologies and products,” said Ganesh Jivani, Managing Director, Matrix.

Citrix commissioned a study of 1,000 knowledge workers in India, who were studied on workplace issues like how they access a digital work environment, send work documents for use outside of the office, communicate with colleagues, and save company data.

The study shows that 39% of respondents believe their company lacks a true technology strategy to support the growth. Further, 26% of workers expressed disappointment that their company culture values technology over skills and experience.

Indian employees, however, remain open to innovations in their digital work habits. With refernce to embracing new technologies, 70% think that it is essential to keep a company strong and employees efficient while 17% think that it is most often synonymous with productivity gains but should not be an end to itself.

On the launch of a new application to replace the one, they are familiar with, 54% of them would feel excited, 22% of them would feel happy and 21% would feel curious.

Arcserve and Sophos partner To Offer Cybersecurity Arcserve has entered into a global alliance with Sophos to provide organizations with dedicated protection for backed up data against cyberthreats.

Through this collaboration, organizations can now employ the only market solution that integrates anti-ransomware and other threat prevention technologies, such as deep learning AI for both known and unknown malware, and disaster recovery and high availability capabilities for prevention against data loss. Together, the new solution delivers a multi-layered approach to prevent, protect, and immunize backup data from cyber-attacks.

The joint solution will be delivered via Arcserve’s

Appliance Series, the only turnkey self-contained appliances for disaster recovery and application availability. Powered by Arcserve Unified Data Protection (UDP), the Arcserve Appliance Series combines flash-accelerated deduplicated storage, robust server processing, and high-speed networking with highly redundant hardware and cloud services.

Arcserve will integrate Sophos Intercept X Advanced for Server, endpoint protection with AI, to deliver a comprehensive protect-in-depth approach to accelerate data, system and application resiliency..

OCTOBER 2019 ENTERPRISE IT WORLD

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INTERVIEW // RARITAN

BY SANJAY@ACCENTINFOMEDIA.COM

A N J A N I

K O M M I S E T T I

COUNTRY MANAGER, INDIA & SAARC, RARITAN & SERVERTECH

The dynamics of the changing marketplace, where IT is not just a business enabler but a key player that provides a huge competitive edge, is prompting companies to be more agile in dealing with the growth of their IT infrastructure.

12 ENTERPRISE IT WORLD OCTOBER 2019

RARITAN // INTERVIEW

RARITAN LEVERAGING THE TRENDS IN THE DATA CENTRE MARKET

Anjani Kommisetti, Country Manager, India & SAARC, Raritan & Servertech talks about the evolving trends in the Data Centre market and how they are impacting their business.

What are the key trends around Data Centre and distributed environments in India?

The Indian data centre industry is passing through an interesting phase. Increase in Smart users and digitisation is increasing the use of smart applications which is in turn leading to trends like Big Data, Data analytics, Data mining etc. Hence, demand for high power Data centres in trend and the challenge is to accommodate more data in less space which means more computing per rack hence, more power per rack.

All the challenges need to be addressed while achieving the cost reduction by optimising the rack.

The dynamics of the changing marketplace, where IT is not just a business enabler but a key player that provides a huge competitive edge, is prompting companies to be more agile in dealing with the growth of their IT infrastructure. CIOs must not only think of technology, but also in terms of consumer behaviour and consumer access points to see how one can adapt and modify their infrastructure to deal with the changing marketplace. Today, CIOs are forced to optimize their data centre infrastructure to the hilt in every aspect be it power, storage, real estate, etc. There are various tools that are available to help optimize the data centre in every aspect.

What are your growth and expansion plans to harness these trends?

Vertical Expansion was the phrase coined by Raritan which allows data centre managers to pack more computing power in one rack. It also achieves high compute density by bringing 3-phase power to the rack; these are deployed at the rack level which then provide single phase power to all the IT equipment. This packs in

more power to the rack and frees up excess space which can be used for expansion at a later date, as and when required. So, vertical expansion will increase computer density and help in saving cost.

In India, customers are now beginning to realise the benefits of vertical expansion and it has been a learning curve for them. Industry verticals, such as, IT, BFSI, healthcare, telecom, e-commerce companies, besides government departments are experiencing exponential expansion of data centre requirements and stand to gain the most from vertical expansion.

Can you brief us about your portfolio of products and services that you offer?

Raritan, a brand of Legrand, has been in the Indian market for close to three decades. Our first focus was on making it possible to manage, fix and troubleshoot servers and network devices from remote locations, and then we moved on to creating power distribution units for more efficient functioning of data centres. Now, Raritan has made these PDU’s ‘intelligent’ through connectivity and Artificial Intelligence to an extent that they can help identify any changes in power trends, environmental changes, remote management capability, Security to racks through Smart locks, Asset management. Being part of Legrand today our services include racks, data cabling, Busbar, UPS setup, power distribution of the data centre, remote management tools, etc.

Raritan’s data centre power products include rack power distribution units (rack PDUs), inline meters, transfer switches, and branch circuit monitoring systems. Leveraging advanced embedded Xerus Technology Platform, all Raritan power distribution products improve uptime and availability by making power management devices easier to deploy, control,

and manage remotely across multiple locations.

Natively compatible with DCIM software, Raritan power distribution products allow you to easily scale new environmental monitoring and access control devices as well as gather actionable insights for quicker, smarter decision making.

How is the burgeoning BFSI space adding to the growth of data centres?

In the BFSI sector, there is a decent amount of consolidation – both in private and public banks.

There are numerous legacy systems and it will continue to go for a long time. Our solutions help them to work with legacy systems and help them integrate with new-age systems. The size of the data centre is decreasing, but the volume of data is increasing – either you take container based, rackspace or micro data centre.

How is the growth of cloud business impacting Raritan?

Cloud is increasingly being used by business organisations across industry verticals. Most of the companies with in-house data centres are shifting a part of their data centre into public data centre space and cloud is one of them. This has driven us to market our solutions to public players along with private customers, thus making cloud also our customer. As a cloud service provider, one needs to optimize the operational expenses to ensure services are more competitive in the market with earning more revenues from the existing services. This is where Raritan specialises in and delivers solutions that bring about utmost customer satisfaction.

What can organizations do to increase the efficiency of their data centre?

Raritan fundamentally provides tools for optimising efficiency in data centres. Our solutions are designed to help CIOs and data centre managers meet the growing needs of data expansion and cost optimisation. The reality is that every data centre has excess capacity in terms of space, power, cooling etc. The challenge is to accurately identify where and how much? Our solutions help identify these.

So, when the need comes for expansion, the DC manager can easily utilise existing infrastructure thereby reducing the capex and opex for the expansion project. The energy management solutions place an emphasis on reliable power distribution, power metering, and remote management. They help enterprises to manage existing power capacity better and save energy besides supporting in environmental monitoring.

OCTOBER 2019 ENTERPRISE IT WORLD

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COVER STORY // SDN

14 ENTERPRISE IT WORLD OCTOBER 2019

SDN // COVER STORY

THE ROLE OF SDN IN NETWORK TRANSFORMATION Complementing the revolutionary changes in the Storage and Computing structures, Networking is undergoing its own transformation in its shift from the traditional network architecture to a Software Defined Network. SDN, with its advantages over the traditional network, is in tune with the Digital Transformative tendencies of the enterprises.

BY POOJA JAIN POOJA@ACCENTINFOMEDIA.COM

M

odern Technology is a step towards Virtualization.

Through the last couple of decades, there has been a systematic movement away from the Hardware, towards a Software-centric approach to technology. This is majorly a result of the Internet and the prism of capabilities it has added to the traditional enterprise. Enterprises are drawn by the flexible, agile and scalable tendencies of the software based solutions and are therefore, eager to adapt and adopt.

The Softwarization of technology has permeated the industry at all levels.

The Storage Infrastructure, for instance, witnessed the transformation of the Data Centre into the Cloud, Hybrid or the Multi Cloud setting. Technologies like Edge Computing and Internet of Things, on the other hand, are blurring the lines between Hardware and Software.

