Poken Magazine 2016

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The360°Ev entPl a t f or m

R E G I S T R A T I O N MOBI L EAPPSGAMI FI CATI ON

L EADGENERATI ON

ATTENDANCETRACKI NG

N E T WO R K I N G MATCH MAKI NGANAL YTI CS

EVENTMANAGEMENT

Cor por at eev ent s

Tr ades hows&Exhi bi t i ons

Fi nal l yanev entpl at f or mt hat

As s oc i at i onev ent s&Conf er enc es

Spor t s&Y out h

tr eac hes100% ofyouraudi enc e

T a bl eofc ont ent s

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E v entma na ger

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Net wor k i ng

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Adv a nc edma t c hma k i ng a nds c hedul i ng

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Chec k i na ndmeet i ngt r a c k i ng

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Ac c es sc ont r ol

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Ga mi ďŹ c a t i on

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Spor t sa ndY out h

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Col l ec t

50

Met r i c sr epor t i ng

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E v entmobi l ea pps

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Pok eni ne x hi bi t i onsa nd ma s st r a ďŹƒcenv i r onment s

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L ea dgener a t i on

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Regi s t r a t i on

70

Spons or s hi p

Wel c omet oPoken The360째Ev entPl a t f or m Pokeni sr ev ol ut i oni z i ngt heev enti ndus t r ywi t hi t s i nnov a t i v eands i mpl es ol ut i onst ha tgener a t ehi ghqual i t y l eads , getunpr ec edent edi ns i ghti nt opeopl e ' si nt er es t s , andboos tnet wor ki ngbet weenpar t i c i pant s .

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Ov er2’ 000ev ent sandex hi bi t i onsha v eus edPok en’ sGr eenEv entSui t e.

F r om 200per s onnet wor ki ngev ent s , t ot r ades howswi t hov er65’ 000 v i s i t or sand1’ 500ex hi bi t or s , Pok en’ smodul arpl a t f or mi spr ov ent oboos t y ourev ent ’ seffec t i v enes s .

Wepr ov i det het ool sandt ec hnol ogyf ort r ades howmanager s , ex hi bi t or s andev entor gani z er st oc r ea t ei nt er ac t i v eandex c i t i ngev ent s , whi l e meas ur i ngt hei rr et ur noni nv es t ment .

Equi ppedwi t hourdi gi t al ev entpl a t f or m, mobi l eappsandNF C+pr oduc t s , pr of es s i onal sc anor gani z eandmanageev ent sandc onf er enc es , c ol l ec t di gi t al c ont enti nt her eal wor l df r om s mar tt ags , anddi gi t al l yex c hange al l t hei rc ont ac tdet ai l swi t hat ouc h.

L eadi ngc or por a t eor gani z a t i onsi nmor et han20c ount r i esha v eut i l i z ed Pok en' sDi gi t al Ev entSui t et oi mpl ementi nt egr a t edonl i neandoffl i ne c ampai gns , s ol i di f y i ngPok enasanac knowl edgedl eaderi nt hedi gi t al ev ent si ndus t r y .

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Ac ompl et e ev entengagement exper i enc e

ThePokenpl at f or m oer s ev er yt hi ngyouneedf r om AZ, t omakeyourev entas uc c es s .

I gni t ec onv er s a t i onsandboos tnet wor ki ng Dr i v ei nf or ma t i ons har i ngandc ol l ec t i on L eadgener a t i on Cr ea t ef unenv i r onment s Gai nmet r i c si nr eal t i me Gr eeny ourev ent I nc r eas ebr anda war enes s Eec t i v eev entpl anni ngandex ec ut i on

I nf or m

Engage

At t end

Meas ur e

I mpr ov e

J ul y16, 2014 Augus t2, 2014

Poken’ s“ T ouc ht oCol l ec t ” c onc epti sapar adi gm s hi f t f ort het r ades howi ndus t r y .

L eadgener at i onandeventmet r i c st akeonawhol enewl evel Whodi dexhi bi t or sandbuyer smeet ?

Tr ac kt her eal i nt er es t sofbuyer s Tr ac ki nt er ac t i onsbet weenpar t i c i pant s Howmanydoc ument shav ebeenc ol l ec t ed?

Whatexhi bi t or s , pr oduc t s , s er vi c esar eofmos ti nt er es tt obuyer s ?

Tr ac ki nt entandac t i on( t ouc ht oc ol l ec t=i nt ent , onl i neac c es s=ac t i on)

Who beneďŹ t s ?

Or gani z er s Us ePokenEv entManagert o: Suc c es s f ul l yex ec ut eev ent s Col l ec tv al uabl edat a Repor tv al ueev ent s( ROI )

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I mpr ov eKPI s Dr i v ebehavi or Makeev ent sgr een

Exhi bi t or s Exhi bi t or sus ePokent ouc hpoi nt sandl eadgener at i ont ool si nt hei rboot hst os har e di gi t al medi aandgai nmar keti ns i ght , l eadi ngt o: I nc r eas edbr andawar enes sandengagement Bet t erknowl edgeofc ons umert r endsandmar ketmov ement s Gr eat ers al es Super i orl eadgener at i on

Par t i c i pant s Rec ei v ePokendevi c esandbeneďŹ tf r om t hef ul l f eat ur edEv entMobi l eApp. Theyar eabl et onet wor kandi nt er ac twi t hc ont entandexhi bi t or st hr oughac us t om webpor t al .

Wi t ht hes ef eat ur est hey: Gai npr of es s i onal knowl edge Br eakt hei c eandmaxi mi z enet wor ki ngoppor t uni t i es Opt i mi z et hei rt i meandmaket hemos tf r om t hei ri nv es t ment 13

Ev entmanager Ev entManagementDas hboar dal l owsyout omanageal lyourev ent s , vi ews t at i s t i c s , keept r ac kofac hi ev ement s , s t or eandanal yz eyourl eads andl ear nf r om yourvi s i t or ’ sbehavi or .

Howdoesi tfitwi t hi nyourev entpr oc es s ?

Cl i ent shav et heopt i onofus i nges t abl i s hedr egi s t r at i onpr ovi der s , t heni mpor t i ng t hei rr egi s t r at i onl i s t si nt oPoken, wher eourdi gi t al ev entt ool c hes tt akesov ert o boos tal l as pec t soft heev ent .

F ornonpaymentev ent s , Pokenpr ovi desbas i c r egi s t r at i onf eat ur esaswel l .

Pr eEv ent

I nEv ent

Pos t Ev ent

Ev ent br i t e

Pokenfit s i nyourev entmanagement

Mai l c hi mp

Regi s t er Engage, mat c h,meet , net wor k, qual i f y , r eengage

Emai l

Compa t i bl ewi t hr egi s t r a t i onpar t ner s :

andmor e.

Thes ec l i ent sus ePok en’ sdi gi t al ev ents ui t et oboos tt hei mpac tandeffec t i v enes s oft hei rev ent s : PHARMA ASSOCI ATI ONS TECH I NDUSTRI AL TRAVEL CORPORATETRADESHOWS BUYERNETWORKS GOVERNMENT

Nov ar t i s , Ba y er , As t r aZenec a Na t i onal Pa v ementAs s oc i a t i onofAmer i c a) EASL , EADV , AACS , NPAM( I nt el , I BM, S y mant ec , Adobe, et c .

ABB, G&D, Ober t hur , et c .

AMEX, I ndaba, L eMi ami , EI BTM YMCAGener al As s embl y , ReedEx hi bi t i ons , S y mant ecVi s i on, AMEX i nk, Amer i net , Weddi ngEx per i enc es Affl USDepar t mentofVet er anAffai r s 15

Pokeni saf ul l f eat ur edev entmanagementpl at f or m Ev entor gani z er s , manager sandexhi bi t or sc anobt ai nt i er edac c es st omanageal l as pec t soft hei rev ent .

Ev entManageral l owsyout oc ont r ol andc us t omi z eev er yt hi ng f r om r egi s t r at i ont obadgepr i nt i ng, s oc i al medi a, mobi l eapp, exhi bi t orac c es s , s pons or ’ svi s i bi l i t y , gami ng, andmuc hmor e.

Al l yourpas t , l i v eandev ent s i npl anni ng ar evi s i bl eatagl anc e, s oyouc ans eewher eyous t andand meas ur eyourt eam’ si mpr ov ement .

Cr ea t i nganewev entt ak esonl yonec l i c k

Vi ewandedi t al l ev entdet ai l s Vi ewal l y ourev ent si nonedas hboar d: E v e nt si npl a nni ng L i v ee v e nt s Pa s te v e nt s Compar ehi ghl ev el s t a t s , v i ewev ent epar a t i ons t a t us es , dr i l l downt omoni t or pr oredi tal l ev entdet ai l s .

Ac c es sl ev el sal l ow ev er y onei ny ourev entt eam t oha v ec l ear r ol esandr es pons i bi l i t i es , ens ur i ngt he s a f et yofy ourev entda t a.

ManageHos t edBuy eri nc ent i v es , net wor ki nggamesandr ewar ds t a t us es ManageMeet i ngs& Ma t c hMaki ngengi ne

Configur es ur v ey s

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Vi ewondemandr epor t s

Managey oura t t endee’ swebexper i enc e Manageemai l s et t i ngsandt empl a t es Upl oady ourbr andi ng, c hoos ec ol ors c hemes

Manageexhi bi t or s

ConďŹ gur et heagenda, t hemobi l eapp, et c .

Pr i ntbadges Edi tev entwebpor t al

Vi ewal l a t t endeesand r egi s t r a t i onpr ogr es s Manageemai l s et t i ngs

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Y ourev entvi s i t orpor t al Dr aganddr opt oc r eat eabr andedexper i enc e Doesy ourev entwebs i t eha v eal ogi n, s oy oura t t endeesandex hi bi t or sc anbenefitf r om pr eev entand i nev entt ool st ha ti nf or m andmax i mi z et hei rROI ?I fs o, t heny ouc anembedanyoft heengagement f ea t ur esdes c r i bedher ei ny ourex i s t i ngpor t al .

Andi fnot , t henwepr ov i dey ouwi t hac ompl et e, s t andal one, f ul l yc us t omi z abl eandbr andabl e, f ea t ur er i c hwebpor t al .

Nowev ens mal l ev ent sc anac tBI G! Af t err ec ei v i ngawel c omet oy our ev entemai l , y ourpar t i c i pant swi l l l ogi nt odi s c ov erat r eas ur er ov eofev entf ea t ur esi nc l udi ngev ents c hedul es , ac us t om agendabui l dert ha tenabl est hem t opl an t t hei rt i me, ameet i ngss c hedul erandma t c hmak er , s ear c habl e( ornot )s peak er , ex hi bi t or , andv i s i t or l i s t s , al l ofy ourev ent ’ ss oc i al medi as t r eams( T wi t t er , RSS , F ac ebook, L i nk edI n, et c . )andmuc hmor e.

Benefit s •Ev er y t hi ngneededf oras uc c es s f ul ev ent , del i v er edi naneas yt ous ei nt er f ac e •F ul l c ont r ol ov erl ook, f eel andex per i enc e

•I nc r eas esv i s i t orengagementbef or e, dur i nganda f t erev ent •Canbeembeddedi ny ourwebs i t e

Bas i cEventPor t al

MyPr ofil e

Adi gi t al bus i nes sc ar dwhi c ht he us er sc anedi t .

Vi ewal l i nf or ma t i on t ha tv i s i t or swantt os har ewi t hone anot her: pi c t ur es , s oc i al net wor k s , c ont ac ti nf or ma t i on, c ompanyet c .

Ti mel i ne

Vi ewal l t hec ont ac t sandobj ec t s t ha tha v ebeenc ol l ec t ed.

Si mpl y c l i c kont het i mel i net humbnai l s t oac c es smor ei nf or ma t i on.

Cont ac t s Fi l esandL i nks

Or gani z er sc anmak eanyt ype offil ea v ai l abl e( PDF , doc , et c ) , t oengagev i s i t or spr eev ent andf ol l owuppos t ev ent .

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Ac ompl et el i s tofal l t hec ont ac t s c ol l ec t ed.

Ac c es sdet ai l edc ont ac t i nf or ma t i onandi mpor tt hem t o y ourCRM t ool s .

Updat es L i br ar y

Keepv i s i t or sandexhi bi t or si nf or med wi t hc ont ac tandt ouc hpoi ntupda t e not i fic a t i ons .

