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Careers In
Visual Merchandising Introduction Eligibility Job Prospects Remuneration Institutes
Introduction
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Visual Merchandising is purely an aesthetics of science and its the backbone of Retail Industry. Visual Merchandising plays a highly major role in Retail Industry. However the merchandise hardly sells in retails where identical merchandise is flooded in the market. Visual Merchandising is a silent selling technique that helps to reduce the employee mix and increase per square feet returns and can further helps in reducing marketing budgets. The activity and profession of developing the floor plans and threedimensional displays in order to maximize sales.
Eligibility
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A student can be from any field or any background. One can enroll after 10+2 to the different diploma programmes. Many institutes conduct an aptitude test and interviews for VM courses. Even Crash courses are being offered for the working students and professionals. There are many Certificates, Diploma Programmes being provided by different institutes. Various institutes, all over India, offer diploma courses in visual merchandising.
Job Prospects
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There are many allied fields that can expand the scope for a visual merchandiser. Exhibition displays, birthdays, set design (theatrical sets included), theme parties, hotel lobbies, home and wedding decorations are some of these areas. Many big garments brands like Provogue, Shopper's Stop, Ebony and Lilliput etc. maintain in-house teams. Opportunities abound especially during festivals like Diwali, Dassera, Christmas and Valentine’s Day etc. these, being seasonal business opportunities, require approaching the right kind of shop at the right time. The idea should be to start small and thinkbig.
Remuneration
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A Visual Merchandiser earns an average salary of Rs 356,479 per year.
Institutes
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Birla Institute of Management Technology, New Delhi. K J Somajya Institute of Management, Mumbai. Mudra Institute of Communications, Ahmedabad