How To Combat The Ferris Wheel Syndrome

How To Combat The Ferris Wheel Syndrome - Elinor Stutz

Entrepreneurship and the Ferris Wheel both provide you with their ups and downs. Our anticipation of the highs, and how we deal with the lows, are quite similar for both experiences.

A new client or an advance in business will have you excited and on a high. Similarly, the anticipation and experience of being on top of the Ferris Wheel are exhilarating. But the high is only a quick instant in time. People new to entrepreneurship are initially excited and filled with enthusiasm about the idea of being in business. However, they soon see the need to dig in and begin from the bottom.

The feeling of exhilaration includes only a tiny percentage of time spent working on the business. Reality provides the lowest of lows. As you begin, there is grand anticipation of landing the first few clients. The excitement comes to a frenzy. Once business is finalized, deep concern about remaining in business can take over. A majority of start ups have to close shop before the end of their first year.

Occasional calculated risk is necessary for potentially landing further up the mountain of success. At the same time, there is a need to remain current with the news and developing trends. The more challenging learning curve is to find your sweet spot for clientele. Knowing who you serve best, and how to attract that audience are essential factors for increasing business. Relentlessly working your plan and focusing on client care will attract a broad audience.

Over time, you will build a stand out brand that differentiates you from your competitors. The final test is to see if you can widen your scope by varying communication and adding to your repertoire of services. Review each revenue stream. As you add new components, verify that they all work well together.

You can combat the forever Ferris Wheel cycle by keeping your pipeline of opportunity full and flowing. A daily commitment to seeking out new potential clients contributes to maintaining a full sales funnel. Within a few months, the business begins to trickle and then flow through. The stress lessons as new clients become routine. And the stark contrast of highs and lows slowly begins to disappear.

Occasional help from a coach or taking a formal class will launch you into your next desired phase.

Should you be frustrated by the Ferris Wheel syndrome, take time to consider where adjustments will assist your future moves.

Do you:

• Withdraw from follow-up believing the effort is of no use

• Shy away from getting help preferring to remain in your comfort zone

• Overlook development of a returning and referring clientele?

Occasional help from a coach or taking a formal class will launch you into your next desired phase. In the meantime, continue experimenting with what may or may not work. In either case, view all of the outcomes as being good. If a trial doesn’t work out well, you know to drop it and not waste time. When a test works out well, you know to continue with the strategy. When you can, leverage the better approach for a greater variety of opportunities.

As you advance, a new set of highs appear on a steadier basis. The most important goal is to aim toward nurturing a happy clientele. Happy clients provide repeat business, referrals, and testimonials that you desire. The process repeats as it feeds into maintaining a full pipeline. Moving into the role of leader, share your best lessons with peers and community. You will no longer have to combat the Ferris Wheel syndrome. Satisfaction becomes a varying type of high that lasts long into the future.

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elinor@smoothsale.net

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