Ha v eal i s tofal l t hedi gi t al medi a c ol l ec t edf r om t ouc hpoi nt sdur i ng al l y ourev ent s .

Downl oadal l t he di gi t al medi ac ont entf r om eac h t ouc hpoi nt .

T wi t t er

Map

Us er swhoaddt hei rT wi t t erac c ount ont hei rpr ofil eswi l l beabl et o t weetdi r ec t l yf r om t hepok en por t al v i at hi swi dget .

PokenPoi nt s

Adynami cmapofal l t hec ont ac t s , exhi bi t or sandc ompani esy ou’ v e i nt er ac t edwi t ha tt heev ent .

Communi t y Showst her unni ngt ot al oft he us er ’ sPok enPoi nt s .

Poi nt sar e bas edonNewCont ac t s , L ogi ns , andPok eni ngs .

As uppor tpl a t f or mf orev enta t t endees .

Her eus er sar eabl et oas kques t i onsand s har ei deas .

L i nkedI nCont ac t si nAt t endanc e

Soc i al Medi aWi dget s T wi t t erandSoc i al Medi aF eeds

Whenv i s i t or saddt hei rL i nk edI nac c ountt o t hei rpr ofil e, t heL i nk edI nwi dgetal l owst hem t os eewhi c hc onnec t i onswi l l bea t t endi ng t hes ameev ent s .

RSSF eed

Fl i c kr&Pi c as s aI mageGal l er y

T weet s , has ht agsands oc i al medi aupda t es l i v ef r om t hes howr oom f l oor .

Pul l i ny ourev ent ’ sRSSF eedt oc r ea t ea ones t ops oc i al medi ahubf ory ourv i s i t or s .

Shar eev entpi c t ur esbyupl oadi ngt hem t oaF l i c kr orPi c as s aac c ount , t henembedt hei magel i br ar y i nt ot heev entpor t al .

E v e r y onewa nt st os e ee v e ntpi c t ur e spo s te v e nt .

Ke e py ourv i s i t or se nga ge di nonec e nt r a ll oc a t i on!

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EngagementPor t al Wi dget s

Si mpl ei Fr ame

Vi deo

Us ef or : -AnyHTMLc ont ent -F ac ebookPage -L i nk edI nPage -I mage

Di s pl a yas el ec t i onofY out ube orVi meov i deos .

Mul t i T abi Fr ame ChatRoom

Wor k sl i k et hei F r amebuty ouc an di s pl a ymul t i pl et absi nonewi dget .

Al l owus er st oc ha ti nr eal t i met o oneot herbef or e, dur i ngand a f t ert heev ent , di r ec t l yont he Pok enpor t al .

Chal l enge

F or um

Cr ea t edi s c us s i ont opi c sand engagey ourv i s i t or s .

Cont ac t sat t endi ngev ent Cr ea t egamesandgoal st ha tenc our age v i s i t or st ot ouc ht ouc hpoi nt sormeet newpeopl e.

Seewhoi ny ourc ont ac t si sa t t endi ng t hes ameev ent st ha ty ouar e.

L eader boar d

Cal endar

Seeal l t hes es s i ons , meet i ngsand c onf er enc esy ouar ea t t endi ng.

Di s pl a yt her anki ngsoft opnet wor k er s amongs tev enta t t endees .

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Pr emi um Por t al Wi dget s

Maps / Fl oorpl an

Exhi bi t or / Spons or s Theor gani z erc anupl oadmaps / f l oor pl ansoft heev entwhi c ht hev i s i t or c andownl oadf r om t hewebpor t al .

Showst hel i s tofexhi bi t or sand Spons or sa t t endi ngt heev ent .

Per s onal AgendaBui l der

Vi s i t orL i s t

Offer sanagenda/s c hedul eoft hev ar i ous wor k s hops , meet i ngs , c onf er enc es es s i ons oc c ur r i ngdur i ngt hi sev ent .

F orev ent swher et hev i s i t orl i s ti s publ i c , i nc l udeas ear c habl ev i s i t orl i s t .

Vi s i t orSur v ey Pr ofil eL i s t

Gai nv al uabl ei ns i ghti nt ot heneeds andmot i v a t i onsofv i s i t or sbyaddi ng av i s i t ors ur v ey .

Showobj ec t s , exhi bi t or sors pons or s t ha ty ouwantAL Lv i s i t or st os ee.

Exhi bi t orMat c hMaki ngWi dget andMeet i ngsReques t Vi s i t orandexhi bi t orpr ofil i ngques t i onsar eus edt o det er mi newhi c hexhi bi t or sar ebes ts ui t edt ot he s pec i ficev entneedsofi ndi v i dual v i s i t or s .

Vi s i t or sc an t henus et heMeet i ngsr eques tf unc t i ont os enda meet i ngr eques tv i aemai l andor gani z emeet i ngdet ai l s s uc hasda t e, t i meandl oc a t i onwi t hexhi bi t or s .

Buyer Sel l erMat c hMaki ng

BuyerWor ks hopSc hedul i ng

Si mi l art oExhi bi t orMa t c hmaki ng, Buy erSel l er Ma t c hmaki ngi dent i fieswhi c hbuy er sands el l er s ar ebes tpai r ed, bas edupons pec i ficc r i t er i a, t hen pr ov i desapl a t f or mt os c hedul eandmanage or gani z edmeet i ngs .

Adv anc edMa t c hMaki ngf ea t ur esal l owexhi bi t or s andbuy er st oc r ea t eanopenmeet i ngwi t has pec i fict opi c , f or ex ampl e" Sour c i ngComput er sf ormyHos pi t al " .

Bas edons ome ma t c hmaki ngc r i t er i as uc has" I nf or ma t i onT ec hnol ogy" , budget " $25' 000t o$50' 000"orot herpar amet er s ; t heus erwi l l s eeal i s t ofpot ent i al s uppl i er sa tt heev ent , whi c hhec ani nv i t et ot hi smeet i ng wi t hac l i c k.

Thos ei nv i t edr ec ei v eas y s t em emai l as ki ngt hem i f t hey' dl i k et oaddt hi smeet i ngoppor t uni t yt ot hei rc al endar , andt hey ar ek epti nf or medofanymeet i ngc hanges( s uc hasl oc a t i on, t i me, et c . ) .

Openmeet i ngsc anal s obes ear c hedbyanyv i s i t or , s obuy er swhower e nots pec i fic al l yi nv i t edc andi s c ov eroppor t uni t i est oj oi n.

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Net wor ki ng Wat c hi nt er ac t i onsc hangeasev entandc onf er enc evi s i t or sus et hei r pokenst os par kf r es hc onv er s at i ons .

Wi t houtr el yi ngont heus ual c onv ent i onsat t ac hedt omeet i ngnewpeopl e, pokensoeranoppor t uni t y t oc r eat enewl eadsandbus i nes sr el at i ons hi psi naf unandengagi ngway .

Howwepr ovi det hi ss ol ut i on Apok enenabl esy ouc ol l ec tdi gi t al bus i nes sc ar dsand di gi t al doc ument s , wi t has i mpl et ouc h.

J us tt ouc honepok ent oanot herper s on’ sandt heygl ow: Y ou’ v eex c hangedbus i nes sc ar ds .

T ouc hapok ent oa t ouc hpoi nt , andy ouc ol l ec tdi gi t al ma t er i al .

ensc anha v edi ffer entdes i gnst oaddat ouc hoff unt o Pok y ourev ent , orc anbec us t omi z edt ogi v ey ouory our s pons or s ’ f ur t herex pos ur e.

Cus t om bi l l boar dc apsf orHP .

Benefit s •Ani c ebr eak erl i k enoot hert ha tnur t ur esanewt y peofi nt er ac t i onandex per i enc e •Al eadi ngedgenet wor ki ngt ool •Pr ov i despr ec i s el eadgener a t i onf orex hi bi t or s •Anoppor t uni t yf oraddi t i onal br andi ngandv i s i bi l i t yf ors pons or s

Net wor ki nga taYMCAev ent .

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Cr ea t eapos i t i v eev enta t mos pher et ha tf ur t herenc our agesnet wor ki ngandf unbyc us t omi z i ng y ourpok ens ’ c ap, andwa t c hasv i s i t or sbec omeengageds t r ai ghta wa y .

Choos ef r om ar angeoff un c apsl i k et heNi nj a, Mons t erorTi ger , orl etusdes i gns omet hi ngt ha ts peak sdi r ec t l yt oy ourev ent .

WhatEASLpr es c r i besf oras uc c es s f ul ev ent F ort hes ec ondc ons ec ut i v ey ear , Pok enc a t er edt ot heI nt er na t i onal L i v erCongr es s( I L C) , asmor et han 10’ 000i nt er na t i onal doc t or sandi ndus t r ypr of es s i onal sga t her eda tt heEx Cel Cent eri nL ondon.

Thei robj ec t i v e: t onet wor kanddi s c ov ert hel a t es ti ndus t r yt r endsbya t t endi ngt al k sandv i s i t i ng t heex hi bi t i onf l oor .

Pok enwast her et of ac i l i t a t enet wor ki nganddi gi t al doc umentex c hange; ac or e s er v i c eai meda thel pi ngev er y onegett hemos toutoft heev ent .

Onepar toft hemul t i f ac et edappr oac hwast hec r ea t i onoft hedoc t or , s ur geonandnur s eCaps .

Wi t hov er111’ 000bus i nes sc ar dsex c hangedandex hi bi t or sc ol l ec t i ngan v er ageof500+l eads , Pok enhashel pedboos tt heev ent ’ sv al uef orex hi bi t or sandv i s i t or sal i k e. a

Cus t om c har ac t erc apsf orEASL

Hepa t ol ogi s t

Hepa t ol oget t e

Sur geon

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Sur geonet t e

The360°E v entPl a t f or m

T ur ny oure v e nti nt oa ne x pe r i e nc e Sl i m.

Dur a bl e.

Effic i ent .

Y out ooc a nus ema gi ct oc ol l ec t doc ument sa ndbus i nes sc a r ds , wi t hat ouc h.

Oh, andi tal s omakespeopl et al k.

Ev entMobi l eApps |Ma t c hmaki ng |Sc hedul i ng |Agenda |Map |L eadGener a t i on |Hos t edBuy erT r ac ki ng Soc i a l Medi aDa s hboa r d |Ga mi fic a t i on |Ema i l Ti c k et i ng |Ba dgePr i nt i ng |T a bl etRegi s t r a t i on |OnSi t eSuppor t Ourc us t omer s i nc l ude:

Adv anc ed mat c hmaki ngand meet i ngs c hedul i ng Poken’ smat c hmaki ngandmeet i ngs c hedul i ngt ec hnol ogyi sapar adi gm s hi f tf orf ac et of ac emeet i ngs .

At t endeesandexhi bi t or sc anmaxi mi s et he effec t i v enes soft hei rt i mebyc r eat i ngpr ofil est hati dent i f yandmat c h t hem wi t ht hemos ts ui t abl epeopl e, aswel l ass c hedul emeet i ngt i mes l ot s .

Poken’ sphys i c al devi c est hent r ac kmeet i ngsi nr eal t i met ogi v eor gani z er s di r ec ti ns i ghti nt oev ents uc c es s .

Howwepr ovi det hi ss ol ut i on Par t i c i pant sandex hi bi t or sc r ea t er i c hpr ofil esaboutt hems el v esand/ort hei rc ompani es .

F orex hi bi t or s , t hi sc ani nc l udepr oduc tands al esdoc ument s , v i deosandot hermedi at oa t t r ac t par t i c i pant sandgener a t equal i t ymeet i ngs .

Bot hpar t i c i pant sandex hi bi t or sar et heni nv i t edt ot ak e par ti nama t c hmaki ngs ur v eyt ha ti dent i fiespr ec i s el ywha tt hei rbus i nes sobj ec t i v esar eandwho woul dbet hebes tpeopl et omeet .

Bas edupons ur v eyans wer s , Pok en’ sma t c hmaki ngl ogi cc r ea t esa l i s tofma t c hesi nor derofmos tc ompa t i bl e.

Ex hi bi t or sandpar t i c i pant sar et henabl et oi nv i t eone anot hert omeet i ngswi t ht hebui l t i nmes s ages er v i c e,andbui l dt hei rs c hedul es .Meet i ngt i mes , da t es , andl oc a t i ons , c anbeedi t edt omeett hedy nami cneedsofpr of es s i onal s .

