Episcopal Church Brand & Marketing Guidelines

Page 8

STEP 1

WEBSITES:

Your First Calling Card

Y

our website is the first thing that a newcomer will look for if they are going to visit your church. They will get to it a number of different ways. If they are an Episcopalian, and moving to Florida, they will be searching for keywords like “Episcopal” and your city name. They may also stumble upon it, using words like “church.” Whatever you do, the website needs to be modern, and not childish or juvenile. No jumbles of styles. Instead, it should have basic information, clearly stated, with good photographs. Along with the website, pay attention to the way your church is being presented online; for instance Google My Business is an important part of your online persona. While there are many good formats for websites, we believe that WordPress is an excellent, versatile format for parishes.

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Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.