083 travis ketchum a powerful way to get new prospects into your biz quickly and inexpensively by EntrepreneursRadioShow

THE ENTREPRENEUR’S RADIO SHOW Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Episode #83: Travis Ketchum http://theentrepreneursradioshow.com/83-travis-ketchum-powerful-prospects-biz-quickly-expensively/

In this episode, Travis interviews Travis Ketchum. Travis is a successful business owner and founder of Contest Domination, which helps businesses generate leads through creating contest platforms. Travis is also a speaker and coach, and helps entrepreneurs establish their business to that next level. Travis Ketchum also shares his early beginnings, how he stumbled upon creating his first lucrative business, and how he established himself as an entrepreneur at such an early age. He also shares the idea of utilizing contests, which can help your business drive traffic and attain explosive growth. They also discussed on common things that people do wrong when trying to create a contest. These are a few of the things that business owners would learn from this episode of the Entrepreneur's Radio Show.

Travis Ketchum – A powerful way to get new prospects into your biz quickly and inexpensively Travis J.: Hey, it's Travis Lane Jenkins welcome to episode number 83 of the Entrepreneur's Radio Show. A production of Rock Star Entrepreneur Network where each and every episode I will deconstruct the path to success for each of our guest so that you see what they've done to become successful. Now, the reason why I do this is I want you to model what other successful people have done so that you can fast track the success of your business to that next level. Although, I want you to notice how imperfect their journey is each and everytime. It's a misnomer that success is a rocket ride straight up, it can happen very fast. But success is a series of trials and errors. Now, today I'm going to introduce you to rock star entrepreneur Travis Ketchum. Travis is the founder of Contest Domination which is a powerful contest platform that brings in a viral qualified leads for all different types of businesses and sizes which I think could be a great tool for you in helping grow your business as well. It depends, it's just something that you need to look at and decide for yourself. I've been playing with it, it's very easy to setup and I really haven't implemented it yet, just in the early stages but you can check that out and we'll talk about that a little later.

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THE ENTREPRENEUR’S RADIO SHOW Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Also, be sure and stay with us until the very end if you can because I want to share some inspiration with you, plus I've got a contest that I want to tell you about where you'll have a chance to win $73,000 in cash and prizes plus a Lamborghini. So be sure and hang out with me until the very end. As always before we get started I want to remind you that there are 2 ways you can take these interviews with you on the go through either iTunes or Stitcher. Now, both of them have what I perceive to be clunky search functions. Just my opinion, no offense to either one of you all, Noah, if you're listening. Noah's a founder of Stitcher. You can go to rockstarentrepreneurnetwork.com, just click on the iTunes or Stitcher title on the menu bar and it will take you directly to the podcast where you can subscribe to the show. We're recently new to Stitcher so we don't have much going on there, but I wanted to open up that opportunity for those of you that already use Stitcher. It is pretty cool. So now that we've gotten those things out of the way let's go and get down to business. Without further ado, since I never get to use that word, welcome to the show Travis. Travis K.: Thanks for having me on. Two Travis' this time I guess. Travis J.: Yeah, I know. I rarely ever get the chance to talk to another Travis, do you? Travis K.: Not that often. When I do it always serves me for a loop. Travis J.: Yeah, right. So Travis Ketchum, any relation to Hal Ketchum? Travis K.: Not that I know of. Travis J.: Okay, cool. Well listen, I appreciate you coming to hang out with me and taking time out of your busy day. Do you mind giving us kind of the back story as to how you found success? A lot of people found that you find success and you just launch off like a rocket which is normally not true. It's a very up and down road. Do you mind sharing that journey with us? Travis K.: Sure. I love the saying overnight success takes years of hard work. Travis J.: Right. Travis K.: But in my case I did find success early on actually when I was in high school. But then it took me years and years to find some success on purpose, I guess is a good way to put it. Travis J.: Right.

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THE ENTREPRENEUR’S RADIO SHOW Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Travis K.: I've always grew up with this kind of entrepreneurial spirit, but when I was in high school I'd launched my first, real on paper business. I was actually drop shipping laptops on eBay and made quite a bit of money for an 18-year old sort of by accident, just sort of stumbled on to a market opportunity. And I produced a few quick months, did a lot of volume and actually financed a good portion of my college career. But throughout college I never really found anything like that again, I did a lot of odds and ends kind of tech support help desk type jobs. When I graduated college I took 6 months off and then I decided, "Okay, I need to go find a real job", right? I got the desk job at a company here in downtown Seattle, and I did that for about 9 months until I was starting to go stir-crazy in the entrepreneurial spirit and he just really wanted to be let loose. And so I set out to start doing some consulting stuff for speakers and authors running their JV and affiliate programs, sort of teaching myself as I went about how to do ad buys to user acquisition, optimize conversion, conversation rates on landing pages. A sort of real guerilla internet marketing stuff. And as I started to get better and better at that I realized, "Hey, it's sort of like the shoemaker's kids have no shoes", my email list wasn't that much to speak of because I was so busy doing it for everyone else. And so I went on this journey of how do I create my own product. How do I build my own audience? And that led us eventually down the path of several years later building a successful product that's now a full-fledged contest platform. Travis J.: Right. So what got you started on the shipping the computers, where did that idea come from? Travis K.: Well, I was a little bit of a nerd when I was a kid to be really honest. One of my neighbors when I was a kid, like in 4th grade or something, gave me a Pentium 1 desktop computer with Windows 95 and I tore it apart in my bedroom and put it back together kind of thing. I'm not a developer and I'm not quite as technical as a lot of people out on the market but I've always had an interest in technology and it was something I understood. I've always had an interest in business as a sort of entrepreneurial kid mowing yards, washing cars, buying soda for wholesale and reselling it in the line at the ferry kind of thing. So I wanted to kind of mix technology in business and I was looking at different ways to buy wholesale and resell it for a mark-up in small volume. And it led me down this path of the idea of drop shipping, so it kind of include me into that you can drop ship items. And so I immediately went, I said, "Hey, what electronics can I drop ship at a profit, where can I buy them and what market is going to sell them in. And there was an opportunity at that point in time to sell them in eBay. And so I started creating listings and sort of perfecting what it took to get listings to

