September Issue 2019

@entitworld

@enterpriseitworld

@enterpriseitworld R S 2 0 | PA G E S 3 6 | V O LU M E 0 4 | I S S U E 0 7

WWW.ENTERPRISEITWORLD.COM

FOR THE CIOs. BY THE CIOs. SEPTEMBER 2019

DRIVING BUSINESS

ONWARDS WITH

MARKETING AUTOMATION P 16

The Marketers, with the First Mover’s Advantage mantra embedded on their minds, are no farther in the technologically driven race than their counterparts from other departments.

Marketing Automation is the key to expanding the business presence in the market, and the CMOs sure are taking on the mantle with enthusiasm.

EDITOR’S LETTER You believe it or not in next 2 decades, the world will be changed drastically. The Sci Fi movies are going to be the reality.

Next 2 decades are going to be very important for the human existence.

Now the time has arrived that we should put on our thinking hat. Enterprise IT World, looking at the future, is trying to bring together the decision makers of the IT industry under one roof and discuss possibilities of the IT industry. The long pending CIO500 is going to be reality in next 3 months. It is happening in Hotel Novotel Pullman on 13-15 December. Our plan is to bring 500 CIOs / IT decision makers under one roof so that they can take to each other and learn from each other’s experiences.

We will also have senior CIOs and leaders from other regions so that experience and good practices get shared with the Indian CIOs.

WILL INFRASTRUCTURE DISAPPEAR?

Dear Friends.

It is in a few years that the IT infrastructure is going to vanish from the earth. Believe me. You may not see wires hanging from the walls or switching and routing devices popping out of the niche. The server room will not be seen inside your premises. Even I would say your workspace will remain the same.

You can sit in any couch – be it in the hospital, airport lounge, park, bus, metro, ferry, tubes, flights.

After Wi Fi - 6 and 5G evolution and the evolution of modern-day workplaces, the offices would not be like the one we are seeing today. Today, the Gen –Z are on a different mode.

The companies are giving flexibility to the employees to work from anywhere.

The challenges of security breach or attack or even DLP kind of things are going to be managed and handled by AI ML. Every device would have inbuilt AI ML. Every smart component - be it CC TV camera or access machine, printer, lights would have monitoring mechanism with automation inbuilt, which will send report to the central command and control center and based on the behavior of person, machine, bot, vehicle the edge device would take definite decision.

COVER STORY

NEXT MONTH SPECIAL

SDN & SDN WAN OPPORTUNITY

The next issue is dedicated to SDN & SDN WAN Opportunity. India. The SDN and SDN WAN Market is rapidly transforming. Therefore, we would like to take feedback from the CIOs and vendors and create our judgment on the SDN Market landscape.

Thank you very much Happy Reading this issue.

S A N J AY M O H A PAT R A S A N J AY @ A C C E N T I N F O M E D I A . C O M

SUPPLEMENT

MEDIA AND ENTERTAINMENT

The supplement story of the magazine would be on role of Technology in Media and Entertainment market, which is going through a lot of innovation.

PLUS

Interviews and Case Studies

Catch interviews, guest articles and case studies of recent applications from the Industry stakeholders, IT/ITES Vendors and IT leaders and CIOs from the Enterprise IT World CIO Community.

Send in your inputs to sanjay@accentinfomedia.com SEPTEMBER 2019 ENTERPRISE IT WORLD

3

CONTENTS V O L U M E 0 4 | I S S U E 0 7 | SEPTEMBER 2019 | W W W . E N T E R P R I S E I T W O R L D . C O M

FOR THE CIOs. BY THE CIOs.

Publisher: Sanjib Mohapatra Chief Editor: Sanjay Mohapatra Managing Editor: Anisha Nayar Dhawan Sub Editor: Pooja Jain, Nidhi Shail Designer: Ajay Arya Assistant Designer: Shadab Khan, Rahul Arya Web Designer: Vijay Bakshi, Sangeet Technical Writer: Manas Ranjan Lead Visualizer: DPR Choudhary MARKETING Marketing Manager: Nidhi Shail nidhi@accentinfomedia.com SALES CONTACTS Delhi 6/102, Kaushalya Park, Hauz

COVER STORY

Khas

BUSINESS ONWARDS WITH 14 DRIVING MARKETING AUTOMATION

Marketing Automation is the key to expanding the business presence in the market, and the CMOs sure are taking on the mantle with enthusiasm.

New Delhi-110016 Phone: 91-11-41055458 E-mail: info@accentinfomedia.com EDITORIAL OFFICE Delhi: 6/103, (GF) Kaushalya Park, New Delhi-110016, Phone: 91-11-41657670 / 46151993 info@accentinfomedia.com

CMO LEADERSHIP AWARDS

“CMO Leadership Awards 2019”

Printed, Published and Owned by Sanjib Mohapatra Place of Publication: 6/103, (GF) Kaushalya Park, Hauz Khas New Delhi-110016

30

Phone: 91-11-46151993 / 41055458

24 CIO SELECT AWARDS

18 4

ENTERPRISE IT WORLD SEPTEMBER 2019

“INDIAN TECHNOLOGY LEADERSHIP LANDSCAPE”

Printed at Karan Printers, F-29/2, 1st floor, Okhla Industrial Area, Phase-2, New Delhi 110020, India.

All rights reserved. No part of this publication can be reproduced without the prior written permission from the publisher.

Subscription: Rs.200 (12 issues) All payments favouring: Accent Info Media Pvt. Ltd.

MORE INSIDE Editorial~~~~~~~~~~~~~~~~~~~~~~~ 03 News~~~~~~~~~~~~~~~~~~~~~~~~~ 06

ITWORLD

ROUND UP

VMware Delivers a Hybrid Cloud Platform B Y S A N J AY @ A C C E N T I N FO M E D I A . C O M

VMware has introduced new and expanded cloud offerings that will help customers meet the unique needs of traditional and modern applications.

VMware empowers IT operators, developers, desktop administrators, and security professionals with the company’s hybrid cloud platform to build, run, and manage workloads on a consistent infrastructure across their data center, public cloud, or edge infrastructure of choice. With a hybrid cloud platform enabled by VMware, customers can migrate and modernize applications across clouds, data centers, and edge locations, while simplifying cloud planning,

6

ENTERPRISE IT WORLD SEPTEMBER 2019

deployment, costs and ongoing operations.

VMware Cloud unlocks the future of hybrid IT and helps customers meet application needs by delivering the hybrid cloud as a platform. VMware uniquely enables a consistent hybrid cloud platform spanning all major public clouds – AWS, Azure, Google Cloud, IBM Cloud – and more than 60 VMware Cloud Verified partners worldwide. More than 70 million workloads run on VMware. Of these, 10 million are in the cloud. These are running in more than 10,000 data centers run by VMware Cloud providers.

D ATA BRIEFING

Spending for Marketing Automation Tools is estimated to reach $25.1 billion annually by 2023.

Source: Forrester

NEWS BRIEF // IT WORLD

Dell Technologies and AT&T Collaborate on Open Source Edge Computing and 5G Software

Dell Technologies and AT&T are jointly exploring the development of key open infrastructure technology areas for the nextgeneration network edge that will be required by service providers to support new use cases and service opportunities in a cloud-oriented 5G world.

