Study abroad decision survey CIEE

January 2015

STUDY ABROAD

STUDY ABROAD DECISION MAKING SURVEY CIEE Spring 2015 Participants

Patrick Moran, Director, Research and Business Development Jillian Foley, Research Analyst

Background & Methodology • A 10-minute online survey was sent to all Spring 2015 participants of the Study Abroad program shortly before their departure to evaluate the resources they used to make their decision to study abroad with CIEE. • Fielding resulted in a total of 1,311 completed responses for a 54% response rate. Responses were received from students from 249 out of the 307 (81%) sending schools.

• Statistical significance between subgroups was calculated at the 95% confidence level as noted throughout.

Spring 2015 Dates in field

12/15/14-01/02/15

Invites

2,437

Completes

1,311

Response Rate

54%

Margin of Error

+/- 1.84%

2

EXECUTIVE SUMMARY

3

Executive Summary • For the most part, students’ pathways to studying abroad with CIEE for Spring 2015 were very traditional. Many came to CIEE through their school’s study abroad office or their home university website.

• CIEE Students study abroad largely because they want to see the world and travel, learn about a different culture, or for personal development and two-thirds chose CIEE because of the destinations offered.

• One-fifth of CIEE students did not consider any other study abroad program option. However, 50% considered a program with another 3rd party provider, and 42% considered a program offered through their home university.

• Among the organizations tested, IES, and SIT are the biggest competitors, however in general provider awareness is low. Only 46% are aware of IES, and 14% seriously considered a program with IES. • The CIEE Study Abroad website is the most commonly used resource when making the decision to study abroad with CIEE, with 73% reporting they used the website. Followed by 66% that used their home university study abroad office, 38% used their home university website, and 28% used a CIEE catalog/brochure. Alumni networking is also an important factor, as 27% report talking to a CIEE alum.

• Among those who used the CIEE website, 6-in-10 report finding the website through an online search. Those who used the catalogs mostly obtained the catalog from their home university study abroad office.

• Not surprisingly, informational resources (such as the catalogs, or study abroad fairs) are used earlier on in the decision making process as students are exploring their options. Meanwhile, online resources, social media, and talking to alumni are used later on, when a student is trying decide whether to go on a specific program.

• Overall, students report that talking to a CIEE alum and the CIEE Study Abroad website were the most useful and most important to their decision to study abroad with CIEE. • CIEE resources should continue to be improved upon to ensure maximum effectiveness for the way in which they are being used by students.

4

Executive Summary • The typical CIEE student for Spring 2015 is female, white, aged 20-21, and comes from a higher income family.

Many are Social Science or Business and Management majors, and the majority (88%) have traveled internationally at least once before studying abroad with CIEE. • Students who are white, have traveled internationally in the past, and come from higher income backgrounds are more likely to hear about CIEE from word of mouth resources, such as their peers, family members, or CIEE alumni. Meanwhile, those who come from lower incomes and are a racial minority are less likely to hear about CIEE and studying abroad from these sources. This suggests there may be different pathways to studying abroad for students of diverse backgrounds.

• In order to understand these various pathways, further research should explore backgrounds and decision making processes for summer and fall CIEE students as well. Reaching students who are choosing other program options, or who choose not to study abroad at all would also provide an interesting comparison for future marketing and sales efforts.

• Next Steps: • Conduct the same survey with summer and fall 15 students.

• Conduct a survey with advisors to examine the way in which they are using the CIEE resources and presenting information to the students.

• Marketing will work with the study abroad team to examine ways to improve the website and catalogs.

• Research will work with the study abroad team to examine new research methods to reach out to the students who are not studying abroad with CIEE.

5

RESPONDENT PROFILE

6

Respondent Profile N Gender: Female Male Race/Ethnicity: White Hispanic or Latino(a) Asian or Pacific Islander Black or African American Multiracial Decline To Answer Native American/ Alaskan Native Age: 19 20 21 22 23

24 25 to 29 30 or older

%

993 318

76% 24%

831 116 104

65% 9% 8%

79 79 59 2

6% 6% 5% <1%

40

3%

296 801 84 23 4 6 5

24% 64% 7% 2% <1% <1% <1%

N 186

% 14%

92 66 60

7% 5% 5%

$45,000 to $54,999 $55,000 to $64,999 $65,000 to $74,999 $75,000 to $99,999 $100,000 or higher I don't know

44 61 63 143 381 194

3% 5% 5% 11% 29% 15%

Prefer not to answer

207

16%

First Generation College Student: Family’s Household Income: Less than $25,000 $25,000 to $34,999 $35,000 to $44,999

Average Age:

Average 20.9

Average GPA:

2.87

7

Respondent Profile N

%

Field of Study:

N

%

Year in School at Application:

