THE ENTREPRENEUR’S RADIO SHOW Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business
Episode #81: Melissa G. Wilson http://theentrepreneursradioshow.com/81-melissa-wilson-clever-way-to-grow-business/ In this episode, Travis had an informative talk with successful entrepreneur and inspirational leader Melissa G. Wilson. Melissa has started from the ground up, establishing herself and gaining connections through her writing and mentoring. Apart from the books that Melissa wrote for entrepreneurs she has also created Networlding with the vision of coaching entrepreneurs and helping them establish a series of networks with fellow entrepreneurs to grow their business. Melissa has achieved so much through the years and she is now giving back to those people who need her wisdom and advice needed to establish their business through free materials and instructional programs. Melissa and Travis share their insights on topics that are valuable to all entrepreneurs, from establishing links to getting the right kind of help when starting your own business. Melissa also shares her concept of the great exchange where entrepreneurs could follow 7 steps and experience what she calls transformational opportunities to help establish your business. And it is also a way to give back and exchange what knowledge you learned through the connections you've established. These are a few of the things that entrepreneurs could benefit from this episode of The Entrepreneur’s Radio Show.
Melissa G Wilson – A clever way to grow your business Travis: Hey, it's Travis Lane Jenkins, welcome to episode number 81 of the Entrepreneur's Radio Show, a production of Rock Star Entrepreneur Network. Now, for those of you that are new to the show, each and every episode I'd like to try and deconstruct the path to success for each of our guest so that you can see what they've done to become successful. The reason why I do this is I want you to be able to model what other successful people have done so that we can help you fast track your business to that next level. Although I want you to notice how imperfect their journey is each and every time, okay? So today I'm going to introduce you to rock star entrepreneur Melissa G. Wilson. Melissa is brilliant on many levels and lots of fun. Now, Melissa has been teaching the science of networking to thousands of people over the past two decades where she teaches the power of 10. During this interview she explains, and I'll let her explain the power of 10, but during this interview she explains the 7 different types of support that you'll need to have a high level of success, which I have to say is unique and brilliant. And I never heard of it this way and it's really, really good stuff. She's an expert on many other topics. I know that she's published 13 books and the interview really could go a variety of directions but mostly, we talk about these core things, and I'm confident that they'll bring value to what you're doing to
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THE ENTREPRENEUR’S RADIO SHOW Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business
grow your business also. So be sure and stay with us until the very end if you can because I want to share some inspiration with you, plus I have a contest that I want to tell you about where you'll have a chance to win $73,000 in cash and prizes. And that cash and prizes is centered around personal mentoring and all of the things or many of the things that will help fast track your business to many levels or the next level and beyond. Plus, you'll have a chance to win a Lamborghini. So be sure and hang out with me until the very end. Now, I want to take a quick minute and say thank you to Jason Child for sharing your story with me. Keep up the great work you and your family are doing there in your business. I love to hear when someone as young as you are is motivated to take control of your future. So I'm really impressed Jason, keep up the great work. Also, Tomas Clifford, thank you for the positive feedback my friend, I really, really do appreciate it. Remember that anytime you want to ask a question or give some feedback, just go to rockstarentrepreneurnetwork.com and click on the speaker icon, it's on the right hand side, it's like a little tab thing on the right hand side of the screen. And what it will do is it will just record, you'll have 3 minutes to say whatever you want to say. Now, if you come up with a great question that everyone would benefit from hearing the answer, I'll respond to it on the show so that it's instructive for other business owners. So there's kind of a wide range of things that you can use that for so I encourage you to do that. And thanks guys for giving me the feedback. One last thing, before we get started I want to remind you that there are two ways you can take these interviews with you on the go. You can use iTunes or Stitcher. If you're an iTunes person then of course you can go down that path or you can go to Stitcher. Both of them have some clunky search functions that I know that they're working on. So to make it easier on you, you can go to rockstarentrepreneurnetwork.com and click on the iTunes or the Stitcher in the menu bar and it will take you directly to the podcast where you can subscribe to the show there. So, without further ado, let's get down to business, welcome to the show Melissa. Melissa: Thank you. Travis: I'm super excited to have you here with us. Melissa: I am too, thank you for taking the time and I'm looking forward to it. Travis: Yeah, you bet. So, there's several different directions that we can go with your background. Before we go down that path do you mind giving us kind of the short story of how you got to where you're at and what positioned you to have the level of success and become an expert? Melissa: Yes, I'd be happy to do that. I started back in 1987, post-law school. I had an undergraduate in sociology then graduate was in business and technical writing, and I taught at the college level, I Copyright © 2012, 2013 The Entrepreneur’s Radio Show
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THE ENTREPRENEUR’S RADIO SHOW Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business
taught technical writing. And I got involved in writing computer user manuals for places that included BF Goodrich. And then I went to law school, and ended up with a tech background at a large law firm in Chicago. And after a year I very quickly got the entrepreneurial bug again, because even when I was getting my masters I was looking at working and I was doing consulting and found that I enjoyed that a lot, and I grew up in an entrepreneurial family. My father was a florist and our house was connected to his florist shop. So we grew up as kids, myself and my 2 sisters and brother, working in the greenhouse, taking orders. And so I got the bug again to start my own business, did that in 1987 and decided I was going to do-- Actually, it's easy to say now in early Angie's list. So back then we didn't have everything that is available to us now with the internet, but what I did is I started in Chicago, and went around and found all these places, like find the person who did carpentry and then have that person refer me to somebody else, maybe who built decks. And I had each person recommending another person, and I called it service showcase. And what happened was I enjoyed it and built it, it actually got national attention, and I did this as I was turning out to be more of a single mom if you will. My husband at that time was travelling so much that I had to take care of two kids and make all this work. And I grew, I started an office, I opened up an office, and grew that to about 8 people. But then, I ran out of money, after all the money I'd put in undergraduate, graduate, and law school, and I started to run out of money. And as I liked to say, I downsized before it became popular, and I move back home. And there I had these two little boys at May