Similarly, the Networking Architecture has not remained unaffected by this wave of Digital Transformation. The traditional network architecture was a complex structure of physical switches and routers that required to be manually configured. The traditional networking infrastructure had a complex, static architecture with multiple protocols that dealt with different segments of the network. This complicated the process of scaling up or down, and moving the network. An inconsistency in the systems located at multiple locations with no centralized control, was another limitation of the traditional networking infrastructure. All this and more contributed to the traditional networking architecture falling short of the changing requirements of the evolving modern enterprises.

THE EMERGENCE OF SDN The Cloud Revolution has pervaded all segments of the industries. Cloud has

re-defined Computing, Storage and Infrastructure. To integrate Networking Architecture with the Digital Transformation of the enterprise, the traditional network that was designed in and for a pre-digitization, pre-cloud era had to be re-constituted as well. To give an example, in order to leverage Automation in Networking, the traditional network infrastructure had to be substituted by a software based system.

It is under these circumstances that Software Defined Networking (SDN) came into the picture and initiated the Network Transformation.

SDN effectively separated the forwarding plane from the controlling plane in network architecture, thereby providing a software based approach to managing the data flow within the network. This approach substituted the traditional network by centralizing the control of the network. This offered flexibility and a high degree of scalability, where previously was a need for separate configuration for each device on the network. Functional separation, Automation through programmability and Network Virtualization are some of the focus areas of SDN. The Data Centres were the first to adopt the SDN capabilities as a solution to their networking requirements. VMWare, Cisco, Juniper Networks, for instance, were at the forefront of SDN adoption. Apart from the Cloud providers, Telecom providers also heralded the Transformation.

ADVANTAGES OF SDN ADOPTION IDC enumerates top 6 motivations for SDN Adoption. These are Policybased control and WAN optimization, Network agility and flexibility, Optimized cost, Consistent security, Enhanced operational efficiency and Faster deployment.

OCTOBER 2019 ENTERPRISE IT WORLD

15

COVER STORY // SDN

RAJA GOPALAN RAJAPPA DEPUTY CTO & HEAD OF NETWORK TRANSFORMATION TECHNOLOGIES AT TATA ELXSI

“Some of the latest technology trends propelling the adoption of SDN

and SDN-WAN are 5G, IoT, Cloud Native Applications, Edge Computing and Big Data Analytics. SDN and SD-WAN are more seen as enabler for rapid Service delivery mechanism and the tenets of cloud technologies like virtualization, distributed computing, micro services & containerization and their orchestration are fuelling its pace of adoption.”

VIJAY JAYARAMAN DIRECTOR - SYSTEM ENGINEERING, INDIA & SAARC, CITRIX

“The evolution of cloud has especially had a profound impact on the adoption of software defined networks and the rapid adoption of cloud computing has created a need to move beyond legacy technology and MPLS.”

Key Factors Driving Network Requirements

57%

Security

45%

Cost

41%

Flexibility/Agility

35%

Traffic Volume Bandwidth

33%

Connecting to cloud Providers

32%

Connecting New Sites

30%

Coping With an Increading Number of Mobile Users

30%

Source: IDC European Enterprise Communications Survey, 2018 (UK Organisations, n = 152)

16 ENTERPRISE IT WORLD OCTOBER 2019

SDN centralizes the control of the network to a single system. This streamlines the flow within the network. The SDN Controller then becomes a central point from where Security, Policies, Maintenance, Management, and all other crucial aspects can be controlled and consistently distributed throughout the enterprise network.

Centralized control eliminates all other points of access, thereby securing the network which previously had multiple entry points which increased the chances of a security breach. Centralized security is perhaps, the key advantage that draws the enterprise towards the SDN technology.

Adoption of SDN technology reduces operating costs and capital expenditures. It authorizes the network operator to shape and control the data traffic, which enhances the quality of the services offered. The ability to selectively direct the data flow opens the possibilities for automating the processes. SDN creates a framework that structurally supports data-intensive applications like Big Data and Automation.

TRANSFORMED NETWORKING INFRASTRUCTURE “SDN is fast becoming an integral part of the enterprise network strategy with almost 65% of organizations having already deployed or are planning to deploy a SDN in their campus, branch offices and Data Centers in the next 18

SDN // COVER STORY

AJAY YADAV HEAD IT (NORTH), RAIL INFRASTRUCTURE LIMITED

“The intelligence of SD-WAN enables the networking of identify mission

critical data flows to ensure they take the most efficient path at any given time resulting in increased performance.”

ARUN SUBASH MANICKAM DIRECTOR, R&D, VELOCLOUD

“There are three key reasons that have lead to the significant growth in the market for SDN and SD-WAN. Firstly, the immense

complexity that existed in data centres and enterprise branches with dependence on hardware for different functions that was expensive and hard to deploy, manage and support. Secondly, the inability of traditional network architecture to support migration to the cloud. And thirdly, the need for improving application performance, especially real time applications as they increasingly became business critical. All these can be overcome with software defined technologies at a much lower total cost of operations.” months,” states IDC. SDN comes as a best possible solution in accordance with the current technology, as the service providers strive to maintain such levels of network capabilities that allows them to smoothly accommodate the burgeoning number of users on the network. Another factor that comes into play is the increasing mobility among the enterprises that requires easy accessibility for streamlined operations. The Capex and Opex cost reducing capabilities of SDN solutions is another key force behind the high demand of SDN in the market.

In the context of IoT, for instance, as the Internet of Things is materializing into an enterprise reality, there is an immense pressure on the network administrators to accommodate the increased number of devices/users on the network, without compromising the quality of the bandwidth. IoT, then makes it essential for any organization to have a software defined networking system, before it ventures on to adopting IoT.

As far as Cloud Computing is concerned, the last decade has witnessed a foundational shift in Computing. Servers have been steadily replaced by virtualized Cloud Data Centers which offered a greater degree of flexibility and scalability at considerably lower costs and maintenance.

As the organizations took to operating on Cloud and Multi-cloud environments, they required a stable, reliable and secure network system to support the movement of their mission critical workloads to the cloud. This is where SDN and SD-WAN offer the solutions that the traditional networking architecture could not.

“In the first phase, the key value proposition of SD-WAN was to provide a way to better performance of cloud applications independent of underlying transport, and automate the deployment and management of WAN in distributed enterprises from a central location. However, the scope of SD-WAN has increased significantly with the advent of Edge Computing, IoT and Cloud Computing. As the number of devices in

the network increase exponentially, especially with IoT devices, there is a need for computing to shift back to the network edge because many of these devices are in remote locations, so that decisions can be made at the edge rapidly and in a reliable manner. In this landscape, the benefits of SD-WAN, namely automation, assured performance and reliable connectivity can play a key role in supporting the growth of such networks,” said Arun Subash Manickam, Director, R&D, Velocloud.

Along with the increasing rate of adoption of SDN, IDC predicts that SD-WAN adoption will hit the $8 billion mark by 2021. In line with SDN, SD-WAN accrues advantages like improved network resiliency, enhanced application performance and huge cost savings to name a few.

Enumerating the advantages of adopting SD-WAN, Vijay Jayaraman, Director - System Engineering, India & SAARC, Citrix, said, “Connecting to any of the clouds has become easier and secure using SD-WAN links, and flexibility, automated cloud connectivity, inter-networking and security are some of the benefits that SD-WAN offers.”

FINALLY… As the next-gen technologies are hitting the market, each segment of the industry is evolving with it. Networking, being one of the key domains is venturing forth into Digital Transformation riding on the SDN and SD-WAN as the new age network infrastructures. The foundational change in the networking architecture opens up the space for the adoption of other technologies like Big Data, IoT and Automation, thereby putting it up on an equal footing with other segments like Storage and Computing. And so, the enterprise evolves as a whole.

OCTOBER 2019 ENTERPRISE IT WORLD

17

GUEST ARTICLE // SOURABH TIWARI

SOURABH TIWARI

CIO, Meril Group of Companies.

“Healthcare industry has been faced with a flood of challenges over the past several

BY SANJAY@ACCENTINFOMEDIA.COM

years. These challenges run the gambit of cost reduction, regulatory and legislative mandates, security attacks, and process changes resulting from new technology.”

BIGGEST IT CHALLENGES, THREATS, & SOLUTIONS FOR HEALTHCARE INDUSTRY Sourabh Tiwari writes about how IT is impacting the healthcare sector. From IT related challenges and threats to the solutions available, Tiwari examines the Healthcare IT scenario in its entirety.

