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Careers In Advertising Introduction Eligibility Job Prospects Remuneration Institutes
Introduction
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Advertising is a form of marketing communication used to promote or sell something, usually a business's product or service. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Eligibility
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Eligibility for most of the advertising postgraduate diploma/ degree courses is graduation in any discipline with a minimum of 50 percent marks. Admission to most of these courses is based on an entrance exam and/or interview.
Job Prospects
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Advertising departments of private and public sector companies. Job seekers can also find openings in newspapers, journals, magazines; commercial section of radio or television; market research organizations and so on. One can also work as a freelancer.
Remuneration
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A career in advertising fetches attractive remuneration. Fresh graduates can start with a salary of Rs. 9,000 15,000 per month. While those with MBAs and professional training in advertising can get salaries ranging from 15,000 to 20,000 per month. Salary of a successful advertising person you can be around 30,000 to 50,000 per month depending on the ad agency
Institutes
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Zee Institute of Creative Art, Thane
Zee Institute of Creative Art (Banshankari), Bangalore Maya Academy of Advanced Cinematics (MAAC), Janakpuri, Delhi