Benefit s •Sc hedul emeet i ngswi t ht hebes tma t c hedpar t i c i pant s •T ak ec ont r ol ofy ourt i meands c hedul emeani ngf ul meet i ngs •Max i mi z ey ourac c es st obus i nes soppor t uni t i es •Cr ea t eaf ul l s c hedul ef ort hes how •Mak ey ourv al uabl et i mec ount

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Chec k i nand meet i ngt r ac ki ng Chec k i nandmeet i ngt r ac ki nghasnev erbeeneas i erormor eeffec t i v e.

Poken’ sc ombi nat i onofNFC+devi c esands of t war eenabl espar t i c i pant s andexhi bi t or st oc hec k i nt omeet i ngswi t ha‘ t ouc h’ ,whi l eor gani z er s c anmoni t orandc ol l ec tdat ai nr eal t i me.

Cas es t udy Real t i memeet i ngst r ac ki ngatUSDepar t mentofVet er anAffai r ’ s Nat i onal Vet er ansSmal l Bus i nes sEngagement

TheUSDepar t mentofVet er anAffai r ’ sNa t i onal Vet er ansSmal l Bus i nes sEngagementi sanannual 3da yev entt ha tai ms t obr i ngt oget herv et er anownedc ompani es ,andgov er nmentpr oc ur ementdec i s i onmak er s .Ov er3, 000par t i c i pant s meti nAt l ant a, f r om t he9t h-11t hDec ember , f ort he3da yev ent .

TheUSDepar t mentofVet er anAffai r shadt he c hal l engeofbr i ngi ngt hemos tv al uet ot hev et er anowneds mal l bus i nes s es , i nt er msofpr ov i di ngqual i t yl eadsand meet i ngs , andmaki ngt het i mea tt heev entaseffec t i v easpos s i bl ef oral l t hes eni orgov er nmentoffic i al s . or ear r i v i ngi nAt l ant a, a t t endeeswer eenc our agedt ous eanonl i nema t c hmaki ngt oolt ofindt hebes tma t c hest o Bef t hei rbus i nes sneeds .Theywer et hengui dedt hr oughanaut oma t edpr oc es s ,hel pi ngt hem s c hedul er el ev antbus i nes s meet i ngs .

Eac ha t t endeec oul dwal ka wa ywi t haper s onal ev entagenda, fil l edwi t ht ar get eds es s i onsandmeet i ngs .

T omoni t ormeet i nga t t endanc ei nr eal t i me,Pok endepl oy edov er300r eal t i meT ouc hpoi nt s ,as mal ldev i c epl ac eda t ev er ymeet i ngs pac e.

Eac ha t t endeewasi s s uedaPok enUSBdev i c eal ongwi t ht hei rbadgea tar r i v al , s ot ha tt heyc oul d c hec ki nt oev er ymeet i ngbyt ouc hi ngi tt ot her eal t i meT ouc hpoi nt .

Thi si nf or ma t i onwast hens enti ns t ant l yt oa c ont r ol r oom, andmoni t or edwi t hanaut oma t edpr oc es s .

Emai l andt extr emi nder swer es entt omeet i ngsa t t endees 20mi nut esbef or eeac hmeet i ng.

Ac al l c ent r ewass etupt oi s s ueper s onal r emi nder st opeopl er unni ngl a t eandwhen nec es s ar y , meet i ngswer er es c hedul edont hef l y .

“

Thi si st hee a s i e s te v e ntt ha tIha v ee v e ra t t e nde df orat r a des ho w.I n t e r mso fma na gi ngt i mea ndge t t i ngwi t ht her i ghtk e yde c i s i onma k e r s .

“

”

L i s aF ai r , Ev entAt t endee

Wi t ht hePok e nde v i c e , y ouc a nc a pt ur ewha t e v e ri nf or ma t i ony ou wa nt , s oy ouha v ec ont r ol .

Y oua r eno tbe i ngpus he dt oa nys e c t i on o ft hee v e nt .

S oi ta l l o wsy out oha v ec ont r olo fy oure v e nt .

”

J effVi gi l , CEOmyBus i nes sMa t c hes

Ther es ul t s •Ov e r2 , 500me e t i ngsa nds e s s i onstrackedover3da y s .

•Ov e r2 00, 000ne t wor k i ngc onne c t i onsmade.

•I ne x c e s so f4 nga ni mpr e s s i v ea mounto fpa pe rwa s t e .

2, 000di gi t a ldoc ume nt sc ol l e c t e d,savi 29

Ac c es sc ont r ol Pokenmakesi teas yt ot r ac k, manageandv er i f ygues t satyourev ent wi t hNFCdevi c esandmobi l eapps .

Howwepr ovi det hi ss ol ut i on Or gani z er sus et hePok enEv entManagerpl a t f or mt oc r ea t eandmanagea t t endees , s es s i ons , and per mi s s i ons et s .Atr egi s t r a t i on,par t i c i pant sr ec ei v eadi gi t aldev i c et ha tc anbeei t herapok en, badgeorbr ac el et , andi sa t t ac hedt ot hei rac c ount .

Thedev i c et henbec omest her eac c es sk eyf ort he ev ent .

Atac c es spoi nt s , hos t sandhos t es s esequi ppedwi t hmobi l edev i c esandt hePok enPr oapps c an t hedev i c eofeac hpar t i c i pant .

Ac c es si st henei t hergr ant edordeni edwi t hr es ul t sappear i ngi mmedi a t el yont hemobi l edev i c e.

Poken

Badge

Wr i s t band

Pr ov i des2wa yex c hange Gr ea tf ornet wor ki ngandda t ac ol l ec t i on.

NF Cr egi s t r a t i onbadgeorRF I Ds t i c k er Gr ea tf ort r ades hows .

Mul t i pl edes i gnst obes tfity ourev entl ook&f eel Gr ea tf orac t i v eev ent s .

Benefit s •Or gani z er sc aneas i l ymanagea t t endees , s es s i onsandac c es spoi nt s , t obes ts ui tt hei r ev entneeds •Cr ea t eac us t om ex per i enc et obes tfiteac h a t t endeeus i ngaPok en, BadgeorBr ac el et •St r eaml i nesc hec k i npr oc edur ef ora t t endees Nomor ewai t i ngi nc ueswhi l ea t t endeesget t her enamest i c k edoffal i s t .

•Hei ght eneds ec ur i t ymeas ur ess uc haspr ofil e c hec ki ngandc l ears t a t usdi s pl a y s , guar ant ee t ha tonl yt her i ghtpeopl ear eabl et oha v e ac c es st os pec i ficar eas

31

Gami fic at i on

Dr i vi ngvi s i t orbehavi or .

Addf unt oy ourev entwhi l ef ur t her i ngt heeffec t i v enes sofy our engagementeffor t s .

Getev er y onei nv ol v edbys et t i ngupc hal l engesf or v i s i t or sandgi v i ngt hem t heoppor t uni t yt owi npr i z es .Af ea t ur ehugel y popul arwi t hc l i ent s ,ourbui l ti ngami ngengi nei sc onfigur abl es oy ouc an dr i v ebeha v i ort obes tbenefity ourobj ec t i v es .

Ha v ey ouhadt r oubl eget t i ng f ol kst oans wery ourev ents ur v ey?Nos wea t .Addagami ngel ementby t aki ngi tdi gi t al andr ewar di ngv i s i t or sf ort hei rpar t i c i pa t i on.

Howwepr ovi det hi ss ol ut i on Anyev ent , bi gors mal l , c aneas i l yi nc or por a t eourbui l t i ngami ngengi net odr i v ev i s i t orbeha v i or .

Bi gs c r eenl i v ef eedsadddr amaandc ol ort oy ourev ent .

Di s pl a yl eader boar dsc ans howt hebes t net wor k er , t hemos tv i s i t edboot hs , popul arc onf er enc es es s i onsorot herda t at ha tenr i c hest he ev entf orv i s i t or s .

Anyki ndofi nt er ac t i v eex per i enc ec anbec r ea t edus i ngourpubl i s hedAPI ( pr ogr ami ngi nt er f ac e) hods .

Orl etusas s i s ty oubydev el opi ngac us t om bi gs c r eenex per i enc et ai l ormadef ory our met ev ent ' sneeds .

Benefit s

•Dr i v ev i s i t orbeha v i ort oma t c hy ourobj ec t i v es •Cr ea t eaf unanddy nami ca t mos pher e, gi v i ngy ouanedgei nt heev ents pac e •Enc our agenet wor ki ngandpr omot edi gi t al da t ac ol l ec t i on

“

Ga mi fic a t i oni sul t i ma t e l yno ta boutbuz z wor dsa ndme c ha ni c s , butbe t t e ra ndmor eme a ni ngf ule x pe r i e nc e s .

”

Es t ebanCont r er as , Soc i al Medi aManager , Sams ungUSA

Cas eSt udy1

Ev entwebpor t a l

Exponextwant edt odr i v ev i s i t or st oper f or m c er t ai nac t i ons , ens ur i ngamor es uc c es s f ul ev ent .

Vi s i t or sc oul dunl oc kdi ffer entl ev el sof pr i z esf or : •Engagi ngwi t ha tl eas t5exhi bi t or s •Chec ki ngi nt oa tl eas t8s es s i ons •Ans wer i ngal l t hes ur v eyques t i onsont heSur v ey Wal l •Col l ec t i ngdi gi t al doc ument sf r om a tl eas t20t ags Res ul t swer ephenomenal !

Cha l l engewi dget

33

Cas es t udy2 BoySc out sNat i onal Or derOft heAr r ow( NOAC2015) Theobj ec t i v ea tNOACwast odr i v ebeha v i ora tt hi sev ent , wher eSc out sar enotonl ymeantt oha v ef unbutal s ol ear n bya t t endi nganyoft he250+wor k s hopsandac t i v i t i es .

TheNOACmanda t ei st oenc our aget he15KSc out st omeetot herSc out sf r om di er entc ul t ur al andgeogr aphi cr egi ons , hel pt hem l ear nnews ki l l sandf ur t hert hei ri nt er es ti nt heOr deroft heAr r owands c out i ngi ngener al .

Byaddi ngagami ngel ementt ot heev ent , Pok enhel pedNOACdr ama t i c al l yboos tnet wor ki nganda t t endanc ea tal l wor k s hops .

Sc out sc oul dc ol l ec tac hi ev ementpoi nt sbymeet i ngnewpeopl e, c hec k i nsa tac t i v i t i es , andc ompl et i ng v ar i ousc hal l enges .Ov er al l t heSc out sgener a t edov er

7Mi nt e r a c t i onsi n4+da y s .

34

Bi gs c r eendi s pl ay

Amexi sal ongs t andi ngpar t nerofPok en' s , ha v i ngus edPok en' sgr eenev ents ui t ei nanumber ofev ent sandt r ades hows .

Att heMax Vant ageSuppl i erT r ades howi nDal l as , Pok enhel ped AMEXs a v e135t r eesbyc ompl et el yc ut t i ngoutpaper .

" Thi si sa ma z i ng.

I t ' st heďŹ s tt r a de s ho wwhe r e[ a sa ne x hi bi t or ]I wa sa s k e dt o s i mpl i f ymypr e pa r a t i onwor ka nds a v ec o s t sbyno tbr i ngi nga nypa pe rf l y e r s , br oc hur e s , orbus i ne s sc a r ds .

Theor ga ni z e r swa nt e dusa l lt oi mpr o v e i nf or ma t i onf l o wa ndbe" gr e e n "bygoi ngdi gi t a l , a s k i ngust opr e pa r ea l lour ma r k e t i ngdoc ume nt si ndi gi t a lf or ma t .

Nopa pe ra l l o we d!Thev i s i t or sc oul d pi c kupourbr oc hur e sbyt ouc hi ngt a gsonourboo t h "

" Af t e rt hes ho wwer e c e i v e dt hebe s ta na l y t i c sa ndl e a dge ne r a t i onr e por twe ' v ee v e rs e e n.

Wec a n f ol l o wupwi t he v e r ype r s onwhopi c k e dupourbr oc hur e s , wek no wwha ti nt e r e s t e dt he m, a ndwhi c h o fours a l e sa ndma r k e t i ngs t a t he yme tont heboo t h " 35

Spor t sandY out h F orev ent sandc onf er enc esai meda ty oungpeopl e, t her ei sanev er i nc r eas i ng needt oengagea t t endeesdi r ec t l y , ont hei rt er ms , f r omt hewor d“ Go” .

Poken’ sa war dwi nni ng“ t ouc h”t ec hnol ogyi sy ourev ent ’ si gni t i onf orr i c her , hi ghl yi nt er ac t i v eandmor emeani ngf ul engagement .