Healthcare industry has been faced with a flood of challenges over the past several years. These

18 ENTERPRISE IT WORLD OCTOBER 2019

challenges run the gambit of cost reduction, regulatory and legislative mandates, security

attacks, and process changes resulting from new technology.

SOURABH TIWARI // GUEST ARTICLE

IT Challenges in Healthcare: • Use of technology to improve overall network performance • Transformation of the business to align with the Consumerization of Medicine • More & More Data Sources are Emerging & managing strategies • Leveraging of technology to ensure a competitive advantage • Federal Privacy requirements change • Eliminating network blind spots resulting from mergers and acquisitions • More mobility, more problems • IT cost going up • Minimizing security breaches, reduce cyber theft, and increase patient privacy.

IT Threats in Healthcare: Consumerization and the need to be competitive are key drivers for the healthcare industry.

Cloud networks, IoT, BYOD, telemedicine, and other new technologies are driving change in the healthcare system.

Consumer Mobility A big area of interest for healthcare institutions is the consumerization trend in which information is being collected and made available to mobile and web-based devices. For instance, hospitals are now embracing bring your own device (BYOD) for healthcare professionals and support the use of patient accessible Wi-Fi. Instant communication is necessary to ensure quality care for patients, which makes network accessibility incredibly important. The downside is that all of these devices contain operating systems that are vulnerable to hacking and infection, leaving the hospital’s network largely exposed.

Consumer Error User errors pose other security threats for healthcare systems. When a patient accesses medical records through a portal, their private information is in their hands. Once they store files in unprotected folders on their computer or email results to family, they create an easy way in for hackers and infections.

Network Blind Spots Company mergers and acquisitions (M&A’s) between hospitals and clinics is also creating network integration issues. Blind spots are areas where IT does not have complete visibility into what is happening on the network or how applica-

tions are behaving. Mergers between IT systems for any organization, especially healthcare systems, take time.

Security Emerging new technologies have also created new security risks. Specifically, security breaches resulting in the theft of personally identifiable information (PII) are expanding. In addition, hospitals and clinics are targeted by hacking, ransomware. But the problems for healthcare IT are not just centred on security. The wealth of private and personal information within healthcare systems makes the industry an inherent target for hacking. The files and information they house make them a goldmine for determined hackers.

Weak security systems can leave an entire hospital system very vulnerable.

IT Solutions in Healthcare: So, how does IT overcome these challenges?

How well individual IT organizations can leverage these technology changes will ultimately determine their success.

Patient’s in-hand control Technology give patient’s better access to knowledge and advice, but it also puts more power in their own hands. There is a growing trend of different IT applications that pull patients further into the medical process. Through computer technology, they can be provided resources to learn more about their condition, opportunities to take more involvement in the treatment decisions, and tools for optimizing their health.

Productive Team Technology is often looked to for the possibility to create a more efficient, productive workforce, and in this area, healthcare IT doesn’t disappoint. For example, mobile devices are becoming powerful tools in the hands of hospital staff & doctors these days. They are perfect for constantly communicating with each other on the run around the premises, and there are some great healthcare applications that can be used to easily fill out forms, double-check information, or carry out other admin tasks. Also tap into online resources, like videos and professional articles, to learn more about their field, make medical decisions, or educate clients and patients.

Increased Accessibility One of the biggest trends in healthcare IT right

now is telemedicine. Computers and the internet make it easier than ever for care providers to stay in touch with patients who are at home. This not only limits unnecessary office traffic, minimizing bottlenecks, but it also provides more comfort and convenience for patients.

Network Visibility Visibility architecture is the first place to startsee what monitoring data is needed, where to collect the data from, and how to pass that data to monitoring and security tools. Visibility architectures typically result in the addition of taps and network packet brokers to capture and filter the monitoring data. Once you do this, you have the data needed to reduce/eliminate many security and performance related issues.This includes visibility into potential network and application problems as a result ability to improve the performance of healthcare networks.

Network Assessments This includes network security testing, Wi-Fi network testing, and both wireless and wired performance testing. Testing your solutions will help you overcome your challenges. Best practice is to deploy the right technology to replace outdated, manual processes. The best prescription is to deploy test solutions that run automated test cases for either on-demand or scheduled use cases.

Minimal Errors The right tech planning can greatly reduce instances of medical error, keeping patients safe and protecting your organization from lawsuits.Electronic medical records, for instance, consolidate all a patient’s medical information in one place, whereas in the past they may have had different files with a range of different providers throughout the city or even country.

Other technologies that can reduce error include computerized discharge prescriptions, “smart” intravenous devices, automated pharmacies, and bar coding.

Improved Security A lack of planning means that far too much is left up to chance, and one of the areas that take the biggest hit when that happens is data security.

Nowhere is data security more important than in the healthcare industry; in fact, the government requires a certain level of responsibility on the part of providers, and if expectations are not met, your practice can be held financially responsible and subjected to heavy fines.

OCTOBER 2019 ENTERPRISE IT WORLD

19

GUEST ARTICLE // RAVI MUNDADA

THE CASE OF JUDICIARY’S FALSE POSITIVE? CYBERSECURITY TECHNIQUES & PRINCIPLES CAN HELP!

BY SANJAY@ACCENTINFOMEDIA.COM

Co-relating cybersecurity and judiciary with respect to ‘False-Positives’ and ‘False-Negatives’, Ravikishor Mundada explores the techniques and principles that can help decision-making in this scenario.

In India, we don’t have a dearth of scale and numbers to demonstrate the use-case of latest technologies, neither there is a scarcity for use cases itself to try out little new technologies in AI, IoT and Cybersecurity and the combinations thereof that can have tremendous positive effects.

One such thought – Why Can’t Our Judiciary Use the ‘Techniques of False Positive’ to build the speed at scale for disposal of remaining ‘False Negative’ cases that have been aging over generations? I have personally experienced how the existing system is taking over 14 years to decide on a simple case that was ‘False-Positive’. Many of you may have witnessed it in some or other context. I think, it has become a social pain and national concern that requires some healing from the Cyber-Technologies and emerging domain of CyberSecurity.

To make my point bit easier to understand Firstly, we have the BIG acknowledged Problem of the Piled up cases at National Level Courts and State Level Courts, Quasi-Judicial Authorities and Crime Convictions / Investigation Authorities, with unreasonable aging. For example, 14 years to decide on a simple matter of lost document by the bank!

Secondly, we have the real problem of some anti-social elements that are making serious trouble in the systems for the remaining majority of peace-loving citizens. Through false-legalclaims, forged-cases, and now leveraging the technology & social media to bring a compounding effect to the trouble-making. These criminal mindsets need to be dealt with for wrong-doing

20 ENTERPRISE IT WORLD OCTOBER 2019

and be convicted under the law-of-land.

These false cases comprise the major chunk of the piled-up cases - the main issue of this discussion - where it becomes difficult for the authorities to decide who is right and what is correct, in the midst of claims and counterclaims and allegations and counter-allegations – which goes on for years. The typical court drama for even a simple straight forward case of the lost document (False-Positive) that is irrecoverable, unfolds over 14 years to decide. So, one can imagine the different shades and multitude of issues and drama-thereof being played every day – indecisively for all such ‘False-Positive’ cases being dragged for years.

If you are wondering what is False-Positive and False-Negative, then consider this...

When in a situation, you raise an alarm or warn about a perceived threat. A threat has a potential to harm – either yourself, business, resources or infrastructure. You are in a situation and being part of the system, the system shall respond based on the threat levels designed related to the alarm and a couple of other co-relations for the given situation. This response can land into an emergency response situation – sort of Red Alert or the response can be analyzed to be a falsealarm, trigged by innocuous or deliberate action.

So, a ‘false positive’ is where you receive a positive result of the alarm-warning (or test-outcome) which can actually land into a situation that needs to be dealt with like fire-fighting.

Whereas a ‘false negative’ is a false alarm that needs to be controlled as quickly as possible, else

it can create a systematic burden on the resources.

Resources thus wasted on dealing with falsealarms (false-negative) could have been avoided at an early stage – through the right level of screening and carefully analyzing the issues at the source itself, albeit with required diligence and care.