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THE ENTREPRENEUR’S RADIO SHOW Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

actually convert but buy it now where I can ship them out from the wholesaler's distribution center right to the buyer's front door without ever touching the product and just taking the mark-up and then go. Travis J.: Very cool. So let me ask you a question that maybe is out of left field, but would you consider yourself to be a left brainer? Travis K.: You know, I've never really thought about it. Travis J.: Okay, so normally geeks are left brainers. Travis K.: Okay. Travis J.: And not that geek is a bad thing, I think a geek is more of a commonly-- Growing up, I graduated from school in '84 and so geek was a very bad thing when I was in school but more and more these days geek is not as bad of a thing. It's always inferred intelligence but it's much more socially acceptable now so I understand what you're talking about. But normally are geeks are analytical people and they tend to be left brain. Now obviously everybody thinks with their left and right and right is highly creative, artist, salesman, stuff like that. And so based on that which one would you say that you are? Travis K.: You know, I don't want to the compounds, I sort of it cut it down the middle. But while I am incredibly analytical and I analyze the data about everything I've also sort of had a knack for salesmanship my entire life too. So, it probably crosses both strokes, I think it sort of depends on what time of day you catch me. Travis J.: Right and that makes sense. Now, the reason why I ask is most entrepreneurs are right brain and the reason why is entrepreneurs typically-- I'm not trying to paint everyone with one broad brushstroke, or two broad brushstrokes, but just kind of as a rule of thumb. I think we grow, and evolve, and develop differently based on our environment, and our desires, and all those other things. Travis K: Absolutely. Travis J.: But a lot of right brainers are crazy enough, bold enough, naive enough, whatever it may be to take that chance and try something where a lot of left brainers are not, does that make sense? Travis K.: Yeah. I've never had an issue with risk tolerance.

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THE ENTREPRENEUR’S RADIO SHOW Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Travis J.: Okay. So maybe you did naturally come by this more a balance of a little bit of both which is a benefit to you. Because I found over 20+ years of being an entrepreneur is that the closer in balance you can have, both of those, the left brain and the right brain, the more successful you are, right? Travis K.: That seems understandable to me. Travis J.: You've got to be able to take the chance and you also got to be able to do the analytical stuff to optimize what you're doing right? Travis K: Absolutely. Travis J.: Now, you had a successful run in this business drop-shipping these computers which is brilliant because you don't even touch them, right? Travis K.: Correct. Travis J.: And so, you rode that until its life cycle ran out for you, basically, right? Travis K.: Yeah. So two things brought that opportunity to a close. The first thing was more people caught on to the market opportunity as it naturally happens at any marketplace and makes profit. And so each transactions I started making less money on, right? Same number of conversions for the most part but just a pressure of the market place was pushing the margins down. And then what happened, so this in 2006 because it's when I graduated in high school. And what happened after the margins got sort of pinched, my play was buy now while people rode out the auctions. I found that by now I could increase my conversions, people just wanted it. But the problem was in 2006 eBay had this huge influx of like the Nigerian scammers trying to do the Western Union kind of thing and they were able to do buy it now without actually buying it. And what would happen is it would remove your listing and then going to like this waiting period. And then eventually you'd be able to say, "Oh yeah, that was fraudulent, let's try to re-post it," but ended up sort of delaying or having to do appeals. And so I went from decent margin, high volume, same volume, lower margin, to actually costing money with the delays and pulling listings off the marketplace for fraudulent buys. It became impossible for me to make money. So, I only did it for about two and half, three months, but as an 18-year old I made plenty of money that paid for almost two or three years at least of my 4-year college experience for a lot of tuition, and room and board. So put that perspective it's a good chuck of change for an 18-year old. Travis J.: Yeah.

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THE ENTREPRENEUR’S RADIO SHOW Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Travis K.: It felt like the world of money, but looking back it really wasn't. Travis J.: Yeah, you feel like you've cracked the code and then all of a sudden it's taken away from you. And what you're describing is a maturation cycle, a business cycle that matures. Travis K.: Extremely quickly. Travis J.: Right. It matures extremely quickly and normally the more entry level that business is the faster that maturation cycle happens, does that make sense? Travis K.: Absolutely, there was very few barriers of entry, all you had to do was have any kind of basic business license, sign up for one of probably 10 quality wholesale drop-shipping vendors and have enough copy and paste html experience to put a decent-looking ad up on eBay. So anyone in the world could pretty much figure that out it just happened to be a quick opportunity that I stumbled upon at the right time. Travis J.: Right. And so, that's something that a lot of people don't think about in business. It sounds to me like you learned a whole lot in that process. The majority of my learning has come from failures. Travis K.: Absolutely, I've had some of the most successful failures. Travis J.: For some reason, and maybe I hadn't tuned in to it yet, but I haven't learned very many deep lessons from my successes and I've learned some very deep lessons from my failures, right? Travis K.: I feel like success does give you a tendency to sort of see the reasons why you think in your head that it was successful which may be misleading. Whereas with the failure you get very direct market response as to why something happened. Travis J.: Right. Travis K.: I think it's more kind of dry and the failure than it is with the success. Travis J.: Yes. So there's room for BS when you're successful and there's no room for BS when you're not successful. Travis K.: Absolutely. Travis J.: Zero room for BS, right?

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THE ENTREPRENEUR’S RADIO SHOW Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Travis K.: Yeah, so it works or it doesn't. Travis J.: Yeah, so you got to get crystal clear with yourself. So, I understand that and that really is what sparked kind of the 'Aha' thought process and entrepreneurial spirit in you, is it, am I correct? Travis K.: Well, as a kid I hustled lawn mowing, car washing, selling wreaths during the holidays with my scout troop. All these different things that-- I always had entrepreneurial fire but with the event of running the drop-shipping did is to really open my eyes to the ability of scale online and the kind of money you even can make, right? Because until I've gone through that experience I had never even fathom-- You always hear about people making lots of money doing different things but as an 18-year old to even fathom that you can go from ideation to profit in 14 days or less and then scale that profit that quickly. Sure, it tailed up just as fast but the fact that that was even possible really cemented my sort of positioning of-- I'm always going to second guess a regular job for myself after seeing the kind of value you can create in that type of business environment. Travis J.: Yeah, it's hard to accept the rules and regulations of a job once you have that mindset anyways; it's close to being a prisoner, right? Travis K.: Yeah, it just takes a taste, that's all it takes. Travis J.: So scale, that's an important word there and I see a lot of people that are doing things and I don't believe that they're thinking anything about scale. There's a lot of great people that are wanting to be successful entrepreneurs, or maybe found a lower level of success, and they're doing a lot of labor intensive things that would not allow them to scale. And getting the importance of scale is critical to shifting from a job to a business. So, probably a better way to do that justice is I think there's a lot of people out there that are entrepreneurs, business owners that have a job. And while they're working for themselves and they determine they pay, their business is not in a position to scale and so it's going to stay a job, right? Travis K.: Yup, a high-paid, creative-based job. Travis J.: Exactly. And it's really not a business until it scales, and it's no longer predicated on your time and effort because a lot of people think that they have a business they can sell. Now, you can sell a business but you can't sell a job. Does this make sense? Travis K.: Right. Yeah, absolutely. Someone may want to buy you or some of your assets but it will be a fraction of a percent of what you think it is.

