Personal Branding and the Impostor Syndrome

Personal Branding and the Impostor Syndrome - RHODA JOHNSON

Many high performing professionals struggle silently with the “Impostor Syndrome”. According to the May 7, 2008 Harvard Business Review, “the Impostor Syndrome can be defined as a collection of feelings of inadequacy that persist despite evident success. Impostors suffer from chronic self-doubt and a sense of intellectual fraudulence that override any feelings of success or external proof of their competence.”

It is my personal experience and professional observation that the lack of self care and a support system, burnout and following the latest trends are big contributors to the imposter syndrome. All these have in common the focus on outside influences. In time they create the perfect internal storm resulting in the anxiety of people pleasing and self betrayal.

Self care and self awareness are key to shift from an external perspective to an internal one. When this shift to self care and self awareness includes the intention of being compassionate to others, it helps to create meaningful connections that often become a great support system.

Self care, self awareness and intention inform my approach to Personal Brand Development. My approach emphasizes the daily self care habits of wellness, skincare, grooming and a polished image. I help my clients understand that their personal brand is a reflection of their personality, skill sets and goals while respecting the social constructs of their desired social circles. When your personal brand consistently reflects these, an authentic self confidence exudes in an impactful presence that has the ability to access new opportunities to elevate your professional and personal value. I have seen several of my clients soar in their careers by showing up the best version of themselves as a daily high performance habit.

Dr. Albert Mehrabian, author of Silent Messages conducted several studies and discovered the most crucial aspect of communication is non-verbal; only 7% of any message is conveyed through words. What does your non-verbal message say about you and your brand?

Here’s one of our tutorial videos that demonstrates the impact of grooming, makeup, color analysis and wardrobe development: https://www.youtube.com/watch? v=FXJPvIqyR2Y&t=215s

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Happy Holidays, Rhoda Johnson Image Brand Strategist, Rhoda Design Group