In the Cyber-World and CyberSecurity parlance, these two terms - ‘False-Positive’ and ‘False-Negative’ are the primary mechanism to wade through the millions of events happening every day in the Large IT Systems and to bring up only the relevant events which truly demands the high-end resource for further processing.

Now, in the context of the judiciary system, if these principles of CyberSecurity domain are applied, it would tremendously help on many counts. The system can thereby reduce the burden on the judiciary to much-much-less. I personally think it will bring down the open-case numbers to less-than half over next couple of years. By applying these techniques of CyberSecurity Domain and Implementing the underlying technologies of AI/ML, ARP, Microservice, and others, now it is possible to harness its power for real cause. However, it requires careful consideration of the Digital Transformation in the judiciary system. To enable such implementations which are directly contributing to their business goals with expected and measurable outcomes for resolving the cases. Cybersecurity Techniques and technology principles can help the case of the judiciary to address the case of False-Positive.

RAVI MUNDADA // GUEST ARTICLE

RAVIKISHOR MUNDADA

Chief Consultant, Cyber Security Center of Excellence by Govt of KA at IISc

“In the Cyber-World and CyberSecurity parlance, these two terms -

‘False-Positive’ and ‘False-Negative’ are the primary mechanism to wade through the millions of events happening every day in the Large IT Systems and to bring up only the relevant events which truly demands the high-end resource for further processing.”

OCTOBER 2019 ENTERPRISE IT WORLD

21

INTERVIEW // MARKETING AUTOMATION

“HUMAN MARKETERS WILL BE REPLACED

BY AUTOMATED PROCESSES” In fact, by 2030 it is my belief that 95% of all marketing activities will

be performed by ‘Marketing Robots.’ Majority of human processes shall be eliminated, human marketers will be replaced by automated processes through RPA combined with AI, ML and DL. BS Rao,

BY SANJAY@ACCENTINFOMEDIA.COM

VP – Marketing, CtrlS Datacenters

Enterprises today are facing a lot of crisis while coming to the marketing and communications because there is a strong upswing in the consumption of digital content? What are your views on this?

With the advent of Internet, web and new digital technologies the approach to marketing has transformed. Internet offers the digital consumer a wide range of choices, convenience to select and buy at a price that’s comfortable to them. This apart, with the growth of smartphones, tablets combined with seamless availability of wireless and broadband (wired) networks have given them choice to buy products and services from their mobile devices. For enterprises (both B2B, B2C) the new technology platforms allow them access to consumers cutting across geographical barriers.

Consumption patterns are changing from Gen ‘X’ to Gen ‘Z.’ Marketeers need to take cognizance of this behavioral seismic shift as Gen ‘Y’ and Gen ‘Z’ are major consumers of digital content.

It is imperative to shift the right gears to align with the changing ‘digital consumer tastes, needs and mind-set and ‘Re-invent’ themselves to appeal and attract the ‘digital customer’ through intelligent personalization and enhanced buying experience. All touchpoints should be mapped to attract, generate the interest and ensure the purchase decision is made in the marketeers favor.

Can you enumerate the challenges faced by the marketeers?

In the digital age, reaching, attracting, engaging a prospective digital consumer and converting them to a paying customer is an ongoing challenge as the internet offers a multitude of choices to consumers. Further, acquiring new customers, budget wastage, attributing sales revenues to 22 ENTERPRISE IT WORLD OCTOBER 2019

marketing, target market segmentation, delivering improved customer experience, integrating data across platforms, ensuring data integrity, disparate data, difficulty in leveraging data from various sources, achieving alignment with the targeted segments, increasing marketing ROI, quantifying marketing contribution, reducing cost of customer acquisition and enhancing marketing efficiency are the key challenges faced marketeers today.

How can Marketing Automation along with AI-ML help scale up the marketing activities?

Marketing Automation will help simplify processes, enhance marketing efficiencies, uncover high quality qualified revenue opportunities, execute laser-sharp and precise marketing campaigns, automate content creation based on intelligence and improving dark social sharing.

Varied ways to by which both AI and ML can be leveraged in marketing include ML based PPC campaigns, ML driven content campaigns, predictive (marketing) data modeling, AI driven personalized campaigns based on customer interests and preferences etcetera. Netflix is reported to have prevented $1 billion revenue loss through ML driven personalized recommendations. Amazon too managed to size its shipping time to 15 minutes due to ML. Automation combined with ML and AI can robotize marketing activities and use compute power and crunch data round the clock. RPA is playing a key role in optimizing positioning of marketing messages with the targeted segments (consumers) with 90% success, and driving revenue driven conversations with 85% success.

In fact, by 2030 it is my belief that 95% of all marketing activities will be performed by

‘Marketing Robots.’ Majority of human processes shall be eliminated, human marketers will be replaced by automated processes through RPA combined with AI, ML and DL. The ‘Marketing Robots’ will be self-learning, intelligent and make the most prudent marketing decisions on how to attract customers, how to maximize the marketing spends to achieve the business goals.

What is the role of technology in alleviating challenges?

Technology is helping achieve personalization, improved customer experience, price/product optimization, marketing resource(s) optimization, predictive analytics, eliminate marketing anomalies and gain the much desired competitive advantage. It can help understand attitudinal shifts, buy patterns, enhance customer loyalty/ CLV, perform sentiment analysis, media performance monitoring, competitive analysis, enhance brand value, connect consumers and products/ services most optimally.

What are your views on finding the right challenges?

In medical science, early diagnosis of a disease is key to the patient’s survival. Similarly, early ‘Marketing diagnosis’ helps uncover the ‘right marketing challenges’ such as a website not converting as many visitors into paying customers, poor customer experience, inability to obtain qualified leads, marketing non alignment, consumers not responding to marketing offers etc. Hence, ‘Marketing Diagnosis’ uncovering the ‘right marketing challenges’ act as a guide to aid marketeers to overcome these very challenges by deploying the right technology and/or right strategy at the right time for the right business outcome.

CMO LEADERSHIP AWARDS

3RD ENTERPRISE IT WORLD CMO LEADERSHIP SUMMIT & AWARDS, GOA BECAME A MELTING POT FOR MARKETING INNOVATION Le Meridian, Goa, witnessed a historic event where marketing innovators from the domain of ICT converged to deliberate on the future of Marketing in the era of Digital disruption. Nearly hundred such minds discussed on different contours of technology usage in Marketing and Communication with a special focus on Social Media Strategy, Marketing Automation, Artificial Intelligence and Business Analytics.

BY POOJA JAIN POOJA@ACCENTINFOMEDIA.COM

E

nterprise IT World in its 3rd Annual Marketing & Innovation Summit, aka CMO Leadership Summit and Awards 2019 brought together hundreds of the best innovative minds. Took place in the boutique retreat called Le Meridian, in North Goa, around the coastline of the beautiful Calangute beach, the summit was a confluence of the marketing genius from the leading Information and Communication Technology companies in the Indian market.

The pioneering marketing minds from all across the country flew to Goa to be a part of the day that had all the pleasantries of the Goan weather.

The sea singing in the background created the perfect setting for a day of intellectually charged discussions on the latest marketing practices in relation to the upcoming technologies in the market and the role they play in revolutionizing the Marketing Landscape in India.

Technologies like Artificial Intelligence, Business Analytics and Marketing Automation were the buzz words for the day. All discussions centred on these new age technologies and how they are disrupting the current marketing landscape.

The event kick-started with a welcome address by Sanjay Mohapatra, Chief Editor, Enterprise IT World. As he welcomed his the guests to Goa, he briefed the audience about the agenda for the day. His presentation on the upcoming mega-event, the CIO500, the largest CIO gathering yet to be attempted in the Asia Pacific region, to be hosted by Enterprise IT World later this year, excited the audience as they looked forward to yet another

SANJAY MOHAPATRA Chief Editor, Enterprise IT World.

“In the backdrop of massive digitization across industries, Marketing is becoming the principal instrument behind taking

products to the customers. And so it needs a lot of change. CMO Leadership Summit and Awards 2019 is a catalyst in manifesting these changes including Digital Transformation and Application of AI, ML and RPA. This event is a congregation of the best of the Marketing Minds across the Indian IT industry. I wish all the success to the winners of the CMO Leadership Summit and Awards 2019.”