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THE ENTREPRENEUR’S RADIO SHOW Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Travis J.: Exactly. So that's brilliant of you at an early age to catch on to scale because that's a critical part of taking a business from 5 digits, to 6 digits, to next and next and next from there. So, I'm glad that you keyed on to that. Was there a turning point in your path as an entrepreneur when that light went on for you? Travis K.: Yeah, definitely. In fact, I think the journey that I've been on with our contest offering over the last year and a half, maybe 20 months, have sort of been that realization of how to create sort of stable scale in a marketplace that isn't necessarily a flash in the pants, sort of like the drop-shipping was. It was all about leveraging one asset to build a bigger one, and that's been our story the entire way through this process. It's kind of funny though, when I've launched my first contest product I've spent about 7,500 bucks to get the first, real basic Word press plug-in develops, the first basic sales page designed, everything all set-up and half of that was on a credit card. Fast-forward 20 months later, last 7 days will be averaged almost $3,000 a day annually recurring revenue per day. So, it's light-years of difference from $3-4,000 of credit card debt to almost generating that on a daily basis of recurring revenue. So, it's been pretty fantastic to understand how to leverage one asset into the next and do it in a way that your customers kind of love you for, and it sort of has that effect. Travis J.: Yeah, $3,000 a day, that's pretty good feeling isn't it? Travis K.: Yeah, it's been one of our better weeks and some of those things that have led us to this point of even coming the last 2 months. As I mentioned, we started as a Word press plug-in and that was sort of good middle ground because it was a way to quickly test and idea. 7,500 bucks, well, it felt like a lot at the time, let's be honest, it's not to start a business, even with putting some of that on my credit card, right, which is obviously, like I said I'm not, I'm not afraid to take risk. But we were still selling a relatively low-priced product, it was a one-time money kind of situation. People liked it and we were growing what I think is one of the most valuable assets for any business, especially if you want to do business online which is the email list, because you can create a relationship with your customers. You can sell them other stuff but we've only been providing a software as a service solution for about a year. And that has been like mind workingly huge in the way that we have kind of approached things. Travis J.: So it's just going to shift-- Are you talking about a mental shift? Travis K.: Yeah, a complete mental shift on how we approach things and we've learned so much over the past year about what customers are looking for that provides them enough value to pay you again and again. And how big of an impact, even just something as subtle as, pricing is obvious but the

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THE ENTREPRENEUR’S RADIO SHOW Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

naming scheme on your product. All these little things that make a dramatic impact on your revenue that allow you to optimize in scale. Travis J.: Right. So the naming, if it describes what it does, it really adds value, the name of your product Contest Domination. Travis K.: Yeah, for us it's specifically like the plan names, right? Moving from somewhat associates feature set to actually being aspirational. Do you want limited, are you a business or are you an agency. It is much more impactful than pro, pro plus, right? Travis J.: Right. Travis K.: It's sort of nebulous. Travis J.: Esoteric. There's so many people that I see that create names. I've been guilty of it in the past too because I didn't know better, but they create names that are hybrid of maybe them and their dog, or them and their spouse, whatever it is, right? And they only had meaning to two or three people in the world and everybody else doesn't really know what they mean. And that is a friction point. Most people don't care what you do until they know that it makes their life better, right? Travis K.: Yeah, they care what you can do for them. They don't care that your dog's name is Zynga. Travis J.: Yeah, and so that's the importance of naming. Did you realize the importance of the naming after the business was up and running you have to go back and make some changes? Travis K.: Absolutely. The naming change came just a couple of months ago as far as our decision to sort of do it and we implemented it about a month ago. And as soon as we did we saw a dramatic increase in up sell conversion from our lower implants to our higher implants even though the feature set didn't change. We almost tripled our conversions on the higher implants just by calling it so that people can identify with more than pro plus, calling it business. Travis J.: Yeah, not bad, right? Travis K.: Which is funny considering the entire time that we spend building the product? We even wrote it out on all of our notes and all of our white boards that like, "Hey, we're designing this plan for this persona." We were doing the things that most businesses try to do right. Most businesses create sort of a lifestyle profile, their variety of customer and what their needs and pains are. And we built the product for that but at the end of the day we were just totally shortchanging ourselves by not calling it

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THE ENTREPRENEURâ&#x20AC;&#x2122;S RADIO SHOW Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

what we were thinking it was, right? By calling it the main stream audience can understand, "Hey, this plan is designed for businesses." Right? Design for pro plus means nothing to anybody. Travis J.: Right. Travis K.: Designed for business does. Travis J.: But you know Travis, those levels of clarity don't come in doing. You guys had to get in there and do for a while, right? Travis K.: Absolutely. Travis J.: And then it hits you over the head. You're like, "Premium plus, what the heck does that mean?" Travis K.: Yeah. Travis J.: Or sometimes somebody walks in that's not even a part of the whole thing and they're like, "What is this premium plus? Why don't you all call it contest domination?" And everyone's like, "Oh wow, that's a great name," right? Travis K.: Yeah. We felt a little dumb that we hadn't done it earlier but it's just one of those parts of the process I guess. Travis J.: So I've built, by most people's standards, multi-million dollar businesses so pretty successful, and I started the name of this show as Diamonds in Your Own Backyard. Its play on the story of acres and acres of diamonds and a lot of times your biggest failures are quite often the most educational phases of your life. This guy had sold his farm and travelled the world to find diamonds and he died in the process, only to find that the world's biggest diamond was on his property they sold, right? And it's a terrible but true story, and the meaning, the name was too esoteric, but I just didn't have that clarity until I got 20, 30 episodes into it. I'm like what's up with this crazy name, we need to change it so that it's clear that this is the entrepreneur's radio show and it happens like that in so many things that we're doing. When you're super close to something you become emotionally involved with it and you have less and less of an ability to be impartial about naming and other aspects of the business, right? Travis K.: Yeah. I personally try to combat that is no matter how big we scale we're still a really small team but I try to make a point to get my hands dirty with support tickets every single day. And I try to do as many as I can because it's the front line of immediate customer feedback. You don't have to ask