Combining their respective expertise, Dell Technologies and AT&T will collaborate in the open source community to align on an overall vision of network disaggregation and accelerate the deployment of open infrastructure and AT&T Network Cloud utilizing Airship – a collection of loosely coupled, but interoperable, open source tools that declaratively automate cloud provisioning and life-cycle management

CIO

utilizing containers as the unit of software delivery. It will also allow them to catalyze the broader Airship community to accelerate Airship toward a 2.0 release, delivering streamlined aggregator of best-of-breed open technologies for declaratively deploying and managing Kubernetes environments and cloud software.

Dell and AT&T will jointly develop and enhance additional open source efforts including Metal3-io and OpenStack Ironic, and integrate the Kubernetes Cluster API and deliver open source automation capabilities across the stack – from bare metal to network to storage – on Dell Technologies infrastructure.

Trend Micro Positioned as a Leader for Endpoint Protection Platforms

Trend Micro has been named a Leader in Gartner, Inc.’s 2019 Magic Quadrant for Endpoint Protection Platforms, in evaluation of its Apex One endpoint security solution.

Trend Micro has been named a Leader in every Gartner Magic Quadrant for this category since 2002 and believes this latest recognition proves how its strategy and performance continue to meet the evolving demands of global customers.

Trend Micro’s comprehensive saupport for both current and legacy/out-of-support operating systems and global presence combined with localized support to help meet regional regulatory and technical needs are also standout offerings.

The endpoint is increasingly the frontline in the war against cyber-threats and IT teams are overwhelmed by the volume of alerts they must manage. Following the success of Apex One, Trend Micro has launched its XDR solution, becoming the first to offer detection and response capabilities integrated across email, network, endpoint, server and cloud workloads.

EVENTS

27 SEP 2019 Bengaluru The platform will bring together industry professionals and thought leaders from the field of Data Visualisation and Data Analytics.

BIG DATA LAKE SUMMIT

27-28 SEP 2019

04 OCT 2019

04 OCT 2019

Kochi It is a platform to discuss the latest trends in information, cyber hacking and hi-tech crimes.

Bengaluru It is a platform to join the industry leaders, developers, Blockchain gurus and technology players for informative sessions on Blockchain.

HACKING & CYBER SECURITY BRIEFING CONFERENCE

HACKING & CYBER SECURITY BRIEFING CONFERENCE

DIGITAL ENTERPRISE SUMMIT

Mumbai It is an interactive confluence of the digital community to showcase the latest developments in digital marketing and its future developments.

SEPTEMBER 2019 ENTERPRISE IT WORLD

7

ITWORLD // NEWS BRIEF

Tech Mahindra Launches GAiA 2.0 to Expedite Adoption of AI & ML

S/HE SAID IT

BILL GATES

FOUNDER AND CHAIRMAN, CEO & CHIEF SOFTWARE ARCHITECT, MICROSOFT CORPORATION

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”

Tech Mahindra has released GAiA 2.0, the latest version of its Enterprise Artificial Intelligence (AI) & Machine Learning (ML) lifecycle management platform GAiA, powered by Acumos.

GAiA 2.0 will enable comprehensive AI and ML driven platform capabilities and services to be deployed across mainstream, optimizing enterprise operations in real time across industry verticals. It offers an enriched marketplace of models and numerous features to empower enterprises across industry verticals to build, manage, share and rapidly deploy AI and ML driven services and applications addressing critical business problems.

GAiA 2.0 supports most of the commonly used AI/ML development frameworks & toolkits including Python, Sci-kit

QUICK BYTE ON

learn, H20-Java, R, Tensorflow and Keras.

Tech Mahindra will also offer numerous professional services to help enterprises realize AI/ML objectives, including Platform Setup & Deployment, Features Customization, As part of its TechMNxt charter, Tech Mahindra continues to design new GAiA features to leverage next generation technologies like support for additional ML frameworks, Model training Enhancements, Data pipelines & Notebook Enhancements, Support for ONAP, API-fication for Model-as-a-service and Platform-as-a-service capabilities.

“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.”

J A C K W E LC H FO R M E R C E O , G E N E R A L E L E CT R I C

SECURITY

265% Growth in Fileless Attacks in the first half of 2019: Trend Micro Trend Micro’s report has revealed a surge in fileless attacks designed to disguise malicious activity. Detections of this threat alone were up 265% compared to the first half of 2018. Out of the 1.8 billion ransomware threats gathered globally from January 2016 to June 2019 by Trend Micro Smart Protection Network (SPN) security infrastructure, Asia saw the highest number of ransomware threats (42.98%). And within Asia, India accounted for 23.88% of ransomware threats blocked by Trend Micro.

8

ENTERPRISE IT WORLD SEPTEMBER 2019

NEWS BRIEF // IT WORLD

NVIDIA and VMware to Accelerate AI ML Workloads

TNQ InGage eyes AR & VR market with $2 Million Investment Eyeing strong AR & VR business opportunities in India’s enterprise market, TNQ Technologies has invested in a Joint Venture with InGage to launch TNQ InGage. This joint venture brings together InGage’s immersive technology expertise and IP, and TNQ’s initial investment of USD 2 million.

TNQ InGage will focus on developing immersive technology solutions using Augmented Reality, Virtual Reality and Mixed Reality (AR, VR, MR) integrated with IoT and Analytics.

The solutions will provide enterEXECUTIVE

prises in the healthcare, manufacturing, and construction industries, the following services – Immersive Training Simulators using Virtual Reality & Haptics, Field Service Tools through Augmented Reality & IOT and Digital Experience Centres for Industry 4.0.

TNQ InGage will be focussing investments towards product R&D to improve human interaction with virtual objects, through haptics and photo-realistic rendering.

NVIDIA and VMware have announced their intent to deliver accelerated GPU services for VMware Cloud on AWS to power modern enterprise applications, including AI, ML and data analytics workflows. These services will enable customers to seamlessly migrate VMware vSphere-based applications and containers to the cloud, unchanged, where they can be modernized to take advantage of high-performance computing, machine learning, data analytics and video processing applications.

Increasingly businesses are applying AI technologies to differentiate and advance their processes and offerings. Enterprises are rapidly adopting AI and implementing new AI strategies that require powerful computers to create predictive models from petabytes of corporate data. Across industries, enterprises are implementing ML applications such as image and voice recognition, advanced financial modeling and natural language processing using neural networks that rely on NVIDIA GPUs for faster training and realtime inference. Additionally, VMware recently acquired Bitfusion, which enables VMware to efficiently make GPU capabilities available for AI and ML workloads in the enterprise.Through this partnership, VMware Cloud on AWS customers will gain access to a new, highly scalable and secure cloud service consisting of Amazon EC2 bare metal instances to be accelerated by NVIDIA T4 GPUs, and new NVIDIA Virtual Compute Server software.

MOVEMENT

Himanshu Khanna joins Resulticks as Director of Sales, India (West).

