B2B Inbound Marketing Funnel is Maturing speedily in Houston- Are You All Set for the Challenge? The new-age b2b marketers are well acquainted with the classic b2b inbound marketing funnel in Houston awareness, foster, convert and amuse. But do you have any idea that the whole concept of a sales funnel is not brand new. The conventional b2b marketers were well-versed with Mr. Elmo’s four-step buying model-AIDA, which means Awareness, Interest, Desire and Action-: •Awareness: The customer gets attentive about a product or service. •Interest: The customer enthusiastically communicates their interest in a specific product or service. •Desire: The customer aims to obtain the product or service. •Action: The customer finally buys the product or service.
Undoubtedly, it was a brilliant idea, which never really became obsolete; rather it just took on new structures with the passing years as the inbound marketing landscape changed. Numerous variations have been done to it for accommodating the speedily surfacing modes of digital marketing for B2B businesses. This presentation is brought to you by AndyAlagappan.com