Social Sciences

343

27%

Junior

897

69%

Business & Management

221

18%

Sophomore

337

26%

Multi/Interdisciplinary Studies

109

9%

Senior

54

4%

Foreign Language & Literature

106

8%

Freshman

14

1%

Physical & Life Sciences

105

8%

Other

3

<1%

Communications

92

7%

Postgraduate

1

<1%

Humanities

72

6%

Health Sciences

46

4%

Lower Sending Schools (<20)

654

50%

Fine & Applied Arts

40

3%

Top Sending Schools (20+)

644

50%

Engineering

33

3%

Computer Science

28

2%

Other/Undeclared

16

1%

Mathematics

12

1%

Education

12

1%

Architecture & Related Services

11

1%

Public Administration & Social Services

8

1%

Natural Resources & Conservation

1

0%

Sending School Enrollments:*

*Based on Spring 15 enrollments from the respondent’s sending school. “Less than 20” includes schools that sent less than 20 students on a CIEE program for Spring 15 and “20+” includes schools that sent 20 or more students on a CIEE program for Spring 15. There was missing data/ no sending school for 13 respondents, thus these are not included.

8

CIEE Study Abroad students are experienced international travelers.

Number of Times Traveled Internationally

Before studying abroad, students had traveled internationally 4.2 times on average*.

18% 10 or more 5 to 9 21%

3 to 4 1 to 2

23%

None

27%

12% Total (n=1311)

How many times have you traveled internationally? (Not including your upcoming study abroad experience.) *Estimated mean

9

KEY FINDINGS

10

AWARENESS OF STUDY ABROAD & CIEE

January 21,

11

Four-in-ten first heard about CIEE Study Abroad through their study abroad office/ advisor.

Heard About Study Abroad

First Heard About CIEE Study Abroad

Total (n=1311)

Total (n=1311)

Study abroad office/ advisor

28%

Home university website

19%

Friend/ Classmate

16%

Family Member

Study abroad office/advisor

39%

Home university website

24%

Online search

11%

Study abroad fair

9%

Friend/ Classmate

9%

12%

Online search

7%

Study abroad fair

7%

High School teacher/ guidance counselor

5%

Professor/ Faculty Member

4%

Other

1%

Social media

0%

How did you first hear about the opportunity to study abroad?

How did you first hear about CIEE Study Abroad?

Professor/ Faculty Member

3%

CIEE alum

3%

Family Member

2%

Other

1%

Advertisement (Online, Print, Radio)

0%

Social Media

0%

12

First Heard About Study Abroad- By Student Demographics â&#x20AC;˘ White students, those with higher incomes ($75K+), and those who have traveled internationally in the past are significantly more likely to have heard about study abroad from their family members. â&#x20AC;˘ Meanwhile, minority students and those with lower incomes (less than $45K) are more likely to first have heard about study abroad from the study abroad office/ advisor or a study abroad fair.

Gender

Race/ Ethnicity All other White Races (n=831) (n=380) B A

Family HH Income Less than $45K to $75Kor $45K $74.9K higher (n=218) (n=168) (n=524) A B C

Total (n=1311)

Male (n=318) A

Female (n=993) B

Study abroad office/ advisor

28%

30%

27%

33%b

27%

35%c

30%

Home university website

19%

19%

19%

20%

18%

20%

Friend/ Classmate

16%

16%

16%

15%

17%

Family Member

12%

10%

13%

5%

Online search

7%

10%

7%

Study abroad fair

7%

5%

5%

Past International Travel None (n=156) A

1 to 4 (n=655) B

5+ (n=500) C

27%

25%

31%

26%

20%

19%

17%

18%

20%

11%

15%

17%a

18%

14%

18%

15%a

4%

9%

13%a

5%

12%a

14%a

7%

8%

6%

7%

7%

9%

7%

8%

7%

9%b

5%

11%bc

5%

6%

11%

6%

6%

2%

6%a

6%

4%

8%

5%

5%

9%c

5%

4%

4%

6%b

3%

4%

4%

4%

6%

3%

6%

4%

4%

Other

1%

1%

1%

1%

2%

1%

2%

1%

0%

1%

1%

Social media

0%

1%

0%

1%

0%

0%

1%

1%

0%

1%

0%

High School teacher/ guidance counselor Professor/ Faculty Member

a/b/c/etc. Indicates a statistically significant difference between subgroups at the 95% confidence level.

13

First Heard About Study Abroad- By Education Profile â&#x20AC;˘ Foreign Language and Literature majors are more likely to have heard about study abroad from a professor/ faculty member than students majoring in other areas. Meanwhile Business & Management and STEM majors are more likely to have heard about study abroad from word of mouth sources such as family members or friends. â&#x20AC;˘ Students from top sending schools (20+) are also more likely to have first heard about study abroad through word of mouth, while students from other schools are more likely to hear about it from an online search.