Check Point appoints Sundar N Balasubramanian as Managing Director for the India and SAARC

Infor promotes Jay Hopkins from Chief Accounting Officer to CFO.

Soma Somasundaram takes on the role of President of Products in addition to being the CTO.

SEPTEMBER 2019 ENTERPRISE IT WORLD

9

ITWORLD // NEWS BRIEF

BOOK

SHELF

Digital Marketing Strategy

GLOBAL UPDATE

BY

SIMON KINGSNORTH

iValue Partners with Smokescreen to Help Businesses Detect Advanced Cyber Threats with Deception Technology

PRICE

RS. 2,246.00 (PAPERBACK) WHERE:

AMAZON.COM

About The Book

iValue InfoSolutions has partnered with Smokescreen Technologies to deliver the next-generation of threat detection and response systems. Smokescreen offers deception-based threat detection solutions that protect some of the most targeted enterprises globally, including leading financial institutions, critical infrastructure, and Fortune 500 companies. iValue continues to partner with leading-edge technology providers thus helping customers in their digital transformation journey. Smokescreen is

the latest entrant in iValue’s compelling and complementary offerings in the Data, Network and Application Management, and Protection space. Smokescreen’s proprietary deception platform, IllusionBLACK detects, deflects and defeats advanced hackers in a manner that is false-positive free and easy to implement.

It effectively handles multiple avenues of attack and augments the response capabilities that most companies have.

The book provides a step-by-step framework that enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

Key Feature Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, the book features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies.

Athenta brings it new EMS for Improved Efficiency and Decision Support Athenta Technologies has brought in a new Enterprise Management Solution. The robust solution is enabled with ‘DCEYE & AOMS’ that dispenses a superior performance of the existing Infrastructure and proactively identify problems to prevent downtime of the system.

Athenta offers an end-to-end management platform solution for the organization’s infrastructure needs. Under the new Enterprise Management System, DCIM tool helps data centers and enterprises to monitor and manage operations, administration 360 degrees. It starts with assets

10 ENTERPRISE IT WORLD SEPTEMBER 2019

inventorying, which are usually segregated in different systems of a large data center or enterprises, limiting their usability and value.

Athenta solution provides single console-based monitoring interface which can be used to get alarms, status check, reporting and report any trend in format’s like logs, graphical interface, pie chart, etc. for easy understanding. These features will help to run operations with the increased life expectancy of various appliances and enhanced safety and security.

NEWS BRIEF // IT WORLD

Nasscom Japan allows for Investments in Indian

DIGEST

As part of its ongoing efforts to accelerate global capital access to Indian tech startups and promote technological exchanges between India and Japan through cross border collaboration, NASSCOM Japan VC Network culminated its two-day start-up pitch session at Tokyo. A first of its kind initiative in partnership between NASSCOM and the Embassy of India, Tokyo, the Japan VC Network brought together 26 innovative technology start-ups from India who travelled along as part of NASSCOM delegation to Tokyo and presented their ideas in front of more than 125 Japanese Institutional Investors in a live pitch session. The investments over the next few days have been foreseen to be Series A / B / C level where the founders are looking to raise a sum of more than $2Mn upto a maximum of $ 40Mn. “The Indian startup ecosystem, today, provides an unparalleled opportunity to the investors globally and Japan has been a leading partner to India’s start-up story. We are simply overwhelmed with the number of institutions that have come out in large numbers to meet with this unique bouquet of innovative start-ups from India and we are confident that this one of a kind NASSCOM Japan VC Network will further stimulate the Japan-India partnership in this age of digital era and will expedite participation and active deal flow from Japan to Indian startup ecosystem,” said Debjani Ghosh, President, NASSCOM.

SECURITY FLAW LEAVES ANDROID SMARTPHONES VULNERABLE TO ADVANCED SMS PHISHING ATTACKS: CHECK POINT Check Point Research has revealed a security flaw in Samsung, Huawei, LG, Sony and other Android-based phones that leave users vulnerable to advanced phishing attacks.

The affected Android phones use overthe-air (OTA) provisioning, through which cellular network operators can deploy network-specific settings to a new phone joining their network. However, Check Point Research found that the industry standard for OTA provisioning, the Open Mobile Alliance Client Provisioning (OMA CP), includes limited authentication methods.

Remote agents can exploit this to pose as network operators and send deceptive OMA CP messages to users. The message tricks users into accepting malicious settings that, for example, route their Internet traffic through a proxy server owned by the hacker.

“Given the popularity of Android devices, this is a critical vulnerability that must be addressed. Without a stronger form of authentication, it is easy for a malicious agent to launch a phishing attack through over-the-air provisioning. When the user receives an OMA CP message, they have no way to discern whether it is from a trusted source. By clicking ‘accept’, they could very well be letting an attacker into their phone,” said Slava Makkaveev, Security Researcher, Check Point Software Technologies.

Akamai Recognized as a Leader in the IDC MarketScape Akamai has been positioned in the Leaders category in the IDC MarketScape: Worldwide Commercial CDN 2019 Vendor Assessment. As a Leader in the report, Akamai is recognized for its market reach, capabilities and innovation in the areas of web performance, media delivery, cloud security and network operations across its highly distributed global CDN infrastructure.

To compile the report, IDC identified and examined eight providers by scale and scope that provide CDN services across the globe. Based on structured discussions, surveys and interviews with market leaders, participants and end-users, the study evaluates these CDN providers in terms of their ability to offer services and strategies to grow and innovate in the marketplace.

Scoop provides insights from customer conversations Scoop, a Mumbai based startup, has developed an AI-powered conversational analytics platform designed to help Inside Sales teams to maximize sales conversion optimization.

Scoop leverages Machine Learning to mine insights from customer conversations across voice, video, and text sources to discover sales opportunities. The insights gleaned by the AI can be utilized to coach sales representatives, helping them win more deals with more efficient conversations over time.

Conversations between a sales representative and a customer are a storehouse of valuable information that usually lies untapped. These conversations usually happen across channels and mediums.

Scoop ensures that all the conversations are transcribed and searchable, which are then mined by ML algorithms to uncover unique market insights.

The platform provides a clear and timely view of customer intent, while revealing the gaps and strengths of the representatives.

This information can thus be analyzed to prepare a personalized coaching plan, shared with each representative, to unravel the mystery of why deals are won or lost.

NUTANIX INDIA HITS HCI FOR SIX Nutanix has maintained its HCI software leadership in India for the sixth consecutive quarter according to IDC. The IDC WW Quarterly Converged Systems Tracker, 2019Q1, ranked Nutanix top Software HCI vendor with a 43.3 percent share of Hyperconverged Systems Based on Owner of HCI Software in India in 2019Q1.

This marks the sixth straight quarter where Nutanix has held the leadership position.

Over the past 18 months, Nutanix has consistently returned a market share of 40 percent or above, demonstrating the resiliency of the enterprise cloud leader.

“The IDC Tracker results send a very clear message: India is embracing hybrid cloud to build its future digital economy and is trusting Nutanix to help do it,” said Balakrishnan Anantharaman, Vice President and Managing Director of Sales for India and SAARC, Nutanix.