Gr owi ngupasdi gi t al nat i v es , t ec hnol ogyi sc ent r alt ohow y oungpeopl el ear n,c ommuni c a t eanddev el op.F orev entor gani z er s , adopt i ngdi gi t alt ec hnol ogyc r ea t esanoppor t uni t yt oac hi ev eev entobj ec t i v esi nal anguaget ha t par t i c i pant sal r eadyunder s t and.

Offer i ngPok ena tev ent saut oma t i c al l ypos i t i onst heev ent or gani z erasknowi ngandr es pondi ngt ot heneedsofpar t i c i pant s .

“

I fy ou’ r et r y i ngt ok e e p14-t o15y e a r ol dk i dse nga ge d,i t ’ sa140c ha r a c t e rwor l do fi ns t a nt gr a t i fic a t i on.F r om al e a de r s hi ppe r s pe c t i v e ,y oumus tme e ty ourde mogr a phi cwhe r ei tl i v e s , a nd, f orus , t ha tme a ntr e l y i ngont e c hnol ogy .

-Mi k eHoffman, BoySc out sNa t i onal Or deroft heAr r owConf er enc e( NOAC)Chai r man

”

Howi twor ks :f orat t endees Pok en’ si nt er ac t i v eUSBdev i c eswor kf r om t hes t ar t , wi t hnol ear ni ngc ur v eorex t er nal c onnec t i ons .

At t endeesi nt ui t i v el yunder s t and t hei ns t antf eedbac kt heyr ec ei v ef r om Pok en’ s s i gna t ur egr eengl owandqui c kl ys t ar tus i ngt he dev i c est omeetands har edet ai l swi t ht he peopl ear oundt hem.

Pok enc andr ama t i c al l yenhanc ey oung par t i c i pant ’ sabi l i t yt ol ear nandenr i c ht hems el v es a tev ent s .

Par t i c i pant sar eenc our agedt odownl oad r el ev antma t er i al s ,c hec ki nt oi nt er es t i ngev ent s , engagewi t hmedi awal l sandmor ev i aPok en T ouc hpoi nt s .

Ev entor ga ni z er sc a na l s oa ppl yga mi fic a t i ont odr i v e des i r edl ea r ni ngbeha v i or sorr ewa r da t t endeesf or pa r t i c i pa t i ngi na c t i v i t i es .Thusc onnec t i ngev ent goa l sdi r ec t l ywi t hapower f ul r ewa r ds y s t em, whi c h wi l l dr i v ea t t endeest ol ea r n, bea c t i v e, ma k ef r i ends , a ndha v eal otf undoi ngi t .

“

Al la r oundc a mpusy ouhe a rt heque s t i on, " He y , doy ouwa ntt opok e n ” Thei nt e r a c t i v ega meha se ngul f e dNOAC2015l i k ewi l dfir e .

”

-AnonymousBoySc out , 2015NOAC

37

Benefit s :f orev entor gani z er s Thi sv i r t uousc y c l eofnet wor ki ng, c ol l ec t i onandgami fic a t i onhasmaj orbenefit sf orev entor gani z er s .

Notonl ydot heyc r ea t ebet t erex per i enc esf orpar t i c i pant s , butt heywal ka wa ywi t hat r eas ur et r ov e ofi nf or ma t i ont ha tt heyc anus et opl anbet t erev ent si nt hef ut ur eandf or ges t r ongerc onnec t i ons wi t ht hei rmember s .Pok en’ s360°ev entpl a t f or mc apt ur esev er yi nt er ac t i onandc r ea t espower f ul r epor t sv i ewabl ei nr eal t i me.

Col l ec t i ng

Da t a Net wor ki ng Gami fic a t i on

Pok e ni st hef ue lf orahy pe r e nga ge da udi e nc e , be f or e , dur i nga nda f t e rt hee v e nt .

Our360°engagementpl a t f or mc annotonl yenhanc et he a t t endeeex per i enc ewhi l et hec onf er enc ei sunder wa y , butal s oa f t erev er y onehasl ef t . en’ ss oc i almedi ai nt egr a t i on,v i ar i c hmobi l eandweb Pok appl i c a t i ons ,i nc r eas est hel ong t ai lofy ourev ent sf or week sandmont hsa f t er war ds ,andwi l lmak ea t t endees begt hei rpar ent st or et ur nnex tt i me, s ot heyc anpi c kup wher et heyl ef toff.

Re i ma gi newha ta ne v e ntc a nbewi t hPok e n.

Guar ant eeev er yev enti sahi twi t hy oury ounges tandmos tac t i v e, member s , andmak ei tal l s t r es s f r eef ory ouror gani z a t i on’ ss t a ff, wi t hPok enSpor t s&Y out hev ents ol ut i ons .

38

Benefit s Ev entpl anner sf r om or gani z at i onsofal l t ypesus ePoken’ spl at f or mt o: •Enhanc ea t t endeeengagementwi t hex hi bi t sandt hei rpeer s-nomor ea t t endees bur i edi nt hei rs mar t phones •Dr i v edes i r edaudi enc ebeha v i or swi t hgami fic a t i onandi nt er ac t i v et ouc hpoi nt s •Geti ns t antf eedbac kaboutanev entwhi l ei t ’ shappeni ng-maki ngc hangesandr eal l oc a t i ng s t a fforr es our c eswhennec es s ar y •Gai nnew, da t ar i c hi ns i ght sabouteac hev entandi t sa t t endeest omak ef ut ur eev ent s ev enmor et r ans f or ma t i v e •Cr ea t er ev enuet hr oughenhanc eds pons or s hi poppor t uni t i es

Y oungmember sl ov eus i ngPoken’ sf unt ouc hdevi c est o: •Cr ea t et hei rownper s onal s t or i esa tev ent s-wal ki nga wa ywi t hadi gi t al s c r apbookt obe f ondl yr emember edl onga f t eranev entends •I ns t ant l ypl ugnewf r i endsi nt ot hei rdi gi t al wor l dswi t houtus i ngt hei rper s onal s mar tdev i c es anddet r ac t i ngf r om t hea t mos pher e •Bondqui c kl ywi t hot hera t t endees-whot heyma ybemeet i ngf ort hefir s tt i me whi l ef arf r om home eoft heex hi bi t sandac t i v i t i est heyl ov et hemos t •Getmor •St a yc onnec t edwi t ht hei ror gani z a t i onandt hef r i endsf ory ear st oc ome

39

Cas es t udy Pok ens pa r k senga gementa tBoySc outc onf er enc e

Wheny ouhos tanev entj us tonc eev er yt hr eey ear s , t hepr es s ur et ogeti tr i ghtt r i pl es .

I nAugus t2015, t heBoySc out sofAmer i c a( BSA) , oneoft heUni t edSt a t es ’ l ar ges tandmos t s t or i edv al ues bas ed, c i v i cor gani z a t i ons , c onv enedmor et han15, 000pr omi s i ngy oungl eader sf or i t sNa t i onal Or deroft heAr r owConf er enc e( NOAC) .

Hel da tMi c hi ganSt a t eUni v er s i t y ’ ss pr a wl i ng c ampus , Sc out saged13t o19c amet oget hert obondwi t hpeer sf r om ac r os st hec ount r y , and l ear nhowt obemor eeffec t i v el eader sa thome.

Thought heBoySc out shasbeenar oundf ormor et han100y ear sandhaspr oduc edmor et han110 mi l l i onal umni dur i ngt ha ts pan, i twaseagert oadaptt oac hangedwor l d, andmak et ec hnol ogya c ent r al t hemei ni t s2015NOACc onf er enc e.

“

I fy ou’ r et r y i ngt ok e e p14-t o15y e a r ol dk i dse nga ge d, i t ’ sa 140c ha r a c t e rwor l do fi ns t a ntgr a t i fic a t i on.

F r omal e a de r s hi p pe r s pe c t i v e , y oumus tme e ty ourde mogr a phi cwhe r ei tl i v e s , a nd, f orus , t ha tme a ntr e l y i ngont e c hnol ogy .

Mi k eHoffman, Conf er enc eChai r man

”

Atear l i erev ent s , audi enc epar t i c i pa t i onwasac hal l engef orNOACor gani z er s .

Y oungSc out st r a v el l edt ot heev entwi t ht hei rl oc al c ounc i l s , andmot i v a t i ngt hem t obr eakout oft hei rs hel l sandc onnec twi t hs t r anger sf r om ot herpar t soft hec ount r yora t t endev ent pr ogr ammi ng— v i t al t ot heper s onal gr owt ht ha tt heBSAai mst oengender— wast ough.

Ati t s2012c onf er enc e, NOACa t t empt edt oi nc r eas ei nt er ac t i onsbydepl oy i ngas mar t phone andQRc odebas edgami fic a t i onpl a t f or m.

I twasani ns t antdi s as t er : Someki dsdi dnotha v e s mar t phones , whi l eot her sdi dnotha v et hel a t es ts of t war eorl ac k edaf unc t i onal c amer a ( apr er equi s i t ef orQRc odes ) .

Sc out swhoc oul dus et het ec hnol ogys pentf art oomuc ht i mebur i ed i nt hei rper s onal dev i c esanddi dnotpar t i c i pa t ei nNOACf ul l y .

Thegamef el l f l a tandpar t i c i pa t i onc hal l engesr es umed— butt hi st i met heywer ec ompoundedby af aul t yt ec hnol ogypl a t f or m.

40

“

I twa sbr e a t ht a k i ng— t hek i dsi mme di a t e l yunde r s t ood ho wt ous ePok e n.

”

I n2015, Pok en’ st ur nk eys ol ut i on, whi c hc ombi nedUSBt ouc hdev i c esandac us t omi z edgami fic a t i on pl a t f or m, l i tupNOAC( l i t er al l y )f r om t heout s et .

Deput yConf er enc eChai r manRandyCl i ner emember s , “ Dur i ngc hec k i n, eac hSc outr ec ei v edaPok en.

Att heor i ent a t i onev entt ha tev eni ng, wedi mmedt hel i ght soft hear enaandi ns t r uc t edeac hSc out t oac t i v a t et hedev i c e, t ur nt ohi snei ghbor , andt ouc hhi sPok ent ot hei r s .

I ns ec onds , t heent i r ear ena wasgl owi ngwi t h15, 000gr eenl i ght s .

I twasbr ea t ht aki ng— t heki dsi mmedi a t el yunder s t oodhow t ous ePok en. ” en’ ss mal l , NF C+t ouc hdev i c eswor kf r om t hes t ar t , wi t hnol ear ni ngc ur v eorex t er nal Pok c onnec t i ons .

At t endeesi nt ui t i v el yunder s t andt hei ns t antf eedbac kt heyr ec ei v ef r om Pok en’ s s i gna t ur egr eengl ow.

I nt hemont hsbef or eNOAC, t heBoySc out swor k edwi t hPok en’ sdev el opment t eam t oc r ea t eani nt er ac t i v egamec al l edSpar k, i nwhi c hSc out sear nedpoi nt sorbadgesf or c ompl et i ngac t i v i t i es , c onnec t i ngwi t hot herc onf er enc egoer s , ora t t endi ngev ent s .

I nt er ac t i v et ouc h poi nt swer es t a t i onedt hr oughoutt hec ampus , al ongwi t hpubl i cl eader boar dst ha tSc out sc oul dus e t ot r ac kt hei rownpr ogr es sandc ompet eagai ns tt hei rf r i ends .

Ther es ul t ?

At r ans f or medNOACwi t h as t r onomi c al par t i c i pant engagementt ha tv as t l y ex c eededal l es t i ma t es .

MSU’ sc ampus , i nt hemi ds tofi t sy ear l ys ummers l umber , s pr angt ol i f ewi t ht hebuz zof15, 000 Sc out sr ac i ngt oandf r om c l i mbi ngwal l s , r opesc our s es , s por t i ngev ent s , ands emi nar s , andc onnec t i ngwi t hnewf r i endsus i ngPok en’ st ouc hdev i c es .

T obes tt hei rpeer s , s omeSc out sa t t endedev er yev ent !Af t ert hec l os i ngc er emoni es , NOAC’ s l eader s hi ps t a ffr ev i eweds t a t i s t i c sf r om t heev ent— andt hei rj a wsdr opped.

41

I nt ot al , t her ewer e6.

6mi l l i onPok eni nt er ac t i onsov ert hec our s eoffiv eda y s .

I n2012, NOAC c ount edj us t90t hous andi nt er ac t i ons .