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THE ENTREPRENEUR’S RADIO SHOW Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

them for a survey, people will tell you what they don't like or don't understand. And so, after answering the 50th or a 100th "What is pro plus?" This is stupid, we're sitting here trying to say, "Hey, this is what it is." And since they're telling us that they're a business that need to feature we built but they're not going to get it. So, trying to give that clarity is just really forcing customer feedback pie in the face kind of feeling. Travis J.: Right. One of the things that I like about what you're talking about in your business. So it's a SAAS business, Software As A Service, for those of you that don't know. And it's one of the most scalable 4-hour workweek type business models out there because you can scale revenue without necessarily scaling the team proportionally. Is that a good way of saying that Travis? Travis K.: Yeah, you can really leverage your human assets to serve a big audience. Travis J.: Yeah, whereas most service businesses, you may have a certain percentage of the team or money that goes towards a team to provide that service and it's always going to be there no matter what level, at a million, 5 million, 10 million, 20 million. Whereas that's not true with a SAAS business, right? Travis K.: Correct. Travis J.: And so, I just want to point that out because I'm a fan of business models and for me I was in a business model for 10-12 years before I realized if everything hit on all cylinders and we perform perfectly for 12 months. I'll never be able to beat that last year. Unless we work more hours, or we changed our model. And I'd never thought about my business that way. And it forced me to start looking at different ways because most people, let's say they've broke threshold and they're making a couple of hundred thousand dollars a year in their business, whether it be a service business or whatever. If they wanted to double that income the answer for most people is to work twice as hard, right? Travis K.: Right, but that doesn't sound fun to me, I don't know about you. I'm working twice as hard, that sounds crazy. Travis J.: Exactly, and that's the most common mistake that people make and there's just so many other ways to get around that. Let's bring this back to, walk me down the path and tell me about Contest Domination. I think it plays on people's ego and several other things but I want you to take down the path. Why is a contest, why does that work, why is it powerful?

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THE ENTREPRENEUR’S RADIO SHOW Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Travis K.: Sure. I'll start with why contest work in general and then I'll tell you why we built Contest Domination. Because I didn't wake up a couple of years ago and say, "You know what, I would really love to be in the contest offer business." That wasn't my first reaction. Travis J.: Right. Travis K.: So, I mentioned that I was working for some best-selling authors and speakers and I was growing their audience. And I wanted to get explosive growth myself, right? Because when you look at most people's ability to capture leads specifically, because I knew that the email list was sort of a holy grail of online communication when it comes to actually driving sales, right? Actually creating rapport with an audience it was email. And I saw the contest getting explosive growth beyond most-- But most people had 1, 5, 10 people a day and turn their email list when you're starting from scratch. That was in contest for sort of "nobody's" adding thousands of weeks. When you look at some like AppSumo who definitely inspired some of our early design. They basically built their business on contest to start with. They built three, four hundred person list and it's much bigger than that even know using contest. And contest work that you can leverage them in the right way, right? Because people love the ability and opportunity to win something, they do. And as a business, if we knew that if we give away something related to what we do and sell, everyone who was giving us their information essentially pre-qualify them self to buy what we do and sell. And so, we knew they were going to compete with each other and drive their friends into the contest, we get that explosive growth. If we did the price correctly, we knew that he prequalify what we do and sell, and we would have their email along the way which as we know, all of the things being equal, the best way to actually reach your audience and get them to take action. Travis J.: Right. Travis K.: So we knew contests were the rally wanted to go because we just didn't see any other campaign that had that explosive growth, people competing for a set prize value which is sort of some cost. Because at that point just drive as much traffic and do it as you can because your prize doesn't change over the life of the contest. So we took a look at all the other contest solutions on the market because the common question that every business has is build or buy, right? Which one's cheaper, which one will get my job done for me? And we took a look at all of these solutions and we found the overwhelming majority of the contest solutions out there were suddenly focused on rewarding people for doing social things. And so they would give you points just for sharing even if you shared it on a Twitter account you never ever use, which would never realistically send a qualified lead to your business. So how does that help the business owner? Or they would highly incentivize you to like them on Facebook which has sort of twofold issues. A, only about 16% of people who like you on Facebook ever get a chance to even see your

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THE ENTREPRENEUR’S RADIO SHOW Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

content, and B, when you highly incentivize people to like you on Facebook, they're probably not the most engaged user in the sense that they did it for a bribe as oppose to organically liking what you're doing, And so, when you do post Facebook's going to say, "Hey, we showed 16% of people but half of your leads were incentivized so your engagement rate is much lower than your competitors. And we're going to sort of punish you for that and show it to even fewer percentage next time. And we also didn't see a big correlation between the numbers of likes on a fan page being correlated to the amount of revenue that we could produce." So when we took a look at that we said, "Okay, we can probably build something better than this and I could probably get it built pretty cheaply and it will be laser-focused on lead generation. And instead of giving a ton of points for just social actions, how a lot of people share on social but they'll get by default 1 point for entering themselves and 10 points for every friend that they can actually get to enter. And that was the premise of the entire start of what we did is functions that rewarded users for actually driving qualified leads into our sales pipeline. Travis J.: Cool. So it strongly incentivizes them to help this go viral? Travis K.: Absolutely. And viral in a way that is actually beneficial to business. Because you're rewarding people for their real influence. They don't get points just for tweeting, liking, sharing on LinkedIn. They get unique, trackable links and are rewarded when their influence turns into leads. Travis J.: Now, are there other ways that they can get additional chances? Travis K.: Yeah, so we've refined the process. Originally it was just share this on social and they had syncable tracking link create for all the different channels. But now we give them an email referral. So we say, "Hey, we'd like you to invite 3 of your friends." This is the only one where we'll give points both just for the action as well as for the performance just because of it's been proven to convert so high. So by default after they enter they actually see an email referral engine that says, "Hey, if you refer 3 of your friends, we'll give you two points per friend email you invite. We'll give you an 8-point bonus if you do all 3. And then as those friends convert we'll give you your standard 10-point performance bonus. So as you can see, all of the points were back in and to take actions that we know will drive the most number of leads. We care about that above all else. Travis J.: Okay. Travis K.: And as a side benefit, the likes to your Facebook page and the followers in your Twitter account will rise. Because they're not directly incentivized, it will only be the people who came through and actually care about the brand.