SEPTEMBER 2019 ENTERPRISE IT WORLD

11

ITWORLD // NEWS BRIEF

MANAGEMENT

MANTRA

“Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.” — Steve Jobs,

Enterprises & customers are opting for passwordless future: LoginRadius

Co-founder & Chairman and CEO, Apple Inc.

Nearly Two-Thirds of Enterprises’ Networks Are Not Fully Ready to Support Their Business: Accenture

A new report from Accenture reveals that while enterprises have embraced advanced digital technologies, such as IoT/Edge Computing (77 percent), Big Data/Analytics (83 percent) and Digital Customer Experience (78 percent), only 36 percent are “very satisfied” that their network currently has the capabilities required to support their business needs. That leaves 64 percent that see room for improvement.

Based on a global survey of 300 senior IT and business executives from large enterprises, the report titled “Network Readiness Survey, Is your business ready

for a connected future?” shows that less than 40 percent of respondents are “very satisfied” with their overall capability (36 percent) and bandwidth (38 percent). Half or less reported being “very satisfied” with their network performance (43 percent), security (50 percent) and reliability (50 percent). Moreover, these levels remained largely the same when considering their networks’ ability to meet the needs of the business in 18-24 months. Less than half (43 percent) indicated their networks are completely ready to support cloud and digital technologies.

LoginRadius has released a white paper discovering common password issues, plus the passwordless solutions that enterprises use to successfully improve customer experience (CX). The whitepaper outlines the challenges of username/password authentication, consumer trends in creating and managing passwords, secure & streamlined authentication methods, benefits of password less authentication etc.

“As technology pervades our lives, the need to remember passwords has grown considerably.

Weak passwords and poorly managed login methods have become a pain point for both enterprises and customers, with severe security repercussions.

In recent years, customers have gotten a big wakeup call about the value of their personal data and risks associated with it. We at LoginRadius, are helping business inspire customer confidence and prepare for password-less future with our solutions while complying with data privacy regulations,” said Deepak Gupta, Chief Technology Officer & Co-Founder, LoginRadius.

CISOs Believe Attackers’s capabilities are Outpacing their Ability to Defend their Org Fortinet has announced a new report by Forbes Insights it commissioned titled “Making Tough Choices: How CISOs Manage Escalating Threats and Limited Resources.” The global survey polled CISOs across various industries about the biggest challenges they’re facing and strategies they’re putting in place to address these obstacles.The survey found that 84 percent of CISOs believe the risks of cyber attacks will increase and almost a quarter believe the capabilities of attackers are outpacing their ability to defend their organization. This issue is compounded with limited resources, including lack of sufficient budget and skilled professionals as 12 ENTERPRISE IT WORLD SEPTEMBER 2019

well as a threat attack surface that is quickly expanding and becoming more sophisticated. Because of this, security leaders understand it is critical to have the right strategies in place as they face an arms race between the capabilities of attackers and their own defense postures.

“The survey echoes the primary challenges we hear directly from Fortinet customers and prospects. Today’s CISOs are tasked with the challenge of allocating limited funds and resources to the highest-return cybersecurity projects which can range from breach detection to response.” said Rajesh Maurya, Regional VP, Fortinet.

NEWS BRIEF // IT WORLD

Jio and Guavus Partner on AI-powered Analytics automate network troubleshooting, and key marketing insights to Jio. As a result, Jio will be able to offer superior service to its customers while addressing critical service operations with intelligent automation.

“Our networks generate 4 to 5 petabytes of data each day. If this data can be properly analyzed in real-time using big data analytics and predictive analytics techniques, we can both improve the health of our network through intelligent automation and offer multiple, customized personal services to our customers. Guavus’ solutions enable us to do this – we can make data-driven decisions that allow us to deliver a great experience to our customers while bringing intelligent automation to our operations,” said Anish Shah, President of IT, Reliance Jio.

Jio and Guavus, a Thales company and the leader in AI-powered analytics for communications service providers, have announced a partnership today centered on AI-driven analytics. Guavus’ AI-based solutions will provide real-time customer experience analytics, predictive analytics to

Citrix Set to Launch Desktop as a Service Solution for Microsoft Citrix Systems has announced the launch of Citrix Managed Desktops, a cloud-hosted offering that enables organizations – regardless of their size or IT expertise – to provision Windows-based applications and desktops from the cloud to any device, anywhere in a simple, unified manner.

A turnkey service delivered in close collaboration with a robust ecosystem of Citrix partners, Citrix Managed Desktops provides everything needed to securely deliver Windows desktops and applications with simplicity and speed.

Citrix Managed Desktops provides all the benefits of a traditional Citrix application delivery solution combined with the simplified deployment and lower cost associated with utilization of the Microsoft Azure cloud services and can be used to support and extend the value of Citrix Virtual Apps and Desktops and Workspace solutions across the enterprise.

Matrix to participate in the PACC 2019, Dubai

Matrix Comsec is participating at PACC 2019, to be held at The Grand

Hyatt, Dubai from 26th to 29th September 2019. Matrix will be

showcasing its Video Surveillance and People Mobility Management solutions at the show.

Matrix Access Control and TimeAttendance domain will showcase its newly launched Face Recognition technology for authentication through IP Cameras/Tablet/Mobile.

The technology enables contactless authentication with precise and accurate authentication. Apart from this, Matrix will display its high-end cloud based Time-Attendance and Access Control solution.

Matrix will show some extraor-

dinary Biometric Door Controllers useful for applications in TimeAttendance, Access Control, Visitor Management, Cafeteria Management and many more. Furthermore, Matrix will present its Standalone Access Control solution with License Free Environment, whereby a single panel can handle up to 255 doors and 25,000 users.

Matrix can be visited at Stand Number 29, The Grand Hyatt, Dubai from 26th to 29th September 2019.

SEPTEMBER 2019 ENTERPRISE IT WORLD

13

COVER STORY // MARKETING AUTOMATION

14 ENTERPRISE IT WORLD SEPTEMBER 2019

MARKETING AUTOMATION // COVER STORY

DRIVING BUSINESS ONWARDS WITH MARKETING AUTOMATION The Marketers, with the First Mover’s Advantage mantra embedded on their minds, are no farther in the technologically driven race than their counterparts from other departments. Marketing Automation is the key to expanding the business presence in the market, and the CMOs sure are taking on the mantle with enthusiasm.

BY POOJA JAIN POOJA@ACCENTINFOMEDIA.COM

A

ccording to a research report titled, “Marketing Automation Market” by MarketsandMarkets, the Global Marketing Automation market size is expected to grow from USD 3.3 billion in 2019 to USD 6.4 billion by 2024.

What’s driving the growth of this market is the pervasion of new age technologies like AI, Big Data and Analytics into each and every segment of an organization. With the evolution of these technologies, new use cases are coming up every day. Each department within any given organization, provided it prioritizes Digital Transformation, is leveraging these and customizing them to achieve their agenda – to ultimately expand their market reach and share.

The Marketers, with the First Mover’s Advantage mantra embedded on their minds, are no farther in the technologically driven race than their counterparts from other departments.

