NFTS: The Future of Fashion?

Words by Emily Fromant

Alo Yoga, which has announced that buyers of last year’s Aspen collection can claim a free ‘Digital Twin’ NFT. Legacy Fashion houses have also gotten involved, with NFT fashion becoming a staple in the 2021 Paris Fashion Week. Last year, Gucci sold its first-ever NFT called “Aria” for $25,000 through Christie’s in the form of digital art and a video clip of a runway show by Gucci’s creative director Alessandro Michele. Whilst it can be difficult to understand the purpose of NFTs, it is clear there is a market for them.