Inn. I kept working on growing the company, and within 2 years I went back to something I also loved a lot which was writing. And I decided I was going to try my hand at writing books. And so that's where I went around to my network at that time and I said, "Hey, what could I do to get a book written and published here in Chicago?" And someone said, "Oh, Dearborn Publishing there in Chicago, why don't you get in-touch with them?" So I got in-touch with them and they asked me what I was interested in doing, and my idea was a resource book for entrepreneurs. And I had seen the book that was out there at that time, How to Get a Job in Chicago and I thought, "Well, why isn't there a resource book for how to start a business in Chicago if you will?" So I offered that up in a book proposal, and ended up with my first contract. And so then I ended up working and writing the book, and I published it, and it became one of the top 10 business books in Chicago that are Crain's Chicago Business referenced. And that got me-- Everything was like the "you do this and then you get that." So from that I ended up getting called by banks and they had a strong interest in the book to give that to their customers and they said, "Boy, this is a nice tool and we want to give this book out." So it started to get distributed throughout Chicago, and I ended up getting the attention of an accounting firm that also had a training sister company called PDI, which still exist, Practice Development Institute. And they worked, and supported, and trained over 300 accounting firms around the country. So then I know when I was taking on my writing classes. I took every writing class there was in undergraduate, graduate, and law school, and they said, "What do you want to write next?", and I said, "Oh, I think I want to do a book on networking." So that became my theme because I said I used the people at this accounting firm and the training as guinea pigs. And I created my first networking book, taught over 300 accounting firms and accountants how to network. And I practiced
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THE ENTREPRENEUR’S RADIO SHOW Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business
and developed a methodology for networking. And I kept growing it, and through the years I grew it and grew it until it was 1998, and I was on the board of the University of Chicago. And I kept writing books by the way and I was now getting the book-- I had finished book 6, all different kinds of books. And I met a woman on the board who had opened up Latin America promote a roll up, and her name is, it is still Jocelyn Carter-Miller. Travis: Right. Melissa: And so the question I asked her which is one of the best questions I always suggest people ask people when they meet them for any influencers is "What's something you haven't done you'd like to do?" And she said I'd like to write a book. So connect the dots and you'll know I'm going to ask her to write a book with me, and Jocelyn and I wrote Networlding, and what that did for me as I've been working with entrepreneurial companies since 1987, so now we're at 1998, so for 10 years. And then all of a sudden I'm working with a half a million dollar contract at Motorola. And we come out with a book called Networlding. And Jocelyn, she then became their first Chief Marketing Officer. One day we had this heart-to-heart talk and she told me the one thing I needed to know I told her the one thing she needed to know. My thing was, "Hey Melissa, you better really stick with one thing because you've got this book over here called Angels in the Workplace, this book called 75 Cage-Rattling Questions to Change the Way You Work. Focus on one thing and really build it. So when the book came out in 2000, I partnered with our Chamber in Chicago which is considered to be the 2nd top chamber in the country. I got other people helping me, and we did networking boot camps for 1,000 people in a year, and we became number 10 on Amazon in Chicago and held the spot for a year. Melissa: Yeah, so that was a neat thing and I stayed with Networlding doing all kinds of networking books for the next 10 years. And so, that's where I went with it and I worked with Motorola, American Express, Office Depot, CNA, Disney, Accenture, KPMG, banks, all kinds of places, and I built a methodology that still today is very vibrant, and for anyone who wants to know because everybody's like, "Well, what's in it for me?" I give it away now. So if anybody buys a book online I've got guidebooks I give them, I've got tips booklets, I give so much for free and I give the Networlding information away, and the process that I use, it's been licensed by places like Motorola through the university, licensed by Yale University, used it at the University of Chicago, keep going back there. And this is my give back time. So the last 3 years, what I've done after writing book 13 is I started helping others write books. And I took my own methodology for building networks, which is, and this is very powerful so this is the best part of what I'm saying. The science of network showed you and Gladwell pointed it out in the Tipping Point, we're both social scientist, that's where I started and that's where he started.
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Melissa: That you really only have 15 people that you can stay connected to at one time really deeply. So that's called your primary circle. To keep it simple, because I say five people could be your family and your close group of friends. So I say in your work, focus on what I call the Power of 10. But those are not one to a group relationship, that's where people are making mistakes now. People are going out on the net to one to many, and they're maybe meeting with one to a small group. The real power is one-to-one. And I have tons of stories to show that and the other day I talked to a woman who's really sharp. Because I get coaches too, I'm a coach and I find coaches who are really sharp, I'm always learning and growing. And she said I can influence a million people with a tweet but one face-to-face meeting with one person that's influential, that we have an exchange with, that makes up for all those. And I totally agree with her. And I have story after story to prove it. So the primary circle is so important. So what I did is I said, "Boy, I can make a bigger difference if I helped 10 authors a year and who are thought leaders." So that's what I do, I have a packaged program I use for 10 top thought leaders, and I spend 80% of my time focused on them and they spend between 30 to 40,000, and I help them get an agent, get a publisher, do the book. If they're self-publishing, we do the cover, we do the interior, soup and nots helping them set-up their whole platform, and I got to study under Seth Godin, and I was one of 70 to reinvent publishing with him as the Domino Street Team out of 2 million people that follow him. Travis: Wonderful. Melissa: I've been doing that for 3 years, and that's really what I love doing because I feel like I'm following my own methodology and I'm making a difference. Travis: Right. Well, there's a lot to talk about here so let's go back a little bit. One of the things that surprise me is in the beginning of your journey here it's interesting that you started out with a predominantly left brain-focused type job, being an attorney and also writing computer manuals, do you agree with that? Melissa: I would totally agree. Travis: Okay. Melissa: I really appreciate you recognizing that, and the question is why, and I do think one of the things I'll say is I think women really do have a tough time. I'm working on an article on how one can network differently, and I think we get into the traps even like Oprah said; she got into the trap of being a pleaser. And so I think I was overcompensating by focusing on the left side. Travis: Okay. Well, so the interesting thing is most entrepreneurial pursuits come from the right side.