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THE ENTREPRENEUR’S RADIO SHOW Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Travis J.: Okay. And so, how about giving me a real world example? Give me a business that uses it and how they use it. Travis K.: Sure. So we had a business, it was Affliction clothing. Travis J.: A what? Travis K.: Affliction clothing. Travis J.: Okay, yeah. Travis K.: Yeah, they sponsor a lot of the UFC fighters and things of that nature. Travis J.: Yeah. Travis K.: And they gave away a trip for two for airfare, hotel, etc. to one of the bigger UFC fans because that's their core audience is sort of that fan base. And so they ran that contest through their Facebook page and they email it to their existing audience, and they shared it on Facebook but their existing audience. And so that direct effort they got over 5,000 people to enter the contest. Of that 5,000 people they brought almost an additional 1,900 new people into the contest and then referring their friends. So almost 30% out of total to be fair because they had almost 7,000 total people enter. 5,000 that was their existing audience, 2,000 of that roughly almost was referral. So by having this sort of targeted referral campaign, they were able to run a marketing campaign for their audience that didn't feel like a campaign necessarily, it felt like they were just giving back, giving away something cool to their audience. And as a result they immediately added almost 2,000 new highly-qualified, highlyinterested, highly-targeted leads to their email list and added thousands of new likes to their Facebook page. Travis J.: So it sounds to me like what they did is they sent this out to their existing email base, right? Travis K.: Yes, at the funnel people do build successful contest off of Facebook ads or targeted, paid traffic, but we find that a lot of business that don't want to do the expense of ads but are willing to pay for the flyers and the software access are able to get a nice leverage bump out of their existing audience's effort. Travis J.: Yeah, it's always nice to get a bump out of your existing assets, but I don't think business can be squeamish about paying for acquiring new clients. There's so many people that spend so much time in trying to acquire emails and clients for free when I don't think you really have a business until

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you can acquire clients on a consistent, predictable basis. So take me down the path, how successful is this when you're feeding cold traffic off of Facebook to it? Travis K.: Sure. So we had a guy in Corvallis, Oregon who previously worked for the government. So he wasn't allowed to have social profiles or email lists. So absolute ground zero. They didn't even have a personal Facebook page. So this is probably an example you wanted to hear. Travis J.: Right. Travis K.: And he wanted to do a local deals type of setup in Corvallis, Oregon because Corvallis has about 56,000 people. So it was big enough for him and his wife as a team to draw a business and try out for relationships with local businesses. But it was too small for something like group on a living social to throw more money at, right? So, there's an opportunity there nothing really existed in the first place. He set up a contest where he was giving away gift cards to local businesses that he went, produced himself, which is a great lead-in, right? Hey, I just want to give you money as a potential prospect as a company, right? So he goes and buys gift cards, sets up contest to win because it's a gift card to Best Buy or something, it's a gift card a local shop and that's got to be his ideal model anyway. And then he went and bought Facebook Ad traffic to his contest just in the Corvallis area. And he added 2,300 new likes to his Facebook page which was so on from zero to 2,300. He added about 2,100 email leads to his auto responder. And to give them content right away he just curated the local deals of the area that were listed already in the paper just so it was sort of a curated list. And as soon as the business that he had been bought the gift cards from to give away saw this instant, multi-thousand personal audience that was very engaged. He had almost 50% open rates and 20% click rates, which if anyone's done email marketing before those are great numbers especially for a deal rented list because it was so local targeted. As soon as those businesses saw that he had this multi-thousand person email list which to a local business owner is huge, they clamored to basically buy a solo mail from there. So they wanted to give him money to promote a specific offer, local deal, just for their business to-- Over 2,000 people in the local area that already raised their hand and said, "I want a gift card to a local business that sounds interesting to me." And so, he went from literally zero and only spent a couple of hundred bucks in ads. So he went from zero to multiple thousands of people on a list and it instantly had the attention of all of the local businesses in his local area. Travis J.: Yeah, so that was going to be my question is a couple of hundred, say 200, do you know exactly how much he spent on Facebook ads?

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Travis K.: I don't know the exact amount but it was actually pretty low. It wasn't like in the multiple thousands, it was in the hundreds. Travis J.: Okay, so what, 200, 300, or? Travis K.: I believe it was about 300 bucks. Travis J.: Okay. And so, I'm tempted to get. I know what all of these things cost because I market my own companies. And so that's impressive, you’re lucky if you could get an opt-in for $3. Travis K.: Yeah. Travis J.: By the time you drill it down to people actually opting in, right? You got to have people click on the ad and they've got to go to the landing page, and then they've got to convert and all those other things. And so, that's an impressive number. Let's say if we took 300 and divide it by 2,100. Wow. Travis K.: Yeah, so he had 2 things going for him made that possible. One thing was it was an attractive offer and so conversion rate was high by default. But the 2 factors that really influence that cost per lead is going to be, A. the viral leads that just, it just leverages your back-end. Travis J.: Right. Travis K.: People sharing it, they're coming back and then opting in to their friends. We find they can add 10, 20, 30 for really good ones. He'd have the 60% of your total leads can be from referral. So I can essentially cost per lead in half. Additionally, what he did is because it was a contest on Facebook, a lot of people were liking the status and he could promote that status. And so, when you're getting such high engagement on a post like that, your cost for exposure drops. And because it was such a localized audience it dropped again because it wasn't competing on the national scale, he was competing locally. Travis J.: Right. Travis K.: And they have really high engagement on the content which is a signal for Facebook that it's great content. Travis J.: Okay. Travis K.: So between that and the viral back-end is what really helped drop that cost.

