Our Branding 2016 | v1.0
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Hi, we are Enviu We believe in a global economy that is inclusive and serves people and planet. We drive this change by initiating mass collaboration and impact driven entrepreneurship. From issue to idea, from idea to start-up.
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Our core values. We share a few simple principles that define our work: Impact Quality Together Experience Fun
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Hi, this is our brand guide
Perhaps you now understand that as an Enviu employee you play a crucial role in the delivery and development of our brand. The more ‘on brand’ we behave and communicate the better our brand is delivered and understood.
A brand is something to be proud of,
The manual in your hands is not a
especially a brand like Enviu.
brand manual. What we are offering
The Enviu brand has many fans and
you is an identity guide. A reference
followers. Enviu has touched the
guide that helps you understand
heads and hearts of thousands of
a few simple rules to make all our
people in the last 10 years. And let’s
work recognizable as Enviu. Through
be clear, the Enviu brand is not ours.
the consistent use of logo, colors,
The brand is nothing more than the
typography and imagery we make it
collection of interpretations of all the
easier to strengthen and connect our
people that remember us.
brand stories.
Our brand is also not our logo.
We hope that a few guidelines,
Slapping a logo, even one as nice as
together with the professional
ours, on anything, is not branding.
support from the Enviu marketing
Our logo is an important asset to
and communications team will
the brand. It is the strongest visual
help you deliver even better
marker we have. We need to make
communication materials that are
sure it is associated with what we
always on brand.
stand for. Our mission, our vision and our core values.
Index Our Logo Our Pay-off Our Typefaces
Our Colors Our System Our Images Our Icons 7
Our logo is simple, typographic and friendly. It’s a very important brand asset. a
a a =2x
a
Room to breathe The ‘a’ shape should be used as reference for the minimum white space around the logo. 8
a
Variations
Standard logo with pay-off. Used in stand alone situations. Opening and closing pages on presentations and other communications.
Standard logo. Used in recurring/ reapeating situations.
Url logo. An alternative for the logo with pay-off, e.g. a back cover.
Square logo. Used as profile icon for social media. Favicon logo. Format: 16px X 16px
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Logo usage
Don’ts Never in any other color then the above. Never on a light of cluttered image. Never rotate the logo. Never use dropshadows or embossing. 10
Our pay-off is written in one way. Just one.
we start world changing companies
How? Place pay-off always left-lined. Use only lowercase type. Divide pay-off in 3 sentences like example above.
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Our primary typeface is the Campton and is used in all our final documents.
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Campton Use Campton. E.g. when creating official documents, PPT presentations or printed materials.
Aa Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
(.,:;?!&$@*) 1234567890
(.,:;?!&$@*) 1234567890
Campton Semibold This typeface is used for all body texts and quotes in printed media.
Campton Light This additional typeface is used headings, introtexts and quotes in printed media. 13
Our secondary typeface is Arial and is used in web text and draft versions of our documents.
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Arial Clients can only display fonts that are already installed on their computers. Arial is a save font to use because it is a font installed by default on Windows and Apple. Use Arial in emails and in documents when working with people outside Enviu.
Aa Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
(.,:;?!&€$@*) 1234567890
(.,:;?!&€$@*) 1234567890
Arial Bold This typeface is used for all secondary headings, intro texts and quotes in online media.
Arial Regular This typeface is used for all body texts in online media.
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Our colors are bright, bold and crisp. They emphasize our reliable and innovative nature. Don’t forget to use a lot of white.
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PMS 3125 CMYK 83/ 0 / 21 / 0 RGB 1 / 181 / 204
75%
50%
25%
PMS 445 CMYK 0 / 0 / 0 / 70 RGB 109 / 110 / 113
75%
50%
25%
Our extra colors emphasize our inspirational and cooperative character. See some examples further on.
CMYK 3 / 2 / 87 / 0 CMYK 2 / 50 / 83 / 0 RGB 252 / 235 / 61 RGB 242 / 148 / 66
CMYK 2 / 79 / 66 / 0 RGB 232 / 46 / 102
CMYK 61 / 66 / 3 / 0 RGB 117 / 102 / 168
CMYK 53 / 3 / 87 / 0 RGB 133 / 191 / 87
CMYK 80 / 51 / 4 / 0 RGB 59 / 117 / 181
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We love to work with ‘building blocks’. They play a keyrole in our visual identity. They help us to deliver clear, short focused messages and present measurable facts & figures.
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A few simple rules to combine the blocks. Fact Our dream
Improving the acces and level of education in rural areas. A better future for our kids.
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Impact
45 more books per class
Impact
30%
Increasement of their income in comparison to their parents. Better communications skills in adulthood
Fact
Fact
-32%
analphabetism
% 45 more books
Impact
per class o their parents.
Our dream
Improving the acces and level of education in rural areas. A better future for our kids.
Better communications skills in adulthood
Alignment Align them to an optical horizontal line or an optical vertical line. 19
Or use both alignments in combination with a large photograph.
Fact
45 more books per class
Our dream
Improving the acces and level of education in rural areas. A better future for our kids.
+30% Impact
Increasement of their income in comparison to other.
This option is suitable in case there is a large building block available for a photograph. 20
You can also place content blocks on top of a photograph.
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Use coloured content blocks with yellow headlines and white bodytext. E.g. on a large photo with a black layer of 30%. 21
Our photography is colorful and a very important part of our visual identity. Imagination is a true force.
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We inspire.
We involve.
And make it happen. 23
Photography Context
In corporate photography we make use of our own photo’s. Show the people and the issue. Look straight at the camera. Try to smile a bit ;-) Clear colors, contrast, Let the picture be sharp & crisp. 24
Solution
Zoom out: Visualize the issue and context for others to get the picture. Zoom in: Make it personal, show people (stakeholders) involved, being the target audience, entrepreneur or project team. Colorful: We are Jedi’s. We don’t believe in the dark side! Orientation: Provide plenty of variation in angles en orientation to have imagery for multiple applications (from wide spread panorama shots to thumbnails). 25
Staff imagery
Enviu staff is photographed in front of a white background. 26
Event imagery
Show the energy of the people and how the interact. Mixture between overview and close up. Clear colors, contrast, Let the picture be sharp & crisp. 27
We love to visualize what we do and how we do it. In an understandable way.
Some infographic and icon rules The graphics are allways flat. No 3D stuff. Graphic elements are inspired on the logo Don’t over do it. Check the examples! Keep it simple. 28
Our icons en infographics are inspired on the roundness en openess of the logo. Go ahead.
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Icons. Examples. Use one line. And the ends have rounded corners (5 mm).
facts
11%
impact
70%
-25%
venture
D
-12%
C
-20%
28%
-12%
50%
idea
+5%
issue
B
+40%
A
carbon emission
40%
+20%
tabel
60%
Infographics. Examples Use simple forms. Only the corporate color set. The ends have rounded corners (5 mm). 29
Our iconset
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Logo, a set of colours and a font, that’s all it takes to create a visual identity, right? Wrong! Our brand is a platform where like-minded people come together, and an experience that creates a connection. Questions? If you have any questions regarding the use of our identity, please contact MarCom team @ Enviu 32