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Melissa: That's right. And so, I will say though that I am whole brain thinker, so the creativity is, it's crazy. I have so many things I'm working on, children's books, and I'm doing a series called Shy Town Girls which is like a Sex and the City for Chicago with these young women, and it's Shy Town Girls, which is doing very well. Travis: Well, that's the wonderful thing about being an entrepreneur is we have a lot of different passions and so one of the things, you have to calm the shiny penny syndrome because you'll start chasing too many things in too many different directions, because we're passionate people. When I talk about left brain, right brain, I'm not trying to put any one person at a box and some people see it that way. I've come to understand that normally, if you will observe a person and determine whether they're left brain or right brain dominant, then they'll normally excel if you'll put them in an environment that makes them comfortable. Now that's for the average person, right. And entrepreneurs are I believe the opposite of average because we're constantly willing to put it all on the line, risk everything that we have for what we believe in, right? Travis: And so that's why it's so interesting to me that they're such a stark contrast between what you did there. And maybe that does explain it, you were trying to be a pleaser and so you started out at a path that maybe someone set for you, your parents or somebody else, and then you come to realize, "This isn't what makes me happy, ABC is what makes me happy," and you pursued that. Is that what happened for you? Melissa: Yeah, I really appreciate that insight. And that's why we need each other I always say, because I didn't even see it. I've been in business 26 years and that resonates with me, I agree with you. Travis: Yeah, and so what I have found is the more we develop the left-- So God starts us out at one side or the other, or based on your beliefs, you started out at one side or the other, however you believe. And it's up to us to develop the other side. And I have found that the more that the right and left sides are balanced, the more financial success and the larger your bank account is, and normally the more help you can give to others. Travis: And so, another thing that an observation about your past. Now I've done a lot of writing myself and it's probably one of the best-- It's a great self-help tool to write because you get levels of clarity that are unbelievable. And I've said this before, I've written on topics that I have generated many, many, many millions of dollars on, but after I wrote on it I had a level of clarity that was unbelievable. Melissa: Yes. Travis: You can hang me by my toes upside down and I could tell you about that topic, right? Copyright Š 2012, 2013 The Entrepreneur’s Radio Show
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Melissa: Right. And I'll give you one more. The 2 year point that could take it further. What I had found because I also had 4 of the books that have been fiction that when I write fiction, and I have a lot of books in the works. When I write fiction and I'm writing business fiction if you will, in it even though they're novels that aren't necessary all-- They're not a business novel that I'm working on now, but they have elements in there of the business world and they actually help me even more than doing a business plan. And I've helped a lot of people raise money and do business plans. But when you write from a point, think of Stephen King, he says he doesn't map out his whole book, he basically lets-- It's like driving in a car, he's just seeing what's right ahead of him, and that's what I do when I write, I set a framework for a story. And one of my stories, your point around creativity is called The Billion Dollar Challenge, and its 12 people kind of like the apostles get gifted a half a billion dollars to spend for the greater good and they have to spend it within a year. And one is like Judas, I call him Jared, and another one's like Peter, I call him the-- I'm trying to remember what his name is, Paul or something. But what's happened is this big initiative that I've been working on in real life, I was able to get places figuring out what I want to do with it that I could never get just planning it. Travis: Because planning doesn't allow things to unfold organically. For me a lot of times what I have to do is just sit down and let it flow, and so that's my right brain wanting to take over and I'm fine with that. And so I write without correcting, without spell-checking, without anything, and it looks like a 3year old typed it, right? Melissa: Right. Travis: And then I go back and I chunk it, and I move it around. And so this thought is out of order from that thought, and that's not unfolding properly, and this isn't happening right. And to me it’s kind of like chiseling a statue or something, only better, you can move the parts around. Melissa: Right. Travis: You can make a beautiful piece here and if it doesn't fit you can break it loose and move it up. Melissa: Yeah, that's great. Travis: And so writing gives you-- So it's not only just the writing but I even encourage business owners that I work with to map out processes. And when they map out processes there's visual things that happen that are missed. You know one of my favorite sayings is the illusion of communication is that it just occurred. And what they're basically saying is you can have a room full of 10 people and one conversation give a speech. And those 10 people come away with 5 different meanings, right? Whereas an illustration or something well written is much less likely to be taken in a different way. Does that make sense? Copyright © 2012, 2013 The Entrepreneur’s Radio Show
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Melissa: Absolutely. Travis: Yeah, and so, now something that I've noticed and I'd love to get your opinion on this. Something that I've noticed with people that have taken formal writing classes is I've seen a lot of their writing become very formal, and very sterile, and very non-personal. And it's hard, I think we're in a day and age to where you need to be as real as you possibly can be or the people are not going to connect with you. Have you seen this same thing and do you agree with what I'm saying? Melissa: Yes, I do. I agree with you wholeheartedly about it. Travis: You know, because we speak in contractions and when I first started writing I didn't write in any contractions at all. And then when I read what I wrote out loud it sounded like I was trying to speak the Queen’s English or something, and I'm like, "Who's this person here?" And so what advise do you give for someone that's wanting to be their authentic self and share their wisdom and expertise based on what they've learned. How do you advise them on that? Melissa: I think what you're talking about is having a plan for growth. And I know there are a lot of people out there who will go to classes. And it's not that I don't think that classes are good, but if you're writing the best thing that I think you can do is get a coach. And you want a coach that really matches your personality. I'm very much of an inspirational coach and there are others that don't want that kind of coach. For me that's made all the difference. I do say to entrepreneurs there are things that you should-- The one line is don't spend any money unless you absolutely have to. But there are certainly some things, small amount of things that you should spend money on. Having a book is very powerful. The reason why I encourage it is because it helps you-- As they say it's the new business card. But standing out from the crowd nowadays and this even more noisy world, and I call an ADD world is so important and that will give you credibility. But where people go wrong is they don't write good books. I say, "If you're going to write a book really write a good book, put the money into it." Because you get that intellectual property, AKA the attorney may coming out for life plus 75 years. So what I love about books for someone like me who is actually right brain dominant, it helped ground me. And I can look at my books, right now I'm looking at my entrepreneur source book that came out in 1990. And I'm holding it and I'm going, "Wow, the Chicago Entrepreneur Source Book, your complete guide to starting smart, finding resources for growth, and creating your survival network." Now, I've bought the rights back to this book so at any point in time, I can go and redo this book and get it out there and call it another name, or whatever I want. It's very powerful. Networlding has brought me millions of dollars worth of income because I did a Networlding guidebook, I've got a corporate guidebook, I've got a participant's, a facilitator's guidebook, a teen leader guidebook, a tips booklet. And then I came out with Networking is dead that we went through a publisher, and it hit the Wall Street Journal bestseller list, that was my