Year in School at Application Total (n=1311)

1st Generation College

Background First Major Field Of Study

School Enrollments

Business Foreign Other & Manag. Lang. (n=72) (n=221) (n=106) C A B

STEM (n=229) C

Social Sciences (n=343) D

Other (n=356) E

40%b

27%

27%

29%

29%

28%

32%

28%

30%

27%

19%

17%

21%

14%

17%

20%

18%

17%

19%

19%

19%

15%

17%c

8%

21%bd

11%

16%

14%

16%

11%

17%a

13%

19%a

12%

9%

13%a

7%

15%bd

8%

15%bd

9%

12%

4%

13%a

9%

14%a

Online search

7%

8%

7%

10%

7%

5%

10%

6%

8%

8%

7%

10%b

5%

Study abroad fair High School teacher/ guidance counselor Professor/ Faculty Member Other

7%

8%c

6%

3%

5%

10%

5%

8%

6%

11%b

6%

7%

6%

5%

5%

5%

6%

2%

8%

3%

8%

6%

11%b

4%

4%

6%

4%

3%

4%

10%

2%

14%acd

3%

4%

3%

3%

4%

5%

3%

1%

1%

2%

0%

0%

1%

1%

1%

2%

1%

1%

2%

1%

Social media

0%

1%

0%

0%

0%

1%

1%

1%

0%

1%

0%

0%

0%

Soph. (n=337) A

Junior (n=897) B

28%

33%b

25%

19%

18%

16%

Family Member

Study abroad office/ advisor Home university website Friend/ Classmate

a/b/c/etc. Indicates a statistically significant difference between subgroups at the 95% confidence level.

Yes No <20 (n=186) (n=1107) (n=654) A B A

20+ (n=644) B

14

First Heard About CIEE- By Student Demographics â&#x20AC;˘ Similarly, white students and those with higher incomes are more likely to have first heard about CIEE from their peers, while minority students are more likely to have first heard about CIEE through the study abroad office/ advisor.

Gender

Race/ Ethnicity All other White Races (n=831) (n=380) B A

Family HH Income

Past International Travel

Less than $45K (n=126) A

$45K to $74.9K (n=168) B

$75Kor higher (n=524) C

None (n=156) A

1 to 4 (n=655) B

5+ (n=500) C

37%

42%

36%

40%

39%

40%

38%

24%

25%

30%

23%

23%

24%

25%

23%

10%

10%

10%

11%

8%

10%

12%

11%

10%

5%

10%

9%

9%

7%

11%

9%

10%

9%

9%

9%

9%

8%

6%

10%a

5%

8%

10%a

7%

8%

10%

Professor/ Faculty Member

3%

6%

2%

3%

3%

2%

8%ac

3%

2%

4%

3%

CIEE alum

3%

2%

3%

1%

3%a

1%

4%

2%

4%

2%

3%

Family Member

2%

2%

2%

2%

2%

0%

1%

2%

2%

1%

2%

Other

1%

0%

1%

1%

0%

1%

0%

0%

0%

0%

1%

Social Media

0%

1%

0%

0%

0%

0%

1%

0%

0%

0%

0%

Advertisement (Online, Print, Radio)

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

Total (n=1311)

Male (n=318) A

Female (n=993) B

Study abroad office/ advisor

39%

39%

39%

44%b

Home university website

24%

24%

24%

Online search

11%

12%

Study abroad fair

9%

Friend/ Classmate

a/b/c/etc. Indicates a statistically significant difference between subgroups at the 95% confidence level.

15

First Heard About CIEE- By Education Profile â&#x20AC;˘ Sophomores and Juniors are less likely to have first heard about CIEE from the study abroad office/ advisor than students at other grade levels. â&#x20AC;˘ Foreign Language majors are more likely to have first heard about CIEE from a professor/ faculty member.

Year in School at Application Total (n=1311)

1st Generation College

Background First Major Field Of Study

Business Foreign Other & Manag. Lang. (n=72) (n=221) (n=106) C A B

Social STEM Other Sciences (n=229) (n=356) (n=343) C E D

School Enrollments

Soph. (n=337) A

Junior (n=897) B

39%

41%

37%

54%ba

39%

36%

39%

40%

40%

40%

39%

41%

38%

24%

23%

25%

21%

27%

25%

22%

25%

23%

30%

23%

22%

26%

Online search

11%

11%

11%

10%

9%

9%

13%

9%

12%

12%

10%

13%b

9%

Study abroad fair

9%

10%

9%

6%

6%

9%

9%

10%

9%

9%

9%

8%

10%

Friend/ Classmate

9%

8%c

10%c

1%

11%

8%

8%

8%

9%

4%

9%a

9%

9%

Professor/ Faculty Member

3%

4%

3%a

4%

1%

9%ac

2%

4%a

2%

3%

3%

4%b

2%

CIEE alum

3%

1%

3%

3%

2%

2%

1%

2%

4%

1%

3%a

2%

3%

Family Member

2%

2%

2%

1%

3%

0%

4%

1%

1%

1%

2%

1%

2%

Other

1%

0%

1%

0%

1%

0%

1%

0%

0%

0%

1%

1%

0%

Social Media

0%

0%

0%

0%

0%

0%

0%

1%

0%

0%

0%

0%

0%

Advertisement (Online, Print, Radio)

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

Study abroad office/advisor Home university website

a/b/c/etc. Indicates a statistically significant difference between subgroups at the 95% confidence level.