WHAT’S NEW IN THE MARKETING LANDSCAPE? “The marketing landscape has shifted from being random to insight led as well as mass market to hyper personalised,” says

Anoop Karumathil Melethil, Head Marketing, Maveric Systems.

In today’s multiplayer market, the competition is no longer about how excellent or how unique your product or a solution is. With high-end technologies out in the public domain for everybody to deploy, what gives your organization an edge, is not the fact that you are using it, but how well you are using it. The uniqueness that your organization brings to the market, lies less in the product or the solution itself, than in the process of how the product/solution reaches its intended customer.

The message that you are sending across to your customer will not hit home, if it isn’t specifically tailored for that particular customer. With Big Data providing all the information you could possibly want, Analytics allowing you to process that data, and AI helping you to predict the responses of the customers, if you still fail to leverage all this to make an impact when you are reaching out to the customers, it is likely that they will slip away to other marketers who have, in fact, automated their marketing processes.

WHY AUTOMATE? The question that needs to be addressed here is that why is there

SEPTEMBER 2019 ENTERPRISE IT WORLD

15

COVER STORY // MARKETING AUTOMATION

ROBIN DAS PRODUCT HEAD, BRANDINTELLÉ SERVICES PVT LTD

“Our ultimate target is to minimise the need for Marketing Course Correctionst - by

ANOOP KARUMATHIL MELETHIL HEAD MARKETING, MAVERIC SYSTEMS

“Many corporations across the world are evolving to serve their customers in a better way and hence increase the

applying near real-time analytics while creating & approving budgets & plans.”

market share of their services. This calls for lot more degree of customization of the marketing message, which is one of the key reason why most of the marketers are adopting marketing automation tools.”

suddenly a shift in favour of Automation within the Marketing processes that have traditionally had a very high degree of personalization.

The answer lies in the question itself. With technology becoming a commonplace, customer consumption patterns and buying behaviour are changing massively. There is an explosion of data that was previously limited to a selected sample space that offered minimal information for the marketers to work with. The widespread adoption of Technology, at not just the businesses’ end, but also at the customers’ end, have made it crucial for the marketers to dissect the data and use it to make informed decisions about the customers. It is almost like a role reversal where the customer is not the only one with the access to information about the organization or a product/solution they are looking for. But the ball is now in the court of the marketers who have access to data that can help them target the perfect fit of customers for their organization. And the way to do this is through Automation.

BECOMING A PIONEERING CMO

16 ENTERPRISE IT WORLD SEPTEMBER 2019

PUNEET BAJAJ PARTNER, IFI TECHSOLUTIONS

“The emergence of new technologies help marketing teams to collect tons of data from various

The Accenture report, ‘Way Beyond Marketing: The Rise of the Hyper-Relevant CMO’, talks about how the pioneering CMOs are not just exploring the new directions, rather they are actively rethinking their own roles. Pioneering CMOs are 27% more likely than their old-fashioned counterparts to say that their primary expertise is in being an innovator, looking to use emerging technologies to grow the business. While their peers are paying homage to the legacy systems,

sources from within the organisation and outside too, processing this data and learning from it on regular basis can help build strategies with much higher accuracy.”

the pioneering CMOs have moved on to leveraging the new technologies. (table Accenture report pg 10) Referring to how it can be done, Robin Das, Product Head, Brandintellé Services Pvt Ltd.

MARKETING AUTOMATION // COVER STORY

ANKIT TALAULIKAR CO-FOUNDER AND DIRECTOR, DREAMSKETCHERS

“With a consumer driven market, today the need to not only understand but to study

MANI GOPALARATNAM CTO, CUSTOMER SUCCESS, RESULTICKS

“Over the course of the next 2 years, we believe audience segmentation,

customer journey refinement, and campaign planning—once manual tasks—will be considerably less time-consuming, increasing operational efficiency and allowing brands the time to focus on strategy and building key differentiators.”

the consumer is growing and evolving at an exponential rate.

Using certain tools we are able to better understand consumers and their reactions towards trends and interactions with brands which form the core of any marketing idea.”

NEERAJ SINGHAL uses Data Analysis as an example. He says, “Data Analysis is one of the key elements needed to create impactful and creative campaign. Through the automation process, marketers can read, interpret, and visualize data in order to tweak campaigns and make informed decision.”

There is no dearth of examples that testify the advantages of Marketing Automation. With Digital Marketing, for instance, which happens to be one of the most crucial subset of Marketing today, Automation provides the foundation on which the Digital Marketing strategy of the organization is built.

“Marketing automation, powered by AI and ML, are enabling marketers to move past burdensome, manual segmentation towards segment-of-one targeting,” says Mani Gopalaratnam, CTO, Customer Success, Resulticks.

The cumbersome groundwork that offered a stale, outdated, limited data at best, that had to be extensively worked upon manually to extract some actionable insights, has been replaced by a massive database that when worked upon with AI and ML, delivers to the marketers all the information that they need to know to target their

COUNTRY MANAGER, ZEOTAP INDIA

“We are living in a world where the customer is operating through

prospective customers one-on-one. “It is about knowing what a customer or prospect is looking for and guiding them towards the right offer or experience through a holistic, individual journey that is paved with relevant communications and evolves across interactions and over time,” Gopalaratnam added.

FINALLY At a time when Automation is the driving force

multiple devices and touchpoints. For a company to succeed in a ‘device-agnostic’ world, it must leverage marketing automation tools and improve Customer Journeys and Content discovery.”

in the industry, no department can survive in the evolving market dynamic, without coming on-board with Automation. Harnessing the immense potential that lies in the concept that is Marketing Automation is the road ahead for a pioneering CMO.

SEPTEMBER 2019 ENTERPRISE IT WORLD

17

CIO SELECT AWARDS

INDIAN TECHNOLOGY LEADERSHIP LANDSCAPE Enterprise IT World conducted a survey in the Indian market place for finding out about Technology Leadership. Over a thousand CIOs participated in the survey and voted for their top 2 leading brands. The results, unaffected by any third-party influence, highlight the market positioning of the brands.

Leading Application Performance Monitoring Brands.