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most recent one. But that's a whole group of things that I took and did over this last 10 years that yielded millions of dollars. So, that's what I'd say to people, focus and get a coach. Travis: Right. I think today people are becoming more and more aware that books are a front-end to a business, or a front-end to a funnel, right? Melissa: Absolutely. Travis: Isn't that what you're talking about here also? It's less about selling a $12 book and more about positioning. First and foremost you can help people for a very low cost, but for the people that are interested, that want to learn more faster and expedite things, this normally is the beginning of a sales funnel to where they get to know, like and trust you, and want to buy, or go down another path with you, right? Travis: And so, were you that aware of the purpose of the book when you first started writing your very first one? Melissa: What I think a book should do and I was aware that it would solve a problem, which for me was how did you use all these tools that are in the library? So I spent a year in the library and I worked with the librarians there and I always had one of the best libraries in the state, the second best. And I took all different books; I looked at, if you will, Haines Criss Cross Directory, or the Red Book for Marketing, or whatever it was. And then I would share with people, and I listed who should use it, why you should use it, how you should use it, when you should use it for each one so people could say, "Oh, I get it, this is what I do with this. And then here's what I do with that." So if you will, I was taking all that technical writing background which is to me about making things simpler, and making it simpler for entrepreneurs. Because everything that an entrepreneur wants to do is accelerate goal achievement, and spend less, and get things done faster. So, I was able to do that with the books. So it really was a focused effort and I certainly learned a lot, and it's 20 years later and I'm still benefiting from that book. Travis: Not too bad. So, 13 books that mean 9 of your books were non-fiction is that right? Melissa: Yes. 15 books, 15 … so 11 have been non-fiction. Travis: Okay. So are they all a relatively tight pattern topic-wise? Melissa: Yeah, they're mostly about the building of networks, strategic alliances, leadership development. I believe networking is a combination of sales and marketing. So the science of networks, it makes anybody's job easier when you really understand it. But I think a lot of the books on networking; put it more into a category that isn't as scientific. So I like to see the blend of it, I certainly
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have enough stories; I've worked with enough people that I can talk about if you will. The art of it as well as the business side of it. And then, as I said, what I find now is that's built so many relationships for me that now, for example on LinkedIn I'm one of the top LinkedIn trainers and I've done a lot of enterprise-wide training for companies on LinkedIn. And what I found was that helping people with LinkedIn so much, once you get to about 2,000 connections you're like a magnet. So I get 40% of my business from LinkedIn because it's shrunk from the 6 degrees concept. You roll in to buy people away from anyone you want to meet and experiment done by mathematician stroke up some watch back in the 80's I believe. And they, I think it shrunk to 2 degrees and this is where I say the introduction has become the new referral. So for me, since I was working for 6-figure jobs for a number of years, 10 years helping over 3,000 executives learn LinkedIn, they became my connections. I learned so much about LinkedIn and these people have become wonderful sources for me to get referrals from. And somebody will go and type in, they're looking for someone to help them with a book and they'll find someone, and most of the time they'll see my name. They'll find a friend of theirs who knows me. So the leader come directly to me or ask for an introduction. So one of my lines on LinkedIn is once you switch from 6 degrees or 5 people away to 2 degrees, or 1 person away, the introduction has become the new referral. Travis: That definitely makes sense. I want to go down the path of networking, although I have one thing that's jumping out at me. So your books are geared towards entrepreneurship yet a lot of the clients that you mentioned were big business. And so, draw that line for me. Melissa: Right. So that was the next 10 years even though I've been very involved like a vestige, I continue to work with lots of small businesses. What I end up doing, I like to refer to myself as Robin Hood. I will get paid by people who are at larger companies and then I'll turn around and I'll mentor and I reduce my fees for people who are entrepreneurs because I really want to help them. Travis: Good for you. I think entrepreneurship is the best self-improvement program you could ever go through in life. Melissa: And I think you'll like this one. My line is entrepreneurship is where our creativity lies and it's where our hope is. Travis: Yeah, I agree. I do like that. So take me down the path of Networlding. First, what is Networlding mean and take me down the path of what it takes to be a better networker as a business owner if you don't mind. Melissa: Absolutely. The definition for Networlding which we'll start with is building mutually-beneficial relationships, one-on-one for transformational opportunities. So, that starts with the idea that if you're building one-on-one. When I mentioned being part of Seth Godin's Domino Project Street Team, what I Copyright © 2012, 2013 The Entrepreneur’s Radio Show
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did is every year I'll say, "Okay, I'm going to follow a leader, and I'm really going to get to know them because we are inundated with information." You can go follow, you know, I have 30,000 or so followers on Twitter almost, at least 25,000 or so. And you can't follow that many people. So I decided I'd make at Seth Godin because he was doing what I wanted to do which was reinvent publishing. He had partnered with Amazon. So because I was only following him, when he said one day, "You've got 4 days, anybody who wants to be part of my street team, I'm taking only 70. Apply for this opportunity and we'll see if you make it." It was right there in front of me, it was very clear, that went to the top of my agenda for the day. So I was able to take advantage of that. And so working with Seth, what I did that year was then look at-- My question was, "How do I connect with my concept up to 10 people that are part of Seth's team that I can connect to?" And that's what I did in developing the Networking is Dead book, I was able to get coached by Seth, I learned a lot from the other authors, and I made a number of great relationships. So I put those people on what I'm calling my power of 10 circles and really focused on them. So I went a mile deep with these people and an inch-wide if you will where we have riches in niches and I was able to really learn, and grow, and optimize that year. Most people are confusing activity with accomplishment with their numbers, and that's what I call networking. Networlding is using the science of networks like when Gladwell wrote The Tipping Point, he came up with that book in 2002. And he's written other books since but there's no question he's a sociologist, and when he focused on where he termed maven, salespeople and connectors, in Networlding we say you can be all 3. That's the one thing he didn't say in that book. You can be smart, you can be persuasive, and you can be a connector. And we train to that, that's what the guidebook is about. Anybody who basically signs up on the Networlding site too will get the guidebook and tips folder. And then we also have a sign-up for success in publishing. Travis: Hey, is that in audio? Melissa: That's a good question; do you want to do the audio for me? That would be good because that's the other thing I do need to do. But that's my weak spot and I am looking into it, but I haven't done that yet and I do agree with you. I have the Kindle and I love getting things in audio so it's a to-do on my list but haven't done it yet. Travis: Do you know why it's so important? Melissa: I have a feeling; I think you can do other things while you're listening. Travis: Exactly. Melissa: Yeah.