Yes No <20 (n=186) (n=1107) (n=654) A B A

20+ (n=644) B

16

WHY STUDY ABROAD?

17

The majority study abroad to see the world and travel, learn about a different culture, and/or for personal development.

Reason for Studying Abroad Total (n=1311) To see the world and travel

87%

Learn about a different culture

81%

Personal development

81%

Acquire or develop language skills

66%

Professional development

38%

Travel with friends

21%

Required for major/ degree program

18%

Learn more about your culture/ family background

18%

Other

3%

Why did you decide to study abroad? Please select all that apply.

18

Reason for Studying Abroad-By Student Demographics â&#x20AC;˘ Female, white students are more likely to study abroad to see the world and travel, learn about a different culture, and/or for personal development. Meanwhile minority students are more likely to study abroad to learn more about their culture/ family background and/or because it is required for their major. â&#x20AC;˘ Students with higher incomes are more likely to study abroad to travel with friends.

Gender

Race/ Ethnicity

Family HH Income

Past International Travel

Total (n=1311)

Male (n=318) A

Female (n=993) B

All other Races (n=380) A

White (n=831) B

Less than $45K (n=126) A

$45K to $74.9K (n=168) B

$75Kor higher (n=524) C

None (n=156) A

1 to 4 (n=655) B

5+ (n=500) C

To see the world and travel

87%

81%

89%a

81%

91%a

81%

87%

90%a

88%

88%

86%

Learn about a different culture

81%

75%

83%a

76%

84%a

76%

77%

83%

83%

81%

80%

Personal development

81%

76%

83%a

78%

83%a

80%

79%

83%

77%

84%c

79%

Acquire or develop language skills

66%

64%

67%

67%

65%

69%

65%

63%

65%

67%

65%

Professional development

38%

42%

37%

40%

37%

44%

39%

36%

32%

39%

39%

Travel with friends

21%

21%

20%

15%

24%a

13%

18%

26%ab

16%

20%

23%

18%

19%

18%

27%b

13%

19%

21%

16%

19%

17%

19%

18%

18%

18%

22%b

16%

22%

21%

15%

22%

16%

19%

3%

3%

3%

3%

2%

4%

2%

2%

2%

2%

3%

Learn more about your culture/ family background Required for major/ degree program Other

a/b/c/etc. Indicates a statistically significant difference between subgroups at the 95% confidence level.

19

Reason for Studying Abroad-By Education Profile â&#x20AC;˘ Business/ Management and Foreign Language/ Literature students are more likely to study abroad to develop their language skills than students majoring in other areas. Similarly, Foreign Language majors are more likely to study abroad because it is required for their major.

Year in School at Application Total (n=1311)

Soph.

Junior (n=337) (n=897) A B

Background First Major Field Of Study

1st Generation College

School Enrollments

Business Foreign Social Other STEM Other Yes No <20 20+ & Manag. Lang.

Sciences (n=72) (n=229) (n=356) (n=186) (n=1107) (n=654) (n=644) (n=221) (n=106) (n=343) C C E A B A B A B D

To see the world and travel

87%

85%

88%

81%

90%

87%

90%

86%

84%

84%

88%

86%

88%

Learn about a different culture

81%

82%c

82%c

65%

81%

85%

82%

80%

80%

76%

82%

80%

82%

Personal development

81%

81%c

82%c

67%

82%

75%

83%

82%

80%

80%

81%

81%

81%

Acquire or develop language skills

66%

70%b

64%

71%

72%cd

93%acd

59%

63%

62%

70%

66%

63%

70%a

Professional development

38%

43%b

36%

42%

43%

47%

35%

37%

35%

44%

37%

36%

41%

Travel with friends

21%

18%c

23%ac

8%

27%b

11%

21%b

20%b

20%

14%

22%a

15%

27%a

Learn more about your culture/ family background

18%

16%

18%

19%

18%

15%

18%

21%

17%

19%

18%

17%

18%

Required for major/ degree program

18%

27%bc

15%

17%

19%c

45%acd

10%

13%

21%

22%

18%

19%

17%

Other

3%

4%

2%

3%

2%

0%

4%

2%

4%

2%

3%

4%b

1%

a/b/c/etc. Indicates a statistically significant difference between subgroups at the 95% confidence level.