Choice

Oracle

CA Technologies

Solar Winds

Riverbed

Microfocus

Microsoft

Manage Engine

IBM

Other

Leading BI & Analytics Platforms

18 ENTERPRISE IT WORLD SEPTEMBER 2019

Tableau

SAP

Oracle

Tibco

Qlik

Zoho

IBM

Infor

SAS

Cloudera

Other

CIO SELECT AWARDS

Leading Business Email Platforms Microsoft Exchange

Zoho Mail

Google

Apple

IceWrap

Zoho

Zimbra

Yahoo

IBM

Microsoft Outlook

Other

Leading Cloud Computing Companies AWS

Vmware

Microsoft Azure

IBM Cloud

Cloud4C

Rackspace

Google Cloud Platform

Red Hat

Adobe

Salesforce

Oracle Cloud

Leading CRM Brands Salesforce

Freshworks

Zendesk

Other

Microsoft SAP ServiceNow

Leading DC Solutions Vendors Schneider Electric

Panduit

Eaton

Other

Vertive CommScope ABB

SEPTEMBER 2019 ENTERPRISE IT WORLD

19

CIO SELECT AWARDS

Leading DLP Brands Sophos

HP Aruba

Intel Security

Cisco

Fedelis Cyber Security

RSA

InfoWatch

Trend Micro

Symantec

Websence

Other

Leading End Point Security brands Symantec

ESET

Intel Security

Solar Winds

Kaspersky Lab

Panda

Sophos

Avast

Bitdefender

Quick Heal

K7

Leading End Point Backup Solution Vendors Druva

Microsoft

HPE

VMware

Commvault

Acronis

EMC

Other

Veeam

Leading Enterprise Storage solution vendors

20 ENTERPRISE IT WORLD SEPTEMBER 2019

HPE

Lenovo

IBM

Fujitsu

Dell EMC

NEC

Hitachi Vantara

Huawei

Oracle

Other

CIO SELECT AWARDS

Leading Enterprise Backup and recovery solution vendors Commvault

Veritas

IT Simple

DellEMC

Actifio

Other

HPE

Arcserve

Veeam

Acronis

IBM

Accops

Leading ERP Brands SAP

Sage

Oracle

Other

Microsoft Dynamics Infor Epicor

Leading HCI Vendors Nutanix

Cisco

Dell EMC

Huawei

HPE

Microsoft

VMWare

Other

Leading Mobility Solution Vendors VMware

Microsoft

IBM

Soti

Citrix

Apple

Mobileiron

Other

Blackberry

_archived_

SEPTEMBER 2019 ENTERPRISE IT WORLD

21

CIO SELECT AWARDS

Leading Printing Solution brands Canon

Kiosera

Epson

Brother

HP Inc

Oki

Xeroc

Other

Ricoh

Leading Scanner brands Canon

Brother

Epson

Other

HP Inc. Xerox Kodak Alaris

Leading SIEM Brands IBM Security

Micro Focus

Intel Security

Solar Winds

Splunk

Other

LogRhythm RSA

Leading Structure Cabling Brands

22 ENTERPRISE IT WORLD SEPTEMBER 2019

D-link

Siemon

TE

Fluke Networks

Digisol

Bolden

CommScope

Legrand

Radiant

Panduit

Leviton

CIO SELECT AWARDS

Leading UC Brands Polycom

NEC

Cisco

Matrix

Avaya

Mitel

ALE

Huawei

Unify

Microsoft

NTT

Leading UPS Vendors ABB

Legrand

Eaton

Delta Power Solutions

Vertiv

Other

GE Schneider Electric

Leading UTM Vendors Sophos

Barracuda Networks

Fortinet

PaloAlto

Cisco

StormShield

Check Point

Quick Heal

SonicWall

Gajshield

Other

Leading Video Collaboration Brands Cisco

Google

Polycom

Other

Avaya ALE Microsoft

Leading x86 Server vendors HPE

Cisco

Dell EMC

Acer

Lenovo

SuperMicro

Fujitsu

NEC

Huawei

Other

SEPTEMBER 2019 ENTERPRISE IT WORLD 23

CMO LEADERSHIP AWARDS

CMO LEADERSHIP AWARDS 2019 In recognition of the innovative work these marketers have been doing in the industry, Enterprise IT World is awarding them with the CMO Leadership Awards 2019. These are the best marketing minds that are spearheading the Marketing revolution.

RAM RAMALINGAM

Global Head–Marketing & Strategy

R Systems International In his 13 years of experience in the industry, Ramalingam has previously worked with companies like Convergys, CMYAD UK Ltd., ApnaPaisa, Netmagic Solutions, Sify Corp., Campus Consortium and IBM.

AJEESH VENUGOPALAN Director Marketing and Global Head of Alliances

CSS CORP

In his 15 years of experience in the industry, Venugopalan has previously worked with companies like HCL Infosystems, McAfee, Compulink Systems, Servo Sell, Nous Infosystems and Wipro.

JATIN DESAI

ARCHANA SINHA

Matrix Comsec,Vadodara,India

Salesforce

Marketing Manager

After getting his MBA – Marketing degree, Desai started working with Matrix Comsec as the Product Manager, 11 years ago. Currently he occupies the position of Marketing Manager at Matrix Comsec.

24 ENTERPRISE IT WORLD SEPTEMBER 2019

Senior Director Marketing

In her 21 years of experience in the industry, Sinha has previously worked with companies like Global Groupware Solutions, Escosoft Technologies, PeopleSoft India, Hewlett Packard, Microsoft Corporation, IBM, Oracle and Dassault Systems.

CMO LEADERSHIP AWARDS

CATALINA MAN Regional & Channel Marketing Manager, India & SAARC

Thales Cloud Protection & Licensing In her 8 years of experience in the industry, Catalina has previously worked with companies like UBS and Invesco. She joined Gemalto, 5 years ago as the Marketing Operations Manager, APAC and is now the APAC Marketing Operations Manager & Regional & Channel Marketing Manager, India & SAARC.

DHRUV KHANNA

Chief Executive Officer & Global Sales Director

Data Resolve Technologies Private Limited

In his 18 years of experience in the industry, Khanna has previously worked with companies like Protocol Telecom, Futuresoft Solutions, Network Security Solutions, Brightpoint, IBM and Aujas.

GAURAV KUMAR VATS Assistant Manager

Hitachi Systems Micro Clinic Pvt. Ltd. In his 5 years of experience in the industry, Vats has been holding up the position of Assistant Manager – Marketing with Hitachi Systems.

NEHA N VERMA

Regional Marketing – India, Sri Lanka & UAE

The Executive Centre

In her 11 years of experience in the industry, Verma has previously worked with companies like Iads and Events, Prestige Group and Cowrks.

PINAKI KRISHNA PILLAI GAURAAV THAKAR Vice President

QualityKiosk Technologies In his 12 years of experience in the industry, Thakar has previously worked with companies like Computer Sciences Corporation, Draftfcb, IIM Rohtak, Exilant Technologies and Position2.

CMO

MicromCRM In his 18 years of experience in the industry, Pillai has previously worked with companies like Kashyap Radiant Systems, Slashome Technologies, Sookshmatech Integral Techno Solutions, Ttransforme, Applexus Technologies and has also worked as an Independent Marketing Consultant before joining MicromCRM. SEPTEMBER 2019 ENTERPRISE IT WORLD 25

CMO LEADERSHIP AWARDS

RAHUL MENON

India Marketing Manager

Zendesk

In his 10 years of experience in the industry, Menon has previously worked with companies like MTNL, L&T Infotech, Flock.co and Directi.

RAJAT SAHU

VP Marketing & Alliances

InstaSafe Technologies Pvt Ltd. In his 23 years of experience in the industry, Sahu has previously worked with companies like Cyber Media India, Jasubhai Digital Media, CIOL.COM, Ginger Communications, MIcroworld Software and Trend Micro.

RAJESH GOENKA

Director, Sales & Marketing

RIMI DAS

Head Of Marketing, India & SAARC

FireEye

In her 21 years of experience in the industry, Das has previously worked with companies like Taj Group of Hotels, IBM India Limited, Hutchinson, ITC Infotech, BEA Systems, VMware, Oracle, Dassault Systems and Logo Infosoft.