Ex t er nal v endor sal s ogott os har ei nt hef un: Theyr ec ei v edmor et han44t hous andqual i fiedl eadsdur i ngt hec onf er enc e.

Andt hi swasj us tt hebegi nni ng.

Af t ert hec onf er enc eended, Pok endel i v er edda t aandanal y t i c saboutt heev entt ot heNOAC or gani z er s .

Thes er i c hi ns i ght swi l l hel p t heBSAmak ef ut ur eev ent s ev enmor es uc c es s f ul .

“

The r e ’ sat ono fde mogr a phi ci nf oa boutwha tk i ds di d, wha tt he yl i k e d, a ndwha tt he ydi dn ’ tl i k e , t ha t we ’ l lbea bl et ous ef ory e a r sa f t e rt hec onf e r e nc e .

”

s ai dHoffman.

Bydepl oy i ngPok en, NOACs a wi nt er ac t i onandpar t i c i pa t i onwi t hi t sev entt ha ti thadnotev en i magi nedwaspos s i bl e.

Thet ouc hdev i c esac t edast heSc out s ’ k eyt ounl oc kt hec onf er enc e, whi c h t heyus edwi t hr es oundi ngent hus i as m.

Andt heev entor gani z er swal k eda wa ywi t hat r ov eofi nf or ma t i ont heyc anus et opl anbet t erev ent s andf or ges t r ongerc onnec t i onswi t hmember s .

42

S y ma nt ec

The360°E v entPl a t f or m Ex ponex t

andmor e. . .

E nga gey ourv i s i t or swi t h ac us t omi z a bl ewe bpor t a l Bec omea ne x per ti n #Pr eE v ent , #I nE v enta nd#Pos t E v entv i s i t orenga gement wi t haf ul l ybr a ndeds oc i a l medi ada s hboa r d.

Oh, andi tc anbeembeddedi nyourwebs i t e.

Ev entMobi l eApps |Ma t c hmaki ng |Sc hedul i ng |Agenda |Map |L eadGener a t i on |Hos t edBuy erT r ac ki ng Soc i a l Medi aDa s hboa r d |Ga mi fic a t i on |Ema i l Ti c k et i ng |Ba dgePr i nt i ng |T a bl etRegi s t r a t i on |OnSi t eSuppor t Ourc us t omer s i nc l ude:

Col l ec t Pr ovi devi s i t or swi t hal l t hei nf or mat i ont heyneed, i nan engagi ng, c onv eni entands us t ai nabl eway .

Wi t hPoken t ouc hpoi nt s , exhi bi t or sandor gani z er sc anmakevi deos , pi c t ur es , pr es ent at i ons , br oc hur es , c ouponsandvi r t ual l y anyt ypeofdi gi t al dat aav ai l abl ef orc ol l ec t i on.

PokenT ouc hpoi nt Si mpl yt ouc hapok ent oaT ouc hpoi nt .

Whent hepok engl owsgr een, y ouha v ec ol l ec t edt he di gi t al i nf or ma t i onc ont ai nedwi t hi n.

Onc ec ol l ec t ed, al l t hefil esandbr oc hur esappeari nt hev i s i t or sac c ount , bot hi nat i mel i neand as a v eddoc umentl i br ar y .

Al l t hei nf or ma t i oni ss ear c habl eandc anbes a v edt oy ourc omput er .

Thedi gi t al c ont entt ha tv i s i t or sc ol l ec tc anbeupda t eda f t ert heev ent–v i s i t or sal wa y ss eet he mos tupt oda t ev er s i oni nt hei rac c ount .

Noneedt or el yonwi r el es si nt er netc onnec t i ons , mobi l enet wor k sorc ompl i c a t ed i nf r as t r uc t ur et omak edi gi t al c ont enta v ai l abl e, ast ouc hpoi nt swor konNF Ct ec hnol ogy .

Benefit s •Gi v esv i s i t or sac c es st oawi der angeofmedi a, notj us tbr oc hur esandmagaz i nes •Si mpl i fiesi nf or ma t i onc ol l ec t i on, l eadi ngt omor et hor oughengagement •Cr ea t esagr eenerev ent •Vi s i t or sal wa y sha v et hemos tupt oda t ev er s i onofwha tt heyha v ec ol l ec t ed •Enabl esex hi bi t or sandor gani z er st ol ear naboutwhoc ol l ec t edi nf or ma t i onandwha ti nf or ma t i on i spopul ar

SuperT ouc hpoi nt TheSuperT ouc hpoi ntal l owsex hi bi t or sand or gani z er st os har edi gi t al i nf or ma t i on wi t houtt heneedt oequi pev enta t t endees wi t hapok en.

I nt egr a t i ngbot hNF Cand i Beac on®t ec hnol ogy , v i s i t or sc ans i mpl y t ouc hev entac c es sbadgest oaSuper ouc hpoi nti nt hes amewa yy ouwoul da T pok en, t oc ol l ec tdi gi t al i nf or ma t i onand ha v ei ts entt ot hei rac c ount s .

TheSuperT ouc hpoi nt sUSBpor tenabl est he ba t t er yt ober ec har ged, andc ont ac t st obe offl oadedwi t houtt heneedofNF Cequi pped mobi l edev i c es .

45

Real t i meT ouc hpoi nt TheReat i meT ouc hpoi nts har esal l t hewonder f ul f ea t ur esoft heSuperT ouc hpoi nt , whi l eal s o al l owi ngi nf or ma t i ont obega t her edandc ol l ec t edi nr eal t i me.

Per f ec tf orev ent st ha tneedup t ot hemi nut eda t ac ol l ec t i on.

Pok enT ouc hpoi nt

SuperT ouc hpoi nt

Real t i meT ouc hpoi nt

T ouc hwi t hapok enoranNF C phonet oc ol l ec tdi gi t al doc ument sorc hec k i n as es s i ons .

T ouc hwi t hapok en, NF Cor i Beac onenabl edphone, orNF C badgesandbr ac el et st oc ol l ec t di gi t al doc ument sorc hec k i na t s es s i ons .

T ouc hwi t hapok en, NF Cor i Beac onenabl edphone, orNF C badgesandbr ac el et st oc ol l ec t di gi t al doc ument sorc hec k i na t s es s i ons .

T ouc hpoi ntc ont enti smanaged i nt hec l oud, i nr eal t i me.

T ouc hpoi ntc ont enti smanaged i nt hec l oud, i nr eal t i me.

T ouc hpoi ntc ont enti smanaged i nt hec l oud, i nr eal t i me.

St a t sar eupl oadeda tendof da y ordur i ngt hes how, byt ouc hi ng wi t hanNF Cphoner unni ngt he Pok enPr oadmi ni s t r a t i onapp.

St a t sar eupl oadeda tendof da y ordur i ngt hes how, byt ouc hi ng wi t hanNF Cphoner unni ngt he Pok enPr oadmi ni s t r a t i onapp.

St a t sar eupl oadedi nr eal t i mev i a c el l ul arda t anet wor k.

I nc l udes bac k endMeet i ngT r ac ki ngand Ac c ount abi l i t yf ea t ur es : I deal t o t r ac ki nr eal t i mewhoi sc hec ki ng i na tmeet i ngs .

NF Cc ompa t i bl e

46

i Beac onc ompa t i bl e

The360°E v entPl a t f or m

Cr e a t epa pe r l e s se v e nt s Gr eeni st henewbl a c k .

Godi gi t a l .

Reduc ewa s t e.

We ' v ehel pedev ent sgogr eens i nc e2008.

Oh, andwec anal s ohel pyous avel ot soft r ees .

Ev entMobi l eApps |Ma t c hmaki ng |Sc hedul i ng |Agenda |Map |L eadGener a t i on |Hos t edBuy erT r ac ki ng Soc i a l Medi aDa s hboa r d |Ga mi fic a t i on |Ema i l Ti c k et i ng |Ba dgePr i nt i ng |T a bl etRegi s t r a t i on |OnSi t eSuppor t Ourc us t omer s i nc l ude:

Medi awal l s

Aneec t i v et ool f ordel i v er i ngi nf or ma t i onanddr i v i ngengagement , amedi awal l c anbeus edt o pr ov i dec onf er enc ea t t endeeswi t hi nf or ma t i onabouts es s i ons( s l i dedec k s , pr es ent erbi ogr aphi es ) , ev eni fy oudon’ tha v eal l t hedoc ument sonhandunt i l a f t ert heev ent .

Vi s i t or swhoc ol l ec tf r om at ouc hpoi ntwi l l beabl et ov i ewwha t ev eri nf or ma t i ony ouputi nt oi t , ev eni ft hei nf or ma t i onhas beenupda t eda f t erc ol l ec t i on.

48

Ac us t om des i gnc r ea t edbyPok enwi t hov er70t ouc hpoi nt sonat empor a r yf ol da bl ewa l l s t r uc t ur e( 108x 38i nc hes ) .

I nt egr a t i ngas ur v eywi t hmul t i pl ec hoi c eques t i onsandans wer si saneec t i v ewa yf oror gani z er s t ogetf eedbac kandgai ni ns i ghtoni ndus t r yt r ends .

Cus t om gr aphi c sandc ont entaddadi mens i on ofhi ght ec hs ophi s t i c a t i onandc onv eni enc et oal l ev ent s , whi l ek eepi ngt hemes s ages i mpl e.

Si mpl yt ouc ht oc ol l ec t .

49

Met r i c sr epor t i ng Pokenr epor t soerac c ur at eandr el ev antdat at hatenabl esor gani z er sand exhi bi t or st oanal yz et hei reor t sanddev el opr i c herev entexper i enc es .

Met r i c sgener at edf r om ev er ys how Dat af orOr gani z er s •T ot al pok eni nt er ac t i ons , t odi s pl a yt henumber sofpeopl enet wor ki ng •Numberofus erl ogi ns , t oi l l us t r a t epok enus age •T ot al l eadsc ol l ec t edbyex hi bi t or swi t hPok enPr oApp •Whenpai r edwi t hmedi awal l s ur v ey s , c ol l ec t i onofqual i t a t i v eandquant i t a t i v eda t a, enabl i ng anal y s i sofmar k et i ngandc ompanyeffor t s •Da t adet er mi ni ngwhi c hs pons or shadt hemos ti nt er ac t i ons

Dat af orExhi bi t or s •Da t adet ai l i ngwha tc ompanyandmar k et i ngma t er i el hasbeenc ol l ec t ed, gi v i ngi ns i ghti nt owha t i nf or ma t i onc ons umer sar ei nt er es t edi n •Whenpai r edwi t ht hePok enPr oApp, det ai l sofev er y onewhoc ol l ec t edma t er i el andwha tt hey t ouc hed, i ndi c a t i ngwha tpar t i c ul arl eadsar ei nt er es t edi nandenabl i ngs pec i fiedf ol l owup i nt er ac t i ons

Benefit s •F ul l yc ompr ehens i v ewi t hPok ens er v i c est opr ov i deac ompl et eov er v i ewofy ourev ent •Quant i fiesnet wor ki nga tev ent s •Gi v esi ns i ghti nt oc ons umert r endsandi ndus t r ymov ement s •Enabl esex hi bi t or st oanal y z eandi mpr ov et hei rmar k et i ngeffor t s •Cr ea t esoppor t uni t yf orf ur t heranal y s i sofwha tdr i v ess uc c es s f ul ev ent s 51

Ev entmobi l eapps Choos ef r om awi der angeofc omponent st oc r eat et heper f ec tmobi l eapp f oryourmeet i ngsandev ent s .

Poken’ sMyEv ent sPr oandHTMLL i ghtapp empowerpar t i c i pant swi t hi nf or mat i oni nr eal -t i me, t oc r eat emor e engagi ngandbet t eri nf or medexper i enc es .

Someoft heappf eat ur es Sear c habl eexhi bi t orl i s t Sear c habl es peak erl i s t Spons or sl i s t Sear c habl ea t t endeesl i s t( i fac t i v a t ed) Ev entagenda Per s onal s c hedul e t hpi npoi nt eds ear c habl eexhi bi t or s Venuemapwi Pr ac t i c al i nf o, webl i nk s . . . andmanymor e

40

Pr emi um appf eat ur esav ai l abl e Q&A, Vot e, Sur v ey , Pol l Soc i al medi a( F ac ebook, t wi t t er , l i nk edi n, RSS) Embeddedmedi a( phot os , v i deos , pdffil es ) addi t i onal webc ont entv i ai F r ame( f eedbac kf or ms ) News , i ns t antannounc ement s , meet i ngr emi nder s Bl og, ev enti ns t agr amt ypeac t i v i t yf eed t c hmaki ngandmeet i ngs c hedul i ngi nt heapp Ma

MyEv ent sPr oandAnal yt i c sPl at f or mc omponentl i s t

S t a nda r dc omponent Pr emi um c omponent

53

MyEv ent sPr oandAnal yt i c sPl at f or mc omponentl i s t

Ev entmobi l ebr andi ng Bot hPok en’ sMyEv entPr oandHTMLL i ghtAppsar ef ul l ybr andabl e, gener a t i ngbr andex pos ur eandr et ent i onf ors pons or s , andaddi t i onal r ev enuef oror gani z er s .