20

Reason for Studying Abroad- By CIEE Program Location â&#x20AC;˘ Students who study abroad to acquire or develop language skills are more likely to be studying in Southern Europe or Latin America, than other regions. â&#x20AC;˘ Students who want to learn about a different culture are also more likely to be studying in Latin America.

Total (n=1311)

Northern Southern Europe Europe (n=266) (n=449) a b

Africa (n=147) c

Asia (n=195) d

Latin America (n=172) e

MENA (n=69) f

Australia (n=13*) g

To see the world and travel

87%

90%d

89%d

88%d

78%

89%

81%

77%

Learn about a different culture

81%

80%

81%

82%

76%

88%abd

80%

54%

Personal development

81%

82%

80%

83%

80%

85%

68%

85%

Acquire or develop language skills

66%

35%c

85%acd

19%

76%abc

91%abcd

84%ac

0%

Professional development

38%

35%

37%

28%

41%

47%

52%

31%

Travel with friends

21%

29%

28%

16%

12%

8%

10%

8%

Learn more about your culture/ family background

18%

21%

17%

14%

22%

18%

16%

0%

Required for major/ degree program

18%

6%

19%

10%

25%

31%

30%

0%

Other

3%

3%

1%

5%

3%

3%

3%

8%

a/b/c/etc. Indicates a statistically significant difference between subgroups at the 95% confidence level. *Small sample size, use caution in interpretation.

21

Destinations offered was the most important factor in the decision to study abroad with CIEE. Important to Decision to Study Abroad with CIEE Total (n=1311) Destination(s) offered

65%

Pre-approved program by my university

50%

Courses offered

46%

Concentrations/Majors offered

34%

Housing options

25%

Credits offered

22%

Length of program

21%

Date of program

20%

Excursions

19%

Personal recommendation

19%

Price

19%

Program reviews

18%

Scholarships/Financial aid offered

16%

Ability to travel with friends It was the only option I was given Other

11% 6% 3%

What was most important in your decision to study abroad with CIEE? Please select all that apply.

22

OTHER OPTIONS CONSIDERED

23

Half considered a program with another third party provider organization.

Other Programs Considered Total (n=1311)

Study abroad program offered through another study abroad organization (like CIEE)

53%

Study abroad program offered through my home university

42%

I did not consider any other options

22%

Study abroad program offered through a university that is not my home university

14%

Volunteer/ Service learning program

12%

Overseas internship

While Business/ Management majors are more likely to indicate they did not consider any other options (30%), STEM majors are more likely to have considered an internship (12%) and/or service learning (14%) program.

10%

Direct enrollment with overseas university

9%

Teach abroad program Other

Males are more likely to indicate they did not consider any other options compared to females (28% vs. 19%).

5%

Students from top (20+) sending schools are more likely to indicate they did not consider any other option (26%), while students from other schools are more likely to consider other 3rd party organizations (59%).

1%

Before you chose CIEE, what other kinds of study abroad programs did you consider? Please select all that apply.

24

Other Programs Considered- By CIEE Program Location â&#x20AC;˘ Students studying in Asia are more likely to have considered an overseas internship, or teach abroad program compared to students studying in other regions, while students studying in Africa are more likely to have considered a volunteer/ service learning program.

Total (n=1311) I did not consider any other options

Northern Southern Europe Europe (n=266) (n=449) a b

Africa (n=147)

Asia (n=195)

MENA (n=69)

Australia (n=13*)

d

Latin America (n=172) e

c

f

g

22%

20%

21%

20%

29%abe

16%

29%e

15%

53%

52%

54%

54%

46%

57%d

57%

62%

42%

44%f

43%f

39%

41%

46%f

29%

54%

14%

18%f

14%

12%

12%

12%

9%

0%

Volunteer/ Service learning program

12%

9%

10%

19%abd

11%

15%

10%

15%

Overseas internship

10%

8%

7%

12%

18%abe

9%

10%

0%

Direct enrollment with overseas university

9%

13%bd

6%

13%b

7%

10%

12%

0%

Teach abroad program

5%

3%

2%

3%

14%abcde

6%b

4%

8%

Other

1%

0%

0%

1%

0%

2%

0%

0%

Study abroad program offered through another study abroad organization (like CIEE) Study abroad program offered through my home university Study abroad program offered through a university that is not my home university

a/b/c/etc. Indicates a statistically significant difference between subgroups at the 95% confidence level. *Small sample size, use caution in interpretation.

25

IES, SIT, and CIS are the competitors with the highest awareness, while IES and SIT are the two competitors that were considered most.