SAIRAMPRABHU VEDAM Chief Marketing Officer (CMO)

Kore.ai

In his 20 years of experience in the industry, Vedam has previously worked with companies like HCL-Cisco, Computer Associates, Apere Inc., Napier Healthcare Solutions, Pramati Technlogies, Asaanpay Solutions and Cigniti Technologies.

SANTHOSH NS

RP tech India (A Division of Rashi Peripherals Pvt Ltd)

Head – Marketing & Communications

In his 24 years of experience in the industry, Goenka has previously worked with companies like Sulzer Pumps, Kilburn Engineering, John Crane Ltd., Kishor Pumps, Rashi Peripherals and NVIDIA Graphics.

In his 17 years of experience in the industry, Santhosh has previously worked with companies like MRM End to End, SAP Labs and George P Johnson. Apart from having worked as an Independent Consultant, he has previously occupied positions like Senior Manager – Integrated Marketing, Group Business Development Head and Head of Marketing for South Africa among other key positions.

26 ENTERPRISE IT WORLD SEPTEMBER 2019

Fujitsu India

CMO LEADERSHIP AWARDS

SARAT PATNAIK Head of Marketing

GVK BIO In his 16 years of experience in the industry, Patnaik has previously worked with companies like IFCAI, Solix Technologies, Edutech, TAKE Solutions and Navitas Life Sciences.

SUCHITA VISHNOI

Senior Director, Marketing (APAC)

Cognizant Digital Business In her 16 years of experience in the industry, Vishnoi has previously worked with companies like Solutions Integrated Marketing Services, Netmagic Solutions, Trend Micro and Salesforce.

SWAGAT SINGH

Senior Manager - Marketing

Innovapptive Inc

In his 11 years of experience in the industry, Singh has previously worked with companies like Techno IT, Appnomic Systems, ProcessMAP Corporation and HighRadius.

VISHAKHA AGARWAL CMO & Co-Founder

VSynergize

In her 11 years of experience in the industry, Agarwal has occupied multiple key positions within VSynergize. From growing through MQL to SQL Conversion, Lead Generation, B2B Intent Data, Content Syndication and Account Based Marketing, she is currently the Chief Sales and Marketing Officer.

VISHAL R. JOSHI

General Manager - Marketing

ESDS Software Solution Pvt. Ltd.

Joshi started his career as the Team Leader – Channel Sales at Tata Communications and is currently the General Manager for Marketing, Branding, Events, Media & PR at ESDS Datacentres.

VIVIAN JOSEPH GOMES

Vice President – Marketing & Inside Sales

CSS Corp

In his 17 years of experience in the industry, Gomes has previously worked with companies like Infosys, NIIT, Exemplarr Worldwide, Genpact and Cloud Leading Solutions.

SEPTEMBER 2019 ENTERPRISE IT WORLD 27

CMO LEADERSHIP AWARDS

MAANSI SANGHI Chief Marketing Officer

Lavelle Networks In her 17 years of experience in the industry, Sanghi has previously worked with companies like Avaya, Edisphere Software, Envizon, Hotelogix and Cloudcherry.

Siddharth Singh

AVP & Head of Marketing

Yotta Infrastructure In his 16 years of experience in the industry, Singh has previously worked with companies like Jasubhai Digital Media, IDG Media, Netmagic Solutions and Karix.

SANDEEP NAGPAL Vice President and Head of Marketing (APAC & MEA)

Cvent

In his 25 years of experience in the industry, Nagpal has previously worked with companies like DANSO, Honda Siel Power Products Ltd., New Holland, Canon India, Microsoft Corporation, Nokia, CAPED India, SAP and DMAsia.

CHITHRA DEVI

National Head Marketing Communication

Socomec Innovative Power Solutions Pvt. Ltd.

21 years ago Chithra joined the industry as the Corporate Communications Coordinator for Ford India. After working for 9 years with them, she moved on to Socomec UPS India as the Assistant Manager – Marketing and currently occupies the position of National Head Marketing Communication.

VINOD KUMAR CEO

Satcom Infotech Pvt Ltd Kumar stepped into the industry 31 years ago, as the Regional Manager for Blue Star Ltd. After 11 years with the organization, Kumar moved on to become the CEO of Satcom Infotech and has been in that position for 19 years.

28 ENTERPRISE IT WORLD SEPTEMBER 2019

NIVEDITA MUKHIJA

Head of Marketing - India and SAARC

Nutanix

In her 14 years of experience in the industry, Mukhija has previously worked with companies like Agilent Technologies, Symantec and Micro Focus. After four years of working as a Marketing Consultant, she joined Nutanix over 2 years ago.

CMO LEADERSHIP AWARDS

NIKHIL SHARMA Marketing Lead - India and SAARC

Veeam Software

ABHISHEK JHA

Product Marketing Manager, Global Enterprise Business

Quick Heal Technologies

In his 20 years of experience in the industry, Sharma has previously worked with companies like Kandhari Agencies, Dun and Bradstreet Information Services, Oracle, GroupSoft, Dell Software and Persistent Systems Limited.

In his 6 years of experience in the industry, Jha has previously worked with companies like mYwindow, Neuronme.com and ValueFirst Digital Media Pvt. Ltd.

L K Pathak

AMIT KUMAR

Vice President- Key Account Marketing & Head of Media Relations

Sterlite Technologies Limited

In his 18 years of experience in the industry, Pathak has previously worked with companies like JK Tyre and Industries, DB Corp and Cyberoam, before joining Sterlite over 8 years ago.

Head of Marketing

Tecnotree Corporation In his 15 years of experience in the industry, Kumar has previously worked with companies like Ricoh India, Net4 India, Oracle and IBM.

PUJA BHATTACHARJEE

CHINMAY PRADHAN

Beaviour

NSEIT

Institutor

In her 14 years of experience in the industry, Bhattacharjee has previously worked with companies like Texas Instruments (India) Pvt. Ltd., Nucleus Software Exports Limited, GlobalEdge and InvenTrust.

Practice - ISRC

In his 13 years of experience in the industry, Pradhan has previously worked with companies like SAAC Technocom, DSM Infocom, MIEL e-Security, Arcon and Checkmarx.

SEPTEMBER 2019 ENTERPRISE IT WORLD 29

CMO LEADERSHIP AWARDS

ADARSH KAUL

ANOOP MELETHIL

Avaya

Maveric Systems

INDIA & SAARC LEAD Marketing

Marketing Head

In his 18 years of experience in the industry, Kaul has previously worked with companies like Jasubhai Group, Lenovo, Microsoft, SAP and F-Secure.

In his 17 years of experience in the industry, Melethil has previously worked with companies like GTL, Deloitte, Infosys Technologies, Collabera and Wipro.

ADARSH PETE

ATIN VERMA

India, South Asia Lead - Brand, Social and Corporate Advertising

IBM

In his 17 years of experience in the industry, Pete has previously worked with companies like Studio Printart, Timesjobs.com, Tally Solutions, SAP Labs, Oracle and Adobe.