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Travis: So, we're in a very busy time, life's busy right? Melissa: Yeah. Travis: And so if I can consume your book while I'm working out, while I'm jogging, while I'm driving, while I'm doing other things. That's how I consume so many books. I'm an audio nut. I've got the maximum sized iPhone and I've run out of space on my phone because I listen to so many books. So you really need to get that on audio. I'm going to have to get the book but I didn't mean to interrupt your flow there, go ahead. Melissa: No, and I'm sincere about that. I know that Amazon has a program where you can hire people to do your book or you can do it. But I do think that's a spot that I really do want to take a look at because I've got so many of these books that I think I should turn into audio versions. But I do like your voice, so let's talk. Travis: Well, thank you. Melissa: Because I only have so much time, and it is I think very important. And so to your point, I'm in total of bringing that with you. One thing I am doing that I think is very helpful is I'm doing a series of books on what are called steps. You know, 50 steps to this, or whatever it is, it's the step series. And the idea of it is you will also be able to get it in a format where what I want to do is be able to renumber the steps. But I find that that's what people want, they just want to see, "Okay, I can do this or I can do that." And most of the time these are the top 3 steps, but if I want to start from the bottom and go up I can. And I'm enamored with that kind of concept, so I'm doing a lot of steps on publishing, and marketing, and networking, and I think that’s become helpful. And then I also think that people need to be fed things slowly because as I explained it in authoring books that I know-- Let's say I know 500 amazing things about authoring books that will make a difference. There's no way in an hour conversation I'm going to share more than maybe, let's say 5, 10. If I rattled them off you wouldn't even be able to get them that well. Travis: Right. Melissa: So I think we're in a time now, and I'm seeing training go this direction or micro-lessons, getting things in increments. So that's another area I think would be very helpful. But to your point, I am excited about audio and the future of it and the power of it. So, I'll go along with you with that, and I'm going to swap you because Networlding talks about 7 levels of support and exchange I call the great exchange. And just to give everybody these, again, you can get these for free by signing up for Networlding if you want to, because I'm always about giving away things for free. And even if somebody by the way isn't somebody who wants to do a 30-40,000 dollar book project, there's Copyright © 2012, 2013 The Entrepreneur’s Radio Show
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somebody who might need just 5 hours, 10 hours, whatever, I am there for that side too. My goal is to help people who are that point, the do it yourselfer's, so I've got a lot of tools for them to do it at their pace and all kinds of shortcuts and so forth. But the idea is with those exchanges, number 1 emotional support, you got to trust someone, that's all emotional intelligence. So you resonate with somebody, you think they're trustworthy, you connect emotionally, and you have an exchange. And in the guidebook what we did when the first year when we took a thousand people through the process, we had them going through each level of support and I had them practicing. So over the years we've developed questions to ask to get support, there's also a book out called Women Don't Ask that show that women start behind the 8-ball and stay behind the 8-ball because they don't make request in networking. And then they offer us support, so here's how I can help you. So there are questions and offers and it gives you all the levels, it gives you sheets that you can print up and take out, and go out networking. So lots of good tools. So emotional support, then information support, all kinds of suggestions on that that we can have an exchange. And then there's knowledge support where we talk about our experiences which pass on more both tacit and explicit knowledge, which is through sharing experiences. It's an accelerated form of learning and memory too. I'm sure you know that with the work that you've done. Then the next level is promotional support, that's all the word of mouth. I might say, "You know what, something I can share with others about you this month that you're doing new," and you might say, "Hey, since you've told me I should do an audio program for others, now I have a package and here's what it is." And I go, "Great, I'm going to hire you and I'll promote you on that." And then you say, "Well, what can I do for you?" So, that's how that exchange happens, and again, we have all these sheets, you can write them out, you can use them. Then the next level is the area of wisdom, and that's all the, what's 20% of everything that can yield an 80% return. So it's specific questions to ask for that level of support. Travis: And what's that called? I'm sorry. Melissa: That's called wisdom support. Travis: Wisdom, okay. Melissa: Wisdom. And then the 6th level is where you get to that what we call transformational opportunity. So that becomes the building mutually-beneficial relationships, one-on-one per transformational opportunities. What we found, and I have all these people helping me and they'd help run groups with 10 people in them, and leaders that they found once people went through the process that they would create transformational opportunities. So I was at a company called Fortune brands once, more of a mid-size company. And I was doing an event, and afterwards 2 women came up to me because I had said during the event, "Would you like to create an opportunity this year?" If I said that to you that's one conversation. But what if I said, "What if we created a transformational opportunity this
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year for each one of us?" That's a different conversation that has much more energy. And they came bouncing up; because usually when I do events and I speak I'll get asked to stay after for a social hour. So these two women came up and they were young women who are so excited, they're like, "We're going to create a transformational opportunity this year." You can't get any better than that than having your employees be that engaged and excited. So that's what the exchange does. And then what I did when I brought out Networlding is I added another level. When I went through it, when I had it in book 2 back in 1993, and then in 2000 when we brought it out, I actually had spent in bringing Networlding out at a weekend at a Nunnery. And all these nuns were teachers and I had this head of HR for what was a merry tech that got but I can't remember by SBC, or AT&T. And the head of HR sat with me all weekend and we had the nuns coming up, they were teachers and they all gave these ideas. And I added the level of community to the great exchange. So the 7th level is if you get this right and you keep practicing these levels of exchange, just like we breathe out carbon dioxide and the trees take it in and they give us oxygen, that's the great exchange. We can have a great exchange with others, create transformational opportunities and then provide the greatest good for the greatest number by paying it forward, or as I say, two-ward. At least pay it to two different people, share with them the model. And that's why I'm giving Networlding away. Actually, what I want to do is break it up in parts enough. I want to put it on a site like Coursera and give it away, and even on my site by the way. At Networlding, if you go to the Networlding site and you typed in-- If you're looking over at training and coaching, free training is a series of all these videos I created for a millennial's. And because I've been doing all these career coaching and working with millennial’s, I had this group that has gone across the country to all these smaller colleges that actually I found don't have placement offices, and his name is Don Philabaum. And so, he had said to me, "We want to use your Networlding." So I said, "Here" gave it to him, then I said, "But is there anything else?" And so, he provided me with the research study that showed me I believe the 12 areas that millennial’s don't get talked or don't get taught enough of in school. And I hired a professor to work with me, and we created these training videos, and I give them away to anyone. Anybody can take them, I don't care, and they're on the site. Travis: I love this. It's really brilliant the way you've broke this down. So you call this, what we just broke down, is the great exchange? Melissa: Yes. Travis: Okay. And is that part of the something that you apply through the power of 10, do you do that with a group of 10 people or something? Melissa: Yes. Well you don't do it, remember you teach them with the 10 but you do this one-on-one. You practice one-on-one. So you're going to learn it, for instance, you get the tips booklet, you get the guidebook. You read the tips booklet, you have a group together, and you go through it, and you go,