OCTOBER 2019 ENTERPRISE IT WORLD 23

CMO LEADERSHIP AWARDS

SUBBARAO HEGDE

NEHA N VERMA

CTO and CMO, Deshpande Foundation.

Regional Marketing - India, Sri Lanka And UAE, The Executive Centre

“CMOs need technological help (CIO) to develop datadriven insights about full customer lifecycle,

so that they can predict that customer tastes have increased expectations and work out an integrated strategy to deliver maximum value to customers. In fact, where the converging roles of CMO and CIO work well together (two sides of the same coin perspective), the organization is 85 % more likely to outperform in terms of revenues and profitability.”

opportunity to network with their peers and expand their horizon.

“In the backdrop of massive digitization across industries, Marketing is becoming the principal instrument behind taking products to the customers. And so it needs a lot of change.

CMO Leadership Summit and Awards 2019 is a catalyst in manifesting these changes including Digital Transformation and Application of AI, ML and RPA. This event is a congregation of the best of the Marketing Minds across the Indian IT industry. I wish all the success to the winners of the CMO Leadership Summit and Awards 2019,” said Sanjay Mohapatra.

As Mohapatra handed over the dais to a senior marketing leader, the audience was treated to an enlightening session by Subbarao Hegde, the CTO and CMO of Deshpande Foundation. With almost 30 years of experience in the industry,

24 ENTERPRISE IT WORLD OCTOBER 2019

“CMO leadership event is a forum for fellow marketing professionals to deep dive into common interests, industry trends and new challenges.”

Hegde has previously held the position of CIO at Amul for a decade and a half. With a presentation titled, the Role Transformation of CMO – CIO, Subbarao Hegde shared the experience and insights that he has gained during his time in the industry. His session highlighted the bridging divide between the previously separate roles of the CIO and the CMO. With evolving technologies, the inter-dependence between the two positions is leading to an evolutionary role transformation.

“CMOs need technological help (CIO) to develop data-driven insights about full customer lifecycle, so that they can predict that customer tastes have increased expectations and work out an integrated strategy to deliver maximum value to customers. In fact, where the converging roles of CMO and CIO work well together (two sides of the same coin perspective), the organization is 85 % more likely to outperform in terms of revenues and profitability,” said Subbarao Hegde, CTO and CMO, Deshpande Foundation.

This was followed by an engaging talk by Pankaj Mittal, Blockchain Evangelist, Aurigraph. io, on Digital Transformation and CMOs. Speaking about the CMO-CIO Collaboration, Pankaj Mittal said, “Shared collaboration leads to evolution, shared skill sets support evolved thought leadership, shared vision enables customer focus, shared responsibility build stronger cross – teams.” He elaborated on the key IT tools for the CMOs that will lead the digital disruption of Marketing. These were Marketing Automation, Omni Channel Marketing, Analytics & Marketing and Optimization & Conversion.

No event is ever successful without a heated panel discussion. There was the charged rush of the experts agreeing and disagreeing on the stage with their peers, as each one of them articulated their knowledge for the marketing community to benefit from.

Acknowledging the importance of incorporating social media in marketing campaigns in today’s digital era, the day saw a panel discussion on ‘Social Media Strategy’. The panel was moderated by Atin Verma, Chief Marketing Officer, DG7 Solutions Pvt. Ltd. Verma’s partners in crime for the session were Vivian Gomes, the

CMO LEADERSHIP AWARDS

ANITA KUKREJA

ATUL SHARMA

Head – Marketing & Channel Sales, IceWarp India.

Head Marketing, India & SAARC, Commvault

“The event was an extravagant knowledge affair, offering tremendous networking

“The traditional definition of marketing ignores the evolutionary power of today’s consumers. It is the perception, traction and

opportunities. It certainly provided the platform where the latest from the Tech world was talked about paving ways to learn from industry veterans.”

VP & Head of Marketing & Inside Sales from CSS Corp., Vaishali B. Shivshankar, the Head of Marketing & Communication, India & SAARC from Check Point, Rajesh Goenka, the Director – Sales Marketing from Rashi Peripherals and Rimi Das, the Head of Marketing, India & SAARC from FireEye Cybersecurity.

Remarking on the significance of Social Media Strategizing, Atin Verma said, “With the evolution of marketing in the digital era, the right social media strategy is pivotal for achieving your business goals.” The panel witnessed the experts deliberating on ideas like keeping the target segment engaged, matrix/report to be looked at while executing a plan, selecting from an in-house or agency based approach for social media marketing etc. The panellists drew from their experience in the industry and theorized on the nuances of social media strategizing.

To slow down the rush of exploring into the limitless world of social media marketing, the panel discussion was followed by a presentation from Salesforce. Representing Salesforce, the presentation was delivered by Ritesh Chauhan, the Manager - Solutions Engineering of Salesforce

conversation about your brand that determines its value. Welcome to the age of platforms i.e. consumers looking for a consistent, relevant, timely & informative way of going through all the touch points. It does not pose a threat, but rather presents huge opportunities to revitalize marketing and increase its relevance. Let us tap into the ‘wisdom of the crowed’ in this event and take marketing to new heights.”

Marketing Cloud India. Chauhan encapsulated how the industry has transitioned through the centuries. He traced the industrial revolutions from steam centric in 1700s, to Electricity-centred a century later, to Computing-centred in 1900s, and finally the Connectivity centric fourth Industrial Revolution that we are currently witnessing.

The next presentation, in tune with the setting of a marketing conclave in Goa, was titled ‘AI in Marketing: The future of Beer & Beauty’. It was delivered by Sairam Vedam, the Chief Marketing Officer from Kore.ai and Suchita Vishnoi, the Senior Director, Marketing (APAC) from Cognizant Digital Business.

After a productive day of insightful discussions and enlightening presentations, it was finally time for the coveted award ceremony. As the event drew to a close, the marketing geniuses cheered as their peers were called on to the stage

to be honoured for their innovative work in the marketing field. The organizers Sanjay Mohapatra, Chief Editor, Accent Info Media Pvt. Ltd. and Sanjib Mohapatra, Publisher, Accent Info Media, along with some leading CIOs from the industry gave away the CMO Leadership Awards to over 50 the marketing geniuses of our timesIndian ICT Industry.

As the evening drew to a close, the group re-gathered for a gala cocktail dinner that offered an informal setting for the marketing leaders to extend their professional relationship to a personal level.

Goa proved to be the perfect destination for the 3rd Enterprise IT World CMO Leadership & Awards 20019. It offered the ideal mix of formal with informal, that made the day a memorable event for everyone.

OCTOBER 2019 ENTERPRISE IT WORLD 25

CMO LEADERSHIP AWARDS

L to R : Vivian Gomes, VP & Head, Marketing & Inside Sales, CSS Corp, Vaishali B. Shivshankar, Head Marketing & Communication, India & SAARC, Check Point, Atin Verma, Chief Marketing Officer, DG7 Solutions Pvt. Ltd., Rajesh Goenka, Director – Sales Marketing, Rashi Peripherals Pvt Ltd and Rimi Das, Head of Marketing, India & SAARC, FireEye Cybersecurity Pvt. Ltd.

Sairam Vedam, CMO, Kore.ai and Suchita Vishnoi, Senior Director, Marketing (APAC) Cognizant Digital Business

Presentation by Ritesh Chauhan, Manager, Solutions Engineering, Salesforce Marketing Cloud India

26 ENTERPRISE IT WORLD OCTOBER 2019

CMO LEADERSHIP AWARDS

Sanjay Mohapatra, Editor, Enterprise IT World, giving away the CMO Leadership Award 2019 to Ajeesh Venugopalan, Director Marketing and Global Head of Alliances, CSS Corp.

Sanjib Mohapatra, Publisher, Enterprise IT World, giving away the CMO Leadership Award 2019 to Anita Kukreja, Head - Marketing & Channel Sales, IceWarp Technologies PVT. LTD.

Sanjay Mohapatra, Editor, Enterprise IT World, giving away the CMO Leadership Award 2019 to Amit Kumar, Head of Marketing & Communication, Tecnotree Corporation.

Sanjay Mohapatra, Editor, Enterprise IT World, giving away the CMO Leadership Award 2019 to Archana Sinha, Senior Director Corporate Marketing, Salesforce.