DEBMALYA DEY ROY

Vice President - Sales and Marketing

Pi Datacenters Pvt. Ltd. In his 21 years of experience in the industry, Roy has previously worked with companies like Hewlett Packard India, Apara Enterprise, Microland Limited, Tata Communications and Zensar Technologies.

30 ENTERPRISE IT WORLD SEPTEMBER 2019

Chief Marketing Officer

DG7 Solutions Pvt. Ltd In his 19 years of experience in the industry, Verma has previously worked with companies like Sercon India, Tally India, McAfee, Vaultize, the Vegetable Van and Ingram Micro.

DEEPAK MATHUR Marketing Manager, India & SAARC

Palo Alto Networks In his 14 years of experience in the industry, Mathur has previously worked with companies like Digitas and Cisco.

In the past he has held positions like Senior Manager, Client Relationships and Marketing Manager, Distribution Channels.

CMO LEADERSHIP AWARDS

KUNAL AMAN

Head of Marketing & Communications

SAS India

ANITA KUKREJA

Head - Marketing & Channel Sales

IceWarp India

In his 13 years of experience in the industry, Aman has previously worked with companies like Tata Institute of Fundamental Research, Amdocs, Becton, Dickinson and Company, HCL Technologies, L&T Infotech and Datamatics Global Services.

In her 20 years of experience in the industry, Kukreja has previously worked with companies like UTV Interactive, Paradyne Infotech, SecureSynergy, Netmagic Solutions and EmPowerU.

SRIHARI GOPINATH

VAISHALI SHIVSHANKAR

Director

Hewlett Packard Enterprise, India

In his 18 years of experience in the industry, Gopinath has previously worked with companies like Radio City FM 91, Star India, Intel and React Media. He joined Hewlett Packard Enterprise 10 years back and has held key positions like HP/ Microsoft Infra2Apps - National Manager, National Business Manager and Head of Marketing - Enterprise Group (India).

B.S. Rao

VP – MARKETING

CtrlS Datacenters

In his 25 years of experience in the industry, Rao has previously worked with companies like STM Limited, GTL Limited, ARM Limited, TPMS Private Limited, Net4 India, Reliance Communications and SingTel Global India.

Head Marketing & Communication , India & Saarc

Check Point Software In her 18 years of experience in the industry, Shivshankar has previously worked with companies like Livehelper LLC, Oracle Corporation, SAP Labs, IBM India, EMC and SonicWall.

RISHI PRASAD

Senior Marketing Manager

Seagate Technology In his 23 years of experience in the industry, Prasad has previously worked with companies like EasyCall Communications, Canon India, Toshiba, Redington India and Western Digital.

SEPTEMBER 2019 ENTERPRISE IT WORLD

31

CMO LEADERSHIP AWARDS

AMRESH MISHRA

Sr. Marketing Manager - India & South Asia, and Education Vertical Marketing Lead APAC

Alcatel-Lucent Enterprise In his 11 years of experience in the industry, Mishra has previously worked with companies like 4Cplus and CyberMedia. He joined Alcatel-Lucent Enterprise 5 years ago and has since held key positions like Partner Marketing Manager - APAC and Manager - Partner Marketing, APAC & China.

JAGADISH NAGENDRA Head Marketing - India & SAARC

SonicWall In his 15 years of experience in the industry, Nagendra has previously worked with companies like Inflow Technologies, Transition Systems, Virtual Netcomm, Rah Infotech and Dell.

32 ENTERPRISE IT WORLD SEPTEMBER 2019

JESSICA D’CRUZ India & SAARC Marketing

Fortinet In her 15 years of experience in the industry, D’cruz has previously worked with companies like Ingram Micro, Sun Microsystems and Panduit.

PRITAM ONSKER

Associate Vice President, MECAA Sales

Tata Communications In his 19 years of experience in the industry, Onsker has previously worked with companies like Hughes Telecom, Reliance Infocomm, Reliance Communications and Bharti Airtel.

CMO LEADERSHIP AWARDS

SHARAD POPLI Founder

Digital Glue In his 18 years of experience in the industry, Popli has previously worked with companies like National Centre for Software Technology, Business India Information Technology and QuantumLink Communications.

MEHRAJ LANKER Chief Marketing Officer

StarCom Information Technology Limited In his 21 years of experience in the industry, Lanker has previously worked with companies like Cranes Software, Seasolve Software and Cubeware GmbH.

RASHMI CHANDRASEKHAR

ANUPAM SAH

IBM Security Services Asia Pacific

CP Plus

Partner

In her 21 years of experience in the industry, Rashmi has previously worked with companies like Netgalactic, Kshema Technologies, Wipro and Accenture.

DGM - Marketing

In his 13 years of experience in the industry, Sah has previously worked with companies like Geospatial Media and Communications, India Today and UBM India. He joined CP Plus 6 years ago and has held key positions like Sr. Manager Marketing and AGM - Marketing.

SEPTEMBER 2019 ENTERPRISE IT WORLD 33

THE STUFF // PRODUCTS & SERVICES

CIO TOYS NUMERIC’S DAKER DK PLUS – RACK TOWER CONVERTIBLE UPS Numeric’s rack-tower convertible UPS – Daker DK Plus UPS is designed to meet the specific needs of businesses where real estate space utilization is a key factor. With the reversible screen, this convertible UPS can be used both in tower and 19” rack configuration. It also comes with a user friendly LCD display screen where the main parameters of the system and the status of the UPS, including the battery charge level and faults can be viewed.

The features of DAKER DK PLUS include High density UPS, Flexibleconfiguration,Rotatablescreen,IntuitiveUserInterface,High Efficiency upto 94%, Smart battery management, 0.9 in 1-3 kVA and Unity power factor in 5 – 10 kVA, Integrated communication software,Environmentfriendly,EcoPassportholder,Upto4units in parallel and Silent operation – less than 50 dBA.

FORTINET’S NEW NEXT-GENERATION FIREWALLS

B Y S A N J AY @ A CC E N T I N F O M E D I A . CO M

Fortinet secures the cloud on-ramp with new high-performance FortiGate Next-Generation Firewalls (NGFWs), comprised of FortiGate 1100E, FortiGate 2200E, and FortiGate 3300E. These new offerings support Security-Driven Networking and enable organizations to securely accelerate their on-ramp to the cloud.

Accelerating the on-ramp to the cloud requires a new and innovative approach – Security-Driven Networking – that allows enterprises to architect networks that deliver seamlessly integrated end-to-end security realized by solutions such as Secure SD-WAN from branch locations and high-performance secure connectivity through data centers.

This lineup solves the most common bottlenecks enterprises face when trying to securely connect to the cloud, including: Achieving secure, high-speed connections to multiple clouds, Providing perimeter defense and DDoS prevention, Gaining full visibility in encrypted flows, Segmenting the network and Protecting business critical applications and servers.

34 ENTERPRISE IT WORLD SEPTEMBER 2019

RNI NO: DEL ENG/ 2017/ 69906 Postal Reg. No.: DL-SW-01 / 4200 / 17-19

Date of Publication: 28 of Every Month Date of Posting: 1 & 2 of Every Month