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"Okay, here's what Networlding is." One of the best books I can give you to read that's so inexpensive I've got-- One of my favorite books I did with the head of supply chain management, it's called The Nanosecond Networlders, and it's 99 cents, I think people can spend 99 cents. And it's on Amazon, it's such a good book, and it shows you what the vision of Networlding is for the future. I've been to London; I just reconnected with somebody over there. I was looking at working with the whole health care system because teaching them what they have are people who have packets of excellence there. And then there's no question, people naturally build networks. So if you build networks and you connect these people together-- What happens by the way in a 6 wave, if you start it with 10 and then had 10 people teach 10? So if you started with let's say the health care system in the UK, and you start with the 10 who are all sharing and they're doing very well. And then you break up and you go out, and each one starts a group of 10. So we have the second wave, you know, to a hundred and the next wave to a thousand, and then ten thousand, and then a hundred thousand. When you get the 6th wave you're at a million. So within a year, with the health care system you can change it. And they really like the idea. I felt like I was in Bridget Jones's Diary, they're like, "Oh, it's so dodgy in here." Travis: (Laughing) Melissa: You know what I mean? That's funny. I had a ball with them. But those are the kind of things that you can do. I worked with a guy named Sam Gipps who's a writer for Forbes and his question was how do we create a million leaders in India? And I said, "Get 10 global heads of HR and 10 global companies out of India and have them do that." By the 6th wave they'll have supported a million. So yes, you teach it, you work with the group, and you go through it in a study. Just like a book club, or sessions, you can do it online. And then you also connect one-on-one and you practice. Travis: I like it. So let me go back real quick just to make extra sure that I'm being a good student here, okay? Melissa: Yes. Travis: So, the great exchange, number 1 is emotional support. So you need to make sure that it's somebody that you trust, that you like, and you're comfortable that you want to work with, do I have that right? Melissa: Yes. Travis: Okay. Number 2, Informational support. Give me a quick explanation on that one more time? Melissa: Yes. Informational support is where you're sharing information that you want someone else to have. So for example, today I had a conversation with somebody and I was sharing with them a new
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site, or a site that I heard about that would help them with their books. And I believe it's called Ubesuggest.org and they said, "Oh that could be really helpful to me." I'm just looking it up, it is called Ubersuggest. So get keywords with Ubersuggest, the free keyword suggestion tool that makes good use of Google suggest and other suggest services. So this will help you in creating content because the other thing I do say is if we looked at big subject bubbles now, the ones that would be the largest would be about relationships and the building of trust. So Chris Brogan, Trust Agents, I mean, that's the whole theme. And certainly the building of networks and then the building of content. So this would be a nice tool, and that would be something that could fall into the level of information exchange. Travis: Okay, alright. Then number 3 knowledge support. So that is getting advice from other people within the industry, or-- What are you talking about there? Melissa: Yes. Knowledge support, you can get that from people within your industry, but people who are innovators will say this is one of the top 10 reviewers on Amazon and I'm trying to remember what the name of his book was. But his statement was, "The best ideas won't come from your own industry, they'll come from others." Travis: I agree. Melissa: Because that's across paradigm. One of my lines is a billion dollar business was formed when chocolate collided with peanut butter, that was Reese's. And that is a billion dollar extension, with Reese's pieces and Reese's this, and Reese's that. Travis: Right. Melissa: So, you want to cross paradigm. So I would say that in this case the knowledge exchange is go out and look at thought leaders and certainly you can learn from them vicariously. But one of the other sites I'm really keen on is called Clarity.fm@frankandmary it is so good, and you can get coached by people for even 10 minutes, you can ask questions on the site and the experts answer. So somebody charges $300 an hour, like I charge $300, you can get coached by me for 10 minutes on Clarity. And that's fine, who cares, whatever, $3 and so many cents a minute, or whatever it is for the cost, 10 minutes is good, or 15, or whatever you want. And I keep meeting the most amazing people there. So it's worth it because that puts you into the game. Now you're with influencers and you're going up toward wisdom, you're getting that 20% that can yield an 80% return. And you're getting to know someone at the same time. Networlding, the tagline for it was building relationships and opportunities for success. And what I find is that there's no question that people make all the difference, the right connections do. So again, don't confuse activity with accomplishment; focus on one at a time, those people who should be in your network. In the guidebook there's also a place-- I want to say it's step 3, where it shows you all the research we've done, and the top 10 characteristics of the best networkersCopyright © 2012, 2013 The Entrepreneur’s Radio Show
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networlders. So that will help you identify people that will be great for you to connect with. And one of the things we also mentioned in the book and the guidebook too is that you want to find people who are what we call RWA, Ready, Willing, and Able to connect. I got to connect with, before Montgomery Ward’s closed, the head of HR woman who was at Sara Lee, she was a head at HR. And they were in transition, so they got to come and be part of the Networlding circles. And by the way step 1 of Networlding is figure out your values, and interestingly both of these women met each other through our group at that time. They were so full, one went on to Verilla’s path and the other went on to be the head of HR for Anne Taylor, and their top values were fun. So that was the most fun group I was with. I enjoyed it so much; we had a lot of fun. Travis: Very cool. So now, number 4 is promotion support. Melissa: Promotion support. So that's where you and I are talking and we're saying, "Okay, what's new, how can I promote you this month?" Because things change. You're now all of a sudden gained a new skill, or take another direction. As you would say, your right brain goes, "Hey, I want to do this." And so you start sharing that one-on-one through these conversations. And we have the worksheets too where you write down, "Oh, this is what I'm going to do to promote my colleague." And so, then you have a top of mind and you can pull out the sheets. You could have just two people you do this with, you can have one person you do this with, and you'll get really good at it. And then this will really lift your network, versus going to an event and just haphazardly meeting a bunch of people then having what I call the overstuffed Rolodex syndrome. Travis: Right. Okay, and so, number 5, wisdom support. Melissa: Right. And wisdom support is where you're saying things like hey, and actually I'm looking at it now. So here are examples. What's one of the most important things you have accomplished in your professional life so far? So you hear from someone whatever it is and you go, "Wow, that's really useful." Isn't that really what we want to know? And we want to know, "Hey, what's the 20% that I can contribute that makes the difference,” which is really our conversation now. We're having a wisdom conversation; you're really asking me what's really important that we should share with this audience who are entrepreneurs. Travis: Right. Melissa: Here's another one. Who is a wise person you admire a great deal in history and/or business, why? That's interesting, that's a great conversation starter. Travis: Okay. Number 6, transformational support.