Competitor Awareness Total (n=1311) Never Heard of IES SIT CIS IFSA ISA

54%

32% 73%

Heard of, did not consider 14%

18%

76%

9%

22%

85% 85%

2%

Seriously Considered

Alliance

93%

6% 0%

SFS

95%

5% 1%

CET

95%

4% 1%

CAPA

95%

4% 1%

CCCS

96%

3% 1%

USAC

96%

3% 1%

American Councils

96%

3% <1%

AMIDEAST

97%

2% 1%

12% 3% 12% 3%

DIS

87%

10%3%

CEA

88%

9%2%

AIFS

91%

7%2%

CUPA

98%

2% <1%

API

91%

7%1%

CEECE

99%

1%0%

Globalinks

92%

7%1%

LEXIA

99%

1%<1%

Other than CIEE, which of the following other study abroad organizations have you heard of before this survey?

Of those organizations that you have heard of, which of the following did you seriously consider as an option for your study abroad experience?

26

RESOURCES USED

27

The CIEE Study Abroad website is the most commonly used resource for decision making.

Resources Used Total (n=1311) CIEE Study Abroad website

73%

Home university study abroad office

66%

Home university website

38%

CIEE Study Abroad catalog(s)/ Brochure(s)

28%

Talked to a CIEE alum

27%

Online Reviews

20%

Study abroad fair(s)

19%

CIEE Study Abroad social media None of the above Other

How did you find the website? (n=953) General online search 59% Other 28% I don't remember 9% Advertisement 2% Social Media 1%

Where did you get the catalog? (n=366) Study Abroad Office/ Advisor 66% Study Abroad Fair 28% Professor/Faculty Member 2% Friend/Classmate 2% Family Member 1% Other 1% I don't remember 11%

11% 3% 1%

Students from top sending schools (20+) are more likely to have used their home university website (43%), while students from other schools are more likely to have used the CIEE catalogs (33%) and/or the CIEE website (76%).

Which of the following resources did you use when making your decision to study abroad with CIEE? Please select all that apply.

28

Most informational resources are used early on, while social media is used later in the decision making process.

Point in Decision Making Process that Resources were Used Most

16% 42% 63%

15%

11%

38% 29%

60%

38%

10%

First starting to think about studying abroad

22%

Starting to narrow down my options

19%

Already knew I wanted to study with CIEE, but wasn't sure which program Already applied to specific CIEE program

45%

18% 31%

39%

Not Sure

20% 19%

41%

23%

33%

10% 5% 6% 7%

21%

7% 7% 3%

11% 14% 3%

7% 5%

Study abroad Home Home CIEE Study fair(s) university university Abroad (n=252) website study abroad catalog(s)/ (n=502) office (n=867) Brochure(s) (n=366)

16%

23% 2% CIEE Study Abroad website (n=953)

6%

8%

9%

Talked to a CIEE alum (n=358)

Online Reviews (n=262)

CIEE Study Abroad social media (n=143)

Please choose the option that best describes the point in your decision making process that you used the following resource(s) the most.

29

Students found talking to an alum and the CIEE Study Abroad website to be the most useful resources.

Usefulness of Resources

Very Useful

50%

46%

41%

36%

34%

Not At All Useful

66% 82%

Somewhat Useful

81%

Not Sure

44%

51%

51%

55%

56%

29% 17% 1% Talked to a CIEE alum (n=358)

19% 4% 4% 2% 0% 1% 1% CIEE Study Home Home Abroad university university website study abroad website (n=953) office (n=867) (n=502)

1% 2% CIEE Study Abroad catalog(s)/ Brochure(s) (n=366)

Please tell us how useful you found each the following resource(s).

3% 5% Online Reviews (n=262)

9% 2% CIEE Study Study abroad Abroad social fair(s) (n=252) media (n=143) 4% 4%

30

Similarly, talking to an alum and the CIEE Study Abroad website were most important in making the decision to study with CIEE. Importance of Resources

Very Important

42% 68%

65%

40%

31%

26%

23% Somewhat Important Not at all Important

59%

Not Sure 46% 41% 43%

26% 4% 2% Talked to a CIEE alum (n=358)

29%

54%

48%

33%

12% 7% 5% 3% 1% 1% CIEE Study Home Home Abroad university university website study abroad website (n=953) office (n=867) (n=502)

24% 9% 3% Online Reviews (n=262)

4%

17%

29%

4%

2% CIEE Study CIEE Study Study abroad Abroad social Abroad fair(s) (n=252) media catalog(s)/ (n=143) Brochure(s) (n=366)

Finally, how important were the following resource(s) in making your decision to study abroad with CIEE?

31

Importance of Resources- Segment Analysis â&#x20AC;˘ While there is some top 2 box variation, due to small sample sizes, there is no significant subgroup difference in the importance of the various resources.

