Careers in customer relationship management

Careers

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In Customer Relationship Management Introduction Job Prospects Remuneration Institutes

Introduction

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Customer relationship management (CRM) is an approach to managing a co pa y’s interaction with current and future customers. The CRM approach tries to analyze data about customers' history with a company, in order to better improve business relationships with customers, specifically focusing on retaining customers, in order to drive sales growth. One important aspect of the CRM approach is the systems of CRM that compile information from a range of different channels, including a co pa y’s website, telephone, email, live chat, marketing materials, social media, and more.

Job Prospects

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Candidates with MBA graduation are most in demand for the position of Customer relationship manager in reputed firms. But opportunities are also available for graduates who have successfully completed a CRM course with excellent interpersonal skills and work experience. Customer relationship management professionals can find openings in the different departments of a company such as marketing, sales, strategy and IT. The specializations of the customer relations manager are needed in the fields of banking, Ecommerce sectors, Finance, Accounting, Insurance, Research, Legal, IT, Management, Sales, Marketing, Manufacturing and consulting organizations, etc.

Remuneration

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The average pay for a Customer Relationship Management (CRM) Consultant is Rs 601,800 per year.

Institutes

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Dr.G.D. Pol Foundation , YMT College of Management, Navi Mumbai , Maharashtra.

Anna University Coimbatore- School of Management Studies, Coimbatore , Tamil Nadu.

School of Management Studies - Anna University of Technology, Coimbatore, Tamil Nadu.

Symbiosis Centre for Distance Learning, Bangalore / Bangalore , Karnataka.