Pankaj Mittal, Blockchain Evangelist, Aurigraph. io, giving away the CMO Leadership Award 2019 to Amresh Mishra, Senior Manager Marketing – India & South Asia, Alcatel-Lucent Enterprise.

Sanjay Mohapatra, Editor, Enterprise IT World, giving away the CMO Leadership Award 2019 to Atin Verma, CMO, DG7 Solutions Pvt. Ltd.

OCTOBER 2019 ENTERPRISE IT WORLD 27

CMO LEADERSHIP AWARDS

Farhan Khan, Sr. V.P, Radico Khaitan Ltd, giving away the CMO Leadership Award 2019 to Catalina Man, APAC Marketing Operations Manager and Regional & Channel Marketing Manager, SAARC, Thales.

Mukesh Mehta, CTO, Batlivala & Karani Securities Ltd, giving away the CMO Leadership Award 2019 to Vivian Gomes, VP & Head, Marketing & Inside Sales, CSS Corp.

Pankaj Mittal, Blockchain Evangelist, Aurigraph. io, giving away the CMO Leadership Award 2019 to Chetna Kohli, Head of Brand & Communications, Team One Arteq

Mukesh Mehta, CTO, Batlivala & Karani Securities Ltd, giving away the CMO Leadership Award 2019 to Vishal Joshi, General Manager (Marketing, Branding, Events, Media & PR), ESDS Software Solution Pvt Ltd.

Vipul Anand, VP, Hindware, giving away the CMO Leadership Award 2019 to P Chithra Devi, Manager - Marcom, Socomec UPS India

Sanjay Mohapatra, Editor, Enterprise IT World, giving away the CMO Leadership Award 2019 to Debraj Dam, Marketing Head, Supertron

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CMO LEADERSHIP AWARDS

Farhan Khan, Sr. V.P, Radico Khaitan Ltd, giving away the CMO Leadership Award 2019 to Deepak Mathur, Marketing Manager, INDIA & SAARC.

Farhan Khan, Sr. V.P, Radico Khaitan Ltd, giving away the CMO Leadership Award 2019 to Gaurav Kumar Vats, Assistant Manager, Hitachi.

Sanjib Mohapatra, Publisher, Enterprise IT World, giving away the CMO Leadership Award 2019 to Vaishali Shivshankar, Marketing Manager India, Check Point.

Mukesh Mehta, CTO, Batlivala & Karani Securities Ltd, giving away the CMO Leadership Award 2019 to Suchita Vishnoi, Senior Director, Marketing (APAC), Cognizant.

Farhan Khan, Sr. V.P, Radico Khaitan Ltd, giving away the CMO Leadership Award 2019 to Gauraav Thakar, VP & Head of Marketing, Qualitykiosk Technologies.

Mukesh Mehta, CTO, Batlivala & Karani Securities Ltd, giving away the CMO Leadership Award 2019 to Swagat Singh, Senior Manager Product Marketing, Innovapptive.

OCTOBER 2019 ENTERPRISE IT WORLD 29

CMO LEADERSHIP AWARDS

Vipul Anand, VP, Hindware, giving away the CMO Leadership Award 2019 to Nikhil Sharma, Marketing Lead - INDIA and SAARC, Veeam Software.

Sanjib Mohapatra, Publisher, Enterprise IT World, giving away the CMO Leadership Award 2019 to Srihari Gopinath, Head of Marketing, HPE.

Farhan Khan, Sr. V.P, Radico Khaitan Ltd, giving away the CMO Leadership Award 2019 to Arvind Sunder, CEO, Andante.

Vipul Anand, VP, Hindware, giving away the CMO Leadership Award 2019 to Pinaki Pillai, Head of Marketing, Applexus Technologies.

Sanjib Mohapatra, Publisher, Enterprise IT World, giving away the CMO Leadership Award 2019 to Sarat Patnaik, Head of Marketing, GVK BIO.

Farhan Khan, Sr. V.P, Radico Khaitan Ltd, giving away the CMO Leadership Award 2019 to Jagadish Nagendra, Marketing head- India, Sonicwall.

30 ENTERPRISE IT WORLD OCTOBER 2019

CMO LEADERSHIP AWARDS

Sanjay Mohapatra, Editor, Enterprise IT World, giving away the CMO Leadership Award 2019 to Jatin Desai, Marketing Manager, Matrix Comsec.

Farhan Khan, Sr. V.P, Radico Khaitan Ltd, giving away the CMO Leadership Award 2019 to Maansi Sanghi, CMO, Lavelle Networks.

Pankaj Mittal, Blockchain Evangelist, Aurigraph. io, giving away the CMO Leadership Award 2019 to Kristine Daniels, Senior Manager Marketing – India & South Asia, Seclore

Vipul Anand, VP, Hindware, giving away the CMO Leadership Award 2019 to Neha N Verma, Regional Marketing - India, Sri Lanka and UAE, The Executive Centre.

Farhan Khan, Sr. V.P, Radico Khaitan Ltd, giving away the CMO Leadership Award 2019 to Kunal Aman, Head Marketing, SAS INDIA.

Pankaj Mittal, Blockchain Evangelist, Aurigraph. io, giving away the CMO Leadership Award 2019 to Nidhi Raj, Country Marketing Manager, Tech Data Advanced Solutions (India) Pvt. LTD.

OCTOBER 2019 ENTERPRISE IT WORLD

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CMO LEADERSHIP AWARDS

Mukesh Mehta, CTO, Batlivala & Karani Securities Ltd, giving away the CMO Leadership Award 2019 to Santhosh NS, HEAD - Marketing, Fujitsu.

Vipul Anand, VP, Hindware, giving away the CMO Leadership Award 2019 to Nivedita Mukhija, Head of Marketing - India and SAARC, Nutanix.

Pankaj Mittal, Blockchain Evangelist, Aurigraph. io, giving away the CMO Leadership Award 2019 to Siddharth Singh, AVP & Head of Marketing, Yotta Infrastructure.

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Sanjay Mohapatra, Editor, Enterprise IT World, giving away the CMO Leadership Award 2019 to Atul Sharma, Head Marketing - India & SAARC, Commvault India.

Vipul Anand, VP, Hindware, giving away the CMO Leadership Award 2019 to Pritam Onsker, Head of Maketing India & SAARC, Tata Communications.

Vipul Anand, VP, Hindware, giving away the CMO Leadership Award 2019 to Sairamprabhu Vedam, CMO, KORE.AI.

CMO LEADERSHIP AWARDS

Vipul Anand, VP, Hindware, giving away the CMO Leadership Award 2019 to Rahul Menon, India Marketing Manager, Zendesk.

Sanjib Mohapatra, Publisher, Enterprise IT World, giving away the CMO Leadership Award 2019 to Ram Ramalingam, VP & CMO - Global Marketing & Strategy, R Systems International.

Vipul Anand, VP, Hindware, giving away the CMO Leadership Award 2019 to Rajat Sahu, Vice President - Marketing & Sales, Instasafe Technologies PVT LTD.

Vipul Anand, VP, Hindware, giving away the CMO Leadership Award 2019 to Rimi Das, Head of Marketing, India & SAARC, Fireeye Cybersecurity Pvt. Ltd.

Vipul Anand, VP, Hindware, giving away the CMO Leadership Award 2019 to Rajesh Goenka, CP- Sales and Marketing, RP Tech.

Sanjib Mohapatra, Publisher, Enterprise IT World, giving away the CMO Leadership Award 2019 to Rishi Prasad, Marketing Manager, Seagate Technology.

OCTOBER 2019 ENTERPRISE IT WORLD 33

CMO LEADERSHIP AWARDS

Mukesh Mehta, CTO, Batlivala & Karani Securities Ltd, giving away the CMO Leadership Award 2019 to Sharad Popli, Founder, Digitalglue.

Vinod Thakkar, Vice President Business, Compuage Infocom Ltd bags the CMO Leadership Award 2019.

Tinu Thomas, Marketing Lead - IBM Cloud, IBM bags the CMO Leadership Award 2019.

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Sanjay Mohapatra, Editor, Enterprise IT World, giving away the CMO Leadership Award 2019 to Anantika Channa, Head Of Marketing, Sify Technologies.

Krishnan Chatterjee, Chief Customer Officer and Head of Marketing, Indian Subcontinent, SAP bags the CMO Leadership Award 2019.