HTMLL i ght

54

MyEv entPr o

S t a nda r dc omponent Pr emi um c omponent

Whi c hPokenappi st hebes tfitf oryou?

MM -Ma t c hmaki ng

Nat i v e app

L i ght app

l ogo, des c r i pt i on, poc , webl i nk, handout s , boot hl oc a t i on, s pons or s hi p) Exhi bi t orandPar t nerda t afiel ds(

YES

YES

phot o, pi c t ur e, poc-i fal l owi ngt os har e, s peaki nga t , handout s ) Speak erda t afiel ds(

YES

YES

Agenda( s c hedul e, da t e, t i me, l oc a t i on, des c r i pt i on, handout s )

YES

YES

Per s onal i z edagenda

YES

YES

Not es

YES

YES

Cont ac t s

YES

YES

Exhi bi t s/Spons or s

YES

YES

At t endeeMa t c hmaki ng

NO

NO

Bus i nes sc ar d( MM)

NO

NO

Canpeopl es ear c honfil t er s ?( MM)

NO

NO

Pr ofil e( MM)

NO

NO

At t endeel i s t–i fpeopl et ur non?( MM)

NO

NO

Sc hedul e( API )

YES

YES

Agendal i nk st odes c r i pt i ons , s peak er s , bi os , handout s , l i nkt os es s i ons ur v ey( API ) , et c

YES

YES

Ses s i onbl og

NO

YES

Ses s i onPol l s

YES

NO

Ac t i v i t yF eed–phot of eedl i k eI ns t agr am i ns i det heappt ha tc anc onnec tt ot wi t t er , et c .

NO

NO

Soc i al Medi a

YES

YES

Phot oShar e–a t t endeesc anupl oadphot ost os har ewi t hot hera t t endees

YES

NO

Mappedf l oor pl ansf r om agenda

YES

NO

Mappedf l oor pl ansf r om exhi bi t orl i s t i ng

YES

NO

Pos s i bl eGame

YES

YES

Speak er( bi o, phot o, handout s , not es , as kaques t i on, s peaki nga t )( API )

YES

YES

Canpeopl edofil t er eds ear c hes

YES

YES

Exhi bi t or( API )-mapt of l oor pl an, l ogos , des c r i pt i ons , handout s , et c .

YES

YES

Canpeopl edofil t er eds ear c hes

YES

YES

Spons orl i s t i ng( API )-s ameasabov e

YES

YES

er al l Sur v ey( l i nkt os ur v eymonk ey Ov

YES

YES

AboutDC

YES

YES

AboutSummi t

YES

YES

F AQs

YES

YES

L i nkt oSUSAweb

YES

YES

L i nkt oSummi tweb

YES

YES

L i nkt oPr ogr am Gui dei n. pdf

YES

YES

ewaddi t i onal l i nk st oout s i dewebs i t es Af

YES

YES

Pos s i bl es es s i onc hec k i n

NO

NO

Appf eat ur e

55

Wantt ot r youtt hedemov er s i onsofPoken’ smobi l eev entapps ?

L et ’ sgetyouSt ar t ed.

Nat i v eapp .

Got oy ourAppSt or eorPl a ySt or eanddownl oad" MyEv entPr o" .

Onc ei ns i det heapp, c l i c konEv entI Dandt y pe: pok endemo .

Downl oadt heev ent Thi sapps howc as esal l t hef ea t ur eswec anpr ov i dei nas t andal oneapp.

Weal s oha v ean“ app c ont ai ner ”asy ous eef r om t hedemo, whi c hal l owsust oal s opr ov i deac os t effec t i v ena t i v e app, wi t houtt hec ons t r ai nt sofha v i ngt oobt ai nApps t or eappr ov al 30da y spr i ort ot heev ent .

L i ghtApp-HTML 5 .

Thi si sani nbr ows erApp( Ht ml ) .

Ony ours mar t phone, pl eas egot oht t p: / / t a v el l i m. pok en. c om .

Y ouc anus et heappi mmedi a t el y . .

Y ouc anpi ni tt oy ourphone’ sdes kt op, andal s odownl oadi tf oroffl i neus e. .

I fy ouwantt ot r y i ngt oac c es sMyAc c ount , pl eas eus et hebel owc r edent i al s : us er name: demoapp@pok en. c om pas s wor d: pok en

56

Regi s t er

The360°E v entPl a t f or m

Regi s t er

Pr i nt

Pi c k upba dge

F a s ta nde ffe c t i v er e gi s t r a t i on a ndba dgepr i nt i ng Wek nowt i mei sv a l ua bl ef ory oua ndf ory oura t t endees .

Ha s s l ef r eemobi l ec hec k i n&wi r el es sba dgepr i nt i ng.

Oh, andi t ' sPl ug&Pl aywi t hourot hereventt ool s .

Pok eni st hegr eenev entpl a t f or m Ev entMobi l eApps |Ma t c hmaki ng |Sc hedul i ng |Agenda |Map |L eadGener a t i on |Hos t edBuy erT r ac ki ng S o c i a l Me a D a s hb r d | G a mi fi c a t i on | Ema i l T i c k e t i n |d B a d ge Pr i nt i ng | a b l e t R e g s t r a t i o n |d O n S i t eT S u p p o r t E v e n t Mod bi i l e A p p soa | Ma t c h ma k i n g |S c h edu l i n g | Ag gen a | Ma p | L ea dT G e n e r a t i oi n | H o s t e B u y e r r a c k i n g Soc i a l Medi aDa s hboa r d |Ga mi fic a t i on |Ema i l Ti c k et i ng |Ba dgePr i nt i ng |T a bl etRegi s t r a t i on |OnSi t eSuppor t Ourc us t omer s i nc l ude: Ourc us t omer s i nc l ude:

Pokeni nexhi bi t i ons andmas st r aďŹƒc envi r onment s

Pokeni nexhi bi t i ons andmas st r afficenvi r onment s Del i v er i ngdi gi t a l c ont ent , c ol l ec t i ng qua l i fiedda t aonv i s i t orbeha v i or , boos t i ngr es ul t s: Pok enwor k son amul t i y ea rba s i swi t hs ev er a l of t hewor l d’ sl a r ges tt r a des how or ga ni s er s .

Pok enoffer spr oduc t sandendt oendc ont entdel i v er y s ol ut i onst ha tar enotonl yadapt edt oc or por a t eev ent s andc ongr es s es ,butal s ot omas st r a fficenv i r onment s s uc hasl ar geexhi bi t i ons , f es t i v al s , andmus eums .

Pok eni s , f undament al l y , ada t ac ol l ec t i on&da t aanal y s i s bus i nes s:Whi l epr oj ec t i ngc ons umerappealt oboos t upt ak ei nev ent s , Pok en’ sc or ebus i nes si sdel i v er i ng onc r et emeas ur abl er es ul t st oev ent&t r ades how c or gani s er s .

Pok en’ s«Real Ti meT ouc hpoi nt»t ec hnol ogyus es l eadi ngedgeNF C, i Beac onand3G/ 4Gmobi l e c onnec t i v i t yt ooffert ar get edc ont entdel i v er yt o v i s i t or s , anddet ai l edanal yt i c st os howor gani s er s .

Howi twor k s : r ol l i ngi toutt oexhi bi t or s T r ades howexhi bi t or sl oadt hei rmar k et i ngdoc ument soranyot herr el ev ant , c ompel l i ngc ont ent , i nt ooneormul t i pl e Real Ti meT ouc hpoi nt s .Thi si sdoneent i r el yr emot el y , t hr ought hes how’ sexi s t i ngwebbas edexhi bi t ort ool s , ort hr ough embeddi ngofPok en’ sExhi bi t orManagerwebt ool i nt ot hes how’ swebs i t e.

Pok en’ s«Real Ti meT ouc hpoi nt»and«SuperT ouc hpoi nt »s ens or sar ec ompl et el yaut onomous , andeas i l ypl ac ed byt hes howor gani s erorbyexhi bi t or st hems el v es , anywher ei nt hei rboot horel s ewher ear oundt hev enue.

Vi s i t or s ,whoar eequi ppedwi t has mar tbadge,c ol l ec t anyc ont entt ha ti sr el ev antt ot hem,bys i mpl ypl ac i ng t hei rbadgeont ot her eader s .

TheT ouc hpoi nt s , c onnec t edi nr eal t i met oPok en’ s power f ulc l oudbas edCont entManagementbac k end t hr oughat i ny ,embeddedc el l ul armodem,t r i ggeran emai lwi t ht heaggr ega t ed,r el ev anti ndus t r yc ont ent , s entdi r ec t l yt ot hev i s i t or ’ si nbox.

I nex c hange,t heexhi bi t orr ec ei v est hev i s i t or ’ sdi gi t al bus i nes sc ar d, aswel l asaddi t i onal us ef ul anal yt i c swhi c h t heyc anac c es sonl i ne, anyt i me.

59

Moni t or i ng: or gani s erdas hboar d Thes howor gani s er s ’ das hboar doffer sac ompl et e, ai l edv i ew ofal lt hedi gi t alhands hak esandc ont ent det ex c hangest ha thappeni nt hei rs how.Pok en’ ss ol ut i on notonl ypr ov i desanenhanc eddi gi t als how exper i enc e t oal l par t i c i pant s , butal s oal l owsev ent st o«gogr een» , r educ i ngt hepaperwas t eofl ef t ov erordi s c ar dedf l y er s , c a t al ogs , br oc hur esandot herpapermar k et i ng doc ument s . Ev er y«di gi t alhands hak e»i smeas ur ed, qual i fied, andus edf orf ut ur er et ar get i ngandt oi mpr ov e t hepos t ev entr el a t i ons hi psbui l tbet weenexhi bi t or s andv i s i t or s .

Di gi t al s howbag: goi nggr een Pr ov i di nganadv anc eddi gi t al s howbagandot her l eadi ng da t adr i v en c apabi l i t i es ,Pok en i st he wor l d’ s l eadi ngs ol ut i onpr ov i derf orT r adeShowss eeki ngt o i mpl ements us t ai nabl eCSRi ni t i a t i v es ,whi l ebenefit i ng f r om adv anc edanal yt i c smadepos s i bl ebyt he«Bi gDa t a »t heyc ol l ec tdi gi t al l y .

Pok en’ s360degr eeev entpl a t f or mi smodul a r a ndex t r emel yf l ex i bl e, offer i ngmul t i l ev el i nt egr a t i onwi t ha nyt hi r dpa r t ys y s t em.

Pok en’ s l ea di ngedgec a pa bi l i t i esi nt er msofc ol l ec t i ng a nda na l y z i ngbeha v i or a l da t aa ndc ol l a t i ng v i s i t orpr ef er enc esa l l owust ohel ps ur f a c e r el ev a nti nf or ma t i ont ot a r get edv i s i t or s , ea di ngt omor eenga gi nga ndqua l i fied l i nt er a c t i onsbet weenv i s i t or sa ndex hi bi t or s .

Tr ul ygr een rechargeablebatterypack r unonas mal l , i nt egr a t ed,

NOTonwas t ef ul t hr owa wa yba t t er i es

s

owe ek.

•Si ngl ec har gel as t smuc hl ongert hany ours how: Mul t i pl eda y s , upt

•El egant , 16uni tc har gi ngdoc kf ul l c har gesal l dev i c esi nl es st han3hour s •Eas yt os wapdev i c esanyt i meont hes howf l oor .

Ourc l i ent st el l us : S omet hi r dpa r t yde v i c e sus es t a nda r dAAba t t e r i e s .

S wa ppi ngba t t e r i e si sc ompl i c a t e da ndn o tv e r ygr e e n!

60

3Gc el l ul arc onnec t i vi t y Ourc l i ent st el l ust hi si samaj orbenefitasc ompar edt oWi F i

3G c onnec t

Wi F i down?