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Melissa: Yeah, so transformational support. It's like what transformational outcome did you take part in or lead? That's neat because you're going wow, if somebody has something you want to know about that. Now either maybe you can be involved in it, maybe you can just learn from it. So even when I talked about what three people would you like to work with on a transformational opportunity and why? Questions like that and variations on them, those are all interesting, engaging questions, and you're at a whole new level of conversation when you're at that level. You're talking to a leader. Travis: Yeah, and I think the word transformational allows you to take the ceiling off of things and think just really gigantic, right? Melissa: Yes, which I think is really where people want to go. My big, hairy, audacious goal is to start and open next year a social media and social networking, learning center, a physical center in retail. And I am very excited about it and Chicago's my home, this is where I have the most support. And so now I'm going around raising money, talking to sponsors and the goal is to have 50 locations around the world in the next 3 to 5 years. And this would be like an Apple Store where you could come in and my goal is to even for $30 for a 50-minute session you'd get connected, but $99 for 4 sessions. And you'll be able to connect with all kinds of people. We'll be able to do Networlding in reality, but you'd be able to also go to Paris and connect. Where do you go when walk into a city where you could have that much connection? And the people that I'm going to be hiring are people who have masters in Library Science because during the dot com boom back in 2002, I actually was housed in with the dot com that grew Anderson's knowledge space, Ace Hardware's dealer network, we did Dawson Creek chats, we did AT&T's world dot. I roll white papers and worked with all these people and beside me sat this woman with her masters in Library Science named Beth Arthur who I just reconnected with, just 2 days ago. You haven't seen her since 2002 and said, "Hey, I think you should come and work with me on this project when I get it going." Because I've seen this for years, we need the wisdom purveyors in this world where there's so much noise who can help people really gather and leverage wisdom everyday and do this in a center where they can afford it, they can drop in, they can network, and they can really build out their businesses. Travis: Yeah, I agree. Have you read The World is Flat? Melissa: Of course, Thomas Friedman. And hot, flat, and crowded. Travis: Yeah, because some of your thought path is going down some of what he's talked about, right? Melissa: Yes, exactly. That is the path and I want to operationalize it if you will with the center where then the thought leaders that I work with to have books could be going to these 50 locations, we can do Ted talks. But everything would go through my network, because everything's a network. As I say, our brains are neural networks, our transportation systems are network, television is a network, and the Copyright © 2012, 2013 The Entrepreneur’s Radio Show
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internet is the network of all networks. So having centers like this where we really do need to reinvent retail, why not? This is a time when we don't need more clothing stores; we don't need another nail salon on a corner. And yeah Starbucks are nice but I can put a Starbucks right inside this, we need connection. Being so hi-tech we're missing out on hi-touch. Travis: Yeah, I agree with you. So number 7 community support? Melissa: Yes, community support. So that's things like what three charities or non-profits do you admire the most and why? One project have you completed that could now be leveraged out to support your community? What is one of the most pressing needs within your community that you have passion or desire to get involved in? What is one of the most exciting stories about a non-profit or community initiative that you participated in? And who are 3 people you admire who exemplify community leadership? What types of projects have they led? So questions like that start to really bubble up, getting you traction with other people to connect to, and you're not confusing activity with accomplishment, you're not getting an overstuffed Rolodex. You're going from one great connection to the next, to the next along your journey to achieve your goals. So Networlding accelerates goal achievement and creates transformational opportunities. So if you keep following the process, it's a virtuous cycle that keeps helping you grow. And like I said, it's the rare price of free because I've been there and done that, and it's now time to pay it forward. Travis: Yeah, you know Melissa, you're brilliant because the advice you're giving is spot on. I've lived through a lot of the things that you're talking about and it's very easy to have an overstuffed Rolodex of people that are nice to know but can't help you make the difference, or the impact that you need to make. Melissa: Right. Travis: And I see business owners regularly confuse activity for effectiveness. Melissa: Yes. Travis: And they're missing several key ingredients that make their business predictable and profitable. The profitability of a business doesn't have to be a pendulum, you know, you make a little money one month to give it back next month, or some months you profit. It just doesn't have to be that way, and a lot of it is just becoming effective in your relationships, effective in your business, and your strategy. And so, there's so many years of wisdom that you're boiling down into this conversation and from my personal experience I understand the gravity of what you're saying there. And I hope the people that maybe don't have the years of business experience that we do really think about this and maybe even
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listen to this a couple of times because we're talking about a lot of super important things here. I could go on for hours with you plus I can tell you're a ball of energy, so we could do probably 5 episodes. Melissa: Well, thank you. I appreciate helping and I think it is important to help as many as possible, because I know if there was someone like me, I would've wanted someone like me to care that much. Travis: Right. Melissa: And boy, what a nice experience that is. So throughout the years as I built Networlding people will say, "Boy, everyone I've met through Networlding has been so nice." And it doesn't mean that-- Of course there are some weak links, but the methodology does create a construct, as you would say, for connecting more purposely, and for optimizing your goals. And if you do care about making a difference, you can make a bigger difference when you have the right team if you will team that. A oneon-one great relationships that you can work with. But there's no question that one-on-one is really the secret, and that's how it goes. Which actually makes it easier for people, it's easier and we're making it harder. Travis: Right, yeah, I agree with you. Trying to manage all this different platforms. Melissa: Yes. Travis: It can be challenging at times to try to keep up with Twitter and Facebook, and LinkedIn, and this. We're running a little long on time, let me transition you over to the 3 questions that I had sent to you because I wanted to give you a little time to think about it. What book or program made an impact on you related to your business and that you'd recommend-- I believe you already told us, and if you want to repeat that again, or if it's something different then share whatever you'd like. Melissa: So the question is? Travis: What book or program made an impact on you related to business that you'd recommend? Melissa: Yes. I actually really like Michael Gerber's E-Myth. Travis: Okay. Melissa: And the reason why is because he asks iteratively, because we all iterate in our businesses no matter what, we're always evolving. And he asked, "Okay, you've gotten to this step, and now what do you do next? Now you're at this next level, what do you do next here?" It's very similar to Barbara Sher's because Barbara will ask, "Okay, what do you want to be?", and most people go, I want to be,