Gender Top 2 Box Importance (Very/Somewhat)

Total

CIEE Study Abroad website

Race/ Ethnicity

Family HH Income

Past International Travel

Male

Female

All other Races

White

Less than $45K

$45K to $74.9K

$75Kor higher

None

1 to 4

5+

94%

94%

94%

95%

94%

95%

95%

96%

98%

93%

94%

Talked to a CIEE alum

94%

92%

95%

90%

95%

94%

94%

94%

92%

93%

95%

Home university study abroad office

92%

94%

91%

93%

91%

93%

93%

93%

94%

90%

92%

Online Reviews

88%

89%

87%

91%

86%

90%

94%

88%

93%

83%

92%

Home university website

85%

87%

85%

89%

85%

91%

83%

85%

97%

82%

87%

CIEE Study Abroad catalog(s)/ Brochure(s)

80%

83%

79%

79%

79%

75%

85%

82%

85%

81%

75%

CIEE Study Abroad social media

72%

73%

71%

82%

70%

85%

78%

73%

77%

68%

75%

Study abroad fair(s)

69%

79%

67%

73%

68%

72%

66%

66%

72%

70%

67%

*Base= used the resource.

32

MEDIA USE PROFILE

33

Students spend the most time participating in online media activities.

Weekly Media Use

10%

28%

9%

22%

6% 15% 21%

1% 7% 21%

1% 7%

1% 3%

10 or more hours

12%

5-9 hours

18%

3-4 hours 1-2 hours

25% 38% 33%

33%

33% 25%

34%

28% 31%

None

52%

21%

41%

46%

25% 3% Browsing/ interacting on social media (Facebook, Twitter, etc.)

5%

12%

13%

General online/ Streaming Online Listening to surfing websites Videos/ TV/ online radio Movies (Hulu, (Spotify, Netflix, etc.)

Pandora, etc.)

19% Reading News Watching TV Reading Online (NPR, (Network, Cable) Magazines CNN, Fox News, (Online, Print) etc.)

Approximately how many hours do you spend each week doing the following activities?

34

Nearly all use Facebook regularly, and two-thirds use Instagram.

Social Media Sites

Online Streaming Sites

Total (n=1269) Facebook

Total (n=1158) 96% Netflix

Instagram

84%

67%

YouTube

62%

Twitter

35%

Pinterest

24%

LinkedIn

23%

Tumblr 5%

Other

4%

75%

iTunes

34%

Hulu Plus

16%

Google Plus

YouTube

Amazon instant video Others include: Snapchat Soundcloud Timehop Wordpress Vine

Other

Which of the following social media sites do you use regularly? Select all that apply.

Which of the following online streaming sites do you use regularly? Select all that apply.

14%

10%

5%

Others include: HBO Go Xfinity Hulu (Not Plus)

35

APPENDIX

36

Respondent Profile- School Location MA PA CA IN NY WI MN DC CO OH MI NC OR IL TX RI TN IA WA CT MD

N 147 139 122 90 88 86 67 55 48 47 35 32 31 31 29 27 21 21 19 18 17

% 11% 11% 9% 7% 7% 7% 5% 4% 4% 4% 3% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1%

ME SC VA GA VT LA OK NJ NA MO AZ NH KY FL International NE HI UT AK AL MS

N 17 16 15 15 11 10 9 7 7 7 5 3 3 3 2 1 1 1 1 1 1

% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

37

Respondent Profile- Program Location Southern Europe Spain France Portugal Italy Northern Europe Czech Republic Netherlands Belgium Germany Ireland Hungary Russia England Sweden Poland Northern Ireland Asia China Japan South Korea Thailand Taiwan India

N 449 406 31 6 6 266 85 41 32 23 23 19 19 11 8 3 2 195 66 48 43 19 17 2

% 34% 31% 2% <1% <1% 20% 6% 3% 2% 2% 2% 1% 1% 1% 1% <1% <1% 15% 5% 4% 3% 1% 1% <1%

Latin America Brazil Chile Dominican Republic Costa Rica Argentina Peru Mexico Bonaire Africa South Africa Botswana Senegal Tanzania Ghana MENA Jordan Turkey Morocco United Arab Emirates Israel Australia + NZ Australia

N 172 43 38 37 21 18 6 5 4 147 114 11 9 8 5 69 44 8 8 6 3 13 13

% 13% 3% 3% 3% 2% 1% <1% <1% <1% 11% 9% 1% 1% 1% <1% 5% 3% 1% 1% <1% <1% 1% 1%

38

Respondent Profile- Sending Schools Sending School University of Wisconsin-Madison Pennsylvania State University-Main Campus Indiana University-Bloomington University of Colorado Boulder George Washington University University of Southern California: CLAS University of Minnesota-Twin Cities Elon University Hope College Northeastern University Clark University Occidental College University of Oregon Brandeis University Vanderbilt University Denison University University of Iowa Purdue University-Main Campus Cornell University University of California-EAP Babson College Providence College Georgetown University The University of Texas at Austin University of Notre Dame Fordham University Tulane University of Louisiana Tufts University University of Illinois at Urbana-Champaign Lewis & Clark College St. Olaf College

n 70 56 47 36 33 30 25 22 20 20 19 18 18 16 16 16 15 13 13 13 13 13 12 12 12 11 10 10 10 10 10