Nopr obl em!

•Av oi dsanyc onfigur a t i onneedspr eev ent .

Ev er yt hi ngr uns , s t r ai ghtoutoft hebox.

Y oudon’ twor r yaboutanyc el l ul arc ont r ac t sorda t apl ans–wet ak ec ar eofi tal l , weha v ewor l dwi dec el l da t ac ont r ac t swi t ht hel eadi ngc ar r i er s .

100%

UPTI ME

•F ul l di gi t al engagements er v i c esr unwi t houtanywor r yaboutt hev enue’ sWi F i c apabi l i t i es .Wi F i down?Nopr obl em!

•Cel l ul arda t ac ov er agenotopt i mal i ns omepar t sofy ourv enue?Nopr obl em! i c esoffl oadwhent heyc an, andc anbeoffl oadedeas i l ybys wi pi ngwi t han Dev NF Cphone, anyt i me.i Beac onc anal s obeus edt o«da t ahop»bet weendev i c es .

•Al l owst r ac ki ngoft hel oc a t i onofdev i c esanywher e, ev enout s i det hev enue.

Har dt ofindami s s i ngdev i c e?Nopr obl em, we’ l l l oc a t ei t , ev enti nanear byhot el orf ar a wa yc ount r y

Smal l

Compet i t orpr oduc ts i z ec ompar i s on Compet i t or1s i z e

•Al l owsr ent i ngmul t i pl edev i c esperexhi bi t or s , f orus eas i ndi v i dual pr oduc t/doc uments ens or sorasmul t i pl ec hoi c e ques t i onr es pons es ens or s .

Bet t err ev enueoppor t uni t i esf or t hes howor gani s er , asourexper i enc es howss omeexhi bi t or s r entupt o40dev i c es .

Compet i t or2s i z e

Thi si st her eal s i z eoft hePok enT ouc hpoi nt

42mm Ex ampl e-mul t i pl edev i c esononeA4s i z eddi s pl a yboar dandl ar gewal l

42mm

OurReal Ti meT ouc hpoi ntdev i c ec anbepr ov i dedwi t has mal l f ac epl a t e, wi t hf ul l yc us t omi s abl ear t wor k( onbot ht hedev i c eandf ac epl a t e) .

F ac epl a t emak est heov er al l pr oduc tappr oxi ma t el yt hes ames i z eas t hes mal l es tc ompet i t ordev i c es .

Thi sal l owsmor emodul ar i t y , and us eofmul t i pl edev i c esononeA4pr es ent a t i onpl ac ar d( s i z ei sof t en ac ons t r ai nt , i naboot h) .

61

Bl uet oot hL owEner gy ( al s oknownasBL E, i Beac on1)

•Al l owsc ont entpus ht or el ev antv i s i t or s .Ourupc omi ng I nt el l i L eadf ea t ur eswi l l al l owr et ar get i ngdependi ngona us er s ’ pas tbeha v i orwi t hi ny ours how.

•Al l ows«da t ahoppi ng»bet weenT ouc hpoi nt st o ens ur ef ul l c ont entoffl oadev eni nl ownet wor k c onnec t i v i t yenv i r onment s .

F ul l yf ut ur epr oof !

Remot el yadmi ni s t er ed Wor k ss t r ai ghtoutoft hebox .

Nol oc al c onfigur a t i onneeded.

Compl et epeac eof mi ndf ort hes howor gani s er .

•Compl et el yr emot el yadmi ni s t er edf orf as tandl i ght depl oyment •Noc onfigur a t i onr equi r eda tal lons i t e.Dev i c esar e s wappedext r emel yeas i l y .

•Remot e ba t t er yl ev elmoni t or i ng ( f orpr eempt i v e ac t i on) , r emot e«s t a yal i v e»moni t or i ng, et c .

Pok eni st hegl obal l eaderi n“ t ouc ht oc ol l ec t ” L eadgener a t i oni st ak ent oanewl ev el .Pok enenabl esl eadst obequal i fiedandanal y s edi nr eal t i me, maki ngpr edefined t r i gger spos s i bl e.Pok en’ sExhi bi t i ont ool sar eper f ec tf orus ei npr of es s i onal t r ades hows , del i v er i nganenhanc ed exper i enc et ov i s i t or s , andanewl ev el ofengagement&l eadqual i fic a t i onf orexhi bi t or sands pons or s .

Bui l di nguponi t s360degr eeev entpl a t f or ms i nc e2007, Pok en’ sExhi bi t i ont ool sr eac hedal ev el ofma t ur i t yi n2011 al l owi ngt hem t obedepl oy edi nnumer ousl ar get r ades howsi nEur ope, Af r i c a, t heMi ddl eEas tandt heUSA.Pok en’ s oduc t sar e«s ev er al gener a t i ons»aheadofanyc ompet or ’ spr oduc t s: Wedev el opedourownmi c r oc hi p( t oda y pr manuf ac t ur edi nhi ghv ol umebyS wa t c h) , s owec oul dac hi ev et hes mal l es t , mos tpower f ul y etmos t«gr een»( l ow powerc ons umpt i on)dev i c esont hemar k et .

i Beac oni sar egi s t er edt r ademar kofAppl eI nc .

1

62

Compet i t orc ompar i s on

Poken’ s Real Ti meT ouc hpoi nt

Compet i t or s

NF C/RF I D

YES

YES

i Beac on

YES

Some

3GCel l Net wor k

YES

Some

Comment s

Nos etupr equi r ed, eas ys wap, nor el i anc eonv enueWi F i

Wi F i

Noneed–i Beac onHoppi ng or3Gc el l

Onl yWi F i

Wi fionl ypr oduc t sc a nnotupl oa dda t a dur i ngpea ks howt i mesa sWi fii sof t en t oos l ow :Dur i ngt hemos ti mpor t a nt t i mesoft heda y , t heor ga ni s er a ndx hi bi t or sc a nbe«bl i nd» !

Da t aSt or age

Unl i mi t edmar k et i ngc ont ent , 100’ 000«t aps»r ec or dedoffl i ne, unl i mi t edwhenonl i ne( onl i ne90% oft het i me)

10’ 000

Pok enhasnoneedf ormas s i v eoffl i ne s t or age,s i nc ec onnec t i v i t y upl oads t ot hec l oud

Gr een

Rec har geabl ei nt egr a t edba t t er y

Phy s i c al s i z e

Smal l , wi t hc onfigur abl ef ac epl a t e

Det ai l edAnal yt i c s

YES

Real Ti meAnal yt i c sandT r i gger s

YES

AAba t t er i es , or pl uggedi n( r equi r e powerc abl i ng)

Bi g

S wappi ngba t t er i esc anbet edi ous

Pok en’ sT ouc hpoi nt sc anbeus ed mul t i pl eper A4i nc r eas i ngs al es t oEx hi bi t or s

YES

DependsonWi F i

Pok enc ant r i ggerac t i onsbas edon r eal t i meT ouc hpoi ntr epor t i ng

T ar getCus t omer s

Vas tex per i enc ewi t hc or por a t e ev ent s , c ongr es s esandt r ade s hows , i nt er na t i onal l y

Pok en’ sT r adeShowandCor por a t e ex per i enc epr ov i desal otofi ns i ght s i nt oc or por a t e( ex hi bi t or )needsand ex pec t a t i ons

I nt egr a t i on&I ns t al l a t i on

Configur a t i on–API and dr aganddr op

Pok eni sex t r emel yf l ex i bl e

Mobi l eApps

Ex hi bi t orL eadGenAppa v ai l abl e ( not es , s ur v ey s )

F ut ur ePr oof

Manyv ar i ant sa v ai l abl edependi ng ons hows: Hos t edBuy erT r ac ki ng, Net wor ki ngBoos t( wi t hpa t ent ed pok enUSBdev i c es ) , mobi l eapps , i Beac on, et c .

63

L eadgener at i on Pokendel i v er samar ket i ngpl at f or m wi t ht hePokenPr oApp, s pec i ďŹ c al l y des i gnedf orev ent bas edl eadgener at i on, l eadmanagement , andf ol l owup.

Howwepr ovi det hi ss ol ut i on ThePok enPr oAppi nc l udesc ont entmanagementt ool s , s oor gani z er sandex hi bi t or sc andepl oy qual i t ydi gi t al da t aandobt ai ns t a t i s t i c sonwhoc ol l ec t swha t , a twhi c hs how, andwha thasbeen donet of ol l owup.

•Sc anbus i nes sc ar dsandf ur t herengagewi t hemai l f ol l owup •GetVi s i t ort oc ompl et eL eadGener a t i ons ur v ey s •Manageal l t hes pec i fici nf or ma t i ony ouwoul dl i k ec us t omer st oha v e •T r ac khos t edbuy er s

Benefit s •F ul l c ont r ol ov ert hei nf or ma t i ony ous har e •Power f ul l eadgener a t i ont ha tbr i ngs v al uabl er et ur nt oy ouri nv es t ment •Si mpl i fiest r ac ki ngandor gani z a t i onofl eads

65

Cas es t udi es

Gi es ec ke&Devr i ent Si nc e2012, exhi bi t i ngy ear l ya tCar t es( Par i s )&Mobi l eWor l dCongr es s , t hi sexhi bi t orequi ppedov er20s al espeopl e&4mar k et i ngl eadswi t h t hePok enPr oapp.T ouc hpoi nt sac r os st hei rboot hpr ov i ded i nf or ma t i onaboutv i s i t ori nt er es t s&democ hec k i ns .

Honeywel l Near l yonehundr eds al espeopl eont heHoneywel l boot hequi pped wi t ht hePok enPr oapp,Ov er80t ouc hpoi nt sc ont ai ni ngdoc ument s ands ur v ey s .Thi sc l i entext endedi t sus eoft hePok ent ool c hes tt o manages omeofi t sc or por a t eev ent s .

Thal ès Exhi bi t i ngi nt andem a tCar t es&Mi l i pol , t hewor l d’ sl ar ges tmi l i t ar y andpol i c eequi pmentf ai r , Thal èsmeas ur edt r a ffic , i nt er es t , andengagedi t sl eadswi t hnewdi gi t al medi at ool s .

Ober t hur Ac r os sCar t esandMobi l eWor l dCongr es s , t hi sexhi bi t orhasmadeal l t hei rdoc ument sa v ai l abl ef ordownl oad“ wi t hat ouc h” , andequi pped i t sev entmar k et i ngt eam wi t hPok enPr o, r es ul t i ngi nt hemos tpr ec i s e qual i fic a t i onoft hei rl eads .

66

S ymant ec

L ev er agi ngs pons or s hi p oppor t uni t i es S y mant ecus eds pons or s hi pex t ens i v el yt os har et hec os t sof i mpl ement i ngnewandex c i t i ngf ea t ur esa ti t sev ent s .

Abr andedwebbas edev entpor t al i nc l udedat ouc hbas ed s c a v engerhuntt os t i mul a t ev i r al engagementf ork ey par t ner s .

S y mant ecal s ot ookadv ant ageofPok en' sex t ens i v e whi t el abel i ngandc us t omi z a t i onc apabi l i t i est odr a wi n s i gni ďŹ c ants pons or s hi pr ev enueandc ov erev entc os t s .

Whet heri t swebs i t ec us t omi z a t i onors i mpl yi nc l udi ngy our s pons or s ' l ogoi nahi ghl yv i s i bl eSpons orWi dget , Pok enhel ps c r ea t eaf un, dy nami cc ommuni t yofev angel i s t st ha ts panst he gl obe.

Pok enSpar k

Pok enT ouc hpoi nt

Getex c l us i v ei nf o

orv i s i t poken. c om/ s ymant ec

67

Regi s t r at i on Nobodyl i keswai t i ngi nl i ne.

That ’ swhywehav ec r eat edal i ghtr egi s t r at i on s ol ut i ont hats t r eaml i nesvi s i t orar r i v al .

Regi s t erpr eev entandr ec ei v eanel ec t r oni ct i c ketvi aemai l Regi s t erons i t eatt hes es l i mt abl etki os ks

Badgespr i ntqui c kl yt hr oughwi r el es s c onnec t edpr i nt er s , andt hevi s i t or ’ s pokeni si s s uedi ns t ant l yandl i nkedt ot hei rpr ofil ewi t hc onv eni ent l y l oc at edt abl etki os ks .