Melisa Vaz, Field Marketing Manager - India, Middle East and Africa, Epicor Software bags the CMO Leadership Award 2019.

CMO LEADERSHIP AWARDS

Mukesh Bajpai, Marketing Manager, AMD India Pvt. Ltd. bags the CMO Leadership Award 2019.

Sumonta Mazumder, Associate Vice President - Marketing, Tata Elxsi bags the CMO Leadership Award 2019.

Prasenjit Roy, Senior VP & CMO, NTT - Netmagic bags the CMO Leadership Award 2019.

Shiboo Varghese, Head of India Marketing, Tableau Software bags the CMO Leadership Award 2019.

Neha Jamwal, Marketing Lead India & SAARC, Cloudera bags the CMO Leadership Award 2019.

Tushad Talati, Director - Brand & Communication, Epson India Pvt bags the CMO Leadership Award 2019.

Bidisha Nagaraj, Vice President Marketing, Scheinder Electric India bags the CMO Leadership Award 2019.

Nithya Krishnan, Marketing Director, Trend Micro bags the CMO Leadership Award 2019.

OCTOBER 2019 ENTERPRISE IT WORLD 35

CMO LEADERSHIP AWARDS

Udit Agarwal, Director Partner Marketing, UiPath bags the CMO Leadership Award 2019.

Adarsh Kaul, Marketing Lead India & SAARC, Avaya bags the CMO Leadership Award 2019.

Indrabhan Tiwari, Head Of Global Marketing, Context BI bags the CMO Leadership Award 2019.

Pawan Awasthi, Head, Enterprise Marketing Asia South, NVIDIA Graphics Pvt Ltd. bags the CMO Leadership Award 2019.

Puja Bhattacharjee, Consultant & Advisor Innovation, Marketing & Brand, www.beaviour. com bags the CMO Leadership Award 2019.

Anupam Sah, DGM - Marketing, Aditya Infotech Ltd. bags the CMO Leadership Award 2019.

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Roopesh Balakrishna, Head - India Marketing, Akamai Technologies bags the CMO Leadership Award 2019.

Megha Chaudhry, Global Head of Marketing, Course5 Intelligence bags the CMO Leadership Award 2019.

CMO LEADERSHIP AWARDS

L K Pathak, Vice President- Key Account Marketing & Head of Media Relation, Sterlite Technologies Limited bags the CMO Leadership Award 2019.

BS Rao, VP - Marketing, CtrlS Datacentres bags the CMO Leadership Award 2019.

Adarsh Pete, India, South Asia Lead - Brand, Social and Corporate Advertising, IBM bags the CMO Leadership Award 2019.

Sandeep Nagpal, VP And Marketing Head, CVENT bags the CMO Leadership Award 2019.

Anoop Melethil, Marketing Head, Maveric Systems bags the CMO Leadership Award 2019.

Neelima Burra, Country Marketing Director, HP Inc bags the CMO Leadership Award 2019.

Debmalya Dey Roy, Vice President - Sales & Marketing, PI Datacentres bags the CMO Leadership Award 2019.

Kamini Rupani, Marketing Advisor, Youplus bags the CMO Leadership Award 2019.

OCTOBER 2019 ENTERPRISE IT WORLD 37

CMO LEADERSHIP AWARDS

Mehraj Lanker, Chief Marketing Officer, Starcom Information Technology bags the CMO Leadership Award 2019.

Dhruv Khanna, Global Sales Director & CEO, Data Resolve Technologies (P.) Ltd. bags the CMO Leadership Award 2019.

Krishna PV, Head of Marketing, Polycom bags the CMO Leadership Award 2019.

Shanker Sareen, Head Marketing, India & SAARC, Tenable bags the CMO Leadership Award 2019.

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Burzeen Vakil, Head of Marketing- Red Hat India bags the CMO Leadership Award 2019.

Chinmay Pradhan, Principle Consultant-ISRC, NSEIT bags the CMO Leadership Award 2019.

Sailajanandan Nayak, DGM Marketing (CMO), Ingram Micro India bags the CMO Leadership Award 2019.

Vishal Parekh, Marketing Director, APAC Region - India & Philippines, Kingston Technology bags the CMO Leadership Award 2019.

CMO LEADERSHIP AWARDS

Jessica D’cruz, Regional Marketing Director India & SAARC, Fortinet India bags the CMO Leadership Award 2019.

Rashmi Chandrashekar, Partner, IBM Security Services Asia Pacific, IBM bags the CMO Leadership Award 2019.

Rupa Roy, Head of Marketing Asia-Pacific, McAfee bags the CMO Leadership Award 2019.

Debashish Dasgupta, Global Alliance Marketing Manager- APJ, Dell Technologies bags the CMO Leadership Award 2019.

Sameer Misra, Founder and Chief Strategist, Rippleffect Communications bags the CMO Leadership Award 2019.

Ramesh Ravishankar, Senior Director, Marketing, Freshworks Inc. bags the CMO Leadership Award 2019.

Shalini Kaul, Head Marketing, Juniper Networks India Pvt. Ltd. bags the CMO Leadership Award 2019.

Kaustubh Chandra, Head- Marketing & Communications, NTT Ltd. bags the CMO Leadership Award 2019.

OCTOBER 2019 ENTERPRISE IT WORLD 39

CMO LEADERSHIP AWARDS

Dev Kumar Prabhu, Director Marketing, VMWARE bags the CMO Leadership Award 2019.

Prateek Grover, Lead Marketing Programs Mgr, India, BMC Software bags the CMO Leadership Award 2019.

Prabhjeet Singh, Head of Marketing, Cisco India bags the CMO Leadership Award 2019.

Jaspreet Singh, Senior Manager Marketing, Canon India Pvt. Ltd. bags the CMO Leadership Award 2019.

Kiran Veigas, Program Director & Head - Strategy & Marketing, Happiest Minds Technologies bags the CMO Leadership Award 2019.

Deepti Sharma, Head Of Marketing - India & Srilanka, SUSE bags the CMO Leadership Award 2019.

Anurag Lal, Head of Marketing, India & SAARC, Alibaba Cloud bags the CMO Leadership Award 2019.

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Veda Iyer, Global Chief Marketing Officer & Head Sales - APAC, Mphasis bags the CMO Leadership Award 2019.

CMO LEADERSHIP AWARDS

Karthik Sathuragiri, Senior Director, Marketing, Automation Anywhere bags the CMO Leadership Award 2019.

Kaustubh Patki, Country Marketing Manager, Micro Focus bags the CMO Leadership Award 2019.

Srihari Palangala, Senior Director & Head of Marketing, Dell EMC bags the CMO Leadership Award 2019.

OCTOBER 2019 ENTERPRISE IT WORLD

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CIO SELECT AWARDS

MAPPING THE TECHNOLOGY LEADERSHIP LANDSCAPE WITH CIO SELECT AWARDS 2019 Enterprise IT World conducted a survey among the Indian CIOs to map out the Indian Technology Leadership Landscape. This survey represents the makeup of the Indian marketscape and the positioning of different brands within it. The results of the survey were celebrated with the CIO Select Product Awards Ceremony held in Goa on 20th September 2019.

BY POOJA JAIN POOJA@ACCENTINFOMEDIA.COM

W

hat we are witnessing today in the form of the next gen technologies reshaping all industries and reconstituting enterprises’ functions, is a manifestation of the Industrial Revolution 4.0., Cloud Computing, AI, ML, DL, IoT, Edge Computing, RPA, etc. are occupying the centre stage as the enterprises endeavour to keep up with the evolving technology trends. To assist and enable the organizations in their journey towards Digital Transformation, the Vendor Community is growing at an unprecedented rate. The number of vendors in the industry have increased manifold owing to the StartUp revolution, and there has been a subsequent expansion in the portfolio of services and solutions offered by them.

The big market players that have earlier dominated a single market, have now expanded their operations and by doing so, incorporated multiple domains within their portfolio. In response to the big players monopolising a large chunk of the market, there has been an eruption of StartUps to challenge the position previously enjoyed by their long-established counterparts. This has compelled the enterprises to re-think the way they habitually approached the big market players, as they now have a wider base of vendors to select their service and solution providers from.