% 5% 4% 4% 3% 3% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Sending School Villanova University Scripps College University of Michigan-Ann Arbor Williams College Texas Christian University Gettysburg College Oberlin College Smith College St. Catherine University Bentley University Brown University Wofford College Colorado State University Barnard College Miami University-Oxford DePauw University Macalester College Spelman College Hamilton College Pace University-New York University of Tulsa Saint Mary's College of California Colby College Siena College Harvard University Amherst College University of Vermont Johns Hopkins University Lehigh University University of Illinois at Chicago Howard University

n 10 10 9 9 9 9 9 9 9 9 8 8 8 8 8 8 8 8 7 7 7 7 7 7 7 7 7 7 7 7 6

% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 0%

39

Respondent Profile- Sending Schools (continued) Sending School Wellesley College University of Wisconsin-Milwaukee Skidmore College University of Southern California: Annenberg Wheaton College (IL) University of Massachusetts Amherst University of Washington-Seattle Campus Bucknell University Rochester Institute of Technology University of Virginia-Main Campus United States Naval Academy Bates College Rutgers University-New Brunswick Susquehanna University University of Pittsburgh-Pittsburgh Campus University of Redlands Soka University of America Claremont McKenna College University of Missouri-Columbia Kenyon College Carnegie Mellon University University of Maryland-College Park University of Pennsylvania Belmont University Bethel University (MN) University of Richmond Columbia University in the City of New York University of Scranton Haverford College University of South Carolina-Columbia Gustavus Adolphus College

n 6 6 6 6 6 6 6 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 4 4 4 4 4 4 4

% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Sending School College of William and Mary Hobart William Smith Colleges Harvey Mudd College Carthage College University of St. Thomas (MN) Wesleyan University Roger Williams University Earlham College Gordon College Pomona College Temple University Beloit College Mills College University of Rochester Ursinus College Sacred Heart University Wake Forest University Oakland University Muhlenberg College Keene State College Marist College Dickinson College Allegheny College Agnes Scott College Wabash College Ohio Wesleyan University Rice University University of La Verne Trinity College Bowdoin College Arizona State University

n 4 4 4 4 4 4 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

40

Respondent Profile- Sending Schools (continued) Sending School American University Ohio University-Main Campus Illinois Wesleyan University Northern Michigan University Bryant University Pacific Lutheran University Whitman College Philadelphia University Lafayette College Portland State University University of Wisconsin-La Crosse Framingham State University Washington and Lee University Quinnipiac University Bradley University Ramapo College of New Jersey University of Hartford Santa Clara University University of Puget Sound Gonzaga University Augsburg College Grinnell College New York University Southwestern University Northwestern University Boston University Washington State University University of Arizona Eckerd College University of California-Berkeley University of Connecticut

n 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2

% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Sending School Meredith College Saint Joseph's College of Maine Georgia State University Grove City College Davidson College Birmingham Southern College Saint Michael's College St. Lawrence University Western Washington University Boston College University of Northern Colorado Stonehill College Delaware Valley College SUNY College of Environmental Science and Forestry Saint Mary's College Hamline University Utah Valley University Swarthmore College Washington University in St Louis Clemson University Winthrop University Texas A & M University University of New Haven Regis University University of Oklahoma Norman Campus The College of Wooster Saint Martin's University The Evergreen State College Bennington College The University of Tennessee Middlebury College

n 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

41

Respondent Profile- Sending Schools (continued) Sending School Colgate University Mount Holyoke College The University of Texas at El Paso Northeastern State University Transylvania University Berea College Hawaii Pacific University Central College Trinity University California Lutheran University Truman State University Champlain College High Point University Fairfield University College of Charleston University of Nebraska-Lincoln Appalachian State University University of North Carolina at Charlotte University of Alaska Anchorage CUNY Queens College Franklin College of Switzerland Lesley University Franklin W. Olin College of Engineering Long Island University-C W Post Campus Azusa Pacific University Luther College University of California-Los Angeles Marietta College University of Colorado at Colorado Springs Marymount Manhattan College Catholic University of America

n 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Sending School DePaul University California State Polytechnic University-Pomona University of the Pacific Oregon State University Moravian College and Moravian Theological Seminary University of Evansville Georgia Institute of Technology-Main Campus University of Georgia Salem State University Georgia Gwinnett College Drake University Bard College Northern Illinois University Indiana University-Purdue University-Indianapolis Northland College International Christian University Warren Wilson College Ithaca College Emmanuel College (MA) University of Louisville Drexel University University of Maine at Fort Kent West Chester University of Pennsylvania Converse College Eastern Michigan University Johnson C Smith University Flagler College Cornell College Wittenberg University Bridgewater State University University of Mississippi Main Campus

n 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

University of Denver

1

0% 42

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