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Travis J.: And so, I want to take a couple of different examples here but based on the example you just gave, I've got a construction company that serves a large city, Houston's a gigantic area. So a local vendor wouldn't work for us, it have to be a Best Buy because they're only type of store that's all around. What was the significance of it being a local store? I didn't quite get that part. Travis K.: So, the local businesses that he was buying the gift cards from, that was his actual prospect. Travis J.: Okay. Travis K.: He was leveraging an audience but the person for him monetized for the audience was actually the local business. It wasn't the actual revenue, it was selling something to the list. It was selling access to that list to local businesses. Travis J.: Okay. Travis K.: But not selling the copy of the email list but essentially, you pay me I promote you to a local audience. Travis J.: So his purpose was to be able to sell them Solo Ads. Travis K.: Essentially, correct. Travis J.: Okay. So do you want to explain solo ads for the listeners? Travis K.: Yes, solo ads is just essentially a jargon term for getting someone to send a full email broadcast to a certain full list or a segment of the list specifically to promote your product or service. And you pay them a flat fee and they announce you’re offering to their audience and hopefully you pay it less than you make. Travis J.: Right. Classic arbitrage. Travis K.: Now, I do want to trust one thing real quick because you talked about Best Buy gift card and what we found is that the type of price that you choose is the single biggest indicator in the quality of the lead that you get. And the knee jerk reaction that many business owners have regardless of what industry they're in, they're saying like, "Let's give away an iPad." And the funny part is that's actually, probably the worst price you could give away if it's an iPad by itself, unless you are Best Buy or electronics retailer. We talked about pre-qualification of the leads for what you do and sell, and an iPad

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is not a pre-qualifier for most industries for them to care about your business. Unless it's coupled with something. One of our customers was a local nail parlor, they do nail stuff, facials, that kind of stuff, and they also sell a box service on a monthly basis for about 25 bucks a month, they shipped out a couple of different nail polish colors and some other stuff. Now, they gave away an iPad but it was an iPad plus their entire nail polish collection. Now what that did is that that would keep me from probably entering because I'm not going to enter and I'm certainly not going to tell my friends that I entered a competition for nail polish personally. Travis J.: Possibly. Travis K.: Possibly, but I probably would not. And so what they did is they got a lot of targeted people that wanted to win the nail polish collection but the iPad boosted the actual anchored value of the prize. But because there was the component of all the nail polish, it had to be pretty targeted. And what they did at the end of the contest was they announced the winner and they said, "Hey, for all of you who didn't win you're still a winner in our book. Here's a trial offer for our box service where you get your first month for 1 penny." And so like always people that wrenched in nail polishes gave them a great way to convert them into customers. Travis J.: Yeah, now they're giving them an irresistible offer, whereas if it was just the iPad they could've had 50% males that signed up for this. Travis K.: Exactly. Travis J.: And when they send them the irresistible offer, a penny for the first month box offer, majority of the men, maybe not all of them but majority of the men would not take you up on that. Travis K.: Exactly. So it's a subtle difference but it makes the world of difference when I come to the purpose of the whole campaign which is to generate revenue for your business. Travis J.: Yeah, okay. That definitely makes sense. And then you had another example that you said you wanted to share related to this, if I remember correctly, is that right, or am I thinking wrong? Travis K.: I think you're incorrect. Travis J.: Oh, okay.

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Travis K.: I just thought mainly just hit on that prize. Travis J.: Well, you straightened me out there Travis. I'm just playing with you. Okay, so walk me down the path here, I'm going to try to throw you a curve but it's a friendly curve, okay? Travis K.: Okay, bring it. Travis J.: The top 5 things people either misunderstand or do wrong when they try to create a contest. We've already talked about the reasons why they should, right? Tell me what they do wrong or the misconceptions, which path do you want to go down? Travis K.: We can talk about sort of the misconceptions and what they do wrong I guess. Travis J.: Okay. Travis K.: The number 1 thing really is the prize. It cannot be overstated on how important that is to get right and how often people get that wrong. So, if you're giving away that not only doesn't speak your audience but it's just sort of lame or kind of creepy to your core audience, it's not going to convert on the front end and it's certainly not going to convert on the back-end. Well, that's one of 5 things. If people just solve that one thing alone on giving away a good prize that their core audience cares about a lot, it will solve like 95% of their problems. Travis J.: Okay. Travis K.: So probably the 2nd biggest thing that people sort of do wrong or don't realize about a contest is it's not a field of dreams, if you build it they won't come especially if you stick it in a buried Facebook tab on your business page and don't send me traffic to it. You have to let the world know about it. Most people that the easy glowing fruit is as we talked about, letting your own existing audience know, of course. And then as you said, you can't be squeamish about spending some money because they cost money to gather an audience but if you do it in the right away and they're targeted, that's going to pay for itself many, many, many times over even if you are paying 3, 4, even 5 dollars per lead. In a lot of cases, if it's targeted good leads you'll make much more than that on the back-end. Travis J.: Many many times over. Travis K.: Yes, many times.

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Travis J.: Ongoing for years to come. So number 2 is drive traffic, is that correct? Travis K.: Yeah, absolutely, drive traffic. Travis J.: Okay, alright. Travis K.: The 3rd thing that people probably get wrong, and I'm trying to go in order of most common. So the third thing people probably get wrong is they undervalue copyrighting, the ability to scribe your offer and why your audience should even care on the page itself, right? So, people either don’t put enough time crafting a concise description that is attractive, or they put a page on it or it's a mile long, sort of the long sales page type of scenario. And in a world where a lot of us have some sort of online ADD and where we're seeing presence today, it's higher than average. But 60% of our traffic today so far, I've been keeping track on the stats, has been on mobile devices. And if you're on a mobile device and you have some 15-paragraph page about why someone should enter your contest, that's overkill, right? Because you never going to be able to just scroll down and see the opt-in form. So giving time, attention and care to your copyrighting is just as important as understanding you need to drive traffic there in the first place, right? Travis J.: Right. Travis K.: So that's easily number 3. Travis J.: Okay, number 4? Travis K.: Number 4 is setting up an actual offer to sell them something when the campaign's over. We see a number of customers, at least from their first try before we hopefully educate them is they do this work. Even if they'd pick a prize and they spend time copyrighting, and they send traffic to the page, and they even get a ton of leads. And they're like, "Great, our audience is bigger now." And that's the end of it. And it's a huge missed opportunity because after someone has entered and especially at the end of the contest you have their attention more than you probably ever will, unless they become a raving fan. And percentages that actually become a raving fan is relatively low. It's just the way it is. So, you need to be able to capture their attention by either giving them massive, massive value, or ideally give them a massive, massive value followed with an irresistible offer that instantly generates revenue and gets them thinking about you as a customer-product or service provider type of relationship, versus just that guy that I entered a contest for one time. So taking that relationship to the next level is definitely the next thing.