Howwepr ovi det hi ss ol ut i on Vi s i t or sc anr ec ei v ebadgesv i aemai l , al l owi ngt hem t opr es entt hei rev entbadgeasabar c odev i a mobi l ephone, pr i nta thome, orpr i ntons i t eus i ngaPok enki os k–at abl et bas edr egi s t r a t i on s y s t em.

Al ongs i deours i mpl er egi s t r a t i onmodul e, Pok ent abl etki os k senabl ea t t endeest or egi s t er f orev ent sandha v et hei rbadgespr i nt edwi t houtendl es sc ues .

Benefit s •Regi s t erpr eev entandr ec ei v eanel ec t r oni ct i c k etv i aemai l Or •Regi s t erons i t ea tt hes es l i mt abl etki os k s

1 Re gi s t e r

2

3

4

Pr i ntba dge

L i nky ourpok e n wi t hy oura c c ount

Gr a bpok e na ndba dgea nd s t a r ty oure x pe r i e nc e

a nd 11’ 000doc t or s , 40+ex hi bi t or s .

Regi s t r a t i onpr ov i derCongr exus edPok en’ sAPI t oi nt egr a t et hei s s uanc eofpok endev i c est oal l a t t endeesi naf as t , s t r eaml i nedpr oc es sa tt heI nt er na t i onal L i v erCongr es s .

S eemor ea boutourr egi s t r a t i onpa r t ner s hi psonpa ge15.

69

Spons or s hi p Capi t al i z euponPoken’ ss pons or s hi poppor t uni t i est ogener at emaxi mum expos ur eands at i s f yyours pons or s ’ t hi r s tf orvi s i bi l i t yandnov el t y .

Howwehel pev ent si nc r eas es pons or s hi pr ev enue Benefit s •Al l owsor gani z er st oi nc r eas es pons orc ont r i but i onst oev enc os t s •Reac hesoutt oeac handev er yv i s i t orandi nc r eas ess pons orv i s i bi l i t y •Br andi ngc ont i nuesa f t ert heev ent , asv i s i t or ss t i l l l ogi nandv i ewt hepor t al •Enabl esqui c kandeas yac c es st oal l s pons ori nf or ma t i on

Poken Spons or i ngpar t ner sha v et heoppor t uni t yof i nc r eas i ngt hei rex pos ur ebyha v i ngt hei rl ogoson bot ht hef r ontandr ev er s es i desofeac hpok en.

T ouc hpoi nt Spons or sc anmak edi gi t al doc ument sa v ai l abl et ov i s i t or s t hr ought heus eofbr andedPok ent ouc hpoi nt s .

Theyc anpr ov i dev i s i t or swi t hi nf or ma t i onandgai n v i s i bi l i t ya wa yf r om t hei rboot h.

Howabouty ours pons or s ’ l ogoont heagendamedi awal l ?

Ev entwebpor t al Spons or sc anmax i mi z et hei ri mpac tbyha v i ngt hei rl ogo i nt heev entv i s i t orpor t al bannerandbypr el oadi ng s pons orr el a t edc ont enti nv i s i t orac c ount s .

Mobi l eapps Bot hPok en’ sMyEv entPr oandHTMLL i ghtAppsar ef ul l y br andabl e,gener a t i ngbr andex pos ur eandr et ent i onf or s pons or s , andaddi t i onal r ev enuef oror gani z er s .

71

Sel ec tt hef eat ur esyouneedt o c r eat et heexper i enc eyouwant F ea t ur e

Benefit s

T ouc ht oCol l ec tDev i c es

RunGREENev ent s , boos tex c hanges , 100% Us erPar t i c i pa t i on

Ses s i onT r ac ki ng

Meas ur eAt t endanc e, T r ac kCEP , CEU&Cour s eCr edi t s

Ev entMobi l eApp

Bui l ti nt ot hepl a t f or m, ev enti nf or ma t i ononl yent er edonc e

Gami fic a t i on

Dr i v ev i s i t or st onet wor k, t ov i s i ts pons orboot hs , t ofil l s ur v ey s …

Per s onal AgendaBui l der

Par t i c i pant spl anaheadt oenhanc et hei rROI

Meet i ngSc hedul i ng

Par t i c i pant sgett hemos toutoft hei rt i meons i t e

Ma t c hmaki ng

Offers peednet wor ki ngort ar get edbus i nes smeet i ngs

OnonOneMeet i ngT r ac ki ng

Aut oma t eHos t edBuy ert r ac ki ng, dr i v et i mel i nes s&effic i enc y

Ev entManagerT ool

Pr ov i dess t r uc t ur e&r emi nder sdur i ngev entpr epar a t i onphas e

Exhi bi t orManager

Exhi bi t orget sownl ogi n, f ol l owss t eps , r emi nder s , t ofil l hi sda t a

L eadGener a t i on

Eac hexhi bi t orbui l dsownl eadgens ur v ey , managesl eads

ManageSpeak er s

Manages peak erpr ofil es , pr es ent a t i ons , as s i gni ngt os es s i ons

ManageAgenda

Bui l dev entagenda, s es s i onby s es s i on, hot l i nk edwi t hc ont ent

ManageSes s i onDoc ument s

Ses s i ons l i desorot herdoc sc anbev i ewedbya t t endees

ManageRooms

Managec onf er enc e&meet i ngr oomsi nc l udi ngs i z e&equi pment

ManageRegi s t r a t i onF l ow

Bui l dy ourev entr egi s t r a t i on, i nc l udi ngs ur v ey s , s es s i on, pa yment

ManageSes s i onEnr ol l ment

Obt ai nf eedbac koni nt er es tsdur i ngs es s i ons , v i ewfil l i ng

ManageWai t i ngL i s t s

Offerl i mi t edc apac i t yorac t i v a t ewai t i ngl i s t , r el eas el i s t

ManageSur v ey s

Opent ext , mul t i pl ec hoi c e, s i ngl eormul t i ans wer , r egorl eadgen

Configur eEv entWebPor t al

Engagea t t endeespr eev entandpos t ev ent , r i c hs oc i al medi a

Spons or s hi ps–Web&Mobi l e

Gener a t er ev enuebyc har gi ngs pons or sf orv i s i bi l i t y , manyopt i ons

Configur eBadgeDes i gn

At t endeec a t egor i es&c ol or s , bar c ode,s pec i al s es s i onc odeset c

Pr i ntBadgesOns i t e

Si mpl eandr oi dt abl etapporhos t es sc omput ers of t war ei nt er f ac e

Pr i nt a t homeTi c k et i ng

Configur abl et i c k etwi t hev entdet ai l s&map, bar c ode

Map

Bui l ti nt omobi l eappandwebpor t al , hel pfindexhi bi t or s , s es s i ons

I ns t antNot i fic a t i ons

Al er t sappeari nappand/ orbyemai l , f ors es s i onr oom c hangeet c

Real Ti meT ouc hpoi nt s

Real t i mea t t endanc e, t r ac kac t i v i t y , di s pl a yt r endi ngt opi c s

Medi aWal l sf orCont ent

Cr ea t eengagi ngex epr i enc ewi t ht ouc ht oc ol l ec tmedi a&s ur v ey s

Bi gSc r eenDa t aDi s pl a y

Out of t heboxc onfigur abl eeffec t sdr a wf r om r eal t i meda t a

Pok enPr oMobi l eApp

Appf orev entadmi ni s t r a t i on: Vi ewa t t endees , c hec k i ns , et c .

F ul l Ser v i c eons i t eSuppor t

Ens ur es moot hev entdel i v er y , Pok enexper t sa ty ourfinger t i ps

Repor t s&Met r i c s

Bi gDa t af r om y ourev ental l owsy out ol ear nandi mpr ov e

Ti c kt hebox es

Adv ant ages Noonei sex c l udedbec aus et hei rphonedoes n’ ts uppor tanappori t sba t t er yi sdead Si mpl et odepl oy , f l exi bl es ol ut i onsf ors mal l t ol ar ger ooms&peopl ef l ow Bot hRes pons i v e&Na t i v eAppi sAv ai l abl eens ur i ngf l exi bi l i t yonc os tandf ea t ur es Ev er y onei si nc l uded, i t ’ sc onfigur abl e, eas y , andbas edonT ouc hDev i c esorMobi l e Engagewi t ha t t endeespr eev ent , obt ai nf eedbac kons es s i onpopul ar i t y Offeri ndi v i dual oropenmeet i ngs , s opar t i c i pant saddv al uet oy ourev ents c hedul e Al ongwi t hAgendaBui l der&Meet i ngSc hedul er , mul t i pl yv al uet oy oura t t endees T ouc ht oc ol l ec tdev i c es&T ouc hpoi nt sbui l di nc ent i v ef orev er y onet os t a yont i me Pac k edwi t hr i c hf ea t ur ess panni ngt hi sent i r el i s tofbenefit s .

Al l y ourda t ai nonepl ac e.

Ba t c hc r ea t eExhi bi t or s , l ett hem admi ni s t ert hei rc ont ent , pr ofil e, s t a ffandl eads Offl oadl eadmanagementt oexhi bi t or s , gener a t er ev enue, boos ts pons orf undi ng Y ourev entagendaandr el a t edda t ai sal l i nonepl ac e, hot l i nk ed Ses s i onsappeari nmobi l eapp&web, c anbeoffer edf orear l yenr ol l mentdur i ngr eg Doc ument sc anbeac c es s edi nmobi l eapporpor t al , oronl yupons es s i onc hec k i n Moni t orr oom fil l i ng, offerwai t i ngl i s tandr el eas ei fr oom c hange, pl anr oom us age Si mpl es el f s er v eev entwebpageandr egi s t r a t i onf l ow, embeddabl eors t andal one Boos tpr eev entengagementbyl ear ni ngf r om y ourpar t i c i pant s , offers peak erQ&A Meas ur ei nt er es ti ns es s i ons , andadj us tr oom s el ec t i onac c or di ngl y Mul t i pl es ur v eyt ypes , r es pons eonwebormobi l eorT ouc h( medi awal l ) F ul l yi nt egr a t edwi t hot hers er v i c es , a t t endeesar eoffer edr i c hs er v i c es , c onfigur abl e Banner s , ads , v i deo, c us t om s ur v ey s , Medi aWal l br andi ng, dev i c ebr andi ng I nt egr a t ed: Pr i ntper s onal s c hedul eonbac k, ors pons orl ogos , ors amef r ont&bac k Sel f s er v eorf ul l s er v i c e( i nc l udi ngequi pmentr ent al ) , c anwor kwi t hnowi fi Canbef ol dedt obeus edasbadge( pl ac ei npl as t i chol der ) , orus edass c annabl et i c k et Par tofar i c hf ea t ur es etonmobi l eanda t t endeeev entwebpor t al Al s ous edpos t ev entt or eengagea t t endeeswi t hc ont entpus hi nev entpor t al Real t i mef eedf r om t ouc ht oc ol l ec t&Chec k i nT ouc hpoi nt s , c al l mi s s i ngs peak er s Vi s ual l ypl eas i ng, dr es s esy ourev ent , v i r al ac t i v i t yt ha tboos t snet wor ki ng Addv i s ual exper i enc esbas edonr el ev antda t a, engagea t t endees , l eader boar dset c .

Keyons i t eadmi nt as k sc anbedoneont hef l y , ev enwi t houtnet wor kac c es s L oc al t eamsac r os st heUSandi nov er10c ount r i es , ens ur equal i t yofons i t edel i v er y Det ai l edandr el ev antda t a, ev er yi nt er ac t i oni sc apt ur ed.

L ear nwel l bey ondmobi l eapp

Al l s hapesands i z es Fr om 200per s onnet wor ki ngev ent s , t ot r ades howsandc onf er enc eswi t hov er 65' 000par t i c i pant s , Poken' smodul arpl at f r om i spr ov ent odr i v eengagementand boos teec t i v enes s .

Her ear ej us taf ewwaysourc l i ent shav eus edt hePoken360° ev entpl at f r om t oac hi ev et hei robj ec t i v es .

Equi ppedi t sc ons ul t ant ss ot heyc an knowmor eabouteac hot heronpr oj ec t s

Equi ppedal l i t si nt er nsa tt hei rwel c omec amp, s ot heyc oul dr api dl ybec omeac quai nt ed

Us esPok ensf ornet wor ki ngands es s i on t r ac ki nga tt hei rT ec hDa y sev ent s

Us espok ena tt hei rc hannel ev ent st oal l ow par t i c i pant st opi c kupdi gi t al i nf or ma t i on

Us ePok ena tt hei rGl obal Sal esSummi t andr ewar dt het opnet wor k er sev er yda y

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