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whatever, an astronaut, a this, that. But her thing is, "Okay, and then what do you want to do?" And it really gets people realizing that life is a series of adventures if you will, and not just one. And it also gives you options. And from a creative standpoint, that really stimulates possibilities. So I think that his book is fun and I spend a lot of time going, "Okay, well then what, and then what, and then what." And I think as a coach, when I'm talking to people and I take them down that path, it helps them broaden their perspective and allows them to I think move forward in their lives in a way that I think they might not have move forward before. I find a lot of people getting discouraged versus seeing possibilities. Travis: Interesting. Okay, what is one of your favorite tools or pieces of technology that you've recently discovered if any that you'd recommend to other business owners and why? Melissa: I think I mentioned it, I think it is clarity.fm; I think to use it for coaching is the best thing you can do. In another line I'll say is it used to be "What's a coach?" and then it's "Who's your coach?" and then it's "How many coaches do you have?" When you can spend even a hundred dollars a month, and talk to 1 to 2 people, wow, that's cool. Get as much one-on-one with these thought leaders and they're wonderful, absolutely wonderful, I can't say enough good things about it. Travis: Yeah, I agree. What famous quote would best summarize your belief or attitude in business? Melissa: Mahatma Gandhi would be, "Be the change you want the world to see." So it's go out, throw the gauntlet down, it's your turn, show up, it's all of the-- I love Seth Godin, "Do the work, poke the box, let's make it happen. Go out and do it because now's the time, not tomorrow." Travis: I love it, I agree. How do people connect with you? Melissa: Networlding. You can type in Melissa G. Wilson, the letter G as in great. Sorry. Travis: (Laughing) Melissa: I really shouldn't have, it just-- I hope it's great. Melissa G. Wilson, or you can get to me that way, and you can also get to me through Networlding, and I'm melissa@networlding.com Travis: I love it. Can you hang out with us a couple more minutes? Melissa: Sure. Travis: Wonderful, you've been a brilliant guest; I've absolutely loved questioning you. And like I said, I think we could talk on so many different directions that we'll probably have to come back and do another episode maybe at later date if you don't mind.
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Melissa: Absolutely, I'll give you an update on the Nick as I call it, the new center I want to build for social media. A lifelong social connection and direction for lifelong social. Travis: Well, we're going to stay connected too, right? Melissa: Oh, absolutely. And I already gave you a job that I wanted you-Travis: I know, you've already given me my first assignment. Melissa: Thank you, thanks Travis. Travis: Yeah, you bet. Hey, listen guys, I want to remind you that you can find all of the links to the books and resources mentioned in the show in the show notes. Just go to rockstarentrepreneurnetwork.com, it's a brand new site that we're building out that's completely focused on giving you the resources to grow your business. I think that's one of the reasons why Melissa and I get along so great is we both believe in giving back. And my focus is to help you and as many entrepreneurs as possible build and create successful businesses and then hopefully in return pay your success forward. Now, before I close the show today I want to remind you that building a profitable business is a formula, just like I talked about in the intro to the show. As you apply that formula it becomes very predictable and it starts building long-term wealth. This is what moves you into a position to help others which I believe is the responsibility of entrepreneurs. Now, if you haven't reached that level of consistency yet with your business and you'd like to learn how it's done, we've put together a free program called the Business Breakthrough Sweepstakes where we focus on teaching the formula in a simple step-by-step format. This is a format that I've used to build several tiny, little, local businesses to multi-million dollar businesses starting with very little money. Also, to add a little fun and excitement to the program, if you join the sweepstakes and you stay involved and active, you'll get a chance to win $73,000 in cash and prizes and my personal Lamborghini. Travis: (Laughing) you want a Lamborghini there Melissa, do you? Melissa: Yeah, I think I'll just take the money and put it in to my center, or sell the Lamborghini. Travis: Well, drive it a couple of weeks at least and then sell it, right? Melissa: Right. I'm going to ride it around and put a sign on it. Travis: Right. You could put the center sign on it for a little while.
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Melissa: That's what I'm thinking, I like that idea.
End of Interview Travis: There you go. So for more information go to rockstarentrepreneurnetwork.com and click on the sweepstakes promotion. My quote for today comes from Norman Vincent Peale, and the quote reads, "People become really quite remarkable when they start thinking they can do things. When they believe in themselves, they have the first secret of success." This is Travis Lane Jenkins signing off for now, to your incredible success, take care.
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THE ENTREPRENEUR’S RADIO SHOW Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business
How We Can Help You We know that finding someone that you can trust online today is hard and that so many “so called gurus” are self-‐appointed and have never really even done what they teach you to do. That’s exactly why we created the Double Your Profits Business Accelerator. This is an exclusive offer for our fans at a fraction of its normal cost. Here's what to expect. We'll Schedule a 'One on One' private session, where we'll take the time to dive deep into your business and tell you what is missing, so that you can have your best year ever! We'll do this by performing a S.W.O.T. Analysis. This tells us your Strengths, Weaknesses, Opportunities and Threats within your business. This will be an eye opener for YOU, for several reasons, however some of the most common reasons are. As the 'Business Owner' it’s difficult to see the big picture of your own business because you’re in the middle of a daily management. And you are too emotionally involved to completely impartial. This is a common problem for EVERY business owner. It doesn’t matter if you are a one-man army, or an army of 150, the problem is still the same.
Travis Lane Jenkins Business Mentor-Turn Around Specialist Radio Host of The Entrepreneurs Radio Show “Conversations with Self-made Millionaires and High-level Entrepreneurs That Grow Your Business"
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