Enterprise IT World identifies this dilemma faced by the organizations as they struggle to find 42 ENTERPRISE IT WORLD OCTOBER 2019

the brand that would best fulfil the requirements of their organization. Leveraging its position as a reliable media house in the Information and Technology industry, Enterprise IT World conducted a survey to map the Indian Technology Leadership Landscape.

The CIO Select Product Survey provided a platform for the CIO community to vote for their choice of brands. Over thousand CIOs from all the major industry verticals – Manufacturing, Retail, Hospitality, Healthcare, Education, Oil and Gas, BFSI, etc. participated in the survey.

The survey, aiming to paint a holistic picture of the Indian Technology Marketscape was open to CIOs PAN India. Maximum participation was seen from the CIO community of Mumbai. Close to 35 per cent of the respondents were based out of Mumbai. Participation from other metro cities followed with Delhi at 21 per cent, Bengaluru at 12 per cent and Kolkata at a mere 6 per cent.

Besides this, Pune and Ahmedabad marked 5 per cent and 4.5 per cent participation respectively.

The survey served the dual purpose of revealing the market positioning of the brands in the technology marketscape, while simultaneously pitching the results of the survey as guiding sign posts for the fellow CIOs as they navigate the technology vendor market. The results of the survey, unbiased and unaffected by any thirdparty influence, offers the credibility that CIOs demand as they explore their options in the market before making up their minds about a

particular brand.

Enterprise IT World awarded the leading brands as demonstrated by the survey results, with the CIO Select Awards 2019. The awards were hosted on 20th September 2019 at Hotel Le Meridian, Goa. The award ceremony, conducted on a pleasant evening in North Goa, saw a gathering of over 200 people including CIOs, partners, principles and consultants. Senior industry experts from the industry came forward to award their choice of brands in recognition of their exceptional services and innovative solutions.

While Dell EMC led the Enterprise Storage Solution category, it seemed to have lost its lead in the x86 Server category to HPE. Fortinet turned out to be the leader in the UTM brands category.

Canon, on the other hand, bagged the award for the Leading Scanner brand, and closely followed HP Inc. in the Printing Solutions Category. CA Technologies, Tableau, Microsoft Exchange, Sophos, IceWarp, Veeam, AWS, Salesforce, Schneider Electric, Symantec, Commvault, SAP, Nutanix, VMWare, IBM Security, D-Link, Polycom, and Cisco were the other brands that had been voted the best solution providers in their respective categories.

The award ceremony drew to a close with a gala cocktail dinner, as the vendors and the CIOs came together in an informal setting next to the Calangute beach.

CIO SELECT AWARDS

SmartGasNet bags the CIO Select Awards 2019 in the Editor’s Choice Award category.

Hewlett Peckard Enterprise bags CIO Select Awards 2019 in the X86 Server Vendor category.

CISCO bags CIO Select Awards 2019 in the UC Brands category.

ICEWARP bags CIO Select Awards 2019 in the Business Email Platforms category.

D-LINK bags CIO Select Awards 2019 in the Structure Cabling Brands category.

ARUBA bags CIO Select Awards 2019 in the Wireless Brands category.

OCTOBER 2019 ENTERPRISE IT WORLD 43

CIO SELECT AWARDS

FORTINET bags CIO Select Awards 2019 in the UTM Vendors category.

Schneider Electric bags CIO Select Awards 2019 in the DC Solutions Vendor category.

NUTANIX bags CIO Select Awards 2019 in the HCI Vendor category.

TABLEAU bags CIO Select Awards 2019 in the BI & Analytics Platforms category.

Schneider Electric bags CIO Select Awards 2019 in the UPS Vendors category.

VEEAM bags CIO Select Awards 2019 in the Enterprise Backup And Recovery Solution Vendor category.

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CIO SELECT AWARDS

COMMVAULT bags CIO Select Awards 2019 in the Mobility Solution Vendor category.

SONICWALL bags CIO Select Awards 2019 in the Security Platform category.

HP INC. bags CIO Select Awards 2019 in the Desktop Vendors category.

HP INC. bags CIO Select Awards 2019 in the Printing Solution Brands category.

DELL bags CIO Select Awards 2019 in the Enterprise Storage Solution Vendors category.

SAP bags CIO Select Awards 2019 in the ERP Brands category.

CA Technologies bags the award CIO Select Awards 2019 in the Application Performance Monitoring Brands category.

SALESFORCE bags CIO Select Awards 2019 in the CRM BRANDS category.

CANON bags CIO Select Awards 2019 in the Scanner Brands category.

AWS bags CIO Select Awards 2019 in the Cloud Computing Brands category.

IBM bags CIO Select Awards 2019 in the SIEM Brands category.

POLYCOM bags CIO Select Awards 2019 in the Video Collaboration Brands category.

VMWARE bags CIO Select Awards 2019 in the Mobility Solution Vendor category.

OCTOBER 2019 ENTERPRISE IT WORLD 45

THE STUFF // PRODUCTS & SERVICES

CIO TOYS

B Y S A N J AY @ A C C E N T I N FO M E D I A . C O M

ALARIS E1035 SCANNER

ALARIS E1035 Scanner is one of the latest additions to the smart scanners Alaris family. A lot of trade people were talking about the efficiency of the scanner but as they say the proof of the pudding is in the eating.

Therefore, we wanted to test the scanner and check its true efficiency.

From the outset - with its box packing, the scanner gives an impression of being small in its footprint, which is true. It does not occupy much of the table space, however, with the full extension of its input and output tray easily accommodates the papers of all sizes - below legal paper till your credit cards. If it is not in operation you can push back all the extensions and keep it in a corner.

This machine is absolutely user friendly… just plug into the power point and input documents, it stars firing. The tiny LED indicator along with buttons for operation are good enough for consistent scanning. As the name suggests E1035, the scanner is a 35-ppm machine, which is good enough for a small or medium size company. The good thing about the scanner is that it is quite rugged as it can take 4000 pages per day as per the user manual, however an organization does this much of volume per day, unless a large digitization project is taking place.

So, when we opened up and started scanning documents, we tried various types of documents including A4 normal documents, A4 handwritten documents, documents in transparent papers, colour documents, ID cards, visiting cards, credit cards, etc. in the first attempt we could not get good results but in the second attempt with some twigging in the software, the output was amazing. The software called Perfect Page Technology which may be a patented technology of this scanner really optimizes the image quality. On top of it, you can save scanned documents in various image formats in various source connected to the network and send mails to various mailboxes.

You can customize the software or mail messaging activities either from your laptop or from the display, depending upon your convincing. But I will suggest use the bigger display (your laptop), which I used for my convenience.

With this scanner the digital document is much better as it can capture the smallest details accurately by filtering out streaks.

Apart from the PPM and capacity, the feeder tray can take upto 80 sheets of 80 g/m2 paper and can handle small documents such as A8, ID cards, embossed hard cards and insurance cards. As per the manual, the paper input is 27- 200 g/m2 paper; ID thickness up to 1.4 mm. Alaris E 1035’s intelligent exception handling maximizes process efficiency with accurate capture at the point of customer interaction.

Alaris E 1035’s intelligent software determines if the scanner can detect patch sheets. If it cannot, it’s processed in the software. When the software encounters a feature patch sheet, it switches to the appropriate job; scanner profile setup and then continues scanning. It can automatically optimize barcode processing to provide the fastest, most accurate results. Its powerful OCR allows you to use the cursor to box in a piece of

46 ENTERPRISE IT WORLD OCTOBER 2019

information, and that data automatically populates the corresponding index field so you don’t have to key it in manually. The scanner is very scalable and simple to use. A solution built around Alaris Capture Pro can grow with your business needs. It has flexible licensing options and can support over 200 scanners from Alaris and other popular vendors. It has an easy distributed deployment and management with network edition and is available as a 1-year subscription in addition to existing perpetual licensing options.

It can easily remove sensitive information (i.e. Social Security Number, Credit Card Number). It supports automatic search and redact feature while scanning and viewing documents and the Operator can accept or reject redaction while using it.

Final Words Areas of use: All small Medium Organization.

Price: On Request Stars:

RNI NO: DEL ENG/ 2017/ 69906 Postal Reg. No.: DL-SW-01 / 4200 / 17-19

Date of Publication: 28 of Every Month Date of Posting: 1 & 2 of Every Month