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THE ENTREPRENEUR’S RADIO SHOW Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Travis J.: Okay. So setting up an offer and is that part of taking the relationship to the next level or are you saying taking the relationship to the next level was number 5? Travis K.: I would say probably 4 and 5, you can break this up in any way you want which is creating an offer to sell and then number 5 would probably be maintaining that relationship over time, and not going to let your email list just go cold. Travis J.: Okay. I'm jotting all of this down because I want to go back over here in just a second. Okay, with this contest domination, does it have any survey aspects to it to where you can ask questions and then deliver them relevant content based on how they answer those questions? Travis K.: So, we don't currently offer a survey on the front end opt-in but it's in that we are highly interested in offering. But the easy way to do that is everyone should be adding these leads to an email service of some sort. We support a whole bunch, MailChimp, iContact, Infusionsoft, whatever. That and you have the ability to communicate with that lead as soon as they opt-in. So, if you just give someone a little piece of content and say "Hey, to make sure that we best serve you, take this quick, 3-question, 30-second survey to let us know what you're most interested in learning." And your audience can then tell you what they want you to sell them. Travis J.: Right, okay. Now we go back to number 1, prize must be aligned. Let's use this show as an example. For me, the driving force behind creating this show is I feel like we have a shortage of entrepreneurs, or we need as many entrepreneurs as possible and the reason for that is I think we teach, inspire, we're probably 8-10% of the population yet we drive the majority of everything that goes on in small town America, right? Travis K.: Absolutely. Travis J.: We're the ones that get up early, we're the ones that put it all on the line, we're ideal citizens, we need as many. We're far from perfect and perfect is boring and it doesn't exist. But we're some of the most ideal citizens and so I'm for growing as many entrepreneurs as possible. And what I have found is a lot of business owners are missing the key elements that make their business consistently predictable that produces a result. Now, you caught on to some of these skills very early on and that's part of the reason why you're successful now. A lot of business owners don't catch on to that. So one of the things that I do is I mentor several business owners and most businesses can't afford that so that's why I created this show is having conversations with people like you that share us your back story and tell us how you got here. It's very instructive for them to grow, right? Travis K.: Absolutely.

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Travis J.: And so, I've created a contest because I want to teach as much of what I know to as many people as possible for free. Now, I do monetize some of what I do, but I've been fortunate enough to where I've been successful in several businesses. So, 95% of what I teach is free. And I created a contest called Business Breakthrough where basically, incrementally, I'll teach different aspects of the formula, different pieces of the formula. And I created a contest where we give away $73,000 in cash and prizes plus my Lamborghini. Now the Lamborghini is just an added bonus to get people super excited. And it's a little bit of a marketing gimmick also, the Lamborghini part of things. Dissect that for me and tell me what you think about that. What's the best way to reach as many entrepreneurs to help teach them this through the contest format? Travis K.: Sure. You mean give you advice on what I would do as a prize? Travis J.: Yeah. How would you go about making sure that this thing grew to the level to its max potential? Travis K.: So what I would probably do is I would probably design something along the lines of say the entrepreneur survival pack. And I would probably give away the tools that an entrepreneur would need to take their business-making decision skill set to the next level. So what could most entrepreneurs use in their business especially if they're struggling entrepreneurs, right? They probably have maybe older, crappy laptop like I did sort of when I started. They probably don't have access to like an email list service where they thought it's been too expensive to do. And we all know it's one of the largest ROI tools you can pay for. They probably aren't tracking conversion rates, the types of things that they sort of should be doing to make their business understandable from a data perspective so they can grow it. And so what I would probably do is I would probably give away like a new Mac Book Pro or something, like a 13-inch Mac Book Pro, or probably subsidize a year of even if it's something as simple as AWebber and some basic conversion reporting tools. And maybe access to something like weed pages or optimized press for a year of hosting. The tools they need to essentially generate leads, manage those leads, sell those leads something, and understand how well all of the aspects of the business are doing. And then I couple in training along with that as the core prize. So if you think about it from the entrepreneur's standpoint, their opportunity that they're winning is products and services that directly can move the needle on their business and the training to put it to work. And if you're an entrepreneur like that and you feel like that's going to breakthrough that you need which is the tools and the training from someone who's done it such as yourself, then that's something you'll probably going to compete tooth and nail for. And almost irrationally promote it if it means you're going to get a disportionate number of entries for doing so.

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Travis J.: Right. Travis K.: And so, then it just becomes wrapped and end up a nice copy, targeting audience's email are full of entrepreneurs like Mixergy for instance. So that's how I'd probably go about it, because it gives them the tools and the training they need to move the needle. Travis J.: Yeah, and that's something that we're already doing. What I found is most people, it's easier to fast track someone when you deal with them one-on-one. And so, a lot of times people have information overload and I realize a long time ago to know and to not do is to not understand. And so they're just overwhelmed and so it's very easy to fast track a business when you work with them oneon-one and tell them what they are getting right, what they're getting wrong, and how to make those adjustments. Travis K.: That's what they need to focus on first as well. Travis J.: Yeah, exactly. And it's really all of those things compiled that fast track them to that next level and that's a key part of the $73,000. The $73,000 isn't just a check to, "Hey, go and have some fun and good luck in your business," right? It's actually a lot of those components that you talk about. A successful business is made of the macro and the micro, and some of the stuff that you were talking about is micro but a lot of people miss the macro aspects of running a successful business. Travis K.: Yeah. Travis J.: Listen, we're running a little long on time so we better move in to the lightning round real quick, are you ready for that? Travis K.: Hit me with it. Travis J.: Alright. You got your seatbelt on there? Travis K.: I'm ready to go. Travis J.: Cool. Can you sing Travis? Travis K.: I cannot sing. Travis J.: Okay, so I will not be asking you to sing anything today then.

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Travis K.: Okay, perfect, thank you. I'm sure your listeners appreciate that as well. Travis J.: Right. So let me ask you, what book or program made an impact on you related to business that you'd recommend and why? Travis K.: So actually, just yesterday I read the majority of the book called Dog Fight, How Apple and Google Went to War and Started a Revolution, I believe is the full name. And the part that I really got out of that was not necessarily the sort of revolution war grown between Apple and Google but more of the insider perspective on how, even when a company like Apple, their size, their scale, and their polish, and how then cam make something so hard look so easy. And when you get behind the scenes about how hard those teams worked and pushed, and even at that scale those teams still had the same obstacles to overcome, the headaches, the heartaches, the tough decisions to make about creating a truly great product. It's reassuring as a small guy to know that it's not just me. Travis J.: Right. Travis K.: I think for most people, especially product creators, you can really sort off apply the service to, but mostly product creators, it gives you some inside into the fact that making something that's truly great is going to take everything out of you but it's worth it in the long run. Travis J.: Right. And what was the name of that again? Travis K.: It's called Dog Fight. Travis J.: Cool name. What's one of your favorite tools or pieces of technology that you've recently discovered, if any, that you'd recommend to other business owners and why? Travis K.: So, I'm not sure if this totally counts as recently discovered but for me if it's the last 12 months and we actually use it that counts as recent to me. One thing that we've done is actually integrate with Stripe who is sort of a merchant process for alternative. I know it's kind of boring to talk about but a lot of businesses out there have integrated with either PayPal or a regular merchant service like Authorize.net. And I think there's a lot of people that just want to be able to collect money for services rendered, or products sold, don't want to go through the hassle or for some reason have issues getting a normal merchant account. But something like Stripe auto delivers that cash into their bank account 7 days after payment. And the fees are reasonable and they don't hold your account hostage. I've heard some horror stories of PayPal. So for those people who want to do that it's a great service, their revenue is a nosebleed upward trend, they're in creating with tons of people. And so if

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you're looking for ways to reliably collect money, especially if it's recurring subscriptions, you need to prorate like we're doing, it's a great alternative for people to look at. Travis J.: Right. Merchant services can be very touchy. If you get a surprise $15,000 that can shut things down. Travis K.: Correct. And we have days wherein we first set-up with Stripe is because we moved to them, so we were using someone else on a daily basis, except for a few promos. So for awhile we would have like no revenue and all of a sudden we would have $20,000 day, and then $10,000 day. And it was all recurring and it was from all around the world, and they didn't freak out. Travis J.: They don't like that. Travis K.: Like clockwork, 7 days later the money was there on our account. So, definitely worth taking a look at. Travis J.: Yeah, for some reason merchant service companies do not like that. They do not like irregular-sized payments that are going on in a random way. Travis K.: The reality is that business is messy and it comes in lumps sometimes. Travis J.: Exactly. What famous quote would best summarize your belief or attitude in business? Travis K.: So I've shared this in several of my presentations before but it's one by Thomas Edison, and it's that, "I have not failed; I just found 10,000 ways that don't work." Travis J.: So true. Travis K.: So, if we can iterate and keep moving forward, there's all the opportunity at the end of the rainbow, right? Travis J.: It's not failure, it's just testing. Travis K.: Yeah. WD40 was the 40th test, right? The Dyson vacuum cleaner had 500 models before he had one he could sell. It's just the reality of life. Travis J.: Yeah, exactly. Do you have any special powers that you like to share with us?

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THE ENTREPRENEUR’S RADIO SHOW Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Travis K.: No special powers really other than the fact that I work incredibly hard and the fact that business to me is just as fun as normal life, and I do take Coke brakes. But special powers is sort of my dedication to my customers I would say. Travis J.: That's one of the keys to success, when work feels exciting enough that it almost feels like play, right? Travis K.: Definitely. Travis J.: It's a key part of success. Excellent, how do people connect with you? Travis K.: Obviously, they can check out our product at ContestDomination.com, if they want to checkout some of our training we have a website called prospectdomination.com, or they can send me an email, Travis@contestdomination.com if they have any questions. Travis J.: Cool. Alright. Listen, can you hangout like 2 more minutes while I wrap things up? Travis K.: Sure.

End of Interview Travis J.: Excellent. Now, remember that you can find all the links to the books and the resources mentioned in the show in the show notes, just go to rockstarentrepreneurnetwork.com. It's a new site that we've been building out that's completely focused on giving you the resources to help you grow your business. Now before I close the show today, I want to remind you that building a profitable business is a formula, or maybe a better way of saying it is it's a series of formulas. And as you apply and adopt those formulas for your business it becomes very predictable and starts building long-term wealth. This is what moves you into a position to help others which I believe is part of our responsibility as entrepreneurs. If you haven't reached that level of consistency yet with your business and you would like to learn how it's done, we've put together a free program called the business breakthrough sweepstakes, where we focus on teaching the formula in simple set-by-step format. This is what I've used to build several, tiny, little local companies to multi-million dollar businesses. Also, to add a little fun and excitement to the program, if you join the sweepstakes and you stay engaged, you'll have a chance to win $73,000 in

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THE ENTREPRENEUR’S RADIO SHOW Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

cash and prizes plus my personal Lamborghini. So for more information and a picture of the Lamborghini, go to rockstarentrepreneurnetwork.com and click on the sweepstakes promotion. Also, before we go I want to take a minute and I want to remind you that no matter where you are in your journey as an entrepreneur, what you're doing matters more than you may ever realize. And though this can be a lonely path, so be sure and get around groups of like-minded people, business owners like your chamber of commerce, whatever fits you best. If you've got money to join a mastermind, do that, surround yourself by people that understand what you're going through and can support you. This is a vital part to your success. So, hopefully this show can be one of those guiding lights for you and your business. My quote for today comes from John Wayne and the quote reads, "Courage is being scared to death but saddling up anyways." This is Travis Lane Jenkins signing off for now, to your incredible success my friend, take care.

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THE ENTREPRENEUR’S RADIO SHOW Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

How We Can Help You We know that finding someone that you can trust online today is hard and that so many “so called gurus” are self-‐appointed and have never really even done what they teach you to do. That’s exactly why we created the Double Your Profits Business Accelerator. This is an exclusive offer for our fans at a fraction of its normal cost.. Here's what to expect. We'll Schedule a 'One on One' private session, where we'll take the time to dive deep into your business and tell you what is missing, so that you can have your best year ever! We'll do this by performing a S.W.O.T. Analysis. This tells us your Strengths, Weaknesses, Opportunities and Threats within your business. This will be an eye opener for YOU, for several reasons, however some of the most common reasons are. As the 'Business Owner' it’s difficult to see the big picture of your own business because you’re in the middle of a daily management. And you are too emotionally involved to completely impartial. This is a common problem for EVERY business owner. It doesn’t matter if you are a one-man army, or an army of 150, the problem is still the same.

Travis Lane Jenkins Business Mentor-Turn Around Specialist Radio Host of The Entrepreneurs Radio Show “Conversations with Self-made Millionaires and High-level Entrepreneurs That Grow Your Business"

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